About GCAAR

GCAAR is one of the largest local REALTOR® associations in the U.S., representing more than 11,000 REALTOR® members located in Montgomery County, Md. and the District of Columbia, as well as industry-related professionals who support the real estate business. We offer many benefits and resources for REALTORS®, including continuing education courses and professional networking opportunities. GCAAR also works with policymakers to advocate for homeownership in the region and the business interests of REALTORS®.

Why advertise with GCAAR?

GCAAR membership comprises a wide variety of entrepreneurs, brokers, real estate attorneys, mortgage lenders, home inspectors and more. By advertising with us, you’ll gain visibility with a diverse audience of real estate professionals. Advertising is available to both GCAAR members and non-members.

Capital Area REALTOR® magazine

Capital Area REALTOR® magazine is published five times per year and mailed to each of GCAAR’s 11,000+ members, in addition to being available online at GCAAR.com. Each issue provides GCAAR members with the latest industry and economic trends, government and legislative updates, education and professional development offerings, association happenings and much more. 

Regular features

  • Letter from the President
  • Public policy outlook (2x year)
  • Association news
  • GCAAR events
  • CEO update
  • State association updates
  • From the GCAAR classroom
  • Member services corner

12,000

Total Circulation

1,675

Reads

7,555

IMPRESSIONS

00:05:26

Avg. Read Time

Editorial Calendar

IssueCover FeatureAd CloseArt dueMail Date
Spring2023 TrendsDec. 23, 2022Jan. 3, 2023March 1, 2023
SummerGreen Living/ SustainabilityApril 3, 2023April 10, 2023June 2, 2023
FallRealtor Safety MonthJuly3, 2023July 11, 2023Sept. 1, 2023
WinterAnnual Award Winners/Affiliate Member DirectorySept. 29, 2023Oct. 6, 2023Dec. 1, 2023

Capital Area REALTOR® magazine Rates

Ad Size1-2x3-4x
2 Page Spread$2,295$1,950
Full Page$1,530$1,300
Half Page$925$785
Quarter Page$535$455
Back Cover$1,835$1,830
Inside Front Cover$1,835$1,550
Inside Back Cover$1,735$1,475
Page 1$1,759$1,495
TOC Page 3$1,759$1,495

Capital Area Realtor® print specs

Ad SizeSpecs
Full Page (with bleed)8.75″ X 11.125″
8.5″ X 10.875″ (trim size)
Full Page (no bleed)7.5” X 9.875”
Half Page Horizontal7.5” X 4.8125”
Half Page Vertical3.625” X 9.875”
Quarter Page3.625” X 4.8125”

Production Contact

sendmyad@theygsgroup.com
The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717-505-9701

GENERAL REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8″ away from trim. Spread ads must have at least 3/8″ total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8″ bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. GCAAR is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in GCAAR’s Advertising Terms & Conditions.

GCAAR.com

GCAAR offers you the opportunity to reach thousands of real estate professionals through GCAAR.com, allowing you to target your audience and track your success. 

Format, size, and page locations

Format:

  • Image types: PNG (preferred), JPG, GIF
  • File size: Below 1M per unit
  • No audio allowed
  • 3rd-party ad serving allowed
  • We strongly recommend that Rich Media ads be submitted in HTML 5 format. For HTML 5 technical requirements click here
  • GCAAR reserves the right to accept, retract, or reject any advertisement at any time.
  • Cookies are not allowed
  • Submit artwork to sendmyad@theygsgroup.com.

Size:

  • 300 x 250 pixels. Failure to comply with the specified guidelines may result in a delay in your ad placement.
  • Provide a linking URL with ad creative submission; third-party tags must be live at the time of submission to enable thorough testing before launch
  • Linking URLs must be domain-name based and cannot be the IP address

Location:

GCAAR offers two advertising zones on each of the following pages:

  • Real Estate Forms, gcaar.com/forms
  • Join GCAAR, gcaar.com/join
  • Housing Market Reports, gcaar.com/housing-stats

Rates

FrequencyRate (Per month)
1-2x$900
3-6x$800
7-9x$700
10-12x$500

Capital Area REALTOR® Digital Edition

Distributed to over 9,000 real estate professionals, the digital edition of Capital Area REALTOR® magazine features banner advertising in addition to your print ad running in the issue.

Double your exposure to GCAAR members with advertising in both the print and digital editions.

Submit artwork to sendmyad@theygsgroup.com.

Rates & Specs

Ad PlacementSpecsRate (per month)
Right Skyscraper120×600 px + URL$585
Left Skyscraper120×600 px + URL$585
Top Banner468×60 px + URL$455
Bottom Banner468×60 px + URL$455

Newsline e-newsletter

GCAAR offers two banner advertisement zones in its e-newsletter, Newsline, which is distributed weekly to over 11,000 recipients. 

Rates & Specs

Ad PlacementSpecsRate
Banner Ad600 x 96 px
Click-through URL
$1,200 Quarterly

FORMAT: Files should be JPEG, PNG or GIF file format. Animated ads and ads in PDF format will not be accepted.

  • Submit artwork to sendmyad@theygsgroup.com.
  • Failure to comply with the specified guidelines may result in a delay in ad placement.

* Banner ads can be purchased quarterly (every 3 months). Once a quarterly ad has been purchased, you will not be able to purchase another ad during that calendar year unless space is available.

32%

Avg. Open Rate

22.8%

Avg. CLICK Rate

Capital Area REALTOR® Magazine Announcement Email

GCAAR offers one banner advertisement zone in the Capital Area REALTOR® Magazine Announcement Email,  which is distributed bimonthly to over 9,000 recipients

Rates & Specs

Ad PlacementSpecsRate
Banner Ad600 x 96 px
Click-through URL
$1,200 Quarterly

FORMAT: Files should be JPEG, PNG or GIF file format. Animated ads and ads in PDF format will not be accepted.

  • Submit artwork to sendmyad@theygsgroup.com.
  • Failure to comply with the specified guidelines may result in a delay in ad placement.

* Banner ads can be purchased quarterly (every 3 months). Once a quarterly ad has been purchased, you will not be able to purchase another ad during that calendar year unless space is available.

50.4%

Avg. Open RaTe

16.4%

Avg. CLICK RaTe

Contact your GCAAR account executive today!

Marshall Boomer
Account Executive
717.430.2223

Marshall.Boomer@theYGSgroup.com

Schedule a Meeting

Digital Ad Deadlines

2022 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/17
March2/14
April3/17
May4/15
June5/16
July6/16
August7/15
September8/15
October9/14
November10/13
December11/14

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

GCAAR ADVERTISING TERMS & CONDITIONS

All advertisements are subject to GCAAR approval. GCAAR accepts advertising for its print and online publications from both GCAAR members and non-members, including REALTORS® and brokerages.

All advertising contract position clauses for Capital Area REALTOR® Magazine are treated as requests. Since editorial requirements change as issue production progresses, GCAAR cannot guarantee fixed positioning.

By purchasing an advertisement, the advertiser agrees to:

  • Indemnify and hold GCAAR harmless from any liability or cost incurred resulting from its advertisement.
  • Assume responsibility for substantiating the claims made in the ad and for the accuracy of all information contained in the ad.
  • The terms and conditions for advertising in GCAAR print and online publications.

Advertisements should not:

  • Include trademark violations or derogatory language.
  • Offer discounts or incentives for members to use their services.
  • Include details about fees and commissions that violate anti-trust laws.
  • Have a negative impact on the National Association of REALTORS®, Maryland REALTORS®, District of Columbia Association of REALTORS® or GCAAR brand or services.

All advertising materials must conform to this policy. The advertiser will be charged for any corrections made.

CANCELLATIONS

No cancellations or changes in orders will be considered unless submitted to The YGS Group in writing prior to the closing date. Cancellations or changes received after closing are subject to penalty. Orders for cover advertising are accepted on a noncancelable basis only.

CORRECT USE OF REALTOR®

REALTOR® and REALTORS® are collective membership marks that serve to identify members of the National Association of REALTORS® and distinguish them from non-members.

Members are licensed by the National Association of REALTORS® to use one or more of the marks in reference to themselves and their real estate business. The term REALTOR® denotes membership, not the jobs performed by members, and should only be used in contexts that relate to membership.

REALTOR® should not be used interchangeably with the titles “real estate broker” or “agent” or a person who provides those services.

The term REALTOR® is always capitalized, followed by a registration mark (®).

It is incorrect to use descriptive words or phrases to modify the marks (i.e., Top REALTOR® or Successful REALTOR®).

The first time the official name “Greater Capital Area Association of REALTORS®” is referred to, it must be stated in its entirety. Thereafter, the abbreviation GCAAR may be used.

GCAAR reserves the right to reject or to cancel any advertisement at any time.

GCAAR and The YGS Group will not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by GCAAR is contained if such failure is due to acts of God, acts of government or government instrumentality (whether federal, state, or local), strikes, accidents, work stoppages, fire, or any other circumstances beyond the control of the publisher.

The word “advertisement,” in not less than 7-point type, must be carried at the top of all advertisements that carry no signature or simulate editorial material. The advertiser will be charged for alterations and corrections.

Repeat ads (pick-up ads)–the most recent advertisement will be picked up unless otherwise indicated on insertion order.

PAYMENT POLICY

Payment is due within 30 days of date of invoice. No cash discount is given. GCAAR shall have the right to require payment for advertising upon such terms as publisher sees fit, prior to publication of any ordered advertisement. In the event of nonpayment, GCAAR reserves the right to hold advertiser and/or its advertising agency jointly and liable for such monies as are due and payable to GCAAR.

Prepayment is required on all advertising, which must be received for each ad by the issue closing date.