About APMA

Founded in 1912, the American Podiatric Medical Association (APMA), headquartered in Bethesda, MD, is the leading resource for foot and ankle health information. Currently, the organization represents a vast majority of the estimated 18,000 podiatrists in the country. In addition to the national headquarters, APMA boasts 53 state component locations throughout the United States and its territories, as well as affiliated societies. Learn more about the history of APMA.

Membership

All practicing APMA members are licensed by the state in which they practice podiatric medicine. Members are obligated to follow a strict professional code of ethics set forth by APMA. As members of the association, DPMs are afforded many benefits at the national and local level. Nationally, the association provides members with a cohesive platform from which to advocate for podiatric physicians on all issues affecting foot and ankle health. Locally, membership provides a network of peers and resources offered by each state component society. There are also many clinical education affiliates and related organizations that members may join. 

Recognized as the voice of APMA to its members and to the public, APMA News is your connection to decision makers!

APMA News is the most trusted source for the podiatric medical profession, focusing on the programs and progress of the association.

Topics include:

  • Reimbursement Issues
  • Legislative Affairs
  • Practice Management
  • And More!

The Basics:

  • APMA News is a 6x per year print publication with a circulation of nearly 14,000 professionals
  • Published first week of the second publication month
  • Periodical postage; normally polybagged
  • 76 percent of APMA’s 12,500-plus members report they regularly read APMA News, and more members say they regularly read APMA News than any other podiatry-related publication

Editorial Calendar

IssueAd CLoseArt DueMail Date
Jan/Feb 2023Dec. 6, 2022*Jan. 3, 2023*Feb. 1, 2023*
March/April 2023Feb. 17, 2023*Mar. 3, 2023*Apr. 1, 2023*
May/June 2023Apr. 27, 2023*May 11, 2023*June 1, 2023*
July/August 2023June 17, 2023*July 1, 2023*Aug. 1, 2023*
Sept/Oct 2023Aug. 23, 2023*Sept. 7, 2023*Oct. 3, 2023*
Nov/Dec 2023Oct. 10, 2023*Oct. 24, 2023*Dec. 1, 2023*
*DATES ARE SUBJECT TO CHANGE

APMA News Rates

Full Color Rates

Size1x3x6x12x (Two-Year Rate)
Full Page$2,210$1,855$1,730$1,685
Half Page$1,795$1,545$1,435$1,375
Quarter Page$1,435$1,165$1,090NA

Black and White Rates

Size1x3x6x12x (Two-Year Rate)
Full Page$1,675$1,320$1,195$1,150
Half Page$1,260$1,010$900$840
Quarter Page$900$630$555NA

Cover/Preferred Position Rates*

PositionRate
Cover 2$2,765
Cover 3$2,765
Cover 4$3,315
*Non-cancellable, 10% penalty applied

Corporate Member/Corporate Partner Rates

Please contact your Account Executive for rates.

APMA News Specs

SizeSpecs (wxH)
Full Page• No Bleed: 7″ x 9.625″
• With bleed: Trim size: 8.25″ x 10.875″ 
Final Specs: 8.5″ x 11.125″
Half Page Vertical3.375″ x 9.625″
Half Page Horizontal7″ x 4.625″
Quarter Page3.375″ x 4.625″
Two Page SpreadNon-bleed: 15.375″ x 9.875″; keep live area at least .625″ away from both sides of the gutter (middle) 

Full-bleed: 16.75″ x 11.125″; keep live area at least .625″ away from both sides of the gutter (middle); keep live area at least .25″ away from trim. Trim is 16.5″ x 10.875″; bleed is .125″ on all four outside borders.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8″ away from trim. Spread ads must have at least 3/8″ total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8″ bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. APMA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Advertising Inserts

Insert Rates

InsertRate
Two Page InsertContact Rob for Special Pricing
Four Page InsertContact Rob for Special Pricing

Insert Sizes & Specs

Insert TypeBindingSizeTrim Size
Two Page (one sheet/two sides)Tip-On8″ x 11.125″8″ x 10.875″
Two Page (one sheet/two sides)Stitched8.5″ x 11.125″8.25″ x 10.875
Four Page (one sheet/two sides; folded)Tip-On16″ x 11.125″; folds to 8″ x 11.125″16″ x 10.875″; folds to 8″ x 10.875″
Four Page (one sheet/two sides; folded)Stitched16.75″ x 11.125″; folds to 8.375″ x 11.125″16.5″ x 10.875″; folds to 8.25″ x 10.875″
  • APMA requires a two-month notice of the date of insertion.
  • Inserts are subject to APMA approval, prior to Display Ad Space Reservation date.
  • For tip-ons: an extra 1/8″ is added to the top and bottom for trim.
  • For Stitched: an extra 1/8″ is added to ad sides for binding and trim.
  • All inserts are to be supplied folded. Live matter should not exceed 1/4″ minimum inside all edges of trimmed insert.
  • Note: Because the magazine is perfect bound, no 4″ lip is necessary for stitched inserts. That requirement is only for saddle-stitched publications.

Additional Opportunities Available for APMA News

  1. Larger units, gate-folds, tip-ins, die-cuts: Rates upon request.
  2. Back-up rates (per page): 1/2x earned B/W page rate.
  3. Business Reply Cards: 1x earned B/W page rate.
  4. Larger Size Business Reply Cards: 2x earned B/W page rate.
  5. Business Reply Card Requirements: A business reply card will be accepted when run in conjunction with an advertisement of at least one page. Please check with the production manager for mechanical requirements.
  6. Polybagged Outserts
    Specs for above mentioned items are available upon request.

APMA News Digital Edition

5,650

Avg. Page views per Month

4 mins

Avg. Time Spent

The APMA News digital edition is a continued opportunity to connect with active readers and buyers.

Optimize your marketing message, branding, and exposure with belly bands, blow-in cards, flash, customer surveys, and more!     

Digital Edition Rates and Specs

PositionSPecs1x
Left of Front Cover8.5″ x 11.5″ or 7″ x 9.625″ + Click-through URL$3,000
Skyscraper120 x 600 pixels + Click-through URL$2,000
Left of Front + Skyscraper8.5″ x 11.5″ or 7″ x 9.625″ + Click-through URL and 120 x 600 pixels + Click-through URL$3,200
Belly Band (Front Cover)*8.25″ x 3″ + Click-through URL$2,300
Belly Band (Inside Issue)*8.25″ x 3″ + Click-through URL$1,100
Blow-in Card3″ x 5″ or 4″ x 6″ + Click-through URL$900

Issue Promotion Eblast

The bi-monthly Issue Promotion Eblast is a preview of each issue of APMA News

Advertising Opportunities

PlacementSpecs1x Rate
Announcement Eblast Top Banner Ad650 x 90px$750
Announcement Eblast Bottom Banner Ad650 x 90px$750

JAPMA Digital Edition

JAPMA is the official medical journal of the American Podiatric Medical Association focusing on the latest in lower-extremity research.

Topics include:

  • Care of the diabetic foot
  • Dermatopathology
  • Foot and ankle surgery
  • Biomechanics
  • And more!

12,500

Avg. users each month

JAPMA is the premier scientific journal in foot and ankle medicine, reaching decision makers in podiatric medicine and other medical specialties. 

Advertise in the Digital Edition!

PlacementSpecs3 months6 months12 months
Leaderboard Ad (1 per issue)728 x 90px + Click through URL$1,000$1,850$3,350
Homepage Tower Ad160 x 600px + Click through URL$900$1,650$3,000
Footer Ad (1 per issue)728 x 90px + Click through URL$750$1,400$2,500
Right Rail Ad Widgets (3 available)300 x 250px + Click through URL$500$900$1,650

Gain additional exposure and reach more than 2,000 attendees!

Geofencing

Geofencing is mobile marketing taken to the next level, allowing a perimeter to be set up around the convention center that triggers user interaction when attendees enter the space. Geofencing also lets you get the most out of your advertising with powerful analytics, including insights into how many people see your ad and how many people engage.

By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices after the show. Don’t miss this targeted advertising opportunity!

Packages start at $3,000 for 70,000 impressions.

Display banners for both desktop and mobile in all of these sizes (JPEF or GIF plus click-through URL): 

  • 728 x 90 pixels 
  • 300 x 250 pixels
  • 300 x 600 pixels 
  • 160 x 600 pixels 
  • 320 x 50 pixels 

Contact Rob for packages! 

APMA Mobile App

Well over 86% of Annual Scientific Meeting attendees use the event mobile app. Advertise on the event mobile app to gain access to those who are networking on the show floor, in client meetings, or in sessions by having your brand at their fingertips. The APMA mobile app is supported by Android and iPhone platforms. 

Advertising optionsSizeRates (Net)
Mobile App Banner300 x 50 + Click through URL$750 per year

Ad Close: July 7, 2023
Art Due: July 21, 2023

The National Today Daily Print Edition

Read by over 84% of attendees!

Advertising OptionsSizeRates (net)
Full PageBleed: 9.5″ x 12.5″
Trim: 9.25″ x 12.25″
$4,000
Cover PagesBleed: 9.5″ x 12.5″
Trim: 9.25″ x 12.25″
$4,500
Half Page Horizontal8.25″ x 5.3125″$3,500
Half Page Vertical4.03125″ x 11.25″$1,000
Quarter Page4.03125″ x 5.3125″$3,500
Eighth Page4.03125″ x 2.672″$2,750

Newsletter size: Folded 9.25″x 12.25″; Flat 18.5″x 12.25″

Rates include insertion for each day of the event.

Deadlines

IssueAd CloseArt Due
Issue 16/24/20236/24/2023
Issues 2 and 37/8/20237/8/2023

E-Blast Ads

A custom online promotion to gain additional exposure will ensure you are set up for success, not just while you are at the event but before and after. These specialized e-blasts build your brand with APMA attendees and will be sure to extend your reach before, during, and after the meeting.

eWeekly

Sent weekly to members leading up to registration deadlines for The National! Be first to get in front of these members by advertising in this weekly e-newsletter. Ask Rob about this very exclusive NEW opportunity!*

32%

Avg. open Rate

FrequencySizeRates (net)
1 Week600 x 200 px + Click through URL$750
3+ Weeks600 x 200 px + Click through URL$625 each
10+ Weeks600 x 200 px + Click through URL$500 each

*Runs May 4, 2023 through July 28, 2023. 

À la carte Options

Bundle all the E-Blast placements below and reach the Annual Scientific Meeting attendees before, during, and after the event. Rates include insertion in three ePreviews, three eDailies, and one ePost.

Ad Placement: $2,600 (value of $3,250)


Before Event: ePreview

Launched two to three times 4-6 weeks prior to the Annual Scientific Meeting; generate registration, showcase meeting schedules, and provide links with event-planning resources for your show experience.

54%

Avg. Open Rate

PositionSizeRate (net)
Banner600 x 200 px + Click through URL$875

During Event: eDaily

Sent early each morning to the APMA member list and registrants for the meeting to update them on event coverage and recaps from the prior day. 

34%

Avg. Open Rate

PositionSizeRate (net)
Banner600 x 200 px + Click through URL$1,500

After Event: ePost

Provides event highlights and recap within two weeks after The National. The email blasts can be purchased for a reduced rate when bundled together.

27%

Avg. Open Rate

PositionSizeRate (net)
Banner600 x 200 px + Click through URL$875

APMA.org

Target Your Audience 24/7 with Digital Advertising

We live, work, get our news, and buy in an increasingly digital world. Online advertising not only allows you to zero in on your target customer, but also gives you extensive tools to track the ROI of your marketing dollars. Your ad, with an active link, instantly takes decision makers to current information about products and services they’re ready to buy. From lower banner ads to sponsored content on the homepage, APMA.org provides you with the tools to stay in front of podiatrists.

2,262,103

Page Views

1,785,829

Unique Page Views

881,877

Unique Visitors

1:09

AVG. time on Page

Metrics (12-month average) 

Banner Advertising

Each banner slot can accommodate up to three ads in rotation.

Ad SizeNet Rate/Month
Lower Banner (728×90)$1200 per month or $12,500 annually
Learn About Feet page on APMA.org
Lower Banner (728×90)
$800 per month


Call your Account Executive for availability

File Specifications

  • jpeg and gif files only
  • Animation is not allowed
  • File size max 30KB

Sponsored Content

29,898

VIEWS per month

14,112

Unique Views Per month

Metrics (12-month average)

$2,500 per month

$3,000 includes embedded video

Sponsored Content deliverables- should be provided 2 weeks before run date:

  • Logo (jpg 300 dpi or higher)
  • Headline (up to 6 words)
  • Word Preview (up to 30 words)
  • Optional: Hero image (2000px wide, between 800-1200px high), left side should have a dark background for a headline in white text 
  • Copy for article (no more than 400 words via Word document) for APMA.org; hero image will link to this article, and article will link to URL of advertiser’s choice. 
  • Up to two images
  • Link text + URL text

Social media promotion included before run date. 

Retargeting Campaign

Retargeting campaigns allow you to deliver your banner or video ads to apma.org visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.

Retargeting is a cookie-based technology that uses a simple Javascript code to target your audience across the web and on social media, allowing your ads to be served to qualified users that have visited APMA’s website pages that begin with https://www.apma.org/PracticingDPMs/

You provide your campaign budget and your ads will run until contracted impressions are met on APMA’s website pages that begin with https://www.apma.org/PracticingDPMs/.

Specs

Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible. Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Display/Video Ad Retargeting:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • 320×50
  • 300×50
  • 728×90

Recommended Ad Formats:

  • .JPG or .PNG (Static Image) 
  • •.GIF (Animated – Max. 15 seconds of looping) 
  • Click-through URL

Materials are due two weeks prior to the campaign start date.

Contact Rob for pricing and advertising information.

Sponsored Eblast

10,000

Approx. distribution

30%

Avg. Open Rate
(May-July 2022)

Reach APMA members with an email promoting your product or service. Advertisers provide email content in HTML format, “From” email address/name of your choice, and we handle the rest. With links back to your website, this is an excellent lead generation opportunity.

Freq.Net Rate/Week
Weekly$2,250 per email
 
Special rate: $2,000 per email for 3+ emails

Materials Requirements for Advertisers

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
    • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
    • All hyperlinks need to be embedded
  • Subject line for the email
  • Preheader text
  • “From” email address/name of your choice

HTML Requirements

  • 650px wide (recommended)
  • Mobile responsiveness
  • Build the HTML file with tables instead of DIV; DIV does not work well with email
  • Do not use a single image in your targeted eblast
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded

General Requirements

  • All content is subject to review by APMA editorial advisers.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Ask your account executive for submission processes and deadlines.

Social Media

Distribute your message through APMA’s social media.

Twitter: 35,278 followers — @apma
Facebook: 41,784 followers — @theapma
Instagram: 1,145 followers — @official_apma
LinkedIn: 6,416 — American Podiatric Medical Association (APMA)
Professional Education Facebook: 667 followers — @apmamembers

APMA Social Media Package- $2,250

  • 1 post on the Professional Education Facebook page
  • 1 post on the LinkedIn page
  • 1 Post on the public Facebook page
  • 2 tweets through Twitter
  • 1 post on Instagram

Materials Requirements

PlacementFeed and image dimensions and GuidelinesFeed ad character limits
Facebook• Recommended specs: 1,200 x 900 pixels.
• News Feed image ratio: 4:3.
• Recommended formats: JPG and PNG
• Text: 90 characters (with spaces) recommended (longer posts may be truncated on small screens)
• Call to action with URL
Twitter• Recommended specs: 1,200 x 675 pixels
• Maximum file size: 5 MB for photos and 3 MB for animated GIFs.
• Text: 100 characters (with spaces) recommended; 280 characters max
• Call to action with URL
Instagram• Recommended specs: 1,080 x 1,080 pixels
• Aspect ratio: 1.91:1 and 4:5.
• Recommended formats: JPG and PNG
• Text: 125 characters (with spaces) recommended
• Call to action with URL
LinkedIn• Size Limit: 5 MB
• Recommended specs:1,200 x 627 pixels
• Image ratio: 3:1 to 2:3
• Recommended formats: JPG, GIF, and PNG
• Text: 100 characters (with spaces) recommended; 140 max
• Call to action with URL

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2022 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/17
March2/14
April3/17
May4/15
June5/16
July6/16
August7/15
September8/15
October9/14
November10/13
December11/14

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your APMA account executive for more advertising information.

Rob Glass
Account Executive
717.430.2209

robert.glass@theYGSgroup.com

Schedule a Meeting

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the American Podiatric Medical Association (APMA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.