CONTRACT RATES
All advertising sold to run in the 2026 calendar year must pay the 2026 rates. There are no exceptions.
Contract rates are based on the total number of insertions used within a calendar year. Advertising schedules composed of multiple space units are entitled to the frequency rate for each unit. Advertorials are 1 unit. However, if advertiser submits 2 1/2-page ads instead of a full-page ad, publisher will charge for the cost of 2 1/2-page ads, not a full page—even if the ads are stacked on 1 full page.
Advertisers will be short-rated if they fail to use the number of insertions upon which their discount rate is based. Advertisers will be rebated if, within the same calendar year, they have used sufficient space to warrant a lower rate.
If an ad supplied is different than the contracted space, advertiser will be billed at the higher rate (i.e., if a 1/3-page ad was contracted, but publisher was provided with a 1/4-page ad, the 1/3-page ad will be billed).
APPLICABILITY
All advertising submitted to NIA is subject to NIA’s Publications C-3 Policy. The terms and conditions contained herein apply to all advertising orders and, without limiting the applicability to the foregoing, shall be incorporated by reference into any insertion order, copy instruction, letter, invoice, or any other sales document. Any additional or different terms or conditions proposed by advertisers or advertising agencies are objected to and are hereby rejected. Advertiser and agency hereby assent to and shall be bound by each and every term and condition set forth herein, notwithstanding and irrespective of any terms and conditions in advertiser’s or agency’s insertion order, copy instruction, letter, or other purchase documents (whenever issued), which may be different than or inconsistent with those stated herein. These terms and conditions contain the entire understanding governing the business relations that exist with publisher with respect to advertisements in Insulation Outlook and, except as expressly provided herein, these terms and conditions may not be modified or altered except in writing, duly executed by the parties.
TERMS OF PAYMENT
All payment is required on time. All payments must be made in U.S. currency and advertisers are responsible for any exchange or transfer fees. A 2% check discount is offered when payment is made within 30 days. Advance payment is required from advertisers and agencies that have no established credit record with Insulation Outlook or at the publisher’s discretion. Invoices not paid within 60 days are subject to an interest charge of 2% per month on the outstanding balance. Advertiser and advertising agency are jointly responsible for payment of advertisements appearing in this publication. Efforts will be made to obtain payment before sending accounts to collections, including billing the advertiser directly and billing any credit card on file for that account. Advertiser agrees to reimburse any sums expended by publisher, including but not limited to attorneys’ fees, collection fees, and any other expenses incurred by publisher in collection of payment for any amount due to publisher. The rights of publisher shall in no way be affected by any dispute or claims between advertiser and agency.
Publisher reserves the right to reject advertisements if payment for previous advertisements is overdue.
COMMISSION FORFEIT
A commission of 15% of gross billing is allowed to recognized agencies belonging to marketing associations for display advertising space, if paid within 60 days. After 60 days, agency commission is automatically forfeited. Commission is not allowed on such charges as artwork, design, reprints, printing, PDFs, and special handling charges. No cash discounts.
CANCELLATIONS
Premium advertising positions, targeted e-blasts, and digital advertising contracts are non-cancelable once confirmed. Full prepayment is required for targeted e-blasts and other digital campaigns unless otherwise approved. Once scheduled, targeted e-blasts may not be postponed or rescheduled. Refunds or credits will not be issued if advertising materials are not provided by the established deadline.
For annual print advertising contracts, cancellations must be submitted in writing and acknowledged prior to the applicable space reservation deadline. Cancellation requests received after the space reservation deadline will not be accepted.
If an advertiser cancels an annual contract before fulfilling the agreed-upon insertion schedule, any unused advertising will be subject to a cancellation fee of 50% of the remaining contracted value. In addition, any bonus placements, value-added marketing, or promotional opportunities already received as part of the contract will be billed at their full published rates.
Advertisers receiving discounted rates based on multi-insertion or annual volume commitments who do not fulfill their contracted schedule will be subject to short-rate billing. All completed advertisements will be recalculated and invoiced at the appropriate earned rate based on the actual number of insertions fulfilled.
Requests to cancel or modify advertising commitments due to unforeseen circumstances may be reviewed on a case-by-case basis. Any exceptions are granted at the publisher’s sole discretion and do not waive the publisher’s right to enforce this policy on future advertising agreements.
All cancellation requests must be submitted in writing to [email protected] and [email protected]. Receipt of the cancellation request must be confirmed to be considered valid.
LIABILITY
Advertiser and agency represent and warrant that they are authorized to publish the entire contents and subject matter of the ads, and that the publication by publisher will not violate the rights of any third party or any law. Advertiser and agency shall indemnify and hold publisher harmless from and against any loss, expense, or liability resulting from claims or suits based upon such ads, without limitation.
Publisher is not responsible for incorrectly submitted ad files, including file corruption and format, size, resolution, color, and trim issues. Files may be corrected and the advertiser billed for the expense. All ads require a hard-copy proof. Color-matched SWOPs are preferred. Publisher cannot be held responsible for ad quality if SWOP is not provided, and full payment will be required.
No ad changes will be accepted after the materials close date unless the substituted ad is of like size and color. If new materials are not received by the materials close date for the contracted issue, the previous advertisement will be repeated. Any materials submitted or changed after the material closing date are subject to a late fee. Changes after the materials close date cannot be guaranteed, and the publisher reserves the right to run the previous ad instead.
Publisher assumes no liability for injury, damage, loss, accident, delay, or irregularity for any reason whatsoever arising from said advertisement. Errors by publisher in published ads shall not constitute a breach of contract, but shall, if brought to publisher’s attention no later than 5 business days after the ad appears, entitle advertiser to credit for actual space of error on the first insertion only, unless a proof of the ad was furnished to or by publisher, in which event advertiser and/or agency shall accept full responsibility. Publisher’s liability for failure to publish an ad shall not exceed a refund or credit for publisher’s charge for such ad.
Publisher reserves the right to reject any advertisement. The rejection by publisher for any reason whatsoever shall not be considered a breach of contract, but shall require advertiser and/or agency to supply new copy acceptable to publisher. Publisher reserves the right to label any advertisement with the word “advertisement.”
The appearance of an advertisement and/or a product or service information in Insulation Outlook and its articles does not constitute an endorsement of such products or services by NIA.
Any deliberate attempt to simulate a publication’s format is not permitted.
DISCLAIMER
Publisher is not liable for delays in delivery and/or non-delivery in the event of act of God, action of any governmental or quasi-governmental entity, widespread illness, fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slowdown, or any circumstance beyond the control of publisher affecting production or delivery in any manner.
MISCELLANEOUS
This agreement shall be governed by and construed in accordance with the laws of Virginia, without regard to conflict of laws/principles. The parties hereby consent to the exclusive jurisdiction and venue of the courts located in Fairfax County, Virginia. In the event that any provision hereof is determined to be invalid or unenforceable by a court of competent jurisdiction, the parties intend that the court should reform the provision to such narrower scope as it determines to be enforceable, and such determination shall not affect nor impair the validity or enforceability of any of the remaining provisions. Headings are inserted for convenience only and in no way define, limit, or extend the scope or intent of any provision herein. Failure of publisher to insist on performance of any of these terms shall not be construed as a waiver of such terms and shall not affect the right of publisher thereafter to enforce each and every term hereof.
LIST AVAILABILITY
The Insulation Outlook list is not available for rental. Contact [email protected] for details.
