About AAHIVM

The American Academy of HIV Medicine (AAHIVM), is the nation’s leading independent organization of healthcare professionals dedicated to providing excellence in HIV care and prevention. The Academy membership of practitioners and credentialed providers manage the health of the majority of people with and at risk for HIV in the United States.

Through their four organizational pillars, educate, credential, connect and advocate, The Academy works to empower the skilled and robust healthcare workforce.

Our Mission

The Academy’s mission is to ensure healthcare professionals have the resources needed to provide prevention, treatment and care for those living with or at risk for HIV and related conditions to achieve optimal health.

HIV Specialist

HIV Specialist is a quarterly practice management magazine that addresses the unique issues facing frontline HIV care providers in the United States.

The magazine’s editorial focus provides readers with credible and useful information to help them care for HIV patients across the nation. Each issue covers a specific theme that is top-of-mind for HIV providers in the many settings they serve, with helpful and actionable information for physicians, physician assistants, nurse practitioners, and HIV pharmacists alike.

13,000

READERSHIP

Issues include topical columns, On the Frontlines, At the Forefront, In the News, and Best Practices—all written by and about HIV providers and researchers. Included in our practice management approach are reports on the latest research, often authored by the researchers who have done the studies on which we are reporting.

AUDIENCE PROFILE

HIV Specialist reaches all Academy Members and credentialed HIV Specialists™, HIV Experts™, and HIV Pharmacists™ on a quarterly basis. With a circulation of more than 13,000, HIV Specialist goes directly to health care providers, pharmacists, policymakers, industry leaders, medical students, educators, and researchers. The magazine is also distributed to the HIV advocacy community, health departments, and medical schools across the country.

Readership is composed of several provider types: physicians specializing in infectious disease, internal medicine, and family practice, as well as nurse practitioners, physician assistants, and pharmacists.

In addition to prescribing medications and providing quality care to those living with or at risk for HIV/AIDS, these health care professionals are also responsible for recommending, specifying, approving, and purchasing products and services for their facilities.

Editorial Calendar

Dates and themes subject to change

Each new issue in 2023 will contain a special column discussing STDs.

issueart closeart due
Winter 2022Oct. 28, 2022Nov. 4, 2022
Spring 2023Feb. 1, 2023Feb. 8, 2023
Summer 2023Apr. 21, 2023Apr. 28, 2023
Fall 2023July 28, 2023Aug. 4, 2023

HIV Specialist Rates

Size1x2x3x4x
Full Page$6,640$6,175$5,645$5,315
Spread$10,626$9,884$9,033$8,504
Half Page$3,985$3,705$3,385$3,195

PREMIUM POSITION

Size1X2X3X4X
Cover 4$8,635$8,030$7,335$6,910
Cover 3$7,970$7,410$6,775$6,375
Cover 2$8,305$7,725$7,060$6,640
Table of Contents$7,635$7,100$6,590$6,115

BLACK AND WHITE PRODUCT INFORMATION PAGES

Pharmaceutical Companies Only

issue1x2x3x4x
Full Page$5,740$5,340$4,880$4,485
Spread$9,175$8,535$7,805$7,345

HIV Specialist Specs

GENERAL REQUIREMENTS AND FORMATS

Placementsize
2-Page SpreadBleed: 17” x 11.125”
Full PageBleed: 8.625” x 11.125”
Trim: 8.375” x 10.875”
Full Page, No Bleed7” x 10”
Half PageHorizontal: 7” x 4.75”
Vertical: 3.625” x 10”

PRODUCTION CONTACT

sendmyad@theYGSgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

GENERAL REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. AAHIVM is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

HIV Specialist Digital Issue

HIV Specialist also has a digital edition, offering additional advertising opportunities beyond the print capabilities, including animation and sidebar sponsorship. Includes Homepage banner ads. This is available on the website in PDF format.

Rates & Specs

locationsize1x6x9x
Vertical Skyscraper160 x 600px$500$420$380

The Weekly Advocate

This weekly enewsletter is distributed to more than 4,000 AAHIVM Members and credentialed providers. They include MDs, DOs, NPs, PAs, and pharmacists. There is an approximate 30% open rate on this enewletter. Banner advertising is available and runs directly below the first information block. Banner ads are linkable and trackable.

Weekly

Frequency

3,000+

Circulation

50%

Open rate

Rates & Specs

LocationSize1x6x9xAnnual Contract
Banner728 x 90px$1,000$850$600$7,000

At A Glance

Our monthly At A Glance enewsletter is received by more than 5,000 frontline providers in the AAHIVM database that are not current Members or credentialed with the Academy. These practitioners represent a wider range of disciplines than The Weekly Advocate enewsletter, including nurses, social workers, and office administrators. We accept banner ads to run along the bottom of the newsletter.

Monthly

Frequency

9,000+

Circulation

37%

OPen Rate

RATES AND SPECS

locationsize1x6x9xAnnual contract
Banner
728 x 90px$1,000$750$550$5,000

www.AAHIVM.org

The Academy’s website is frequently visited by frontline practitioners seeking information on our programs, workshops, and publications. On average, we have approximately 14,000 unique visitors and 24,000 unique page views per month. For advertising, we have the option of a live homepage banner ad. This box has linking capabilities. Positions are exclusive and do not rotate with other advertisers.

— monthly web stats —

75,000+

Page Views

14,000

Unique visitors

Rates & Specs

Locationsize1x6x9x12x
Homepage Banner728 x 90px and 320 x 50px
(For viewing on mobile devices)
$1,200$1,080$900$760
ROS Banner728 x 90px and 320 x 50px
(For viewing on mobile devices)
$1,200$1,080$900$760

**Brand specific advertisements eligible for homepage placement, only.

Sponsored Eblast

Approx. 7k

Circulation

32%

OPen Rate

Reach AAHIVM members with an email promoting your product or service. Advertisers provide email content in HTML format, “From” email address/name of your choice, and we handle the rest. With links back to your website, this is an excellent lead generation opportunity.

FrequencyNet Rate per email
Weekly$2,250
Special rate: $2,000 per email for 3+ emails

Material/HTML Requirements for Advertisers:

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
    • All images and fonts need to be linked to the appropriate files hosted on the advertiser’s server (no local files)
    • All hyperlinks need to be embedded
    • 650px wide (recommended)
    • Avoid a single image as the eblast
  • Subject line for email (40 characters recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)
  • “From” email address/name of your choice

General Requirements:

  • All content is subject to review by AAHIVM editorial advisers.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Ask your account executive for submission processes and deadlines.

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2023 Digital ad deadlines

Month ad is
running in
Art deadline
January12/15
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your AAHIVM account executive for more information

Rob Glass

Account Executive
717.430.2212

robert.glass@theYGSgroup.com

Schedule a Meeting

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the American Academy of HIV Medicine (AAHIVM) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.