About AACC

The American Association of Community Colleges (AACC) is the primary advocacy organization for the nation’s community colleges. The association represents nearly 1,000 2-year, associate degree-granting institutions and our primary audiences are the presidents/CEOs and vice presidents.  .

Advertise with AACC and influence decision makers

For the purposes of ad sales, connecting through AACC means you are reaching the decision-makers at the nation’s community colleges.

Building a nation of learners by advancing community colleges

AACC is the national voice for the nation’s community, junior, and technical colleges—the largest and fastest growing sector of higher education. AACC’s membership includes more than 1,000 institutions serving more than 10 million students and is made up of higher education associations, government agencies, and corporate program participants.

AACC Readership

Publications Read on a Regular Basis
(at least 3 out of every 4 issues)

Community College Journal74%
Community College Daily Weekly Digest63%
Journal of Higher Education38%
Inside Higher Education21%
EDUCAUSE Review17%
Education Week15%
American School & University12%
School Business Affairs5%

Readers with Purchasing Power

Took action as a result of reading91%
Have operating budget of $20+ million60%

Community College Journal Readers are Seasoned Professionals

President, CEO, Other C-suite28%
Senior Management or Other Officer65%
Hold Master’s Degrees98%
Hold PhDs63%
Years Involved with Community Colleges (avg.)20

Community College Journal Readers are Prime Decision Makers

Leadership Development/Career Assessment63%
Student Recruitment/Retention49%
Technology Management Services/Information Systems/Software48%
Accounting/Financial/Asst Management46%
Marketing/Public Information42%
Real Estate/Facilities Management/Energy Management/Architecture/Construction/Interior Design39%
Tuition/Financial Aid37%
Insurance/Risk Management/Safety 35%
Fundraising22%
Campus Bookstore22%
Food Service20%

Community College Journal

Community College Journal is the single most important publication for leaders of community colleges. They turn to it for information and insight to stay current on issues, trends, and opinions and for guidance on how to do their jobs better.

The Community College Journal is read by:

  • Presidents & CEOs
  • Business Affairs Officers
  • Chief Technology Officers
  • Public Information Officers
  • Academic Affairs Officers
  • Student Services Administrators

Bimonthly

Frequency

5,000

Circulation

Advertise in AACC publications to…

Reach influencers to boost your business

  • INTRODUCE a product or service
  • RAISE awareness of a product or service
  • EXPLAIN the benefits of a product or service
  • DIFFERENTIATE a product or service from competition
  • TAKE and MAINTAIN category leadership

Encourage readers to take action

  • DRIVE traffic to your website
  • DELIVER information on how and where to buy
  • PRESENT an offer, ask for their business, close the sale

Keep customers happy and get referrals

  • PROVIDE technical and customer service support
  • SEND customers to social media outlets to blog and tweet about your product or service

Help to establish category leadership

  • BUILD your brand image
  • KEEP your company and its products or services top of mind
  • SHOW community college leaders that you support them by supporting AACC

Editorial Calendar

IssueEditorial InformationAd closeArt Due
Dec. 2022/Jan. 2023Trends in Workforce Development
Topics will coincide with the 2023 AACC Workforce Development Institute
Oct. 18, 2022Nov. 1, 2022
Feb./Mar. 2023Our Collective Voice
Features will focus on the work to rebrand community colleges and change the perception of them..
Dec. 20, 2022Dec. 27, 2022
Apr./May 2023AACC Annual Issue
Features will match the theme of the 2023 AACC Annual.
Feb. 9, 2023Feb. 16, 2023
June/July 2023The Leadership Issue
Features will look at where past participants of AACC’s John E. Roueche Future Leaders Institute and Future Presidents Institute are now and diversity in college leadership.
Apr. 27, 2023May 4, 2023
Aug./Sept. 2023A Community of Mentors
Features will look at how colleges, employers, and more mentor students.
June 28, 2023July 5, 2023
Oct./Nov. 2023Beyond Boundaries
Features will explore how colleges are expanding their touch beyond their districts, and what that means for traditional district boundaries and for accreditation.
Aug. 29, 2023Sept. 6, 2023
Dec. 2023/Jan. 2024The Workforce Issue
Features will align with the theme of the 2024 AACC Workforce Development Institute.
Oct. 25, 2023Nov. 1, 2023

Please note: Themes and deadlines are subject to change.

Community College Journal Rates

4-Color1x3x6x
Premium/Cover Positions$4,000$3,904$3,780
Full Page$3,200$3,104$2,980
2/3 Page$2,800$2,604$2,499
1/2 Island$2,450$2,278$2,118
1/2 Page$2,200$2,046$1,964
1/3 Page$1,900$1,767$1,696
1/4 Page$1,750$1,627$1,572
1/6 Page$1,550$1,441$1,383
2 Page Spread – Whitepaper/Advertorial$5,500
Full page – Whitepaper/Advertorial$4,200

Community College Journal Specs

Ad Specifications

Space UnitsWidthDepth
SpreadBleed: 17.75″
Non-bleed: 14.66″
Trim: 16.75″
Bleed: 11.375″
Non- bleed: 9.75″
Trim: 10.875″
Full PageBleed: 8.875″
Non- bleed: 7.33″
Trim: 8.375″
Bleed: 11.375
Non- bleed: 9.75″
Trim: 10.875″
2/3 Page4.83″9.75″
1/2 Page Island4.83″7.16″
1/2 Page Horizontal7.33″4.75″
1/3 Page Vertical2.33″9.75″
1/3 Page Square4.83″4.75″
1/4 Page4.83″3.33″
1/6 Page2.33″4.75″
Whitepapers/Advertorials8.875″11.375″

Frequency discounts available. 

Production Requirements for Display Advertising

Printing: Web press
Binding: Saddle-stitched
Trim Size: 8.375″ x 10.875″
Keep live matter at least .375″ from final trim
Bleed: No additional charge for bleeds

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8″ away from trim. Spread ads must have at least 3/8″ total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8″ bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. AACC is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Whitepapers/Advertorials

Promote your content in the Community College Journal

Content is king! Why not promote your thought-provoking and engaging content to a captive audience of community college leadership? With a membership of more than 1,000 institutions, the decision makers and thought leaders at the nation’s community colleges are reading Community College Journal, the voice of community colleges. Contact me to discuss leveraging your content in the Community College Journal

ElementFull Page Advertorial
(1 page Total)
Advertorial Spread
(2 Pages total)
Price$4,200$5,500
Final Advertorial SpecsFull Page w/bleed: 8.875″ x 11.375″2 Page Spread w/bleed: 17.75″ x 11.375″
Headline6 words max6 words max
Sub-headline15 words max15 words max
Body Copy200 words max375 words max
LogoJpeg or tif 300 dpiJpeg or tif 300 dpi
Contact InformationAddress/Phone/Fax/Email/WebsiteAddress/Phone/Fax/Email/Website
Ad UnitHalf Page Ad 7.33″ x 4.75″Full Page ad w/bleed 8.875″ x 11.375″
FormatSubmit one final PDFSubmit one final PDF

Community College Daily Website

ccdaily.com 

News community college leaders want, when they want it!

From legislative news that impacts policy-making and thought-leader commentary that stimulates conversations with colleagues to industry information and trends, Community College Daily is packed with daily and breaking news, information, career advice, and job listings.

45,000

Avg. Monthly Pageviews

Rates & Specs

PlacementSpecs1 Month3 Months6 Months12 months
Leaderboard Banner728 x 90 px + URL$1,135$970$865$755
Square Banner250 x 250 px + URL$1,020$910$795$685
Sponsored Content• An entire article in a word document OR it can be abridged with a link (example, no less than 400 words followed by a link to the full article)
• AACC can also run banner images (777 x 437 pixels, or high-res image that they can crop) within your article, or AACC can use a stock image.
• AACC can also include art (such as a company logo and link) in the article.
$1,500

FLASH Specs

  • Requires SWF (40k max) with click tag and active click URL
  • Backup jpeg/gif recommended
  • Maximum animation time—15 seconds
  • Maximum loops—5
  • Recommended max frames per second (FPS)—15 FPS
  • Expanding units can be either click-initiated or on rollover (with collapse on roll-off)
  • Audio must be initiated by user click only
  • SWF file must have a click tag embedded on the ad
    • Example: “getURL(_root. clickTag,”_blank”);”

GIF/JPEG Specs

  • Maximum file size—40k
  • Maximum animation time—15 seconds
  • Maximum loops—5
  • An active click URL should be submitted with creative files

Community College Journal Digital Edition

AACC produces a digital version of the Community College Journal in addition to the print for community college leaders on-the-go. Turbocharge your visibility with specialty ad units available only in the digital version. These specialty units are limited, so reserve yours early.

97,006

Views*

6 Mins

Average Duration*

Rates & Specs

Ad UnitPer issueSpecsFormat
Right of Cover$1,545Full page built to magazine specs + URLHigh resolution PDF
Leaderboard$1,030728 x 90 pixels + URLJPEG, GIF (no animation)

Deadlines: See print deadlines.

Community College Journal Digital Edition Email

The Community College Journal Digital Edition Email Sponsorship is a great way to reach decision makers in the higher education industry and track your ROI! The email alerts readers not to miss out on the latest digital edition of Community College Journal.

18,000+

Distribution

13%

OPen Rate

13%

Click RaTE

Ad UnitCost Per IssueSpecsFormat
Top Leaderboard (2)$1,235728 x 90 pixels + URLJPEG, GIF, animated GIF, Java
Bottom Leaderboard$950728 x 90 pixels + URLJPEG, GIF, animated GIF, Java
Text Ad$1,05050 words + logo, URL

Community College Daily Weekly Digest

Delivered to subscribers every Tuesday, Community College Daily Weekly Digest summarizes new and popular articles on CCdaily.com, and ensures AACC members are kept up to date on industry trends and news.

Weekly

Frequency

2,425

Avg. Sent*

25.12%

Avg. Open Rate*

PlacementAd SizeRates
Leaderboard (One per week)728 x 90 px + URL$250/week
Top Banner (One per week)203 x 112 px + URL$200/week
Sponsored Content• A brief headline (roughly 8 words or less)
• Teaser copy with about 25 words (with text the advertiser would like hyperlinked)
•URL
$300/week

Community College Daily Newsletter

3,500+

Avg. Sent

29%

Avg. Open Rate

Delivered to subscribers 5 days a week, the Community College Daily Newsletter announces the new articles posted each day on CCdaily.com and ensures that AACC members are kept up to date on industry news and trends daily.

Rates & Specs

PlacementAd SizeRates
Leaderboard728 x 90 px + URL$550/week
Sponsored ContentA brief headline (roughly 8 words or less)

Teaser copy with about 25 words (with text the advertiser would like hyperlinked)

URL
$800/week

Podcasts

AACC’s official podcast, Community College Voice, is produced weekly and is available on iTunes and Google Play. Engaged audiences receive the latest news and information on products and services that matter to community colleges. Community College Voice is the only podcast about the power of the nation’s community colleges.

Our sponsorship program allows your company to become a part of this growing medium with a multi-platform advertising approach.

400

Avg. listeners per Episode

8,000

Total Downloads for year

300

Avg. Listeners per month

Package 1 — $1,500

  • Verbal recognition from host at beginning and end of podcast
  • 15 second commercial in the middle of the podcast (in the form of verbiage provided by the sponsor to be read by podcast host)
  • Company name and logo included on the podcast page on AACC’s website
  • Sponsor name and company link included Podcast footer in one send of Community College Daily Newsletter

Package 2 — $2,500

  • Verbal recognition from host at beginning and end of podcast
  • 15 second commercial in the middle of the podcast (in the form of verbiage provided by the sponsor to be read by podcast host)
  • Company name and logo included on the podcast page on AACC’s website
  • Sponsor name and company link included Podcast footer in one send of Community College Daily Newsletter
  • 728 x 90 leaderboard ad at the bottom of Community College Daily Weekly Digest
  • AACC social media package including two tweets and one Facebook post

Package 3 — $3,500

  • Verbal recognition from host at beginning and end of podcast
  • 15 second commercial in the middle of the podcast (in the form of verbiage provided by the sponsor to be read by podcast host)
  • Company name and logo included on the podcast page on AACC’s website
  • Sponsor name and company link included in Podcast footer in one send of Community College Daily Newsletter
  • 728 x 90 leaderboard ad at the bottom of Community College Daily Weekly Digest
  • AACC social media package including two tweets and one Facebook post
  • Opportunity for a sponsor representative to be featured (via call-in or in-studio guest) to interact with podcast host as a Q&A up to 5 minutes at the end of the podcast

A la Carte Sponsorship Deliverables and Rates:

  • Verbal recognition from host at beginning and end of podcast—$750
    • Beginning recognition includes sponsor name and two sentences not to exceed 50 words
    • End recognition to include sponsor name
  • 15–30 second commercial—$750
    • To be played near the middle of the podcast
    • Pre-recorded by the sponsor and provided to AACC
    • Subject to AACC review/approval

Social Media Opportunities Also Available!

Facebook: 10.5K followers
LinkedIn: 13K followers
Twitter: 32.4K followers

PlacementRate
1 Facebook post, 1 LinkedIn post, and 2 tweets (advertiser-provided content)$750

Provide links back to your website and add a photo for the Facebook post.

Specs

PlacementFeed ad image dimensions and guidelinesFeed ad character limits
FacebookRecommended image size: 1200 x 628 pixels.
Recommended image formats are JPG and PNG.
Text: Less than 300 characters
Call-To-Action with Link (i.e., Read more here [URL])
LinkedInSize Limit: 5MB
Specs: at least 552 (width) x 276 (height) px
Image ratio: 3:1 to 2:3
Text: 100 characters recommended; 140 max
Call-To-Action with Link (i.e., Read more here [URL])
TwitterThe dimension of a Twitter in-stream photo must be (minimum) 600 x 335 px with a maximum of 1024 x 512. Maximum file size: 5 MB for photos and 3 MB for animated GIFs.Keep the character count to fewer than 280.
Call-To-Action with Link (i.e., Read more here [URL])

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2022 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/17
March2/14
April3/17
May4/15
June5/16
July6/16
August7/15
September8/15
October9/14
November10/13
December11/14

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your AACC account executive
for more advertising information.

Laura Gaenzle

Account Executive
717.430.2351
laura.gaenzle@theYGSgroup.com

Schedule a Meeting

AACC Contract Conditions and General Advertising Information

Community College Journal and Community College Daily Advertising

Multiple Publication Discount

Community College Journal and Community College Daily advertisements can be run in combination to earn frequency discount levels. Call your sales representative for more information.

Postcards and Inserts

Bind‑in reply cards and inserts are accepted. Advertiser must also run a display ad. Advertisers must submit a sample to the publisher 45 days prior to publication to ensure that the card or insert meets specifications. Inserts must be supplied by the advertiser on no less than 60# and no more than 100# text stock, printed and ready for binding. Consult advertising sales representative about charges, availability, production specifications, and quantity.

Rate Accounting

Terms: 10 days from date of invoice.

Frequency Discounts: Frequency discounts are based upon the number of insertions within a 12-month period. Additional space justify lower rates will be deducted from final billing.

Short Rates: Advertising will be short rated if, within a 12-month period from the date of the first insertion, advertisers do not use the amount of space upon which their billings have been based.

Rebates: Advertising will be rebated if, within a 12-month period from the date of the first insertion, advertisers have used sufficient additional space to warrant a lower rate. Rebate will be taken from the final billing.

Cancellations

A contract (except for covers and preferred and specified positions or incentive plan) may be cancelled on 30 days’ written notice and the rate will be adjusted to reflect the actual number of insertions. No cancellations will be accepted after the closing date. If new copy is not received by the deadline, copy from the previous issues will be repeated. Failure to provide written cancellation by the deadline will result in the advertiser being invoiced for the full cost of the insertion. Orders for special placements cannot be rescinded.

Commissions and Conditions

Agency Discounts: Recognized advertising agencies are entitled to a 15% discount on charges for space, color, and position. Discounts are given only if the invoice is paid within 45 days. In the event of nonpayment, the publisher reserves the right to hold the advertiser and the advertiser’s agency jointly and severally liable for such monies as are due and payable. No cash discounts.

Nonprofit Rate: A 15% discount will be given to nonprofit organization, if so specified, on space rate. Where nonprofit discount applies, agency commission will not apply.

Copy, Contract Regulations: Liability for content of ads (text, representation, and illustration) is assumed by advertisers and advertising agencies for any claims arising therefrom against the publisher.

Contract Conditions

It is assumed that advertisers have read this rate card and agree to its conditions without any further contract or notice.

AACC endorses equal employment opportunity practices and accepts only ads that are not discriminatory on the basis of race, color, sex, religion, age, national origin, sexual orientation, or physical handicap. The acceptability of an ad for publication will be based upon legal, social, professional, and ethical considerations and must be in keeping with the professional policies of the American Association of Community Colleges.

AACC reserves the right to refuse, reject, or cancel any ad for any reason at any time without liability, even though previously acknowledged or accepted. Acceptance of an ad does not imply AACC’s endorsement of the product or service advertised. AACC is not responsible for any claims made in an ad.

All camera ready copy, artwork, photographs, and negatives received will be stored for one year and then destroyed unless otherwise specified by the advertisers. AACC assumes no responsibility for lost or damaged art.

Advertisers and advertising agencies assume responsibility for all contents of advertisements printed and each represents that it is fully authorized and/or licensed to publish the entire contents and subject matter contained in its advertisements including:

  • the names, portraits, and/or pictures of living persons
  • any copyrighted material
  • any testimonials contained in any advertisements submitted to and published by AACC advertiser and agency will also indemnity and save harmless AACC, as publisher, against all loss, liability, damage and expense of any nature arising out of the copying, printing, or publishing of its advertisement including without limitation reasonable attorneys fees resulting from claims or suits for libel violation of rights or privacy, plagiarism, copyright, and trademark infringement

Position specifications stipulated on insertion orders will be treated as a request only and will not be binding on the publication.

Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. The publisher’s liability for any error will not exceed the cost of the space occupied by the error.

The word Advertisement will be placed with copy that in the publisher’s opinion resembles editorial matter.

Failure to make insertion orders correspond in price or otherwise with the rate schedule is regarded only as clerical error and publication is made and charged for upon the terms of the schedule in force without further notice.

Advertising agency agrees to pay charges for advertising published at its direction. Rates, conditions, editorial calendar, and space units may change without notice.

Media Terms & Conditions

Multiple Publication Discount 

Community College Journal and Community College Daily advertisements can be run in combination to earn frequency discount levels. Call your sales representative for more information.

Postcards and Inserts 

Bind-in reply cards and inserts are accepted. Advertiser must also run a display ad. Advertisers must submit a sample to the publisher 45 days prior to publication to ensure that the card or insert meets specifications. Inserts must be supplied by the advertiser on no less than 60# and no more than 100# text stock, printed and ready for binding. Consult advertising sales representative about charges, availability, production specifications, and quantity.

Rate Accounting 

Terms: 10 days from date of invoice. Frequency Discounts: Frequency discounts are based upon the number of insertions within a 12-month period. Additional space justify lower rates will be deducted from final billing. Short Rates: Advertising will be short rated if, within a 12-month period from the date of the first insertion, advertisers do not use the amount of space upon which their billings have been based. Rebates: Advertising will be rebated if, within a 12-month period from the date of the first insertion, advertisers have used sufficient additional space to warrant a lower rate. Rebate will be taken from the final billing.

Cancellations 

A contract (except for covers and preferred and specified positions or incentive plan) may be cancelled on 30 days’ written notice and the rate will be adjusted to reflect the actual number of insertions. No cancellations will be accepted after the closing date. If new copy is not received by the deadline, copy from the previous issues will be repeated. Failure to provide written cancellation by the deadline will result in the advertiser being invoiced for the full cost of the insertion. Orders for special placements cannot be rescinded.

Commissions and Conditions

Agency Discounts: Recognized advertising agencies are entitled to a 15% discount on charges for space, color, and position. Discounts are given only if the invoice is paid within 45 days. In the event of nonpayment, the publisher reserves the right to hold the advertiser and the advertiser’s agency jointly and severally liable for such monies as are due and payable. No cash discounts. Nonprofit Rate: A 15% discount will be given to nonprofit organization, if so specified, on space rate. Where nonprofit discount applies, agency commission will not apply. Copy, Contract Regulations: Liability for content of ads (text, representation, and illustration) is assumed by advertisers and advertising agencies for any claims arising therefrom against the publisher.

Contract Conditions 

It is assumed that advertisers have read this rate card and agree to its conditions without any further contract or notice. 

AACC endorses equal employment opportunity practices and accepts only ads that are not discriminatory on the basis of race, color, sex, religion, age, national origin, sexual orientation, or physical handicap. The acceptability of an ad for publication will be based upon legal, social, professional, and ethical considerations and must be in keeping with the professional policies of the American Association of Community Colleges. 

AACC reserves the right to refuse, reject, or cancel any ad for any reason at any time without liability, even though previously acknowledged or accepted. Acceptance of an ad does not imply AACC’s endorsement of the product or service advertised. AACC is not responsible for any claims made in an ad. 

All camera ready copy, artwork, photographs, and negatives received will be stored for one year and then destroyed unless otherwise specified by the advertisers. AACC assumes no responsibility for lost or damaged art. 

Advertisers and advertising agencies assume responsibility for all contents of advertisements printed and each represents that it is fully authorized and/or licensed to publish the entire contents and subject matter contained in its advertisements including: 

  • the names, portraits, and/or pictures of living persons 
  • any copyrighted material 
  • any testimonials contained in any advertisements submitted to and published by AACC advertiser and agency will also indemnity and save harmless AACC, as publisher, against all loss, liability, damage and expense of any nature arising out of the copying, printing, or publishing of its advertisement including without limitation reasonable attorneys fees resulting from claims or suits for libel violation of rights or privacy, plagiarism, copyright, and trademark infringement

Position specifications stipulated on insertion orders will be treated as a request only and will not be binding on the publication. 

Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. The publisher’s liability for any error will not exceed the cost of the space occupied by the error. 

The word Advertisement will be placed with copy that in the publisher’s opinion resembles editorial matter. 

Failure to make insertion orders correspond in price or otherwise with the rate schedule is regarded only as clerical error and publication is made and charged for upon the terms of the schedule in force without further notice. 

Advertising agency agrees to pay charges for advertising published at its direction. 

Rates, conditions, editorial calendar, and space units may change without notice.