About NYSSCPA

The New York State Society of Certified Public Accountants (NYSSCPA) is the third largest state accounting organization in the nation representing approximately 22,000 members. Since its inception in 1897, NYSSCPA has been regarded by members as the most trusted resource for content and information related to the profession. Members are the leaders in their field and have chosen membership in the Society to practice and perfect their skills, while contributing to the society and the CPA profession.

Member Profile

The New York State Society of CPAs is comprised of the top business advisors in the financial capital of the world.

NYSSCPA members practice in a variety of areas including public, industry, non-profit, government & education, consulting, financial planning, valuation and forensic accounting. CPAs have varying needs within the profession and look to advertisers as resources providing the products, services, and solutions they need for their business. These members are the leaders in their field and have chosen membership in the Society to practice and perfect their skills, while contributing to the Society and the CPA profession.

NYSSCPA Members work in a variety of sectors:

27% Public Firm Owner/Partner/Principal
20% Public Firm Accounting Staff
20% Industry Executive

13% Sole Proprietors
5% Nonprofit Executive/Employee
3% Government Employee

NYSSCPA Members work in a variety of sections/divisions:

Accounting and Auditing Division

  • Accounting and Review Services
  • Accounting and Auditing Oversight
  • Auditing Standards
  • Employee Benefits
  • Financial Accounting Standards
  • International Accounting and Auditing
  • Quality Control & Peer Review
  • SEC
  • Sustainability Accounting and Reporting
  • Technology Assurance

Industry Division

  • Banking
  • Cannabis Industry
  • Chief Financial Officers
  • Construction Contractors
  • Digital Assets
  • Entertainment, Arts and Sports
  • Family Office
  • Insurance Industry
  • Internal Audit
  • Investment Management
  • Private Equity and Venture Capital
  • Real Estate
  • Stock Brokerage

Consulting Services Division

  • Anti-Money Laundering & Counter Terrorist Financing
  • Business Valuation and Litigation Services
  • Cybersecurity
  • Financial Restructuring & Performance Improvement

Human Capital Division

  • CPA Careers
  • CPA Portability
  • Diversity, Equity and Inclusion
  • NextGen

Public Sector Division

  • Future of Accounting Education
  • Government Accounting and Auditing
  • Health Care
  • Not-for-Profit Organizations
  • Public Schools

Operations Division

  • Audit
  • Finance
  • Legislative Task Force
  • Nominating Committee
  • Professional Ethics
  • Professional Liability Insurance

Tax Division

  • C Corporations
  • Closely Held and S Corporations
  • Estate Planning
  • International Taxation
  • New York, Multistate & Local Taxation
  • Partnerships and LLCs
  • Personal Financial Planning
  • Relations with Internal Revenue Service
  • Tax Division Oversight
  • Taxation of Financial Instruments and Transactions
  • Taxation of Individuals
  • Taxation of Mergers, Acquisitions, Dispositions, and Other Business Transactions
  • Trust and Estate Administration

Practice Management Division

  • Large & Medium Sized Firms
    Practice Management
  • Small Firms Practice Management

Corporate Partner Packages

If your organization is looking to align your products and services with the mission of the Society, look no further than our new corporate partner packages! With premium exposure opportunities in the NYSSCPA print/digital member resources and in-person events, there is no better way to grow your business and have access to one of the largest networks of business professionals.

The New York State Society of CPAs is regarded by its 22,000 members as the most trusted resource for content and information related to the CPA profession. Organizations being considered for partnership must be able to provide value to CPAs throughout New York State. These partner packages will allow your organization to align your brand with the Society in a meaningful way.

GOLD – $44,000

  • Opportunity to provide 4 online resources to the NYSSCPA membership
  • 2 page Thought Leadership in 2 issues of The CPA Journal
  • Full Page Partner Profile in 1 issue of The CPA Journal
  • 2 Full page ads in Trusted Professional
  • 4 banner ads in Headlines or Tax Stringer 
  • Opportunity to Provide 3 Thought Leadership Social Media/App Posts
  • Opportunity to Conduct 2 Focus Groups Per Year 
  • 6 HTML Emails
  • Conference participation in 6 NYSSCPA events per year
  • Year-Round recognition as a Gold Partner
  • Logo Provided to the partner at the Gold level
  • $10,000 Activation Fund

Value: $58,000

THOUGHT LEADER – $14,200

  • Opportunity to provide 1 online resources to the NYSSCPA membership
  • 2 full page Thought Leadership pieces in the The CPA Journal
  • Logo Exposure as a corporate partner in the CPA Journal
  • Participation in 2 NYSSCPA Events per year
  • Year-Round recognition as a Thought Leader Partner
  • Logo Provided to the partner at the Thought Leader level

Value: $16,000

SILVER – $22,000

  • Opportunity to provide 2 online resources to the NYSSCPA membership
  • 1 page Thought Leadership in 1 issue of The CPA Journal
  • Half Page Partner Profile in 1 issue of The CPA Journal
  • 2 Half page ads in Trusted Professional
  • 4 banner ads in Headlines or Tax Stringer   
  • 4 HTML Emails
  • Conference participation in 4 NYSSCPA events per year
  • Logo Provided to the partner at the Silver level
  • $5,000 Activation Fund

Value: $26,000

The CPA Journal

Frequency: Bimonthly – 6 issues a year

The NYSSCPA’s flagship publication, The CPA Journal, “The Voice of the Profession”, provides analysis, insight, and debate on current developments and key issues in the profession relevant to CPAs in public practice, industry, government, and education. The CPA Journal has earned its reputation as an objective, balanced source of information on issues of interest to all CPAs, including accounting, auditing, taxation, finance, management, ethics, estate planning and technology.

The CPA Journal is more than just a resource for NYSSCPA members: It reaches nearly every state in the US with International readership.

Advertise within The CPA Journal to connect with decision-makers:

  • 60% of members are VP/Senior level management or higher.
  • The CPA Journal has more than 30,000 readers and the highest percentage of CPA-advisory firm partners and senior corporate financial executives. (Not including the AICPA)

Editorial Calendar

IssueEditorial HighlightsAd CloseArt Due
Jan/Feb 2023Tax & Accounting Outlook
• IRS initiatives and priorities—criminal investigation, bankruptcy, and offers in compromise
• Critical new issues in tax preparation and planning  – filing season issues
• Data analytics, audit quality, and audit failure
• Updates from SEC, PCAOB, ASB, IIASB, FASB, IASB,  and others
Jan. 17, 2023Jan. 24, 2023
March/April 2023Ethics, Not-for-Profit Organizations and Government Financial Reporting
• How to mitigate risks and identify high-risk areas.
• Virtual currencies, tax liability, anti-money laundering and penalties, updates on IRS offshore regulations and assessments, FATCA issues
• Exempt organizations
• Government accounting and reporting
Mar. 14, 2023Mar. 21, 2023
May/June 2023Technology
• Cybersecurity
• Big data and artificial intelligence—where are we? 
• Fallout from high-profile data breaches
• Transformational issues—virtual auditing, outsourced auditing practices
May. 15, 2023May. 22, 2023
July/Aug 2023Sustainability & Education
• Focus on integrated reporting and the six capitals
• Trends in reporting by public companies – EU Non-financial reporting directive
• Back to school issue focusing on education issues
• Changing the accounting curriculum to keep it relevant
• Bringing practitioners into the classroom, bringing academic research into practice
• Diversity & inclusion in schools and the pipeline 
July 11, 2023July 18, 2023
Sept/Oct 2023Tax Update & Annual NYSSCPA Tax Software Survey
• Survey examines new features and tools as well as member satisfaction with existing products
• Covers new products, new apps, and planning tools
Sept. 12, 2023Sept. 19, 2023
Nov/Dec 2023Practice Management & 8th Annual Practice Management Survey
• Includes unique to The CPA Journal content from the Rosenberg practice management survey
• Merger and acquisition trends, new business opportunities
• Retirement and transition issues; telecommuting, soft skills, managing young professionals
• Best practices in management; recruitment and retention of staff; dealing with staff shortages
Nov. 9, 2023Nov. 16, 2023

The CPA Journal Rates

COLOR1x3x6x
Cover 4*$6,796
Cover 2*$6,395
Cover 1*$6,395
Cover 3*$6,195
Full Page$5,770$5,515$5,265
1/2 Page$4,360$4,285$4,050
1/3 Page$3,345$3,140$3,040
1/4 Page$3,020$2,835$2,735
1/6 Page$2,795$2,635$2,630
Thought Leadership/Advertorials

*Other guaranteed positions additional 10% 
*All premiums are four color and are non-cancelable
Rates are net

The CPA Journal Specs

PlacementSize
Full Page (Bleed)*Bleed: 8.25″ x 11.125″
Trim: 8″ x 10.875″
SpreadBleed: 16.25″ x 11.125″
Trim: 16″ x 10.875″
1/2 Page Island4.75″ x 7″
1/2 Page Horizontal7″ x 4.75″
1/3 Page Vertical2.25″ x 10″
1/3 Page Square4.5″ x 4.75″
1/4 Page3.5″ x 4.75″
1/6 Page 2.25″ x 4.75″
Thought Leadership/AdvertorialsView Specs

*NOTE: Trim size of publication is 8″ x 10.875″. For bleed, extend artwork 1/8″ beyond all four edges, to arrive at Bleed Size above. Keep all text elements at least 3/8″ inside all edges.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8″ away from trim. Spread ads must have at least 3/8″ total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8″ bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NYSSCPA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Thought Leadership

More than 22,000 CPAs rely on The CPA Journal to serve as “the voice of their profession”. It is their most trusted professional resource and delivers pertinent news and information in the areas of accounting, tax, audit, practice management, and more.

Now you can share your organization’s thought leadership by providing sponsored content that will appear among the featured articles! The CPA Journal’s sponsored content opportunities provide alignment with the association and a platform for subject matter experts from the sponsoring organization.

A La Carte:

1 Full Page: $5,800

2 Page Spread: $9,000

Integrated Packages:

Option 1: $9,000 Integrated Package – VALUE $12,670

  • 1 Full Page Thought Leadership
  • 1 Full Page 4-Color Ad
  • 1 Month of Digital Thought Leadership on The CPAJournal.com

Option 2: $13,000 Integrated Package – VALUE $15,870

  • 2 Page Spread Thought Leadership
  • 1 Full Page 4-Color Ad
  • 1 Month of Digital Thought Leadership on The CPAJournal.com

SPECS

NYSSCPA retains the right to edit and approve content before posting. Advertiser agrees that content should focus on information, findings, analysis or case study in an objective way that both benefits and informs the audience. The content presented should not solely focus on the direct promotion of a company, product or service. Content should have a general benefit to CPAs and related professionals.

  • One sponsored content piece per issue of The CPA Journal
  • Images may be included. Images should be 300 dpi
  • Full page articles should be about 800 words, Spreads about 1700 words.
  • Article must be submitted in final (.PDF) format and also include:
    • Company Name
    • Company Logo
    • 25-50 word company bio
  • NYSSCPA will add the following message at the end of the article. Content will be labeled as sponsored
    • “This article is published in sponsorship with [insert advertiser]”

Advertorials

Leave a lasting impression and promote your product or service with a spread advertorial in The CPA Journal. Explain the features and benefits of your products and services in a customized way.

Price: $8,655

Spread Advertorial Specs

  • Headline –  6 words max
  • Sub-headline – 15 words max
  • Body – 375 words max 
  • Logo – (jpeg or tif, 300 dpi)
  • Company Information
  • Address, Phone, Fax
  • Email, Website
  • Ad Unit – Full Page Ad with Bleed: 8.25″ x 11.125″
  • PDF only

Classified Ads

The CPA Journal reaches more than 26,000 CPAs, practitioners, educators, regulators, students, and other financial professionals.

The CPA Journal accepts line classified advertising and display advertising. The categories available for classified advertising placement include: Financial Accounting & Audit Services, Legal Services, Peer Review Services, Positions Available, Practice for Sale, Professional Opportunities, Situations Wanted, Space for Rent/Real Estate, Tax Consultancy.

CLASSIFIED DISPLAY AD RATES AND SPECS

PlacementSize1x3x6x
1/4 Page3.25″ x 4.25″$700$650$575
1/8 Page3.25″ x 2″$575$525$450
1/16 Page1.5″ x 2″$500$450$400
Text LineMax. 30 words$250$250$250

Line Classified: Line classified ads are set solid with the lead phrase set in bold. No other type variations, illustrations, or borders are permitted.

Production: Line classified ads are set by the publisher. Submit only the text you want to appear in the publication. A proof will not be supplied.

Counting for line classifieds: Two initials are considered a word. Each abbreviation is considered one word, symbols count as one word. Figures consisting of dollar signs and five numerals or less are considered one word. Telephone numbers with area codes are considered one word. Web and email addresses are considered three words.

Submission: 

Submit line classifieds directly to sendmyad@theygsgroup.com

The NYSSCPA’s Career Resource Guide

Reach the next generation of CPA’s with The NYSSCPA’s Career Resource Guide. This annual publication will showcase your company to college graduates looking to start their careers. With a circulation of 4,000+, highlight your brand with exclusive opportunities to attract perspective employees ready to enter the workforce. Our Career Resource Guide will also be used share information on MSF scholarships, requirements for CPA license and much more.

Ad Close/Art Due: July 8th 2023 

RATES

PlacementRate
Full Page (Bleed)$1,000
Inside Front/Back Cover$1,100
Back Cover$1,300
Spread Advertorial$1,500
Enhanced Listing$400

SPECS

PlacementSize
Full Page (Bleed)Bleed: 5.75″ x 8.75″
Trim: 5.25″ x 8.25″
Spread AdvertorialFull Page Ad
            Bleed: 5.75″ x 8.75″
            Trim: 5.25″ x 8.25″
Completed Content Form
Enhanced ListingLogo – .eps file 
Company Information 
             Firm Address 
             Firm Contact
             Title
             Contact Email
             Phone 
             Firm Website  

The Trusted Professional 

The Trusted Professional reaches approximately 14,000+ NYSSCPA members bi-monthly with in-depth coverage of NYSSCPA news, services and events.

This newly digitized newspaper keeps readers aware of legislative, regulatory and administrative developments, particularly as they concern tax and audit policies and accounting practices of New York State. Available in both a PDF and digital edition format, it also provides information on regulatory and ethical standards of the profession and helps keep readers informed of key issues and changes that affect New York CPAs. Also featured are sections devoted to the educational, recreational and professional activities of each of the Society’s 15 chapters. Promoted through NYSSCPA’s App, e-newsletters and social media, The Trusted Professional digital edition allows advertisers to reach New York CPAs alongside content that is necessary for their practice. 

Double your exposure by being featured in both the PDF and among the article pages of the digital version*.

Editorial Calendar

IssueAd CloseArt Due
Jan/Feb 2023Jan. 10, 2023Jan. 10, 2023
March/April 2023Feb. 17, 2023Feb. 21, 2023
May/June 2023April 7, 2023April 11, 2023
July/Aug 2023June 2, 2023June 6, 2023
Sept/Oct 2023Aug. 4, 2023Aug. 8, 2023
Nov/Dec 2023Oct. 6, 2023Oct. 10, 2023

RATES

Placement1x3x6x
Full Page with Full page between articles in the digital version$1,760$1,585$1,425
1/2 Page with Top Leaderboard Banner in the digital version$1,496$1,342$1,205
1/3 Page with Middle Rectangle Banner  in the digital version$1,265$1,140$1,023
1/4 Page with Footer Banner  in the digital version$1,073$963$870
1/8 Page with Footer Banner in the digital version$905$808$688

*Both versions are included in your purchase.
Rates are net

NYSSCPA.org

The New York State Society of CPAs website, NYSSCPA.org has everything the member needs in one place including industry updates, news, member resources, committee meetings, CPE events, and more.

DISPLAY AD RATES & SPECS

PlacementSize3 Months
(Total)
6 Months
(Total)
12 Months
(Total)
Homepage728 x 90$3,300$6,000$10,800
Homepage300 x 600$3,600$6,600$12,000
Homepage550 x 90$3,300$6,000$10,800
Homepage300 x 250$3,000$5,400$9,600
Internal pages160 x 600$2,700$4,800$8,400
Internal pages300 x 250$2,700$4,800$8,400

Maximum file size: 350K

Format: JPEG, GIF, Animated GIFs accepted.

Looping Animation: Animated GIFs must be Web-ready and 10 seconds. Flash not accepted.

Deadline: Advertising contracts and materials are due by the 15th of the previous month for ads to go live by the first of the month.

Submit Art to: sendmyad@theygsgroup.com

Rates are net.

The CPA Journal Website

The CPAJournal.com, houses the most widely read articles published in The CPA Journal, as well as breaking news and developments in the industry and the award-winning video series, The Voices of the Profession. Updated three times a week, the website reaches 160,000 visitors with over 400,000 page views monthly, nationally, internationally and in NY. A strong presence on the website will align your company’s brand and message alongside content NYSSCPA members trust and value.

  • Highly visible banner placement for advertisers
  • 400,000 page views on average per month
  • 160,000 unique visitors on average per month

DISPLAY AD RATES & SPECS

PlacementSize3 Months
(TOTAL)
6 Months
(TOTAL)
12
Months
(TOTAL)
Top Leaderboard
Run of Site
728 x 90px$4,180$6,760$11,320
Bottom Leaderboard
Run of Site
728 x 90px$3,000$5,400$9,600
Skyscraper
Article Pages
300 x 600px$2,700$5,100$9,000
Rectangle
Article Pages
300 x 250px$2,400$4,200$7,200

Maximum file size: 350 kilobytes

Format: JPEG, GIF, Animated GIFs accepted.

Looping Animation: Animated GIFs must be Web-ready and 10 seconds. Flash not accepted.

Deadline: Advertising contracts and materials are due by the 15th of the previous month for ads to go live by the first of the month.

Submit Art to: sendmyad@theygsgroup.com

Rates are net.

Sponsored Content

Text in between article categories on homepage/issue pages

PlacementSize3 Months
(TOTAL)
6 Months
(TOTAL)
12 Months
(TOTAL)
Sponsored Content

Limited to 3 per month
Advertiser submits an image and text to be included for one month.
Image size: 400 pixels wide x 181 pixels high JPEG or GIF (Can be your logo or another image).
URL: Client must also submit a url address for the items to link to.
Headline: 12-15 words
$3,300$6,000$11,320

NYSSCPA retains the right to edit and approve content before posting. Advertiser agrees that content should focus on information, findings, analysis or case study in an objective way that both benefits and informs the audience. The content presented should not solely focus on the direct promotion of a company, product or service. Content should have a general benefit to CPAs and related professionals.

Rates are net.


Headlines

13,300+

AVG. Sends

26%

Avg open Rate

NYSSCPA’s weekly Headlines delivers to members the latest accounting, finance and government news—assembled specifically for today’s certified public accountant. Reach New York CPA’s via email through ad space in their weekly digital resource.

Two ad sizes available in each issue of the Headlines email.

DISPLAY AD RATES & SPECS

PlacementSiZE4 Weeks8 WeeksMore than 8 Weeks
Top Banner
Banner at the top of the page
2 positions available per week 
728 x 90px$650$600$650
E-Newsletter Banner
Banner within the E-newsletter
2 positions available per week 
660 x 140px$550$525$500

Maximum file size: 350 kilobytes

Format: JPEG, GIF, Animated GIFs accepted.

Looping Animation: Animated GIFs must be Web-ready and 10 seconds. Flash not accepted.

Submit Art to: sendmyad@theygsgroup.com

Rates are net.

Headlines: New Sponsored Content Opportunity

Reach more than 13,000 CPAs and financial professionals with your whitepapers, webinars, and more! NYSSCPA’s sponsored content opportunities in the Headlines e-newsletter places content message alongside articles and information from the Society.

PlacementSize1 Week4 Weeks8 WeeksMore than 8 Weeks
Sponsored Content

Limited to 1 per issue
Advertiser submits an image and text to be included for one week.
Image size: 300 pixels wide x 100 pixels high JPEG or GIF (Can be your logo or another image).
URL: Client must also submit a url address for the items to link to.
Headline: 12-15 words
$880$820$770$740

NYSSCPA retains the right to edit and approve content before posting. Advertiser agrees that content should focus on information, findings, analysis or case study in an objective way that both benefits and informs the audience. The content presented should not solely focus on the direct promotion of a company, product or service. Content should have a general benefit to CPAs and related professionals.

Rates are net.

Deadline: Advertising contracts and materials are due by the 15th of the previous month for ads to go live by the first of the month.

TaxStringer

7,000+

AVG. Sends

36%

Avg open Rate

TaxStringer, NYSSCPA’s monthly tax e-newsletter, delivers articles and commentaries covering various aspects of taxation that are of interest to NYSSCPA members. Highlights include individual and corporate tax analysis, tax news, tax cases, upcoming tax committee meetings and continuing professional education. Banner space within this targeted e-newsletter will position your message alongside tax content NYSSCPA members are reading each month.

Two ad sizes available in each issue of the the TaxStringer.

DISPLAY AD RATES & SPECS

PlacementSiZE3 Months
(total)
6 Months
(total)
12 Months
(total)
Top Banner
Banner at the top of the page
2 positions available per month
728 x 90px$2,400$4,080$7,080
E-Newsletter Banner
Banner within the E-newsletter
2 positions available per month 
660 x 140px$2,400$4,080$7,080

Maximum file size: 350 kilobytes

Format: JPEG, GIF, Animated GIFs accepted.

Looping Animation: Animated GIFs must be Web-ready and 10 seconds. Flash not accepted.

Submit Art to: sendmyad@theygsgroup.com

Rates are net.

TaxStringer: New Sponsored Content Opportunity

Reach more than 10,000 CPAs and financial professionals with your whitepapers, webinars, and more! NYSSCPA’s sponsored content opportunities in TaxStringer places content message alongside articles and information from the Society.

PlacementSize3 MONTHS (TOTAL)6 MONTHS (TOTAL)12 MONTHS (TOTAL)
Sponsored Content

Limited to 1 per e-newsletter
Advertiser submits an image and text to be included for one week.
Image size: 300 pixels x 100 pixels JPEG or GIF (Can be your logo or another image).
URL: 
Client must also submit a url address for the items to link to.
Text: 
60 words 
Headline
$2,850$5,280$8,640

NYSSCPA retains the right to edit and approve content before posting. Advertiser agrees that content should focus on information, findings, analysis or case study in an objective way that both benefits and informs the audience. The content presented should not solely focus on the direct promotion of a company, product or service. Content should have a general benefit to CPAs and related professionals.

Rates are net.

Deadline: Advertising contracts and materials are due by the 15th of the previous month for ads to go live by the first of the month.

The CPA Journal Print and Digital Packages

The CPA Journal is part of the NYSSCPA.org’s main website and one of the top most visited pages. The site allows members to read articles digitally and to access other relevant content in the industry.

Advertisers can enjoy…

  • Highly visible banner placement for advertisers
  • 400,000 pageviews on average per month
  • 160,000 unique visitors on average per month

Packages

Media Package 1: $19,500 

Value of Package: $23,610
Total Savings: $4,110

  • CPAJ Full page 4-color ad in 3 issues
  • CPAJ.com 3 months sponsored content
  • CPAJ.com 3 months banner ad (728×90 banner ad based on availability)

Media Package 2: $16,500 

Value of Package: $19,380
Total Savings: $2,880

  • CPAJ 1/2 page 4-color ad in 3 issues
  • CPAJ.com 3 months sponsored content
  • CPAJ.com 3 months banner ad (300×600 banner ad based on availability)

Media Package 3: $13,500 

Value of Package: $15,360
Total Savings: $1,860

  • CPAJ 1/4 page 4-color ad in 3 issues
  • CPAJ.com 3 months sponsored content
  • CPAJ.com 3 months banner ad (300X250 banner ad based on availability)

Webinar Sponsorships

Custom Webinar Presentation: $4,000

  • Sponsor provides one speaker and content to present during an hour long webinar on NYSSCPA’s platforms
  • All content, speakers, and themes are vetted through NYSSCPA for approval
  • Sponsor recognition at the start and end of the webinar
  • Sponsor recognition logo present before and ending the webinar
  • Promotion on NYSSCPA website, enewsletter and social media channels starting 3 weeks out from the start date of the webinar
  • List of opt-in leads

Webinar Commercial: $2,500

  • Sponsor provides two 30 second commercials to be read during a webinar
  • Sponsor recognition at the start and end of the webinar
  • Sponsor recognition logo present before and ending the webinar
  • Sponsor recognition on promotional channels (NYSSCPA Website, eNewsletter, and social media)
  • List of opt-in leads

*All non-members are subject to a $50 fee.

* All materials are due 8 weeks prior to the webinar date

Digital Ad Deadlines

2022 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/17
March2/14
April3/17
May4/15
June5/16
July6/16
August7/15
September8/15
October9/14
November10/13
December11/14

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FAE Sponsorships

FAE CONFERENCE SPONSORSHIP OPPORTUNITIES

The New York State Society of CPAs, through its Foundation for Accounting Education (FAE), offers more than 30 targeted annual conferences. Each one is an outstanding opportunity to connect face-to-face with key decision-makers and increase your visibility with leading New York accounting and financial professionals.

Our conference audience represents a broad cross section of influential CPAs, financial, and other accounting professionals including those in public accounting, industry, government and education.

Click here to view the upcoming FAE events available for sponsorship. 

FAE Event Topics Include:

  • Nonprofit
  • Estate Planning
  • Alternative Investments
  • Real Estate
  • NextGen
  • Taxation
  • Financial Planning
  • Employee Benefits

Sponsorship Opportunities

Gold Package: $6,000

  • Virtual meeting room – Link provided by the vendor for the platform of their choice to FAE. FAE will provide the link to attendees prior to the event with instructions on how to visit with the vendor during the event
  • List of organizations/firms represented
  • Direct email to attendees post-event – sponsor provides the content/email and NYSSCPA will distribute
  • Opportunity to provide an item/brochure to be placed on the attendee tables/chairs
  • Two complimentary conference registrations for your organization
  • Sponsor acknowledgment by conference chair during the conference for in-person and webcast attendees
  • Sponsor acknowledgment with logo on the conference website
  • Sponsor acknowledgment with logo on live webcast viewer screen during slide pre-roll, break, and end-roll
  • Follow-up promotional email sent to all attendees by FAE on the vendor’s behalf
  • Two 1/4-page ads in The Trusted Professional issues of your choice

Silver Package: $3,000

  • Virtual meeting room – Link provided by the vendor for the platform of their choice to FAE. FAE will provide the link to attendees prior to the event with instructions on how to visit with the vendor during the event 
  • Two complimentary conference registrations for your organization 
  • Sponsor acknowledgment by Conference Chair during the conference for in-person and webcast attendees
  • Sponsor acknowledgment with logo on the conference website 
  • Sponsor acknowledgment with logo on live webcast viewer screen during slide pre-roll, break and end-roll 
  • Follow-up promotional email sent to all attendees by FAE on the vendor’s behalf 

Bronze Package: $1,500

  • One complimentary conference registration for your organization
  • Sponsor acknowledgment by conference chair during the conference for in-person and webcast attendees
  • Sponsor acknowledgment with logo on the conference registration page
  • Sponsor acknowledgment with logo on live webcast viewer screen during slide pre-roll, break, and end-roll
  • Option to send one-page flyer or brochure to be displayed at conference registration desk or placed inside conference attendee folders

Contact your NYSSCPA account executive today!

Laura Gaenzle
Account Executive
717.430.2351

laura.gaenzle@theYGSgroup.com

Schedule a Meeting

Media Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the New York State Society of CPAs (NYSSCPA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.