America’s Benefit Specialist

Rates

Special Opportunities

These options are great for geo-targeted campaigns, call Justin today for a quote.

Belly Band 

Trim:  17.1875″ x 4″; With bleed: 17.4375″ x 4.25″

Exclusive per issue – Be the premier focus of readers by wrapping your message around the front cover of the magazine

Partial Cover-Tip 

Trim: 7.75″ x 5″; With bleed: 8″ x 5.25″

On front cover – Be the first thing readers see when they receive thier issue of America’s Benefit Specialist. Your ad is placed directly on the front cover of the magazine for maximum exposure! 

False Cover 

On front cover – Be the first thing readers see when they receive thier issue of America’s Benefit Specialist. Your ad is placed directly on the front cover of the magazine for maximum exposure! 

Cover Gatefold 

Inside front cover or inside back cover – The magazine cover (front or back) opens to a full-color spread for a sum of three pages.

Ad Insert 

Limit one per issue – Your ad will reach readers first as it is printed on a heavier stock than the other pages. 

6 Page Roll Out 

Go big! This z styled fold allows for a full 6 pages of advertising that our readers won’t miss.

Hot Companies/Hot Products

Exclusive opportunity per issue

American’s Benefit Specialist’s HOT COMPANIES/HOT PRODUCTS special advertising feature is a popular industry showcase for new companies or products and industry innovations. HOT COMPANIES/HOT PRODUCTS advertorials are highly effective in communicating the reasons why ABS readers should be doing business with you or using your product. All advertorials are published in both the print and digital editions with web links.

Contact Justin for more information.

Specs

America’s Benefit Specialist Digital Edition Email

When each issue of America’s Benefit Specialist is distributed to members in its digital format, there are additional advertising opportunities to take advantage of!

Email Sponsorship – $1,500 per issue

Text Ad
Specs: 60 words plus heading; URL or Banner Ad

eNewsletters

eNewsletter advertising is an easy way to get your message in front of our thousands of opt-in subscribers. Your ad appears alongside content from our editorial team. 

Washington & State Updates

Washington Update (weekly on Fridays) and State Update (biweekly on Wednesdays) are sent to approximately 13,000 health insurance producers.

RATES & SPECS

Podcasts

NABIP’s official podcast, Healthcare Happy Hour, is produced each week and published on iTunes, Stitcher and NABIP’s website. An estimated 150 engaged members tune in each Friday to receive industry news and updates, with more than 500 subscribers across all platforms! Our new sponsorship program allows your company to become a part of this growing medium with a multi-platform advertising approach.

Sponsorship with company representative as a guest on the podcast: $1,500
Sponsorship only: $750

Sponsors will receive:

• Verbal recognition from host at beginning & end of podcast
• Company name & logo included on online Podcast Archive Page on NABIP.org

Retargeting Campaign

Social Media Advertising

Reach thousands of NABIP’s social media followers with the advertising opportunities outlined below.

5,000+ Facebook followers*

8,400+ Twitter followers*

5,300+ LinkedIn followers*

*counts are approximate as of May 16, 2022.

Timeline Posts – $1,500

Includes one Facebook timeline post, one Twitter post and one LinkedIn post.

Ad Submission Details:

Assets for all posts are due on the Monday no less than two weeks prior to the scheduled post date.

Facebook Ad Campaigns – $2,500

Targeted social media advertising served to NABIP members’ Facebook feeds. Pricing is per month. Contact us for more details!

Requirements:

• Submit the completed Facebook Ad Campaign Form
• 1080 x 1080 px (JPEG/PNG) image (File size Maximum 30MB)

Sponsored Eblasts – $3,500

Your HTML email sent directly to members. Contact us for availability.

NABIP.org

Align your marketing message with our sought-after online content and reach decision-makers as they seek out information on the latest news, trends, and innovations in the industry. 

You can now advertise on the homepage of NABIP’s website,www.nabip.org. The website has always been a destination for insurance professionals and policy experts to visit for information, but it has also become a destination for consumers.

70,000 unique visitors per month!

The “Find an Agent” feature of the website, where consumers can quickly find information on agents and brokers in their area, has been mentioned on “The Today Show,” in The Washington Post, Women’s Day, Kiplinger’s, Money Magazine and The Wall Street Journal, on Yahoo Finance, and in Suze Orman’s latest book.

Consumers are visiting the site in record numbers, and your vertical banner ad can appear just below the “Find an Agent” button. There are also top and bottom banner ads that guarantee you high visibility.

Rates & Specs

Custom Webinar Sponsorships – $5,000

Have an educational presentation you’d like NABIP to promote to their brokers? This opportunity allows your presenter(s) develop and/or deliver content (with assistance and input from NABIP) directly to webinar attendees.

Sponsor Receives:

• Logo recognition at the beginning and end of the webinar
• Logo recognition in the announcement email
• One time use of registrant email list for post-event HTML email
  • Specs for HTML email
  • Provide materials 2 weeks before your send date
  • HTML email to be sent to webinar registrants

Webinar Branding Sponsorships – $2,500

NABIP has created webinars designed specifically to meet the individual objectives of licensed health insurance agents, brokers, general agents, consultants and benefit professionals. 

Sponsor Receives:

• Logo recognition at the beginning and end of the webinar
• Logo recognition in the announcement email
• One time use of registrant email list for post-event HTML email
  • Specs for HTML email
  • Provide materials 2 weeks before your send date
  • HTML email to be sent to webinar registrants

NABIPvision Custom Content Sponsorship

Have your custom video content displayed on NABIP’s video member resource and promoted to NABIP members through the channels below!

• Video on NABIPvision indefinitely
• One dedicated eblast from NABIP in promotion of the content
• Content promoted in NABIP eNewsletters for one month (Newswire, Washington Update, & State Updates)
• Social media promotions on Facebook, LinkedIn, & Twitter
• Text ad in the one America’s Benefit Specialist digital edition email

Pricing: $5,000

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

• Use high quality assets within your ads. Images must be recognizable and relevant.
• Don’t use too many words: Your ad may only get a moment of the reader’s attention.
• Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
• Use the RGB color mode when designing.
• Image resolution should be 72 DPI or higher.
• Keep branding consistent. Landing pages should have the same branding as the banner ad.
• Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the National Association of Benefits & Insurance Professionals (NABIP) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. 

Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. 

In the event of contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium print placements and all digital placements are noncancelable. Prices are net of agency commission.

The Service Provider will provide a final sales report prior to the close of each publication issue and the Customer reserves the right to refuse, in its sole discretion, the advertising due, among other things, to objectionable content, legal concerns, or credit issues.

For print and digital media contracts with multiple insertions, The YGS Group will collect the artwork/ad for the first month. Ads contracted for each additional month for that same product will be considered a pick-up unless the advertiser or agency alerts The YGS Group that they would like to run different ad. Digital ads are due the 15th of the month prior to running.

All requested available metrics for contracted digital ad runs will be provided a maximum of once per month at the conclusion of the run unless otherwise explicitly outlined by product in this agreement. Metrics will be sent in the format that NABIP provides to the YGS Group.