1,000+ Member Agencies
Insurance Agents & Brokers (IA&B) is the premier resource and champion for independent insurance agents in Pennsylvania, Maryland, and Delaware. IA&B is a professional trade association that is a driving force behind professional training, advocacy, and support for independent agencies.
90% of IA&B Members work with Property & Casualty and the remaining 10% work with Life & Health Insurance.
Primary Agent magazine is distributed electronically to every employee at IA&B member agencies. In addition, IA&B member-agency principals and owners receive a print edition of Primary Agent.
About 85% (9,400) are with an independent insurance agency
About 15% (1,600) are with an insurance carrier
Primary Agent magazine provides an in-depth look at issues affecting independent agents’ workplaces, industries, and association. Every month, the magazine includes an agent interview, coverage commentary, and other articles of interest to independent agents.
Between print and digital distribution, over 9,000 agency staff throughout Pennsylvania, Maryland, and Delaware receive the publication.
| Placement | 12X | 6-11X | 1-5x |
|---|---|---|---|
| Full Page | $1,020 | $1,110 | $1,130 |
| 2/3 Page Vertical | $790 | $855 | $915 |
| 1/2 Page Island | $715 | $795 | $895 |
| 1/2 Page Horizontal | $630 | $705 | $790 |
| 1/3 Page Square | $530 | $625 | $705 |
| 1/3 Page Vertical | $490 | $585 | $660 |
| 1/4 Page | $370 | $465 | $545 |
| 1/6 Page Vertical | $255 | $320 | $415 |
| 1/6 Page Horizontal | $255 | $320 | $415 |
| Inside Front Cover** | $1,235 | $1,235 | $1,235 |
| Inside Back Cover** | $1,235 | $1,235 | $1,235 |
| Outside Back Cover** | $1,280 | $1,280 | $1,280 |
| Full Page Advertorial | $1,530 | $1,530 | $1,530 |
| Classifieds | 12x | 6-11x | 1-5x |
|---|---|---|---|
| First Column Per Inch | $35 | $45 | $55 |
| Each Additional Inch | $30 | $30 | $30 |
**All cover pages are reserved for four-color advertisements. Contact IA&B to request an exception.
Rates are net and per insertion
“I receive a ton of different magazines at my office every month, and Primary Agent is consistently the one that my employees share around the office the most! The articles are real and close to home, so the relatability is off the charts.”
Nathan Breece CISR, CPIA
Owner/President of America Insurance Agency, Inc.
| Month | Theme | Ad Close | Art Due |
|---|---|---|---|
| January | Errors & Omissions | Dec 6, 2024 | Dec. 18, 2024 |
| February | Industry Recruitment | Dec. 26, 2024 | Jan. 6, 2025 |
| March | Women In Insurance *special advertising opportunities | Jan. 24, 2025 | Feb. 5, 2025 |
| April | Technology & Info Security | Feb. 25, 2025 | March 5, 2025 |
| May | Employee Management | March 25, 2025 | April 4, 2025 |
| June | Diversity *special advertising opportunities | April 25, 2025 | May 5, 2025 |
| July | Marketing & Branding | May 26, 2025 | June 5, 2025 |
| August | Perpetuation | June 25, 2025 | July 7, 2025 |
| September | Government Relations | July 25, 2025 | Aug. 5, 2025 |
| October | Training & Education | Aug. 25, 2025 | Sept. 5, 2025 |
| November | Young Agents *special advertising opportunities | Sept. 25, 2025 | Oct. 6, 2025 |
| December | Year in Review | Oct. 24, 2025 | Nov. 5, 2025 |
Want to promote an upcoming event, a new product, or an entire product line? Our special opportunities and unique offerings are sure to guarantee your message leaves a lasting impression. Contact your account executive for custom pricing.
Exclusive: Put your company before all others by being on the cover of the magazine, and reap the benefits of commanding reader interest.
Exclusive: Your ad will reach readers first as
it is printed on more weighted paper than
the other pages.
Choose from a full-page ad with a full-page advertorial for $1,530, or a half-page ad with a half-page advertorial for only $950.
| Placement | SPecs (in.) |
|---|---|
| Full Page | 88.5 x 11″ full-coverage ad file must include at least .125″ bleed. Live information should be at least .5″ from edges. |
| 2/3 Page Vertical | 4.7708 x 9.3125 |
| 1/2 Page Island | 4.7708 x 6.9063 |
| 1/2 Page Horizontal | 7.3125 x 4.5 |
| 1/3 Page Square | 4.7708 x 4.5 |
| 1/3 Page Vertical | 2.2292 x 9.3125 |
| 1/4 Page | 3.5 x 4.5 |
| 1/6 Page Vertical | 2.2292 x 4.5 |
| 1/6 Page Horizontal | 4.7708 x 2.0937 |
| Inside Front Cover** | 8.5 x 11″ full-coverage ad file must include at least .125″ bleed. Live information should be at least .5″ from edges. |
| Inside Back Cover** | 8.5 x 11″ full-coverage ad file must include at least .125″ bleed. Live information should be at least .5″ from edges. |
| Outside Back Cover** | 8.5 x 11″ full-coverage ad file must include at least .125″ bleed. Live information should be at least .5″ from edges. |
| Full Page Advertorial | • Copy – Headline (6 words max), Sub-headline (15 words max), Body (375 words max; half-page: 200 words) • Logo – (jpg or tif, 300 DPI) • Company Information – Address, Phone, Fax, Email, Website • Ad Unit (Specs depending on if they have a full page [half page ad] or two-page advertorial) • PDF only |
**All cover pages are reserved for four-color advertisements. Contact IA&B to request an exception.
35,750
Your online ad now runs beyond the homepage and throughout the IA&B website! Online advertising not only allows you to zero in on your target customer, but also gives you extensive tools to track ROI of your marketing dollars. Your ad – with an active link – instantly takes decision-makers to current information about products and services they’re ready to buy.
Stats reflect website traffic from Aug. 15, 2023 – Aug. 15, 2024.
| Placement | Specs* | Price |
|---|---|---|
| Leaderboard | 970×90, 728×90**, 320×50** | $750 per month (3-month minimum) |
*INCLUDE URL WITH SUBMITTED AD, **MOBILE RESPONSIVE SIZES
Weekly e-newsletter sent every Thursday with state-specific content to all Pennsylvania, Maryland, and Delaware member-agency staff.
“The industry information that hits my inbox every Thursday [in Agent Headlines] keeps me updated and on my toes. From legal and compliance to state-specific news, I receive bite-size, digestible content. Timely and super easy to read with just the right amount of content.”
Danielle Shearer,
CPIA, CLCS, SBCS, CSL
Vice President & General Manager
Howard Hanna Real Estate Services
8,255
36%
Weekly
This open rate reflects agency principals, spring/summer 2024.
| Placement | Specs | Price per Week |
|---|---|---|
| Top Banner (One Available) | 728 x 90 URL | $550 |
| Lower Banner (One Available) | 728 x 90 URL | $325 |
| Sponsored Content (One Available) | Brief headline – 8 words or less Teaser copy – 25 words max URL (IA&B INCLUDES A “READ MORE” CALL-TO-ACTION AT THE END OF TEASER COPY WHERE URL WOULD BE PLACED) | $800 |
2025 Black-Out Dates:
May 22, 2025
June 26, 2025
July 3, 2025
July 31, 2025
Aug. 28, 2025
Nov. 27, 2025
Dec. 25, 2025
*Please note, Agent Headlines will NOT be sent on these dates.
Monthly e-newsletter sent to all member-agency employees that links to the digital edition of Primary Agent magazine. Exclusive advertising exposure is provided!
8,255
25%
Monthly
| Placement | Specs | Price per Month |
|---|---|---|
| Top Banner (One Available) | 728 x 90 URL | $750 |
Official podcast of the Insurance Agents & Brokers (IA&B) association, the premier resource and champion for independent insurance agents in PA, MD, and DE.
Listen to the latest episodes!
| PACKAGE | DELIVERABLES | RATE |
|---|---|---|
| Basic Sponsorship | • 30-40 word pre-roll and post-roll promotional segment, read by the podcast host (copy provided by sponsor) • Name recognition in the podcast description • Sponsor will be recognized in all promos that IA&B sends for the episode. (eNewsletters and social media callouts) • Sponsor name on podcast platforms (Apple/Spotify/Overcast) | $500 for every episode in the month of your choice. |
| Month ad is running in | Art deadline |
|---|---|
| January | 12/13 |
| February | 1/13 |
| March | 2/17 |
| April | 3/17 |
| May | 4/15 |
| June | 5/15 |
| July | 6/16 |
| August | 7/15 |
| September | 8/15 |
| October | 9/15 |
| November | 10/15 |
| December | 11/17 |
| MONTH AD iS RUNNING IN | ART DEADLINE |
|---|---|
| January | 12/15 |
| February | 1/15 |
| March | 2/13 |
| April | 3/13 |
| May | 4/15 |
| June | 5/15 |
| July | 6/15 |
| August | 7/15 |
| September | 8/14 |
| October | 9/15 |
| November | 10/15 |
| December | 11/13 |
Must provide materials two weeks before your send date.
Rebecca Sieg
Account Executive
717.253.0342
[email protected]
For instructions on how to upload your A high-resolution PDF/X-1a file, click here.
For digital submission please email [email protected] or you may upload directly into our submission portal.
For questions about your ad or the portal or if you need an invite, please reach out to [email protected].
For instructions on how to upload your file, click here.
The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701
Advertiser indemnifies The YGS Group and the Insurance Agents & Brokers (IA&B) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.