ETA members process $52.7 Trillion annually in purchases worldwide.

About ETA

The Electronic Transactions Association (ETA) is the world’s leading advocacy and trade association for the payments industry. Our members span the breadth of significant payments and fintech companies, from the largest incumbent players to the emerging disruptors in the U.S and in more than a dozen countries around the world.

ETA’s membership includes independent sales organizations (ISOs), payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, software providers (ISV) and hardware suppliers.

Accelerate your business, amplify your brand, and expand your reach with ETA.

Apr 5, 2025

Transaction Trends is a digital resource brought to you by the Electronic Transactions Association. Articles include commentary on current trends, industry news and in depth insights impacting the payments industry.

View Website

Website stats 

Average Monthly Visitors: 19,612
Average Monthly Unique Page Views: 31,303
New Users: 13,042
Average Session Duration: 01:23
Ad Clicks: 14,609
Impressions: 762,283

Member Rates and Specs: 

PlacementSpecs1 month6 months12 months
Leaderboard650 x 90px 
Clickthrough URL		$750$700$650
Rectangle300 x 150px 
Clickthrough URL		$700$650$600
*Rates are per month

Non-Member Rates and Specs: 

PlacementSpecs1 month6 months12 months
Leaderboard650 x 90px 
Clickthrough URL		$900$840$780
Rectangle300 x 150px 
Clickthrough URL		$840$780$720
*Rates are per month
Best Practices & Deadlines
Apr 5, 2025

Programmatic Advertising

In the digital landscape, leveraging programmatic advertising is not just a competitive edge; it’s a crucial strategy for brands aiming to scale. In marketing, digital ads are the go-to channel for broadcasting messages to consumers. Allow YGS to help you scale your marketing strategy through programmatic advertising.


Retargeting
Keeping Your Audience Engaged
Create highly targeted ad campaigns that reach your website visitors after they leave
your website—promoting your products, services, events, or membership. YGS supplies
a retargeting pixel for each desired web page, which would send ads to visitors on your
designated page. These ads are served across the Trade Desk Network, which is made up of more than 400 top broadcasters, publishers, and platforms.

Geofencing
Location-Based Advertising That Goes the Distance
This mobile marketing strategy sets a virtual perimeter around your store, competitors’
locations, or related events, capturing cellphone IP addresses when visitors enter. These
hyper-targeted, location-based ads not only maximize ad exposure but also provide powerful analytics, showcasing your views and engagement metrics.

Our team can provide recommendations or work with your goals, audience, and budget. All ads require a 40,000 impression minimum and come with a dashboard that provides real time insight into your campaign including, but not limited to, impressions, clicks, and CTR

Apr 5, 2025

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on ETA’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Retargeting FAQs
Best Practices & Deadlines

Member Rates:

RATEDurationImpressions
Package 1$2,5003 months90,000
Package 2$3,7503 months150,000
Package 3$5,0004 months240,000

Non-Member Rates:

RATEDurationImpressions
Package 1$3,0003 months90,000
Package 2$4,5003 months150,000
Package 3$6,0004 months240,000

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • 320×50
  • 300×50
  • 728×90
  • Click-through URL

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 
Apr 5, 2025

Geofencing

ADVERTISE WITH THE POWER OF GEOFENCING

Geofencing campaigns are an excellent way to connect with conference attendees by targeting them precisely where—and when—they’ll be. This technology allows you to reach attendees and drive them to your booth, receptions, and meetings while they’re at the venue, ensuring your message reaches them in a meaningful and timely way.

Now, you can take your conference marketing to the next level with Historical Geofencing! Unlike traditional geofencing, which targets attendees in real time, historical geofencing lets you reconnect with attendees after the conference. By leveraging past location data, you can deliver targeted messages to attendees once they’ve returned home, keeping your organization top of mind and reinforcing your brands impact long after the event is over.

RUn TimeRecommended SizesPrice per Campaign
Traditional Mobile Geofencing
Minimum of 3 days300 x 50px
300 x 250px
320 x 50px
320 x 480px
336 x 280px
(.png, .jpg, .gif, and video files)		$1,600
Historical Geofencing
1 month300 x 50px
300 x 250px
320 x 50px
320 x 480px
336 x 280px
(.png, .jpg, .gif, and video files)		$1,600
Geofencing Bundle
*Includes both types of geofencing		-Traditional Mobile Geofence for 3 days.

-Historical Geofence for 1 month.		300 x 50px
300 x 250px
320 x 50px
320 x 480px
336 x 280px
(.png, .jpg, .gif, and video files)		$3,000

Apr 5, 2025

Transaction Trends Weekly

Fridays

Distributed

15,000+

Subscribers

30%

AVG. OPEN RATE

Member Rates:

PlacementSpecs1-4 Weeks5-8 Weeks7-12 weeks24 weeks
Top Banner650 x 100px Clickthrough URL$700$675$625$575
Middle Banner650 x 100px Clickthrough URL$650$625$600$550
Footer650 x 100px Clickthrough URL$625$600$550$525
Content Placement• Article summary/teaser: 100-150 words
• Link to article from your website or article can be housed on ETA’s website.If housing article on ETA’s website, content and images must be supplied (no required specs)
• Image (650×400 px) If providing a logo as your image, it must be a vector		$1,250$1,150$1,050$975
Video Only• Image of video is placed in the newsletter and linked to where the video is hosted. Both GIF and JPG file types accepted. Image and URL to video is required. $800$700$600$500
Video Add-on• Article summary/teaser: 100-150 words
• Video embedded on TransactionTrends.com
• URL to video is required		$1,600$1,500$1,375$1,275
Ad Take Over• Exclusive opportunity! Only 1 advertiser per month
• Ad specs: 650×100 (2), 650×350 (2), clickthrough URL
• Sponsored content options include: Article(s) supplied by advertiser or Q+A with sponsor		$2,000$1,800$1,650$1,550

*rates are per week and can be scheduled based on advertiser’s preference. 

Non-Member Rates:

Placement1-4 Weeks5-8 Weeks7-12 weeks24 weeks
Top Banner$840$810$750$690
Middle Banner$780$750$720$660
Footer$782$720$660$630
Content Placement$1,500$1,380$1,260$1,170
Video Only$960$840$720$600
Video Add-on$1,920$1,800$1,650$1,530
Ad Take Over$2,400$2,160$1,980$1,860

*rates are per week and can be scheduled based on advertiser’s preference. 

Best Practices & Deadlines
Apr 5, 2025

Sponsored HTML eblasts

Frequency: 1 x per month
Member Price: $3,000
Non-Member Price: $3,650

Let ETA send a sponsored email blast to our membership. New products and services that you want the industry to know about right now can be sent in an email.

16,000

Circulation*

19%

AVG. OPEN RATE*

.82%

AVG. CLICK RATE*

*stats from April 2022-April 2023

 

Material Requirements for Advertisers

  • Fully designed, ready-to-send email in an HTML file 
  • Email platforms can display your content differently, so it is recommended to use a testing service to confirm html validation and deliverability of code.
  • Subject line for email (40 characters, recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)

HTML Specifications

  • 650 px wide (recommended)
  • Footer to include Company Name, Valid Postal Address, Email Address
  • Mobile responsive
  • Build the HTML file with tables instead of DIV
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Avoid a single image as the eblast.
Email Best Practices
Digital Ad Deadlines

Deadlines and Proofing

  • Materials are due on Monday, two weeks before the scheduled send date. A delay in materials or advertiser approval could jeopardize the send date.
  • All content is subject to review by ETA.
  • Emails cannot be used to promote non ETA events including webinars, exhibit presence, sponsorships etc.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • A proof from the email system will be sent for advertiser approval. 
  • Upon request, advertisers can receive eblast metrics. No contact information will be shared with advertisers.

Apr 5, 2025

Webinars

ETA offers live and on-demand webinars to provide interactive and media-rich presentations on current and hot topics in the electronic payments industry. ETA supplements its numerous education programs with regular webinars throughout the year. Sponsoring a webinar is a great venue to provide information on your company’s products and services as well as to provide relevant information about the current payments arena to ETA members. 

147 average attendees per webinar

90% of registrants attend the live ETA webinar. The average is between 35%-45% according to Ring Central.

Benefits

  • Up to three promotional e-blasts to more than 18,000 payments professionals with your company name, logo, and a link to your company website announcing the webinar 
  • Link directed to your company’s website from webinar event page 
  • Webinar title slide with your logo and slide with company info before the webinar begins 
  • Verbal recognition at beginning and end of webinar 
  • Promotion of webinar in the Transaction Trends Weekly e-newsletter 
  • Webinars are recorded and archived on ETA’s website; sponsor may link to archive for their website

Criteria

  • One sponsor per event
  • ETA will host the webinar
  • The topic, speaker(s) and content must be timely, relevant and mutually agreed upon with ETA
  • The webinar will be no more than 50 minutes
  • Attendees must pre-register in order to participate in the webinar
  • The presentation must be non-commercial 
  • The date and time will be provided by ETA and agreed upon by the sponsor
  • Both ETA and sponsor will market the event 

Member Sponsorship Fee: $5,000
Non-Member Sponsorship Fee: $6,000

Best Practices & Deadlines
Apr 5, 2025

Social Media Timeline Post

Engage with ETA’s social media audience with a timeline post.  inventory is limited so book today!

  • 1 post on each platform: LinkedIn, X
  • Frequency: 1 post per month

Member Price: $1,500
Non-Member Price: $1,800

Visit ETA on social media!

LinkedIn– 11,000+ followers

X– 8,400+ followers

Advertiser Specs

PlatformFeed and Image
dimensions and guidelines		Feed ad character limits
XRecommended specs: 1,200 x 675 pixels
Maximum file size: 5 MB for photos and 3 MB for animated GIFs.		Text: 100 characters (with spaces) recommended; 280 characters max
Call to action with URL
LinkedInSize Limit: 5 MB
Recommended specs: 1,200 x 627 pixels
Image ratio: 3:1 to 2:3
Recommended formats: JPG, GIF, and PNG		Text: 100 characters (with spaces) recommended; 140 max
Call to action with URL
Best Practices & Deadlines
Apr 5, 2025

Digital Ad Deadlines

2025 Digital ad deadlines

Month ad is
running in		Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

2026 DIGITAL AD DEADLINES

MONTH AD
iS RUNNING IN		ART DEADLINE
January12/15
February1/15
March2/13
April3/13
May4/15
June5/15
July6/15
August7/15
September8/14
October9/15
November10/15
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Apr 5, 2025

Contact your ETA account executive today!

Laura Gaenzle
Account Executive
717.430.2351
[email protected]

Schedule a Meeting

Apr 5, 2025

Media Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the Electronic Transactions Association (ETA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. 

Apr 5, 2025

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

Upload Your Ad

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Apr 5, 2025