About NATA

The National Athletic Trainers’ Association (NATA) is the professional membership association for certified athletic trainers and others who support the athletic training profession. Founded in 1950, the NATA has grown to more than 40,000 members worldwide today. The majority of certified athletic trainers choose to be members of NATA to support their profession and to receive a broad array of membership benefits. By joining forces as a group, NATA members can accomplish more for the athletic training profession than they can individually. The NATA national office currently has more than 40 full-time staff members who work to support NATA’s mission.

NATA News is the premier magazine for athletic trainers. As a monthly membership magazine read by approximately 40,000 ATs across the country, we are the only monthly magazine dedicated exclusively to the athletic training profession.

NATA Audience

NATA Members’ JOb Settings
Secondary School24%
Student15%
College/University25%
Clinic12%
Other5%
Hospital4%
Pro Sports3%
Occ. Health2%
Membership by gender
Male43%
Female55%
Non-binary/third gender0.08%
Prefer not to say0.06%
Prefer not to self-describe.01%
Not indicated0.12%

NATA MEMBERS TAKE ACTION

81%

of members are likely to share
clinical information and best practices
from NATA

NATA Members are consistent

88%

of NATA members read the
NATA News each month

NATA News Magazine

The Official Publication of the National Athletic Trainers’ Association

NATA News is the premier magazine for athletic trainers. As a monthly membership magazine read by ATs across the country, we are the only monthly magazine dedicated exclusively to the athletic training profession.

The award-winning NATA News continues to gain recognition within the industry for its informative journalism and exciting design. We want to help you promote your products to the sports medicine professionals who are making buying decisions every day, and the best way to reach that audience is by advertising in the NATA News.

40,000


MEMBERS HAVE ACCESS TO NATA NEWS IN PRINT AND ONLINE

“NATA members are extremely dedicated health care professionals who read our magazine as a source of best practices for the athletic training profession. Passionate about their work and determined to stay current in the ever-changing sports medicine world, they look to NATA News as a critical connection to their peers and the industry as a whole.”

Tamesha Logan, Associate Executive Director

Editorial Calendar

Dates and themes subject to change

IssueThemeAd CloseArt Due
January 2023Strategic Plan
• Strategic Plan overview
• Annual campaign introduction and first article of yearlong series
• Reporting year insight
Nov. 25, 2022Dec. 6, 2022
February 2023Jobs and Employment
• Inter-generational collaboration
• The impact of mentorship
• Advocating for pay raises
Dec. 16, 2022Jan. 6, 2023
March 2023National Athletic Training Month
• An AT day in the life
• NATA reminders
• Celebrating the profession
• Spring Buyers’ Guide
• NATA 2023 education preview
Jan. 26, 2023Feb. 6, 2023
April 2023Cultural Competency
• Cultural competency in athletic training
• NATA DEIA update
• National Volunteer Month
Feb. 22, 2023March 3, 2023
May 2023Award Winners
• Hall of Fame profiles
• National award winner photos
• Mental Health Month
March 24, 2023April 4, 2023
June 2023Emerging Setting
• NATA 2023 keynote speaker
• NATA 2023 notes before you go
• NATM recap
April 26, 2023May 4, 2023
IssueThemeAd CloseArt Due
July 2023Education
• Student recruitment and retention
• Bak to school/fall sports
• New ATEJ editor-in-chief
• “AT for Me” website update
• New board members
May 25, 2023June 2, 2023
Aug/Sept 2023NATA 2023 Recap
• State of the Association
• NATA 2023 recap
• NATA 2023 award winners
• Fall Buyers’ Guide
July 26, 2023Aug, 4, 2023
Oct. 2023NATA President Elect
• NATA President Elect Feature
• Wins at the state level
• Friends of Athletic Training
• Legislative Bootcamps
Aug. 25, 2023Sept. 6, 2023
Nov. 2023Research and Technology
• Sports science, health and data analytics
• NATA Foundation grant
• Cannabis research
• Technology – The Future of Ergonomics
Sept. 27, 2023Oct. 6, 2023
Dec. 2023Year in Review
• Annual report
• Advertiser directory
Oct. 26, 2023Nov. 6, 2023

NATA News Magazine Rates

4-Color1x3x6x9x11x
Spread$6,866$6,661$6,526$6,385$6,179
Full Page$3,900$3,783$3,707$3,633$3,524
1/2 Page$2,775$2,692$2,636$2,581$2,498
1/3 Page$2,631$2,552$2,500$2,446$2,367
1/4 Page$2,088$2,025$1,984$1,941$1,879
Covers1x3x6x9x11x
Cover 2$4,795$4,546$4,310$4,086$3,874
Cover 3$4,411$4,182$3,965$3,759$3,564
Cover 4$5,214$4,953$4,705$4,470$4,238
PRemium1x
Insert$3,500
Advertorial Full Page$4,290
Advertorial Spread$7,552
C Suite Q&A Advertorial$7,835

Please note: ads that use the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. NATA reserves the right to reject ads deemed improper for our audience.

Advertorials: Stories That Sell

Combine the power of traditional advertising with the influence of storytelling. Advertorials in NATA News allow you to promote your products, services and thought leadership through the power of your editorial content.

Advertorial

  • Advertisers can reserve full-page or two-page advertorials.
  • Advertorials also appear in the NATA News digital edition.
  • Advertorial is supplied print-ready.

C Suite Q&A Advertorial

  • Your executives answer industry-related questions, showcasing them as an expert in the athletic training field.
  • Advertiser supplies print-ready file with content, high-resolution 300 dpi photo of interviewee and logo.
pricing1x
Spread$7,835

THE FOLLOWING DISCLAIMER MUST APPEAR WITH ALL ADVERTORIALS:

NATA is not responsible for omissions, misprints, or other proofing errors and does not endorse this advertiser. The opinions expressed in this advertisement are those of the advertiser alone and do not purport to reflect the opinions or views of NATA. Statements and data have been provided by the advertiser alone and have not been authenticated.

NATA News Magazine Specs

PRINT SPECIFICATIONS

Placementsize
SpreadTrim: 16” x 10.875”
Bleed: 16.25” x 11.125”
(Min. recommended margin- .375”)
Full PageTrim: 8” x 10.875”
Bleed: 8.25” x 11.125”
(Min. recommended margin- .375”)
1/2 Page7.125” x 4.8472”
(Min. recommended margin- .125”)
1/3 Page (Vertical)2.2614” x 9.8511”
(Min. recommended margin- .115”)
1/4 Page (Vertical)3.424” x 4.8314”
(Min. recommended margin- .125”)

Please note: ads that use the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. NATA reserves the right to reject ads deemed improper for our audience.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

GENERAL REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NATA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

NATA Spring/Fall Buyers’ Guide

Affordable Listing Options for Maximum Exposure to Buyers

Stay visible in front of more than 40,000 athletic training professionals in NATA’s Buyers’ Guide, published each spring and fall as part of NATA News, the only monthly magazine dedicated exclusively to the athletic training profession.

When members are looking for products and services to meet their specific challenges, your Buyers’ Guide listing ensures that your company is the name that jumps off each page and prompts a phone call.

Regular Listing

$500 for 1 Buyers’ Guide or $850 for Spring and Fall

Listing Includes:

  • Company Name, Website, Phone Number, Contact Name & Email Address.
  • 5% discount on a full or half page ad in the issue containing the Buyers’ Guide.
  • “See our ad on page XX” prompt in your listing

Enhanced Listing

$800 for 1 Buyers’ Guide or $1,360 for Spring and Fall

Listing Includes:

  • Logo (high resolution 300dpi or .eps file), Company Name, Website, Phone Number, Contact Name & Email Address, and up to 60 word company description.
  • 10% discount on a full page or half page ad in the issue containing the Buyers’ Guide.
  • “See our ad on page XX” prompt in your listing

Premier Listing

$1,200 for 1 Buyers’ Guide or $2,040 for Spring and Fall

Listing Includes:

  • Placement at the top of selected product/service category.
  • Listing has highlighted background.
  • Logo (high resolution 300dpi or .eps file), Company Name, Website, Phone Number, Contact Name & Email Address, and up to 100 word company description.
  • 15% discount on a full page or half page ad in the issue containing the Buyers’ Guide.
  • “See our ad on page XX” prompt in your listing

Multi-issue Packages

Essential 12Prime 7Choice 4
NATA NewsIncludes 11 issues of
NATA News at the 11-time rate
Includes 6 issues of
NATA News at the 6-time rate
Includes 3 issues of
NATA News at the 3-time rate
Member MonthlyIncludes 1 placementIncludes 1 placementIncludes 1 placement
Free standard listing in NATA Buyer’s GuideFree standard listing in either
the Spring or Fall Buyer’s Guide
sections of NATA News
Free standard listing in either
the Spring or Fall Buyer’s Guide
sections of NATA News
Free standard listing in either
the Spring or Fall Buyer’s Guide
sections of NATA News
Recognition at the Clinical Symposia and AT ExpoFree print logo recognition placed
on the Package Advertiser
Appreciation page in the Honors
& Awards Guide

Your company logo in the
Convention Daily News eNewsletters
Free print logo recognition placed
on the Package Advertiser
Appreciation page in the Honors
& Awards Guide

Your company logo in the
Convention Daily News eNewsletters
Free print logo recognition placed
on the Package Advertiser
Appreciation page in the Honors
& Awards Guide

Your company logo in the
Convention Daily News eNewsletters
Logos onlineYour company logo on the
NATA.org homepage
Your company logo on the
NATA.org homepage
Your company logo on the
NATA.org homepage
Logo recognition in Range of Motion eNewsletterYour company logo in
Range of Motion eNewsletter
Your company logo in
Range of Motion eNewsletter
Premium Placement in NATA NewsEach month your ad will go in
one of the first positions available
(Note: cover positions command
a premium rate)

NATA NEWS SPECIAL PRODUCTS

Beyond our traditional print advertising options, we offer special products that give advertisers the opportunity to draw extra attention to a specific product, initiative or promotional campaign through targeted, custom NATA News mailings.


Pricing is specific to each product and quantity. For more information, contact your account executive.

TARGET YOUR AUDIENCE

Special products are available to all NATA members or specific subgroups.

Poster Insert

TIP IN POSTER 24” x 18” folded down to 6” x 9” 4/0 on 60# gloss text

Postcard Insert

INSERT POSTCARD 5” x 7” 4/4 on 7 pt.

NATA can provide social media support to increase member interest.

Sports Medicine Legal Digest

Online-only publication
Available to all NATA members around the globe

Published quarterly, the Sports Medicine Legal Digest was created to keep athletic trainers informed on current legal issues that could affect their daily practice. Each issue of this member-only publication features case summaries and columns related to professional responsibility and ethics.

Each issue of the publication features legal case summaries relevant to sports medicine health care professionals, a column from the NATA Professional Responsibility Committee addressing ethical dilemmas and a Q&A with a health care provider occupying a unique role related to liability within sports medicine and athletic training.

Sponsorship and individual advertising opportunities available, contact us for more information!

IssueAd Reservations DueAd Materials Due
Spring 2023Feb, 9, 2023Feb. 16, 2023
Summer 2023May 1, 2023May 8, 2023
Fall 2023Aug. 3, 2023Aug. 10, 2023
Winter 2023Nov. 1, 2023Nov. 8, 2023

AD SPECIFICATIONS

PlacementSize
SpreadTrim: 17″ x 11″
Bleed: 17.125″ x 11.125″
Full PageTrim: 8.5″ x 11″
Bleed: 8.625″ x 11.125″
1/2 Page6.986″ x 4.8472″
1/3 Page (Vertical)2.5″ x 10″
1/4 Page (Vertical)3.545″ x 4.8785″

NATA.org

The NATA website offers comprehensive information for athletic trainers, associated professionals and the public in a dynamic, easy-to-use format.

Rates and Specs

4-ColorDisplayDeliverables3x6x9x12x
Mega Menu SpotlightDynamic180 x 150 ad + Click through URL$1,000$800$600$475
Wide SkyscraperDynamic160 x 600 ad + Click through URL$2,000$1,500$1,200$950
LeaderboardDynamic728 x 90 ad + Click through URL$2,500$2,000$1,500$1,200
Page CurlDynamic400px x 400px ad + Click through URL
• Design Requirements: Half of the space (bottom left) will not be displayed;
triangle in top left will always be displayed
• File format: GIF or JPG only, no animated GIF
• Click here to see the example live
$1,000

Please note: ads that use the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. NATA reserves the right to reject ads deemed improper for our audience.

Prospective Student Section

Companies looking to market higher education, training, or even products to students looking at the AT profession should start here. With exclusive static display ads, advertisers can be confident their message will be seen. https://www.nata.org/prospective-students

8,742*

PAGE VIEWS

4,160*

UNIQUE PAGE VIEWS

3,122*

ENTRANCES

Rates and Specs

PlacementDeliverables1x
Leaderboard728×90 ad + Click through URL$1,000
Left Top Skyscraper160×600 ad + Click through URL$850
Right Top Skyscraper160×600 ad + Click through URL$850
Left Bottom Skyscraper160×600 ad + Click through URL$700
Right Bottom Skyscraper160×600 ad + Click through URL$700
Lower Banner728×90 ad + Click through URL$500

*stats are for February 2021 to August 2021

Retargeting Campaign

Retargeting campaigns allow you to deliver your banner or video ads to NATA.org visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.

Retargeting is a cookie-based technology that uses a simple Javascript code to target your audience across the web and on social media, allowing your ads to be served to qualified users that have visited the NATA website: nata.org

You provide your campaign budget and your ads will run until contracted impressions are met on nata.org. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Display/Video Ad Retargeting:

  • 300×250
  • 160×600
  • 300×600
  • 728×90
  • 300×50
  • 320×50

Recommended Ad Formats:

  • .JPG or .PNG (Static Image) 
  • .GIF (Animated – Max. 15 seconds of looping) 

Materials need to be delivered to YGS at least two weeks prior to the campaign starting. (Pixel needs placed on the website two weeks prior to build the list of visitors who will be served the ads.)

Contact your NATA Account Executives for pricing and advertising information today

Sponsored Eblasts

Let NATA (natanews@nata.org) send an email blast to our membership as sponsored content. New products and services that you want the industry to know about right now can be sent in an email.

Rate: $2,750

24,000

Avg. Distribution

Materials Requirements

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
    • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
    • All hyperlinks need to be embedded
    • Footer to include Company Name, Full Address, Email Address
    • Header and footer must include NATA’s disclaimers (click here for disclaimers)
  • Subject line for email (40 characters maximum)
  • Pre-Header text for the email (75 characters maximum)

General Requirements

  • All content is subject to review by NATA editorial team.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The use of the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Ask your account executive for submission processes and deadlines.

Social Media

Distribute your message through NATA’s social media.

Twitter: 29,000+ followers — @NATA1950

Facebook: 28,000+ followers — NATA1950

Instagram: 12,000+ followers — NATA1950

1 Facebook post, 1 Instagram post, 2 tweets 

Rate: $1,250

Materials Requirements

PlacementFeed Image Dimensions and GuidelinesFeed Ad Character Limits
Facebook• Recommed. News Feed image size: 1200×900 px
• News Feed image ratio: 4:3
• Recommended formats: JPG and PNG
• Text: 90 characters (longer posts may
be truncated on small screens)
• Call to action with URL
Twitter• Twitter in-stream photo: Minimum- 600×335 px; Maximum- 1024×512
• Maximum file size: 5 MB for photos and 3 MB for animated GIFs.
• Text: fewer than 280
• Call to action with URL
Instagram• Instagram photos: width-between 320 and 1080 px
• Aspect ratio: 1.91:1 and 4:5
• 2,200 character limit (truncated at 125)
• Call to action with URL

Facebook Live

NATA hosts a 25 minute to 1-hour interview with you discussing talking points of your choosing for $6,500.

Looking for another way to get your voice heard? Bundle your interview with a C- Suite Advertorial for $12,500.

Promotion Schedule:
  • 1 Month Out: Range of Motion eNewsletter
  • 1 Member Monthly eNewsletter
  • 1 Week Out: Social Media (1 Facebook Post & 1 Tweet)
  • 1 Week Out: NATA Website Home Page Mentions (in Hot Topics section)
  • 1 Week Out: Blog Post on NATA Now
  • 3 Days Out: Social Media (1 Facebook Post & 1 Tweet)
  • 1 Day Out: Social Media (1 Facebook Post & 1 Tweet)

Sponsored Blog Post on NATA Now

Average reach: 10,729 visits weekly

Looking for content? Share product details, industry insight from your company’s perspective, or anything relevant to ATs with a sponsored blog post. Limited to 1 advertiser per week. 

Rate: $2,000

Materials requirements

  • Photo size: 720 x 514 px; 72 dpi
  • Word count: 400-700 
  • Disclaimer that will be used with posts: NATA is not responsible for omissions, misprints, or other proofing errors and does not endorse this advertiser. The opinions expressed in this advertisement are those of the advertiser alone and do not purport to reflect the opinions or views of NATA. Statements and data have been provided by the advertiser alone and have not been authenticated.
  • Tag that will be used with posts: Advertorial 
  • All content is subject to review by NATA editorial team.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the blog post. 
  • The use of the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. 
  • The word “Advertorial” or “Advertisement” must appear on the image. 
  • Blogs must be suitable to publish as-is. NATA is not responsible for any errors in content. 
  • Necessary alterations are the responsibility of and at the expense of the advertiser. 
  • All materials must be submitted in accordance with published deadlines and must meet criteria stated in advertising policy. 
  • Materials that do not meet stated advertising specifications will be rejected. 
  • Ask your account executive for submission processes and deadlines.

Omnibus Survey

Market research through NATA’s 40,000+ members

NATA is offering a unique opportunity for advertisers to hear straight from its approximately 40,000 members. Through an NATA-conducted omnibus survey, take part in quantitative market research collecting data on a variety of subjects in the same survey. Ask questions that directly impact your business and receive results designed to influence!

Rate: $5,000 per 5-question block

Limit: 2 blocks, 10 questions total per advertiser
per survey

Those who are interested in conducting academic research surveys should reach out to NATA Senior Special Projects Coordinator Katie Scott at katie@nata.org.

Deadlines

Survey Content DueSurvey LaunchSurvey Closes
SpringApril 4, 2023April 11, 2023April 26, 2023
FallOctober 3, 2023October 10, 2023October 25, 2023

Survey Uses:

  • Market research
  • Measure opinions, uses and awareness
  • Product promotion
  • Define brand positioning
  • Review history across multiple surveys

The Process:

  • Surveys will be branded as paid advertising surveys, not
  • NATA surveys, and will be distributed electronically.
  • Each omnibus survey will consist of up to 20 questions, divided into 5-question blocks.
  • Questions will be reviewed by NATA and must be approved before being included in a survey.
  • NATA may request changes if content does not meet stated guidelines.
  • Questions are due 2 weeks prior to survey distribution. Ask your account executive for scheduling details.
  • Surveys will remain open for 2 weeks.
  • Surveys are distributed through:
    • Range of Motion eNewsletter for 2 weeks
    • Member Monthly eNewsletter
    • Other available NATA-related eNewsletters
    • NATA social media channels
    • NATA.org’s Hot Topic section

General Requirements:

  • NATA will have right of first refusal for all advertisers.
  • No demographic questions will be allowed because results provided will not include cross-tabulating.

Things to include:

  • Wide-ranging set of questions that leads to thorough, analytic results.
  • Quantitative questions (yes/no, single or multiple choice, etc.)
  • Qualitative questions (open-ended, opinion, etc.)
  • Advertisers should ask questions that represent their products and services in the market.
  • Sample question: What nutrition products do you recommend to your patients?

YOu’ll Receive:

  • Results in PDF format including total distribution, open rate and answers to questions.

Range of Motion Enewsletter

Weekly

Frequency

32,500*

Avg. Circulation

38%

Avg. Unique opens

Range of Motion arrives in your inbox each Monday to provide you with the latest news from NATA and the sports medicine world as a whole.

Placementdeliverables1x3x (13x send)
Leaderboard728×90 ad + Click through URL$1,700$5,100
Banner 2468×60 px ad + Click through URL$1,530$4,600
Skyscraper120×600 px ad + Click through URL$1,530$4,600
Banner 3468×60 px ad + Click through URL$1,400$4,200
Sponsored Content280×195 px image, 5-7 word headline,
100-word description and link to
the article of your choice
$1,200$3,500

*Average for July 2021 through July 2022

Member Monthly Enewsletter

Monthly

FREQUENCY

33,400*

Avg. Circulation

38%*

Avg. Unique Opens

Monthly enewsletter providing overview of NATA member benefits. This newsletter sends the third Thursday of the month.

PlacementDeliverables1 month
Leaderboard728×90 px ad + Click through URL$1,275
Banner 2468×60 px ad + Click through URL$1,147
Banner 3468×60 px ad + Click through URL$1,050
Sponsored Content280×195 px image, 5-7 word headline,
100-word description and link to
the article of your choice
$900

*Average for July 2021 through July 2022

Digital Edition Eblast

Monthly

FREQUENCY

31,000

Avg. Circulation

38%

Avg. Unique Opens

Distributed monthly to NATA members around the globe announcing that the NATA News digital edition is available online.

PlacementDeliverablesRate
Leaderboard728×90 px ad + Click through URL$1,275
Banner468×60 px ad + Click through URL$1,050
Sponsored Content280×195 px image, 5-7 word headline,
100-word description and link to the
article of your choice
Limited to advertisers within the issue only
$900

NATA’s New Podcast Opportunity!

The NATA-Cast the official podcast of the National Athletic Trainers’ Association! This podcast is a resource for members to access the latest athletic training news and updates and will feature in depth conversations on hot topics in athletic training, updates from NATA leadership and exclusive interviews with thought leaders in the profession.

Sponsorship Opportunities:

Sponsorship: $500

• Pre-Roll advertisement with an introduction by the podcast host

• Mid-Roll advertisement with a 15-second script read by the podcast host (max 40 words)

• Advertiser name on podcast promotion – “brought to you by”  

• Banner ad on website’s podcast landing page for 30 days

Sponsorship with Q&A: $750

• Pre-Roll advertisement with an introduction by the podcast host

• Mid-Roll advertisement with a 90 -120 second pre-recorded Q&A session with the podcast host (270-360 words/script)

• Advertiser name on podcast promotion – “brought to you by”  

• Banner ad on website’s podcast landing page for 30 days

Contact us today for special pricing!

Professional Interests Enewsletters

Quarterly

Frequency

5,200*

Avg. Circulation

Quarterly enewsletters sent to specific segments of the NATA membership that tackle topics unique to each audience (job setting, career phase, interests)

placementdeliverables1 month
Leaderboard728×90 ad + Click through URL$650
Banner 2468×60 px ad + Click through URL$550
Banner 3468×60 px ad + Click through URL$500
Sponsored Content280×195 px image, 5-7 word headline,
100-word description and link to
the article of your choice
$500

*Average for July 2021 through July 2022

Professional Interests Enewsletters

InterestDescriptionCirculationOpen rate
College/
University
One of the largest areas employing athletic trainers is the college/university job setting. ATs are employed in all NCAA divisions in addition to intramural, club and junior college athletic programs. ATs working in this setting prevent, treat and rehabilitate the injuries of more than 460,000 student athletes at more than 1,000 educational institutions across the United States.8,37029.05%
Emerging SettingsThe NATA Council on Practice Advancement (COPA) is comprised of members from all settings, including clinical and emerging practices, with experience in billing, revenue generation, reimbursement, job creation and practice advancement. Its mission is to represent the professional practice settings of athletic training by increasing awareness, demonstrating value and assisting in efforts to expand and advance the profession.3,71524.20%
Pro SportsApproximately 3 percent of NATA members work in the professional sports setting. NATA has strong relationships with the professional societies that serve these athletic trainers and works collaboratively with these groups to advance the profession.1,28832.23%
Secondary SchoolThe NATA Secondary School Athletic Trainers’ Committee is dedicated to recognizing the unique concerns and responsibilities associated with the secondary school athletic training practice setting, and to developing resources that enhance the effectiveness and marketability of athletic trainers working in this setting.4,91329.44%
AT StudentsThe NATA Student Leadership Committee (SLC) provides a voice for students within the athletic training community. The SLC promotes learning about issues impacting the athletic training profession, getting involved in volunteer opportunities and taking a stand on matters impacting students in the present and future. The committee offers information, encouragement and advice, and also plans and implements quality educational and networking opportunities at the NATA convention.13,92516.08%
Early ProfessionalsThe NATA Early Professionals’ Committee (EPC) was created to address the issues faced by athletic trainers within the first six years of initial certification as they begin in their careers.  The committee focuses on leadership, educational initiatives and professional/ethical values.11,62719.54%
Career AdvancementThe NATA Career Advancement Committee (CAC) was created to address issues affecting athletic trainers within seven to 12 years of initial certification as they advance in their careers from early professionals. The committee focuses on work-life balance, career satisfaction, career growth and professional retention.12,19718.70%
Higher EducationThe NATA Executive Committee for Education (ECE) oversees matters related to AT education. The groups facilitates quality professional and post-professional education, coordinates the delivery of educational programming for the profession and maintains a dialogue with its CAATE and BOC liaisons on accreditation and certification matters affecting AT education.1,75440.81%
InternationalThe NATA International Committee assists members in establishing and maintaining working relationships with sports medicine specialists internationally that allow them to collaborate, share and make visible the athletic training profession. To that end, the International Committee is committed to establishing a global network of colleagues in the allied health profession to include athletic trainers, athletic therapists, physical therapists, physiotherapists and other sports medicine specialists.53042.41%
DiversityNATA is dedicated to advancing diversity within the athletic training profession. The NATA Ethnic Diversity Advisory Committee serves in an advisory capacity to the NATA Board of Directors, aiming to identify and address issues relevant to the ethnically diverse populations to better serve the needs of both patients and fellow athletic trainers. EDAC advocates sensitivity toward cultural diversity, development of cultural competence within the profession and promotion of athletic trainers as leaders in issues related to cultural competence and professional diversity within the health care professions.3,27623.12%
State LeadersThe State Association Advisory Committee (SAAC) addresses current and potential issues affecting state associations and coordinates leadership development for state leaders. SAAC provides resources for state athletic training associations and those who are in leadership roles at the state level.34556.76%
InclusionThe NATA LGBTQ+ Advisory Committee (LGBTQ+ AC) is committed to the advancement of diversity within the athletic training profession by advocating for an environment of inclusion, respect, equity and appreciation of differences in both athletic trainers and their diverse patient populations. LGBTQ+ AC identifies, explores, addresses and provides educational resources regarding emerging topics and concerns relevant to diverse sexualities, gender identities and gender expressions within the profession and health care topics affecting patients in the LGBTQ+ community.32858.02%

Geofencing

ADVERTISE WITH THE POWER OF GEOFENCING AT THE CONVENTION

Geofencing is mobile marketing taken to the next level, allowing a perimeter to be set up around the convention center that triggers user interaction when attendees enter the space. Geofencing also lets you get the most out of your advertising with powerful analytics, including insights into how many people see your ad and how many people engage.

By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices after the show. Don’t miss this targeted advertising opportunity!

Packages start at $3,000 for 70,000 impressions.

Display banners for both desktop and mobile in all of these sizes (JPEF or GIF plus click-through URL):

  • 728 x 90 pixels
  • 300 x 250 pixels
  • 300 x 600 pixels
  • 160 x 600 pixels
  • 320 x 50 pixels

Convention Daily News (CDN)

Distributed to members and convention attendees.

Last year’s metrics:

  • Day 1: 52% open / 31,654 sent
  • Day 2: 44% open / 31,632 sent
  • Day 3: 45% open / 31,610 sent
  • Day 4: 47% open / 31,585 sent

Send dates:

  • CDN 1: June 22
  • CDN 2: June 23
  • CDN 3: June 24
  • Post CDN: June 27

Various ad sizes available in all issues of the CDN eblast distributed during and after NATA 2023.

Ad placements are on a first-come, first-served basis.

PlacementSizePrice (5x send)
Leaderboard728×90 px$2,175
Banner 1468×60 px$1,975
Skyscraper120×600 px$1,975
Banner 2468×60 px$1,800
Sponsored Content280×195 px image, 5-7 word headline,
100-word description and link to the
article of your choice
$1,550

Social Media

Promote your presence at the NATA convention through NATA’s social media. Posted with an exclusive NATA convention exhibitor frame and the #ATExpo hashtag, you can show attendees how you will make an impact at the annual event.

Twitter: 29,000+ followers — @NATA1950
Facebook (Main Page): 28,000+ followers — NATA1950
Facebook (Event Page): 4,000+ followers — @NATAMeeting
Instagram: 12,000+ followers — NATA1950

1 Facebook post on main NATA page, 1 Facebook post on NATA events page, 1 Instagram post, 1 tweet

Rate: $1,250

Materials Requirements

PlacementFeed Image Dimensions and GuidelinesFeed Ad Character Limits
Facebook• Recommed. News Feed image size: 1200×900 px
• News Feed image ratio: 4:3
• Recommended formats: JPG and PNG
• Text: 90 characters (longer posts may
be truncated on small screens)
• Call to action with URL
Twitter• Twitter in-stream photo: Minimum- 600×335 px; Maximum- 1024×512
• Maximum file size: 5 MB for photos and 3 MB for animated GIFs.
• Text: fewer than 280
• Call to action with URL
Instagram• Instagram photos: width-between 320 and 1080 px
• Aspect ratio: 1.91:1 and 4:5
• 2,200 character limit (truncated at 125)
• Call to action with URL

Social Media Convention Video Package

Share a commercial before (up to two weeks before) and after (up to two weeks after) the AT Expo through NATA’s social media channels! Posted with an exclusive NATA convention exhibitor frame and the #ATExpo hashtag.

30 second commercial on 1 Facebook post on main NATA page, 1 Facebook post on NATA events page, 1 Instagram post, 1 tweet once. Posted once up to two weeks before event and once up to two weeks after event.

Rate: $1,500

Sponsored Blog Post on NATA Now

Average reach: 10,729 visits weekly

Looking for content? Share product details, industry insight from your company’s perspective, or anything relevant to ATs with a sponsored blog post. NATA convention exhibitors can post with an exclusive NATA convention exhibitor frame!

Limited to 1 advertiser per week. 

Rate: $2,000

Materials requirements

  • Photo size: 720 x 514 px; 72 dpi
  • Word count: 400-700 
  • Disclaimer that will be used with posts: NATA is not responsible for omissions, misprints, or other proofing errors and does not endorse this advertiser. The opinions expressed in this advertisement are those of the advertiser alone and do not purport to reflect the opinions or views of NATA. Statements and data have been provided by the advertiser alone and have not been authenticated.
  • Tag that will be used with posts: Advertorial 
  • All content is subject to review by NATA editorial team.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the blog post. 
  • The use of the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. 
  • The word “Advertorial” or “Advertisement” must appear on the image. 
  • Blogs must be suitable to publish as-is. NATA is not responsible for any errors in content. 
  • Necessary alterations are the responsibility of and at the expense of the advertiser. 
  • All materials must be submitted in accordance with published deadlines and must meet criteria stated in advertising policy. 
  • Materials that do not meet stated advertising specifications will be rejected. 
  • Ask your account executive for submission processes and deadlines.

NATA Chats

Chat with NATA about a topic related to ATs with this unique opportunity! Presented as a prerecorded video and uploaded to Facebook, you can have the chance to speak answer to questions that are written by you and approved by NATA for up to 15 minutes.

Rate: $2,500

Promotion Schedule: 1 week out

  • 2 posts on social media – one before, one after
  • 1 mention in Range of Motion

Contact your NATA account
executive for more information

Robert Glass

Account Executive
717.430.2212
robert.glass@theygsgroup.com

Schedule a Meeting

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2022 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/17
March2/14
April3/17
May4/15
June5/16
July6/16
August7/15
September8/15
October9/14
November10/13
December11/14

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The National Athletic Trainers Association (NATA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.