$20.4B Pest management is a $20.4 billion industry

About NPMA

The National Pest Management Association, a non-profit organization with nearly 4,000 member companies. NPMA was established in 1933 to support the pest management industry’s commitment to the protection of public health, food and property, reflected both in the continuing education of the pest control professional and the dissemination of timely information to homeowners and businesses.

NPMA publications reach key players in the pest management industry globally, including CEOs, Presidents, Owners, Senior Technology Officers, Chief Marketing Executives, Researchers, and more. 93 out of the top 100 pest management companies are members of NPMA.

Top membership contact vertices by job title:

  • Technicians – 15,147 – 43% of all member contacts
  • Management – 2,953 – 8% of all member contacts
  • Sales/Business Development – 2,353 – 7% of all member contacts
  • Owner/President/CEO – 2,244 – 6% of all member contacts
  • Customer Support – 1,076 – 3% of all member contacts

NPMA members are always in the market for the following products and services:

  • Pest Control
  • Equipment/Products
  • Lawn Care Equipment/ Products
  • Mold Remediation Suppliers
  • Cell Phones
  • Credit Cards
  • Insurance
  • Legal and Security Video Systems
  • Vehicle Equipment and Accessories
  • Computer Systems Technology
  • Software
  • Web Developers
  • Hand-Helds
  • Human Resource Consultants
  • Ad Agencies
Jul 27, 2024

PestWorld Magazine

Showcase your products and services to the nation’s most successful pest management companies.

PestWorld, the official bi-monthly magazine of NPMA, offers an in-depth look at important industry trends, available in both print and digital. This flagship publication for NPMA attracts the attention of the largest pest management companies, suppliers, and distributors in the industry. Focusing on “the business of pest management,” PestWorld includes practical articles geared toward running a successful pest control company, with tips useful to both large and small operations.



The print edition of PestWorld magazine is distributed to primary contacts within each member organization, including owners or executives at the C-suite level—the decision-makers within pest management companies!

4,000+

Primary MEMBER Contact
Circulation

Specifications
Rates
Jul 27, 2024

PestWorld Magazine Specs

PlacementSize (w x H)
Double Page SpreadTrim: 16.75” x 10.875”
Bleed: .125
Full PageTrim: 8.375” 10.875”
Bleed: .125
1/2 Page Horizontal7″ x 4.583″
1/2 Page Vertical3.333″ x 9.5″
1/3 Page Vertical2.166″ x 9.5″
1/3 Page Square4.583″ x 4.583″
1/4 Page Horizontal4.583″ x 3.333″
1/4 Page Vertical3.333″ x 4.583″
Jul 27, 2024

PestWorld Magazine Rates

Placement1-2x3-4x5-6x
Double Page Spread$4,180$3,970$3760
Inside Front Cover$3,500$3,500$3,500
Outside Back Cover$3,400$3,400$3,400
Inside Back Cover$3,300$3,300$3,300
Full Page$2,920$2,770$2,630
1/2 Page Horizontal$2,000$1,900$1,800
1/2 Page Vertical$2,000$1,900$1,800
1/3 Page Vertical$1,390$1,310$1,200
1/3 Page Square$1,460$1,390$1,310
1/4 Page Horizontal$1,140$1,098$1,030
1/4 Page Vertical$1,140$1,098$1,030

View Advertorial Rates
View Print Enhancements

Jul 27, 2024

Editorial Calendar

DATES AND THEMES SUBJECT TO CHANGE

IssueThemeAd closeArt Due
May/June Technology2.26.20243.4.2024
July/Aug Customer Service4.18.20244.25.2024
Sept/Oct Employee Management – Bonus Distribution at PestWorld 20246.26.20247.3.2024
Nov/Dec Legal Issues 8.23.20248.30.2024

Jul 27, 2024

Print Publication Enhancements

Go beyond the publication

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with PestWorld will ensure tremendous exposure for your company.

Belly Band – Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of PestWorld, your ad is ideally placed to be noticed.

Contact your Account Executive for Pricing

Rates are net and per insertion. Reservation is on a first-come first-served basis.

Jul 27, 2024

Advertorial

Position your company as a thought leader and solution provider in the pest management industry! By publishing in PestWorld Magazine, you can draw attention to a recent research study, infographic, white paper or in-depth blog post related to the issue’s theme. This is your chance to educate NPMA members regarding the benefits of using your product or service, while also improving the credibility of your company with leaders in the industry.

These sponsored content opportunities are paid advertising messages that allow you to include a full-color photo and your complete contact information along with text on a subject of interest to publication readers. Your sponsored content will be placed next to your ad to draw attention to your company’s products and services. 

Advertorial1x
Double Page Spread$4,390
Full Page$3,070

Rates are net and per insertion. Reservation is on a first-come first-served basis.

* Space is limited to one company per issue

* NPMA will have final approval of sponsored content

Jul 27, 2024

ePestworld eNewsletter

Now more than ever, professionals consume information on the go. Our ePestWorld eNewsletter allows nearly 27,000 readers to stay informed about timely industry topics and association news whether they are in the office or on the road.

Enjoy the benefits of a targeted eNewsletter:
  • Delivers your message directly to the inbox of nearly 27,000 global decision-makers every Tuesday.
  • In addition to members, opt-in subscription means that professionals
    in the market for your products and services see your message
  • Frequently forwarded to others for additional exposure
  • Cross-promoted in other NPMA publications and communications pieces
  • Directs visitors to the landing page of your choice to facilitate the purchasing process
  • Archives are accessible for unlimited online viewing

28,000+

Member contact readership

2024 Rates and Specs

PositionSpecs3X
Top Rectangle
(2 available)		300px x 250px$3,540
Enewsletter Rectangle
(4 available)		300px x 250px$2,880
Sponsored Content
(3 available)		Image/Logo: 180px 150px
Font size: minimum of 10 pts.
Headline: 5-7 words
Summary text: 50-70 words
Advertiser supplies call to action text.
Advertiser supplies URL advertisement should link to.		$2,340
Jul 27, 2024

PestWorld Show Daily eNewsletter



The PestWorld Show Daily eNewsletter will be delivered each morning of PestWorld 2024 and one week after the show to the inboxes of all PestWorld Show attendees and NPMA members! This daily newsletter covers the previous day’s activities and highlights what’s happening for the current day. Ensure your company’s name reaches this audience daily with one of the few available ad spots, allocated on a first-come, first-served basis.

This eNewsletter is distributed to all ~3,500+ conference attendees with an abbreviated version sent to NPMA’s extensive contact list of over 42,000 valid email addresses! Emails are scheduled from Tuesday to Friday during the week of PestWorld, followed by a wrap-up email exclusively for attendees in the week following the conference. Don’t miss out on this exclusive advertising opportunity!

PestWorld 2024 is on October 22-25, 2024 in Denver, CO.

Enjoy the benefits of a targeted eNewsletter:
  • Cross-promoted in other NPMA publications and communications pieces
  • Directs visitors to the landing page of your choice to facilitate the purchasing process
  • Archives are accessible for unlimited online viewing
  • Rate is inclusive of 4 show daily sends

2024 Rates and Specs

PositionSpecsprice
Top Rectangle
(2 positions available)		300 x 250px$2,840
Middle Rectangle
(6 positions available)		300px x 250px$2,265
Bottom Rectangle
(4 positions available)		300 x 250px$2,045
Jul 27, 2024

npmapestworld.org

Advertising on the NPMA website is a great way to reach member and non-member visitors and reinforce your marketing message. Visitors log on to npmapestworld.org to learn about upcoming association events and important industry resources as well as to discover ways to maximize their NPMA membership. Advertising on npmapestworld.org offers several cost-effective opportunities to position your company as a leader in front of key pest management professionals.

Features of NPMA website advertising:
  • Cross-promoted in other NPMA publications and communication pieces
  • Directs visitors to the landing page of your choice to expedite purchases
  • Year-round visibility reinforces brand recognition
  • Allows dynamic, time-sensitive promotion

33,000+

Sessions Per Month

69,000+

PAge Views Per Month

54 seconds

AVerage Session Time

2024 Rates

PositionSizes3x
ROS Lower Leaderboard728 x 90 pixels$1,290
Inline Leaderboard
(Magazine article pages)		728 x 90 pixels$1,150
Top Rectangle 320 x 250 pixels$1,000
Bottom Rectangle320 x 250 pixels$930
Jul 27, 2024

Sponsored eBlast

Increase your visibility while our members listen to the stories they care about.

NPMA’s sponsored eBlasts offers organizations in this space an opportunity to share expertise and influence in the pest management industry. By sponsoring this eBlast, you can reach thousands of targeted professionals and connect them to your products, services, and other content.

Reach up to 50,000 Professionals in the Pest Management Industry

list typelist sizePrice
Members~30,000$3,500
Member and Non-Member~50,000$5,000

Email Best Practices

General Requirements

  • All content is subject to review by NPMA editorial advisers.
  • Content should not include any mention of NPMA or its members.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Ask your account executive for submission processes and deadlines.

Material Requirements

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code).
  • All images and fonts need to be linked to the appropriate files hosted on the advertiser’s server (no local files).
  • All hyperlinks need to be embedded.
  • 650px wide (recommended).
  • Footer to include Company Name, Valid Postal Address, Email Address.
  • Subject line for email (40 characters recommended; 78 maximum).
  • Pre-Header text for the email (75 characters maximum).
  • Advertiser must provide a “from” email address.
Jul 27, 2024

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on NPMA’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Display Rates

PackagesIMPRESSIONSRATEs
Package 140,000$1,600
Package 290,000$3,600
Package 3150,000$6,000
*Video options available upon request

*Discounting is not available

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • Click-through URL
  • 320×50
  • 468×60
  • 728×90
Retargeting FAQs
Digital Ad Deadlines

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 

Impression Requirements:

  • 40,000 Impression minimum
Jul 27, 2024

Geofencing

Geofencing is mobile marketing taken to the next level, allowing a perimeter to be set up around the convention center that triggers user interaction when attendees enter the space. Geofencing also lets you get the most out of your advertising with powerful analytics, including insights into how many people see your ad and how many people engage.

By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices after the show. Don’t miss this targeted advertising opportunity!

Packagesimpressionsrates
Package 140,000$1,600
Package 290,000$3,600

Display banners for both desktop and mobile in all of these sizes (JPEF or GIF plus click-through URL): 

  • 728 x 90 pixels 
  • 300 x 250 pixels
  • 300 x 600 pixels 
  • 160 x 600 pixels 
  • 320 x 50 pixels 

Contact your Account Executive for packages! 

Jul 27, 2024

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is
running in		Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

2025 Digital ad deadlines

Month ad is
running in		Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Jul 27, 2024

Contact us, your NPMA advertising experts, for more information

Laura Gaenzle

Account Executive
717.430.2351
[email protected]

Schedule a Meeting

Jul 27, 2024

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The National Pest Management Association (NPMA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30-days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancellable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are noncancellable.

Jul 27, 2024

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

Upload Your Ad

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Jul 27, 2024