About PHTA

The Pool & Hot Tub Alliance (PHTA) was established in 1956 to support, promote, and protect the common interests of the pool, hot tub and spa industries. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities.

We are a $62 billion industry with 520,000 job equivalents.

Our members include:

  • Commercial Facilities
  • Manufactures
  • Distributors
  • Builders
  • Service Companies
  • Pool Management
  • Retailers
  • and more!

PHTA.org

Advertising on an association website is a great way to reach member and non-member visitors and reinforce your marketing message. Visitors log on to learn about upcoming association events, discover ways to maximize their membership, gain and maintain certifications, and stay up to date with any industry news. Advertising on PHTA.org offers several cost-effective opportunities to position your company as a leader in front of an influential group of industry professionals.

Features of association website advertising:
  • Cross-promoted in other PHTA publications and communication pieces
  • Directs visitors to the landing page of your choice to expedite purchases
  • Year-round visibility reinforces brand recognition
  • Allows dynamic, time-sensitive promotion

Avg. 2023 Monthly Users

Avg. 2023 Monthly Page Views

Rates and Specs

DeliverablesSPECS Member Rates
(12 months)
Non-Member
rates (12 Months)
Super Leaderboard – 3 Rotations, Run of Site970 x 90$3,000$3,450
1st Custom Square – 3 Rotations, ONLY Sub Pages250 x 250$2,400$2,760
2nd Custom Square – 3 Rotations, ONLY Sub Pages250 x 250$2,000$2,300
3rd Custom Square – 3 Rotations, ONLY Sub Pages250 x 250$1,500$1,725

*ask a representative about rates for shorter runs

PHTA NEWS

Member and Non-member 

Now more than ever, professionals consume information on the go. With two separate distributions for members and non-members, our weekly PHTA News newsletters allows members and non-members to stay informed about timely industry topics and association news whether they are in the office or on the road. Take advantage of the exposure of PHTA News being sent to separately to members and non-members every week!

Average Open Rate

Average Click Through Rate

Enjoy the benefits of targeted eNewsletters:
  • Over 15,500 contacts (7,600 members and 8,100 non-members)
  • Frequently forwarded to others for additional exposure
  • Directs visitors to the landing page of your choice to facilitate the purchasing process
  • Archives are accessible for unlimited online viewing
  • Double exposure to be featured on the member and non-member distribution.
placementdeliverablesMember Rates (12 months)Non-member
rates (12 months)
Leaderboard700 x 100 px$4000$4,600
2nd Leaderboard600 x 100 px$3750$4,312
3rd Leaderboard600 x 100 px$3500$4,025
1st Row Rectangles300 x 300 px $2500$2,875
2nd Row Rectangles300 x 300 px $2250$2,587
3rd Row Rectangles300 x 300 px $2000$2,300

PHTA Sponsored E-blasts

Member price – $3,000
Non-member price – $3,450
Inventory: Advertorial (610 x 1024 Image) – 1 issue

Establish your company as a thought leader by participating in our Sponsord eBlast opportunity. This exclusive opportunity is limited to ONE Bimonthly e-blast and must be bundled with another digital advertising product.

Enjoy the benefits of a targeted e-blast:
  • Delivers your message directly to the inbox of over 7,600 member contacts on a regular basis
  • In addition to over 7,600 member contacts, opt-in subscription means that professionals in the market for your products and services see your message
Plus, enjoy these additional advantages:
  • Frequently forwarded to others for additional exposure
  • Cross-promoted in other PHTA publications and communications pieces
  • Directs visitors to the landing page of your choice to facilitate the purchasing process

Materials Requirements

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Subject line for the email
  • Footer to include Company Name, Valid Postal Address, Email Address

General Requirements

  • All content is subject to review by PHTA editorial advisers.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected

Ask your account executive for submission processes and deadlines.

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on PHTA’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

member Rate non-member Rate Impressions
Display$40 CPM$46 CPMMinimum of 50K*
Video$75 CPM$87 CPMMinimum of 50K*
*All orders are required to have a minimum of 50k impressions per month.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • Click-through URL
  • 320×50
  • 468×60
  • 728×90

Aspect Ratio: 16:9

Recommended Size: 1920×1080

Bitrate: >=2500 kbps

Lower quality than 2500 kbps supported but not advised due to limited demand 

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

2025 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact the PHTA Marketing Experts Today!

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The Pool and Hot Tub Alliance (PHTA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30-days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancellable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are noncancellable.

Ad Submission Info

FOR DIGITAL SUBMISSION

For digital submission please email sendmyad@theygsgroup.com or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to sendmyad@theygsgroup.com.

For instructions on how to upload your file, click here.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701