About NAAA

The National Agricultural Aviation Association (NAAA) represents pilots, commercial aerial applicators, airplane manufacturers and suppliers in the industry.

Members are located in 46 states, with a majority licensed as commercial applicator/operators, including approximately 1,560 aerial application businesses and 3,400 ag pilots in the United States. The agricultural aviation industry is comprised of small businesses and pilots that use aircraft to aid farmers in producing a safe, affordable and abundant supply of food, fiber and bioenergy, in addition to protecting forestry and controlling health-threatening pests. Aerial applications are conducted in all 50 states.

Our Official Publications Are Marketing Tools for Your Business

The Agricultural Aviation goes to businesses representing the following industries: aviators, grower and commodity groups, key government officials and virtually every decision maker in the aerial application industry.

Agricultural Aviation Magazine

Agricultural Aviation is delivered to aviators, grower and commodity groups, key government officials and virtually every decision maker in the aerial application industry—from allied suppliers to pilots and owner/operators. In addition to being the owner of the business, 87% of agricultural aviation operators fly their own aircraft.

4,500

Readership

Today’s aircraft utilize sophisticated precision application equipment such as GPS (global positioning systems), GIS (geographical information systems), flow controls, real-time meteorological systems and precisely calibrated spray equipment to make sure the pilot is accurate in applying the correct amount of product onto the crop. On the ground, the airplanes are loaded by workers uniformed in protective clothing using closed mixing and loading containment systems to ensure safety to the environment and the worker.

2024 Editorial Calendar

Dates and themes subject to change

IssueThemeAd CloseArt dueApprox. mail date
Winter 20242024 NAAA Leadership Profiles
2023 Ag Aviation Expo Recap
2023 Ag Aviation Accidents Analysis
Dec. 1, 2023Dec. 6, 2023Jan. 5, 2024
Spring 2024Safety Issue
Transporting Around Towers
2023-24 PAASS Program Refresher
Jan. 31, 2024Feb. 5, 2024March 15, 2024
Fall 2024Other Forms of Application: Aerial Firefighting, Mosquito Abatement, etc.
2024 Ag Aviation Expo Preview
End of the Season Survey (TBD)
Aug. 16, 2024Aug. 21, 2024Oct. 4, 2024
*Editorial calendar items are subject to change at the editor’s discretion.

Agricultural Aviation Rates

Page size1x2-3x
Two-Page Spread$3,205$3,045
Outside Back Cover$2,875$2,755
IFC or IBC$2,695$2,580
Full Page$2,235$2,125
2/3 Page$1,660$1,570
1/2 Page$1,180$1,115
1/3 Page$935$890
1/4 Page$615$585
1/6 Page$530$500
1/8 Page$425$405

*Included with Print Ad Purchase: Replica of print ad placed in corresponding issue in mobile app (links to advertiser’s website)

Agricultural Aviation Specs

POSITIONSpecsInDesign File
Two-Page SpreadBleed: 17” x 11.125”
Trim: 16.5” x 10.875”
Live Area: 15.417” x 9.5”
Download Now
Full PageBleed: 8.625” x 11.125”
Trim: 8.375” x 10.875”
Live Area: 7” x 9.5”
Download Now
2/3 Horizontal7” x 6.333”Download Now
2/3 Vertical4.583” x 9.5”Download Now
1/2 Horizontal7” x 4.583”Download Now
1/2 Vertical4.583” x 7”Download Now
1/2 Long Vertical3.333” x 9.5”Download Now
1/3 Horizontal7” x 3”Download Now
1/3 Vertical2.166” x 9.5”Download Now
1/3 Square4.583” x 4.583”Download Now
1/4 Horizontal4.583” x 3.333”Download Now
1/4 Vertical3.333” x 4.583”Download Now
1/6 Horizontal4.583” x 2.166”Download Now
1/6 Vertical2.166” x 4.583”Download Now
1/8 Horizontal3.333” x 2.166”Download Now
1/8 Vertical2.166” x 3.333”Download Now

Keep all text inside the margin line. Please export your file with bleed and no crop marks.

Hot Products

Gain credibility and maximize your exposure!

The Agricultural Aviation magazine Hot Products section is a popular industry showcase for new products and industry innovations. This advertorial section is highly effective in communicating the reasons why industry leaders should be doing business with you.

Agricultural Aviation magazine helps you leverage your investment by including the following benefits with your advertising package:

  • Professional editing and graphic design
  • Reaches a readership of industry decision-makers
  • Publication in the online digital edition with web link

Note: Hot Products content is due three business days prior to the issue’s art due date. NAAA will gather your input, design in template, and send to you for final approval.

Rates and Specs

SpecsPricing
Full Page• Logo (300 dpi- high res jpeg, eps, or png)
• High res photo (300 dpi, 6.75” x 4.75”)
• Header text
• Up to 250 words, including a website link
$1,600
Half Page• Logo (300 dpi- high res jpeg, eps, or png)
• High res photo (300 dpi, minimum 2″ x 2″)
• Header text
• Up to 75 words, including a website link
$880
*No inventory limit

Agricultural Aviation Website

AgAviation.org

Information that small businesses and pilots want, when they want it!

NAAA works to support the agricultural aviation industry which is made up of small businesses and pilots that use aircraft to aid farmers in producing a safe, affordable and abundant supply of food, fiber and bioenergy, in addition to protecting forestry and controlling health-threatening pests.

45,000

Avg. Monthly Pageviews

Rates & Specs

PlacementSpecsRate for entire q1
Leaderboard Banner1978 x 1280px + URL$775

JPEG Specs

  • Maximum file size—40k
  • Maximum animation time—15 seconds
  • Maximum loops—5
  • An active click URL should be submitted with creative files

Agricultural Aviation
Digital and Mobile Editions

Digital Magazine Opportunities (Desktop, Mobile, Native App)

Agricultural Aviation readers can access interactive mobile and web-based digital editions of the magazine whenever and wherever they want. Readers continue to receive a copy of Agricultural Aviation in the mail, but with the Agricultural Aviation Magazine App they can read and search for current or past articles right on their mobile device.


Past issues of Agricultural Aviation magazine are archived online and in the Agricultural Aviation Magazine App.

Agricultural Aviation Digital Edition

eALERT

An eALERT is an email that is sent to more than 3,500 readers announcing the release of each new digital edition of Agricultural Aviation.

Recipients include NAAA member and non-member agricultural aviation operators and pilots, manufacturers, suppliers and other decision makers in the aerial application industry.

SpecsRates
Horizontal Banner: 450 x 80px
Vertical Banner: 120 x 360px

File type: jpg, png, gif accepted (static images only), with URL
3 Issues: $1,000
2 Issues: $750
1 Issue:
$400

A total of 4 ads per issue can go into the eALERT:
1 Vertical Banner
3 Horizonal Banners

Agricultural Aviation Digital Edition

Leaderboard Ads

A horizontal ad at the top or bottom of the digital edition that is visible across all platforms—desktop, tablet and smartphones—in the mobile-optimized web Issues and mobile app!

SPECSRates
728 x 90px (for desktops and tablets)
320 x 50px (for smartphones)

File type: jpg, gif, animated gif accepted, with URL
Top: $1,000 per issue, or $2,550 for all 3 issues


Bottom: $850 per issue, or $2,150 for all 3 issues

Two Leaderboard Ads available per issue:
1 Top Banner
1 Bottom Banner

Agricultural Aviation Digital Edition

Side Bar Rectangle Ads

Also known as a TOC Rectangular Ad, found at the bottom of the table of contents in the online/desktop versions of Agricultural Aviation.

SPECSRates
300 x 100px

File type: jpg, gif, animated gif accepted, with URL

Platform: TOC Rectangle Ad appears when you enter into a specific issue (desktop only)
$600 per issue

One TOC Rectangle Ad per issue available

Agricultural Aviation Digital Edition

Library Ads

Agricultural Aviation’s new and improved Issue Library puts issues and popular articles at readers’ fingertips—and offers new advertising opportunities.

PlacementSpecsRates
Navbar
*Ad appears on Library page
320 x 50px
File type: jpg, gif (static images only), with URL
Platform: Desktop and Mobile
Navbar Ad:
1 quarter/3 months: $450
2 quarters/6 months: $850
3 quarters/9 months: $1,225
4 quarters/12 months: $1,600

Sponsored Module
*Ad appears on Library page
320 x 250px
File type: jpg, gif, animated gif accepted, with URL
Platform: Desktop
Sponsored Module Ad:
1 quarter/3 months: $600
2 quarters/6 months: $1,100
3 quarters/9 months: $1,550
4 quarters/12 months: $3,000

Two Library Ads available per quarter:
1 Navbar Ad
1 Sponsored Module Ad

NAAA eNewsletter 

The NAAA eNewsletter is a timely source of news and information that keeps NAAA members up to date on important issues happening in the aerial application industry. Typically published weekly, it is delivered to members via email.

On average, NAAA produces more than 50 eNewsletter issues per year. Recipients include NAAA member operators and pilots, manufacturers, suppliers and other decision makers in the aerial application industry.

Sends out on Thursdays.

Rates and Specs

PlacementSpecsRates per month
Horizontal Banner
Ads appear below the first
article teaser on the front page of the newsletter.
385 x 70px
File type: jpg, png, gif accepted (static images only), with URL
File size: Must be smaller than 200 KB.
Top Banner: $1,000
Second Banner: $900
Third and Fourth Banner: $850

Vertical Banner
Ads appear in the right-hand sidebar throughout
the entire eNewsletter
180 x 240px
File type: jpg, png, gif accepted (static images only), with URL
File size: Must be smaller than 200 KB.
$700

Five eNewsletter Ads available per week:
4 Horizontal Banner
1 Vertical Banner

E-Blast Ads

The first send of the year begins in March, before the hotel registration opens. Later in the year, there is a notice sent for attendee pre-registration in early July. Additionally, we follow up with e-blasts in August, September, and October, particularly focusing on the pre-registration closing date. Throughout the year, we also seize additional opportunities, such as highlighting prominent speakers and sending reminders for fundraiser registrations.

Inventory: 6 eblasts per year

Ask about this very exclusive NEW opportunity! Be first to get in front of 3,800+ members and non-members by advertising in this exclusive expo e-newsletter.

52%

Avg. open Rate

PlacementSizeRates (net)
Top Banner317 x 240 px + Click through URL$850
Bottom Banner 1317 x 240 px + Click through URL$500
Bottom Banner 2317 x 240 px + Click through URL$500

NAAA Membership Directory

Published, the NAAA Membership Directory is coveted by newcomers and longtime members alike, and not just because they like seeing their names in print.

The Membership Directory is an indispensable asset providing the most comprehensive, up-to-date listings of NAAA members and contact information for the premier suppliers of parts and services to the industry. Don’t pass up the chance to secure space in the NAAA Membership Directory. It goes to all members of NAAA, including operators, pilots, allied members and international members.

Ad Close: Feb. 17, 2024*
Art Due: Feb. 29, 2024*

Mail Date: May 5, 2024

*Deadlines subject to change!

RATES

Page SizeSingle PurchaseDiscounted rate*
Two-Page Spread$3,110$2,955
Outside Back Cover$2,790$2,675
IFC or IBC$2,615$2,505
Full Page$2,170$2,060
2/3 Page$1,610$1,525
1/2 Page$1,145$1,080
1/3 Page$905$865
1/4 Page$595$565
1/6 Page$515$485
1/8 Page$410$390
Allied Member Logo BW$250
Allied Member Logo 4C$350
*Discounted Rate applied if running in 2+ issues of Agricultural Aviation

NAAA Membership Directory Specs

POSITIONSpecsInDesign File
Two-Page SpreadBleed: 17” x 11.125”
Trim: 16.5” x 10.875”
Live Area: 15.417” x 9.5”
Download Now
Full PageBleed: 8.625” x 11.125”
Trim: 8.375” x 10.875”
Live Area: 7” x 9.5”
Download Now
2/3 Horizontal7” x 6.333”Download Now
2/3 Vertical4.583” x 9.5”Download Now
1/2 Horizontal7” x 4.583”Download Now
1/2 Vertical4.583” x 7”Download Now
1/2 Long Vertical3.333” x 9.5”Download Now
POSITIONSpecsIndesign Template
1/3 Horizontal7” x 3”Download Now
1/3 Vertical2.166” x 9.5”Download Now
1/3 Square4.583” x 4.583”Download Now
1/4 Horizontal4.583” x 3.333”Download Now
1/4 Vertical3.333” x 4.583”Download Now
1/6 Horizontal4.583” x 2.166”Download Now
1/6 Vertical2.166” x 4.583”Download Now
1/8 Horizontal3.333” x 2.166”Download Now
1/8 Vertical2.166” x 3.333”Download Now

Keep all text inside the margin line. Please export your file with bleed and no crop marks.

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

2025 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your NAAA
account executive today!

Marshall Boomer
Account Executive
717.430.2223
NAAA@theygsgroup.com

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The National Agricultural Aviation Association (NAAA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

For digital submission please email sendmyad@theygsgroup.com or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to sendmyad@theygsgroup.com.

For instructions on how to upload your file, click here.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701