80% of our physical therapist members have buying power

What Is APTA?

The American Physical Therapy Association is the national professional organization representing over 140,000+ member physical therapists, physical therapist assistants, and students of physical therapy. APTA’s goals are to foster advancements in physical therapist practice, research, and education; and to further the recognition of and support for the profession of physical therapy and the role of physical therapists.

Why APTA?

When you advertise with APTA, you can be confident that you’re gaining the audience you’re paying to reach! Your message is seen by active readers who have requested and paid to receive the publication. APTA Magazine’s circulation numbers are audited by BPA, the independent firm that audits thousands of publications annually. No other physical therapy publication can make that claim. Our digital stats are provided by Google Analytics, the industry leader in metrics.

Purchasing Power Counts

In a recent survey, 80% of our physical therapist members report making or influencing purchasing decisions regularly. By advertising with APTA, you will reach over 52,000 physical therapists ready and able to purchase your products and services.

Credibility Counts

When asked which physical therapy publications lend the greatest credibility to a company’s advertising message, the results are clear and overwhelming.

Physical therapy professionals trust APTA to provide them with information on credible companies, products, and services.

Remember, our readers request and pay to receive APTA publications. They report in overwhelming numbers that APTA print and digital publications are their first choice for information on the profession. Is there really any question as to where you should invest your valuable marketing dollars?

Where Our Members Practice

APTA Magazine

The Preferred Publication For PTs

APTA Magazine is an award-winning monthly magazine that brings essential information to the physical therapy community toward improving the health of society by maximizing movement. APTA Magazine is critical reading for all physical therapy professionals, regardless of experience level or practice setting. Full of news, columns, insights, and valuable tips, all illustrated in a fresh and energetic style, APTA magazine offers readers more of what they WANT and NEED, in the pages of APTA Magazine in print and online at apta.org/apta-magazine.

Whether your company is targeting directors of physical therapy facilities or the physical therapists on the front lines who provide hands-on rehabilitation care to millions of consumers each day, APTA Magazine is the perfect showcase for your company’s marketing message.

Editorial Calendar and Deadlines

Issue	Editorial highlights	Ad CLose	Art Due
February 2024	APTA’s Workforce Reports on Wages and Demographics Importance of Psychologically Informed Care CPT Code Update: What’s New	Dec. 1, 2023	Dec. 9, 2023
March 2024	Direct-to-Employer Physical Therapy Clinical Practice Guidelines: Are They Changing Practice? An Interprofessional Approach to PT Education	Jan. 2, 2024	Jan. 10, 2024
April 2024	Dry Needing Update Physical Therapists and Public Health Advancing DEI in the Physical Therapy Profession	Feb. 1, 2024	Feb. 9, 2024
May 2024	Advances in Rehabilitation Technologies Guide for Clinical Instructors 55th Annual McMillan Lecture	Mar. 1, 2024	Mar. 8, 2024
June 2024	Positive Side of Productivity APTA’s Advocacy Academy Improving Access Through Group Therapy	Apr. 1, 2024	Apr. 10, 2024
July 2024	Quality Payment Program Changes Improving Access for PTs in Rural Areas Advancements in Physical Therapy for Parkinson Disease	May 1, 2024	May 10, 2024
August 2024	How PTs Can Address Health Disparities What’s Next? Developing a Career Path in Physical Therapy PTs Who Help Bowlers	June 3, 2024	June 10, 2024
September 2024	What’s New with Remote Therapeutic Monitoring The 5th Annual Woodruff Lecture The Juggling Act: Achieving Work-Life Balance as a PT	July 1, 2024	July 10, 2024
October 2024	Practicing While Disabled: Differently Abled PTs Integrative and Lifestyle Medicine and Its Role in Physical Therapy National PT Month	Aug. 1, 2024	Aug. 9, 2024
November 2024	Leadership Congress Updates The 29th Annual Maley Lecture Annual APTA Awards and Honors	Sept. 3, 2024	Sept. 10, 2024
December 2024	Virtual Reality: Augmenting the Profession The State of International Physical Therapy Expanded Scope, Expanded Responsibility	Oct. 1, 2024	Oct. 10, 2024

APTA Magazine Rates

ROP Placements

4-Color	1x	3x	6x	9x	11x
Spread	$7,123	$6,622	$6,129	$5,483	$4,981
Full page	$3,880	$3,608	$3,294	$2,988	$2,716
2/3 page	$3,591	$3,341	$3,052	$2,763	$2,512
1/2 page island	$3,047	$2,831	$2,593	$2,346	$2,134
1/2 page	$2,899	$2,690	$2,461	$2,232	$2,027
1/3 page	$2,015	$1,874	$1,713	$1,551	$1,411
1/6 page	$1,403	$1,305	$1,190	$1,084	$982
Cover II*	$4,849	$4,514	$4,123	$3,740	$3,400
Cover III*	$4,463	$4,152	$3,791	$3,438	$3,120
Cover IV*	$5,236	$4,871	$4,454	$4,029	$3,668
Sponsored Content – Full page	$4,290	$4,161	$4,077	–	–
Sponsored Content – Spread	$7,552	$7,327	$7,178	–	–
C-Suite Sponsored Content – Spread	$7,835	–	–	–	–

Products Marketplace Placements

Placement	Rates
1/6 page	$575

Continuing Education Marketplace Placements

Placement	1x	3x	6x	9x	12x
Full page	$2,335	$2,220	$2,150	$2,055	$1,985
1/2 page	$1,755	$1,670	$1,620	$1,550	$1,500
1/3 page	$1,070	$1,020	$990	$950	$915
2/9 page	$635	$600	$590	$560	$540
1/6 page	$505	$480	$465	$450	$435
1/9 page	$375	$360	$345	$335	$325

*Premium positions

ROP Specs

Tell Your Story Through Sponsored Content

Reach your target audience and tell your brand’s story in your own words. Sponsored content in APTA Magazine allow you to promote your products and services through the power of compelling editorial content.

C Suite Q&A Sponsored Content

Your executives answer industry-related questions, showcasing them as an expert in the physical therapy profession.
Advertiser supplies print ready file as a spread with content, high-res 300 dpi photo of interviewee, logo.

View the Print Specs

General Guidelines and Requirements

All content must be submitted in Word format for review by APTA’s editorial team.

Any facts or statistics must be published in a peer-reviewed publication and cited in the advertorial. The phrase “Advertisement” or “Sponsor-Provided Content” must be clearly readable and appear at the top of the advertorial in size 12 boldface font.
Sponsored content must be suitable to print as-is. APTA is not responsible for any errors in content.
Necessary alterations are the responsibility of and at the expense of the advertiser.
All materials must be submitted in accordance with published deadlines and must meet criteria stated in advertising policy.
Advertisers must avoid the following fonts or others that could be mistaken for these fonts: APTA Sans, Roboto, Roboto Condensed, and IBM Plex Serif.
Advertisers must avoid design and layout that could be mistaken for editorial pages.
Standard APTA Magazine ad file formats and specifications apply.
Materials that do not meet stated advertising specifications will be rejected.
Ask your account executive for submission processes and deadlines.

APTA Magazine’s Products Marketplace

Designed specifically for companies seeking maximum impact on a limited budget, APTA Magazine’s Products Marketplace section is an excellent, cost-effective way to gain visibility for your company’s products and services.

Placement	Specs	Rates
1/6 page	2.125″ x 4.875″	$575

APTA Magazine’s Continuing Education Marketplace

APTA Magazine’s Continuing Education Marketplace is the print resource for PTs, PTAs, and students researching providers, residency and fellowship opportunities, and more. In fact, PTs are more likely to read APTA Magazine FIRST over any other rehab publication, giving your opportunities maximum visibility.

4-color	Specs	1x	3x	6x	9x	12x
Full page	7.5″ x 9.8125″	$2,335	$2,220	$2,150	$2,055	$1,985
1/2 page	7.5″ x 4.8125″	$1,755	$1,670	$1,620	$1,550	$1,500
1/3 page	Vertical: 2.3125″ x 9.8125″ Square: 4.875″ x 4.8125″	$1,070	$1,020	$990	$950	$915
2/9 page	Vertical: 2.3125″ x 6.5″ Horizontal: 4.875″ x 3.1875″	$635	$600	$590	$560	$540
1/6 page	2.3125″ x 4.8125″	$505	$480	$465	$450	$435
1/9 page	2.3125″ x 3.8125″	$375	$360	$345	$335	$325

Deadlines

APTA Magazine Specs

Ad Sizes

Placement	Size
Full page	Bleed: 8.5″ x 11.125″ Trim: 8.25″ x 10.875″ Live Area: 7″ x 9.75″
2/3 page	Vertical: 4.5″ x 9.75″
1/2 page	Horizontal: 7″ x 4.875″ Vertical: 3.375″ x 9.75″ Island: 4.5″ x 7.375″
1/3 page	Vertical: 2.175″ x 9.75″ Square: 4.5″ x 4.875″
1/6 page	2.125″ x 4.875″
2-page spread	Bleed: 17″ x 11.125″

Inserts

All inserts must be bound or tipped in. Free-standing inserts are not accepted. All inserts are priced individually. No price is firm until a sample is approved by APTA.

Build Your Brand at apta.org

Make APTA’s website an integral part of your online marketing strategy. Between the Homepage, run of site banners, and the Career Center page (www.apta.org/jobs), APTA’s www.apta.org offers the perfect environment to build awareness for your company, and market your products and services to a motivated and interested audience.

Placement	Specs	Monthly	Quarter/ Annually
APTA Homepage Package (includes both homepage and ROS banners) www.apta.org	728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL	$3,500	$10,000 Quarterly
APTA ROS Package www.apta.org	728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL	$1,200	$12,000 Annually
APTA Career Center Banner www.jobs.apta.org	728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL	$2,000	–

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example

ChoosePT.com

ChoosePT.com is the official consumer information website of the American Physical Therapy Association. ChoosePT.com provides multiple resources for consumers to learn about the role of physical therapy in improving and maintaining mobility and motion, avoiding surgery, and eliminating pain. With a growing library of symptoms and conditions guides, videos, podcasts, and more, ChoosePT.com is the premier resource of physical therapy-related information for consumers.

Your marketing message will be seen by millions of unique visitors — health care consumers – who actively seek information from ChoosePT.com each year to learn about the benefits of physical therapy and may be looking to purchase related products to help them achieve their rehabilitation and/or fitness goals. Make sure they see your brand FIRST!

ChoosePT.com Banners

Placement	specs	Quarterly	Annually
Homepage Only*	728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL	$1,650	$6,600
ROS Only	728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL	$1,350	$5,400
Homepage and ROS	728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL	$2,550	$10,200

*Homepage Ads Rotate

PTJ: Physical Therapy & Rehabilitation Journal

academic.oup.com/ptj

The official scientific journal of the American Physical Therapy Association (APTA), and the leading international journal for research in physical therapy and related fields. PTJ publishes innovative and highly relevant content for both clinicians and scientists. Established in 1921 and copublished by Oxford Universty Press, PTJ has a current circulation of more than 100,000. Revered by the members of APTA for its impact on the profession and patient care, your message will reach physical therapists and rehabilitation professionals in all areas of practice.

Placement	Specs	Monthly
Super Leader Banner	970 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL, 40kb max file size	$2,500
Mid page	300 x 250px, JPG format + URL, 40kb max file size	$1,500

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Examp le

PTJ: Physical Therapy & Rehabilitation Journal New Issue Alert

As the leading international journal for research in physical therapy and related fields, PTJ publishes innovative and highly relevant content for both clinicians and scientists. Established in 1921 and co-published by Oxford University Press, it is the official scientific journal of the American Physical Therapy Association (APTA). You will reach a highly engaged ‘opted-in’ audience of over 108,000 physical therapy and rehabilitation professionals by advertising in PTJ’s monthly New Issue Alert. Choose from two advertising positions which can be purchased individually, or block booked for exclusive use and maximum campaign impact.

Leader: 728×90, JPG format + URL, 40kb max file size

Mid page unit (MPU): 300×250, JPG format + URL, 40kb max file size

$1,350/monthly

*Jan. 2022 – Dec. 2022

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example

APTA Weekly Eblast

Limited inventory: Only four spaces per month!

APTA Weekly email blast is delivered each Wednesday to APTA members. Full of critical and timely information affecting the profession, members find this blast critical reading.

Banner: 500x100px JPG format + URL

$2,800 per month (four consecutive weeks)

*Jan. 2022 – Dec. 2022

APTA Magazine Email Blast

Limited inventory: Only three spaces per month!

Delivered to 84,000 APTA members each month to alert them that APTA Magazine’s digital edition is ready for viewing.

Banner- 500x100px JPG format + URL

$900/monthly

*Jan. 2022 – Dec. 2022

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example

APTA Student News Eblast

Delivered at the end of each month to 26,000 students each month to keep them in touch with APTA resources, events, and other information of interest.

Banner: 500x100px JPG format + URL

$750/monthly

*Jan. 2022 – Dec. 2022

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example

APTA Learning Center Eblast

Limited inventory: Only four spaces per email!

The APTA Learning Center Email is monthly sent to 38,000+ APTA Members. By advertising in this blast, you will reach members seeking continuing education opportunities.

Banner: 500x100px JPG format + URL

$975/monthly

*Jan. 2022 – Dec. 2022

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example

APTA Learning Center Online

Extend your reach with members seeking continuing education opportunities!

Banner: 728×90, JPG format + URL

$1000/monthly

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own.

Provide your campaign budget and your ads will run until contracted impressions are met on APTA’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Rates

	CPM	IMPRESSIONS	RATEs
Package 1	$25.00	65,000	$1,625
Package 2	$22.50	150,000	$3,375
Package 3	$20.00	250,000	$5,000
Package 4	$17.50	350,000	$6,125
Package 5	$15.00	450,000	$6,750

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

300×250
300×600
160×600
Click-through URL

320×50
468×60
728×90

Recommended Ad Formats:

JPG or PNG (Static Image)
GIF (Animated)
- 150kb max file size per ad
- animation needs to be less than 5 FPS
- animation needs to be MAX 15 seconds of looping

Retargeting FAQs

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is running in	Art deadline
January	12/12
February	1/12
March	2/15
April	3/15
May	4/12
June	5/15
July	6/14
August	7/12
September	8/15
October	9/13
November	10/15
December	11/15

2025 Digital ad deadlines

Month ad is running in	Art deadline
January	12/13
February	1/13
March	2/17
April	3/17
May	4/15
June	5/15
July	6/16
August	7/15
September	8/15
October	9/15
November	10/15
December	11/17

Ad Submission Requirements

Send digital ad materials to: sendmyad@theygsgroup.com
When emailing us your materials, please include the client acronym in your subject line.
All advertisers are subject to review and publisher’s advertising policies.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Digital Ad Best Practices

Contact your APTA
account executive today!

Zack Buchanan
National Account Executive
717.430.2291

zack.buchanan@theYGSgroup.com

Schedule a Meeting

Terms & Conditions

Payment

All prices are net of agency commission. Full payment is due 30 days from invoice date; 2% discount applies if payment is received within 10 days of invoice date. Billing to the advertising agency is based on acceptance by the advertiser of “dual responsibility” for payment if the agency does not remit within 90 days. APTA reserves the right to contact the client to inform them of the agency’s delinquent status and potential consequences for both the agency and the client. Prepayment is required for all first-time advertisers and may be required if subsequent invoices are not paid in a timely manner. Publisher reserves the right to notify the client if the agency refuses to prepay. Publisher reserves the right to short-rate advertisers if frequency agreement is not fulfilled.

Print Cancellations

Not accepted after closing date. All cancellations prior to space closing date must be made in writing and acknowledged by APTA.

Digital Cancellations

Cancellations must be made in writing 30 days prior to the ad close date. Cancellations will not be accepted after this date and advertiser will be responsible for the contracted insertion rate.

Publisher’s Protective Clause

Advertisers and their agencies assume full liability for all content of advertisements printed and responsibility for any claims arising therefrom against the publisher. Advertiser indemnifies APTA and YGS against losses or liabilities arising from advertising. If any admitted errors or omissions occur, APTA/YGS assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification in the next or similar publication. Errors in advertising must be noted immediately. APTA will not offer credit if ad repeats incorrectly.

All advertisements must be clearly identified with a trademark and/or signature of the advertiser. The word “Advertisement” shall be printed prominently on advertisements that, in the opinion of the publisher, might be confused with editorial pages. Publisher reserves the right to reject any advertisement not considered suitable for publication. Publisher will not advertise any product, apparatus, instrument, device, or pharmaceutical product that is the subject of litigation pending before the FDA. Advertising will be accepted in cases of pending compliance or noncompliance with the FDA requirements if the advertiser includes a disclaimer in the copy stating: “FDA approval pending.”

The publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract, when they conflict with the terms and conditions of this rate card and/or the advertising policies published online at https://www.apta.org/advertisers-exhibitors-and-sponsors/advertising-policies.

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

A high-resolution PDF/X-1a file is required for all ads.
Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
All fonts used must be embedded in the PDF file.
Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
Flatten all layers and set transparency to highest setting.
Ads must be suitable to print as-is. Association is not responsible for any errors in content.
PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

For digital submission please email sendmyad@theygsgroup.com or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to sendmyad@theygsgroup.com.

For instructions on how to upload your file, click here.

Upload Your Ad

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

What Is APTA?

Why APTA?

Purchasing Power Counts

Credibility Counts

are sole owners/partners or managers/directors

Are more likely to buy from a company that has advertised with APTA

Where Our Members Practice

APTA Magazine

The Preferred Publication For PTs

Frequency: 11 issues per year

of readers find APTA Magazine useful

Read Apta for at least 30 minutes

CIRCULATION (BPA Audited, June 2021)

recommend products and services to their patients

Editorial Calendar and Deadlines

APTA Magazine Rates

ROP Placements

Products Marketplace Placements

Continuing Education Marketplace Placements

Tell Your Story Through Sponsored Content

Sponsored Content

C Suite Q&A Sponsored Content

General Guidelines and Requirements

APTA Magazine’s Products Marketplace

APTA Magazine’s Continuing Education Marketplace

APTA Magazine Specs

Ad Sizes

Inserts

Build Your Brand at apta.org

MONTHLY PAGE VIEWS

avg. session duration

UNIQUE USERS EACH MONTH

USER SESSIONS PER MONTH

ChoosePT.com

monthly page views

UNIQUE USERS EACH MONTH

USER SESSIONS PER MONTH

ChoosePT.com Banners

PTJ: Physical Therapy & Rehabilitation Journal

AvG. monthly impressions(Jan. 2022- dec. 2022)

PTJ: Physical Therapy & Rehabilitation Journal New Issue Alert

Frequency

Avg. Open Rate*

Avg. delivery per Month*

APTA Weekly Eblast

Frequency

AVG. Open Rate*

Avg. DELIVERY per week*

of readers find APTA weekly email blast Useful

APTA Magazine Email Blast

Frequency

AVG. Open rate*

Avg. delivery*

APTA Student News Eblast

Frequency

AVG. Open Rate*

Avg. Delivery*

APTA Learning Center Eblast

Frequency

Monthly Open Rate*

Avg. Delivery per Month*

APTA Learning Center Online

Retargeting Campaign

Rates

Specs

Digital Ad Deadlines

2024 Digital Ad Deadlines

2025 Digital ad deadlines

Sponsored Eblast Deadlines

Ad Submission Requirements

Contact your APTAaccount executive today!

Terms & Conditions

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

FOR PRINT SUBMISSION

FOR DIGITAL SUBMISSION

PRODUCTION CONTACT

Read Apta for at
least 30 minutes

CIRCULATION
(BPA Audited, June 2021)

recommend products
and services to
their patients

AvG. monthly impressions
(Jan. 2022- dec. 2022)

Contact your APTA
account executive today!