About ILMA

Get Your Brand Out in Front of 2,200+ Decision Makers in the Lubricants Industry

Whatever your marketing strategy, if you’re selling into the lubricants industry, ILMA should be at the top of the list in your advertising program. Reach top executives through ILMA’s trade magazine, Compoundings, eDirectory and a wide range of digital options.

Connect with Executives

The majority of our readers are high-level decision makers with buying power.

Followers by Seniority:

Connect with Buyers

Products and/or services readers plan to purchase in the next 6 months

Followers by Industry:

Compoundings Magazine

Reach the Decision-Makers in the Lubricants Industry!

Compoundings reaches 2,000+ individuals at ILMA member companies who are the leaders in lubricant manufacturing, supply and distribution, as well as international companies manufacturing lubricants outside North America.

Compoundings covers trends in the lubricants industry and provides market reports, business insights, legislative and regulatory updates, an industry calendar of events, association member news, and more!

Editorial Calendar

IssueThemeAd CloseArt Due for
Hot Products/Advertorials
Art Due
December 2022/ January 2023Oct. 26, 2022Oct. 26, 2022Nov. 2, 2022
February 2023Battling Inflation and a Potential Recession
Topics from the WSJ Risk Forum
Fostering Buy-in From Your Team(s)
Advertorial Available
Dec. 15, 2022Dec. 22, 2022Jan. 1, 2023
March 2023Tax Season: Tips and Insights From Industry Accountants
Combatting Counterfeiting
Drug Testing Policies and Cessation Programs
Hot Products Section
Jan. 18, 2023Jan. 25, 2023Feb. 2, 2023
April 2023Extended Producer Responsibility
The Evolving Sales Landscape
Getting the Most Out of Networking Opportunities
Bonus Distribution: ILMA Engage 
Advertorial Available
Feb. 21, 2023Feb. 28, 2023March 7, 2023
May 2023The European Oil, Lubricant, and Additive Situation Post-Russian Ban
Disaster Preparedness
ILMA Engage Recap and Photo Spread
Hot Products Section
March 22, 2023March 29, 2023April 5, 2023
June 2023Diversity and Inclusion
ICYMI: Key Panel From ILMA Engage
Opportunities in the Quick Lube Service Market
Hot Products Section
April 21, 2023April 28, 2023May 5, 2023
July/August 2023Additives: Market Update and Innovations
Asia-Pacific Market Update
Association Communications: How Are Members Using Podcasts, Town Halls and More to Learn and Grow?
Advertorial Available
May 19, 2023May 26, 2023June 5, 2023
September 2023Employee Leave and Time Off Policies
Re-refining and Recycling
Staying Up to Date on Safety Regulations and Best Practices
Advertorial Available
July 25, 2023Aug. 1, 2023Aug. 8, 2023
October 2023Transportation, Logistics and Supply Chain
Employee Education and Training Programs
Cybersecurity
Hot Products Section
Bonus Distribution: ILMA Annual Meeting
Aug. 21, 2023Aug. 28, 2023Sept. 5, 2023
November 2023Equipment: When Is It Time to Update/Upgrade?
Exploring the Growing African Market
ILMA Annual Meeting Recap and Photo Spread
Advertorial Available
Sept. 15, 2023Sept. 22, 2023Sept. 29, 2023
December 2023/January 2024Meet ILMA’s New President: Catharine T. Golden
Year-End Roundtable
2024 Legislative and Regulatory Outlook
Oct. 18, 2023Oct. 25, 2023Nov. 1, 2023

Deadlines subject to change. 

Compoundings Magazine Rates

Compoundings is ILMA’s primary communication tool. Through its monthly distribution, the magazine informs members about trends in the lubricants industry and provides a venue where members can become known through advertising, columns and articles.

Ad Size1-3X4-8X9-12x
Outside Back Cover$4,000$3,800$3,600
Inside Front Cover$3,800$3,610$3,420
Inside Back Cover$3,800$3,610$3,420
Full Page$3,200$3,040$2,880
1/2 Page Horizontal$2,200$2,090$1,980
1/4 Page$1,200$1,140$1,080
1/4 Classified Ad$800
Ad SizeRate
3 Page FoldoutPricing available upon request.
2 Page SpreadPricing available upon request.
Hot Products Special Section$2,400 — Spread
$1,650 — Full Page
Advertorial$4,800 — Full Page
$3,300 — 1/2 Page
BellybandPricing available upon request.

All prices are net. There are no agency discounts. Non-member companies must pay in advance.

Hot Products

Gain credibility and maximize your exposure!

The Compoundings magazine Hot Products section is a popular industry showcase for new products and industry innovations. This advertorial section is highly effective in communicating the reasons why industry leaders should be doing business with you.

Compoundings magazine helps you leverage your investment by including the following benefits with your advertising package:

  • Professional editing and graphic design
  • Readership of industry decision-makers
  • Publication in the online digital edition with web link

Pricing & Specs

Spread: $2,400

Final Spread Ad Specs: 17.5″ x 11.25″ (includes bleed)

Deliverables include:

  • Image/high resolution photo- 8.75″ x 11.25″ (includes bleed)
  • Headline
  • Company or products overview – 560 word limit
  • Company website
  • Company logo (hi res at 300 dpi OR EPS file)

Full Page: $1,650

Final Full Page Ad Specs: 8.5″ x 11″

Deliverables include:

  • Image/high resolution photo- 6.75″ x 4.75″
  • Headline
  • Company or products overview- 280 words
  • Company website
  • Company logo (hi res at 300 dpi OR EPS file)

Hot Product materials are due on the ad close date  

Compoundings Magazine Specs

Positionw x h
Full PageBleed: 8.75″ x 11.25″
Trim: 8.5″ x 11″
1/2 Page Horizontal6.75″ x 4.75″
1/4 Page3.25″ x 4.75″
3 Page Foldout Bleed17″ x 11.25″ plus 8.75″ x 11.25″
2 Page SpreadBleed: 17.5″ x 11.25″
Trim: 17″ x 11″
AdvertorialsFull page: 
Bleed: 8.75″ x 11.25″
Trim: 8.5″ x 11″
1/2 page: 6.75″ x 4.75″

Advertiser provides print ready files, all content
is subject to review by ILMA editorial advisors
The word “Advertisement” must appear at the top of the ad
BellyBandTotal Size: 18.875“ x 5“ (plus .125″ bleed on all sides)
Glue Flap: 1.5“
Front: 8.5“
Back: 8.5“ 
See Example
 
 

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8″ away from trim. Spread ads must have at least 3/8″ total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8″ bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. ILMA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theYGSgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701

Compoundings Online

Advertise in the digital edition of Compoundings magazine and soak up the benefits of reaching professionals in the lubricants industry while tracking your ROI.

1,877*

Avg. PageViews per issue

Rates & Specs

Digital EditonSpecsRate
Full PageBleed: 8.75″ x 11.25″  Trim: 8.5″ x 11″ / Opposite Cover + Click-through URL link$3,200
Top Banner728 x 90 pixels / JPG + Click-through URL link$2,500
Bottom Banner728 x 90 pixels / JPG + Click-through URL link$1,500
Skyscraper120 x 600 pixels / JPG + Click-through URL $2,200
VideoMP4 / 3 minutes max / 24 frames / 500 pixels wide minimum + Click-through URL$200
BellybandTotal Size: 18.875″ x 5″ (plus .125″ bleed on all sides)
Glue Flap: 1.5″
Front: 8.5″
Back: 8.5″

Member benefits

  • Advertiser Index with contact information
  • TOC with thumbnails
  • Flip pages from every corner on PC/Mac
  • Right click (Apple Command click) Quick Menu on any part of any page: share, print, zoom, add bookmark, add notes
  • Multiple levels of zoom; easy to read in one page or two page mode
  • Bookmarking (portable); yellow sticky note feature
  • Search one issue, all issues, specific issues – thumbnails and text selection assist search
  • Print range of pages
  • Customizable user preferences

*from Sept. 2021 to March 2022

Digital Edition Email Sponsorship

2,000

Avg Distribution

2

Sends per month

23.13%

Avg. Open Rate

The Compoundings Digital Edition Email Sponsorship is a great way to reach decision makers in the lubricant industry and track your ROI! Sent twice a month, the email alerts readers to the latest digital edition of Compoundings magazine, covering trends in the lubricants industry, market reports, business insights, legislative and regulatory updates, an industry calendar of events and more, as well as what’s going on with ILMA and ILMA members.

Rates & Specs

PlacementSpecsRate
Sponsored Content Text Ad50-75 words (including a headline and click-through URL) and a logo (transparent PNG file preferred)$975
Top Banner600 x 80 pixels / JPG + URL link$700
Middle Banner600 x 80 pixels / JPG + URL link$600
Footer600 x 130 pixels / JPG + URL link$750
Exclusive Email Sponsorship$3,500

*from January 2021 to August 2021

Meeting Eblasts

ILMA Engage and the Annual Meeting

Promote your brand through ILMA’s email communication of ILMA Engage and the Annual Meeting! With two different placement options, the eblasts will be sent out twice a week until the conference. 

1 send: $600

2 sends: $1,000

2,000

Avg. Distribution

Sponsored Content Text Ad

50-75 words (including a headline and website URL) and a logo

Top Banner

600 x 80 pixels / JPG

Sponsored Email

2,000

Avg. Distribution

38%*

Avg. Open Rate

$1,500 per email

Let ILMA send an email blast all about you to our readership. Control the content of your message. New products and services that you want the industry to know about right now can be sent in an email.

Materials Requirements

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as Litmus to confirm HTML validation and deliverability of code)
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Subject line for the email
  • Pre-header text has a character limit of 98
  • HTML files should be 600-650 pixels wide

General Requirements

  • All content is subject to review by ILMA editorial advisers.
  • Email proof will be provided to advertiser
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The word “This is a paid advertisement” must appear in the top right hand corner as a diagonal banner
  • Necessary alterations are the responsibility of and at the expense of the advertiser.

Advertisers should submit materials no later than 2 weeks before the designated send week – contact us for additional submission processes and deadlines.

*from January 2022 to November 2022

ILMA Podcast Sponsorships

Average Unique Listeners: over 600

Price: $750

Share your brand with ILMA members as they tune in to discover what’s new in the lubricant manufacturing industry! With up to 30 seconds of commercial, sponsors can rest assured their brand will be heard through ILMA’s new podcast.

Deliverables: Commercial in .mp3 format or text for podcast speaker to read during podcast (up to 30 seconds)

ILMA Social Media

Distribute your message through ILMA’s social media. Available 2 times per week.

LinkedIn: 3,300+ followers – ILMA (Independent Lubricant Manufacturers Association)

Twitter: 660 followers – @ILMATweets

ILMA Social Media Package- $500

2 LinkedIn post, 2 Tweets

Materials Requirements

PlacementImage Dimensions and GuidelinesFeed Ad Character Limits
TwitterTwitter in-stream photo: Minimum- 600 x 335 px; Maximum- 1024 x 512
Maximum file size: 5 MB for photos and 3 MB for animated GIFs.
Text: fewer than 280
Call to action with URL
LinkedInSize Limit: 5 MB
Specs: at least 552 (width) x 276 (height) px
Image ratio: 3:1 to 2:3
Text: 100 characters (with spaces) recommended; 140 max
Call to action with URL

eDirectory

All current members are invited to submit their information to be included as a basic listing in ILMA’s new eDirectory launched in October 2022.  Stick with the standard listing or boost your presence with enhanced opportunities!

BasicPlusEnhancedPremium
(6 Available)
Free$1,500/yr
$125/mo
$3,000/yr
$250/mo
$4,500/yr
$375/mo
Company Namexxxx
Company Logoxxxx
Company URLxxxx
Company Phone Numberxxxx
Company Email Addressxxxx
Company Physical Addressxxxx
Category Selectionsxxxx
Company Key Contact Infoxxxx
Company Employeesxxxx
Short Descriptionx
Social Media Iconsxxx
Banner Adxxx
Long Descriptionxx
Video Embeddedxx
1 PDF Documentxx
Featured Listingx

Digital Directory Specs

PlusEnhancedPremium
(6 Available)
SpecsShort Description (up to 250 characters, displays in search results and on company profile) 

Banner Ad + URL (728 x 90 px; JPEG, PNG, GIF)
Long Description (up to 1000 characters) 

Banner Ad + URL (728 x 90 px; JPEG, PNG, GIF)

Video (hosted on YouTube, Vimeo or similar platform)

One PDF document with 250 character summary
Long Description (up to 1000 characters) 

Banner Ad + URL (728 x 90 px; JPEG, PNG, GIF)

Video (hosted on YouTube, Vimeo or similar platform)

One PDF document with 250 character summary

Digital Ad Deadlines

2022 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/17
March2/14
April3/17
May4/15
June5/16
July6/16
August7/15
September8/15
October9/14
November10/13
December11/14

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your ILMA account executive today!

Zack Buchanan
Account Executive
717.430.2291

zack.buchanan@theygsgroup.com

For company names A through I

Schedule a Meeting

Rob Glass
Account Executive
717.430.2212

robert.glass@theYGSgroup.com

For company names J through Z

Schedule a Meeting

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the Independent Lubricant Manufacturers Association (ILMA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.