About HLAA

For 40 years, HLAA has been the leading organization representing people with hearing loss. So it’s not surprising that our 50,000+ constituents regard our print and online publications as lifelines to helping them live successfully, making them extremely loyal readers of print, online and hearingloss.org.

HLAA’s quarterly magazine Hearing Life and biweekly Hearing Life e-news provide trusted and timely information on hearing loss, hearing health and accessibility. They feature personal stories, designed to empower and encourage people with hearing loss, and expert articles on pertinent topics. HLAA’s publications are highly regarded as credible and reach a targeted audience across the U.S.

The Benefits of Advertising With HLAA

There are many advantages to reaching this important audience of readers and compelling reasons to advertise with HLAA:

  • People with hearing loss include every demographic.
  • HLAA publications are ideal outlets for companies committed to diversity in marketing and who want more visibility for their corporate social responsibility initiatives and reputation.
  • Hearing loss is the third most common health concern in the United States.
    • More than 48 million Americans currently have some degree of hearing loss.
    • As the population ages and noise-induced hearing loss becomes more prevalent, more people will likely be affected.
  • A significant number of HLAA publication readers are baby boomers who have substantial buying power.
    • Nearly $8 trillion worth of economic activity in the U.S. in 2015 was generated by the spending of those aged 50 and older, according to Joseph F. Coughlin, author of The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market.
    • The Boston Consulting Group projects that by 2030, those 55 and older will have accounted for half of all domestic consumer spending in the U.S. since the Great Recession.
    • With the new over-the-counter hearing device market, people are going to need clear information on products about getting help with mild-to-moderate hearing loss.
  • HLAA publications effectively reach U.S. veterans.
    • Hearing loss and tinnitus are the most common service-connected disabilities affecting those returning from combat zones.

61%

of Hlaa Members

with a mild hearing loss wear hearing aids. That compares with 20 percent among the general population.

48%

of HLAA members

indicate they use assistive listening devices (ALDs) such as FM systems, audio loops, infrared or hardwired systems.

83%

of Hlaa Members

have a telecoil in their hearing aids.

Hearing Life Magazine

Hearing Life is a trusted consumer-focused magazine for people with hearing loss. It’s read regularly by a vibrant, active, and dedicated consumer-base. And it provides relevant content that responds to readers’ broad range of interests as they seek to live their best lives with hearing loss.

16,000

REadership

Hearing Life reaches a highly engaged, highly targeted audience, including HLAA members, hearing health centers and libraries. HLAA also distributes the publication at all marketing events. The magazine is also offered in digital format.

Some of our advertisers:

Editorial Calendar

Dates and themes subject to change

In all issues, Hearing Life includes information and/or articles on hearing assistive technology, inspirational personal stories and advocacy concerns.

IssueAD CloseArt DueEST. Mail Date
WinterDec. 12, 2022Dec. 16, 2022Feb. 1, 2023
SpringFeb. 17, 2023Feb. 24, 2023Mar 31, 2023
SummerMay 15, 2023May 19, 2023July 1, 2023
FallAug. 14, 2023Aug 22, 2023Oct. 3, 2023

Bonus Distribution: Throughout the year, we distribute magazines at events such as HLAA Chapter meetings, Walk4Hearing locations, and other hearing related conferences and events.

Hearing Life Magazine Rates

4-Color1x4x
Back Cover$4,100$3,400
Inside Back Cover$3,900$3,240
Inside Front Cover$3,600$3,240
Page 3$3,380$2,550
Page 5$3,700$3,140
Full Page$2,750$2,300
1/2 Page$1,800$1,530
1/3 Page$1,275$1,100
Feature Product Ad$1,000

Hearing Life Magazine Specs

PositionSpecs
Back CoverBleed: 9″ x 11.5″
Trim: 8.5″ x 11″
Inside back CoverBleed: 9″ x 11.5″
Trim: 8.5″ x 11″
Inside Front CoverBleed: 9″ x 11.5″
Trim: 8.5″ x 11
Page 3Bleed: 9″ x 11.5″
Trim: 8.5″ x 11″
No Bleed: 7.375″ x 9.75″
Page 5Bleed: 9″ x 11.5″
Trim: 8.5″ x 11″
No Bleed: 7.375″ x 9.75″
Full PageBleed: 9″ x 11.5″
Trim: 8.5″ x 11″
No Bleed: 7.375″ x 9.75″
1/2 PageHorizontal: 7.375″ x 4.625″
Vertical: 4.625″ x 7.375″
1/3 PageHorizontal: 4.75″ x 4.625″
Feature Product AdWords:  130 max.
Feature Product Image: 2″ x 1.5″

Featured Products Section

The Featured Products section is a special advertising section that showcases products and industry innovations to the readers of Hearing Life magazine. The special section is published in both the print and digital editions with links for more information.

Contact your sales representative for more information.

Specs

Words: 130 max.
Feature Product Image: 2” x 1.5”

Hearing Life e-News

Each issue of Hearing Life e-News features high-interest content, including recent legislation and advocacy efforts, technology, updates on the Walk4Hearing and HLAA Convention and much more. Ad rates begin at $350.

Frequency: Every other Thursday beginning January 6, 2022

17,000

Subscribers

28.29%

AVERAGE OPEN RATE

Advertising Opportunities and Materials

placementspecsrate
Banner Ad• Pixel dimensions: 580 x 250.
• Include a click-through URL to the website you would like readers to be directed to for more information.
$1,500
Text Ad/URL

Note: There are up to 3 Text Ads per e-News.
• Please provide a heading plus a maximum of 60 words of copy.
• Include a click-through URL to the website you would like readers to be directed to for more information.
$1,500
Logo/URL• Please provide a color logo in JPG, GIF or PNG format. Logos can be any size and scaled to fit the space.
• Include the click-through URL to the website you would like readers to be directed to for more information.
• Text: 40 characters or fewer of text.
$350

Deadlines: Assets are due around the 15th of the month prior to the publish date.

Join HLAA For One of the Largest Communication-Accessible Event for Information, Resources and Support for People with Hearing Loss

Hundreds attended HLAA Convention 2022 in-person to learn about new technology, communication access, and strategies for living well with hearing loss.

HLAA’s 2023 Convention is coming to New Orleans, Louisiana from June 29-July 1! The exhibit hall, workshops, demo presentations, plenary sessions, social events and Research Symposium will all be held under one roof at the New Orleans Marriott.

HLAA plans to welcome consumers with hearing loss to the 2023 Convention to network and learn about the latest advances in hearing health technologies from healthcare professionals. Check out the Prospectus for opportunities to be represented at the Convention in New Orleans in June 2023!

Exhibits and Advertising:

Jeryl Parade, Account Executive

jeryl.parade@theYGSgroup.com

Sponsorships and Other Inquiries:

Melissa Kruse, Meeting Planner

convention@hearingloss.org

95%

of HLAA Convention attendees use some form of assistive technology, such as hearing aids or cochlear implants

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2023 Digital ad deadlines

Month ad is
running in
Art deadline
January12/15
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your HLAA account
executive for more information

Jeryl Parade

Account Executive
860.830.1792
jeryl.parade@theygsgroup.com

Schedule a Meeting

Media Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the Hearing Loss Association of America (HLAA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. 

Advertising Policies

Acceptance of Ads: All ads are accepted and published by the publisher on the representation that the advertiser and/or publisher are properly authorized to publish the entire contents and subject matter thereof. When advertisements containing the names, pictures and/or testimonials of living persons are submitted for publication, the order of request for publication thereof shall be deemed to be a representation by the advertiser of the name, picture and/or testimonial of any living person which is contained therein. It is understood that the advertiser and/or advertising agency will indemnify and save the publisher from any loss, expense or other liability resulting from any claims or suits for libel, violation of right to privacy, plagiarism, copyright infringement and any other claims or suits that may arise out of the publication of such advertisement. All copy, text and illustrations are subject to the publishers’ approval before execution of the order and the right is reserved to reject or exclude copy which is deemed by the publisher to be unethical, misleading, extravagant, challenging, questionable in character, in bad taste, detrimental to public health or interest or otherwise incompatible with the character of the Hearing Loss Association of America® and its publications, in the opinion of its editor, or which does not meet the approval of the Federal Trade Commission (whether or not the same ad has already been accepted and/or published in Hearing Life magazine or any other publication). Acceptance of advertising is subject to investigation of the advertiser, their merchandise and services. The publisher may mark as “Advertisement” any advertisement that resembles editorial matter.

Liability: Publisher assumes no liability for errors resulting from illegible copy of key numbers, or from unsatisfactory results in the opinion of the advertiser and/or agency.

Payments and Cancellations: All payments are due within 30 days of publication. No cancellations will be accepted after the closing date. In the event of a cancellation and/or rejection by the publisher (explanation need not be given), the advertising already run shall be paid for or billed at the rate provided in the contract. If an advertiser and/or agency terminate an advertising contract before its completion, the ads previously run will be prorated according to the full, non-frequency rate. NO cancellations or changes in any order have to be accepted after the closing date. However, the publisher will accommodate the advertiser as much as possible. The publisher reserves the right to refuse or cancel any advertisement. Upon acceptance, publication is dependent upon space availability. Publisher is not responsible for errors or omissions if the advertiser does not supply the correct artwork by the closing date. (The previous ad will be picked up and repeated unless notified by the advertiser.) Advertiser agrees to abide by the payment terms and conditions set forth in the current rate information.

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

Submit artwork to sendmyad@theygsgroup.com

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701