1,150+ Member Agencies
Insurance Agents & Brokers (IA&B) is the premier resource and champion for independent insurance agents in Pennsylvania, Maryland, and Delaware. IA&B is a professional trade association that is a driving force behind professional training, advocacy, and support for independent agencies.
Primary Agent magazine is distributed electronically to every employee at IA&B member agencies. In addition, IA&B member-agency principals and owners receive a print edition of Primary Agent.
Primary Agent magazine provides an in-depth look at issues affecting independent agents’ workplaces, industries, and association. Every month, the magazine includes an agent interview, coverage commentary, and other articles of interest to independent agents.
Between print and digital distribution, over 11,000 agency staff throughout Pennsylvania, Maryland, and Delaware receive the publication.
| Placement | 12X | 6-11X | 1-5x |
|---|---|---|---|
| Full Page | $1,020 | $1,110 | $1,130 |
| 2/3 Page Vertical | $790 | $855 | $915 |
| 1/2 Page Island | $715 | $795 | $895 |
| 1/2 Page Horizontal | $630 | $705 | $790 |
| 1/3 Page Square | $530 | $625 | $705 |
| 1/3 Page Vertical | $490 | $585 | $660 |
| 1/4 Page | $370 | $465 | $545 |
| 1/6 Page Vertical | $255 | $320 | $415 |
| 1/6 Page Horizontal | $255 | $320 | $415 |
| Inside Front Cover** | $1,235 | $1,235 | $1,235 |
| Inside Back Cover** | $1,235 | $1,235 | $1,235 |
| Outside Back Cover** | $1,280 | $1,280 | $1,280 |
| Full Page Advertorial | $1,530 | $1,530 | $1,530 |
| Classifieds | 12x | 6-11x | 1-5x |
|---|---|---|---|
| First Column Per Inch | $35 | $45 | $55 |
| Each Additional Inch | $30 | $30 | $30 |
**All cover pages are reserved for four-color advertisements. Contact IA&B to request an exception.
Rates are net and per insertion
ADDITIONAL CHARGES:
Special positions are reserved for full-page ads only and are honored on a first-come, first-served basis. Ten percent (10%) is added to the ad rate when special placement is requested.
| Month | Theme | Ad Close | Art Due |
|---|---|---|---|
| Nov. 2022 | Training & Education | Sept. 26, 2022 | Oct. 5, 2022 |
| Dec. 2022 | Year in Review | Oct. 25, 2022 | Nov. 4, 2022 |
| January | Errors & Omissions | Nov. 28, 2022 | Dec. 5, 2022 |
| February | Agency Management | Dec. 26, 2022 | Jan. 5, 2023 |
| March | Women In Insurance | Jan. 25, 2023 | Feb. 6, 2023 |
| April | Technology & Info Security | Feb. 24, 2023 | March 6, 2023 |
| May | Employee Management | March 24, 2023 | April 5, 2023 |
| June | Diversity | April 25, 2023 | May 5, 2023 |
| July | Marketing & Branding | May 25, 2023 | June 5, 2023 |
| August | Perpetuation | June 26, 2023 | July 5, 2023 |
| September | Government Relations | July 25, 2023 | Aug. 4, 2023 |
| October | Young Agents | Aug. 25, 2023 | Sept. 5, 2023 |
| November | Training & Education | Sept. 25, 2023 | Oct. 5, 2023 |
| December | Year in Review | Oct. 25, 2023 | Nov. 6, 2023 |
Want to promote an upcoming event, a new product, or an entire product line? Our special opportunities and unique offerings are sure to guarantee your message leaves a lasting impression. Contact Laura for custom pricing.
Exclusive: Put your company before all others by being on the cover of the magazine, and reap the benefits of commanding reader interest.
Exclusive: Your ad will reach readers first as
it is printed on more weighted paper than
the other pages.
Choose from a full-page ad with a full-page advertorial for $1,530, or a half-page ad with a half-page advertorial for only $950.
| Placement | SPecs (in.) |
|---|---|
| Full Page | 8.5 x 11* |
| 2/3 Page Vertical | 4.7708 x 9.3125 |
| 1/2 Page Island | 4.7708 x 6.9063 |
| 1/2 Page Horizontal | 7.3125 x 4.5 |
| 1/3 Page Square | 4.7708 x 4.5 |
| 1/3 Page Vertical | 2.2292 x 9.3125 |
| 1/4 Page | 3.5 x 4.5 |
| 1/6 Page Vertical | 2.2292 x 4.5 |
| 1/6 Page Horizontal | 4.7708 x 2.0937 |
| Inside Front Cover** | 8.5 x 11″ full-coverage ad file must include at least .125″ bleed. Live information should be at least .5″ from edges. |
| Inside Back Cover** | 8.5 x 11″ full-coverage ad file must include at least .125″ bleed. Live information should be at least .5″ from edges. |
| Outside Back Cover** | 8.5 x 11″ full-coverage ad file must include at least .125″ bleed. Live information should be at least .5″ from edges. |
| Full Page Advertorial | • Copy – Headline (6 words max), Sub-headline (15 words max), Body (375 words max; half-page: 200 words) • Logo – (jpg or tif, 300 DPI) • Company Information – Address, Phone, Fax, Email, Website • Ad Unit (Specs depending on if they have a full page [half page ad] or two-page advertorial) • PDF only |
**All cover pages are reserved for four-color advertisements. Contact IA&B to request an exception.
58,469
Your online ad now runs beyond the homepage and throughout the IA&B website! Online advertising not only allows you to zero in on your target customer, but also gives you extensive tools to track ROI of your marketing dollars. Your ad – with an active link – instantly takes decision-makers to current information about products and services they’re ready to buy.
Stats reflect website traffic from July 1, 2021- June 30, 2022.
| Placement | Specs* | Price |
|---|---|---|
| Leaderboard | 970×90, 728×90**, 320×50** | $750 per month (3-month minimum) |
*INCLUDE URL WITH SUBMITTED AD, **MOBILE RESPONSIVE SIZES
8,220
20%
Weekly
Weekly e-newsletter sent with state-specific content to all Pennsylvania, Maryland, and Delaware member-agency staff.
| Placement | Specs | Price per Week |
|---|---|---|
| Top Banner | 728 x 90 | $550 |
| Lower Banner | 728 x 90 | $325 |
| Sponsored Content | Brief headline – 8 words or less Teaser copy – 25 words max | $800 |
*INCLUDE URL WITH SUBMITTED AD*
(SPONSORED CONTENT: IA&B INCLUDES A “READ MORE” CALL-TO-ACTION AT THE END OF TEASER COPY WHERE URL WOULD BE PLACED)
This open rate reflects agency owners and principals.
8,840
24%
Monthly
Monthly e-newsletter sent to all member-agency employees that links to the digital edition of Primary Agent magazine. Exclusive advertising exposure is provided.
| Placement | Specs | Price per Week |
|---|---|---|
| Top Banner | 728 x 90 | $750 |
*INCLUDE URL WITH SUBMITTED AD*
| Month ad is running in | Art deadline |
|---|---|
| January | 12/15 |
| February | 1/16 |
| March | 2/14 |
| April | 3/14 |
| May | 4/14 |
| June | 5/15 |
| July | 6/14 |
| August | 7/14 |
| September | 8/14 |
| October | 9/14 |
| November | 10/16 |
| December | 11/13 |
| Month ad is running in | Art deadline |
|---|---|
| January | 12/12 |
| February | 1/12 |
| March | 2/15 |
| April | 3/15 |
| May | 4/12 |
| June | 5/15 |
| July | 6/14 |
| August | 7/12 |
| September | 8/15 |
| October | 9/13 |
| November | 10/15 |
| December | 11/15 |
Must provide materials two weeks before your send date.
Establish a successful hierarchy by include these three essential elements in display ads:
Laura Gaenzle
717.430.2351
laura.gaenzle@theYGSgroup.com
For instructions on how to upload your A high-resolution PDF/X-1a file, click here.
Submit artwork to sendmyad@theygsgroup.com
The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701
Advertiser indemnifies The YGS Group and the Insurance Agents & Brokers (IA&B) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.