97% of readers view the advertising in NATA News as a key source of product information

About NATA

The National Athletic Trainers’ Association (NATA) is the professional membership association for certified athletic trainers and others who support the athletic training profession. Founded in 1950, the NATA has grown to more than 40,000 members worldwide today. The majority of certified athletic trainers choose to be members of NATA to support their profession and to receive a broad array of membership benefits. By joining forces as a group, NATA members can accomplish more for the athletic training profession than they can individually. The NATA national office currently has more than 40 full-time staff members who work to support NATA’s mission.

NATA News is the premier magazine for athletic trainers. As a monthly membership magazine read by approximately 40,000 ATs across the country, we are the only monthly magazine dedicated exclusively to the athletic training profession.

NATA Audience

NATA Members’ JOb Settings
Secondary School	24%
Student	15%
College/University	25%
Clinic	12%
Other	5%
Hospital	4%
Pro Sports	3%
Occ. Health	2%

Membership by gender
Male	43%
Female	55%
Non-binary/third gender	0.08%
Prefer not to say	0.06%
Prefer not to self-describe	.01%
Not indicated	0.12%

of members are likely to share
clinical information and best practices
from NATA

of NATA members read the
NATA News each month

NATA News Magazine

The Official Publication of the National Athletic Trainers’ Association

NATA News is the premier magazine for athletic trainers. As a monthly membership magazine read by ATs across the country, we are the only monthly magazine dedicated exclusively to the athletic training profession.

The award-winning NATA News continues to gain recognition within the industry for its informative journalism and exciting design. We want to help you promote your products to the sports medicine professionals who are making buying decisions every day, and the best way to reach that audience is by advertising in the NATA News.

“NATA members are extremely dedicated health care professionals who read our magazine as a source of best practices for the athletic training profession. Passionate about their work and determined to stay current in the ever-changing sports medicine world, they look to NATA News as a critical connection to their peers and the industry as a whole.”

Tamesha Logan, Associate Executive Director

Editorial Calendar

Dates and themes subject to change

Issue	Theme	Ad Close	Art Due
January 2023	Strategic Plan • Strategic Plan overview • Annual campaign introduction and first article of yearlong series • Reporting year insight	Nov. 25, 2022	Dec. 6, 2022
February 2023	Jobs and Employment • Inter-generational collaboration • The impact of mentorship • Advocating for pay raises	Dec. 16, 2022	Jan. 6, 2023
March 2023	National Athletic Training Month • An AT day in the life • NATA reminders • Celebrating the profession • Spring Buyers’ Guide • NATA 2023 education preview	Jan. 26, 2023	Feb. 6, 2023
April 2023	Cultural Competency • Cultural competency in athletic training • NATA DEIA update • National Volunteer Month	Feb. 22, 2023	March 3, 2023
May 2023	Award Winners • Hall of Fame profiles • National award winner photos • Mental Health Month	March 24, 2023	April 4, 2023
June 2023	Emerging Settings • NATA 2023 keynote speaker • NATA 2023 notes before you go • NATM recap	April 26, 2023	May 4, 2023

Issue	Theme	Ad Close	Art Due
July 2023	Education • Student recruitment and retention • Back to school/fall sports • New ATEJ editor-in-chief • “AT for Me” website update • New board members	May 25, 2023	June 2, 2023
Aug/Sept 2023	NATA 2023 Recap • State of the Association • NATA 2023 recap • NATA 2023 award winners • Fall Buyers’ Guide	July 26, 2023	Aug, 4, 2023
Oct. 2023	NATA President Elect • NATA President Elect Feature • Wins at the state level • Friends of Athletic Training • Legislative Bootcamps	Aug. 25, 2023	Sept. 6, 2023
Nov. 2023	Research and Technology • Sports science, health and data analytics • NATA Foundation grant • Cannabis research • Technology – The Future of Ergonomics	Sept. 27, 2023	Oct. 6, 2023
Dec. 2023	Year in Review • Annual report • Advertiser directory	Oct. 26, 2023	Nov. 6, 2023

*Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.

NATA News Magazine Rates

4-Color	1 month	3 months	6 months	9 months	11 months
2- Page Spread	$6,866	$6,661	$6,526	$6,385	$6,179
Full Page	$3,900	$3,783	$3,707	$3,633	$3,524
1/2 Page	$2,775	$2,692	$2,636	$2,581	$2,498
1/3 Page	$2,631	$2,552	$2,500	$2,446	$2,367
1/4 Page	$2,088	$2,025	$1,984	$1,941	$1,879

Covers	1 month	3 months	6 months	9 months	11 months
Cover 2	$4,795	$4,546	$4,310	$4,086	$3,874
Cover 3	$4,411	$4,182	$3,965	$3,759	$3,564
Cover 4	$5,214	$4,953	$4,705	$4,470	$4,238

PRemium	1 month
Insert	$3,500
Advertorial Full Page	$4,290
Advertorial Spread	$7,552
C Suite Q&A Advertorial	$7,835

Please note: ads that use the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. NATA reserves the right to reject ads deemed improper for our audience.

*Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.

View Specs

Additional Advertorial Details

Advertorials: Stories That Sell

Combine the power of traditional advertising with the influence of storytelling. Advertorials in NATA News allow you to promote your products, services and thought leadership through the power of your editorial content.

Advertorial

Advertisers can reserve full-page or two-page advertorials.
Advertorials also appear in the NATA News digital edition.
Advertorial is supplied print-ready.

C Suite Q&A Advertorial

Your executives answer industry-related questions, showcasing them as an expert in the athletic training field.
Advertiser supplies print-ready file with content, high-resolution 300 dpi photo of interviewee and logo.

pricing	1 month
Spread	$7,835

THE FOLLOWING DISCLAIMER MUST APPEAR WITH ALL ADVERTORIALS:

NATA is not responsible for omissions, misprints, or other proofing errors and does not endorse this advertiser. The opinions expressed in this advertisement are those of the advertiser alone and do not purport to reflect the opinions or views of NATA. Statements and data have been provided by the advertiser alone and have not been authenticated.

NATA News Magazine Specs

PRINT SPECIFICATIONS

Placement	size
2- Page Spread	Trim: 16” x 10.875” Bleed: 16.25” x 11.125” (Min. recommended margin- .375”)
Full Page	Trim: 8” x 10.875” Bleed: 8.25” x 11.125” (Min. recommended margin- .375”)
1/2 Page	7.125” x 4.8472” (Min. recommended margin- .125”)
1/3 Page (Vertical)	2.2614” x 9.8511” (Min. recommended margin- .115”)
1/4 Page (Vertical)	3.424” x 4.8314” (Min. recommended margin- .125”)

Please note: ads that use the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. NATA reserves the right to reject ads deemed improper for our audience.

*Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.

NATA Spring/Fall Buyers’ Guide

Affordable Listing Options for Maximum Exposure to Buyers

Stay visible in front of more than 40,000 athletic training professionals in NATA’s Buyers’ Guide, published each spring and fall as part of NATA News, the only monthly magazine dedicated exclusively to the athletic training profession.

When members are looking for products and services to meet their specific challenges, your Buyers’ Guide listing ensures that your company is the name that jumps off each page and prompts a phone call.

Regular Listing

$500 for 1 Buyers’ Guide or $850 for Spring and Fall

Listing Includes:

Company Name, Website, Phone Number, Contact Name & Email Address.
5% discount on a full or half page ad in the issue containing the Buyers’ Guide.
“See our ad on page XX” prompt in your listing

Enhanced Listing

$800 for 1 Buyers’ Guide or $1,360 for Spring and Fall

Listing Includes:

Logo (high resolution 300dpi or .eps file), Company Name, Website, Phone Number, Contact Name & Email Address, and up to 60 word company description.
10% discount on a full page or half page ad in the issue containing the Buyers’ Guide.
“See our ad on page XX” prompt in your listing

Premier Listing

$1,200 for 1 Buyers’ Guide or
$2,040 for Spring and Fall

Listing Includes:

Placement at the top of selected product/service category.
Listing has highlighted background.
Logo (high resolution 300dpi or .eps file), Company Name, Website, Phone Number, Contact Name & Email Address, and up to 100 word company description.
15% discount on a full page or half page ad in the issue containing the Buyers’ Guide.
“See our ad on page XX” prompt in your listing

Multi-issue Packages

	Essential 12	Prime 7	Choice 4
NATA News	Includes 11 issues of NATA News at the 11-time rate	Includes 6 issues of NATA News at the 6-time rate	Includes 3 issues of NATA News at the 3-time rate
Member Monthly	Includes 1 placement	Includes 1 placement	Includes 1 placement
Free standard listing in NATA Buyer’s Guide	Free standard listing in either the Spring or Fall Buyer’s Guide sections of NATA News	Free standard listing in either the Spring or Fall Buyer’s Guide sections of NATA News	Free standard listing in either the Spring or Fall Buyer’s Guide sections of NATA News
Recognition at the Clinical Symposia and AT Expo	Free print logo recognition placed on the Package Advertiser Appreciation page in the Honors & Awards Guide Your company logo in the Convention Daily News eNewsletters	Free print logo recognition placed on the Package Advertiser Appreciation page in the Honors & Awards Guide Your company logo in the Convention Daily News eNewsletters	Free print logo recognition placed on the Package Advertiser Appreciation page in the Honors & Awards Guide Your company logo in the Convention Daily News eNewsletters
Logos online	Your company logo on the NATA.org homepage	Your company logo on the NATA.org homepage	Your company logo on the NATA.org homepage
*Logo recognition in Range of Motion* eNewsletter**	Your company logo in Range of Motion eNewsletter	Your company logo in Range of Motion eNewsletter
Premium Placement in NATA News	Each month your ad will go in one of the first positions available (Note: cover positions command a premium rate)

NATA NEWS SPECIAL PRODUCTS

Beyond our traditional print advertising options, we offer special products that give advertisers the opportunity to draw extra attention to a specific product, initiative or promotional campaign through targeted, custom NATA News mailings.

Target your audience. Special products are available to all NATA members or specific subgroups.

Product	Specs
Poster Insert	TIP IN POSTER 24” x 18” folded down to 6” x 9” 4/0 on 60# gloss text
Postcard Insert	INSERT POSTCARD 5” x 7” 4/4 on 7 pt.

Pricing is specific to each product and quantity. For more information, contact your account executive.

NATA can provide social media support to increase member interest.

Sports Medicine Legal Digest

Online-only publication
Available to all NATA members around the globe

Published quarterly, the Sports Medicine Legal Digest was created to keep athletic trainers informed on current legal issues that could affect their daily practice. Each issue of this member-only publication features case summaries and columns related to professional responsibility and ethics.

Each issue of the publication features legal case summaries relevant to sports medicine health care professionals, a column from the NATA Professional Responsibility Committee addressing ethical dilemmas and a Q&A with a health care provider occupying a unique role related to liability within sports medicine and athletic training.

Sponsorship and individual advertising opportunities available, contact us for more information!

Issue	Ad Reservations Due	Ad Materials Due
Spring 2023	Feb, 9, 2023	Feb. 16, 2023
Summer 2023	May 1, 2023	May 8, 2023
Fall 2023	Aug. 3, 2023	Aug. 10, 2023
Winter 2023	Nov. 1, 2023	Nov. 8, 2023

AD SPECIFICATIONS

Placement	Size
2- Page Spread	Trim: 17″ x 11″ Bleed: 17.125″ x 11.125″
Full Page	Trim: 8.5″ x 11″ Bleed: 8.625″ x 11.125″
1/2 Page	6.986″ x 4.8472″
1/3 Page (Vertical)	2.5″ x 10″
1/4 Page (Vertical)	3.545″ x 4.8785″

NATA.org

The NATA website offers comprehensive information for athletic trainers, associated professionals and the public in a dynamic, easy-to-use format.

Rates and Specs

4-Color	Display	Deliverables	3 months	6 months	9 months	12 months
Mega Menu Spotlight	Dynamic	180 x 150 ad + Click through URL	$1,000	$800	$600	$475
Wide Skyscraper	Dynamic	160 x 600 ad + Click through URL	$2,000	$1,500	$1,200	$950
Leaderboard	Dynamic	728 x 90 ad + Click through URL	$2,500	$2,000	$1,500	$1,200
Page Curl	Dynamic	400px x 400px ad + Click through URL • Design Requirements: Half of the space (bottom left) will not be displayed; triangle in top left will always be displayed • File format: GIF or JPG only, no animated GIF • Click here to see the example live	$1,000	–	–	–

Please note: ads that use the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. NATA reserves the right to reject ads deemed improper for our audience.

Prospective Student Section

Companies looking to market higher education, training, or even products to students looking at the AT profession should start here. With exclusive static display ads, advertisers can be confident their message will be seen. https://www.nata.org/prospective-students

8,742*

PAGE VIEWS

4,160*

UNIQUE PAGE VIEWS

3,122*

ENTRANCES

Rates and Specs

Placement	Deliverables	1 month
Leaderboard	728×90 ad + Click through URL	$1,000
Left Top Skyscraper	160×600 ad + Click through URL	$850
Right Top Skyscraper	160×600 ad + Click through URL	$850
Left Bottom Skyscraper	160×600 ad + Click through URL	$700
Right Bottom Skyscraper	160×600 ad + Click through URL	$700
Lower Banner	728×90 ad + Click through URL	$500

*stats are for February 2021 to August 2021

Retargeting Campaign

Retargeting campaigns allow you to deliver your banner or video ads to NATA.org visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.

You provide your campaign budget and your ads will run until contracted impressions are met on nata.org. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Display/Video Ad Retargeting:

300×250
160×600
300×600

728×90
300×50
320×50

Recommended Ad Formats:

JPG or PNG (Static Image)
GIF (Animated – Max. 15 seconds of looping)

Materials need to be delivered to YGS at least two weeks prior to the campaign starting. (Pixel needs placed on the website two weeks prior to build the list of visitors who will be served the ads.)

Contact your NATA Account Executives for pricing and advertising information today

Social Media

Distribute your message through NATA’s social media.

Twitter: 29,000+ followers — @NATA1950

Facebook: 31,000+ followers — NATA1950

Instagram: 14,000+ followers — NATA1950

1 Facebook post, 1 Instagram post, 2 tweets

Rate: $1,250

Materials Requirements

Placement	Feed Image Dimensions and Guidelines	Feed Ad Character Limits
Facebook	• Recommed. News Feed image size: 1200×900 px • News Feed image ratio: 4:3 • Recommended formats: JPG and PNG	• Text: 90 characters (longer posts may be truncated on small screens) • Call to action with URL
Twitter	• Twitter in-stream photo: Minimum- 600×335 px; Maximum- 1024×512 • Maximum file size: 5 MB for photos and 3 MB for animated GIFs.	• Text: fewer than 280 • Call to action with URL
Instagram	• Instagram photos: width-between 320 and 1080 px • Aspect ratio: 1.91:1 and 4:5	• 2,200 character limit (truncated at 125) • Call to action with URL

Facebook Live

NATA hosts a 25 minute to 1-hour interview with you discussing talking points of your choosing for $6,500.

Looking for another way to get your voice heard? Bundle your interview with a C- Suite Advertorial for $12,500.

Promotion Schedule:

1 Month Out: Range of Motion eNewsletter
1 Member Monthly eNewsletter
1 Week Out: Social Media (1 Facebook Post & 1 Tweet)
1 Week Out: NATA Website Home Page Mentions (in Hot Topics section)

1 Week Out: Blog Post on NATA Now
3 Days Out: Social Media (1 Facebook Post & 1 Tweet)
1 Day Out: Social Media (1 Facebook Post & 1 Tweet)

Omnibus Survey

Market research through NATA’s 40,000+ members

NATA is offering a unique opportunity for advertisers to hear straight from its approximately 40,000 members. Through an NATA-conducted omnibus survey, take part in quantitative market research collecting data on a variety of subjects in the same survey. Ask questions that directly impact your business and receive results designed to influence!

Rate: $5,000 per 5-question block

Limit: 2 blocks, 10 questions total per advertiser
per survey

Those who are interested in conducting academic research surveys should reach out to NATA Senior Special Projects Coordinator Katie Scott at katie@nata.org.

Deadlines

	Survey Content Due	Survey Launch	Survey Closes
Spring	April 4, 2023	April 11, 2023	April 26, 2023
Fall	October 3, 2023	October 10, 2023	October 25, 2023

Survey Uses:

Market research
Measure opinions, uses and awareness
Product promotion
Define brand positioning
Review history across multiple surveys

The Process:

Surveys will be branded as paid advertising surveys, not
NATA surveys, and will be distributed electronically.
Each omnibus survey will consist of up to 20 questions, divided into 5-question blocks.
Questions will be reviewed by NATA and must be approved before being included in a survey.
NATA may request changes if content does not meet stated guidelines.
Questions are due 2 weeks prior to survey distribution. Ask your account executive for scheduling details.
Surveys will remain open for 2 weeks.
Surveys are distributed through:
- Range of Motion eNewsletter for 2 weeks
- Member Monthly eNewsletter
- Other available NATA-related eNewsletters
- NATA social media channels
- NATA.org’s Hot Topic section

General Requirements:

NATA will have right of first refusal for all advertisers.
No demographic questions will be allowed because results provided will not include cross-tabulating.

Things to include:

Wide-ranging set of questions that leads to thorough, analytic results.
Quantitative questions (yes/no, single or multiple choice, etc.)
Qualitative questions (open-ended, opinion, etc.)
Advertisers should ask questions that represent their products and services in the market.
Sample question: What nutrition products do you recommend to your patients?

YOu’ll Receive:

Results in PDF format including total distribution, open rate and answers to questions.

Range of Motion Enewsletter

Weekly

Frequency

Range of Motion arrives in your inbox each Monday to provide you with the latest news from NATA and the sports medicine world as a whole.

Placement	deliverables	1 Month	3 Months
Leaderboard	728×90 ad + Click through URL	$1,700	$5,100
Banner 2	468×60 px ad + Click through URL	$1,530	$4,600
Skyscraper	120×600 px ad + Click through URL	$1,530	$4,600
Banner 3	468×60 px ad + Click through URL	$1,400	$4,200
Sponsored Content	280×195 px image, 5-7 word headline, 100-word description and link to the article of your choice	$1,200	$3,500

*Average for July 2021 through July 2022

Member Monthly Enewsletter

Monthly

FREQUENCY

Monthly enewsletter providing overview of NATA member benefits. This newsletter sends the third Thursday of the month.

Placement	Deliverables	1 month
Leaderboard	728×90 px ad + Click through URL	$1,275
Banner 2	468×60 px ad + Click through URL	$1,147
Banner 3	468×60 px ad + Click through URL	$1,050
Sponsored Content	280×195 px image, 5-7 word headline, 100-word description and link to the article of your choice	$900

*Average for July 2021 through July 2022

Digital Edition Eblast

Monthly

FREQUENCY

Distributed monthly to NATA members around the globe announcing that the NATA News digital edition is available online.

Placement	Deliverables	Rate
Leaderboard	728×90 px ad + Click through URL	$1,275
Banner	468×60 px ad + Click through URL	$1,050
Sponsored Content	280×195 px image, 5-7 word headline, 100-word description and link to the article of your choice Limited to advertisers within the issue only	$900

NATA’s New Podcast Opportunity!

The NATA-Cast the official podcast of the National Athletic Trainers’ Association! This podcast is a resource for members to access the latest athletic training news and updates and will feature in depth conversations on hot topics in athletic training, updates from NATA leadership and exclusive interviews with thought leaders in the profession.

Sponsorship Opportunities:

Sponsorship: $500

• Pre-Roll advertisement with an introduction by the podcast host

• Mid-Roll advertisement with a 15-second script read by the podcast host (max 40 words)

• Advertiser name on podcast promotion – “brought to you by”

• Banner ad on website’s podcast landing page for 30 days

Sponsorship with Q&A: $750

• Pre-Roll advertisement with an introduction by the podcast host

• Mid-Roll advertisement with a 90 -120 second pre-recorded Q&A session with the podcast host (270-360 words/script)

• Advertiser name on podcast promotion – “brought to you by”

• Banner ad on website’s podcast landing page for 30 days

Contact us today for special pricing!

Professional Interests Enewsletters

Quarterly

Frequency

Quarterly enewsletters sent to specific segments of the NATA membership that tackle topics unique to each audience (job setting, career phase, interests)

placement	deliverables	1 month
Leaderboard	728×90 ad + Click through URL	$650
Banner 2	468×60 px ad + Click through URL	$550
Banner 3	468×60 px ad + Click through URL	$500
Sponsored Content	280×195 px image, 5-7 word headline, 100-word description and link to the article of your choice	$500

*Average for July 2021 through July 2022

Interest Descriptions

Professional Interests Enewsletters

Interest	Description	Circulation	Open rate
College/ University	One of the largest areas employing athletic trainers is the college/university job setting. ATs are employed in all NCAA divisions in addition to intramural, club and junior college athletic programs. ATs working in this setting prevent, treat and rehabilitate the injuries of more than 460,000 student athletes at more than 1,000 educational institutions across the United States.	8,370	29.05%
Emerging Settings	The NATA Council on Practice Advancement (COPA) is comprised of members from all settings, including clinical and emerging practices, with experience in billing, revenue generation, reimbursement, job creation and practice advancement. Its mission is to represent the professional practice settings of athletic training by increasing awareness, demonstrating value and assisting in efforts to expand and advance the profession.	3,715	24.20%
Pro Sports	Approximately 3 percent of NATA members work in the professional sports setting. NATA has strong relationships with the professional societies that serve these athletic trainers and works collaboratively with these groups to advance the profession.	1,288	32.23%
Secondary School	The NATA Secondary School Athletic Trainers’ Committee is dedicated to recognizing the unique concerns and responsibilities associated with the secondary school athletic training practice setting, and to developing resources that enhance the effectiveness and marketability of athletic trainers working in this setting.	4,913	29.44%
AT Students	The NATA Student Leadership Committee (SLC) provides a voice for students within the athletic training community. The SLC promotes learning about issues impacting the athletic training profession, getting involved in volunteer opportunities and taking a stand on matters impacting students in the present and future. The committee offers information, encouragement and advice, and also plans and implements quality educational and networking opportunities at the NATA convention.	13,925	16.08%
Early Professionals	The NATA Early Professionals’ Committee (EPC) was created to address the issues faced by athletic trainers within the first six years of initial certification as they begin in their careers. The committee focuses on leadership, educational initiatives and professional/ethical values.	11,627	19.54%
Career Advancement	The NATA Career Advancement Committee (CAC) was created to address issues affecting athletic trainers within seven to 12 years of initial certification as they advance in their careers from early professionals. The committee focuses on work-life balance, career satisfaction, career growth and professional retention.	12,197	18.70%
Higher Education	The NATA Executive Committee for Education (ECE) oversees matters related to AT education. The groups facilitates quality professional and post-professional education, coordinates the delivery of educational programming for the profession and maintains a dialogue with its CAATE and BOC liaisons on accreditation and certification matters affecting AT education.	1,754	40.81%
International	The NATA International Committee assists members in establishing and maintaining working relationships with sports medicine specialists internationally that allow them to collaborate, share and make visible the athletic training profession. To that end, the International Committee is committed to establishing a global network of colleagues in the allied health profession to include athletic trainers, athletic therapists, physical therapists, physiotherapists and other sports medicine specialists.	530	42.41%
Diversity	NATA is dedicated to advancing diversity within the athletic training profession. The NATA Ethnic Diversity Advisory Committee serves in an advisory capacity to the NATA Board of Directors, aiming to identify and address issues relevant to the ethnically diverse populations to better serve the needs of both patients and fellow athletic trainers. EDAC advocates sensitivity toward cultural diversity, development of cultural competence within the profession and promotion of athletic trainers as leaders in issues related to cultural competence and professional diversity within the health care professions.	3,276	23.12%
State Leaders	The State Association Advisory Committee (SAAC) addresses current and potential issues affecting state associations and coordinates leadership development for state leaders. SAAC provides resources for state athletic training associations and those who are in leadership roles at the state level.	345	56.76%
Inclusion	The NATA LGBTQ+ Advisory Committee (LGBTQ+ AC) is committed to the advancement of diversity within the athletic training profession by advocating for an environment of inclusion, respect, equity and appreciation of differences in both athletic trainers and their diverse patient populations. LGBTQ+ AC identifies, explores, addresses and provides educational resources regarding emerging topics and concerns relevant to diverse sexualities, gender identities and gender expressions within the profession and health care topics affecting patients in the LGBTQ+ community.	328	58.02%

Geofencing

ADVERTISE WITH THE POWER OF GEOFENCING AT THE CONVENTION

Geofencing is mobile marketing taken to the next level, allowing a perimeter to be set up around the convention center that triggers user interaction when attendees enter the space. Geofencing also lets you get the most out of your advertising with powerful analytics, including insights into how many people see your ad and how many people engage.

By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices after the show. Don’t miss this targeted advertising opportunity!

Packages start at $1,700 for 40,000 impressions.

Display banners for both desktop and mobile in all of these sizes (JPEF or GIF plus click-through URL):

728 x 90 pixels
300 x 250 pixels
300 x 600 pixels
160 x 600 pixels
320 x 50 pixels

Convention Daily News (CDN)

Distributed to members and convention attendees.

Last year’s metrics:

Day 1: 52% open / 31,654 sent
Day 2: 44% open / 31,632 sent
Day 3: 45% open / 31,610 sent
Day 4: 47% open / 31,585 sent

Send dates:

CDN 1: June 22
CDN 2: June 23
CDN 3: June 24
Post CDN: June 27

Various ad sizes available in all issues of the CDN eblast distributed during and after NATA 2023.

Ad placements are on a first-come, first-served basis.

Placement	Size	Price (5x send)
Leaderboard	728×90 px	$2,175
Banner 1	468×60 px	$1,975
Skyscraper	120×600 px	$1,975
Banner 2	468×60 px	$1,800
Sponsored Content	280×195 px image, 5-7 word headline, 100-word description and link to the article of your choice	$1,550

Convention Social Media

Promote your presence at the NATA convention through NATA’s social media. Posted with an exclusive NATA convention exhibitor frame and the #ATExpo hashtag, you can show attendees how you will make an impact at the annual event.

Twitter: 29,000+ followers — @NATA1950
Facebook (Main Page): 31,000+ followers — NATA1950
Facebook (Event Page): 4,000+ followers — @NATAMeeting
Instagram: 14,000+ followers — NATA1950

1 Facebook post on main NATA page, 1 Facebook post on NATA events page, 1 Instagram post, 1 tweet

Rate: $1,250

Materials Requirements

Placement	Feed Image Dimensions and Guidelines	Feed Ad Character Limits
Facebook	• Recommed. News Feed image size: 1200×900 px • News Feed image ratio: 4:3 • Recommended formats: JPG and PNG	• Text: 90 characters (longer posts may be truncated on small screens) • Call to action with URL
Twitter	• Twitter in-stream photo: Minimum- 600×335 px; Maximum- 1024×512 • Maximum file size: 5 MB for photos and 3 MB for animated GIFs.	• Text: fewer than 280 • Call to action with URL
Instagram	• Instagram photos: width-between 320 and 1080 px • Aspect ratio: 1.91:1 and 4:5	• 2,200 character limit (truncated at 125) • Call to action with URL

Social Media Convention Video Package

Share a commercial before (up to two weeks before) and after (up to two weeks after) the AT Expo through NATA’s social media channels! Posted with an exclusive NATA convention exhibitor frame and the #ATExpo hashtag.

30 second commercial on 1 Facebook post on main NATA page, 1 Facebook post on NATA events page, 1 Instagram post, 1 tweet once. Posted once up to two weeks before event and once up to two weeks after event.

Rate: $1,500

Convention Sponsored Blog Post on NATA Now

Average reach: 10,729 visits weekly

Looking for content? Share product details, industry insight from your company’s perspective, or anything relevant to ATs with a sponsored blog post. NATA convention exhibitors can post with an exclusive NATA convention exhibitor frame!

Limited to 1 advertiser per week.

Rate: $2,000

Materials requirements

Photo size: 720 x 514 px; 72 dpi
Word count: 400-700
Disclaimer that will be used with posts: NATA is not responsible for omissions, misprints, or other proofing errors and does not endorse this advertiser. The opinions expressed in this advertisement are those of the advertiser alone and do not purport to reflect the opinions or views of NATA. Statements and data have been provided by the advertiser alone and have not been authenticated.
Tag that will be used with posts: Advertorial
All content is subject to review by NATA editorial team.
Any facts or statistics must be published in a peer-reviewed publication and cited in the blog post.
The use of the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted.
The word “Advertorial” or “Advertisement” must appear on the image.
Blogs must be suitable to publish as-is. NATA is not responsible for any errors in content.
Necessary alterations are the responsibility of and at the expense of the advertiser.
All materials must be submitted in accordance with published deadlines and must meet criteria stated in advertising policy.
Materials that do not meet stated advertising specifications will be rejected.
Ask your account executive for submission processes and deadlines.

NATA Chats

Chat with NATA about a topic related to ATs with this unique opportunity! Presented as a prerecorded video and uploaded to Facebook, you can have the chance to speak answer to questions that are written by you and approved by NATA for up to 15 minutes.

Rate: $2,500

Promotion Schedule: 1 week out

2 posts on social media – one before, one after
1 mention in Range of Motion

Contact your NATA account
executive for more information

Jeryl Parade

Account Executive
860.830.1792
jeryl.parade@theygsgroup.com

Schedule a Meeting

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

Use high quality assets within your ads. Images must be recognizable and relevant.
Don’t use too many words: Your ad may only get a moment of the reader’s attention.
Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
Use the RGB color mode when designing.
Image resolution should be 72 DPI or higher.
Keep branding consistent. Landing pages should have the same branding as the banner ad.
Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2023 Digital ad deadlines

Month ad is running in	Art deadline
January	12/15
February	1/16
March	2/14
April	3/14
May	4/14
June	5/15
July	6/14
August	7/14
September	8/14
October	9/14
November	10/16
December	11/13

2024 Digital Ad Deadlines

Month ad is running in	Art deadline
January	12/12
February	1/12
March	2/15
April	3/15
May	4/12
June	5/15
July	6/14
August	7/12
September	8/15
October	9/13
November	10/15
December	11/15

Ad Submission Requirements

Send digital ad materials to: sendmyad@theygsgroup.com
When emailing us your materials, please include the client acronym in your subject line.
All advertisers are subject to review and publisher’s advertising policies.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The National Athletic Trainers Association (NATA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

A high-resolution PDF/X-1a file is required for all ads.
Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
All fonts used must be embedded in the PDF file.
Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
Flatten all layers and set transparency to highest setting.
Ads must be suitable to print as-is. Association is not responsible for any errors in content.
PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

Submit artwork to sendmyad@theygsgroup.com

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

About NATA

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NATA MEMBERS TAKE ACTION

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Dates and themes subject to change

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Advertorials: Stories That Sell

Advertorial

C Suite Q&A Advertorial

NATA News Magazine Specs

PRINT SPECIFICATIONS

NATA Spring/Fall Buyers’ Guide

Affordable Listing Options for Maximum Exposure to Buyers

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Sports Medicine Legal Digest

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NATA.org

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Prospective Student Section

PAGE VIEWS

UNIQUE PAGE VIEWS

ENTRANCES

Rates and Specs

Retargeting Campaign

Specs

Sponsored Eblasts

Avg. Distribution+

Avg. Open Rate*

Materials Requirements

General Requirements

Social Media

Materials Requirements

Facebook Live

Promotion Schedule:

Sponsored Blog Post on NATA Now

Materials requirements

Omnibus Survey

Market research through NATA’s 40,000+ members

Rate: $5,000 per 5-question block

Deadlines

Range of Motion Enewsletter

Frequency

Avg. Circulation

Avg. Unique opens

Member Monthly Enewsletter

FREQUENCY

Avg. Circulation

Avg. Unique Opens

Digital Edition Eblast

FREQUENCY

Avg. Circulation

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NATA’s New Podcast Opportunity!

Sponsorship Opportunities:

Professional Interests Enewsletters

Frequency

Avg. Circulation

Professional Interests Enewsletters

Geofencing

Convention Daily News (CDN)

Convention Social Media

Materials Requirements

Social Media Convention Video Package

Convention Sponsored Blog Post on NATA Now

Materials requirements

NATA Chats

Contact your NATA accountexecutive for more information

Digital Ad Best Practices

Additional recommendations:

Digital Ad Deadlines

2023 Digital ad deadlines

2024 Digital Ad Deadlines

Sponsored Eblast Deadlines

Ad Submission Requirements

Terms & Conditions

Ad Submission Info

Contact your NATA account
executive for more information