GCAAR ADVERTISING TERMS & CONDITIONS
All advertisements are subject to GCAAR approval. GCAAR accepts advertising for its print and online publications from both GCAAR members and non-members, including REALTORS® and brokerages.
All advertising contract position clauses for Capital Area REALTOR® Magazine are treated as requests. Since editorial requirements change as issue production progresses, GCAAR cannot guarantee fixed positioning.
Advertising content must clearly demonstrate some connection or benefit to our REALTOR® and affiliate members.
By purchasing an advertisement, the advertiser agrees to:
- Indemnify and hold GCAAR harmless from any liability or cost incurred resulting from its advertisement.
- Assume responsibility for substantiating the claims made in the ad and for the accuracy of all information contained in the ad.
- The terms and conditions for advertising in GCAAR print and online publications.
Advertisements should not:
- Include trademark violations or derogatory language.
- Offer discounts or incentives for members to use their services.
- Include details about fees and commissions that violate anti-trust laws.
- Have a negative impact on the National Association of REALTORS®, Maryland REALTORS®, District of Columbia Association of REALTORS® or GCAAR brand or services.
All advertising materials must conform to this policy. The advertiser will be charged for any corrections made.
No cancellations or changes in orders will be considered unless submitted to The YGS Group in writing prior to the closing date. Cancellations or changes received after closing are subject to penalty. Orders for cover advertising are accepted on a noncancelable basis only.
CORRECT USE OF REALTOR®
REALTOR® and REALTORS® are collective membership marks that serve to identify members of the National Association of REALTORS® and distinguish them from non-members.
Members are licensed by the National Association of REALTORS® to use one or more of the marks in reference to themselves and their real estate business. The term REALTOR® denotes membership, not the jobs performed by members, and should only be used in contexts that relate to membership.
REALTOR® should not be used interchangeably with the titles “real estate broker” or “agent” or a person who provides those services.
The term REALTOR® is always capitalized, followed by a registration mark (®).
It is incorrect to use descriptive words or phrases to modify the marks (i.e., Top REALTOR® or Successful REALTOR®).
The first time the official name “Greater Capital Area Association of REALTORS®” is referred to, it must be stated in its entirety. Thereafter, the abbreviation GCAAR may be used.
GCAAR reserves the right to reject or to cancel any advertisement at any time.
GCAAR and The YGS Group will not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by GCAAR is contained if such failure is due to acts of God, acts of government or government instrumentality (whether federal, state, or local), strikes, accidents, work stoppages, fire, or any other circumstances beyond the control of the publisher.
The word “advertisement,” in not less than 7-point type, must be carried at the top of all advertisements that carry no signature or simulate editorial material. The advertiser will be charged for alterations and corrections.
Repeat ads (pick-up ads)–the most recent advertisement will be picked up unless otherwise indicated on insertion order.
Payment is due within 30 days of date of invoice. No cash discount is given. GCAAR shall have the right to require payment for advertising upon such terms as publisher sees fit, prior to publication of any ordered advertisement. In the event of nonpayment, GCAAR reserves the right to hold advertiser and/or its advertising agency jointly and liable for such monies as are due and payable to GCAAR.
Prepayment is required on all advertising, which must be received for each ad by the issue closing date.