About APMA

Founded in 1912, the American Podiatric Medical Association (APMA), headquartered in Bethesda, MD, is the leading resource for foot and ankle health information. In addition to the national headquarters, APMA boasts 53 state component locations throughout the United States and its territories, as well as affiliated societies. Learn more about the history of APMA.

Membership

All practicing APMA members are licensed by the state in which they practice podiatric medicine. Members are obligated to follow a strict professional code of ethics set forth by APMA. As members of the association, DPMs are afforded many benefits at the national and local level. Nationally, the association provides members with a cohesive platform from which to advocate for podiatric physicians on all issues affecting foot and ankle health. Locally, membership provides a network of peers and resources offered by each state component society. There are also many clinical education affiliates and related organizations that members may join. 

Recognized as the voice of APMA to its members and to the public, APMA News is your connection to decision makers!

APMA News is the most trusted source for the podiatric medical profession, focusing on the programs and progress of the association.

12,500+

Circulation

25,000+

Readership

Digital and Print

Topics include:

  • Reimbursement Issues
  • Legislative Affairs
  • Practice Management
  • And More!

The Basics:

  • APMA News is published 6x per year, including 4x in print and 2 online-exclusive issues. All issues are available online.
  • Published first week of the second publication month
  • Periodical postage; normally polybagged

Editorial Calendar

IssueAd CLoseArt DueMail Date
Jan/Feb 2024Dec. 12, 2023*Jan. 2, 2024*Feb. 6, 2024*
March/April 2024 (Digital Exclusive)Feb. 12, 2024*Feb. 26, 2024*
May/June 2024Apr. 26, 2024*May 10, 2024*Jun. 12, 2024*
July/August 2024June 14, 2024*July 1, 2024*Aug. 2, 2024*
Sept/Oct 2024 (Digital Exclusive)Aug. 21, 2024*Sept. 5, 2024*
Nov/Dec 2024Oct. 11, 2024*Oct. 25, 2024*Nov. 27, 2024*

*DATES ARE SUBJECT TO CHANGE

APMA News Rates

Full Color Rates

Size1x3x6x12x (Two-Year Rate)
Full Page$2,210$1,855$1,730$1,685
Half Page$1,795$1,545$1,435$1,375
Quarter Page$1,435$1,165$1,090NA

Black and White Rates

Size1x3x6x12x (Two-Year Rate)
Full Page$1,675$1,320$1,195$1,150
Half Page$1,260$1,010$900$840
Quarter Page$900$630$555NA

Cover/Preferred Position Rates*

PositionRate
Cover 2$2,765
Cover 3$2,765
Cover 4$3,315

*Non-cancellable, 10% penalty applied

Corporate Member/Corporate Partner Rates

Please contact your Account Executive for rates.

Exclusive Print Opportunities

Want to promote an upcoming event, a new product or an entire product line? Our special opportunities and unique offerings are sure to leave a lasting impression.

False Cover

Put your company before all else by being the cover of the magazine, and reap the benefits of commanding reader interest.

Polybag Insert

Be front and center and get creative with this special print opportunity.

Belly Band

Be the premier focus of readers by wrapping your message around the front cover of the magazine.

Ad Insert

Your ad will reach readers first as it is printed on more weighty paper than the other pages.

Contact your account executive for custom rates.
Limit one per issue.

Advertising Inserts

Insert Rates

InsertRate
Two Page InsertContact for Special Pricing
Four Page InsertContact for Special Pricing

Insert Sizes & Specs

Insert TypeBindingSizeTrim Size
Two Page (one sheet/two sides)Tip-On8″ x 11.125″8″ x 10.875″
Two Page (one sheet/two sides)Stitched8.5″ x 11.125″8.25″ x 10.875
Four Page (one sheet/two sides; folded)Tip-On16″ x 11.125″; folds to 8″ x 11.125″16″ x 10.875″; folds to 8″ x 10.875″
Four Page (one sheet/two sides; folded)Stitched16.75″ x 11.125″; folds to 8.375″ x 11.125″16.5″ x 10.875″; folds to 8.25″ x 10.875″
  • APMA requires a two-month notice of the date of insertion.
  • Inserts are subject to APMA approval, prior to Display Ad Space Reservation date.
  • For tip-ons: an extra 1/8″ is added to the top and bottom for trim.
  • For Stitched: an extra 1/8″ is added to ad sides for binding and trim.
  • All inserts are to be supplied folded. Live matter should not exceed 1/4″ minimum inside all edges of trimmed insert.
  • Note: Because the magazine is perfect bound, no 4″ lip is necessary for stitched inserts. That requirement is only for saddle-stitched publications.

Additional Opportunities Available for APMA News

  1. Larger units, gate-folds, tip-ins, die-cuts: Rates upon request.
  2. Back-up rates (per page): 1/2x earned B/W page rate.
  3. Business Reply Cards: 1x earned B/W page rate.
  4. Larger Size Business Reply Cards: 2x earned B/W page rate.
  5. Business Reply Card Requirements: A business reply card will be accepted when run in conjunction with an advertisement of at least one page. Please check with the production manager for mechanical requirements.
  6. Polybagged Outserts
    Specs for above mentioned items are available upon request.

Q&A Advertorial – $3,300

This is a great way to extend a message through a Q&A with an industry expert and the editor of APMA News. Themes to be determined based on editorial content.

Advertiser Supplies:

  • Name of C-Level executive to be interviewed
  • High-res 300 dpi photo of interviewee or image of your choice
  • 4 or 5 Questions with answers
  • Company Logo, 300 dpi (JPEG, EPS, PNG)

*Limited to two spreads per issue.

Advertorial Spread – $3,300

Offered in all issues of the publication.

Advertiser Supplies:

  • Headline – 6 words max
  • Sub-head – 15 words max
  • Body copy with high-res 300 dpi photo – 470 words max
  • Body copy without photo – 707 words max
  • Logo – 300 dpi, eps preferred or high resolution jpg
  • Company info – contact name, phone number, email, address
  • Full Page Ad – Bleed: 8.625″ x 11.125″ Trim: 8.375″ x 10.875″

*Limited to two spreads per issue.

APMA News Specs

SizeSpecs
Full PageNo Bleed: 7″ x 9.625″

With bleed:
Trim size: 8.25″ x 10.875″ 
Final Specs: 8.5″ x 11.125″
Half Page Vertical3.375″ x 9.625″
Half Page Horizontal7″ x 4.625″
Quarter Page3.375″ x 4.625″
Two Page SpreadNon-bleed: 15.375″ x 9.875″; keep live area at least .625″ away from both sides of the gutter (middle) 

Full-bleed: 16.75″ x 11.125″; keep live area at least .625″ away from both sides of the gutter (middle); keep live area at least .25″ away from trim. Trim is 16.5″ x 10.875″; bleed is .125″ on all four outside borders.

APMA News Digital Edition

12,500+

CIrculation

4 :30 mins

Avg. Time Spent

5,650

Avg. Page views per Month

The APMA News digital edition is a continued opportunity to connect with active readers and buyers. There will be 2 online-exclusive issues in 2024.  

Elevate your brand’s visibility today by advertising in the APMA News Digital Edition, capturing the attention of engaged readers across multiple platforms. APMA News Digital Edition gets promoted through email distributions, social media pages, and the APMA mobile application.

Optimize your marketing message, branding, and exposure with belly bands, blow-in cards, flash, customer surveys, and more!   

Digital Edition Rates and Specs

PositionSPecs1x
Left of Front Cover8.5″ x 11.5″ or 7″ x 9.625″ + Click-through URL$3,000
Skyscraper120 x 600 pixels + Click-through URL$2,000
Left of Front + Skyscraper8.5″ x 11.5″ or 7″ x 9.625″ + Click-through URL and 120 x 600 pixels + Click-through URL$3,200
Belly Band (Front Cover)8.25″ x 3″ + Click-through URL$2,300
Belly Band (Inside Issue)8.25″ x 3″ + Click-through URL$1,100
Blow-in Card4″ x 6″, PDF – Front and Back + Click-through URL$900

Take over the digital edition.

Includes: left of front cover, digital edition skyscraper, digital edition blow in, announcement eblast top and bottom banner = $4590

Issue Promotion Eblast

The bi-monthly Issue Promotion Eblast is a preview of each issue of APMA News.

Sent to mailing list of 12,500+.

Available through the APMA Engage app.

Advertising Opportunities

PlacementSpecs1x Rate
Announcement Eblast Top Banner Ad650 x 90px$750
Announcement Eblast Bottom Banner Ad650 x 90px$550

JAPMA

JAPMA is the official digital medical journal of the American Podiatric Medical Association focusing on the latest in lower-extremity research.

Topics include:

  • Care of the diabetic foot
  • Dermatopathology
  • Foot and ankle surgery
  • Biomechanics
  • And more!

12,500

Avg. users each month

JAPMA is the premier scientific journal in foot and ankle medicine, reaching decision makers in podiatric medicine and other medical specialties. 

Bi-Monthly Digital Journal

PlacementSpecs2 Months6 months12 Months
Leaderboard Ad (1 available)728 x 90px + Click through URL$665$1,850$3,350
Tower Ad (1 available)
-Homepage (right rail)
-Journal, issue, and article pages (left rail)
160 x 600px + Click through URL$600$1,650$3,000
Footer Ad
(1 available)
728 x 90px + Click through URL$500$1,400$2,500
Ad Widgets (2 available)
-Homepage (right rail)
-Journal, issue, and article pages (left rail)
300 x 250px + Click through URL$335$900$1,650

*Ads can be added at any time. Published on or around the 15th of the second publication month.

*Ad Files accepted: png, gif and, jpg

The National Today Daily Print Edition

Read by over 84% of attendees!

Rates include insertion for all three days of the event!

Advertising OptionsSizeRates
Full PageBleed: 9.5″ x 12.5″
Trim: 9.25″ x 12.25″
$4,000
Cover PagesBleed: 9.5″ x 12.5″
Trim: 9.25″ x 12.25″
$4,500
Half Page Horizontal8.25″ x 5.3125″$3,500
Half Page Vertical4.03125″ x 11.25″$3,500
Quarter Page4.03125″ x 5.3125″$2,500
Eighth Page4.03125″ x 2.672″$1,900

Newsletter size: Folded 9.25″x 12.25″; Flat 18.5″x 12.25″

Deadlines

IssueAd CloseArt Due
Issue 15/27/20247/3/2024
Issues 2 and 36/10/20247/24/2024

Gain additional exposure and reach more than 2,000 attendees!

Geofencing

Geofencing is mobile marketing taken to the next level, allowing a perimeter to be set up around the convention center that triggers user interaction when attendees enter the space. Geofencing also lets you get the most out of your advertising with powerful analytics, including insights into how many people see your ad and how many people engage.

By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices after the show. Don’t miss this targeted advertising opportunity!

Packages start at $3,000

Display banners for both desktop and mobile in all of these sizes (JPEF or GIF plus click-through URL): 

  • 728 x 90 pixels 
  • 300 x 250 pixels
  • 300 x 600 pixels 
  • 160 x 600 pixels 
  • 320 x 50 pixels 

Contact your Account Executive for packages! 

APMA Mobile App

Well over 86% of Annual Scientific Meeting attendees use the event mobile app. Advertise on the event mobile app to gain access to those who are networking on the show floor, in client meetings, or in sessions by having your brand at their fingertips. The APMA mobile app is supported by Android and iPhone platforms. 


Art Due: August 1, 2024

Advertising optionsSizeRates (Net)
Mobile App Banner300 x 50 + Click through URL$750 per year

E-Blast Ads

A custom online promotion to gain additional exposure will ensure you are set up for success, not just while you are at the event but before and after. These specialized e-blasts build your brand with APMA attendees and will be sure to extend your reach before, during, and after the meeting.

-Includes general and micro-targeted messaging.

-Registration opens March 2024.

-Art is due Monday the week of the mailing.

eWeekly

Sent weekly to 13,700+ members leading up to registration deadlines for The National! Be first to get in front of these members by advertising in this weekly e-newsletter. Ask about this very exclusive NEW opportunity!

32%

Avg. open Rate

FrequencySizeRates (net)
1 Week600 x 200 px + Click through URL$750
3+ Weeks600 x 200 px + Click through URL$625 each
10+ Weeks600 x 200 px + Click through URL$500 each

À la carte Options

Bundle all the E-Blast placements below and reach the Annual Scientific Meeting attendees before, during, and after the event. Rates include insertion in three ePreviews, three eDailies, and one ePost. Reaching roughly 12,000 members and attendees.

Ad Placement Package: $2,600 (value of $3,250)


Before Event: ePreview*

Launched two to three times 4-6 weeks prior to the Annual Scientific Meeting; generate registration, showcase meeting schedules, and provide links with event-planning resources for your show experience.

*Sent exclusively to meeting registrants. Great option for exhibitors!

69%

Avg. Open Rate

PositionSizeRate (net)
Banner600 x 200 px + Click through URL$875

During Event: eDaily

Sent early each morning to the APMA member list and registrants for the meeting to update them on event coverage and recaps from the prior day. 

34%

Avg. Open Rate

PositionSizeRate (net)
Banner600 x 200 px + Click through URL$1,500

After Event: ePost

Provides event highlights and recap within two weeks after The National. The email blasts can be purchased for a reduced rate when bundled together.

27%

Avg. Open Rate

PositionSizeRate (net)
Banner600 x 200 px + Click through URL$875

APMA.org

Target Your Audience 24/7 with Digital Advertising

We live, work, get our news, and buy in an increasingly digital world. Online advertising not only allows you to zero in on your target customer, but also gives you extensive tools to track the ROI of your marketing dollars. Your ad, with an active link, instantly takes decision makers to current information about products and services they’re ready to buy. From lower banner ads to sponsored content on the homepage, APMA.org provides you with the tools to stay in front of podiatrists.

3.3M

Page Views

1.5M

Unique Page Views

600k

Unique Visitors

0:31

AVG. time on Page

Metrics (12-month average) 

Banner Advertising*

Each banner slot can accommodate up to three ads in rotation.

Ad SizeNet Rate/Month
Lower Banner (728×90)$1200 per month or $12,500 annually
Patients & the Public page on APMA.org
Lower Banner (728×90)
$800 per month

*Banner ads only run on the APMA.org homepage and Patients & the Public page

File Specifications

  • jpeg and gif files only
  • Animation is not allowed
  • File size max 30KB

Sponsored Content

29,898

VIEWS per month

14,112

Unique Views Per month

Metrics (12-month average)

$2,500 per month

$3,000 includes embedded video

Sponsored Content deliverables- should be provided 2 weeks before run date:

  • Logo (jpg 300 dpi or higher)
  • Headline (up to 6 words)
  • Word Preview (up to 30 words)
  • Optional: Hero image (2000px wide, between 800-1200px high), left side should have a dark background for a headline in white text 
  • Copy for article (no more than 400 words via Word document) for APMA.org; hero image will link to this article, and article will link to URL of advertiser’s choice. 
  • Up to two images
  • Link text + URL text

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on APMA’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Display AdsStarting at $40 CPM
VideosStarting at $75 CPM

Rates per 1,000 impressions. There is a minimum of 40,000 impressions/month.

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • Click-through URL
  • 320×50
  • 300×50
  • 728×90

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 

Recommended Video Formats:

  • .MP4
  • .FLV
  • .WEBM
  • .MOV
  • .MPG
  • .MPEG
  • GIF (Animated – Max. 15 seconds of looping) 

Max File Size: 200 MG

Ad Formats:

  • 16:9: 640×360 (minimum); 1920×1080 (recommended)
  • 4:3: 480×360 (minimum); 640×480 (recommended)
  • Greater than or equal to 5 seconds
  • Less than or equal to 60 seconds

Sponsored Eblast

8,549+

Approx. distribution
(2023 AVG)

34%

Avg. Open Rate
(May-July 2022)

Reach APMA members with an email promoting your product or service. Advertisers provide email content in HTML format, “From” email address/name of your choice, and we handle the rest. With links back to your website, this is an excellent lead generation opportunity.

Freq.Net Rate/Week
Weekly$2,250 per email
 
Special rate: $2,000 per email for 3+ emails

Materials Requirements for Advertisers

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Subject line for the email
  • Preheader text
  • “From” email address/name of your choice

HTML Requirements

  • 650px wide (recommended)
  • Mobile responsiveness
  • Build the HTML file with tables instead of DIV; DIV does not work well with email
  • Footer to include Company Name, Valid Postal Address, Email Address
  • Do not use a single image in your targeted eblast
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded

General Requirements

  • All content is subject to review by APMA editorial advisers.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad. (APMA will add this)
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Ask your account executive for submission processes and deadlines.
  • Every email and its subject line should be targeted to a specific audience.
  • Identify the specific business problem you are solving and ensure that the solution and story you are conveying provides value-add content to the reader. Provide thought leadership via an editorial piece covering an industry or market problem and discussing how the product can solve the problem or meet the challenge. A strong thought leadership piece will include quotes or examples from one or more sources with success stories.
  • Offer an editorialized perspective on how your product or service effectively solves this problem for the reader/user. This is best achieved through telling the story of an actual product user. Utilize a source, a person who is using the product, who can be quoted/cited in some way. This should be a real-life person speaking to their experience and how they’ve applied this product to accomplish a goal or solve a problem in their business. Note these should not be traditional marketing testimonial quotes but true, longer-form success stories.
  • Avoid using sensational words and marketing/sales language.
  • Include an image of the person using the product. The image should be related to or representational of the story.
  • The Subject Line should be positive, compelling and not sensational or click-bait. Consider using the subject or preheader text to promote an offer.
  • CTA button to be included following first paragraph, before the scroll. Consider text like “read more” or “shop now”. Avoid “click here”.

Looking for help with copywriting? Assistance from freelance writers is available. Contact your Account Executive for rates and availability.

Webinar Opportunities

Presentation delivered to the membership

Price: $950

Deliverables:

  • Sponsor provides one speaker and content to present a webinar on APMA platforms.
  • All content, speakers, and themes are vetted through association for approval.
  • Sponsor recognition/logo at the start and end of webinar
  • Promotion on APMA website, enewsletter(s) & social media channels starting 3 weeks out from the start date of the webinar.

Sponsorship of association lead webinar

Price: $750

Deliverables:

  • Sponsor provides two 30 second commercials to be read during a webinar.
  • Sponsor recognition/logo present at start and end of webinar.
  • Sponsor recognition on promotional channels (APMA website, enewsletter(s) and social media.
  • Sponsor recognition on all webinar promotion materials.

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

2025 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your APMA account executive for more advertising information.

Karen Tappenden
Account Executive
717.430.2401

Set up a meeting!

[email protected]

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the American Podiatric Medical Association (APMA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. 

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701