About SIOR

The Society of Industrial and Office Realtors (SIOR) is the world’s leading industrial and office brokerage association. SIOR members are key influencers and decision-makers who have significant say or input in the direction of their companies.

Why Advertise with SIOR

The Society of Industrial and Office Realtors® (SIOR) is the world’s leading industrial and office brokerage association.

  • SIOR represents 3,600 members in 722 cities and 42 countries
  • SIOR has represented the top commercial real estate professionals around the world for more than 75 years
  • Designees can hold the following specialty designations: industrial, office, industrial and office (dual), sales manager, executive manager, or advisory service.
  • Affiliate members include corporate executives, developers, educators, and others involved in the commercial real estate industry.

75%

OF MEMBERS

use the Find an SIOR
directory regularly

SIOR is fertile ground for business opportunities.  Along with digital and print advertising options, SIOR holds two global conferences each year, in addition to many in-person and virtual networking opportunities. This allows year-round access to our membership, who are sought after as thought leaders and experts in their markets and throughout the commercial real estate industry.

SIOR Report Magazine

SIOR Report is produced quarterly and includes relevant, educational, and throught-provoking content geared toward the elite professionals in the commercial real estate industry.

Distributed to more than 9,000 member and industry leaders, the magazine provides exposure to the top decision-makers in the industry—many with access to billion-dollar budgets and influential partners.

Quarterly

Frequency

9,000+

READERSHIP

Every issue includes a focus on some of the following areas of interest:

  • Brokerage and Sales Skills
  • Economic Overview
  • Industrial/Office Products
  • International Trends and Insights
  • Marketing and Advertising Trends
  • Technology
  • Business Development
  • Market Trends and Analysis
  • Industrial and Office Commercial Brokerage Insights
  • Technology and Innovation
  • Economic and Politics
  • Societal and Environmental Issues
  • Headquarter Highlights and Transactions

Editorial Calendar

IssueAd CloseArt DueMail Date
Q4/ Winter 2022Sept. 9, 2022Oct. 8, 2022December 2022
Q1/Spring 2023Dec. 15, 2022Jan. 6, 2023March 2023
Q2/Summer 2023March 6, 2023April 7, 2023June 2023
Q3/ Fall 2023June 6, 2023July 7, 2023September 2023
Q4/ Winter 2023Sept. 5, 2023Oct. 6, 2023December 2023

Regular Departments and Columns

  • Chapter News: reports and updates on SIOR chapter events and announcements
  • Legislative Update: legislative news relevant to the commercial real estate industry
  • Commercial Real Estate Index: quarterly updates on the economic conditions and trends in each U.S. market
  • Top Deals: the largest member-to-member deals reported each quarter 
  • Case Studies: highlighting unique deals and an in-depth look at how they were completed
  • Real Deal: A look at what makes SIOR members unique and special beyond their business.

All content and dates subject to change

93%

read the magazine quite regularly

89%

feel SIOR helps them connect
with other SIORs to complete
deals and gather information

SIOR Report Rates

COLOR1x2-3x4X
Back Cover$5,800$5,550$4,920
Inside Cover$5,300$5,050$4,550
Inside Back Cover$4,860$4,625$4,150
Full Page$2,800$2,700$2,550
2/3 Page$2,110$2,025$1,850
Half Page$1,650$1,575$1,425
1/3 Page$1,275$1,225$1,125

False covers and other ad enhancement opportunities available. Contact Laura for custom pricing.

Rates are NET per issue.

SIOR Report Specs

Bleeds (Necessary for all advertisements): For all ad sizes, add .125-inch bleed. Margins: For all ad sizes, use a .25-inch margin.

PlacementSize
Full Page (Bleed)Bleed: 8.75″ x 11.25″
Trim: 8.5″ x 11″
2/3 Page Horizontal8.5″ x 7″
2/3 Page Vertical5.25 x 11″
1/2 Page Horizontal8.5″ x 5.25″
1/2 Page Long Vertical4″ x 11″
1/3 Page Horizontal8.5″ x 3.25″
1/3 Page Vertical2.5″ x 11″

PRODUCTION CONTACT

sendmyad@theYGSgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

GENERAL REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/4” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. SIOR is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

SIOR Corporate Profiles

Corporate Profiles are a great opportunity to introduce SIOR’s audience to your company, and its latest news & achievements, or market your knowledge and experience in a more prominent way.

Corporate Profiles are published in specially selected, themed issues throughout the year. In 2023, corporate profiles will be included in the Q3 issue.

PlacementPriceSpecs
Two Page Article Spread$4,550• Company name
• Company contact information
• 5-7 word headline (120 max characters)
• 775 word article (5,000 max characters)*
• Company logo
• Up to 5 images
Full Page Article and Ad$4,350• Company name
• Company contact information
• 5-7 word Headline (60 max characters)
• Up to 400 word article (2,500 max characters)*
• Company logo
• Up to 3 images
Full Page Article$2,525• Company name
• Company contact information
• 5-7 word Headline (60 max characters)
• Up to 400 word article (2,500 max characters)*
• Company logo
• Up to 3 images
Half Page Article and Ad$2,325• Company name
• Company contact information
• 5-7 word Headline (60 max characters)
• Up to 200 word article (1,230 max characters)*
• Company logo
• Up to 1 image

* Word counts are subject to change based on the number of images provided.

SIOR Website

www.SIOR.com

The SIOR website holds all current and archived issues of SIOR Report magazine, enewsletters, social media links, member and industry information, and much more.

The SIOR website is the main source of information and services for SIOR members and elite professionals in the commercial real estate industry. News and information are current and relevant, and top-decision makers visit the site on a regular basis.

The robust online member directory is the first stop for any industry professional looking for experts around the globe. Information on upcoming events, educational opportunities, and membership requirements is available. The SIOR website is also responsive and mobile friendly.

50,000+

MOre than

Views each month

20,000

Receives nearly

Monthly visits

60%

More than

of traffic is from returning visitors

90

Visits from More than

Countries worldwide each month

PlacementSpecs1x6x12x
Run-of-Site Banner300 x 250px
Click-through URL
$500$2,700$5,280
State Search Banner600 x 150px
Click-through URL
$200$1,180$2,110
SIOR Report Targeted Article Zones728×90
Click-through URL
$260

Animation capabilities are available, PNG, GIF and JPEG are accepted.

3rd party tags are not accepted. 

SIOR Homepage Sponsored Post

Drive traffic to your article by purchasing a spot on their exclusive homepage. Showcase your content and get in front of 3,400 SIORs.

  • 10 – 20-word headline
  • Article content
  • Content must be original and not previously published anywhere else
  • Content should be educational in nature and solution-based, geared to solving a common problem or need of the commercial real estate market. The educational content should not overtly promote the company’s product or service but rather communicate best practices that would allow SIOR members and professionals to be more effective and efficient in their roles.
  • Content should include practical, useful information in which SIOR members would find. The overall message and tone should not be promotional in nature.
  • SIOR reserves the right deny any content as it deems necessary to meet the above requirements and to provide maximum value for its members. Any changes to content will be communicated to the supplying party.

$1,500 per month

SIOR Monthly eNewsletter

SIOR Monthly is the SIOR headquarters’ monthly enewsletter that is distributed to the entire SIOR membership. Each edition includes important news and information our members care about. Readership continues to rise with each edition, well above industry standard.     

PlacementSpecs1x6x12x
Primary Ad600 x 300px
URL
$500$2,700$5,280
Sponsored Content100 x 100 Logo 
50 words
URL
$600$3,240$6,330
Footer600 x 300px
URL
$400$2,150$4,220

SIOR Weekly

The SIOR Industry eNews is a weekly e-newsletter that reaches 9000+ recipients. The recipients are service providers and professionals in the industry who seek to stay up-to-date with SIOR’s industry updates and seek to increase their visibility in the industry. 

PlacementSpecs1-4 Weeks5-8 weeks7-12 weeks24 Weeks
Primary Ad550 x 150px
URL
$425$375$300$220
Sponsored ContentHeadline: Advertiser Supplies 3-6 words
Summary Text: Advertiser Supplies 30-50 words
Web Link: URL to link to bottom of the text
Please note no contact info will be included 
$2,000$1,675$1,375$960
Mid-Level Square Ad250 x 250px
URL
$350$275$215$175
Rotating Square Ad250 x 250px
URL
$225$210$175$130

*pricing is per week 

SIOR Report Magazine Digital Edition Newsletter 

Quarterly

Frequency

10,000+

Distribution

Our Digital Edition enewsletter is great way to reach SIOR members! The email alerts readers not to miss out on the latest digital edition of SIOR Report Magazine related to Brokerage and Sales Skills, Market Trends and Analysis, Industrial and Office Commercial Brokerage Insights, Economic Overview and much more!

Placement1 issue2 issues4 issues
600×300 banner
Click-through URL
$1,650$3,000$5,250

File types permitted – JPEG and PNG.

SIOR Sponsored HTML Eblast

Let SIOR send an email blast to our membership as sponsored content. Showcase your products and services in a customized format. 

Rate: $3,000

Material Requirements:

  • Fully designed, ready-to-send email in an HTML file
    • Email platforms can display your content differently, so it is recommended to use a testing service to confirm html validation and deliverability of code.
  • Subject line for email (40 characters, recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)

HTML Specifications:

  • 650 px wide (recommended)
  • Footer to include Company Name, Valid Postal Address, Email Address
  • Mobile responsive
  • Build the HTML file with tables instead of DIV
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Avoid a single image as the eblast.

General Requirements:

  • Materials are due on Monday, two weeks before the scheduled send date. A delay in materials or advertiser approval could jeopardize the send date.
  • All content is subject to review by SIOR editorial advisors 
  • Necessary alterations are the responsibility of and at the expense of the advertiser 
  • Materials that do not meet the stated advertising specifications will be rejected 
  • Content must exclusively relate to the advertiser and make no mention of SIOR or indicate any affiliation or partnership
  • Advertiser will be provided one proof for review before the final send

Thought Leadership & Content Marketing Opportunities

Position your company as a thought leader and solution provider in the industry! By including your thought-leadership piece in SIOR Report magazine, you can educate SIOR members on the benefits of using a product or service similar to what you provide, while improving the credibility of your company with commercial real estate’s most successful industrial and office professionals.

Draw attention to a recent research study, infographic, white paper, or in-depth blog post by publishing its executive summary in the printed SIOR Report magazine. Below are the guiding principles for your thought leadership piece:

  • Content should be educational in nature and solution-based, geared to solving a common problem or need of the commercial real estate market. The educational content should not promote the company’s product or service but rather communicate best practices that would allow SIOR members and professionals to be more effective and efficient in their roles.
  • Content should include practical, useful information in which SIOR members would find value, and it should be independent of the particular editorial advertiser. The overall message and tone should not be promotional in nature.
  • SIOR reserves the right to edit or alter content or deny the ad as it deems necessary to meet the above requirements and
  • to provide maximum value for its members. Any changes to content will be communicated to the supplying party for final approval.
  • Content must identify the company and state that the piece is a “Thought-Leadership Article – Sponsored by XXXX.”
Placement1x
Two-Page Thought-Leadership Piece$5,200
One-Page Thought-Leadership Piece$3,000
A Full-Page Ad with a Full-Page Advertorial$4,000

Thought Leadership Piece in SIOR Report magazine: 

  • Headline: 6 words max
  • Sub-headline: 15 words max
  • Body: 450 – 650 words (one page) / 900-1200 (two page)
  • Logo – (jpeg or tif, 300 dpi)
  • One Image (optional but would needs to be at least 300 DPI and allowed to be published by SIOR)
  • Company Information
    • Address
    • Phone/Fax
    • Email
    • Website

Thought Leadership Web Series

Choosing to purchase a sponsored content segment provides your company the opportunity to have increased visibility to SIOR members. Improve your creditability and educate them on products or services your company provides.    

Content should be educational in nature and solution-based, geared to solving a common problem or need of the commercial real estate market. The educational content should not promote the company’s product or service but rather communicate best practices that would allow SIOR members and professionals to be more effective and efficient in their roles.

Content should include practical, useful information in which SIOR members would find value, and it should be independent of the particular editorial advertiser. The overall message and tone should not be promotional in nature.

SIOR reserves the right to edit or alter content or deny the ad as it deems necessary to meet the above requirements and to provide maximum value for its members. Any changes to content will be communicated to the supplying party for final approval.

Thought Leadership Series: White Paper

Price: $9,000 
  • Fully designed 5+ pages
  • PDF published online within SIOR’s Thought Leadership section
  • Content supplied by advertiser
  • Promoted on social media, blog posts and newsletters

Abbreviated Thought Leadership Offering

Price: $6,000 
  • Fully designed 2-5 pages
  • PDF published online within SIOR’s Thought Leadership section
  • Content supplied by advertiser

Need assistance writing your piece? Contact Laura for custom pricing! 

SIOR Sponsored Blog Post

$3,500 per post
  • Be compelling, unique, and relevant content.
  • Be applicable and appropriate for the SIOR Global Network and/or the CRE industry.
  • Be written in U.S. English.
  • Be approved for SIOR to own the on-going rights to distribute & publish your blog post as SIOR sees fit (with proper credit given to the author).
  • Approximately 500-800 words.
  • Include a “teaser” or topical introductory paragraph (only the first few sentences will be displayed on the blog home page).
  • Pictures and graphics are encouraged and must be public domain.

Blog post is subject to SIOR’s approval.

SIOR Webinar Packages

Make your company’s name standout by sponsoring a SIOR webinar. Our sponsorship packages help you build and expand brand awareness through unique and engaging live webinars.

Webinar Presentation: $4,500

  • Sponsor provides one speaker and content to present a webinar on SIOR’s platforms 
  • All content, speakers, and themes are vetted through SIOR for approval 
  • Sponsor recognition at the start and end of the webinar 
  • Sponsor recognition logo present before and ending the webinar 
  • Promotion on SIOR website, newsletter(s) & social media channels starting 3 weeks out from the start date of the webinar 

Webinar Commercial: $3,300

  • Sponsor provides two 30 second commercials to be read during a webinar 
  • Sponsor recognition at the start and end of the webinar 
  • Sponsor recognition logo present before and ending the webinar 
  • Sponsor recognition on promotional channels (SIOR Website, eNewsletter(s), and social media) 
  • Sponsor recognition on all webinar promotion materials 

Webinar logo: $1,750

  • Sponsor recognition at the start and end of the webinar 
  • Sponsor recognition logo present before and ending the webinar 
  • Sponsor recognition on promotional channels (SIOR Website, eNewsletter(s), and social media) 
  • Sponsor recognition on all webinar promotion materials 

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2022 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/17
March2/14
April3/17
May4/15
June5/16
July6/16
August7/15
September8/15
October9/14
November10/13
December11/14

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

SIOR 2023 – 2024 Media Partnerships

Align yourself with the mission of SIOR by becoming a Media Partner for 2023 – 2024! With premium exposure opportunities in SIOR’s print/digital communication channels, there is no better way to reach commercial real estate brokerage specialists.

GOLD Media Partnership: $25,000

  • Full-page advertisements to appear in the 2023 editions of SIOR Report Magazine (four total); if contract is signed in 2023 one or more of your ads will appear in the 2024 issue(s)
  • Sponsored content ad in all 2023 SIOR Monthly Newsletters (12 total)
  • Run of Site Web Ad (12 months)
  • SIOR Homepage Sponsored Post (1 month)
  • Thought Leadership Web Series: White Paper
Value: $32,850

BRONZE Media Partnership: $10,000

  • One-third-page advertisements to appear in the 2023 editions of SIOR Report Magazine (four total); if contract is signed in 2023 one or more of your ads will appear in the 2024 issue(s)
  • Footer ad in 2023 SIOR Monthly Newsletters (6 months)
  • State Search Banner on SIOR Website (6 months)
  • SIOR Homepage Sponsored Post (2 weeks)
  • One – Page thought leadership piece in SIOR Report Magazine
Value: $11,975

SILVER Media Partnership: $15,500

  • Half-page advertisements to appear in the 2023 editions of SIOR Report Magazine (four total); if contract is signed in 2023 one or more of your ads will appear in the 2024 issue(s)
  • Sponsored content ad in 2023 SIOR Monthly Newsletters (6 months)
  • Run of Site ad on SIOR Website (6 months)
  • SIOR Homepage Sponsored Post (2 weeks)
  • Abbreviated Thought Leadership Web Series
Value: $19,158

CONTENT Media Partnership: $22,000

  • SIOR Sponsored Blog Post (2 posts)
  • SIOR 1 page Thought Leadership in SIOR Report Magazine (2 issues)
  • Dedicated Eblast to SIOR Membership (1 Send)
  • SIOR Webinar (2 webinars)
Value: $25,500

Contact your SIOR account executive today!

Laura Gaenzle
Account Executive
717.430.2351
LGaenzle@SIOR.com

Schedule a Meeting

Media Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the Society of Industrial and Office Realtors (SIOR) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.