About NAR

Over 1.5 million REALTORS® are the driving force of the competitive residential and commercial real estate marketplace. REALTORS® are entrepreneurs and small business owners who are also trusted influencers to millions of home buyers and sellers. Capitalize on this lucrative market by advertising in REALTOR® Magazine and our multiple print, digital, and online communication channels in 2022.

Demographics

Median Age56
Female/Male66% / 34%
Obtained Bachelors Degree+51%
Median Household Income$125,500 (up from $116,700 in 2020)
Married66%
Registered to Vote96%
Veterans/Active Duty Service Member13% / 1%
Homeownership84% Primary Residence
31% Secondary Property
Community Volunteers67%
Source: 2022 Member Profile for 2021 statistical data

Trusted Influencers

REALTORS® refer service providers to their clients.

86% recommend products and services to their clients.

REALTORS® Recommend:

53%Homebuyer assistance programs
62%Home warranty/residential service contract
48%Homeowner’s insurance
86%One or more product categories

Sources: 2021 NAR Member Profile (March 2021) for 2020 statistical data, 2017 REALTOR® Magazine Member Profile Study, GKI MRI 2017 Readership Study, 2017-2019 Harvey® AdQ Study.

The AdQ Study is a quantitative ad readership and effectiveness study designed to provide publishers with ad readership, editorial, and reader profile information. This information is usable for both sales purposes and editorial guidance. AdQ measures the effectiveness of advertising among those with buying involvement – the advertiser’s target audience – and a key element in proving ROI to advertisers.

Profession News

REALTOR® Magazine readers place value on the latest developments and options within the following categories/all topics that are covered in REALTOR® Magazine on regular basis.

93%Mortgage lending and assistance, homeowner’s insurance, title
insurance, home warranty programs
87%Finances and retirement planning
96%Legal and regulatory information related to real estate
91%Marketing my business and/or properties

Sources: 2021 NAR Member Profile (March 2021) for 2020 statistical data, 2017 REALTOR® Magazine Member Profile Study, GKI MRI 2017 Readership Study, 2017-2019 Harvey® AdQ Study.

The AdQ Study is a quantitative ad readership and effectiveness study designed to provide publishers with ad readership, editorial, and reader profile information. This information is usable for both sales purposes and editorial guidance. AdQ measures the effectiveness of advertising among those with buying involvement – the advertiser’s target audience – and a key element in proving ROI to advertisers.

Small-Business Owners

REALTORS® make their own buying decisions and spend generously on products and services.

The REALTOR® market of more than 1.5 million practitioners has a collective purchasing power of $7.8 billion.

$1.7 billionBusiness use of vehicles
$67 millionMarketing of services
$708 millionTechnology products and services
$864 millionBusiness promotion/marketing
$864 millionAdministrative
$888 millionProfessional development

Sources: 2021 NAR Member Profile (March 2021) for 2020 statistical data, 2017 REALTOR® Magazine Member Profile Study, GKI MRI 2017 Readership Study, 2017-2019 Harvey® AdQ Study.

The AdQ Study is a quantitative ad readership and effectiveness study designed to provide publishers with ad readership, editorial, and reader profile information. This information is usable for both sales purposes and editorial guidance. AdQ measures the effectiveness of advertising among those with buying involvement – the advertiser’s target audience – and a key element in proving ROI to advertisers.

Technology Adopters

COVID-19 proved to be a unique time for real estate with extremely high buyer demand and 40-year lows in housing inventory. More than ever, REALTORS® embraced new technologies and marketing strategies as a way of doing business to reach their audience to bridge the gap when in-person contact was limited and social distancing was essential in order to find suitable and affordable properties for buyers. In addition, REALTORS® tend to find the most value in technology tools that allow them to conduct business quickly and conveniently, and on the go.

96%use a Smartphone for conducting business with existing clients
94%use email to conduct business on a daily basis
63%use multiple listings software daily, including electronic
contact and forms, e-signature, document preparation,
contact management and social media management
tools.
68%reported having their own website (45% are provided by their firm)
72%use Facebook for professional purposes
55%use LinkedIn for professional purposes
45%use Instagram for professional purposes
37%hire a professional for their business activities involving drones

Source: 2022 Member Profile (March 20223) for 2021 statistical data.

Reach More Owners and Managers

Three times a year, REALTOR® Magazine features content directed toward broker/owners.

Broker Profile

Median Age57
Attended College93%
Median Household Income$135,700

Sources: 2021 NAR Member Profile (March 2021) for 2020 statistical data, 2017 REALTOR® Magazine Member Profile Study, GKI MRI 2017 Readership Study, 2017-2019 Harvey® AdQ Study.

The AdQ Study is a quantitative ad readership and effectiveness study designed to provide publishers with ad readership, editorial, and reader profile information. This information is usable for both sales purposes and editorial guidance. AdQ measures the effectiveness of advertising among those with buying involvement – the advertiser’s target audience – and a key element in proving ROI to advertisers.

Commercial

NAR’s Commercial Member demographic and business profile:

  • Typical member has a median tenure of 11 years of commercial real estate experience with a primary specialty in commercial real estate
  • 79% of members have a combined specialty in both commercial and residential real estate with 5 years or less experience overall compared to 44% of members with a primary specialty in commercial real estate with less than 5 years of experience
  • Members have experience with both residential and commercial specialties
  • The median tenure for primary commercial specialists was 11 years (12 years for members with a primary specialty in residential real estate and a secondary in commercial). 18% of primary commercial specialists had 16-20 years of experience.
  • 40% of members are 60+ years old 
  • 67% of primary commercial specialists were male and 33% were female.
  • 53% of primary commercial specialists were married
  • Nine in 10 commercial members are homeowners (consistent since 2019)
  • The median income for members with a primary speciality in commercial real estate was $97K

Source: March 2022 Report on Commercial Specialty

Association Executives

NAR’s association executive member demographic and business profile:

  • The typical association executive has a median tenure of 13 years at the local level and 18 years at the state level
  • 32% of association executives are 50-59 years old; 28% are 60-69 years old
  • 77% of association executives are female and 23% are male

Source: 2022 REALTORS® M1 Database

Reach the Association Executive Audience

REALTOR® Magazine

Widely read among NAR’s 1.5+ million members.

REALTOR® Magazine is the official magazine of the NATIONAL ASSOCIATION OF REALTORS® and the business tool for real estate professionals. REALTOR® Magazine provides information on real estate profession best practices, brings expert insights to significant profession trends, and provides REALTORS® with timely decision-making tools to determine business purchases and strategies.

REALTORS® represent a massive market for your products and services. Collectively, REALTORS® spend $7.8 billion on products and services annually for their businesses. Target this lucrative market through REALTOR® Magazine.

The print magazine includes:

  • Practical, how-to articles on selling, law, management, and more
  • Profiles of successful practitioners
  • Summaries of recent court cases
  • News on federal laws and regulations affecting you
  • New products for your business
  • Interviews with newsmakers

Readership

REALTOR® Magazine readers are engaged with the publication.

79%Read both the articles and advertisements in REALTOR® Magazine
25.5 minutesAverage time spent reading REALTOR® Magazine
85%Readers who report taking action during the past year such as recommending products/services, or requesting additional information/visiting an advertiser’s website as a result of reading REALTOR® Magazine
65%REALTOR® Magazine readers say they are more likely to trust a company that advertises its products/services in the publication
55%REALTOR® Magazine readers said they are more likely to click an online ad if they’ve seen the advertiser’s message in the publication
85%REALTOR® Magazine readers prefer the print magazine vs. the digital edition
1.9Average readers per copy (includes those receiving the publication and those passed along to colleagues)

Editorial Calendar

DATES AND THEMES SUBJECT TO CHANGE

IssueEditorial highlightsAD closeArt dueMail Date
WinterThe REALTOR® Difference: How Rookie Agents, Experienced Agents, and Brokers Demonstrate their value.Nov 18, 2022
Extended!
Nov. 28, 2022
Dec 2, 2022
Extended!
Dec. 5, 2022
Feb 2023
SpringHome Trends: See how designers and builders are adapting to market and consumer preference changes.Feb 20, 2023Mar 3, 2023Apr 2023
SummerState of the Nation’s Housing: We look at the nation’s housing stock vs. household needs and explore needed policy changes to make homeownership accessible, affordable, and available to all.May 19, 2023Jun 2, 2023Jul 2023
FallAdvancing Your Career: Fall is back to school time. We’ll look at ways real estate professionals can build their expertise and broaden their success.
Bonus Distribution: NAR NXT 2023 (November 14-16, 2023 in Anaheim, CA)
Aug 18, 2023Sep 22, 2023Oct 2023

REALTORS® Buyers’ Market

This special section of REALTOR® Magazine provides a cost-effective platform to showcase your products and services to over 1.5 million REALTORS®. Traditional line ads or fractional display ads are available.

Advertise Today!

Buyers’ Market Print Specs

Ad PlacementW x H
1/2 Page7 x 4
1/4 Page3.375 x 4
1/8 Page3.375 x 1.75
1/16 Page1.625 x 1.75
Line Ads*

*Four lines with a standard box around it, yellow filled. Line ads are typeset by REALTOR® Magazine in 8pt. ITC Franklin Gothic Book typestyle. Maximum characters (including spaces and punctuation marks) per line is 30.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

REALTOR® Magazine Specs

PRINT SPECIFICATIONS

Ad Placementw x H
Spread (Non Bleed)15.5 x 10
Spread Bleed16.25 x 10.75
Full Page (Non Bleed)7.5 x 10
Full Page Bleed8.25 x 10.75
1/2 Page7.5 x 4.8125
1/3 Page (Square)4.8125 x 4.8125
1/3 Page (w/Full Page)2.5 x 10
1/4 Page (Square)3.6875 x 4.8125

Trim Size: 8” x 10.5”
Live Area: 7.5” x 10”
Binding: saddle stitched. Jogs to top, 1/8” trim

The term REALTOR® is a membership mark of the association and it means member of the National Association of REALTORS® and we restrict its usage.
Click to view our advertising policy.

AD Inserts

Ad placementW x H
Full Page (Bleed)15.5 x 10
Full Page (Non Bleed)16.25 x 10.75
1/2 Page7.5 x 10
  • Ads and Inserts must be supplied as a high-resolution PDF (PDF/x-1a:2003).
  • REALTOR® Magazine is printed in 4-color process (CMYK). Spot colors must be converted to their 4-color equivalents. All advertising is subject to review for trademark use and copy content.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

GENERAL REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NAR is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Hot Companies/Hot Products

REALTOR® Magazine’s HOT COMPANIES/HOT PRODUCTS special advertising section is a popular profession showcase for new companies or products and profession innovations. HOT COMPANIES/HOT PRODUCTS advertorials are highly effective in communicating the reasons why REALTORS® should be doing business with you or using your product. All advertorials are published in both the print and digital editions with web links.

Your advertising package helps maximize your PR value

REALTOR® Magazine helps you leverage your investment by including the following benefits with your advertising package:

  • Professional editing and graphic design
  • Reaches a readership of 1 Million
  • Publication in online digital edition with web link
  • Official HOT COMPANIES logo

2-Page Spread Specs

  • Full page ad. 8.125 x 10.875
  • Logo. Vector based or high res jpg. 300 dpi
  • Up to 3 high res images (Not all may be used). 300 dpi
  • Headline, subhead. 250 words
  • Company contact information. Name, address, phone, and website
  • Bulleted features. 75 words max.

Full Page Specs

  • Half page ad. 7.5 x 4.8125
  • Logo. Vector based or high res jpg. 300 dpi
  • 1 high res images (May not be used). 300 dpi
  • Headline, subhead and 175 words max body copy
  • Company contact information. Name, address, phone, and website
  • Bulleted features. 65 words max.

Half Page Specs

  • Sixth page ad. 2.25 x 4.25
  • Logo. Vector based or high res jpg. 300 dpi
  • Headline, subhead and 175 words max body copy
  • Company contact information. Name, address, phone, and website

REALTOR® Magazine 2023 Franchise Report

The exclusive 2023 Franchise Report, published in the Fall issue, offers a snapshot of the comparative offerings by leading brands and emerging players.  Reach the largest audience of real estate professionals more than 1.5 million strong – current brokers and agents thinking of starting their own company -with a targeted message to promote your company’s product or service in the Franchise Report.

Promote your brand with the ENHANCED LISTING where you can highlight your company with a corporate description and full color logo or book a half or full-page display ad to promote your company.

The exclusive Executive Spotlight content sponsorship sells out early each year and includes branded opportunities to highlight your company – it’s not too soon to consider this opportunity for the 2023 Franchise Report!

Don’t miss this incredible opportunity to share your message with the profession’s most influential readers!

Ad Space Close: August 2023

Artwork Due: September 2023

Specifications

PlacementSpecs
Enhanced ListingCorporate Logo (EPS file – 1″ wide at 300 dpi) and Company Description (50-word maximum)
Half Page Ad7.5″ x 4.8125″
Full Page7.5″ x 10″
Full Page with Bleed8.25″ x 10.75″

Reach the Decision Makers with AExperience

AExperience, the official association executive magazine of the National Association of REALTORS®, reaches nearly 1,600 state and local association executives and multiple listing service directors. This influential audience makes the purchasing decisions for products and services to meet the needs of their REALTOR® members and REALTOR® organizations.

AExperience provides valuable how-tos for association management. From how to choose the right MLS software to how to put a spark in your education offerings, AExperience is the definitive source of information for executive officers throughout their careers. AExperience is association executives’ exclusive source of legal news, market developments, technology advances, legislative updates, educational opportunities, products, and more.

Quarterly

Frequency

Up To1,600

CIRCULATION

Editorial/Production Calendar

IssueFeature TopicBonus DistributionAd Space CloseArtwork DueMail Date
Winter Member Retention: Fostering member loyalty in an uncertain timeAE Institute
Seattle, WA
March 17-20, 2023
12/7/2212/14/222/6/23
SpringPersonal Wellness: Having balance in your life serves your membersMid-Year Legislative Meetings
& Trade Expo
Washington, D.C.
May 6-11, 2023
2/28/233/7/234/26/23
SummerProfessional Development: becoming the consummate proTBD6/2/236/9/238/1/23
FallStaffing: hiring, retention, remote work, etc.REALTORS® Conference
& Expo
Las Vegas, NV
November 14-16, 2023
8/28/239/5/2310/25/23

AExperience Specs

Placementw x h
Full Page with Bleed8.75″ x 11.25″
1/2 Horizontal7.5″ x 4.5″
1/2 Horizontal with Bleed8.75″ x 5.375″ trims to 8.5″ x 5.25″ 
1/3 Square4.75″ x 4.875″

Trim Size: 8.5″ x 11″
Live Area: 7.5″ x 10″

  • Only digital files accepted. Digital file format is PDF/x-1a:2003. 
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/4″ away from trim. 
  • All fonts used must be embedded in the PDF file.

Guaranteed positions: For positions other than covers and page three, add 10%.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Reach Commercial Real Estate Professionals with CREATE

Published by the National Association of REALTORS® (NAR), CREATE is a profession-focused publication providing trends that affect the commercial real estate market and includes research, technology, and financial news – plus other hot topics for members to gain valuable information.

Quarterly

Frequency

90,000

CIRCULATION

IssueFeature TopicBonus DistributionAd Space CloseArtwork DueMail Date
Winter 2022-2023Land Sales10/26/2211/9/2212/27/22*
Spring 2023Transportation’s Impact, corporate reshoring2/2/232/9/233/22/23
Summer 2023Property management4/24/235/1/236/15/23
Fall 2023Most creative deals7/31/238/7/239/18/23
Winter 2023-2024TBD10/31/2311/7/2312/27/23*
*Date adjusted due to holiday(s)

Special packages available to target the commercial real estate member demographic. Contact us to learn more!

CREATE Specs

Trim Size: 8.5″ x 11″
Live Area: 8″ x 10.5″
Bleed: (1/8″) .125″ on all four sides
Binding: saddle stitched. Jogs to top, 1/8″ trim

The term REALTOR® is a membership mark of the association and it means “member of the National Association of REALTORS® and we restrict its usage. Click here for our advertising policy.

  • Ads must be supplied as a high-resolution PDF (PDF/x-1a:2003) with embedded fonts.
  • Magazine is printed in 4-color process (CMYK). Spot colors must be converted to their 4-color equivalents.
  • All advertising is subject to review for trademark use and copy content.
  • Submit artwork through our portal (button below):

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

REALTOR® Magazine Conference Picks

Get noticed by attendees at NAR NXT, The REALTOR® Experience, November 14-16, 2023 in Anaheim, California

Be part of this special conference issue of REALTOR® Magazine.

Attendees will receive a copy in their registration tote bags with additional copies distributed at the event. Be among the first to welcome attendees to Anaheim and help with their conference experience.

Distribution includes:

  • Inclusion in all attendee tote bags
  • Distribution at the NAR Booth, the most-visited booth in the Expo
  • Distribution at the REALTOR® Magazine “Cover Star” Booth inside the AXIS Pavilion at the Expo

*Special ad rates available for conference exhibitors

IssueAd Space CloseArtwork dueDistribution date
2023 Conference PicksAugust 2023August 2023November 14-16, 2023

Specifications

PlacementW x h
Full Page with Bleed8.25″ x 10.75″
Back Cover with Bleed8.25″ x 10.75″
Half Page7.5″ x 4.8125″
Quarter Page Front Cover3.6785″ x 4.8125″

Trim: 8″ x 10.5″

Custom REALTOR® Mini-Mag

Promote your products and services by collaborating with our editorial team to create your own custom-published version of REALTOR® Magazine.

  • Custom content and design produced by REALTOR® Magazine in support of your messaging
  • Unparalleled access to current NAR research and statics to support your offering
  • A digital edition of your custom publication for use on your website
  • Exclusive premium advertising placement to highlight your campaign
  • Scalable print quantities to meet your needs

Contact your NAR Account Executive for advertising information at nar@theygsgroup.com.

REALTOR® Digital Custom Publication

Align with the brand leader in real estate to promote your products and services by collaborating with our editorial team to create your own custom-published digital version of REALTOR® Magazine. Take advantage of this unique opportunity today!

  • Custom content C-Suite Q&A in support of your messaging. Your executives answer profession-related questions showcasing them as subject matter experts.
  • A digital edition of your custom publication for use in your own marketing.
  • Dedicated eBlast to select/targeted NAR members with a link to the custom publication.
  • Promotion of the custom publication and distribution through NAR eNewsletters (REALTOR® Mag Tips and REALTOR® Mag News).
  • Placement and archival of custom publication on magazine.realtor.  

Material Requirements

  • C-Suite Q&A questions and responses (subject to review and approval)
  • Selection of up to 3 archived REALTOR® Magazine articles (restrictions apply)
  • Professional headshot or photo of interviewee
  • A high-resolution (.eps) company logo
  • Display ad(s) for inclusion in the Digital Custom Publication
  • Imagery suggestions or file for Digital Custom Publication cover (JPEG or PNG)
  • HTML email content (materials requirements)

Contact your NAR Account Executive for advertising information at nar@theygsgroup.com.

NATIONAL ASSOCIATION OF REALTORS® Website

1,955,640

Avg. Monthly Views

791,113

Avg. Monthly Visits

564,961

Avg. Monthly Unique Visitors

*Based on a 6-month avg. May 1–October 31, 2021.

Advertising on the official website for The National Association of REALTORS® (NAR)—America’s largest trade association—offers great exposure to showcase your product or service to 1.5+ million members who are involved in all aspects of real estate.  

Members go to nar.realtor for profession updates and tips, and solutions and education on topics ranging from insurance and marketing to taxes and technology—and everything in between.  

The 1.5+ million membership includes residential and commercial brokers, sales agents, property managers, appraisers, counselors, and others engaged in the real estate profession. Members belong to one or more of approximately 1,200 local associations/boards and 54 state and territory associations of REALTORS®.

Digital Specs

Ad placementSpecs
Rectangle300 x 250; URL

All creative must be submitted five days prior to the launch of the campaign date

Online Advertising Guidelines

  • Image types: PNG (preferred), JPG, GIF
  • File size: Below 1M per unit
  • No audio allowed
  • 3rd party ad serving allowed
  • Linking URLs must be domain name based and cannot be the IP address
  • We strongly recommend that Rich Media ads be submitted in HTML 5 format. For HTML 5 technical requirements click here
  • REALTOR® Magazine Online reserves the right to accept, retract, or reject any advertisement at any time. 
  • Provide linking URL with ad creative submission; third-party tags must be live at the time of submission to enable thorough testing before launch
  • Advertisements cannot resemble REALTOR® Magazine Online content
  • Creative cannot use the REALTOR® name or logo without preapproval from REALTOR® Magazine
  • Cookies are not allowed
  • Submit artwork to sendmyad@theygsgroup.com.

nar.realtor/magazine


REALTORS® can find the latest news and information vital to their business at realtormag.com. This page offers exclusive content not found in the print magazine, including daily news updates, product guides, consumer handouts, tech tips, sales and marketing solutions, and much more. Realtormag.com is always introducing new features that lead to unique advertising opportunities that deliver impact, awareness, and traffic, making it the perfect place to showcase your products and services and complement your print advertising program.

391,546

Avg. Monthly Pageviews

281,105

Avg. Monthly Visits

220,173

Avg. Monthly Unique Visitors

*Based on a 6-month avg. May 1–October 31, 2021.

Advertising space is available on nar.realtor/magazine. Both the leaderboard and rectangle placements are sold together and run simultaneously on a page until the total agreed impressions have been met.

Digital Specs

Ad PlacementSpecs
Leaderboard728 x 90, 320 x 50; URL
Rectangle300 x 250; URL

All creative must be submitted five days prior to the launch of the campaign date

Online Advertising Guidelines

  • Image types: PNG (preferred), JPG, GIF
  • File size: Below 1M per unit
  • Max looping: 30 seconds
  • No audio allowed
  • 3rd party ad serving allowed
  • Linking URLs must be domain name based and cannot be the IP address
  • We strongly recommend that Rich Media ads be submitted in HTML 5 format. For HTML 5 technical requirements click here
  • REALTOR® Magazine Online reserves the right to accept, retract, or reject any advertisement at any time. 
  • Provide linking URL with ad creative submission; third-party tags must be live at the time of submission to enable thorough testing before launch
  • Advertisements cannot resemble REALTOR® Magazine Online content
  • Creative cannot use the REALTOR® name or logo without preapproval from REALTOR® Magazine
  • Cookies are not allowed
  • Submit artwork to sendmyad@theygsgroup.com.

Retargeting Campaign

Retargeting campaigns allow you to deliver your banner or video ads to NAR’s website visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks.

Provide your campaign budget and your ads will run until contracted impressions are met on NAR’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Display/Video Ad Retargeting:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • 320×50
  • 300×50
  • 728×90

Recommended Ad Formats:

  • .JPG or .PNG (Static Image) 
  • •.GIF (Animated – Max. 15 seconds of looping) 
  • Click-through URL

Materials are due two weeks prior to the campaign start date.

Member’s Edge eNewsletter

Weekly

Frequency

1 million+

Subscribers

40.8%

OPEN RATE

2022 AVG as of Nov. 2022

  • Features general news, information, and updates from NAR
  • Delivered each Thursday (except the 2nd Thursday of the month); adjusted for federal holidays (delivery dates are approximate)
  • Distribution to over 1 million subscribers
  • Low unsubscribe rate: 0.02%
  • Open rate average: 22%
  • Clickthrough rate: 8.4%
  • Video Ad: 290K-369K views, 330-1,880 Clickthroughs^
  • Video breakdown by device^: 33% Mobile, 47% Webmail, 19% Desktop 
  • One text and three rectangle ad positions available

AE INS eNewsletter

Weekly

Frequency

2,600

SUBSCRIBERs

50.2%

OPEN RATE

2022 AVG as of Nov. 2022

  • Sent to REALTOR® AE Magazine distribution (State and Local REALTOR® Association Staff)
  • Delivered each Wednesday; adjusted for federal holidays (delivery dates are approximate)
  • Distribution to an average of over 2,600 subscribers
  • Low unsubscribe rate: 0.01%
  • Open rate average: 46%
  • Clickthrough rate: 19%
  • Two rectangle ad positions available

Content sponsorships not available for this eNewsletter. 

Commercial Digest eNewsletter

Monthly

Frequency

61,000

Subscribers

47.2%

OPEN RATE

2022 AVG as of Nov. 2022

This digital eNewsletter tailored to provide Commercial Real Estate Professionals with trends that affect the commercial real estate market and includes research, technology, and financial news – plus other hot topics for members to gain valuable information. Both are published by the National Association of REALTORS® (NAR).

  • Delivered the second Tuesday of each month; adjusted for federal holidays (delivery dates are approximate)
  • Distribution to an average of over 61,000 subscribers
  • Low unsubscribe rate: 0.01%
  • Open rate average: 29%
  • Clickthrough rate: 4%
  • One text and one rectangle ad position available

Special packages available to target the commercial real estate member demographic. Contact us to learn more!

eNews Specs

Ad pLacementSpecs
Text Ad
Text ads do not apply to AE INS eNewsletter
• Max 90 words; URL
Rectangle• 300 x 250 (or 600 x 500px); URL
• 20-30 words of text for the non-html version of the newsletter
Leaderboard 
Only applies to REALTOR® Magazine Digital Edition
• 650 x 80 (or 1300 x 160px); URL
• 20-30 words of text for the non-html version of the newsletter

Online Advertising Guidelines

  • Image types: JPG, PNG, GIF (GIF won’t show up in all email clients);
  • Animation time: 8 seconds suggested, 3 loop maximum.
  • File size should be high resolution – recommended image size is 600×500 pixels.
  • No audio allowed.
  • Linking URLs must be domain name based and cannot be the IP address.
  • Provide linking URL with ad creative submission; 
  • Advertisements cannot resemble REALTOR® Magazine Online content.
  • Creative cannot use the REALTOR® name or logo without preapproval from REALTOR® Magazine.
  • REALTOR® Magazine reserves the right to accept, retract, or reject any advertisement at any time.
  • All materials are due around the 15th of the month prior to the eNewsletter send date. Ad Collection will reach out prior to the deadline with the exact due date for that month.
  • Ad materials can be submitted to sendmyad@theygsgroup.com.

Video Ad On

Make a huge impact in every eNewsletter by adding a video ad.  Highlight your product or service in this new unique format. 

Display scenarios for inline video ads in email:

  1. Video playback in the user’s mobile device or web browser within the email. Additional click will go to the designated destination link.
  2. Looping animated GIF. Auto plays in most desktop email clients. Additional click will go to the designated link.
  3. A fallback static image. This is a thumbnail of your video to be displayed if the email client does not support the video or displaying a GIF. Additional click will go to the designated destination link.
  4. All of the above are supported by a text call to action/description that you provide and is displayed beneath the image/thumbnail. 

Requirements:

  • 1280 x 720px (650 x 366) image used as a static thumbnail and/or a looping animated GIF (650 x 366px) of approximately 8 seconds.
  • URL link for the video display area or static thumbnail (i.e. website homepage).
  • Video file (MP4, max length 10 minutes, 1280 x 720px) or link to a YouTube video (note: other video hosting platforms will not work with our service for content submission).
  • Provide a direct URL link for those with accessibility needs (e.g. YouTube, Vimeo).
  • 30-40 words of text for the call to action/description plus URL.

Video player displays at 650w x 366h.

REALTOR® Magazine Digital Edition Email

Email to alert those REALTORS® who have opted in to receive the digital version of REALTOR® Magazine. Delivered 4x per year to over 180,000 subscribers.

Quarterly

Frequency

180,000+

Subscribers

47%

OPEN RATE

2022 AVG as of Nov. 2022

Sponsorship includes message above your ad that says, “This issue brought to you by:”

  • Includes all stories in print-edition of REALTOR® Magazine
  • Delivered quarterly; adjusted for federal holidays (delivery dates are approximate)
  • Distribution to an average of over 233,500 subscribers
  • Low unsubscribe rate: 0.06%
  • Open rate average: 35%
  • Clickthrough rate: 5.8%
  • One leaderboard ad position available
IssueAd Space CloseArtwork DueSend Date
Winter1/6/231/13/23Feb 2023
Spring3/10/233/17/23Apr 2023
Summer6/9/236/16/23Jul 2023
Fall9/8/239/15/23Oct 2023

Targeted Eblast

Send a Targeted Eblast to NAR’s membership, Association Executives, Commercial Members and Brokers to promote products and services that you want the profession to know about right now.  The Targeted Eblast can be refined to specific demographics and quantities to fit your target audience.

Note: This is an exclusive opportunity with limited weekly or monthly availability for your targeted audience.

Materials Requirements for Advertisers

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
  • Footer must include:
    • Company Information: Name, Full Address, Email Address
    • Unsubscribe Text
    • NAR’s Disclaimer (disclaimer to be supplied by NAR)
  • Subject line for email (40 characters maximum)
  • Pre-Header text for the email (75 characters maximum)
  • List Distribution details (if not already provided)

HTML Requirements

  • 650px wide (recommended)
  • Mobile responsiveness
  • Build the HTML file with tables instead of DIV; DIV does not work well with email
  • Do not use a single image in your targeted eblast
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded

Deadlines and Proofing

  • Materials are due at least two weeks prior to email send date
  • All content is subject to review by NAR
  • Necessary alterations are the responsibility of and at the expense of the advertiser
  • Materials that do not meet stated advertising specifications will be rejected
  • Once the advertiser-provided HTML is approved by NAR, a proof from NAR’s email system will be sent for advertiser approval
  • A delay in materials or advertiser approval could jeopardize the send date and result in not running at all; or pushing out several months due to the popularity of this targeted eblast opportunity

Helpful Hints For Positive Metrics

  • Don’t use a single image in your Targeted Eblast
  • Suggest sending to a targeted list vs. a randomly selected distribution list
  • Make sure the “Subject Line” is positive and consider promotion of an “offer” in the “Subject Line”

Drive With NAR

3,071

AVG. LISTENS PER EPISODE

Based on Mar.-Sep. 2022 episodes as of 9/27/2022

27,642

TOTAL LISTENS TO 2022 EPISODES

Based on Mar.-Sep. 2022 episodes as of 9/27/2022

Drive With NAR is a new monthly podcast featuring REALTOR®-to-REALTOR® discussions. An extension of the award-winning REALTOR® Magazine, the podcast also showcases the many benefits that NAR offer to its members. Guests share insights about successful strategies, relevant resources and tangible tools and techniques that can be leveraged to steer the way forward – and that have proven successful for their own business.

The podcast features two REALTORS® each month sharing their perspective on a selected theme. The digital content is fresh and provides a wealth of information, insight, and inspiration to help listeners achieve their own personal and business goals.

Drive With NAR is produced monthly and airs on the first Monday of the month on Apple, Google, Spotify, Stitcher and nar.realtor.  The sponsorship is promoted on NAR’s website, via email, enewsletters, and social media.  

Get real with REALTORS® and check out the Drive With NAR podcast. Connect with this engaged audience for an exclusive sponsorship today!  

Sponsorship Opportunities

Sponsorship:

  • Pre-Roll sponsorship with an introduction by the podcast host
  • Mid-Roll sponsorship with a 15-second script read by the podcast host (max 40 words)
  • Sponsor name and URL on podcast directories 
  • Banner ad on nar.realtor/magazine/drive landing page for 30 days

Sponsorship with Q&A:

  • Pre-Roll sponsorship with an introduction by the podcast host
  • Mid-Roll sponsorship with a 90-120 second pre-recorded Q&A session with the podcast host (270-360 words/script)
  • Sponsor name and URL on podcast directories 
  • Banner ad on magazine.realtor website’s podcast landing page for 30 days

Material Guidelines and Specifications

Assets for the sponsorship, with copy read by the podcast host includes 10-15 words:

  • Company Name
  • Company Tagline (if applicable)
  • Company Description
  • Company Logo
  • URL
  • Banner ad: 300×250 px and URL
  • For the Q&A Sponsorship: 270-360 words/script for the 90-120 second pre-recorded Q&A session with the podcast host
  • Assets/copy due 2 weeks prior to episode air date for the sponsorship
  • For the Q&A sponsorship, the assets are due 5 weeks in advance of episode launch

Real Estate Today

NAR’s official podcast, Real Estate Today, is the place for the latest news and information about the real estate market from profession experts who open doors to the American Dream of home ownership. Hosted by an award-winning broadcast journalist, Stephen Gasque, it’s fast-paced and fact-packed with expert insight and advice, interviews, call-in’s, field reports and timely market conditions.

Real Estate Today is produced weekly and airs each Friday on Apple, Google, Spotify, Stitcher and nar.realtor.  Connect with an engaged audience and become part of the conversation with your own sponsorship in this highly acclaimed podcast.  Each podcast has only one sponsor so don’t miss this exclusive opportunity!  

2,800-3,500

Avg. Downloads per Week

Sponsorship Opportunities

  • Pre- and Post-Roll Sponsorship with an introduction by the podcast host plus a 10-15 word company name, description, and URL mention
  • There will be an acknowledgement at the end of the podcast read by the host

Material Guidelines and Specifications

Assets for the sponsorship with copy read by the podcast host includes 10-15 words:

  • Company Name
  • Company Tagline (if applicable)
  • Company Description
  • Company Logo
  • URL
  • Assets/copy due 2 weeks prior to air date

First Time Buyer

The First Time Buyer streaming series returns for Season 3 in 2022 and features first-time buyers, guided by the expertise of REALTORS®, who go all in on purchasing their first homes.

Watch the Season 2 Trailer here and stream the series now at firsttimebuyer.realtor! As of January 2022, and just one month after launch, Season 2 amassed more than 420,000 views across all channels (Hulu, Facebook, YouTube and FirstTimeBuyer.realtor).

Now filming content for Season 3, don’t miss your opportunity to be a part of this successful series! Sponsorship inventory is limited – schedule a call to discuss your options today!

Series Sponsorship Packages

Pre-Roll Sponsorship

Pre-roll to an episode of sponsor-provided content or opening attribution (:03-:15 seconds). Limit one sponsor per episode.

Product Placement

Content placement of sponsor-provided product or use of service within an episode. Includes pre-roll sponsorship.

Thought Leadership

Filmed educational content or tip for first time buyers embedded within the episode content (:15-:30 seconds). Includes pre-roll sponsorship.

Episode 360 Sponsorship

Includes all offerings above (Pre-Roll, Product Placement and Thought Leadership) plus a Post-Roll attribution.

Material Guidelines and Specifications

  • Video recordings must be submitted in .mov format
  • All packages are accompanied by a corresponding 300 x 250 px (JPEG or PNG) rectangle ad placement on firsttimebuyer.realtor


nar.realtor/magazine Sponsored Content

Get in front of more than 300,000 unique monthly visitors. We will feature your article on nar.realtor/magazine for up to one month. 

  • The first week, your content promo is placed on the Main Stage of the Homepage
  • The second week, your content will be promoted on a Section Level Landing Page
  • The remainder of the month, the promotions will be in our “More About” area of the Section Level Landing Page
  • The article content is promoted in the Member’s Edge newsletter and social media platforms during the month

Material Requirements

  • 600–800 words of content
  • 1 image: 1300 x 620px
  • 1 image: 400 x 260px
  • Image source information
  • A high-resolution photo and bio of the writer of the content

Content suggestions: 

  • Include ways our readers can overcome a problem or obstacle
  • Aim to educate and avoid overly promotional language
  • Reveal best business practices from other professionals in your area of expertise

Email Content Sponsorship

Our Emails are a great way for you to connect with our audience!  Let us promote your webinar, e-book, and special-offer content!

Editorial promotion includes a link to your webpage in marketing communications in each edition of our Member’s Edge newsletters (sent weekly to over 1 million subscribers).

Material Requirements

  • 75 words of copy and the URL
  • 1 image: 400×260 px


Cover Star Booth

Sponsor the Popular “Cover Star Booth” at either the REALTORS® Legislative Meetings or NAR’s Annual Conference & Expo.

Sponsorship includes:

  • Premier sponsorship opportunity to showcase your product, service or brand
  • Onsite networking opportunities with attendees
  • Giveaway with your logo as a keepsake 

REALTOR® Magazine Conference Picks

Get noticed by attendees at the REALTORS® Conference & Expo, November 11-14, 2022 in Orlando, Florida

Be part of this special conference issue of REALTOR® Magazine.

Attendees will receive a copy in their registration tote bags with additional copies distributed at the event. Be among the first to welcome attendees to Orlando and help with their conference experience.

Distribution includes:

  • Inclusion in all attendee tote bags
  • Distribution at the NAR Booth, the most-visited booth in the Expo
  • Distribution at the REALTOR® Magazine “Cover Star” Booth inside the Town Square Pavilion at the Expo

*Special ad rates available for conference exhibitors

IssueAd Space CloseArtwork dueDistribution date
2022 Conference PicksAugust 2022August 2022November 11-14, 2022

Specifications

PlacementW x h
Full Page with Bleed8.25″ x 10.75″
Back Cover with Bleed8.25″ x 10.75″
Half Page7.5″ x 4.8125″
Quarter Page Front Cover3.6785″ x 4.8125″

Trim: 8″ x 10.5″

INTRODUCING NAR’S C5 SUMMIT,
THE PREMIER US-BASED COMMERCIAL REAL ESTATE EVENT

AUGUST 15-17, 2022 | MARRIOTT MARQUIS TIMES SQUARE | NEW YORK, NY 

The National Association of REALTORS® is a leading force in organized real estate and is committed to bringing those who work in all aspects of the residential and commercial real estate industries together for engaging content that will empower REALTORS® as they navigate the ever-evolving real estate landscape.

In the heart of New York City—the epicenter of commercial real estate—NAR’s C5 Summit will be the ultimate experience for commercial industry influencers and industry partners including commercial brokers, state and local associations, economic development organizations, government officials, NAR Global members, and domestic and international investors. Share in the excitement and gain traction with an elite audience at the C5 Summit, August 15-17, by sponsoring or exhibiting.

In its second year, this event will provide opportunities for networking, learning, deal-making, and much more.

Take a look at our 2021 C5 Summit attendeesspeakers, and sponsors.

WHO ATTENDS C5 SUMMIT?

Fifty to seventy five state and local REALTOR® associations, economic development agencies, and government officials will have the opportunity to exhibit at the C5 Summit. Shouldn’t YOU be one of them?

Showcase your properties and investment opportunities to more than 1,500 attendees and buyers from across the United States, including:

  • Commercial Brokers/Agents
  • Real Estate Developers
  • Real Estate Investment Trusts (REITs)

Stand out from your competitors! Combine NAR’s advertising, sponsorship, and exhibiting opportunities to reach commercial industry influencers and industry partners.

Special packages available to target the commercial real estate member demographic. Contact us to learn more!

Cover Star Booth

Sponsor the Popular “Cover Star Booth” at the REALTORS® Legislative Meetings, C5 Summit or NAR NXT!

Sponsorship includes:
  • Premier sponsorship opportunity to showcase your product, service or brand
  • Onsite networking opportunities with attendees
  • Giveaway with your logo as a keepsake 

Good Neighbor Awards

The NATIONAL ASSOCIATION OF REALTORS® Good Neighbor Awards recognize REALTORS® who make extraordinary contributions to their communities though volunteer work. Celebrating its 22nd year, the Good Neighbor Awards has become one of the most beloved awards bestowed upon NAR members, and has donated nearly $1.4 million in grants to REALTOR®-led charitable organizations that help people in 40 states and 15 countries. Good Neighbor Award sponsors benefit from months of editorial and advertising exposure—from the call for entries to the culmination during NAR NXT in November. The Conference highlights include the awards presentation and video for an audience of 6,000 at the General Session, a gala dinner celebration, and a booth on the Expo Floor.

State and Local Sponsorships

Become a sponsor for a local or state Good Neighbor Award to promote the “good” that REALTORS® are doing in their neighborhoods and one that mirrors the national Good Neighbor Award Program that NAR promotes each year to 10 winners of this prestigious award – now in its 22nd year.

Background

NAR research shows that REALTORS® volunteer in their communities at more than double the rate of the general population. That should be celebrated and promoted!

To increase the number of REALTORS® who are recognized for their volunteer work, NAR encourages state and local real estate associations to launch their own Good Neighbor Award. NAR offers a toolkit and tips to make that process easy.

For the last three years, NAR has offered funding to encourage state and local associations to launch their own Good Neighbor Award. This generated a lot of momentum and new programs.

The benefit of these local and state programs from NAR’s standpoint is that each time a Good Neighbor Award program recognizes another REALTOR® it generates positive local and national media coverage about REALTORS® doing good and reinforces the message that REALTORS® do much more than sell houses–they improve communities.

2023 Sponsor Benefits

Take advantage of this unique opportunity to be part of a growing initiative at NAR to communicate how much good REALTORS® do in their communities. Become a sponsor today and receive the following promotional opportunities!

  • Name and logo on the web page
  • Name in all editorial mentions about the program
  • Name in social media posts promoting the program
  • Name at all awards ceremonies for the local and state winners

Contact your NAR Account Executive for sponsorship information at nar@theygsgroup.com.


Direct Mail List

Reach out to our 1.5+ million real estate professionals through our subscriber list. Subscriber names and addresses are rented on a per usage basis. Markets can be separated geographically or demographically. Contact Lenny Medico, lenny.medico@lakegroupmedia.com or (914) 925-2465 at Lake Group Media for more information. 

Strategic Alliance Opportunities

NAR’s REALTOR Benefits®

This program can provide an additional opportunity to REALTOR® Magazine advertising and marketing partners with a different distribution channel to NAR’s 1.5+ million members. Members recognize REALTOR Benefits® as the program that provides unique value-added offers and savings from the partners leading the profession and the products and services they use frequently. Program participants receive significant benefits through the alliance, including preferred provider status and automatic inclusion in NAR’s comprehensive REALTOR Benefits® marketing campaign. For more information or to be considered for the REALTOR Benefits® Program, please email strat_alliance@realtors.org or call 312-329-8510.

TO ADVERTISE


Contact your Account Executive for information on advertising with NAR!

Zack Buchanan
National Account Executive

Heather Macaluso
National Account Executive

Natalie Matter Bellis
National Account Executive

The term REALTOR® is a membership mark of the association and it means “member of the National Association of REALTORS®  and we restrict its usage. 

RATE POLICY

  • Rates are based on frequency within a 12-month period from the first insertion.
  • Advertisers earning higher rates than established in their initial contract will be credited. A short-rate invoice will be issued when it is apparent that the contract upon which billing has been based cannot be completed in a 12-month period.
  • The publisher may change the rates published in this document at any time. However, this increase will not apply to advertisements with closing dates that precede the announcement of increased rates.

CANCELLATIONS

No cancellations or changes in orders will be considered unless submitted to the publisher in writing prior to the closing date. Cancellations or changes received after closing are subject to penalty. Orders for cover advertising are accepted on a noncancelable basis only.

CORRECT USE OF REALTOR®

REALTOR®, REALTORS®, and REALTOR-ASSOCIATE® are collective membership marks that serve to identify members of the National Association of REALTORS® and distinguish them from nonmembers. 

Members are licensed by the National Association of REALTORS® to use one or more of the marks in reference to themselves and their real estate business. The term REALTOR® denotes membership, not the jobs performed by members, and should only be used in contexts that relate to membership. 

REALTOR® should not be used interchangeably with the titles “real estate broker” or “agent” or a person who provides those services. 

The term REALTOR® is always capitalized, followed by a registration mark (®). The words REALTOR® or National Association of REALTORS® should not be hyphenated. 

It is incorrect to use descriptive words or phrases to modify the marks (i.e., Top REALTOR® or Successful REALTOR®). 

The first time the official name “National Association of REALTORS®” is referred to, it must be stated in its entirety. Thereafter, the abbreviation NAR may be used. 

All advertising materials must conform to this policy. The advertiser will be charged for any corrections made.

CONTRACT AND COPY REGULATIONS

  • The publisher reserves the right to reject or to cancel any advertisement at any time.
  • Advertisers and advertising agencies shall assume liability for all content (including text, representation, and illustration) of advertisements printed, and shall also assume responsibility for any claims arising therefrom made against the publisher.
  • The publisher will not be liable for any failure to print, publish, or circulate all or any portion of any issue in which an advertisement accepted by the publisher is contained if such failure is due to acts of God, acts of government or government instrumentality (whether federal, state, or local), strikes, accidents, work stoppages, fire, or any other circumstances beyond the control of the publisher.
  • The word “advertisement,” in not less than 7-point type, must be carried at the top of all advertisements that carry no signature or simulate editorial material. The advertiser will be charged for alterations and corrections.
  • All advertising contract position clauses are treated as requests. Since editorial requirements change as issue production progresses, the publisher cannot guarantee fixed positioning.
  • Advertising materials will be stored by the publisher for 12 months and then destroyed, unless otherwise requested.
  • The publisher will not be bound by any conditions, printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with the regulations set forth in this rate card.
  • Repeat ads (pick-up ads): the most recent advertisement will be picked up unless otherwise indicated on insertion order.

PAYMENT POLICY

Display Advertising
Payment is due within 30 days of date of invoice. No cash discount is given. Publisher shall have the right to require payment for advertising upon such terms as publisher sees fit, prior to publication of any ordered advertisement. In the event of nonpayment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

Classified Advertising
Prepayment is required on all advertising, which must be received for each ad by the issue closing date. Payment may be by check payable to the National Association of REALTORS® or by credit card. Corporate advertisers will be allowed credit by NAR after approval of a credit application.

Digital Ad Deadlines

2022 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/17
March2/14
April3/17
May4/15
June5/16
July6/16
August7/15
September8/15
October9/14
November10/13
December11/14

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.