NYSSCPA represents
22,000
members in the CPA profession.
About NYSSCPA
The New York State Society of Certified Public Accountants (NYSSCPA) is the third largest state accounting organization in the nation representing approximately 22,000 members. Since its inception in 1897, NYSSCPA has been regarded by members as the most trusted resource for content and information related to the profession. Members are the leaders in their field and have chosen membership in the Society to practice and perfect their skills, while contributing to the society and the CPA profession.
Member Profile
The New York State Society of CPAs is comprised of the top business advisors in the financial capital of the world.
NYSSCPA members practice in a variety of areas including public, industry, non-profit, government & education, consulting, financial planning, valuation and forensic accounting. CPAs have varying needs within the profession and look to advertisers as resources providing the products, services, and solutions they need for their business. These members are the leaders in their field and have chosen membership in the Society to practice and perfect their skills, while contributing to the Society and the CPA profession.
NYSSCPA Members work in a variety of sections/divisions:
Taxation of Financial Instruments and Transactions
Taxation of Individuals
Taxation of Mergers, Acquisitions, Dispositions, and Other Business Transactions
Trust and Estate Administration
NYSSCPA Members work in a variety of sectors:
Corporate Partner Packages
If your organization is looking to align your products and services with the mission of the Society, look no further than our new corporate partner packages! With premium exposure opportunities in the NYSSCPA print/digital member resources and in-person events, there is no better way to grow your business and have access to one of the largest networks of business professionals.
The New York State Society of CPAs is regarded by its 22,000 members as the most trusted resource for content and information related to the CPA profession. Organizations being considered for partnership must be able to provide value to CPAs throughout New York State. These partner packages will allow your organization to align your brand with the Society in a meaningful way.
Gold
Silver
Thought Leadership
COST
$44,000
$30,000
$14,200
Online Resources to the NYSSCPA membership
4
2
1
Thought Leadership page size
2 Full Pages in 2 Issues
1 Full Page in 1 Issue
2 Full Pages
Partner Profile in The CPA Journal
Full Page in 1 Issue
Half Page in 1 Issue
Logo Exposure as Corporate partner
Ads in Trusted Professional
2 Full Page Ads
2 Half Page Ads
NA
Banner ads in Headlines or Tax Stringer
4
4
NA
Thought Leadership Social Media/App Posts
Opportunity to provide 3
NA
NA
Conduct Focus Groups
Opportunity to conduct 2
NA
NA
HTML Emails
6
4
NA
Conference Participation
6 NYSSCPA events per year
4 NYSSCPA events per year
2 NYSSCPA events per year
Recognition
Year-Round
NA
Year-Round
Logo
Provided
Provided
Provided
Activation Fund
$10,000
$5,000
NA
Value
$58,000
$36,000
$16,000
The CPA Journal
Frequency: Bimonthly – 6 issues a year
The NYSSCPA’s flagship publication, The CPA Journal, “The Voice of the Profession”, provides analysis, insight, and debate on current developments and key issues in the profession relevant to CPAs in public practice, industry, government, and education. The CPA Journal has earned its reputation as an objective, balanced source of information on issues of interest to all CPAs, including accounting, auditing, taxation, finance, management, ethics, estate planning and technology.
The CPA Journal is more than just a resource for NYSSCPA members: It reaches nearly every state in the US with International readership.
Advertise within The CPA Journal to connect with decision-makers:
60% of members are VP/Senior level management or higher.
The CPA Journal has more than 30,000 readers and the highest percentage of CPA-advisory firm partners and senior corporate financial executives. (Not including the AICPA)
Editorial Calendar
Issue
Editorial Highlights
Ad Close
Art Due
Jan/Feb 2023
Tax & Accounting Outlook • IRS initiatives and priorities—criminal investigation, bankruptcy, and offers in compromise • Critical new issues in tax preparation and planning – filing season issues • Data analytics, audit quality, and audit failure • Updates from SEC, PCAOB, ASB, IIASB, FASB, IASB, and others
Jan. 17, 2023
Jan. 24, 2023
March/April 2023
Ethics, Not-for-Profit Organizations and Government Financial Reporting • How to mitigate risks and identify high-risk areas. • Virtual currencies, tax liability, anti-money laundering and penalties, updates on IRS offshore regulations and assessments, FATCA issues • Exempt organizations • Government accounting and reporting
Mar. 14, 2023
Mar. 21, 2023
May/June 2023
Technology • Cybersecurity • Big data and artificial intelligence—where are we? • Fallout from high-profile data breaches • Transformational issues—virtual auditing, outsourced auditing practices
May. 15, 2023
May. 22, 2023
July/Aug 2023
Sustainability & Education • Focus on integrated reporting and the six capitals • Trends in reporting by public companies – EU Non-financial reporting directive • Back to school issue focusing on education issues • Changing the accounting curriculum to keep it relevant • Bringing practitioners into the classroom, bringing academic research into practice • Diversity & inclusion in schools and the pipeline
July 11, 2023
July 18, 2023
Sept/Oct 2023
Tax Update & Annual NYSSCPA Tax Software Survey • Survey examines new features and tools as well as member satisfaction with existing products • Covers new products, new apps, and planning tools
Sept. 12, 2023
Sept. 19, 2023
Nov/Dec 2023
Practice Management & 8th Annual Practice Management Survey • Includes unique to The CPA Journal content from the Rosenberg practice management survey • Merger and acquisition trends, new business opportunities • Retirement and transition issues; telecommuting, soft skills, managing young professionals • Best practices in management; recruitment and retention of staff; dealing with staff shortages
*NOTE: Trim size of publication is 8″ x 10.875″. For bleed, extend artwork 1/8″ beyond all four edges, to arrive at Bleed Size above. Keep all text elements at least 3/8″ inside all edges.
Thought Leadership
More than 22,000 CPAs rely on The CPA Journal to serve as “the voice of their profession”. It is their most trusted professional resource and delivers pertinent news and information in the areas of accounting, tax, audit, practice management, and more.
Now you can share your organization’s thought leadership by providing sponsored content that will appear among the featured articles! The CPA Journal’s sponsored content opportunities provide alignment with the association and a platform for subject matter experts from the sponsoring organization.
A La Carte:
1 Full Page: $5,800
2 Page Spread: $9,000
Integrated Packages:
Option 1: $9,000 Integrated Package – VALUE $12,670
1 Full Page Thought Leadership
1 Full Page 4-Color Ad
1 Month of Digital Thought Leadership on The CPAJournal.com
Option 2: $13,000 Integrated Package – VALUE $15,870
2 Page Spread Thought Leadership
1 Full Page 4-Color Ad
1 Month of Digital Thought Leadership on The CPAJournal.com
SPECS
NYSSCPA retains the right to edit and approve content before posting. Advertiser agrees that content should focus on information, findings, analysis or case study in an objective way that both benefits and informs the audience. The content presented should not solely focus on the direct promotion of a company, product or service. Content should have a general benefit to CPAs and related professionals.
One sponsored content piece per issue of The CPA Journal
Images may be included. Images should be 300 dpi
Full page articles should be about 800 words, Spreads about 1700 words.
Article must be submitted in final (.PDF) format and also include:
Company Name
Company Logo
25-50 word company bio
Piece must be marked advertorial at top of content page
Advertorials
Leave a lasting impression and promote your product or service with a spread advertorial in The CPA Journal. Explain the features and benefits of your products and services in a customized way.
Price: $8,655
Spread Advertorial Specs
Headline – 6 words max
Sub-headline – 15 words max
Body – 375 words max
Logo – (jpeg or tif, 300 dpi)
Company Information
Address, Phone, Fax
Email, Website
Ad Unit – Full Page Ad with Bleed: 8.25″ x 11.125″
PDF only
Classified Ads
The CPA Journal reaches more than 26,000 CPAs, practitioners, educators, regulators, students, and other financial professionals.
The CPA Journal accepts line classified advertising and display advertising. The categories available for classified advertising placement include: Financial Accounting & Audit Services, Legal Services, Peer Review Services, Positions Available, Practice for Sale, Professional Opportunities, Situations Wanted, Space for Rent/Real Estate, Tax Consultancy.
CLASSIFIED DISPLAY AD RATES AND SPECS
Placement
Size
1x
3x
6x
1/4 Page
3.25″ x 4.25″
$700
$650
$575
1/8 Page
3.25″ x 2″
$575
$525
$450
1/16 Page
1.5″ x 2″
$500
$450
$400
Text Line
Max. 30 words
$250
$250
$250
Line Classified: Line classified ads are set solid with the lead phrase set in bold. No other type variations, illustrations, or borders are permitted.
Production: Line classified ads are set by the publisher. Submit only the text you want to appear in the publication. A proof will not be supplied.
Counting for line classifieds: Two initials are considered a word. Each abbreviation is considered one word, symbols count as one word. Figures consisting of dollar signs and five numerals or less are considered one word. Telephone numbers with area codes are considered one word. Web and email addresses are considered three words.
Reach the next generation of CPA’s with The NYSSCPA’s Career Resource Guide. This annual publication will showcase your company to college graduates looking to start their careers. With a circulation of 4,000+, highlight your brand with exclusive opportunities to attract perspective employees ready to enter the workforce. Our Career Resource Guide will also be used share information on MSF scholarships, requirements for CPA license and much more.
Full Page Ad Bleed: 5.75″ x 8.75″ Trim: 5.25″ x 8.25″ Completed Content Form
Enhanced Listing
Logo – .eps file Company Information Firm Address Firm Contact Title Contact Email Phone Firm Website
The Trusted Professional
The Trusted Professional reaches approximately 14,000+ NYSSCPA members bi-monthly with in-depth coverage of NYSSCPA news, services and events.
This newly digitized newspaper keeps readers aware of legislative, regulatory and administrative developments, particularly as they concern tax and audit policies and accounting practices of New York State. Available in both a PDF and digital edition format, it also provides information on regulatory and ethical standards of the profession and helps keep readers informed of key issues and changes that affect New York CPAs. Also featured are sections devoted to the educational, recreational and professional activities of each of the Society’s 15 chapters. Promoted through NYSSCPA’s App, e-newsletters and social media, The Trusted Professional digital edition allows advertisers to reach New York CPAs alongside content that is necessary for their practice.
Double your exposure by being featured in both the PDF and among the article pages of the digital version*.
Editorial Calendar
Issue
Ad Close
Art Due
Jan/Feb 2023
Jan. 10, 2023
Jan. 10, 2023
March/April 2023
Feb. 17, 2023
Feb. 21, 2023
May/June 2023
April 7, 2023
April 11, 2023
July/Aug 2023
June 2, 2023
June 6, 2023
Sept/Oct 2023
Aug. 4, 2023
Aug. 8, 2023
Nov/Dec 2023
Oct. 6, 2023
Oct. 10, 2023
RATES
Placement
1x
3x
6x
Full Page with Full page between articles in the digital version
$1,760
$1,585
$1,425
1/2 Page with Top Leaderboard Banner in the digital version
$1,496
$1,342
$1,205
1/3 Page with Middle Rectangle Banner in the digital version
$1,265
$1,140
$1,023
1/4 Page with Footer Banner in the digital version
$1,073
$963
$870
1/8 Page with Footer Banner in the digital version
$905
$808
$688
*Both versions are included in your purchase. Rates are net
The New York State Society of CPAs website, NYSSCPA.org has everything the member needs in one place including industry updates, news, member resources, committee meetings, CPE events, and more.
DISPLAY AD RATES & SPECS
Placement
Size
3 Months (Total)
6 Months (Total)
12 Months (Total)
Homepage
728 x 90
$3,300
$6,000
$10,800
Homepage
300 x 600
$3,600
$6,600
$12,000
Homepage
550 x 90
$3,300
$6,000
$10,800
Homepage
300 x 250
$3,000
$5,400
$9,600
Internal pages
160 x 600
$2,700
$4,800
$8,400
Internal pages
300 x 250
$2,700
$4,800
$8,400
Maximum file size: 350K
Format: JPEG, GIF, Animated GIFs accepted.
Looping Animation: Animated GIFs must be Web-ready and 10 seconds. Flash not accepted.
Deadline: Advertising contracts and materials are due by the 15th of the previous month for ads to go live by the first of the month.
The CPAJournal.com, houses the most widely read articles published in The CPA Journal, as well as breaking news and developments in the industry and the award-winning video series, The Voices of the Profession. Updated three times a week, the website reaches 160,000 visitors with over 400,000 page views monthly, nationally, internationally and in NY. A strong presence on the website will align your company’s brand and message alongside content NYSSCPA members trust and value.
Highly visible banner placement for advertisers
400,000 page views on average per month
160,000 unique visitors on average per month
DISPLAY AD RATES & SPECS
Placement
Size
3 Months (TOTAL)
6 Months (TOTAL)
12 Months (TOTAL)
Top Leaderboard Run of Site
728 x 90px
$4,180
$6,760
$11,320
Bottom Leaderboard Run of Site
728 x 90px
$3,000
$5,400
$9,600
Skyscraper Article Pages
300 x 600px
$2,700
$5,100
$9,000
Rectangle Article Pages
300 x 250px
$2,400
$4,200
$7,200
Maximum file size: 350 kilobytes
Format: JPEG, GIF, Animated GIFs accepted.
Looping Animation: Animated GIFs must be Web-ready and 10 seconds. Flash not accepted.
Deadline: Advertising contracts and materials are due by the 15th of the previous month for ads to go live by the first of the month.
Text in between article categories on homepage/issue pages
Placement
Size
3 Months (TOTAL)
6 Months (TOTAL)
12 Months (TOTAL)
Sponsored Content
Limited to 3 per month
Advertiser submits an image and text to be included for one month. Image size: 400 pixels wide x 181 pixels high JPEG or GIF (Can be your logo or another image). URL: Client must also submit a url address for the items to link to. Headline: 12-15 words
$3,300
$6,000
$11,320
NYSSCPA retains the right to edit and approve content before posting. Advertiser agrees that content should focus on information, findings, analysis or case study in an objective way that both benefits and informs the audience. The content presented should not solely focus on the direct promotion of a company, product or service. Content should have a general benefit to CPAs and related professionals.
Rates are net.
Headlines
13,300+
AVG. Sends
26%
Avg open Rate
NYSSCPA’s weekly Headlines delivers to members the latest accounting, finance and government news—assembled specifically for today’s certified public accountant. Reach New York CPA’s via email through ad space in their weekly digital resource.
Two ad sizes available in each issue of the Headlines email.
DISPLAY AD RATES & SPECS
Placement
SiZE
4 Weeks
8 Weeks
More than 8 Weeks
Top Banner Banner at the top of the page 2 positions available per week
728 x 90px
$650
$600
$650
E-Newsletter Banner Banner within the E-newsletter 2 positions available per week
660 x 140px
$550
$525
$500
Maximum file size: 350 kilobytes
Format: JPEG, GIF, Animated GIFs accepted.
Looping Animation: Animated GIFs must be Web-ready and 10 seconds. Flash not accepted.
Reach more than 13,000 CPAs and financial professionals with your whitepapers, webinars, and more! NYSSCPA’s sponsored content opportunities in the Headlines e-newsletter places content message alongside articles and information from the Society.
Placement
Size
1 Week
4 Weeks
8 Weeks
More than 8 Weeks
Sponsored Content
Limited to 1 per issue
Advertiser submits an image and text to be included for one week. Image size: 300 pixels wide x 100 pixels high JPEG or GIF (Can be your logo or another image). URL: Client must also submit a url address for the items to link to. Headline: 12-15 words
$880
$820
$770
$740
NYSSCPA retains the right to edit and approve content before posting. Advertiser agrees that content should focus on information, findings, analysis or case study in an objective way that both benefits and informs the audience. The content presented should not solely focus on the direct promotion of a company, product or service. Content should have a general benefit to CPAs and related professionals.
Rates are net.
Deadline: Advertising contracts and materials are due by the 15th of the previous month for ads to go live by the first of the month.
TaxStringer, NYSSCPA’s monthly tax e-newsletter, delivers articles and commentaries covering various aspects of taxation that are of interest to NYSSCPA members. Highlights include individual and corporate tax analysis, tax news, tax cases, upcoming tax committee meetings and continuing professional education. Banner space within this targeted e-newsletter will position your message alongside tax content NYSSCPA members are reading each month.
Two ad sizes available in each issue of the the TaxStringer.
DISPLAY AD RATES & SPECS
Placement
SiZE
3 Months (total)
6 Months (total)
12 Months (total)
Top Banner Banner at the top of the page 2 positions available per month
728 x 90px
$2,400
$4,080
$7,080
E-Newsletter Banner Banner within the E-newsletter 2 positions available per month
660 x 140px
$2,400
$4,080
$7,080
Maximum file size: 350 kilobytes
Format: JPEG, GIF, Animated GIFs accepted.
Looping Animation: Animated GIFs must be Web-ready and 10 seconds. Flash not accepted.
Reach more than 10,000 CPAs and financial professionals with your whitepapers, webinars, and more! NYSSCPA’s sponsored content opportunities in TaxStringer places content message alongside articles and information from the Society.
Placement
Size
3 MONTHS (TOTAL)
6 MONTHS (TOTAL)
12 MONTHS (TOTAL)
Sponsored Content
Limited to 1 per e-newsletter
Advertiser submits an image and text to be included for one week. Image size: 300 pixels x 100 pixels JPEG or GIF (Can be your logo or another image). URL: Client must also submit a url address for the items to link to. Text:60 words Headline
$2,850
$5,280
$8,640
NYSSCPA retains the right to edit and approve content before posting. Advertiser agrees that content should focus on information, findings, analysis or case study in an objective way that both benefits and informs the audience. The content presented should not solely focus on the direct promotion of a company, product or service. Content should have a general benefit to CPAs and related professionals.
Rates are net.
Deadline: Advertising contracts and materials are due by the 15th of the previous month for ads to go live by the first of the month.
The CPA Journal Print and Digital Packages
The CPA Journal is part of the NYSSCPA.org’s main website and one of the top most visited pages. The site allows members to read articles digitally and to access other relevant content in the industry.
Advertisers can enjoy…
Highly visible banner placement for advertisers
400,000 pageviews on average per month
160,000 unique visitors on average per month
Packages
Media Package 1: $19,500
Value of Package: $23,610 Total Savings: $4,110
CPAJ Full page 4-color ad in 3 issues
CPAJ.com 3 months sponsored content
CPAJ.com 3 months banner ad (728×90 banner ad based on availability)
Media Package 2: $16,500
Value of Package: $19,380 Total Savings: $2,880
CPAJ 1/2 page 4-color ad in 3 issues
CPAJ.com 3 months sponsored content
CPAJ.com 3 months banner ad (300×600 banner ad based on availability)
Media Package 3: $13,500
Value of Package: $15,360 Total Savings: $1,860
CPAJ 1/4 page 4-color ad in 3 issues
CPAJ.com 3 months sponsored content
CPAJ.com 3 months banner ad (300X250 banner ad based on availability)
When emailing us your materials, please include the client acronym in your subject line.
All advertisers are subject to review and publisher’s advertising policies.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
FAE Sponsorships
FAE CONFERENCE SPONSORSHIP OPPORTUNITIES
The New York State Society of CPAs, through its Foundation for Accounting Education (FAE), offers more than 30 targeted annual conferences. Each one is an outstanding opportunity to connect face-to-face with key decision-makers and increase your visibility with leading New York accounting and financial professionals.
Our conference audience represents a broad cross section of influential CPAs, financial, and other accounting professionals including those in public accounting, industry, government and education.
Click here to view the upcoming FAE events available for sponsorship.
FAE Event Topics Include:
Nonprofit
Estate Planning
Alternative Investments
Healthcare
Real Estate
Taxation
Financial Planning
Employee Benefits
Diversity, Equity and Inclusion
Sponsorship Opportunities
All sponsors receive:
List of organizations/firms represented
Sponsor acknowledgment by Conference Chair during the conference for in-person and webcast attendees
Sponsor acknowledgment with logo on the conference website
Sponsor acknowledgment with logo on live webcast viewer screen during slide pre-roll, break, and end-roll
Logo (no URL) included on the Media Player Page
Title
GOLD
SILVER
BRONZE
SUpporter
Price
$37,000
$20,000
$12,000
$4,000
$1,500
# of Events
All
15
10
3
1
6-foot exhibit table space in the Registration Area
Prime Location
Prime Location
Preferred Location
X
X
Complimentary conference registrations for your organization, including breakfast and lunch for sponsor reps
2
2
2
1
1
Direct Email to attendees post-event – sponsor provides the content/email and NYSSCPA will distribute
X
X
Opportunity to provide an item/brochure to be placed on the attendee tables/chairs
X
X
Virtual event lead generation
Choice of 1: Contact Us Book Meeting Request Demo Start Free Trial
A high-resolution PDF/X-1a file is required for all ads.
Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
All fonts used must be embedded in the PDF file.
Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
Flatten all layers and set transparency to highest setting.
Ads must be suitable to print as-is. Association is not responsible for any errors in content.
PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
FOR PRINT SUBMISSION
For instructions on how to upload your A high-resolution PDF/X-1a file, click here.
The YGS Group 3650 West Market Street York, PA 17404 Tel: 717.505.9701
Media Terms & Conditions
All advertisements are subject to the approval of the Publisher.
Advertiser indemnifies The YGS Group and the New York State Society of CPAs (NYSSCPA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.
Lead Generation with Lead Marvels
Pay-for-Preformance Content Marketing & Lead Generation Solutions
Tap into the power of Lead Marvels and reach our active and engaged audience of more than 400 transit agencies and over 20,000 public transit industry decision-makers to become a source of new business development leads!
Standard vs Premium Leads:
Standard Lead: First Name, Last Name. Email, Phone, Company Name
Premium Lead: Standard Lead info + Industry Professional Filter
On the required form field “what best describes you” and only those selections will be “qualified” as a premium lead and applied towards the lead goal. If someone only buys premium leads, and either selects “other” or non-industry related fields they will be considered “unqualified” and not apply towards the lead goal.
The content must have thought leadership or educational value to the audience. Examples of types of content that could be submitted are listed below. Other content types are subject to approval.
