About WEI

Western Energy Institute (WEI) is a premier trade association connecting 80+ utility companies and over 230 service companies across North America. WEI serves as a powerful platform for collaboration within the energy industry, bringing together more than 5,000 professionals through 100+ programs each year.

Focused on electric, natural gas, and hydro sectors, WEI provides vital opportunities for companies to showcase their brands, services, and innovations to decision-makers in the industry. From executive leadership to frontline operations, WEI events and platforms facilitate key conversations on emerging trends, technology advancements, and industry challenges.

WEI audience:

  • Service Providers – seeking collaborations and partnerships with other industry leaders.
  • Utility Executives – leaders responsible for business strategy and high-level decisions.
  • Operations Managers – overseeing day-to-day operations across energy infrastructure.
  • Engineers and Technicians – focused on implementing new technology and innovations.
  • Procurement Specialists – sourcing solutions for utility projects and operations.

Western Energy (WE) Magazine 

Quarterly

Frequency
(4 issues a year)

14,000+

Circulation
(print & digital distribution)

Western Energy (WE) Magazine is the official quarterly publication of the Western Energy Institute (WEI), distributed in both print and digital formats to over 14,000 energy professionals across North America. Reaching key decision-makers in the electric, natural gas, and hydro industries, each issue delivers industry-leading insights, trends, and solutions that drive innovation in utility operations throughout the U.S. and Canada. With targeted content designed to engage executives, managers, and service providers, WE Magazine positions your message in front of the professionals shaping the future of energy.

Featuring:  

  • Best Practices  
  • Benchmark Reports 
  • Case Studies 
  • Guest Columns 
  • Photo Contest Finalist 
  • Q&A Interviews 

Covering

  • Customer Service 
  • Data + Technology 
  • Energy Efficiency 
  • Utility Operations 
  • Workforce Development 
  • Safety + Security 
  • And More! 

Editorial Calendar

Issuead closeARt duePUBLICATION date
Spring 2025
April 30, 2025April 30, 2025May 2025
Summer 2025
Jun 25, 2025July 2, 2025July 2025
Fall 2025
August 1, 2025August 22, 2025September 2025
Winter 2025/2026November 14, 2025December 12, 2025January 2026

Editorial calendar deadlines are subject to change

Western Energy (WE) Rates

AD TYPEPRICE PER ISSUEFULL YEAR PRICESPECS (TRIM SIZE)
Full Page$2,000$6,0008.5″ x 11″
Full Page Premium Placements
Inside Front Cover, Inside Back Cover, Opposite Inside Front Cover, Opposite Table of Contents, Opposite Leadership Article
$2,500$8,0008.5″ x 11″
Two-Page Spread$3,500$12,00017″ x 11″
Back Page Ad$3,000$10,0008.5″ x 9″
include a 2″ address block above the ad, meaning the final ad trim size will be 8.5″ x 9″.
1/2 Page Ad$1,000$3,0008.5″ x 5.5″
4.25″ x 11″
1/4 Page Ad$500$1,5004.25″ x 5.5″

Rates are subject to change.

Western Energy (WE) Specs

PlacementSPECS
2 Page SpreadTrim Size: 17″ x 11″ 
Bleed Size: 17.25″ x 11.25″ 
Safety Area: 16.5″ x 10.5” 
Full PageTrim Size: 8.5″ x 11″ 
Bleed Size: 8.75″ x 11.25″ 
Safety Area: 8″ x 10.5” 
1/2 Page HorizontalTrim Size: 8.5″ x 5.5″ 
Safety Area: 8″ x 5” 
1/2 Page VerticalTrim Size: 4.25″ x 11″  
Safety Area: 3.75″ x 10.5” 
1/4 PageTrim Size: 4.25″ x 5.5″ 
Safety Area: 4″ x 5.25” 
Text and logos must be at least .25″ from trim.
Please export your file with bleed and no crop marks.

Contact your WEI
account executive today!

Justin Wolfe
Account Executive
717.430.2238

[email protected]

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and Western Energy Institute against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred.

Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges.

In the event of contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium print placements and all digital placements are noncancelable. Prices are net of agency commission.

For print and digital media contracts with multiple insertions, The YGS Group will collect the artwork/ad for the first issue. Ads contracted for each additional issue for that same product will be considered a pick-up unless the advertiser or agency alerts The YGS Group that they would like to run different ad. Digital ads are due the 15th of the month prior to running.

All requested available metrics for contracted digital ad runs will be provided a maximum of once per month at the conclusion of the run unless otherwise explicitly outlined by product in this agreement. Metrics will be sent in the format that WEI provides to the YGS Group.