About IA&B

Insurance Agents & Brokers (IA&B) is the premier resource and champion for independent insurance agents in Pennsylvania, Maryland, and Delaware. IA&B is a professional trade association that is a driving force behind professional training, advocacy, and support for independent agencies.

Readership

Primary Agent magazine is distributed electronically to every employee at IA&B member agencies. In addition, IA&B member-agency principals and owners receive a print edition of Primary Agent.

REACH AGENTS WITH A DIVERSIFIED BOOK OF BUSINESS

REACH AGENCIES THROUGHOUT THE REGION

REACH AGENCIES WITH SOLID ANNUAL REVENUE

Primary Agent Magazine

Primary Agent magazine provides an in-depth look at issues affecting independent agents’ workplaces, industries, and association. Every month, the magazine includes an agent interview, coverage commentary, and other articles of interest to independent agents.

Between print and digital distribution, over 11,000 agency staff throughout Pennsylvania, Maryland, and Delaware receive the publication.

Placement12X6-11X1-5x
Full Page$1,020$1,110$1,130
2/3 Page Vertical$790$855$915
1/2 Page Island$715$795$895
1/2 Page Horizontal$630$705$790
1/3 Page Square$530$625$705
1/3 Page Vertical$490$585$660
1/4 Page$370$465$545
1/6 Page Vertical$255$320$415
1/6 Page Horizontal$255$320$415
Inside Front Cover**$1,235$1,235$1,235
Inside Back Cover**$1,235$1,235$1,235
Outside Back Cover**$1,280$1,280$1,280
Full Page Advertorial$1,530$1,530$1,530
Classifieds12x6-11x1-5x
First Column Per Inch$35$45$55
Each Additional Inch$30$30$30

**All cover pages are reserved for four-color advertisements. Contact IA&B to request an exception.

Rates are net and per insertion

ADDITIONAL CHARGES:
Special positions are reserved for full-page ads only and are honored on a first-come, first-served basis. Ten percent (10%) is added to the ad rate when special placement is requested.

Editorial Calendar

MonthThemeAd CloseArt Due
Nov. 2022Training & EducationSept. 26, 2022Oct. 5, 2022
Dec. 2022Year in ReviewOct. 25, 2022Nov. 4, 2022
JanuaryErrors & OmissionsNov. 28, 2022Dec. 5, 2022
FebruaryAgency ManagementDec. 26, 2022Jan. 5, 2023
MarchWomen In InsuranceJan. 25, 2023Feb. 6, 2023
AprilTechnology & Info SecurityFeb. 24, 2023March 6, 2023
MayEmployee ManagementMarch 24, 2023April 5, 2023
JuneDiversityApril 25, 2023May 5, 2023
JulyMarketing & BrandingMay 25, 2023June 5, 2023
AugustPerpetuationJune 26, 2023July 5, 2023
SeptemberGovernment RelationsJuly 25, 2023Aug. 4, 2023
OctoberYoung AgentsAug. 25, 2023Sept. 5, 2023
NovemberTraining & EducationSept. 25, 2023Oct. 5, 2023
DecemberYear in ReviewOct. 25, 2023Nov. 6, 2023

ENHANCED ADVERTISING OPPORTUNITIES

Want to promote an upcoming event, a new product, or an entire product line? Our special opportunities and unique offerings are sure to guarantee your message leaves a lasting impression. Contact Laura for custom pricing.

FALSE COVER

Exclusive: Put your company before all others by being on the cover of the magazine, and reap the benefits of commanding reader interest.

AD INSERT

Exclusive: Your ad will reach readers first as
it is printed on more weighted paper than
the other pages.

ADVERTORIAL

Choose from a full-page ad with a full-page advertorial for $1,530, or a half-page ad with a half-page advertorial for only $950.


Primary Agents Specs

PlacementSPecs (in.)
Full Page8.5 x 11*
2/3 Page Vertical4.7708 x 9.3125
1/2 Page Island4.7708 x 6.9063
1/2 Page Horizontal7.3125 x 4.5
1/3 Page Square4.7708 x 4.5
1/3 Page Vertical2.2292 x 9.3125
1/4 Page3.5 x 4.5
1/6 Page Vertical2.2292 x 4.5
1/6 Page Horizontal4.7708 x 2.0937
Inside Front Cover**8.5 x 11″ full-coverage ad file must include at least .125″ bleed. Live information should be at least .5″ from edges.
Inside Back Cover**8.5 x 11″ full-coverage ad file must include at least .125″ bleed. Live information should be at least .5″ from edges.
Outside Back Cover**8.5 x 11″ full-coverage ad file must include at least .125″ bleed. Live information should be at least .5″ from edges.
Full Page AdvertorialCopy – Headline (6 words max),
Sub-headline (15 words max), Body (375 words max; half-page: 200 words)
• Logo – (jpg or tif, 300 DPI)
• Company Information – Address, Phone, Fax, Email, Website
• Ad Unit (Specs depending on if they have a full page [half page ad] or two-page advertorial)
• PDF only

**All cover pages are reserved for four-color advertisements. Contact IA&B to request an exception.

IA&B Website

58,469

AVG. monthly
Page Views

Your online ad now runs beyond the homepage and throughout the IA&B website! Online advertising not only allows you to zero in on your target customer, but also gives you extensive tools to track ROI of your marketing dollars. Your ad – with an active link – instantly takes decision-makers to current information about products and services they’re ready to buy.

Stats reflect website traffic from July 1, 2021- June 30, 2022.

RATES & SPECS

PlacementSpecs*Price
Leaderboard970×90, 728×90**, 320×50**$750 per month (3-month minimum)

*INCLUDE URL WITH SUBMITTED AD, **MOBILE RESPONSIVE SIZES

Weekly Agent Headlines Email

8,220

Distribution

20%

Avg. Open Rate

Weekly

Frequency

Weekly e-newsletter sent with state-specific content to all Pennsylvania, Maryland, and Delaware member-agency staff.

RATES & SPECS

PlacementSpecsPrice per Week
Top Banner728 x 90$550
Lower Banner 728 x 90$325
Sponsored ContentBrief headline – 8 words or less
Teaser copy – 25 words max
$800

*INCLUDE URL WITH SUBMITTED AD*

(SPONSORED CONTENT: IA&B INCLUDES A “READ MORE” CALL-TO-ACTION AT THE END OF TEASER COPY WHERE URL WOULD BE PLACED)

This open rate reflects agency owners and principals.

Monthly Primary Agent Email

8,840

Distribution

24%

Avg. Open Rate

Monthly

Frequency

Monthly e-newsletter sent to all member-agency employees that links to the digital edition of Primary Agent magazine. Exclusive advertising exposure is provided.

RATES & SPECS

PlacementSpecsPrice per Week
Top Banner728 x 90$750

*INCLUDE URL WITH SUBMITTED AD*

Digital Ad Deadlines

2023 Digital ad deadlines

Month ad is
running in
Art deadline
January12/15
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Contact your IA&B account
executive for more information

Laura Gaenzle
717.430.2351
laura.gaenzle@theYGSgroup.com

Schedule a Meeting

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

Submit artwork to sendmyad@theygsgroup.com

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Terms & Conditions

Advertiser indemnifies The YGS Group and the Insurance Agents & Brokers (IA&B) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.