85+ Utility companies across North America are part of WEI’s network.

About WEI

Western Energy Institute (WEI) is a premier trade association connecting 85+ utility companies and over 180+ service companies across North America. WEI serves as a powerful platform for collaboration within the energy industry, bringing together more than 6,000 professionals across 44 states and provinces through 100+ programs each year. Participants span a wide range of roles, including Presidents and CEOs, Vice Presidents, HR Managers, Engineers, Linemen, Foremen, and all in-between.

Focused on electric, natural gas, and hydro sectors, WEI provides vital opportunities for companies to showcase their brands, services, and innovations to decision-makers in the industry. From executive leadership to frontline operations, WEI events and platforms facilitate key conversations on emerging trends, technology advancements, and industry challenges.

WEI audience:

  • Service Providers – seeking collaborations and partnerships with other industry leaders.
  • Utility Executives – leaders responsible for business strategy and high-level decisions.
  • Operations Managers – overseeing day-to-day operations across energy infrastructure.
  • Engineers and Technicians – focused on implementing new technology and innovations.
  • Procurement Specialists – sourcing solutions for utility projects and operations.

Dec 4, 2025

Western Energy (WE) Magazine 

Quarterly

Frequency
(4 issues a year)

7,500+

Circulation
(print & digital distribution)

Western Energy (WE) Magazine is the official quarterly publication of the Western Energy Institute (WEI), distributed in both print and digital formats to over 7,500+ energy professionals across North America. Reaching key decision-makers in the electric, natural gas, and hydro industries, each issue delivers industry-leading insights, trends, and solutions that drive innovation in utility operations throughout the U.S. and Canada. With targeted content designed to engage executives, managers, and service providers, WE Magazine positions your message in front of the professionals shaping the future of energy.

Featuring:  

  • Best Practices  
  • Benchmark Reports 
  • Case Studies 
  • Guest Columns 
  • Photo Contest Finalist 
  • Q&A Interviews 

Covering: 

  • Customer Service 
  • Data + Technology 
  • Energy Efficiency 
  • Utility Operations 
  • Workforce Development 
  • Safety + Security 
  • And More! 

Additional Utility audiences include:

  • Technology
  • Production
  • Construction
  • Apparel
  • Consulting
  • Equipment
  • Data & Infrastructure
  • Billing
  • Science & Biology
  • Security
  • Manufacturing
  • And more
View the Latest Issue
View Rates
View Specs
View Editorial Calendar

Dec 4, 2025

2026 Editorial Calendar

Issuead closeARt duePUBLICATION date
Winter 2025/2026November 14, 2025December 12, 2025January 2026
Spring 2026February 16, 2026March 2, 2026March 23, 2026
Summer 2026May 22, 2026June 5, 2026June 22, 2026
Fall 2026August 14, 2026August 28, 2026September 14, 2026
Winter 2026/2027November 30, 2026December 11, 2026January 4, 2027

Editorial calendar deadlines are subject to change

Dec 4, 2025

Western Energy (WE) Rates

AD TYPEPRICE PER ISSUEFULL YEAR PRICESPECS (TRIM SIZE)
Full Page$2,000$6,0008.5″ x 11″
Full Page Premium Placements
Inside Front Cover, Inside Back Cover, Opposite Inside Front Cover, Opposite Table of Contents, Opposite Leadership Article		$2,500$8,0008.5″ x 11″
Two-Page Spread$3,500$12,00017″ x 11″
Back Page Ad$3,000$10,0008.5″ x 9″
include a 2″ address block above the ad, meaning the final ad trim size will be 8.5″ x 9″.
1/2 Page Ad$1,000$3,0008.5″ x 5.5″
4.25″ x 11″
1/4 Page Ad$500$1,5004.25″ x 5.5″

Rates are subject to change.

Dec 4, 2025

Western Energy (WE) Specs

PlacementSPECS
2 Page SpreadTrim Size: 17″ x 11″ 
Bleed Size: 17.25″ x 11.25″ 
Safety Area: 16.5″ x 10.5” 
Full PageTrim Size: 8.5″ x 11″ 
Bleed Size: 8.75″ x 11.25″ 
Safety Area: 8″ x 10.5” 
1/2 Page HorizontalTrim Size: 8.5″ x 5.5″ 
Safety Area: 8″ x 5” 
1/2 Page VerticalTrim Size: 4.25″ x 11″  
Safety Area: 3.75″ x 10.5” 
1/4 PageTrim Size: 4.25″ x 5.5″ 
Safety Area: 4″ x 5.25” 
Text and logos must be at least .25″ from trim.
Please export your file with bleed and no crop marks.
Dec 4, 2025

Buyer’s Guide

The WEI Buyers Guide is a premier advertising opportunity tailored for service companies to showcase their offerings in the energy industry. Featured in our Fall issue, this guide connects your company with a highly engaged audience of industry professionals and decision-makers who are actively seeking your services.

The Buyers Guide is a key benefit for WEI service company members, but nonmembers are also invited to participate—making this an inclusive platform to showcase your services, enhance brand visibility, and drive new business across the industry!

Ad Close: 8/14/2026

Art Due: 8/28/2026

View the latest Buyer’s Guide

BUYERS GUIDE PACKAGES

Buyers Guide packagesDescriptionspecsPrice
Standard Listing FREE Listing for WEI Service Company Members only.-Company Name
Contact Name, Address, Phone
Email, Website		FREE
Current Advertiser
Enhanced Listing with Logo Upgrade		Add your company logo to your standard listing for added visibility.
(member or nonmember)		-Company Name
Contact Name, Address, Phone
Email, Website
-Logo (.eps, jpeg or tif, 300 dpi)		$500
Current Advertiser
Enhanced Listing with Logo + Company Description Upgrade		Add both your logo and company description to give readers a better understanding of your services.
(member or nonmember)		-Company Name
Contact Name, Address, Phone
Email, Website
-Logo (.eps, jpeg or tif, 300 dpi)
-50 word company description		$750
Not Yet Advertising? Let’s Build a Custom PackageYour Account Executive will help you build a custom advertising package that makes sense for your goals—including Buyers Guide placement, magazine ads, and more.Contact your Account Executive for pricing

Please note: Rates are subject to change.

File Submission

  • If advertisers have reserved space but do not submit a graphic file on time per the deadlines in the media kit, they will be charged for the ad space. No “make good” ads will be provided.
Dec 4, 2025

WE Magazine Website Page

The Western Energy magazine website page offers a prime opportunity to showcase your brand to engaged energy professionals actively seeking the latest industry insights!

Your advertisement will be featured on this high-traffic webpage, which is directly linked in the Western Energy Magazine Issue Announcement eNewsletter—delivering your message straight to key decision-makers.

Rates and Specifications

Ad UnitsSizesRate/Month
Skyscraper Ad120 x 600px$1,750
View Ad Deadlines
Dec 4, 2025

Western Energy Magazine’s Announcement eNewsletter

The WE Magazine Announcement eNewsletter notifies engaged readers of the latest issue, providing direct links to the new digital edition and the magazine’s webpage on westernenergy.org.

Sent quarterly in conjunction with the new issue’s release.

5,000+

Circulation

Member and non members

46%

Unique opens

Ad UnitSpecsRate/Issue
Top Banner650 x 100px$2,000
Bottom Banner650 x 100px$1,500
Sponsored Content
(2 available per issue)		Image/Logo: 650 x 50px
Headline: 5-7 words
Summary text: 50-70 words
Call to action
URL 		$2,500

Any submitted eNewsletter content must be educational in nature and cannot be a product or sales pitch. All content submissions are subject to approval from WEI content leadership and could be denied if not deemed fit to run.
View Ad Deadlines
Dec 4, 2025

Digital Ad Deadlines

2026 DIGITAL AD DEADLINES

MONTH AD
iS RUNNING IN		ART DEADLINE
January12/15
February1/15
March2/13
April3/13
May4/15
June5/15
July6/15
August7/15
September8/14
October9/15
November10/15
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Dec 4, 2025

Advertiser Design Packages

Is your team tight on time? We can jump in and create your ad for you—for a small design fee. Think of us as an extension of your team when bandwidth or resources are stretched.

Package 1

$1,500

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 2 design concepts
  • Content/copy written by YGS (Copy, images, and CTA, etc.)
  • Final print-ready PDF or HTML

Package 2

$800

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 1 design concept
  • 1 round of revisions
  • Up to 3 Shutterstock images
  • Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Package 3

$400

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 1 design concept
  • Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Additional Options

Ad Resize

$100

Deliverables:

  • Ad resized to new specs*
  • A final print-ready PDF file

*If the new ad size is significantly different from the original ad size, additional fees may apply

HTML Conversion

$150

Deliverables:

  • Conversion of sponsored email to html*

*All email content must be supplied upfront—including copy, images, layout, and all supporting assets—for us to convert your email to HTML. PDFs or screenshots will not be accepted.

**$125 design fee required for any expedited design work due in less than 48 hours

Dec 4, 2025

Contact your account executive to book your advertising today!

Justin Wolfe
Account Executive
717.887.2766
[email protected]

Dec 4, 2025

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

Upload Your Ad

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Dec 4, 2025

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and Western Energy Institute against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred.

Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges.

In the event of contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium print placements and all digital placements are noncancelable. Prices are net of agency commission.

For print and digital media contracts with multiple insertions, The YGS Group will collect the artwork/ad for the first issue. Ads contracted for each additional issue for that same product will be considered a pick-up unless the advertiser or agency alerts The YGS Group that they would like to run different ad. Digital ads are due the 15th of the month prior to running.

All requested available metrics for contracted digital ad runs will be provided a maximum of once per month at the conclusion of the run unless otherwise explicitly outlined by product in this agreement. Metrics will be sent in the format that WEI provides to the YGS Group.

Dec 4, 2025