About NEA

The National Education Association (NEA) is the voice of public education across the country, with affiliates in every state and more than 14,000 communities. Its members work in every corner of the education system—bringing real-world experience and a shared commitment to equity, excellence, and opportunity for all students.

NEA members are highly engaged and influential, collectively spending over $15.4 billion annually on personal purchases and shaping billions more in school and district-level decisions. Whether through print, digital, or in-person channels, NEA delivers content, tools, and insights that educators rely on—making it a trusted source and a powerful space for connection.

Who are NEA members?

3M+

Members

PositionNumberprecentage
PreK-12 Educators and Staff2,047,90672%
Education Support Professionals428,41415%
Retired Educators348,76512%
Aspiring Educators42,6911.5%

What do NEA members buy?

  • Assessment Resources
  • Calculators
  • Clothing, Jewelry, and Accessories
  • Common Core Resources
  • Games and Toys
  • Hands-on Materials and Manipulatives
  • Higher Education
  • Online Resources
  • Professional Development Books and Resources
  • Professional Organizations
  • Ready-to-learn Materials
  • Software Apps
  • Teaching Resources
  • Textbooks

NEA Members Spend more than $130 million annually, including:

NEA Today

Quarterly print and digital magazine covering the latest policies, trends, and tools shaping public education.

For educators working in classrooms and beyond.

NEA Today Retired

Print and digital magazine published three times a year, focusing on the active, informed lifestyles of retired educators.

For those continuing to make an impact in retirement.

NEA HigherEd

Quarterly print and digital magazine focused on the issues, trends, and voices shaping higher education and educator preparation.

For faculty, higher education leaders, and professionals supporting the future of education.

NEA Today Magazine

NEA Today is the quarterly flagship publication of the National Education Association (NEA), available in both print and digital formats. Created to inform, engage, and empower educators across the country, each issue features timely and relevant content that helps readers stay up to date on the policies, trends, and people shaping public education—along with practical ideas, inspiring perspectives, and tools to support their work both inside and outside the classroom.

2.3M

CIRCULATION

IssueAd deadlineApprox. Mail Date
August 2026June 17, 2026August 10, 2026
October 2026August 13, 2026October 5, 2026
January 2027November 12, 2026January 11, 2027
May 2027March 16, 2027May 17, 2027
August 2027Will be available in JanuaryWill be available in January
October 2027Will be available in JanuaryWill be available in January

Final artwork files must be submitted by the ad deadline.

POSITIONSpecsrate
Back CoverBleed: 8.125″ x 8.125″
Trim: 8″ x 8″
Live Area: 7.25” x 7.625”

(Does not bleed at top or right)
$15,000
Inside Front CoverBleed: 8.25″ x 10.75″
Trim: 8″ x 10.5″
Live Area: 7.25” x 9.75”

(No bleed on left margin)
$15,000
Inside Back CoverBleed: 8.25″ x 10.75″
Trim: 8″ x 10.5″
Live Area: 7.25” x 9.75”

(No bleed on left margin)
$15,000
Full pageBleed: 8.25” x 10.75”
Trim: 8” x 10.5”
Live Area: 7.25” x 9.75”

(No bleed on left margin)
$10,000
1/2 page horizontalBleed: 8.125” x 5.25”
Trim: 8” x 5.125”
Live Area: 7.25” x 4.75”

(Does not bleed at top or left)
$7,500
1/3 pageBleed: 2.75” x 10.75”
Trim: 2.5” x 10.5”
Live Area: 2.25” x 9.75”

(Does not bleed at left)
$5,000

All rates net. Recommended size for QR codes placed on ads is 3 cm by 3 cm (1.2″ by 1.2″)

NEA.org

530k

AVg. monthly Pageviews

324k

AVg. AD IMPRESSIONS per month

952

AVg. AD CLICKS per month

The Association’s flagship website delivers the latest education news, information about education policies, opportunities to advocate for public education and students, and resources that serve educators’ professional needs and goals. NEA.org tells the story of NEA’s values, purpose, and community, allowing educators to see themselves and their value as professionals. The site also includes information on NEA’s campaigns and partnerships, as well as the voices and stories of our members.

Positionspecsrates
Leaderboard970 x 250 px$5,000 per month
Rectangle300 x 250 px
970 x 250 px
320 x 50 px

To ensure compatibility across platforms, please provide all three sizes.
$4,000 per month

NEA Today Newsletter

900K+

recipients

53%

AVG. Open Rate

The NEA Today e-Newsletter is the most widely distributed email publication in the education space—delivered twice monthly to more than 900,000 NEA members. Each issue features timely, relevant content on classroom strategies, professional growth, education policy, and the latest trends shaping schools today.

With consistently strong open and click-through rates, NEA Today email sponsorships offer unmatched visibility and engagement opportunities for brands looking to connect with passionate, informed educators across the country.

PositionRatesSpecsAccepted FormatsRequired
Display Ad$8,500450 x 300 pxGIF or JPG

File Size: no larger than 100kb
Image & URL
Sponsored Content$10,000192 x 192 pxGIF or JPG

File Size: no larger than 100kb

URL/Link

Eyebrow: Brought to you by…

Headline: 45 characters max.

Text: 165 characters max.

Button: 3 words max.

All character lengths include spaces.
Monthmaterials dueSend Dates (2026)
JanuaryDecember 15January 14, January 28
FebruaryJanuary 15February 11, February 25
MarchFebruary 15March 11, March 25
AprilMarch 15April 8, April 22
MayApril 15May 6, May 20
JuneMay 15June 3, June 17
JulyJune 15July 15, July 29
AugustJuly 15August 12, August 26
SeptemberAugust 15September 2, September 16
OctoberSeptember 15October 7, October 21
NovemberOctober 15November 4, November 18
DecemberNovember 16December 2, December 16

*Discounts available for multiple insertions and frequency contracts.

NEA Today Quarterly Email

1.2M+

recipients

57%

AVG. Open Rate

The NEA Today e-Newsletter is the most widely distributed email publication in the education space—delivered quarterly to more than 1.2 million NEA members and 55K+ non-members. Each issue features timely, relevant content on classroom strategies, professional growth, education policy, and the latest trends shaping schools today.

With consistently strong open and click-through rates, NEA Today email sponsorships offer unmatched visibility and engagement opportunities for brands looking to connect with passionate, informed educators across the country.

PositionRates SpecsAccepted FormatsRequired
Display Ad$8,500450 x 300 pxGIF or JPG

File Size: no larger than 100kb

No animation accepted
Image and URL
Sponsored Content
(only available with full page print ad purchase)
$10,000192 x 192 pxGIF or JPG

File Size: no larger than 100kb

No animation accepted
Eyebrow: Brought to you by…

URL/Link

Headline: 45 characters max.

Text: 165 characters max.

Button: 3 words max.

All character lengths include spaces
Monthmaterials dueSend Date
October 2026September 15, 2026October 11, 2026
January 2027December 15, 2026January 10, 2027
May 2027April 15, 2027May 16, 2027
August 2027July 15, 2027
October 2027September 15. 2027

*Discounts available for multiple insertions and frequency contracts.

NEA Announce Sponsored eBlast

11,500+

Recipients

35.2%

AVG. Open Rate

NEA Announce is a customized, co-branded email sent directly to our responsive educator audience. With an NEA co-branded email, our customers consistently see higher open and click rates. Opt-in subscribers are informed of products and services from respected NEA sponsors.

FormatRate Required
HTML$3,500Image links

Subject Line 60 characters or less

All links must include full address and list the extensions

*Discounts available for multiple insertions and frequency contracts.

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Subject line for the email
  • 650px wide (recommended)
  • Mobile responsiveness
  • Build the HTML file with tables instead of DIV; DIV does not work well with email

NEA EdPractice

175K

distribution

50%

Avg. Open Rate

NEA Ed Practice newsletter is a monthly eNewsletter that highlights virtual learning events and professional development opportunities to help educators continue to bring their best to their students. You reach this loyal group of opt-in educators with a Display Ad or a Sponsored Content ad.

Positionratespecsaccepted formatsRequired
Display Ad$3,500450 x 300 pxGIF or JPG

File Size: no larger than 100kb

No animation accepted
Image and URL
Sponsored Content$4,000192 x 192 pxGIF or JPG

File Size: no larger than 100kb

No animation accepted
Eyebrow: Brought to you by…

Headline: 45 characters max

Text: 165 characters max.

Image: 192 x 192 px

Button: 3 words max

URL
IssueMaterials DueSend Date
JanuaryDecember 15, 2026January 21, 2027
FebruaryJanuary 15, 2027February 18, 2027
MarchFebruary 15, 2027March 18, 2027
AprilMarch 15, 2027April 22, 2027
MayApril 15, 2027May 20, 2027
JuneMay 17, 2027June 17, 2027
JulyJune 15, 2027July 22, 2027
AugustJuly 15, 2027August 19, 2027
SeptemberAugust 16, 2027September 23, 2027
OctoberSeptember 15, 2027October 21, 2027
NovemberOctober 15, 2027November 18, 2027
DecemberNovember 15, 2027December 15, 2027

Read Across America

Read Across America is the National Education Association’s year-round literacy initiative, connecting educators, librarians, school leaders, families, and literacy advocates with books, classroom resources, author spotlights, teaching tools, and fresh ideas that inspire students to read.

With new content throughout the year, Read Across America gives brands the opportunity to connect with an education-focused audience as they discover resources and ideas to bring into their classrooms, schools, libraries, and communities.

Educators & Teachers
Looking for books, classroom resources, lesson ideas, learning tools, and new ways to engage students.

Librarians & Literacy Leaders
Discovering titles, authors, programs, and resources that support reading and literacy.

School Leaders & Education Professionals
Seeking tools, programs, services, and solutions that support educators and student success.

Families & Literacy Advocates
Looking for meaningful books, activities, resources, and experiences that encourage a lifelong love of reading.

  • Books & New Releases
  • Classroom Materials
  • Curriculum & Learning Resources
  • Educational Technology
  • Games & Learning Activities
  • Professional Development
  • Literacy Programs
  • Student-Focused Products & Services

Publishers & Authors
Introduce new titles, authors, series, and educational content to an audience passionate about reading.

Education Brands & EdTech
Put classroom tools, technology, curriculum, and learning resources in front of educators actively seeking ideas.

Literacy & Youth-Focused Organizations
Build awareness around programs, initiatives, resources, and services that support young readers.

Family & Consumer Brands
Connect products, experiences, and resources with educators and families through a trusted literacy initiative.

Whether you’re launching a new title, introducing a classroom resource, supporting a literacy initiative, or looking for a creative way to reach educators, opportunities can be built around your goals and the Read Across America audience.

Read Across America Website

24,185

Average Ad Impressions
Per Month

63

Average Ad Clicks
Per Month

Put your brand in front of educators, librarians, families, and literacy advocates as they explore books, classroom resources, teaching tools, author spotlights, and fresh ideas through the Read Across America website.

With new content added throughout the year, the website creates a natural environment for publishers, education brands, literacy organizations, and other partners to stay visible alongside the resources this audience is already seeking.

  • New books, titles, and series
  • Authors and upcoming releases
  • Classroom materials and resources
  • Curriculum and learning tools
  • Educational technology
  • Literacy programs and initiatives
  • Professional development
  • Student-focused products and services

Whether you’re launching something new, building awareness, or looking to stay in front of the education market throughout the year, Read Across America offers an opportunity to connect your message with an audience already engaged in reading, learning, and student success.

PositionRatesSpecsAccepted FormatsRequired
Display Ad$500320 x 50 px
970 x 250 px
980 x 120 px
GIF or JPGImage/URL needed
Sponsored Content$500400 x 400 pxGIF or JPGEyebrow: with “Brought to you by…” 40 Characters Max

URL/Link

Headline: 100 characters max.

Body copy: 120 characters max.

Button Text: 20 characters max.

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on NEA’s website. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

PackagesIMPRESSIONSRATEs
Package 140,000$1,600
Package 290,000$3,600
Package 3150,000$6,000
*Video options available upon request

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • Click-through URL
  • 320×50
  • 300×50
  • 728×90

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 

There is a minimum of 40,000 impressions/month.

Geofencing

Geofencing is the most targeted and effective way to reach an audience that has visited a very specific location at a specific time. For conferences, we start collecting user data on the first day of the show. As users enter the geofenced area their mobile id is collected and we can immediately start to serve your marketing message to this audience. We continue to deliver ads during the conference for an effective “at market” campaign and then target these same users for a week (or more) after the event.

By offering hyper-targeted location-based ads, you will capture the attention of attendees at the conference, in their hotels, and even back at their offices and homes after the show.

Device ID or “Lookback” Geofencing

This option allows you to capture attendees from the event location and serve them ads after the event. It’s a great way to keep your brand top of mind with this targeted audience.

  • 40,000 minimum impressions per campaign
  • $40 CPM for Display Ads, $65 CPM for Video Ads
  • One set of creative supplied

Microproximity PLUS Device ID or “Lookback” Geofencing

This option allows you to serve ads to attendees both during and after the event. While attendees are at the event, your ad may highlight a session you are speaking at, a special offsite event you are hosting, or simply direct them to your booth. After the event, you may change your creative to a broader message about your brand.

  • 80,000 minimum impressions per campaign
  • $40 CPM for Display Ads, $65 CPM for Video Ads
  • Two sets of creative may be supplied

Submit all sizes for maximum reach. This is a mobile-heavy campaign, so the 300 x 250 and 320 x 50 will deliver the most impressions. Make the text on your ad as large and easy to read as possible. Consider using an animated GIF with multiple frames for the 320×50 so the text can be large and spread across multiple frames.

Display banners for both desktop and mobile in the following sizes (JPEG or GIF plus the click-through URL) 

  • 728 x 90 pixels 
  • 300 x 250 pixels 
  • 300 x 600 pixels 
  • 160 x 600 pixels 
  • 320 x 50 pixels

NEA Annual Meeting and Representative Assembly (The RA)

7,000+

educators attending

5 Days

of programming & engagement

As the primary legislative and policymaking body of the National Education Association, the RA is where key decisions are made. Delegates representing state and local affiliates come together to adopt strategic priorities, vote on resolutions, and help shape the future of public education.

This highly engaged audience includes preK–16 educators, education support professionals, and retired members — all actively involved in discussions that impact schools, students, and communities nationwide.

The RA Sponsorship Opportunities

$15,000

$20,000

$10,000

$10,000

$10,000/per bus

$10,000

$7,500

$5,000

Video/Digital signage- 30 second video/audio in NEA supplied digital signage including:

  • NEA Supplied Monitors
  • Hotel Dark Channel

$5,000

Custom Sponsorship

$

TBD

$


ADVERTISING OPPORTUNITIES

$10,000 (Exclusive)

  • 4 Issues Sent
  • Banner Ad
  • Banner Ad: $2,500
  • Sponsored Content: $3,500

(homepage/content runs May-August)

Option 1: Device ID/Lookback

  • $40 CPM/40,000 minimum impressions

Option 2: Microprominty PLUS Device ID/”Lookback”

  • $40 CPM/80,000 minimum impressions

Education Support Professionals (ESPs)

420K

ESPs represented by NEA

3M

ESPs work in U.S. public schools

Education Support Professionals (ESPs) play an essential role in supporting students, educators, and the day-to-day operations of public schools in communities across the country. NEA represents more than 420,000 ESPs, within a broader national workforce of nearly 3 million ESPs working in public education.

The ESP workforce reflects the communities it serves. The majority are women, and people of color are strongly represented across ESP roles. Most ESPs also live in the same communities where they work, creating strong local ties and a deep understanding of the needs of students and families.

Together, Education Support Professionals represent a large, engaged audience working inside school systems every day. They are closely connected to their peers, districts, and communities, and play an important role in how information, resources, and opportunities are shared across the education environment.

National K-12 ESP Industry Breakdown

School support staff, also known as Education Support Professionals (ESPs), strengthen our schools, communities, and associations across the country. They play a vital role on the education team and in students’ lives inside and outside the classroom. They keep our schools running and our students safe, healthy, and ready to learn every day.

NEA works with ESPs to create learning opportunities and supports for them to elevate their professional excellence throughout their careers. Today, more than 2.2 million ESPs work in our nation’s public schools and colleges, making up one third of the public education workforce. Of these, approximately a half million are NEA members.

NEA ESP Conference

1,000+

attendees

70+

WORKSHOPS/GENERAL SESSIONS

The NEA ESP National Conference brings together education support professionals from preK through higher education for hands-on, educator-led learning designed to strengthen their skills and support their work in schools.

The audience includes both long-time attendees and many first-time participants, all coming together to learn, connect, and discover new ideas and resources they can bring back to their roles. Engagement remains high throughout the event, with attendees consistently rating the overall experience, general sessions, and workshops positively.

In addition to professional development, the conference also honors outstanding ESPs from across the country at the ESP of the Year Awards Dinner, recognizing their essential role in supporting students and school communities.

ESP Conference Sponsorship Tiers

As an ESP Conference sponsor, you will have the opportunity to directly support ESPs who clean and repair school buildings, transport students, provide instructional and other specialized supports, prepare and deliver nutritious meals, and so much more. Your contributions will demonstrate a commitment to public education and a dedication to providing ESPs with high-quality professional learning experiences, empowering them to build the skills and knowledge needed to best serve their students, schools, and communities.

SPONSOR RECOGNITIONPLATINUM
$15,000
GOLD
$7,500
SILVER
$3,000
BRONZE
$1,000
Sponsor recognition in the ESP Conference program and on the NEA ESP conference webpage✔️✔️✔️✔️
Prominent display of your logo on screen during the ESP of the Year Awards dinner✔️
Sponsor signage in registration area✔️✔️✔️✔️
Stage mention by NEA leadership at plenary sessions✔️✔️
Corporate logo included and displayed on our conference digital platforms✔️✔️
50% discount on exhibitor booth fees for the NEA ESP Conference ✔️
Complimentary exhibitor booth throughout the NEA ESP Conference✔️✔️
Recognition of your support for ESPs in an edition of NEA’s quarterly ESP newsletter, which goes out to more than 200,000 NEA members and allies via email✔️
Geofencing Campaign from ESP Conference80,000
Impressions
40,000
Impressions

ESP Conference Sponsorship Opportunities

$10,000

$5,000

$5,000

$3,500

$4,500

$800

$500 (In addition to donation of raffle item)

$5,000


ADVERTISING OPPORTUNITIES

  • Cover 4: $8,000 (4C)
  • Cover 3: $5,000 (4C)
  • Cover 2: $5,000 (4C)
  • Full Page Ad: $3,000 (4C)
  • ½ Page Ad: $1,750 (4C)

Ad close: Feb 1, 2027

Art due: Feb 8, 2027

  • Banner Ad: $2,000
  • Sponsored Content: $3,500

(homepage/content runs January-August)

Option 1: Device ID/Lookback

  • $40 CPM/40,000 minimum impressions

Option 2: Microprominty PLUS Device ID/”Lookback”

  • $40 CPM/80,000 minimum impressions

ESP Annual Sponsorship Tiers

As an Annual Sponsor, you’ll gain year-round visibility while demonstrating your commitment to supporting the association and its members. Your partnership helps advance the association’s mission by supporting educational initiatives, industry resources, networking opportunities, and member engagement throughout the year.

SPONSOR RECOGNITIONPLATINUM
$
30,000
GOLD
$
20,000
SILVER
$
10,000
ESP National Conference Platinum ESP National Conference Sponsorship DeliverablesGold ESP National Conference Sponsorship DeliverablesSilver ESP National Conference Sponsorship Deliverables
ESP eNewsletter Ad (subject to availability)Sponsored Content in Each IssueMid-Newsletter Banner Ad in Each IssueBottom-Newsletter Banner Ad in Each Issue
ESP Website Banner Ads12
Months
6
Months
3
Months
Retargeting from ESP Website80K
Impressions
40K
Impressions
40K
Impressions

ESP Newsletter

200,000+

recipients

57%

Open rate

Published quarterly, the NEA ESP Newsletter connects brands with education support professionals (ESPs) working in K–12 schools nationwide. Each issue delivers timely updates, professional resources, and insights tailored to paraprofessionals, custodial and maintenance staff, food service teams, transportation professionals, clerical staff, and other essential school personnel.

IssueMaterials Duesend Date
FebruaryFebruary 4, 2026February 18, 2026
MayMay 6, 2026May 20, 2026
AugustAugust 5, 2026August 19, 2026
NovemberNovember 3, 2026November 17, 2026
PlacementRatesSpecs
Mid-Newsletter Banner$2,500/per issue450 x 300px
Bottom-Newsletter Banner$1,500/per issue450 x 300px
Sponsored Content
(1 available)
$5,000Eyebrow: with “Brought to you by…” 40 Characters Max

URL/Link

Headline: 100 characters max.

Body copy: 120 characters max.

Button Text: 20 characters max.

Image:

File Size: no larger than 100kb

No animation accepted

NEA ESP of the Year

Sponsor one of public education’s most respected national recognitions: the NEA Education Support Professional (ESP) of the Year Award. This top national honor celebrates the leadership and impact of ESPs supporting schools and communities nationwide. Sponsorship aligns your brand with a meaningful program, delivers visibility through NEA promotions, and connects you with NEA’s broad national network of members and affiliates.

Sponsorship Opportunities

Sponsorship Minimum Sponsorship InvestmentWhat This Supports
Finalist Sponsor$15,000 Supports full finalist recognition program and award funding

The Center for Racial and Social Justice (CRSJ)

The Center for Racial and Social Justice continues the Association’s proud legacy of advancing social justice advocacy, with a particular focus on racial justice in education. Through engaging our members, leadership, and community partners, we champion key issues and work to create equitable and inclusive educational environments for all students.

  • Racial justice in education
  • LGBTQ+ rights
  • Voting rights
  • Environmental justice
  • School-to-prison pipeline

Racial and Social Justice Conference

300

attendees

The Conference on Racial and Social Justice is a collaborative gathering dedicated to advancing equity and justice in education. Bringing together educators, students, parents and families, advocates, organizers, and community leaders, the conference features thought-provoking sessions, engaging discussions, and opportunities to network with others who are passionate about creating positive change.

The Racial and Social Justice Conference Sponsorship Opportunities

$10,000

$7,500

$6,000

$5,000

$5,000

$5,000

$2,500

$2,500

$2,000


ADVERTISING OPPORTUNITIES

  • Banner Ad: $500
  • Sponsored Content: $1,500

(homepage/content runs May-August)

Option 1: Device ID/Lookback

  • $40 CPM/40,000 minimum impressions

Option 2: Microprominty PLUS Device ID/”Lookback”

  • $40 CPM/80,000 minimum impressions

CAPE Grants

94.6%

of grants funded completed 100% of their goals

69 GRANTS

6 years, 24 state and local affiliates

REACH

1 in 4 students in public schools are taught by members represented by cape grantees

CAPE provides state and local partnership funding grants that are intended to assist state/local affiliates to identify, engage, and mobilize community organizations and community leaders around increasing student achievement, engaging members who have participated in leadership trainings, and creating union roles to build capacity to engage community partners. Grant considerations are made on the following strategic priorities:

  • Initiatives to Improve Student Achievement, particularly in communities of color
  • Engaging NEA members who have been trained in NEA’s leadership trainings or those who have a demonstrated record of activism for the purpose of furthering social justice activism and/or professional issues activism
  • Establishing or institutionalizing new union roles related to parent and/or community engagement
  • Focus on advancing NEA’s priority on racial justice in education.

CAPE Grants have invested $2,254,500 funding 69 grants over 6 years being utilized by 24 states, districts, and schools across the country.

Contact us to learn more about sponsoring a grant!

NEA Aspiring Educators

The NEA Student Program is the largest pre-service association for future educators. And now, companies have the opportunity to reach this unique audience by advertising in NEA Today for Aspiring Educators, the bi-annual eNewsletter for NEA student members.

NEA Today for Aspiring Educators offers a wealth of resources to those new to the teaching profession. Each issue offers help with job searches, tips for surviving the first year in the classroom, strategies for parental and community outreach, and much more.

  • Early-career education professionals
  • Future K–12 educators
  • College students pursuing teaching careers
  • Aspiring education leaders
  • Campus chapter members and leaders

NEA Today for Aspiring Educators

27K

recipients

31.3%

aVG. Open Rate

1.2%

aVG. Click-through rate

The NEA Student Program is the largest pre-service association for future educators. And now, companies have the opportunity to reach this unique audience by advertising in NEA Today for Aspiring Educators, the bi-annual eNewsletter for NEA student members.

NEA Today for Aspiring Educators offers a wealth of resources to those new to the teaching profession. Each issue offers help with job searches, tips for surviving the first year in the classroom, strategies for parental and community outreach, and much more.

Issuematerials DueSend date
AprilMarch 15, 2027April 15, 2027
OctoberSeptember 15, 2027October 20, 2027
PositionRateSpecsAccepted FormatsRequired
Display Ad$2,000500 x 333 pxGIF or JPG

File size: no larger than 100 kb

No animation accepted
Image/URL needed
Sponsored Content$3,500384 x 384 pxGIF or JPG

File size: no larger than 100 kb

No animation accepted
Eyebrow: Brought to you by…

URL/Link

Headline: 45 characters max.

Body copy: 165 characters max.

Button Text: 3 words max.

*Discounts available for multiple insertions and frequency contracts.

NEA Aspiring Educators Conference

The NEA Aspiring Educators Conference brings together the next generation of educators from across the country for professional learning, leadership development, and networking. Attendees are highly engaged pre-service teachers and future education leaders seeking innovative resources, classroom solutions, and organizations that will support them as they begin their careers. They return to their campuses and communities equipped with new ideas, valuable connections, and practical tools to shape the future of public education.

300

attendees

Aspiring Educators Conference Sponsorship Opportunities

$

Align your brand with the next generation of educators by sponsoring the Aspiring Educators Awards, a signature moment recognizing outstanding student leaders, campus chapters, and emerging voices in education. This opportunity places your brand at the center of a meaningful celebration, offering high-visibility recognition among future educators and key program leaders.

Example of awards:

  • Outstanding Local Leader Award
  • Friend of AE Award
  • Outstanding State Leader Award
  • Emerging Leader Award
  • Emerging Chapter Award
  • Local Excellence Award


ADVERTISING OPPORTUNITIES

  • Cover 4: $8,000 (4C)
  • Cover 3: $5,000 (4C)
  • Cover 2: $5,000 (4C)
  • Full Page Ad: $3,000 (B&W?)
  • ½ Page Ad: $1,750 (B&W?)
  • Banner Ad: $2,000
  • Sponsored Content: $3,500

(homepage/content runs __________)

Option 1: Device ID/Lookback

  • $40 CPM/40,000 minimum impressions

Option 2: Microprominty PLUS Device ID/”Lookback”

  • $40 CPM/80,000 minimum impressions

NEA Retired

NEA-Retired reaches a highly engaged community of retired educators who remain active advocates for public education and lifelong learning. This audience continues to support schools, mentor educators, volunteer in their communities, and stay informed on education issues through NEA publications, digital communications, and events. Organizations have the opportunity to connect with influential education professionals who value products, services, and resources that enhance their lives and support their continued engagement with the education community.

  • Retired teachers and education support professionals
  • Former school administrators and education leaders
  • Lifelong advocates for public education
  • Active volunteers, mentors, and community leaders
  • Experienced educators committed to supporting students and the profession
  • NEA members who remain engaged through publications, digital communications, advocacy, and events

NEA Today Retired Magazine

Published three times a year in both print and digital formats, NEA Today for Retired Members highlights the experiences, interests, and needs of retired educators who remain active, curious, and deeply engaged in their communities. With a focus on healthy living, lifelong learning, and staying connected, each issue offers timely content that reflects the dynamic lives of NEA’s retired membership—an audience known for its enthusiasm, insight, and ongoing contributions to the world around them.

299K

Involved and active nea-retired members

IssueAd deadlineApprox. Mail Date
October 2026August 13, 2026October 5, 2026
January 2027November 12, 2026January 11, 2027
May 2027March 16, 2027May 17, 2027
October 2027Will be available in JanuaryWill be available in January
positionSpecsrate
Back CoverBleed: 8.125″ x 8.125″
Trim: 8″ x 8″
Live Area: 7.25” x 7.625”

(Does not bleed at top or right)
$7,000
Inside Front CoverBleed: 8.25″ x 10.75″
Trim: 8″ x 10.5″
Live Area: 7.25” x 9.75”

(No bleed on left margin)
$7,000
Inside Back CoverBleed: 8.25″ x 10.75″
Trim: 8″ x 10.5″
Live Area: 7.25” x 9.75”

(No bleed on left margin)
$7,000
Full pageBleed: 8.25” x 10.75”
Trim: 8” x 10.5”
Live Area: 7.25” x 9.75”

(No bleed on left margin)
$5,000
1/2 page horizontalBleed: 8.125” x 5.25”
Trim: 8” x 5.125”
Live Area: 7.25” x 4.75”

(Does not bleed at top or left)
$2,500
1/3 pageBleed: 2.75” x 10.75”
Trim: 2.5” x 10.5”
Live Area: 2.25” x 9.75”

(Does not bleed at left)
$1,500

All rates net. Recommended size for QR codes placed on ads is 3 cm by 3 cm (1.2″ by 1.2″)

NEA Retired Newsletter

100K+

recipients

51%

AVG. Open Rate

3.8%

avg. click-through rate

Delivered quarterly to over 100,000 NEA Retired members, this eNewsletter features articles that spotlight the leadership, advocacy, and continued impact of retired educators. Readers stay informed on critical Social Security updates and enjoy content that helps them make the most of retirement—from travel and hobbies to wellness tips and reading recommendations.

PositionRates SpecsAccepted FormatsRequired
Display Ad$3,500450 x 300 pxGIF or JPG

File size: no larger than 100 kb
Image and URL
Sponsored Content$4,500192 x 192 pxGIF or JPG

File size: no larger than 100 kb
Eyebrow: Brought to you by…

URL/Link

Headline: 45 characters max.

Text: 165 characters max.

Button: 3 words max.

All character lengths include spaces

*Discounts available for multiple insertions and frequency contracts.

IssueMAterials DUEsend date
October (2026)September 15, 2026October 11, 2026
JanuaryDecember 28, 2025January 10, 2027
MayApril 26, 2026May 16, 2027
AugustJuly 15, 2027
OctoberSeptember 15, 2027

Dates subject to change

NEA Retired Annual Sponsorship Tiers

Designed to extend your reach beyond the event, these packages offer year-round exposure to NEA’s retired audience through integrated conference sponsorship and advertising. Each tier includes comprehensive conference deliverables aligned with your level of participation.

SPONSOR RECOGNITIONPLATINUM
$
GOLD
$
SILVER
$
BRONZE
$
Booth at NEA Retired Conference
Print Ad in NEA Today for NEA-Retired Members MagazinePremium Ad in Each IssueFull Page Ad in Each IssueHalf Page Ad in Each IssueQuarter Page Ad in Each Issue
NEA Retired eNewsletter AdTop Display Ad in Each IssueMid Display Ad in Each IssueBottom Display Ad in Each Issue
NEA Retired Sponsored eBlast4321
NEA Retired website banner ads12
Months
6
Months
3
Months
1
Month
Retargeting from NEA Retired Website80K
Impressions
40K
Impressions
Geofencing from NEA Retired Conference80K
Impressions

NEA Retired Conference

The NEA-Retired Conference brings together experienced educators who remain deeply committed to public education and the communities they’ve served. It provides a space to stay informed, share perspectives, and continue contributing to the issues shaping education today. Through thoughtful discussions, collaborative sessions, and peer connection, attendees remain engaged, informed, and empowered in their ongoing role as advocates for students and educators.

300

attendees

platinum
$
gold
$
silver
$
bronze
$
Sponsor recognition in the Conference program and on the conference webpage✔️✔️✔️✔️
Prominent display of your logo on screen during the Awards dinner✔️
Sponsor signage in registration area✔️✔️✔️
Stage mention by NEA leadership at plenary sessions✔️
Corporate logo included and displayed on our conference digital platforms✔️
50% discount on exhibitor booth fees for the Conference✔️✔️
Complimentary exhibitor booth throughout the Conference✔️✔️
Sponsor recognition and logo display on the NEA Retired website, with direct links to your corporate page✔️
Recognition of your support in an edition of the NEA Retired newsletter, which goes out to more than 133,000 members✔️
Geofencing from NEA-Retired Conference80K
Impressions
40K
Impressions

NEA Higher Education

NEA’s higher education audience brings together the professionals who educate, support, and advocate for students across colleges and universities nationwide. From faculty and campus staff to union leaders and higher education advocates, this audience is engaged in advancing student success, strengthening institutions, and shaping the future of postsecondary education.

  • Faculty
  • Higher Education Staff
  • Education Support Professionals
  • Campus Administrators
  • Department Chairs
  • Academic Advisors
  • Student Services Professionals
  • Union Leaders
  • Campus Advocates
  • Researchers
  • Higher Education Decision-Makers

NEA Today for Higher Ed Magazine

NEA Today for Higher Ed is a twice-annual print and digital magazine delivering thoughtful, in-depth content for faculty, staff, and higher education leaders navigating today’s evolving academic landscape. Covering the issues, ideas, and conversations shaping higher education, the magazine provides readers with relevant insights, professional perspectives, and practical resources that support both campus communities and student success.

299K

CIRCULATION

(Print & Digital)

IssueAd deadlineApprox. Mail Date
May 2027March 16, 2027May 17, 2027
October 2027Will be available in JanuaryWill be available in January

Final artwork files must be submitted by the ad deadline.

4-ColorSpecsrate
Back CoverBleed: 8.125″ x 8.125″
Trim: 8″ x 8″
Live Area: 7.25” x 7.625”

(Does not bleed at top or right)
$7,000
Inside Front CoverBleed: 8.25″ x 10.75″
Trim: 8″ x 10.5″
Live Area: 7.25” x 9.75”

(No bleed on left margin)
$7,000
Inside Back CoverBleed: 8.25″ x 10.75″
Trim: 8″ x 10.5″
Live Area: 7.25” x 9.75”

(No bleed on left margin)
$7,000
Full pageBleed: 8.25” x 10.75”
Trim: 8” x 10.5”
Live Area: 7.25” x 9.75”

(No bleed on left margin)
$5,000
1/2 page horizontalBleed: 8.125” x 5.25”
Trim: 8” x 5.125”
Live Area: 7.25” x 4.75”

(Does not bleed at top or left)
$2,500
1/3 pageBleed: 2.75” x 10.75”
Trim: 2.5” x 10.5”
Live Area: 2.25” x 9.75”

(Does not bleed at left)
$1,500

All rates net. Recommended size for QR codes placed on ads is 3 cm by 3 cm (1.2″ by 1.2″)

NEA HigherEd Newsletter

67K+

recipients

40%

AVG. Open Rate

The Higher Ed eNewsletter is NEA’s dedicated communication for higher education professionals, designed specifically for professors, faculty, and campus leaders. Delivered 10 times per year, it features timely insights, emerging trends, and practical resources focused on today’s higher education landscape. From teaching strategies and policy updates to faculty perspectives and campus innovations, each send keeps readers informed, connected, and engaged with the issues shaping higher education.

PositionRates SpecsAccepted FormatsRequired
Display Ad$3,000450 x 300 pxGIF or JPG

File size: no larger than 100 kb

No animation accepted
Image/URL needed
Sponsored Content$4,500192 x 192 pxGIF or JPG

File size: no larger than 100 kb

No animation accepted
Eyebrow: Brought to you by…

URL/Link

Headline: 45 characters max.

Text: 165 characters max.

Button: 3 words max.

All character lengths include spaces

*Discounts available for multiple insertions and frequency contracts.

Monthmaterials duesend date
October (2026)September 15, 2026October 29, 2026
JanuaryDecember 15, 2026January 28, 2027
FebruaryJanuary 15, 2027February 25, 2027
MarchFebruary 15, 2027March 25, 2027
AprilMarch 15, 2027April 20, 2027
MayApril 15, 2027May 27, 2027
JuneMay 17, 2027June 24, 2027
AugustJuly 15, 2027August 26, 2027
SeptemberAugust 16, 2027September 30, 2027
OctoberSeptember 15, 2027October 28, 2027

NEA Higher Education Conference

x,xxx

attendees

3 DAYS

of programming & engagement

27+

WORKSHOPS/GENERAL SESSIONS

The NEA Higher Education Conference brings together college and university faculty, staff, and graduate students from across the country. Through workshops, professional development, and networking, attendees collaborate on key topics like organizing, racial justice, and collective bargaining, while also receiving updates from NEA leadership and participating in the NCHE membership meeting—making it a central event for strengthening connections and building union power in higher education.

Higher Education Conference Sponsored Tiers

Platinum
$
Gold
$
silver
$
bronze
$
Sponsor recognition in the Higher Education Conference program and on the conference webpage✔️✔️✔️✔️
Prominent display of your logo on screen during the Higher Educator of the Year Awards dinner✔️
Sponsor signage in registration area✔️✔️✔️✔️
Stage mention by NEA leadership at plenary sessions✔️✔️
Corporate logo included and displayed on our conference digital platforms✔️
50% discount on exhibitor booth fees for the Conference✔️
Complimentary exhibitor booth throughout the Conference✔️✔️
Sponsor recognition and logo display on the NEA Ed Justice website, with direct links to your corporate page✔️
Recognition of your support in an edition of NEA’s Higher Education newsletter, which goes out to more than 83,000 NEA higher education members✔️
Geofencing from Conference80K
Impressions
40K
Impressions

NEA Higher Education Conference Sponsorship Opportunities

$

(3 Available)

$

(3 Available)

$

$

(8 available)

$

$

(3 Available)

$

(3 Available)


ADVERTISING OPPORTUNITIES

$

  • Cover 4: $8,000 (4C)
  • Cover 3: $x,xxx (4C)
  • Cover 2: $x,xxx (4C)
  • Full Page Ad: $x,xxx (B&W?)
  • ½ Page Ad: $x,xxx (B&W?)

$

  • Banner Ad: $500
  • Sponsored Content: $1,500

(homepage/content runs May-August)

$

  • Device ID/”Lookback”
  • $40 CPM/40,000 minimum impressions
  • Microprominty PLUS Device ID/”Lookback”
  • $40 CPM/80,000 minimum impressions

Contact your account executive today!

Laura Gaenzle
Account Executive
717.430.2351
[email protected]

Schedule a Meeting

Zack Buchanan
Account Executive
717.430.2291
[email protected]

Schedule a Meeting

sending…

Policies, Terms & Conditions

NEA Today is published and nea.org exists for and on behalf of the NEA membership. The Association reserves the right to unilaterally reject, omit, or cancel advertising that it deems to be not in the best interest of the NEA or that, by its tone, content, or appearance, is not in keeping with the essential nature of nea.org.

The National Education Association believes that personnel policies and practices must guarantee that no person be employed, retained, paid, dismissed, suspended, demoted, transferred, or retired because of race, color, national origin, religious beliefs, residence, physical disability, political activities, professional association activity, age, size, marital status, family relationship, gender, or sexual orientation, and will not knowingly permit its website, as ad media, to be used by others in support of discriminatory practices.

To this end, the following policy was adopted by the NEA Representative Assembly:

“All businesses and organizations that choose to advertise their services and products in NEA publications shall agree to practice NEA policies of nondiscrimination.” The Association reserves the right to refuse advertising submitted for the purpose of airing sides of controversial, ethical, or professional issues.

Advertising contracts received are subject to the conditions of our current rate card. Advertising rates are subject to change with sixty (60) days’ notice. The advertiser and/or advertising agency are jointly responsible for payment of all advertising placed in any NEA publication. The forwarding of an insertion order or space contract shall be construed as an acceptance of all rates and conditions set forth in this rate card.

All advertising is subject to the approval of the publisher, who reserves the right to exclude advertising that does not meet the publication’s standards and to reject or omit any advertising for any reason at any time without liability, even if the advertising was previously acknowledged or accepted. The publisher also reserves the right to insert the word “advertisement” above or below any copy.

The advertiser and its agency, if applicable, agree to indemnify and hold harmless the publisher against all loss, liability, damage, and expense arising out of the copying, printing, or publishing of its advertisement, except when such issues are directly or proximately caused by the publisher’s negligence, willful misconduct, failure to comply with applicable law, or breach of this agreement.

If, for any reason, NEA Today fails to meet its circulation rate base, the advertiser or advertising agency shall be entitled to an adjustment of the advertising rate equal to the percentage of circulation not delivered.

Position stipulations on insertion orders (with the exception of covers) will be regarded as requests only, unless guaranteed in writing by the publisher. The publisher is not liable for rebates or reruns related to clip-out coupons.

All orders are accepted subject to acts of God, fires, strikes, accidents, or other occurrences beyond the publisher’s control that prevent the publisher from partially or completely producing, publishing, or distributing any NEA publication. Advertising material is destroyed one year after publication unless otherwise instructed.

Digital Ad Deadlines

2026 Digital ad deadlines

Month ad is
running in
Art deadline
January12/15/2025
February1/15
March2/13
April3/13
May4/15
June5/15
July6/15
August7/15
September8/14
October9/15
November10/15
December11/13

2027 Digital ad deadlines

Month ad is
running in
Art deadline
January12/15/2026
February1/15
March2/15
April3/15
May4/15
June5/15
July6/15
August7/15
September8/16
October9/15
November10/15
December11/15

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Advertiser Design Packages

Is your team tight on time? We can jump in and create your ad for you—for a small design fee. Think of us as an extension of your team when bandwidth or resources are stretched.

Package 1

$1,500

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 2 design concepts
  • Content/copy written by YGS (Copy, images, and CTA, etc.)
  • Final print-ready PDF or HTML

Package 2

$800

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 1 design concept
  • 1 round of revisions
  • Up to 3 Shutterstock images
  • Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Package 3

$400

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 1 design concept
  • Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Additional Options

Ad Resize

$100

Deliverables:

  • Ad resized to new specs*
  • A final print-ready PDF file

*If the new ad size is significantly different from the original ad size, additional fees may apply

HTML Conversion

$150

Deliverables:

  • Conversion of sponsored email to html*

*All email content must be supplied upfront—including copy, images, layout, and all supporting assets—for us to convert your email to HTML. PDFs or screenshots will not be accepted.

**$125 design fee required for any expedited design work due in less than 48 hours