About ICMA

ICMA, the International City/County Management Association, advances professional local government worldwide. Our mission is to create excellence in local governance by developing and fostering professional management to build better communities. ICMA identifies leading practices to address the needs of local governments and professionals serving communities globally. We provide member support, publications, data and information, peer and results-oriented assistance, and training and professional development to thousands of city, town, and county leaders and other individuals and organizations throughout the world.

Public Management Magazine

Public Management (PM) is the official membership magazine of the International City/County Management Association (ICMA), with a track record of 100 years as a trusted source of local government management information. PM is dedicated exclusively to the public sector practitioner. Designed for quick and informative reading, articles deal with issues of common concern to local government managers.

ICMA Membership includes over 13,000 local government decision-makers.

  • Computer/IT equipment — 67.5%
  • Consulting Services — 88.9%
  • Continuing education — 45.8%
  • Financial services — 42.7%
  • Fleet vehicles — 43.9%
  • Health insurance — 53.9%
  • Industrial equipment — 23.4%
  • Law enforcement/emergency equipment/services — 40.5%
  • Park/recreational equipment — 46.1%
  • Waste management equipment/services — 30.5%

Public Management Magazine Rates

Cover Rates3x6x12x
Cover 1$5,000$4,700$4,500
Cover 3$4,500$4,250$4,000
Cover 4$5,500$5,000$4,800

4-Color Rates1x3x6x12x
Full Page$3,900$3,750$3,650$3,500
1/2 Page$2,750$2,400$2,250$2,000

Case Study
$10,350
Sponsor Receives:
– Two (2) page case study
– Leadership Matters Exclusive Sponsorship
– Medium rectangle home page placement (15,000 impressions)
– Leaderboard home page placement (15,000 impressions)
– Article featured on PM Magazine Alert e-newsletter topics

Marketplace ad package
$5,000
Sponsor Receives:
– 1/6 page 4-color ad in all 2024 issues of PM magazine
– Rotating banner (300 x 250 pixels) placements on ICMA.org

Print Publication Enhancements

Catch readers’ attention by placing an ad insert or cover wrap with the Public Management Magazine print publication. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the magazine will ensure tremendous exposure for your company.

EnhancementDescription
Ad InsertYour ad will reach readers first as it is printed on a heavier stock than the other pages. We can help you customize an insert to fit your needs. Inserts must be provided by the advertiser. Charges may vary depending on edition.
Full Cover WrapTransform your magazine’s visual impact with our full cover wrap ad enhancement. Increase brand visibility and make a statement with every issue.
Ask your account executive for more information.

Public Management Magazine Specs

Ad Sizes*WidthDepth
Full Page Trim8.25″10.875″
Full Page Bleed8.5″11.125″
Full Page Safety7.5″10.125″
1/2 Page Horizontal7″4.5″
1/6 Page Square3.125″3.125″
Ad Insert5”8”
Full Cover Wrap16.5”10.8785”

*Add .125″ to trim on all sides

*Keep all text elements at least .375″ in from trim on all sides

Marketplace

The ICMA Marketplace offering allows your organization to reach top city and county government managers through our flagship publication and main website. By bundling ad placements in these two resources, you are capturing our engaged member audience through PM magazine as well as other allied professionals who are visiting ICMA.org for industry information and updates.

ad package
$5,000
Sponsor Receives:
– 1/6 page 4-color ad in all 2024 issues of PM magazine
– Rotating banner (300 x 250 pixels) placements on ICMA.org

Editorial Calendar

DATES AND THEMES SUBJECT TO CHANGE

IssuethemeBonus distributionaD closeart due
Sep 2024Inspiring Leaders and innovative CommunitiesDistributed at ICMA’s 2024 Conference7/26/248/2/24
Oct 2024Technology and Cybersecurity8/26/249/2/24
Nov 2024Low-Population Communities9/25/2410/2/24
Dec 2024Council-Manager Relations10/25/2411/5/24
Jan 2025Your Local Government Career11/26/2412/3/24
Feb 2025Community Engagement and Stability12/20/241/3/25
Mar 2025Finance and Budgeting1/27/252/3/25
Apr 2025County Management2/27/253/3/25
May 2025Mental Health3/26/254/2/25
Jun 2025Inside ICMA4/25/255/2/25
Jul 2025Climate Change and SustainabilityDistributed at Brownfields 2025 Conference5/27/256/3/25
Aug 2025Council-Manager Form of Government6/25/257/2/25
Sept 2025Economic Development7/25/258/1/25
Oct 2025Inspiring Leaders and Innovative CommunitiesDistributed at the 2025 ICMA Annual Conference8/27/259/3/25
Nov 2025Local Government Workforce9/25/2510/2/25
Dec 2025Public Safety and Emergency Management10/27/2511/3/25

E-newsletters

Connect with ICMA members directly in their inbox! ICMA offers three different e-newsletters to help you find your perfect audience.

PM Magazine Alert
Average open rate: 27%
Delivered to more than 13,000 opt-in members and subscribers, the PM magazine e-newsletter previews the upcoming issue and alerts readers to keep their eye out for it.

Leadership Matters
Average open rate: 21%
More than 25,000 subscribers receive this weekly e-newsletter to get news, strategies, best practices and innovative ideas on the most important local government issues—from ethics to smart growth, emergency management to sustainability.

Priority Topics e-newsletter
Average open rate: 40-50%%
ICMA’s new e-newsletter is a digital resource that pulls all of the latest and most relevant topics that impact local city and county governments. These messages include several pieces of content that will be key for local government leaders to manage effectively.

PM Magazine Alert Rates

Delivered to more than 19,000 members, subscribers, and others in the local government space, PM magazine’s PM Alert e-newsletter details the current issue of PM, providing article links and supplemental online content.

Sent on the first of every month.

The Best of PM is a special edition of the PM Magazine Alert sent every December that features the top 10 PM articles of the year. This e-newsletter includes the same advertising offerings as the regular PM alerts.

Ad UnitSizeRate/Issue
Top Banner450 x 75 pixels$2,000
Bottom Banner450 x 75 pixels$1,000
Sponsored Content140 character headline; 300 character body; plus web-ready 520 x 100 image/logo and URL*$2,500

*Any submitted e-newsletter content must be educational in nature and cannot be a product or sales pitch. All content submissions are subject to approval from ICMA content leadership and could be denied if not deemed fit to run online.

Leadership Matters Rates

More than 34,000 subscribers receive this weekly enewsletter to access news, strategies, best practices, and innovative ideas on the most important local government issues—from ethics to smart growth, emergency management to sustainability.

Ad UnitSizeRate/Month
Exclusive Sponsor PackageRectangle and sponsored content ad units; limit 1 per issue$5,000
Rectangle300 x 250 pixels$2,500
Sponsored Content140 character headline; 300 character body; plus web-ready 520 x 100 image/logo and URL*$3,500

*Any submitted e-newsletter content must be educational in nature and cannot be a product or sales pitch. All content submissions are subject to approval from ICMA content leadership and could be denied if not deemed fit to run online.

Priority Topics Rates

The Priority Topics e-newsletters are delivered to an average of 12,750+ members and non-members and focuses on the latest and most relevant topics that impact local city and county governments. Combine a variety of your thought leadership with ICMA’s own content to build trust with local government decision makers!

Typically sends on the last Thursday of the month.

Sponsorship of our Priority Topics e-newsletter includes the opportunity to submit (4) content topics/summaries to be included in the e-newsletter. You must have a minimum of (3) articles to sponsor this e-newsletter.

Exclusive Sponsorship: $4,000 per issue

SpecsDeliverables
Subject LinePhrase or short sentence that conveys topic and encourages email open
Lead ImageVisual representation of the topic. High-res jpg or png file, 1000×666 or 1.5×1 ratio.
Logo ImageHigh-res jpg or png file. Transparent background. Square and/or 1.5×1 ratio.
TitleUp to 12 words. Typically, a bit more detailed than subject line.
Body Copy75 to 150 words explaining the topic, the purpose, and a compelling reason why the
reader should care and keep scrolling the email/clicking links.
Minimum content due date three weeks prior to target send date.

Four individual content items that will mix with original ICMA content on the same general topic:

No more than one gated item. We recommend using a variety of content styles: case studies, white paper, blog, video, podcast/audio. Each individual item needs:

  1. Link
  2. Title: Four to five words preferable but can be longer.
  3. Body: One sentence teaser building on the title and encouraging a click.
  4. Button phrasing to match content style: Read, Watch, Download, Listen, etc.
  5. Image: Visual for the content item. File name saved to match the content title. High-res jpg or png file, 500×500 or 1×1 ratio. (More important that the exact size/ratio is that all items must match. If everything is a 1000×666 or 1.5×1 ratio, it can work)
  6. List in preferred rank order as the earlier items typically get a better click rate. This order is not guaranteed depending on layout and ICMA content mixed in.

Content and final publish date is subject to review, change, and approval by ICMA.

ICMA.org

With more than 4.8 million page views and 633,000 visitors annually, icma.org is the perfect platform to market your products and services to local government professionals. Our redesigned website is responsive, easy to navigate, and contains more information than ever before. Most importantly, advertisers now have the flexibility of customizing their schedule and determining the number of impressions they want to buy. 

Run-of-Site Ads

Run of site advertisers will receive exposure throughout ICMA.org on pages with banner ad placements. Advertiser submits BOTH sizes for every month they are running (see specs below).

Ad UnitsSizesRun-of-Site Rate*
Rectangle, Leaderboard, and Skyscraper300 x 250 pixels, 728 x 90 pixels, and 160×600 pixels$50 CPM
*Minimum buy of 25,000 impressions

Suggested options:

  • 50,000 impressions – $2,500
  • 10,000 impressions – $5,000
  • 250,000 impressions – $10,000
  • 250,000+ impressions – Custom Pricing

Marketplace

ad package
$5,000
Sponsor Receives:
– 1/6 page 4-color ad in all 2024 issues of PM magazine
– Rotating banner (300 x 250 pixels) placements on ICMA.org

ICMA Learning Lab Website

With approximately 14,000 monthly website impressions and 9,000 users, ICMA’s Learning Lab website offers an ideal platform to promote your products and services to local government professionals. Advertise here to reach a dedicated audience seeking educational resources and training, engaging decision-makers in local governance and showcasing how your offerings can advance careers and enhance skills.

Exclusive Sponsor Package: $1,000 per month, exclusive to one advertiser.

Ad UnitsSizes
Leaderboard Ad #1
(Homepage and Shop Courses page)
728 x 90 px
320 x 50 px
Leaderboard Ad #2
(Run of site)
728 x 90 px
320 x 50 px
Medium Rectangle
(Product page)
300 x 250 px

Conference Websites

Advertising on ICMA’s 2024 Annual and 2025 Local Government Reimagined conference websites offers a unique opportunity to reach a highly engaged audience of local government professionals. With year-round traffic on the annual conference site—from the call for presentations and release of speaker and session information to registration and onsite conference coverage—your brand will gain visibility among influential decision-makers throughout the entire event cycle. This continuous exposure will enhance your credibility, drive interest in your products or services, and connect you with key players in local government, amplifying your brand’s presence in the industry. Don’t miss this chance to make a lasting impact!

Exclusive Annual Sponsor Package: $10,000

Ad UnitsSizes
Top Leaderboard728×90, 320×50 pixels
Bottom Leaderboard728×90, 320×50 pixels
The above advertising options are available on both conference websites

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on ICMA’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Rate
Display$40 CPM
Video$75 CPM

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • Click-through URL
  • 320×50
  • 300×50
  • 728×90

Required Video Ad Assets:

Aspect Ratio:

16:9

Recommended Size:

1920×1080

Bitrate:

>=2500 kbps

Lower quality than 2500 kbps supported but not advised due to limited demand 

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 

There is a minimum of 40,000 impressions/month.

Case Study

Case Study
$10,350
Sponsor Receives:
– Two (2) page case study
– Leadership Matters Exclusive Sponsorship
– Medium rectangle home page placement (15,000 impressions)
– Leaderboard home page placement (15,000 impressions)
– Article featured on PM Magazine Alert e-newsletter topics

Custom eBlast

ICMA’s Custom eBlast offers organizations in this space an opportunity to share expertise and influence in the city and county management industry. By sponsoring this eBlast, you can reach thousands of targeted professionals and connect them to your products, services, and other content. This sponsorship is limited to one per month.

Materials are due 4 weeks prior to preferred send date.

Investment: $5,000

Sponsor receives:

  • Sent to targeted audience (typically 10,000+ recipients)
  • ICMA template for consistent branding/formatting
  • Subject line (up to 7 words)
  • Topic Title (10-12 words)
  • Summary (100-120 words)
  • Supporting image (600 x 400 pixels or 3:2 ratio)
  • Unique link

Blog

ICMA’s blog represents a trusted channel for your organization to distribute your content to thousands of local government leaders around the country. 

 ICMA is a nationally recognized resource for government leaders to stay up-to-date with the top trends in city and county government, covering topics ranging from leadership and finance to diversity and inclusion. 

Writing a sponsored blog post helps your company showcase your expertise to local government decision-makers around the country – you won’t want to miss this opportunity! 

Investment: $1,500

Sponsor receives:

  • 600-900 words
  • Supporting image
  • Supporting links – including webpage and call to action
  • Promotion across ICMA social media channels

Content must be educational in nature and is subject to review by ICMA leadership. ICMA has the right to decline content that they don’t feel is a good fit for its member audience.

Voices in Local Government

Become a sponsor of ICMA’s new podcast Voices in Local Government, which features compelling stories, celebrates progress, inspires ideas, and provides insight to address challenges faced by local government professionals in serving their communities. Contact us today to learn more about the podcast, the schedule of release, and the topics that will be covered.

Investment: $7,500

Sponsor receives:

  • Featured as speaker/contributor on one sponsored episode
    • All content/subject matter needs to be approved by ICMA prior to presentation
  • 15-20 second ad read
    • Estimated 30-40 words. ICMA advises keeping word count toward the low end with a concise message and a clear call to action.
  • High res logo & sponsor visibility:
    • Dedicated email blast – day of episode launch
    • Leadership Matters e-Newsletter promotions (at least one per episode)
    • Social media promotions (Facebook, Twitter, LinkedIn & Instagram)

Investment: $4,000

Sponsor receives:

  • Inclusion & sponsorship of ICMA Podcast episode
  • 15-20 second ad read
    • Estimated 30-40 words. ICMA advises keeping word count toward the low end with a concise message and a clear call to action.
  • High res logo & sponsor visibility:
    • Dedicated email blast – day of episode launch
    • Leadership Matters e-Newsletter promotions (at least one per episode)
    • Social media promotions (Facebook, Twitter, LinkedIn & Instagram)

Lead Generation with Lead Marvels

Pay-for-Performance Content Marketing & Lead Generation Solutions

Leverage Lead Marvels to connect with our dynamic network of the local government community. Tap into this engaged audience to generate high-quality new business leads and drive your growth!

13,000+

Member Decision-Makers

Standard vs Premium Leads:

Standard Lead: First Name, Last Name. Email, Phone, Company Name

Premium Lead: Standard Lead Information + Industry Professional Filter

ICMA Resource Center Rates

Unlock the potential of Lead Marvels and connect with our engaged community of 13,000+ local government decision-makers. Harness this opportunity to generate valuable new business leads and grow your network!

Step 1: Select Your Lead Type

A. Standard LeadFirst Name, Last Name, Email, Phone, Company Name.
Lead data must be valid according to T&C’s
$45 CPL
B. Premium Lead*“Standard Lead” fields PLUS “Industry Professional” filter
Leads are filtered to only transit professionals
$60 CPL

Step 2: Select Your Quarterly Lead Goal

A. 50 Leads
B. 100 Leads5% Discount
C. 200+ Leads10% Discount

“Premium Lead” is based based on leads selecting “Chief Administrative Officer (CAO)”, “City Manager / Town Administrator / County Executive”, “Assistant Chief Administrative Officer (ACAO)”, “Assistant Manager / Deputy Manager”, “Department Head”, “Mid-Management”, or “Entry-Level Staff” to “What best describes you?”, and only those selections will be considered qualified and apply towards the program lead goal. Form completions that select “Private Sector”, “Professor / Student / Intern”, “Vendor / Service Provider”, or “Other” will be “unqualified” and will not be delivered or apply towards the program lead goal.

Webinars

Share your industry expertise with thousands of local government professionals through ICMA’s new sponsored webinar opportunities. Webinar sponsorships allow you to be a thought leader and showcase your expertise, generate leads, and build brand awareness with leaders and decision-makers across the country.

Investment: $10,000

Sponsor receives:

  • Live educational presentation to city/county managers (30 minutes – 1 hour)
  • Dedicated promotion of your content and brand to 13,000+ city/county managers
  • Social media promotion of your company by ICMA
  • Webinar registration list provided post-event (for lead generation)

Content must be educational in nature and is subject to review by ICMA leadership. ICMA has the right to decline content that they don’t feel is a good fit for its member audience.

ICMA Blog Submission Guidelines

Your thoughts, your words, your peers.

Submit original content for publication on the ICMA Blog

Share your ideas with local government leaders to advance the profession. We’re seeking thought-provoking, informative, insightful, and actionable content on any of ICMA’s priority topics that can help others serve their communities better. Anyone can contribute: city/county managers, senior staff, department specialists, early-career professionals, students, and everyone in-between. All viewpoints are welcome.

Process

  • Submit your idea or draft to your Account Executive.
  • ICMA staff will review and respond with questions or next steps. Response time depends on the volume of submissions.
  • Once a final version is agreed upon, ICMA will perform Chicago Manual of Style copy edits.
  • ICMA will publish as a post on the ICMA Blog, promote on social media, and may include in its Leadership Matters newsletter.

Requirements

  • Full name, title, and organization of the author(s), including any relationship with ICMA.
  • Copyright-cleared, high-resolutions lead image 960×540 (or 16 to 9 ratio) attached as a separate file. (ICMA has stock images available as backup.) Optional: Additional high-resolution images included in the text for reference and as original files. Exact dimensions are flexible, but all must be the same width for display purposes.
  • Links as needed: A webinar or event related to the topic, an ICMA committee landing page, external sources advertisers want to share with their peers, i.e., an RFP template or an equity program toolkit.

Word Count

In general, don’t worry about word count. Interesting and helpful content for local government professionals is what’s important. For reference, 800 to 1,000 is most common, with 500 as a minimum and 1,400 max. Longer posts, or in-depth ideas, can be broken into two parts or even a series of blogs. We can help!

Break the content into sections with section headers or bullet points so it is easier to read.

Two Key Elements

  • An easy-to-remember takeaway for the reader.
  • A compelling call-to-action to close, which is a marketing cliché for “So what?” or “What do you want the reader to do next?”

Best Content Styles

  • Storytelling.
  • Direct knowledge from an established authority.
  • Best practices.
  • Case studies.
  • Practical tips on what has or hasn’t worked.
  • New approaches communities are taking.
  • Visuals. Beyond the mandatory lead image, compelling visuals that reinforce the story.

ICMA Strategic Partners and Sponsored Content

Any submissions from third-party organizations likely falls into the category of sponsored content. If there is an existing relationship between ICMA and the outside organization, content may be accepted for the ICMA Blog. In other cases, a paid sponsorship agreement is needed.

Even with a sponsorship, ICMA does not run overly promotional material on its blog. Submissions must be based in thought leadership and be helpful or of interest to our audience of ICMA members and local government leaders.

Sponsored content from external sources will link the organization’s home page at the top of the post and must have no more than one mention of a specific product/service at the end.

Webinar Overview & Guidelines

Overview

ICMA’s webinar program is one of the organization’s primary training and professional development resources for both our members as well as the wider local government community. Covering a variety of relevant and timely topics, these webinars are intended to provide practical information and best practices that will help attendees perform their jobs more efficiently and effectively.
Sponsored webinars offer a great value to both ICMA members and the sponsoring company: members get a complimentary professional development opportunity (that also confers ICMA continuing education credits), while the sponsoring company gets a lead generation opportunity along with a list of registrants and their contact information.

Webinar Basics

Sponsored webinars are typically 60 minutes in length, with 45-50 minutes devoted to the presentation and 10-15 minutes reserved for Q&A from attendees. While presenters are welcome to respond to questions throughout the presentation, we recommend doing Q&A at the end to avoid interrupting the flow of the presentation. The audience is primarily local government managers and their staff, though it varies depending on the topic.


While you are welcome to have whoever you like present, we strongly recommend including a local government practitioner, such as a city or county manager. Our audience greatly appreciates the perspective of fellow public sector employees, and will be more likely to register for events that feature them.


With regard to content, please keep in mind that the audience is here to learn practical, applicable information – while sponsors have free reign on what they choose to present, webinars that are overly promotional or seem like a sales pitch are typically poorly received. A good way to avoid these pitfalls is to focus the webinar on a report, white paper, or publication the sponsor has produced, or by exploring a case study showcasing collaboration between the sponsor and a client.

Technical Details

ICMA uses the SAP Litmos Learning Management System (LMS) to manage our webinar programs, with each live event broadcast via Zoom Webinars. The webinar should feature a PowerPoint presentation, and while you are encouraged to use your own organization’s branded template, the program manager can provide an ICMA-branded template if necessary. Please note that while Zoom Webinars allows presenters to appear on video, participant video is disabled; if you would like participant’s video to be enabled, please notify the program manager before the registration page is created so the event can be set up as a Zoom Meeting instead (the differences between the two formats can be found here). Zoom Webinars features a polling function that you are welcome to use, though you will need to provide the poll questions and answers to the program manager in advance of live event.

Process

The first step of the process is the creation of the webinar registration page, which requires an abstract from the sponsor that gives a description of what the webinar will cover and what attendees will take away from it (examples of this can be found by looking at other webinars in the online classroom). Once the description is ready, the webinar date can be determined – we strongly recommend scheduling it at least 8 weeks after registration opens, to give our Outreach team enough time to properly market it. We will also need additional information about the presenters, including their email addresses, bios, and headshots for marketing purposes.

Once the registration page is live and the speaker info has been gathered, you’re all set until the PowerPoint presentation is due – we appreciate having this one week in advance of the webinar date. Even if your webinar is based around an interview or conversation between speakers, we still recommend putting together a few slides to help
participants follow along. If your webinar features any polls, please be sure to include slides with the poll questions and responses. The program manager will provide registration updates upon request leading up to the webinar.

After the conclusion of the webinar, the program manager will provide the following:

• A full list of registrants
• A webinar report with a list of live attendees and a chat log
• Results from the post-webinar survey completed by participants
• An MP4 recording of the webinar

We will also replace the webinar’s Zoom link in our LMS with the webinar recording within 48 hours of the live event’s conclusion. Please allow 3-4 business days for the program manager to collect the data and recording.

Marketing Deliverables

Please note: We require an eight-week lead time for all of these deliverables to be guaranteed.

  • Creation of event page on icma.org/events.
  • ICMA eNewsletter, Leadership Matters, calendar mention in member and nonmember versions.
  • Social Media Promotion
    • LinkedIn with at least two mentions promoting the webinar
    • Facebook with at least two mentions promoting the webinar
    • Twitter with at least two mentions promoting the webinar
  • Two targeted eblasts solely promoting the webinar.
    • Appropriate target audiences are selected based on topic.
  • Potential (if the promotional calendar allows for it and timing aligns):
    • Mention in monthly Learning Opportunities eblast.
    • A spot in the professional development opportunities ad space on the icma.org homepage.
    • All sponsors are given a blog post to promote their webinar pre- or post-webinar. Content to be provided by the sponsor.

Contact your ICMA account executive for more information.

Justin Wolfe
Account Executive
717.887.2766
[email protected]

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

2025 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The International City/Council Management Association (ICMA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30-days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancellable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are noncancellable.

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701