About NPCA

With more than 1.6 million members and supporters beside us, NPCA is the voice of America’s national parks, working to protect and preserve our nation’s most iconic and inspirational places for present and future generations. We celebrate the parks — and work tirelessly to defend them — whether on the ground, in the courtroom or on Capitol Hill.

From our national headquarters in Washington, D.C., and 27 locations nationwide, we call on our program and policy experts, committed volunteers, staff lobbyists, community organizers and communications specialists to inform and inspire the public and to influence decision-makers to ensure that our national parks are well protected

National Parks readers have a wide variety of interests, including traveling and exploring the outdoors!

National Parks Magazine

With an average of $122,000 earned pre-tax income in 2020, this affluent audience has the means and motivation to buy products that both enrich and simplify their lives. While balancing professional, family, and community priorities, they also recognize the importance of taking care of themselves, their homes, and their environment.

The overwhelming majority of National Parks readers participate in outdoor activities.

Circulation: 320,000
Readership: 652,500 (including pass-along rate)

About National Parks Readers:

  • 45% Male & 55% Female
  • 70% 65 or older
  • 70% Have visited at least one national park
  • 77% College or Advanced Degree
  • 76% Value Sustainable Products

Geographical Distribution

652,500

READERSHIP

40%

of readers TAKE ACTION

as a result of an advertisement in National Parks!

Where Readers Travel

State or Local Parks79%
National Parks70%
Historic Sites68%
Mountains63%
Beaches61%
Museums/Cultural Sites58%
Bird/Wildlife Sanctuaries37%

9/10

READERS Traveled

within the last two years,
and 96% plan on traveling after the pandemic

Where Readers Stay

Moderate Motel/Hotel67%
Rental house/Condo32%
Budget/Economy
Motel/Hotel
26%
Lodge/Cabin24%
Campground23%

National Parks Magazine

The quarterly National Parks magazine, a chief benefit for our more than 320,000 members, fosters an appreciation for the natural and historic treasures found in the parks and educates readers about the need to preserve those resources. The award-winning publication uses the power of imagery and language to forge a lasting bond between NPCA and its members, while inspiring new readers to join the cause.

What Readers Love to do:

What Readers Plan to Purchase in the Coming Months:

Awards

32nd Annual North American Travel Journalists Association Awards Competition (2024)

Silver: Long-Form Narrative/Personal Essay, “Reservations Required?” by Katherine DeGroff
Bronze: Illustrated Story, “From Peak to Sea” by Craig Wolfrom
Honorable Mention: Illustrated Story, “Peace, Live & Tingly Happiness” by Matt Brass
Honorable Mention: Sports, Recreation, and Adventure, “A Greenway for the People” by Rona Marech

2024 National Magazine Awards for Design, Photography, & Illustration

Finalist: Best Service and Lifestyle Story, “From Peak to Sea,” photographs by Craig Wolfrom


31st Annual North American Travel Journalists Association Awards Competition (2023)

Gold: Profiles and Personality, “Park Ink” by Katherine DeGroff 
Silver: Illustrated Story, “Time Travel” by Amy Berenbeim 
Honorable Mention: Historical Travel, “First Tell the Truth” by Janisse Ray 
Honorable Mention: Diversity, Equity, Inclusion and Accessibility in Travel, “Creative Access” by Dorian Fox 

2022 Folio: Eddie & Ozzie Awards

Winner, Essays & Criticism, “Lofty Heights” by Ernie Atencio 
Honorable Mention: Full issue for Association/Nonprofit/Charity, Spring 2022 
Honorable Mention: Range of Work by a single author, Katherine DeGroff 

2021 Folio: Eddie & Ozzie Awards

Co-winner: Full Issue for Association/Nonprofit/Charity, Winter 2021
Honorable Mention: Overall Art Direction for Association/Nonprofit

Lowell Thomas Travel Journalism Competition (2021-2022)

Silver: Personal Comment, “Lofty Heights” by Ernie Atencio
Bronze: Overall Travel Coverage
Honorable Mention: Special-Purpose Travel, “Park Ink” by Katherine DeGoff

The 30th Annual North American Travel Journalists Association Contest  (2020-2022)

Bronze: Destination Travel, Julia Busiek, “Heading for the Hills”
Bronze: Health and Wellness, Michael Branch, “Circling the Mountains”

2020 National Magazine Awards

Finalist: General Excellence, Special Interest

Editorial Calendar

IssueThemeAd CloseArt DueHistorical Travel
Art Due
In Home
Summer 2024Rocky Mountain National Park
Join writer Nicolas Brulliard as he experiences the splendor and vagaries of all four seasons in Colorado’s largest national park. What will camping in the same place across the span of a year reveal?
Apr 19, 2024May 3, 2024April 25, 2024June 17, 2024
Fall 2024California’s Pinnacles National Park
Travel with Julia Busiek to California’s Pinnacles National Park. She’ll explore the park’s towering rock formations, hike some of its 30 miles of trails, learn about the long-standing California condor recovery program and maybe even glimpse one of the 400 species of bees that call this 26,000-acre park home.
July 12, 2024July 26, 2024July 22, 2024Sept. 9, 2024

*ALL DATES/THEMES SUBJECT TO CHANGE
IssueThemeAd CloseArt DueHistorical Travel
Art Due
In Home
Winter 2025Virgin Islands
Travel with writer Dorian Fox as he explores the beautiful and culturally vibrant Virgin Islands National Park. From its white sand beaches to its historic plantations and coral reefs, this park is a once-in-a-lifetime destination.
Oct 25, 2024Nov 8, 2024Nov 1, 2024Dec. 16, 2024
Spring 2025Isle Royale
Experience this Lake Superior island like never before through the images of award-winning photographer Matt Brass.
Jan 24, 2025Feb 7, 2025Jan. 31, 2025March 31, 2025
Summer 2025Denali
Visit the backcountry of the 6-million-acre Denali National Park and Preserve at a time when fewer visitors can access the park interior. Writer Robert Annis will take a helicopter into the park and venture out for fishing, wildlife viewing and more.
Apr 18, 2025May 2, 2025Apr 25, 2025June 16, 2025
Fall 2025TBDJuly 11, 2025July 25, 2025July 18, 2025Sept. 8, 2025

*ALL DATES/THEMES SUBJECT TO CHANGE

“We have been really happy with our National Parks Magazine advertising over the years. We really appreciate the leads that are generated as a result that allow us to distribute our Visitors Guides to interested individuals.”

Kasey Gillam, Assistant Director of Communications, Explore Fairbanks, Alaska

National Parks Magazine Rates

Display Advertising positions1x
Full Page$8,500
2 Page Spread$11,070
1/2 Horizontal$4,800
1/3 Vertical$4,000
1/3 Square$4,000
1/6 Vertical$2,000
Premium Positions1x
Back Cover (2/3 Page)$8,500
Inside Front Cover$10,000
Inside Back Cover$10,000
Across from Editor’s Note$14,900
Business Reply Card Insert*Contact your account executive for pricing and availability.
Advertorial *Contact your account executive for pricing and availability.

National Parks Magazine Specs

Print specifications

PositionSpecs
Full Page (with Bleed)8 x 10.75
2 Page Spread15.75 x 10.75
Outside Back Cover (2/3 Page)7.75 x 7.75
(.125 bleed on left, right, and bottom)
1/2 Page Horizontal6.875 x 4
1/2 Page Vertical3.4 x 9
1/3 Page Square4.5278 x 4
1/3 Page Vertical2.1806 x 8.375
1/6 Page2.1875 x 4

Magazine Trim: 7.75” x 10.5”
Foot Trim: 1/8
Safety: Keep live matter 1/4 from trim and gutter
Paper: 50lb. Capri Gloss (10 percent PCW recycled)
Printing Process: Web offset, 150 line-screen
Binding: Saddlestich

Keep all text inside the margin line. Please export your file with bleed and no crop marks.

Historic Travel Destinations

Underscore your company’s presence in National Parks magazine through an enhanced advertising opportunity! Your display ad, editorial and photo will reach more than 650,000 readers through a feature in our Historic Travel section.

Our readers have come to count on National Parks magazine as a source of inspiration as they make plans to visit historic sites across the country. Tell the story of your destination’s history and unique offerings to a captive audience with a passion for heritage travel.

More than 650,000 readers refer to National Parks magazine for historic travel ideas, with 70% 65 years old or older, and average income of $122,000. Of these avid travelers, half of the readers take at least four overnight trips per year.

Deadlines

IssueAd CloseArt Due
Summer 2024April 18, 2024April 25, 2024
Fall 2024July 11, 2024July 22, 2024
Winter 2025Oct 25, 2024Nov 1, 2024
Spring 2025Jan 24, 2025Jan. 31, 2025
Summer 2025Apr 18, 2025Apr 25, 2025
Fall 2025July 11, 2025July 18, 2025

Rates

Position1x2x4x
Full Page$6,600$6,250$6,000
1/2 Page$3,550$3,300$3,015
1/3 Page$2,850$2,650$2,425
1/6 Page$2,100$1,955$1,785

Specs

Positionw x HCopy
Full Page Bleed8 x 10.75200-250 Words
Full Page Trim7.75 x 10.5200-250 Words
1/2 Page6.875 x 4125 Words
1/3 Page4.5278 x 475 Words
1/6 Page2.1875 x 450 Words

Additional Requirements: photo (300dpi high-res jpg)- including photo credit, headline

Seasonal Product Showcase

The NPCA Seasonal Product Showcase section is an industry showcase for products and industry innovations. Reach adventure travelers and outdoor lovers just in time for summer when your product is featured in this new and effective special section of National Parks magazine. Ensure your marketing message resonates with your desired demographic as they search for outdoor inspiration by securing your spot in the National Parks Seasonal Product Showcase  

Note: Product Showcase content is due three business days prior to the issue’s art due date.

Rates and Specs

SpecsPricing
1/3 Page• High res photo (4”x 2.25”)
• Up to 65 words
$2,850

Sponsor the In This Issue Email

Readers look forward to receiving their National Parks magazine and anticipate reading their issue each quarter. Be a part of that excitement with an advertisement in the In This Issue email. Your ad will include a link directing readers straight to your site.

Sent each quarter prior to National Parks hitting doorsteps, this email is full of the featured stories our readers are waiting to discover in their upcoming issue!

Quarterly

FREQUENCY

900+

Circulation

24.6%

OPEN RATE

2024 Rates and Specs

Position1x2x3x4x
Horizontal Banner Ad
*1 per issue
$1,750$1,700$1,665$1,575
Side Banner Ad
*4 max per issue
$850$825$810$780
Specs
Horizontal Banner Ad468 x 60 .jpg with URL
Side Banner Ad120 x 240 .jpg with URL

(Delivery dates will be 1 month prior to when print edition is mailed)

Art Deadlines

Winter 2025
Art Due: Nov. 8, 2024
Send Date: Week of Nov. 25, 2024

Spring 2025
Art Due: Feb. 7, 2025
Send Date: Week of March 3, 2025

Summer 2025
Art Due: May 2, 2025
Send Date: Week of May 26, 2025

Fall 2024
Art Due: July 29, 2024
Send Date: Week of August 19, 2024

Fall 2025
Art Due: July 29, 2025
Send Date: Week of August 18, 2025

Contact your NPCA account
executive for more information

Marshall Boomer

Account Executive
717.430.2223
[email protected]

Schedule a Meeting

Natalie Matter Bellis

Account Executive
717.580.8184
[email protected]

Schedule a Meeting

Advertiser Agreement

Advertiser indemnifies The YGS Group and the National Parks Conservation Association against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.

Advertising Policy

  • The publisher reserves the right to reject advertising that is not in keeping with the objectives of NPCA.
  • Ads that, in the opinion of the publisher, resemble editorial matter in the publication’s editorial format will carry the word “ADVERTISEMENT” at the top of the ad.
  • Advertising is subject to NPCA approval.
  • Advertisers and their agencies assume liability for all content including representations, illustrations, and text of ads, and assume responsibility for any claims arising there from against the publisher.
  • The publisher assumes neither liability for errors in key codes nor liability, if for any reason it becomes necessary to omit an advertisement.
  • Publisher’s liability for errors will be limited to reprint of the ad in the next available space.
  • No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher.
  • Publisher shall have the right to hold advertiser and/or its advertising agency jointly liable for such monies as are due and payable to publisher for advertising which advertiser or its agency ordered and which was published.
  • By submitting ads to National Parks, advertisers and advertising agencies accept, and agree to be bound by, the terms and policies stated herein.

Copy and Contract Requirements

  • Insertion orders must clearly state whether an ad bleeds, has horizontal or vertical configuration, or contains a coupon (location must be clearly stated).
  • Insertion orders specifying position are considered requests only.
  • If space is contracted and no copy instructions are received by the closing date, previous copy will run.
  • Changes and cancellations are not accepted after insertion order closing.

Discounts

15 percent of gross billing is allowed to recognized advertising agencies with accounts in good standing. Frequency discounts are based on number of insertions. ADVERTISER AGREEMENT Advertiser indemnifies The YGS Group and the National Parks Conservation Association against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.

Ad Materials

For questions regarding ad materials contact your account representative.

Payment

Unless otherwise stated, payment is due 30 days from invoice date. Advertisers and the agencies placing orders on their behalf are considered jointly responsible for payment. Accounts not in good standing may jeopardize future ad placement with NPCA.

Mechanical Requirements

  • Ads should be furnished as electronic files and come with a contract proof (SWOP® approved for color ads).
  • Preferred format is PDF/X-1a files. Fonts must be outlined or embedded. All color converted to CMYK with black text 12 pt. or smaller only.
  • Advertisers will be billed for modifying any content or for adjusting mechanical requirements to meet print requirements.
  • Advertisers also will be billed for producing a composite proof, if one is not provided.
  • Ad materials will be kept on file for one year following publication.

Electronic Material Submission

https://theygsgroup.sendmyad.com

  1. Select your media, print or web.
  2. Select National Parks magazine.
  3. Enter in your company information and select your specs in the drop down provided.

For further information on how to upload your ad, please feel free to view the demo: http://www.sendmyad.com/index.php?link=Demo

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The National Parks Conservation Association (NPCA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701