Programmatic Advertising

In the digital landscape, leveraging programmatic advertising is not just a competitive edge; it’s a crucial strategy for brands aiming to scale. In marketing, digital ads are the go-to channel for broadcasting messages to consumers. Allow YGS to help you scale your marketing strategy through programmatic advertising.

Retargeting
Keeping Your Audience Engaged
Create highly targeted ad campaigns that reach your website visitors after they leave
your website—promoting your products, services, events, or membership. YGS supplies
a retargeting pixel for each desired web page, which would send ads to visitors on your
designated page. These ads are served across the Trade Desk Network, which is made up of more than 400 top broadcasters, publishers, and platforms.

Geofencing
Location-Based Advertising That Goes the Distance
This mobile marketing strategy sets a virtual perimeter around your store, competitors’
locations, or related events, capturing cellphone IP addresses when visitors enter. These
hyper-targeted, location-based ads not only maximize ad exposure but also provide powerful analytics, showcasing your views and engagement metrics.

Our team can provide recommendations or work with your goals, audience, and budget. All ads require a 40,000 impression minimum and come with a dashboard that provides real time insight into your campaign including, but not limited to, impressions, clicks, and CTR

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on ASBO’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Display Rates

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Geofencing

Geofencing is the most targeted and effective way to reach an audience that has visited a very specific location at a specific time. For conferences, we start collecting user data on the first day of the show. As users enter the geofenced area their mobile id is collected and we can immediately start to serve your marketing message to this audience. We continue to deliver ads during the conference for an effective “at market” campaign and then target these same users for a week (or more) after the event.

By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices and homes after the show. Don’t miss this targeted advertising opportunity!

Geofencing Specs:

Submit all sizes for maximum reach. This is a mobile-heavy campaign, so the 300×250 and 320×50 will deliver the most impressions. Make the text on your ad as large and easy to read as possible. Consider using an animated GIF with multiple frames for the 320×50 so the text can be large and spread across multiple frames.

Display banners for both desktop and mobile in the following sizes (JPEG or GIF plus the click-through URL) 

• 728 x 90 pixels 
• 300 x 250 pixels 
• 300 x 600 pixels 
• 160 x 600 pixels 
• 320 x 50 pixels

PRINT REQUIREMENTS AND FORMATS

• A high-resolution PDF/X-1a file is required for all ads.
• Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
• Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
• Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
• Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
• All fonts used must be embedded in the PDF file.
• Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
• Flatten all layers and set transparency to highest setting.
• Ads must be suitable to print as-is. Association is not responsible for any errors in content.
• PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
• Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701