Insurance Agents & Brokers (IA&B) is the premier resource and champion for independent insurance agents in Pennsylvania, Maryland, and Delaware. IA&B is a professional trade association that is a driving force behind professional training, advocacy, and support for independent agencies.
Readership
Primary Agent magazine is distributed electronically to every employee at IA&B member agencies. In addition, IA&B member-agency principals and owners receive a print edition of Primary Agent.
REACH AGENTS WITH A DIVERSIFIED BOOK OF BUSINESS
REACH AGENCIES THROUGHOUT THE REGION
REACH AGENCIES WITH SOLID ANNUAL REVENUE
Primary Agent Magazine
Primary Agent magazine provides an in-depth look at issues affecting independent agents’ workplaces, industries, and association. Every month, the magazine includes an agent interview, coverage commentary, and other articles of interest to independent agents.
Between print and digital distribution, over 11,000 agency staff throughout Pennsylvania, Maryland, and Delaware receive the publication.
Placement
12X
6-11X
1-5x
Full Page
$1,020
$1,110
$1,130
2/3 Page Vertical
$790
$855
$915
1/2 Page Island
$715
$795
$895
1/2 Page Horizontal
$630
$705
$790
1/3 Page Square
$530
$625
$705
1/3 Page Vertical
$490
$585
$660
1/4 Page
$370
$465
$545
1/6 Page Vertical
$255
$320
$415
1/6 Page Horizontal
$255
$320
$415
Inside Front Cover**
$1,235
$1,235
$1,235
Inside Back Cover**
$1,235
$1,235
$1,235
Outside Back Cover**
$1,280
$1,280
$1,280
Full Page Advertorial
$1,530
$1,530
$1,530
Classifieds
12x
6-11x
1-5x
First Column Per Inch
$35
$45
$55
Each Additional Inch
$30
$30
$30
**All cover pages are reserved for four-color advertisements. Contact IA&B to request an exception.
ADDITIONAL CHARGES: Special positions are reserved for full-page ads only and are honored on a first-come, first-served basis. Ten percent (10%) is added to the ad rate when special placement is requested.
Editorial Calendar
Month
Theme
Ad Close
Art Due
Nov. 2022
Training & Education
Sept. 26, 2022
Oct. 5, 2022
Dec. 2022
Year in Review
Oct. 25, 2022
Nov. 4, 2022
January
Errors & Omissions
Nov. 28, 2022
Dec. 5, 2022
February
Agency Management
Dec. 26, 2022
Jan. 5, 2023
March
Women In Insurance
Jan. 25, 2023
Feb. 6, 2023
April
Technology & Info Security
Feb. 24, 2023
March 6, 2023
May
Employee Management
March 24, 2023
April 5, 2023
June
Diversity
April 25, 2023
May 5, 2023
July
Marketing & Branding
May 25, 2023
June 5, 2023
August
Perpetuation
June 26, 2023
July 5, 2023
September
Government Relations
July 25, 2023
Aug. 4, 2023
October
Young Agents
Aug. 25, 2023
Sept. 5, 2023
November
Training & Education
Sept. 25, 2023
Oct. 5, 2023
December
Year in Review
Oct. 25, 2023
Nov. 6, 2023
ENHANCED ADVERTISING OPPORTUNITIES
Want to promote an upcoming event, a new product, or an entire product line? Our special opportunities and unique offerings are sure to guarantee your message leaves a lasting impression. Contact Laura for custom pricing.
FALSE COVER
Exclusive: Put your company before all others by being on the cover of the magazine, and reap the benefits of commanding reader interest.
AD INSERT
Exclusive: Your ad will reach readers first as it is printed on more weighted paper than the other pages.
ADVERTORIAL
Choose from a full-page ad with a full-page advertorial for $1,530, or a half-page ad with a half-page advertorial for only $950.
Primary Agents Specs
Placement
SPecs (in.)
Full Page
8.5 x 11*
2/3 Page Vertical
4.7708 x 9.3125
1/2 Page Island
4.7708 x 6.9063
1/2 Page Horizontal
7.3125 x 4.5
1/3 Page Square
4.7708 x 4.5
1/3 Page Vertical
2.2292 x 9.3125
1/4 Page
3.5 x 4.5
1/6 Page Vertical
2.2292 x 4.5
1/6 Page Horizontal
4.7708 x 2.0937
Inside Front Cover**
8.5 x 11″ full-coverage ad file must include at least .125″ bleed. Live information should be at least .5″ from edges.
Inside Back Cover**
8.5 x 11″ full-coverage ad file must include at least .125″ bleed. Live information should be at least .5″ from edges.
Outside Back Cover**
8.5 x 11″ full-coverage ad file must include at least .125″ bleed. Live information should be at least .5″ from edges.
Full Page Advertorial
• Copy – Headline (6 words max), Sub-headline (15 words max), Body (375 words max; half-page: 200 words) • Logo – (jpg or tif, 300 DPI) • Company Information – Address, Phone, Fax, Email, Website • Ad Unit (Specs depending on if they have a full page [half page ad] or two-page advertorial) • PDF only
**All cover pages are reserved for four-color advertisements. Contact IA&B to request an exception.
IA&B Website
58,469
AVG. monthly Page Views
Your online ad now runs beyond the homepage and throughout the IA&B website! Online advertising not only allows you to zero in on your target customer, but also gives you extensive tools to track ROI of your marketing dollars. Your ad – with an active link – instantly takes decision-makers to current information about products and services they’re ready to buy.
Stats reflect website traffic from July 1, 2021- June 30, 2022.
RATES & SPECS
Placement
Specs*
Price
Leaderboard
970×90, 728×90**, 320×50**
$750 per month (3-month minimum)
*INCLUDE URL WITH SUBMITTED AD, **MOBILE RESPONSIVE SIZES
Weekly Agent Headlines Email
8,220
Distribution
20%
Avg. Open Rate
Weekly
Frequency
Weekly e-newsletter sent with state-specific content to all Pennsylvania, Maryland, and Delaware member-agency staff.
RATES & SPECS
Placement
Specs
Price per Week
Top Banner
728 x 90
$550
Lower Banner
728 x 90
$325
Sponsored Content
Brief headline – 8 words or less Teaser copy – 25 words max
$800
*INCLUDE URL WITH SUBMITTED AD*
(SPONSORED CONTENT: IA&B INCLUDES A “READ MORE” CALL-TO-ACTION AT THE END OF TEASER COPY WHERE URL WOULD BE PLACED)
This open rate reflects agency owners and principals.
Monthly Primary Agent Email
8,840
Distribution
24%
Avg. Open Rate
Monthly
Frequency
Monthly e-newsletter sent to all member-agency employees that links to the digital edition of Primary Agent magazine. Exclusive advertising exposure is provided.
RATES & SPECS
Placement
Specs
Price per Week
Top Banner
728 x 90
$750
*INCLUDE URL WITH SUBMITTED AD*
Digital Ad Deadlines
2023 Digital ad deadlines
Month ad is running in
Art deadline
January
12/15
February
1/16
March
2/14
April
3/14
May
4/14
June
5/15
July
6/14
August
7/14
September
8/14
October
9/14
November
10/16
December
11/13
2024 Digital Ad Deadlines
Month ad is running in
Art deadline
January
12/12
February
1/12
March
2/15
April
3/15
May
4/12
June
5/15
July
6/14
August
7/12
September
8/15
October
9/13
November
10/15
December
11/15
Sponsored Eblast Deadlines
Must provide materials two weeks before your send date.
When emailing us your materials, please include the client acronym in your subject line.
All advertisers are subject to review and publisher’s advertising policies.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Establish a successful hierarchy by include these three essential elements in display ads:
Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
Logo is essential to include in order to build brand awareness but should not be the focal point.
Additional recommendations:
Use high quality assets within your ads. Images must be recognizable and relevant.
Don’t use too many words: Your ad may only get a moment of the reader’s attention.
Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
Use the RGB color mode when designing.
Image resolution should be 72 DPI or higher.
Keep branding consistent. Landing pages should have the same branding as the banner ad.
Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.
Contact your IA&B account executive for more information
Laura Gaenzle 717.430.2351 laura.gaenzle@theYGSgroup.com
A high-resolution PDF/X-1a file is required for all ads.
Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
All fonts used must be embedded in the PDF file.
Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
Flatten all layers and set transparency to highest setting.
Ads must be suitable to print as-is. Association is not responsible for any errors in content.
PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
FOR PRINT SUBMISSION
For instructions on how to upload your A high-resolution PDF/X-1a file, click here.
The YGS Group 3650 West Market Street York, PA 17404 Tel: 717.505.9701
Terms & Conditions
Advertiser indemnifies The YGS Group and the Insurance Agents & Brokers (IA&B) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.