About IA&B

Insurance Agents & Brokers (IA&B) is the premier resource and champion for independent insurance agents in Pennsylvania, Maryland, and Delaware. IA&B is a professional trade association that is a driving force behind professional training, advocacy, and support for independent agencies.

Readership

Primary Agent magazine is distributed electronically to every employee at IA&B member agencies. In addition, IA&B member-agency principals and owners receive a print edition of Primary Agent.

REACH AGENTS WITH A DIVERSIFIED BOOK OF BUSINESS

REACH AGENCIES THROUGHOUT THE REGION

REACH AGENCIES WITH SOLID ANNUAL REVENUE

Primary Agent Magazine

Primary Agent magazine provides an in-depth look at issues affecting independent agents’ workplaces, industries, and association. Every month, the magazine includes an agent interview, coverage commentary, and other articles of interest to independent agents.

Between print and digital distribution, over 11,000 agency staff throughout Pennsylvania, Maryland, and Delaware receive the publication.

Placement12X6-11X1-5x
Full Page$1,020$1,110$1,130
2/3 Page Vertical$790$855$915
1/2 Page Island$715$795$895
1/2 Page Horizontal$630$705$790
1/3 Page Square$530$625$705
1/3 Page Vertical$490$585$660
1/4 Page$370$465$545
1/6 Page Vertical$255$320$415
1/6 Page Horizontal$255$320$415
Inside Front Cover**$1,235$1,235$1,235
Inside Back Cover**$1,235$1,235$1,235
Outside Back Cover**$1,280$1,280$1,280
Full Page Advertorial$1,530$1,530$1,530
Classifieds12x6-11x1-5x
First Column Per Inch$35$45$55
Each Additional Inch$30$30$30

**All cover pages are reserved for four-color advertisements. Contact IA&B to request an exception.

Rates are net and per insertion

ADDITIONAL CHARGES:
Special positions are reserved for full-page ads only and are honored on a first-come, first-served basis. Ten percent (10%) is added to the ad rate when special placement is requested.

Editorial Calendar

MonthThemeAd CloseArt Due
JanuaryErrors & OmissionsNov. 27, 2023Dec. 5, 2023
FebruaryAgency ManagementDec. 27, 2022Jan. 5, 2024
MarchWomen In InsuranceJan. 25, 2024Feb. 5, 2024
AprilTechnology & Info SecurityFeb. 26, 2024March 5, 2024
MayEmployee ManagementMarch 25, 2024April 5, 2024
JuneDiversityApril 30, 2024May 9, 2024
JulyMarketing & BrandingMay 27, 2024June 5, 2024
AugustPerpetuationJune 25, 2024July 5, 2024
SeptemberGovernment RelationsJuly 25, 2024Aug. 5, 2024
OctoberYoung AgentsAug. 26, 2024Sept. 5, 2024
NovemberTraining & EducationSept. 25, 2024Oct. 7, 2024
DecemberYear in ReviewOct. 25, 2024Nov. 5, 2024
* False Cover artwork needs to be turned in 5 days before the ad close deadline

ENHANCED ADVERTISING OPPORTUNITIES

Want to promote an upcoming event, a new product, or an entire product line? Our special opportunities and unique offerings are sure to guarantee your message leaves a lasting impression. Contact your account executive for custom pricing.

FALSE COVER

Exclusive: Put your company before all others by being on the cover of the magazine, and reap the benefits of commanding reader interest.

AD INSERT

Exclusive: Your ad will reach readers first as
it is printed on more weighted paper than
the other pages.

ADVERTORIAL

Choose from a full-page ad with a full-page advertorial for $1,530, or a half-page ad with a half-page advertorial for only $950.


Primary Agents Specs

PlacementSPecs (in.)Indesign Template
Full Page8.5 x 11*Download Now
2/3 Page Vertical4.7708 x 9.3125Download Now
1/2 Page Island4.7708 x 6.9063Download Now
1/2 Page Horizontal7.3125 x 4.5Download Now
1/3 Page Square4.7708 x 4.5Download Now
1/3 Page Vertical2.2292 x 9.3125Download Now
1/4 Page3.5 x 4.5Download Now
1/6 Page Vertical2.2292 x 4.5Download Now
1/6 Page Horizontal4.7708 x 2.0937Download Now
Inside Front Cover**8.5 x 11″ full-coverage ad file must include at least .125″ bleed.
Live information should be at least .5″ from edges.
Download Now
Inside Back Cover**8.5 x 11″ full-coverage ad file must include at least .125″ bleed.
Live information should be at least .5″ from edges.
Download Now
Outside Back Cover**8.5 x 11″ full-coverage ad file must include at least .125″ bleed.
Live information should be at least .5″ from edges.
Download Now
Full Page AdvertorialCopy – Headline (6 words max),
Sub-headline (15 words max), Body (375 words max; half-page: 200 words)
• Logo – (jpg or tif, 300 DPI)
• Company Information – Address, Phone, Fax, Email, Website
• Ad Unit (Specs depending on if they have a full page [half page ad] or two-page advertorial)
• PDF only

**All cover pages are reserved for four-color advertisements. Contact IA&B to request an exception.

IA&B Website

55,913

AVG. monthly
Page Views

Your online ad now runs beyond the homepage and throughout the IA&B website! Online advertising not only allows you to zero in on your target customer, but also gives you extensive tools to track ROI of your marketing dollars. Your ad – with an active link – instantly takes decision-makers to current information about products and services they’re ready to buy.

Stats reflect website traffic from July 1, 2021- June 30, 2022.

RATES & SPECS

PlacementSpecs*Price
Leaderboard970×90, 728×90**, 320×50**$750 per month (3-month minimum)

*INCLUDE URL WITH SUBMITTED AD, **MOBILE RESPONSIVE SIZES

Weekly Agent Headlines Email

7,227

Distribution

32%

Avg. Open Rate

Weekly

Frequency

Weekly e-newsletter sent with state-specific content to all Pennsylvania, Maryland, and Delaware member-agency staff.

RATES & SPECS

Placement SpecsPrice per Week
Top Banner (One Available)728 x 90$550
Lower Banner (One Available)728 x 90$325
Sponsored Content (One Available)Brief headline – 8 words or less
Teaser copy – 25 words max
$800

*INCLUDE URL WITH SUBMITTED AD*

(SPONSORED CONTENT: IA&B INCLUDES A “READ MORE” CALL-TO-ACTION AT THE END OF TEASER COPY WHERE URL WOULD BE PLACED)

This open rate reflects all member agency staff, January-August 2023

Monthly Primary Agent Email

7,227

Distribution

25%

Avg. Open Rate

Monthly

Frequency

Monthly e-newsletter sent to all member-agency employees that links to the digital edition of Primary Agent magazine. Exclusive advertising exposure is provided.

RATES & SPECS

PlacementSpecsPrice per Week
Top Banner (One Available)728 x 90$750

*INCLUDE URL WITH SUBMITTED AD*

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

2025 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact the IA&B Marketing Experts Today!

Rebecca Sieg

Account Executive
717.253.0342
rebecca.sieg@theygsgroup.com

Schedule a Meeting

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

For digital submission please email sendmyad@theygsgroup.com or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to sendmyad@theygsgroup.com.

For instructions on how to upload your file, click here.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Terms & Conditions

Advertiser indemnifies The YGS Group and the Insurance Agents & Brokers (IA&B) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.