About NAAA

The National Agricultural Aviation Association (NAAA) represents pilots, commercial aerial applicators, airplane manufacturers and suppliers in the industry.

Members are located in 46 states, with a majority licensed as commercial applicator/operators, including approximately 1,560 aerial application businesses and 3,400 ag pilots in the United States. The agricultural aviation industry is comprised of small businesses and pilots that use aircraft to aid farmers in producing a safe, affordable and abundant supply of food, fiber and bioenergy, in addition to protecting forestry and controlling health-threatening pests. Aerial applications are conducted in all 50 states.

Our Official Publications Are Marketing Tools for Your Business

The Agricultural Aviation goes to businesses representing the following industries: aviators, grower and commodity groups, key government officials and virtually every decision maker in the aerial application industry.

Agricultural Aviation Magazine

Agricultural Aviation is delivered to aviators, grower and commodity groups, key government officials and virtually every decision maker in the aerial application industry—from allied suppliers to pilots and owner/operators. In addition to being the owner of the business, 87% of agricultural aviation operators fly their own aircraft.

Today’s aircraft utilize sophisticated precision application equipment such as GPS (global positioning systems), GIS (geographical information systems), flow controls, real-time meteorological systems and precisely calibrated spray equipment to make sure the pilot is accurate in applying the correct amount of product onto the crop. On the ground, the airplanes are loaded by workers uniformed in protective clothing using closed mixing and loading containment systems to ensure safety to the environment and the worker.

4,500

Readership

Editorial Calendar

Dates and themes subject to change

IssueThemeAd CloseArt due
Winter 20232023 NAAA Leadership Profiles
2022 Ag Aviation Expo Recap
2022 Ag Aviation Accidents Analysis
Nov. 21, 2022Nov. 28, 2022
Spring 2023The Safety Issue
2022-23 PAASS Program Refresher
Positively ‘Agvocating’ for Aerial Application Industry
Feb. 14, 2023Feb. 17, 2023
Summer 2023Examining Agricultural Aviation UAV Business ConsiderationsMay 16, 2023May 19, 2023
Fall 2023Night Vision Goggles
2023 NAAA Ag Aviation Expo Preview
Sept. 11, 2023Sept. 14, 2023
*Editorial calendar items are subject to change at the editor’s discretion.

Agricultural Aviation Rates

Page size1-2x3-4x
Two-Page Spread$3,205$3,045
Outside Back Cover$2,875$2,755
IFC or IBC$2,695$2,580
Full Page$2,235$2,125
2/3 Page$1,660$1,570
1/2 Page$1,180$1,115
1/3 Page$935$890
1/4 Page$615$585
1/6 Page$530$500
1/8 Page$425$405
*Included with Print Ad Purchase: Replica of print ad placed in corresponding issue in mobile app (links to advertiser’s website)

Agricultural Aviation Specs

Page Sizew x h
Two-Page SpreadBleed: 17” x 11.125”
Trim: 16.5” x 10.875”
Live Area: 15.417” x 9.5”
Full PageBleed: 8.625” x 11.125”
Trim: 8.375” x 10.875”
Live Area: 7” x 9.5”
2/3 Horizontal7” x 6.333”
2/3 Vertical4.583” x 9.5”
1/2 Horizontal7” x 4.583”
1/2 Vertical4.583” x 7”
1/2 Long Vertical3.333” x 9.5”
1/3 Horizontal7” x 3”
1/3 Vertical2.166” x 9.5”
1/3 Square4.583” x 4.583”
1/4 Horizontal4.583” x 3.333”
1/4 Vertical3.333” x 4.583”
1/6 Horizontal4.583” x 2.166”
1/6 Vertical2.166” x 4.583”
1/8 Horizontal3.333” x 2.166”
1/8 Vertical2.166” x 3.333”

GENERAL REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NAAA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Hot Products

Gain credibility and maximize your exposure!

The Agricultural Aviation magazine Hot Products section is a popular industry showcase for new products and industry innovations. This advertorial section is highly effective in communicating the reasons why industry leaders should be doing business with you.

Agricultural Aviation magazine helps you leverage your investment by including the following benefits with your advertising package:

  • Professional editing and graphic design
  • Reaches a readership of industry decision-makers
  • Publication in the online digital edition with web link

Note: Hot Products content is due three business days prior to the issue’s art due date.

Rates and Specs

SpecsPricing
Full Page• Logo (300 dpi- high res jpeg, eps, or png)
• High res photo (300 dpi, 6.75” x 4.75”)
• Up to 250 words, including a website link
$1,600
Half Page• Logo (300 dpi- high res jpeg, eps, or png)
• High res photo (300 dpi, minimum 2″ x 2″)
• Up to 75 words, including a website link
$880

Agricultural Aviation
Digital and Mobile Editions

Digital Magazine Opportunities (Desktop, Mobile, Native App)

Agricultural Aviation readers can access interactive mobile and web-based digital editions of the magazine whenever and wherever they want. Readers continue to receive a copy of Agricultural Aviation in the mail, but with the Agricultural Aviation Magazine App they can read and search for current or past articles right on their mobile device.


Past issues of Agricultural Aviation magazine are archived online and in the Agricultural Aviation Magazine App. To access NAAA’s recent back issues, visit www.agaviationmagazine.org/agriculturalaviation/library or open the mobile app.

PlacementRates
AG Aviation Digital Edition eALERT4 Issues: $1,200
3 Issues: $1,000
2 Issues: $750
1 Issue: $400
Leaderboard AdTop Leaderboard Ad: $1,000 per issue (a la carte), or $3,000 for all 4 issues
(Winter, Spring, Summer, Fall 2022)
Bottom Leaderboard Ad: $850 per issue (a la carte), or $2,800 for all 4 issues
(Winter, Spring, Summer, Fall 2022)
TOC Rectangle Ad$600 per issue
Library AdsSponsored Module Library Ad:
1 quarter/3 months: $600
2 quarters/6 months: $1,100
3 quarters/9 months: $1,550
4 quarters/12 months: $3,000
Sponsored Module Library Ad:
1 quarter/3 months: $450
2 quarters/6 months: $850
3 quarters/9 months: $1,225
4 quarters/12 months: $1,600
(Online Library Ads may be updated with each issue if advertiser prefers.)

Agricultural Aviation Digital and Mobile Editions

Digital Magazine Opportunities (Desktop, Mobile, Native App)

PlacementDetailsSpecs
AG Aviation Digital Edition eALERTAd on email sent to more than 3,500 readers announcing the release of each new digital edition of Agricultural Aviation. Recipients include NAAA member and non-member agricultural aviation operators and pilots, manufacturers, suppliers and other decision makers in the aerial application industry.Horizontal Banner: 450 x 80px
Vertical Banner: 120 x 360px
Limit of four advertisers per issue (one vertical*, three horizontal ads)
File type: jpg, png, gif accepted (static images only), with URL
*Vertical banner ad appears under the cover image in the issue announcement eAlert.
Leaderboard AdA horizontal ad at the top or bottom of the digital edition that is visible across all platforms—desktop, tablet and smartphones—in the mobile-optimized web Issues and mobile app!
Only one top and bottom position available per issue.
728 x 90px (for desktops and tablets) and
320 x 50px (for smartphones)

File type: jpg, gif, animated gif accepted, with URL
TOC Rectangle AdA rectangular ad found at the bottom of the table of contents in the online/desktop versions of Agricultural Aviation (one TOC ad per issue).300 x 250px (for desktops)
File type: jpg, gif, animated gif accepted, with URL
Platform: TOC Rectangle Ad appears across all platforms—mobile app, digital replica (desktop only) and mobile-optimized web editions.
Note: Advertiser must supply a 300 x 100 version of its TOC rectangle ad for it to appear on smartphone screens.
Library AdsAgricultural Aviation’s new and improved Issue Library puts a Baskin-Robbins’ worth of issues and popular articles at readers’ fingertips—and offers new advertising opportunities.
– Sponsored Module Library Ad
– Library Navbar Ads appear in the left-hand sidebar in between categories of highlighted articles
– Limit of two Online Library Rectangle Ads per issue or quarter
Sponsored Module Library Ad:
320 x 50px (desktop only)
File type: jpg, gif, animated gif accepted, with URL
Platform: Desktop web

Library Navbar Ad:
320 x 50px
File type: jpg, gif (static images only), with URL
Platform: Desktop and Mobile

NAAA eNewsletter 

The NAAA eNewsletter is a timely source of news and information that keeps NAAA members up to date on important issues happening in the aerial application industry. Typically published weekly, it is delivered to members via email. On average, NAAA produces more than 50 eNewsletter issues per year. Recipients include NAAA member operators and pilots, manufacturers, suppliers and other decision makers in the aerial application industry.

Horizontal banner ads appear below the first article teaser on the front page of the newsletter (highlighted in red in the sample).

Vertical banner ads appear in the right-hand sidebar.

Rates and Specs

PlacementSpecsRates
Horizontal Banner385 x 70px
Limit of three horizontal banner advertisers per issue.
File type: jpg, png, gif accepted (static images only), with URL
File size: Must be smaller than 200 KB.
One Month (4 Issues)
Top banner, guaranteed position: $1,000
Second banner, guaranteed position: $900
Rotating banner: $850
Vertical Banner180 x 240px
File type: jpg, png, gif accepted (static images only), with URL
File size: Must be smaller than 200 KB.
One Month (4 Issues): $800

NAAA Membership Directory

Published annually, the NAAA Membership Directory is coveted by newcomers and longtime members alike, and not just because they like seeing their names in print.

The Membership Directory is an indispensable asset providing the most comprehensive, up-to-date listings of NAAA members and contact information for the premier suppliers of parts and services to the industry. Don’t pass up the chance to secure space in the NAAA Membership Directory. It goes to all members of NAAA, including operators, pilots, allied members and international members.

Ad Close: Mar. 7, 2023*
Art Due: Mar. 17, 2023*

*Deadlines subject to change!

RATES

Page SizeSingle PurchaseDiscounted rate*
Two-Page Spread$3,110$2,955
Outside Back Cover$2,790$2,675
IFC or IBC$2,615$2,505
Full Page$2,170$2,060
2/3 Page$1,610$1,525
1/2 Page$1,145$1,080
1/3 Page$905$865
1/4 Page$595$565
1/6 Page$515$485
1/8 Page$410$390
*Discounted Rate applied if running in 2+ issues of Agricultural Aviation

NAAA Membership Directory Specs

Page Sizew x h
Two-Page SpreadBleed: 17” x 11.125”
Trim: 16.5” x 10.875”
Live Area: 15.417” x 9.5”
Full PageBleed: 8.625” x 11.125”
Trim: 8.375” x 10.875”
Live Area: 7” x 9.5”
2/3 Horizontal7” x 6.333”
2/3 Vertical4.583” x 9.5”
1/2 Horizontal7” x 4.583”
1/2 Vertical4.583” x 7”
1/2 Long Vertical3.333” x 9.5”
1/3 Horizontal7” x 3”
1/3 Vertical2.166” x 9.5”
1/3 Square4.583” x 4.583”
1/4 Horizontal4.583” x 3.333”
1/4 Vertical3.333” x 4.583”
1/6 Horizontal4.583” x 2.166”
1/6 Vertical2.166” x 4.583”
1/8 Horizontal3.333” x 2.166”
1/8 Vertical2.166” x 3.333”

GENERAL REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NAAA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2023 Digital ad deadlines

Month ad is
running in
Art deadline
January12/15
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your NAAA account
executive for more information

Lori Lampert

Account Executive
717.430.2219
lori.lampert@theygsgroup.com

Schedule a Meeting

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The National Agricultural Aviation Association (NAAA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.