About NH&RA

NH&RA is a professional association of affordable housing and multifamily owners, developers and professionals. For more than 50 years, affordable housing finance and development executives have relied on NH&RA to expand their businesses and create value through business-to-business exchange, time-sensitive transaction-oriented education, fostering new business relationships, and targeted issue advocacy.

Tax Credit Advisor

No one tells the story of the affordable housing, historic preservation and new markets development industries as thoroughly and perceptively as Tax Credit Advisor. Each month our team of accomplished professional journalists and industry participants provide a comprehensive, up to the minute, on the edge chronicle of industry trends, innovative deals, regulatory changes and the newest data.

Circulation: Tax Credit Advisor reaches decision makers involved in the use of Housing, Historic and New Markets Tax Credits in two ways:

  • The print issues reach more than 400 decision makers
  • The digital edition sees 4,935 page views per month

This broad spectrum of readers includes:

  • Developers and Owners
  • Builders and Property Managers
  • Housing Finance/Credit Agencies
  • Asset Managers
  • Syndicators and Lenders
  • Corporate Investors
  • Attorneys, Accountants and Consultants
  • Nonprofits
  • Public Housing Authorities
  • Housing Bond Issuers
  • Appraisers and Market Analysts
  • Congressional, IRS and HUD Staff
  • Federal, State and Local Officials

85%

report that two or more people besides themselves usually read their copy of the Tax Credit Advisor – more than 25% of readers say five or more

85%

of Readers rate the tax credit advisor a valuable business tool

67%

Have authority to purchase products and professional services, or to decide how to finance their deals

Editorial Calendar

IssueIssue ThemesAd CloseArt Due
January 2023Innovation in State & Local ProgramsDec. 8, 2022Dec. 15, 2022
February 2023Tax-Exempt Bond TrendsJan. 6, 2023Jan. 13, 2023
March 2023Resident Services & Community AmenitiesFeb. 8, 2023Feb. 15, 2023
April 2023Utility Management & Energy RetrofitMar. 8, 2023Mar. 15, 2023
May 2023Software & Technology Apr. 7, 2023Apr. 14, 2023
June 2023Mixed-Income HousingMay 8, 2023May 15, 2023
July 2023Top Developers in Affordable HousingJune 8, 2023June 15, 2023
August 2023Design & ConstructionJuly 7, 2023July 14, 2023
September 2023Property Management & OperationsAug. 8, 2023Aug. 15, 2023
October 2023New Markets, Certified Historic Rehab & Other Tax CreditsSept. 8, 2023Sept. 15, 2023
November 2023Mixed-Use DevelopmentOct. 6, 2023Oct. 13, 2023
December 2023Year-in-ReviewNov. 8, 2023Nov. 15, 2023
*Editorial calendar items are subject to change at the editor’s discretion.

The Tax Credit Advisor Rates

4-Color1x3x6x12x
Inside Front Cover$3,315$3,080$2,945$2,555
Inside Back Cover$3,100$2,890$2,765$2,300
Full Page$2,755$2,560$2,450$2,040
Junior Page$2,150$2,015$1,950$1,610
1/2 Page$1,580$1,495$1,450$1,230
1/4 Page$1,145$1,085$1,065$925

*Black & white ads are available. Contact us for more information.

Tax Credit Advisor keeps me up to date on what everyone else in the industry is doing and lets us share what we’re doing. I frequently find myself surprised and delighted by the innovation projects and approaches. TCA provides a constant reminder of the great work that we are all doing to provide affordable housing for those most in need. It makes me so proud to be involved in this industry.”
– RONNE THIELEN, R4 CAPITAL

“I have been reading the Tax Credit Advisor for as long as I can remember. I have found the articles to consistently be informative, timely and well written. The topics cover a variety of interests and I often learn something, which is why I find reading TCA worthwhile.”
– PAM GOODMAN, BEACON COMMUNITIES

The Tax Credit Advisor Specs

4-ColorSpecs
Inside Front CoverBleed: 8.75″ x 11.25″
Trim: 8.5″ x 11″
Standard: 7.5″ x 9.75″
Inside Back CoverBleed: 8.75″ x 11.25″
Trim: 8.5″ x 11″
Standard: 7.5″ x 9.75″
Full PageBleed: 8.75″ x 11.25″
Trim: 8.5″ x 11″
Standard: 7.5″ x 9.75″
Junior Page4.875″ x 9.75″
1/2 PageHorizontal: 7.5″ x 4.625″
Vertical: 3.5″ x 9.75″
1/4 Page3.5″ x 4.625″

*Black & white ads are available. Contact us for more information.

Web Advertising

Housingonline.com gets an average of more than 18,866* page views per month.

Rates

Placement1x2x3x6x12x
Header Banner$400$770$1,110$2,140$3,960
Footer Banner$375$725$1,045$2,015$3,730

Specs

PlacementSpecs
Header Banner728 x 90px + URL
Footer Banner728 x 90px + URL

All Banner ads are reserved by the month and must be provided in PNG or JPG format. 

*data from January 2022 – October 2022

Weekly Newsletter Advertising

Housing Online Weekly is distributed directly to the email inboxes of more than 8,000 industry professionals* every week.

Open Rate: 23%*

Rates

Placement1x2x3x4x6x12x
Button$325$630$915$1,770$3,300
Sponsored Content$325$630$915$1,200
(one month exclusive!)
$1,770$3,300
*rates are weekly

Specs

PlacementSpecs
Button220 x 90px and the URL
Sponsored Content50 words of text and the URL 
1 logo or image: 400×260 px 

All Button ads are reserved by the month and must be provided in PNG or JPG format. 

*data as of October 2022

Sponsored Webinar

Some NH&RA Town Halls have seen around 500 attendees!

Interested in aligning your brand with NH&RA communication? Sponsor an NH&RA Town hall to both support the association and keep your brand top of mind. Sponsors will be included in communication and marketing of the webinar, while also receiving an attendee list for those that opt in. 

Ask your account executive about availability. 

  • 1 webinar sponsorship: $2,500
  • 2 webinars: $4,500

Webinar Perks:

  • Logo featured on webinar landing page
  • Logo featured on slideshow for webinar*
  • Acknowledgement in webinar
  • Attendee list provided post-webinar
  • Company digital brochure to be distributed to all webinar attendees
  • Logo featured in webinar marketing emails and post-webinar correspondence

*only applicable if a slideshow is used during that specific webinar

Webinar Deliverables:

  • High resolution company logo 
  • Digital Brochure (PDF)

Available Dates:

DateDay of the week
MayThursday
JuneThursday

Membership: 357 firms, 3,000 individuals

NH&RA Spring Developers Forum 2022

June 7-8, 2022

Join forces with NH&RA this year with a sponsorship of the Spring Developers Forum. With unique branding opportunities to reach decision makers in the affordable housing industry, you can be top of mind in the heart of the nation’s capital! 

PriceAcknowledgementRecognitionAdvertisingTabletop
Display
Attendee
Mailing List
Marketing
Distribution
Registration
Gold Sponsor
(Limit 5)
$8,500All print/e-mail conference promotional materials
Conference signage
Conference website
Conference opening session
Conference book
Housing Online Weekly during month of conference
Full page ad in conference book
Banner ad on housingonline.com homepage during month of conference
Banner ad in Housing Online Weekly during month of conference
YesYesSponsor-provided Marketing Brochure distributed at conferenceTwo complimentary in person conference registrations
Silver Sponsor
(Limit 10)
$6,000All print/e-mail conference promotional materials
Conference signage
Conference website
Conference opening session
Conference book
Housing Online Weekly during month of conference
NoYesYesSponsor-provided Marketing Brochure distributed at conferenceOne complimentary in person conference registration
Opening Reception Sponsor$12,000Marquee Networking Reception (with signage)
Conference signage
Conference website
Conference opening session
Conference book
Conference Agenda (print, digital)
Housing Online Weekly during month of conference
Full page ad in conference book
Banner ad on housingonline.com homepage during month of conference
Banner ad in Housing Online Weekly during month of conference
YesYesSponsor-provided Marketing Brochure distributed at conferenceTwo complimentary in person conference registrations
Developers Council Breakfast Sponsor$8,500All print/e-mail conference promotional materials
Conference signage
Conference website
Conference opening session
Conference book
Conference Agenda (print, digital)
Housing Online Weekly during month of conference
Full page ad in conference book
Banner ad on housingonline.com homepage during month of conference
Banner ad in Housing Online Weekly during month of conference
YesYesSponsor-provided Marketing Brochure distributed at conferenceTwo complimentary in person conference registrations
Refreshment Station Sponsor$4,500All print/e-mail conference promotional materials
Conference signage
Conference website
Conference opening session
Conference book
Conference Agenda (print, digital)
Housing Online Weekly during month of conference
NoNoYesNoOne complimentary in person conference registration

A La Carte Options:

Lanyard- $5,000*

Hand Sanitizer- $3,000*

Sanitizing Wipes- $3,000*

Conference Tote- $3,000*

Conference App Sponsor- $3,000

  • Acknowledgement and logo in conference app and conference book

Conference Schedule- $3,000

  • Acknowledgement in conference app and conference book

Drink Cooler Sponsor- $2,500*

Conference Pens- $2,500*

Conference Notepads- $2,500*

*Sponsor provides branded material for NH&RA to distribute at conference. Minimum number of units required for attendees will be provided by 2 weeks prior to the conference.

Digital Conference Book Advertising

Ad SizeDimensionsPriceAvailability
Back Cover5.25″w x 8.25″h$4,0001
Inside Back Cover5.25″w x 8.25″h$3,0001
Full Page5.25″w x 8.25″h$1,50010
1/2 Page (horizontal)5.25″w x 4.125″h$8006

NH&RA Summer Institute 2022

July 18-20, 2022

Join forces with NH&RA this year with a sponsorship of the Summer Institute. With unique branding opportunities to reach decision makers in the affordable housing industry, you don’t want to miss this opportunity to shine in the sunny state of California!

PriceAcknowledgementRecognitionAdvertisingTabletop
Display
Attendee
Mailing List
Marketing
Distribution
Registration
Gold Sponsor
(Limit 5)
$8,500All print/e-mail conference promotional materials
Conference signage
Conference website
Conference opening session
Conference book
Housing Online Weekly during month of conference
Full page ad in conference book
Banner ad on housingonline.com homepage during month of conference
Banner ad in Housing Online Weekly during month of conference
YesYesSponsor-provided Marketing Brochure distributed at conferenceTwo complimentary in person conference registrations
Silver Sponsor
(Limit 10)
$6,000All print/e-mail conference promotional materials
Conference signage
Conference website
Conference opening session
Conference book
Housing Online Weekly during month of conference
NoYesYesSponsor-provided Marketing Brochure distributed at conferenceOne complimentary in person conference registration
Opening Reception Sponsor$12,000Marquee Networking Reception (with signage)
Conference signage
Conference website
Conference opening session
Conference book
Conference Agenda (print, digital)
Housing Online Weekly during month of conference
Full page ad in conference book
Banner ad on housingonline.com homepage during month of conference
Banner ad in Housing Online Weekly during month of conference
YesYesSponsor-provided Marketing Brochure distributed at conferenceTwo complimentary in person conference registrations
Developers Council Breakfast Sponsor$8,500All print/e-mail conference promotional materials
Conference signage
Conference website
Conference opening session
Conference book
Conference Agenda (print, digital)
Housing Online Weekly during month of conference
Full page ad in conference book
Banner ad on housingonline.com homepage during month of conference
Banner ad in Housing Online Weekly during month of conference
YesYesSponsor-provided Marketing Brochure distributed at conferenceTwo complimentary in person conference registrations
Refreshment Station Sponsor$4,500All print/e-mail conference promotional materials
Conference signage
Conference website
Conference opening session
Conference book
Conference Agenda (print, digital)
Housing Online Weekly during month of conference
NoNoYesNoOne complimentary in person conference registration

A La Carte Options:

Lanyard- $5,000*

Hand Sanitizer- $3,000*

Sanitizing Wipes- $3,000*

Conference Tote- $3,000*

Conference App Sponsor- $3,000

  • Acknowledgement and logo in conference app and conference book

Conference Schedule- $3,000

  • Acknowledgement in conference app and conference book

Drink Cooler Sponsor- $2,500*

Conference Pens- $2,500*

Conference Notepads- $2,500*

*Sponsor provides branded material for NH&RA to distribute at conference. Minimum number of units required for attendees will be provided by 2 weeks prior to the conference.

Digital Conference Book Advertising

Ad SizeDimensionsPriceAvailability
Back Cover5.25″w x 8.25″h$4,0001
Inside Back Cover5.25″w x 8.25″h$3,0001
Full Page5.25″w x 8.25″h$1,50010
1/2 Page (horizontal)5.25″w x 4.125″h$8006

NH&RA Annual Meeting 2023

By attending an annual NH&RA event, you can reach
more than 300 affordable housing leaders per event.

Tiered Sponsorships | $3,600-$21,600
Options available at the Supporter, Foundation, Cornerstone and Keystone Levels.

A La Carte Sponsorships | $3,600-$14,400
With options to fit every budget, these la carte sponsorships will establish your brand as an industry leader to attendees!
Exclusive opportunities include: Wifi, Event App, Charging Stations, Headshot Photo Stations, Lanyards, Hotel Key Cards, Notebooks and Pens.

Digital Conference Book Advertising

Ad SizeDimensionsPriceAvailability
Back Cover5.25″w x 8.25″h$4,0001
Inside Back Cover5.25″w x 8.25″h$3,0001
Full Page5.25″w x 8.25″h$1,50010
1/2 Page (horizontal)5.25″w x 4.125″h$8006

Contract & Artwork Deadline: February 17, 2023

Looking to become a member of NH&RA?

2023 NH&RA Sustaining Member Benefits

Contact your NH&RA account executive today!

Natalie Matter Bellis
Account Executive
717.580.8184

Schedule a Meeting

Media Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the National Housing & Rehabilitation Association (NH&RA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. 

Advertising Policies

Acceptance of Ads: All ads are accepted and published by the publisher on the representation that the advertiser and/or publisher are properly authorized to publish the entire contents and subject matter thereof. When advertisements containing the names, pictures and/or testimonials of living persons are submitted for publication, the order of request for publication thereof shall be deemed to be a representation by the advertiser of the name, picture and/or testimonial of any living person which is contained therein. It is understood that the advertiser and/or advertising agency will indemnify and save the publisher from any loss, expense or other liability resulting from any claims or suits for libel, violation of right to privacy, plagiarism, copyright infringement and any other claims or suits that may arise out of the publication of such advertisement. All copy, text and illustrations are subject to the publishers’ approval before execution of the order and the right is reserved to reject or exclude copy which is deemed by the publisher to be unethical, misleading, extravagant, challenging, questionable in character, in bad taste, detrimental to public health or interest, or otherwise incompatible with the character of the National Housing & Rehabilitation Association and its publications, in the opinion of its editor, or which that does not meet the approval of the Federal Trade Commission (whether or not the same ad has already been accepted and/or published in Tax Credit Advisor magazine or any other publication). Acceptance of advertising is subject to investigation of the advertiser, their merchandise and services. The publisher may mark as “Advertisement” any advertisement that resembles editorial matter.

Liability: Publisher assumes no liability for errors resulting from illegible copy of key numbers, or from unsatisfactory results in the opinion of the advertiser and/or agency.

Payments and Cancellations: All payments are due within 30 days of publication. No cancellations will be accepted after the closing date. In the event of a cancellation and/or rejection by the publisher (explanation need not be given), the advertising already run shall be paid for or billed at the rate provided in the contract. If an advertiser and/or agency terminate an advertising contract before its completion, the ads previously run will be prorated according to the full, non-frequency rate. NO cancellations or changes in any order have to be accepted after the closing date. However, the publisher will accommodate the advertiser as much as possible. The publisher reserves the right to refuse or cancel any advertisement. Upon acceptance, publication is dependent upon space availability. Publisher is not responsible for errors or omissions if the advertiser does not supply the correct artwork by the closing date. (The previous ad will be picked up and repeated unless notifi ed by the advertiser.) Advertiser agrees to abide by the payment terms and conditions set forth in the current rate information.

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

Submit artwork to sendmyad@theygsgroup.com

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701