About NABIP


The National Association of Benefits & Insurance Professionals represents more than 100,000 licensed health insurance agents, brokers, general agents, consultants and benefit professionals through more than 200 chapters across America. NABIP members service the health insurance needs of large and small employers as well as people seeking individual health insurance coverage. Every day, NABIP members work to obtain insurance for clients who are struggling to balance their desire to purchase high-quality and comprehensive health coverage with the reality of rapidly escalating medical care costs. As such, one of NABIP’s primary goals is to do everything we can to promote access to affordable health insurance coverage.

NABIP Members

NABIP members service the health insurance needs of large and small employers as well as people seeking individual health insurance coverage. Every day, NABIP members work to obtain insurance for clients who are struggling to balance their desire to purchase high-quality and comprehensive health coverage with the reality of rapidly escalating medical care costs. As such, one of NABIP’s primary goals is to do everything we can to promote access to affordable health insurance coverage.

NABIP members help millions of consumers by guiding them through the complexities of health insurance purchasing and enrollment, while ensuring they get the best policy at the most affordable price. We seek to understand each personal situation to create recommendations that complement a client’s financial and medical security needs. And our job does not end with the sale. Our licensed producers help their clients with claims issues, service questions and compliance matters throughout the life of each policy they sell.

The clients of NABIP members range from Fortune 500 companies to mom-and-pop businesses and individuals seeking health insurance. Our members have a unique understanding of consumer health care needs, the perspective of business owners and the economic realities of health insurance markets. NABIP members sell:

  • Individual Plans
  • Small & Large Group Plans
  • DI
  • LTCI
  • CDHPs
  • Dental & Vision Plans
  • Self-Funded Plans
  • Voluntary/Worksite Plans
  • Wellness Plans
  • Medicare Advantage & Supplements
  • Annuities

Members agree to abide by NABIP’s Code of Ethics, which requires them to always make health care coverage recommendations with the customer’s best interest in mind.

NABIP members sell a multitude of plans and/or products. The percentage of them who sell:

  • Consumer Driven HSA  89%
  • Dental 87%
  • Disability 86%
  • Small Group 85%
  • Vision 84%
  • Individual 80%
  • Life 72%
  • Large-group 69%
  • Wellness 64%
  • Long Term Care 64%
  • Voluntary/Worksite 62%
  • Self-funded 62%
  • Medicare Supplements 54%
  • Medicare Advantage 50%
  • Annuities 39%

America’s Benefit Specialist

America’s Benefit Specialist is the official publication of the National Association of Benefits & Insurance Professionals. Each month, it is delivered to 16,000 of the country’s top benefits professionals and includes a readership of more than 36,000.

Align your marketing message with our trusted editorial content and reach a targeted group of qualified decision-makers. From regional inserts, to tip-ins and tip-on covers, we will work with you to build a package with NABIP that fits your 2022 marketing efforts. 

America’s Benefit Specialist readers are sophisticated decision-makers who are influential to their clients and 64% of them have been in the industry for over 21 years. They are: 

  • Over half of America’s Benefit Specialist readers are Independent agent/brokers
  • Owners
  • Agents
  • Producers 

86%

Take ACTION

36,000+

READERSHIP

Editorial Calendar

IssueCover FeatureSpecial OpportunitiesAd CLoseArt DueEst. Mail Date
December 2022HRAs, HSAs and FSAsNov. 2, 2022Nov. 4, 2022Nov. 23, 2022
Jan./Feb. 2023Dental, Vision & TechnologyJan. 5, 2023Jan. 9, 2023Jan. 27, 2023
March 2023Innovative Ideas in Healthcare Financing2023 Capitol Conference (Feb. 26-Mar. 1, 2023) in Washington, D.C.Feb. 3, 2023Feb. 7, 2023Feb. 27, 2023
April 2023HRAs, HSAs and FSAs Mar. 3, 2023Mar. 7, 2023Mar. 24, 2023
May 2023Medicare Apr. 4, 2023Apr. 6, 2023Apr. 25, 2023
June 2023Technology and InnovationMay 3, 2023May 5, 2023May 24, 2023
July 2023Dental, Vision, DI 2023 Annual Convention (June 24-27, 2023) in New Orleans, LAJun. 1, 2023Jun. 5, 2023Jun. 23, 2023
August/Sept. 2023Long-Term CareAug. 3, 2023Aug. 7, 2023Aug. 24, 2023
October 2023Medicare Sep. 1, 2023Sep. 6, 2023Sep. 25, 2023
November 2023Wellness, Self-FundingOct. 2, 2022Oct. 5, 2022Oct. 25, 2022
December 2023HRAs, HSAs and FSAsNov. 2, 2023Nov. 6, 2023Nov. 24, 2023

Rates

Placement1x3x6x12x18x24x
Full Page$4,393$4,311$4,233$4,151$3,966$3,775
2/3 Page$3,734$3,657$3,595$3,523$3,353$3,219
1/2 Page$3,193$3,121$3,060$2,998$2,859$2,725
1/3 Page$2,503$2,452$2,375$2,323$2,220$2,143
1/4 Page$1,957$1,937$1,896$1,839$1,788$1,695
1/6 Page$1,484$1,463$1,442$1,432$1,370$1,252

Special Positions

Placement12X
Cover 2$6,250
Cover 3$5,750
Cover 4$6,395
Page 3 (across from TOC)$5,250
Page 9 (across from Presidents page)$4,850
Hot Products/Hot CompaniesLearn More!
Provider Profile
Text + Logo$1,000

Specs

PlacementSpecs
Live Area7″ x 9.5″ 
Full PageTrim = 8″ x 10.5″ 
Final specs 1/8″ bleed = 8.25″ x 10.75″
2/3 Page4.5″ x 9.25″ 
1/2 Page Horizontal7″ x 4″
1/2 Page Vertical3.375″ x 9.25″
1/2 Page Island4.625″ x 6.75″ 
1/3 Page Horizontal7″ x 2.625″ 
1/3 Page Vertical2.25″ x 9.25″
1/3 Page Square4.625″ x 4.5″
1/4 Page Vertical3.375″ x 4″ 
1/6 Page 2.25″ x 4.5″
PlacementSpecs
Two Page SpreadTrim: 8″x10.5″; With Bleed: 
8.25″x10.75″ (2 full pages)
OR
Trim: 16″x10.5″; With Bleed: 
16.25″x10.75″ (1 two-page spread)

Keep live text at least .5″ from the trim
Full Page Bound-In InsertsTrim Size: 8.25 x 10.75; 
Live Area: 7 x 9
Partial Cover-TipTrim: 7.75″ x 5″; With bleed:
 8″ x 5.25″
BellybandTrim:  17.1875″ x 4″; With bleed: 
17.4375″ x 4.25″

 

Special Opportunities

These options are great for geo-targeted campaigns, call Justin today for a quote.

Belly Band 

Trim:  17.1875″ x 4″; With bleed: 17.4375″ x 4.25″

Exclusive per issue – Be the premier focus of readers by wrapping your message around the front cover of the magazine

Partial Cover-Tip 

Trim: 7.75″ x 5″; With bleed: 8″ x 5.25″

On front cover – Be the first thing readers see when they receive thier issue of America’s Benefit Specialist. Your ad is placed directly on the front cover of the magazine for maximum exposure! 

False Cover 

On front cover – Be the first thing readers see when they receive thier issue of America’s Benefit Specialist. Your ad is placed directly on the front cover of the magazine for maximum exposure! 

Cover Gatefold 

Inside front cover or inside back cover – The magazine cover (front or back) opens to a full-color spread for a sum of three pages.

Ad Insert 

Limit one per issue – Your ad will reach readers first as it is printed on a heavier stock than the other pages. 

6 Page Roll Out 

Go big! This z styled fold allows for a full 6 pages of advertising that our readers won’t miss.

Hot Companies/Hot Products

Exclusive opportunity per issue

American’s Benefit Specialist’s HOT COMPANIES/HOT PRODUCTS special advertising feature is a popular industry showcase for new companies or products and industry innovations. HOT COMPANIES/HOT PRODUCTS advertorials are highly effective in communicating the reasons why ABS readers should be doing business with you or using your product. All advertorials are published in both the print and digital editions with web links.

Contact Justin for more information.

Specs

  • Half page ad. 7” x 4”
  • Logo. Vector based or high res jpg. 300 dpi
  • Headline, subhead and 175 words max body copy
  • Company contact information. Name, address, phone, and website
  • Bulleted features. 65 words max.

America’s Benefit Specialist Digital Edition 

America’s Benefit Specialist comes to life in the digital edition with enhanced, interactive features and complementary access to additional editorial coverage. Expand your reach with these exciting opportunities. By purchasing a placement in the digital edition, you will have persistent visibility as the reader is paging through the digital edition. The digital edition is delivered to more than 15,000 benefits professional and continues to have a 18% open rate. Each advertiser has an average of 40 clicks per ad. 

All ad positions can hyperlink to your website, and online tracking reports can be provided upon request. Readers and the public can view each issue of the magazine on digital edition archive.

Exclusive Digital Edition Sponsor- $5,000

  • Exclusive skyscraper ad in the digital edition announcement email and the sponsor presentation page that appears next to the cover, this can support text messages, audio, video, hyperlinks and more
  • Your ad will be featured in an e-blast that links to the latest issue of America’s Benefit Specialist
  • 650 x 80 skyscraper

Digital Edition Sponsor – $3,500

  • Your choice of one of the premium digital edition ad features: Click Here to view all available options in a sample book (excludes sponsor presentation page) 
  • 650 x 80 ad in the digital edition announcement email 

Digital Edition Announcement Email Sponsor – $1,500

  • Text Ad – 60 words plus heading; URL or banner ad

Margin Ads – $1,500

  • This ad appears on the frame of the digital edition
  • Static Ad or Dynamic Ad

Bellyband, Blow-In Card, Gatefold- $2,500

  • Static Ad or Dynamic Ad 

Interested in gaining additional exposure? Click here to learn about all of our digital offerings.

Please note:

  • Static ads should be submitted as .jpg, .gif, or animated .gif files
  • Dynamic ads should be submitted as a .swf file.
  • Static ads will link to the advertiser’s website.
  • Dynamic ads should include a JavaScript ad tag that works within an iframe.  
  • Changes/Corrections: Required disk intervention, resizing, mechanical and production services or strip-ins/corrections to ads may result in charges to the advertiser.

America’s Benefit Specialist Digital Edition Email

When each issue of America’s Benefit Specialist is distributed to members in its digital format, there are additional advertising opportunities to take advantage of!

Email Sponsorship – $1,500 per issue

Text Ad
Specs: 60 words plus heading; URL or Banner Ad

NABIP.org

Align your marketing message with our sought-after online content and reach decision-makers as they seek out information on the latest news, trends, and innovations in the industry. 

You can now advertise on the homepage of NABIP’s website, www.nabip.org. The website has always been a destination for insurance professionals and policy experts to visit for information, but it has also become a destination for consumers.

Sponsored Eblasts

Your HTML email sent directly to members. Contact us for pricing and availability.

ENewsletters

eNewsletter advertising is an easy way to get your message in front of our thousands of opt-in subscribers. Your ad appears alongside content from our editorial team. 

Washington & State Updates

Washington Update (weekly on Fridays) and State Update (biweekly on Wednesdays) are sent to approximately 13,000 health insurance producers.

Podcasts

NABIP’s official podcast, Healthcare Happy Hour, is produced each week and published on iTunesStitcher and NABIP’s website. An estimated 150 engaged members tune in each Friday to receive industry news and updates, with more than 500 subscribers across all platforms! Our new sponsorship program allows your company to become a part of this growing medium with a multi-platform advertising approach.

Retargeting

Retargeting campaigns allow you to deliver your banner or video ads to NABIP’s website visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.

Retargeting is a cookie-based technology that uses a simple Javascript code to target your audience across the web and on social media, allowing us to serve your ads to qualified users that have visited the NABIP website (your choice of what page(s) to run your campaign on. 

You provide your campaign budget and your ads will run until contracted impressions are met. Submitting all 5 ad sizes requested will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Social Media Advertising

Reach thousands of NABIP’s social media followers with the advertising opportunities outlined below.

5,000 Facebook followers*

8,500 Twitter followers*

4,800 LinkedIn followers*

*counts are approximate as of October 11, 2021

Webinar Sponsorships

NABIP has created webinars designed specifically to meet the individual objectives of licensed health insurance agents, brokers, general agents, consultants and benefit professionals. 

eNewsletters

eNewsletter advertising is an easy way to get your message in front of our thousands of opt-in subscribers. Your ad appears alongside content from our editorial team. 

Washington & State Updates

Washington Update (weekly on Fridays) and State Update (biweekly on Wednesdays) are sent to approximately 13,000 health insurance producers.

RATES & SPECS

PlacementSpecsRate (per month)
Vertical Banner
(both newsletters)
120×240 px + URL$2,500

Podcasts

NABIP’s official podcast, Healthcare Happy Hour, is produced each week and published on iTunes, Stitcher and NABIP’s website. An estimated 150 engaged members tune in each Friday to receive industry news and updates, with more than 500 subscribers across all platforms! Our new sponsorship program allows your company to become a part of this growing medium with a multi-platform advertising approach.

Sponsorship with company representative as a guest on the podcast: $1,500
Sponsorship only: $750

Sponsors will receive:

  • Verbal recognition from host at beginning & end of podcast
  • Company name & logo included on online Podcast Archive Page on NABIP.org

Retargeting Campaign

Retargeting campaigns allow you to deliver your banner or video ads to NABIP’s website visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks.

Provide your campaign budget and your ads will run until contracted impressions are met. Submitting all 5 ad sizes requested will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Display/Video Ad Retargeting:

  • 300×250
  • 160×600
  • 300×600
  • 728×90
  • 300×50
  • 320×50

Recommended Ad Formats:

  • .JPG or .PNG (Static Image) 
  • .GIF (Animated – Max. 15 seconds of looping) 

Materials need to be delivered to YGS at least two weeks prior to the campaign starting. (Pixel needs placed on the website two weeks prior to build the list of visitors who will be served the ads.)

Pricing*

Display Ad: $40 CPM

Video: $75 CPM

*Minimum order: 50,000 impressions

Contact your NABIP Account Executives for pricing and advertising information today

Social Media Advertising

Reach thousands of NABIP’s social media followers with the advertising opportunities outlined below.

5,000+ Facebook followers*

8,400+ Twitter followers*

5,300+ LinkedIn followers*

*counts are approximate as of May 16, 2022.

Timeline Posts – $1,500

Includes one Facebook timeline post, one Twitter post and one LinkedIn post.

Ad Submission Details:

Assets for all posts are due on the Monday no less than two weeks prior to the scheduled post date.

PlacementFeed Image Dimensions and GuidelinesFeed Ad Character Limits
Facebook• Recommended size: 1200×900 px
• News Feed image ratio: 4:3
• Recommended formats: JPG and PNG
• Text: 90 characters (longer posts may
be truncated on small screens)
• Call to action with URL
Twitter• Twitter in-stream photo: Minimum- 600×335 px; Maximum- 1024×512
• Maximum file size: 5 MB for photos and 3 MB for animated GIFs.
• Text: fewer than 280
• Call to action with URL
LinkedIn• Size Limit: 5 MB
• Recommended specs:1,200 x 627 pixels
• Image ratio: 3:1 to 2:3
• Recommended formats: JPG, GIF, and PNG
• Text: 100 characters (with spaces) recommended; 140 max
• Call to action with URL

Facebook Ad Campaigns – $2,500

Targeted social media advertising served to NABIP members’ Facebook feeds. Pricing is per month. Contact us for more details!

Requirements:

Sponsored Eblasts – $3,500

Your HTML email sent directly to members. Contact us for availability.

Material Requirements

  • Fully designed, ready-to-send email in an HTML file
    • Email platforms can display your content differently, so it is recommended to use a testing service to confirm HTML validation and deliverability of code
  • Subject line for email (40 characters recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)

HTML Specifications

  • 650 px wide (recommended)
  • Footer to include Company Name, Valid Postal Address and Email Address
  • Mobile responsive
  • Build the HTML file with tables instead of DIV
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded

Deadlines & Proofing

  • Materials are due on Monday, two weeks before the scheduled distribution date.
  • Materials that do not meet stated advertising specifications will be rejected.
  • All content is subject to review and approval by NABIP.
  • Necessary alterations are the responsibility and at the expense of the advertiser.
  • A proof from the email system will be sent to the advertiser for approval.
  • Any delay in the submission of materials or approvals by the advertiser may impact the distribution date.

Best Practices

  • Avoid a single image as the eblast
  • Stick with web safe fonts for the best compatibility. Hosted fonts do not work in all email clients.
  • Font styles should be included in-line on table cells. If symbols are not showing up correctly, use the HTML Entity of that character. (i.e., © needs to be inputted as ©)
  • Ways to avoid spam triggers:
    • Avoid words like “free”, “last chance”, and “offer” in your subject line
    • Do not use excessive characters like $ or %.
    • Using all caps in your subject line
    • Avoid displaying URLs that link to different web addresses i.e. www.mywebsite.com/home linking to www.mywebsite.com/best-offers.

NABIP.org

Align your marketing message with our sought-after online content and reach decision-makers as they seek out information on the latest news, trends, and innovations in the industry. 

You can now advertise on the homepage of NABIP’s website,www.nabip.org. The website has always been a destination for insurance professionals and policy experts to visit for information, but it has also become a destination for consumers.

70,000 unique visitors per month!

The “Find an Agent” feature of the website, where consumers can quickly find information on agents and brokers in their area, has been mentioned on “The Today Show,” in The Washington PostWomen’s Day, Kiplinger’s, Money Magazine and The Wall Street Journal, on Yahoo Finance, and in Suze Orman’s latest book.

Consumers are visiting the site in record numbers, and your vertical banner ad can appear just below the “Find an Agent” button. There are also top and bottom banner ads that guarantee you high visibility.

Rates & Specs

PlacementSpecsRate (per month)
Side Rectangle and Bottom Banner300×250 px 
728×90 px
URL
$1,500+ per month

Custom Webinar Sponsorships – $5,000

Have an educational presentation you’d like NABIP to promote to their brokers? This opportunity allows your presenter(s) develop and/or deliver content (with assistance and input from NABIP) directly to webinar attendees.

Sponsor Receives:

  • Logo recognition at the beginning and end of the webinar
  • Logo recognition in the announcement email
  • One time use of registrant email list for post-event HTML email
    • Specs for HTML email
    • Provide materials 2 weeks before your send date
    • HTML email to be sent to webinar registrants

Webinar Branding Sponsorships – $2,500

NABIP has created webinars designed specifically to meet the individual objectives of licensed health insurance agents, brokers, general agents, consultants and benefit professionals. 

Sponsor Receives:

  • Logo recognition at the beginning and end of the webinar
  • Logo recognition in the announcement email
  • One time use of registrant email list for post-event HTML email
    • Specs for HTML email
    • Provide materials 2 weeks before your send date
    • HTML email to be sent to webinar registrants

NABIPvision Custom Content Sponsorship

Have your custom video content displayed on NABIP’s video member resource and promoted to NABIP members through the channels below!

  • Video on NABIPvision indefinitely
  • One dedicated eblast from NABIP in promotion of the content
  • Content promoted in NABIP eNewsletters for one month (Newswire, Washington Update, & State Updates)
  • Social media promotions on Facebook, LinkedIn, & Twitter
  • Text ad in the one America’s Benefit Specialist digital edition email

Pricing: $5,000

Brokers Directory

The Brokers Directory connects NABIP members to products and services provided by our industry supporters throughout the year. This resource allows your company to provide a directory-style listing for one year and offers three levels of listing types and varied exposure.

File SpecificationsBasic Listing
$1,500
Form
Enhanced Listing
$2,500/Year
Form
Premium Listing
$3,500/Year
Form
Company NameText appears on both the condensed and expanded listing views.xxx
Company Logo600 x 600 AND 1024 x 768 px JPG, GIF or PNG
(max. file size: 2 MB) Appears on both the condensed and expanded listing views.
xxx
Company URLInclude https://
xxx
Company Phone Number(###) ###-####xxx
Company Email Addressemail@email.comxxx
Company Physical Addressstreet, city, state, zip & countryxxx
Short Description250-characters Appears on the condensed listing view.250 characters250 characters250 characters
Long Description400-1,500 characters Appears on the expanded listing view.400 characters1,500 characters1,500 characters
Category Selections3-5 selections Appears on both the condensed and expanded listing views. Drives the ‘sort by category’ filter view results.355
Company Representative Contact InfoSee format specifications listed above (same as
company information) Appears on the expanded listing view.
12
Custom Banner Graphic1920 x 390 px JPG, GIF or PNG
(no animation)(max. file size: 2MB)
Appears behind text (company
name, categories, company phone, company
address and company website). Recommended color or pattern without text as words may become distorted. Appears on the expanded listing view.
xx
Social Media LinksFacebook, LinkedIn & Twitter. Appear as clickable icons on the expanded listing view.x
PDF Document DownloadPDF (no page count restriction) and a few words
words to link to the download. This field is optimized at 3-8 words, but will support up to 250-characters. Appears on the expanded listing view.
x
Featured Listing PlacementAppears at the top of the Benefits Briefcase homepage.x

Basic Listing

Enhanced Listing

Premium Listing

Digital Ad Deadlines

2023 Digital ad deadlines

Month ad is
running in
Art deadline
January12/15
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

2023 Annual Convention

June 24 – 27, 2023 | Hyatt Regency New Orleans


NABIP’s Annual Convention is the leading event for health insurance agents.

This event brings together nearly 800 professionals from all over the country to take part in educational sessions and collaboration, networking and exposure to over 70 exhibitors with cutting edge products and services.

EXHIBIT AND SPONSORSHIP OPPORTUNITIES COMING SOON

Capitol Conference 2023
February 26th – March 1st, 2023
Hyatt Regency Capitol Hill | Washington, DC

Sponsorship Opportunities

PREMIER
Sponsor
Partner
Sponsor
SUPPORTING Sponsor
Rate$11,000$6,000$3,000
One complimentary tabletop boothxx
Company description on our conference appxxx
Sponsors listed in pre- and 
post-event coverage in  America’s Benefit Specialist Magazine
xxx
Logo listed on NAHU websitexxx
One complimentary virtual boothxxx
Prominent signage in common areasxxx
Live event complimentary 
registrations
642
Virtual/live stream registrations000
Additional exclusive sponsor recognition (choose one)Monday General Session

Tuesday General Session

Wi-Fi Access for Attendees

Hotel Keycards

Lanyard

Tote Bag
Monday Breakfast

Monday Refreshment Break

Tuesday Breakfast

Breakout Sessions
(9 sessions; topics TBD)

Sponsorship Enhancements

Hotel Room Drop – $3,000 (inside room) / $2,000 (outside room)

Have your flier, brochure or promotional item delivered directly to all attendees staying in up to 350 rooms in the NABIP room block in Washington D.C. Production and shipping costs are the responsibility of the sponsor.

Branded Wraps and Clings

Increase your visibility with your logo on various fixtures throughout the venue.

• ELEVATOR DOOR WRAPS: $2,500/each, Two for $4,000 or all four for $7,500

• GLASS PANELS COMING DOWN THE ESCALATORS: $2,000 for single side and $4,000 for double sided

• THE COLUMN AT THE BASE OF THE ESCALATOR NEAR THE BALLROOM: $2,500

Conference App Banner Ads – $1,000

Conference App banner ads rotate, and when clicked on, will go directly to your sponsor profile or your website. This is a great way to stand out from the crowd and drive traffic to your company. Ads will be displayed for the duration of the entire conference.
Specs – 480×50 px and 800×66 px

Conference App Push Notification – $1,000 (limited quantity!)

Reach attendees in an instant. By sending out a push notification, attendees with the app will be able to see your real-time message inviting them to come see your table, check out your website or whatever call-to-action or important message you want to share.
Specs – no character count limitation; can include images and links

Conference App Document Upload to Profile – $500

Share your latest flyer or ad in a PDF attached to your company profile listed under sponsors on the app.

Past Sponsors

MMQ Search & Save

PERKY

PrestigePEO

Senior Market Specialists

Contact your NABIP account
executive for more information

Justin Wolfe

National Account Executive
717.430.2238
justin.wolfe@theYGSgroup.com

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the National Association of Benefits & Insurance Professionals (NABIP) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. 

Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. 

In the event of contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium print placements and all digital placements are noncancelable. Prices are net of agency commission.

The Service Provider will provide a final sales report prior to the close of each publication issue and the Customer reserves the right to refuse, in its sole discretion, the advertising due, among other things, to objectionable content, legal concerns, or credit issues.

For print and digital media contracts with multiple insertions, The YGS Group will collect the artwork/ad for the first month. Ads contracted for each additional month for that same product will be considered a pick-up unless the advertiser or agency alerts The YGS Group that they would like to run different ad. Digital ads are due the 15th of the month prior to running.

All requested available metrics for contracted digital ad runs will be provided a maximum of once per month at the conclusion of the run unless otherwise explicitly outlined by product in this agreement. Metrics will be sent in the format that NABIP provides to the YGS Group.

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

Submit artwork to sendmyad@theygsgroup.com

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701