What Is APTA?

The American Physical Therapy Association is the national professional organization representing more than 100,000 member physical therapists, physical therapist assistants, and students of physical therapy. APTA’s goals are to foster advancements in physical therapist practice, research, and education; and to further the recognition of and support for the profession of physical therapy and the role of physical therapists.

Why APTA?

When you advertise with APTA, you can be confident that you’re gaining the audience you’re paying to reach! Your message is seen by active readers who have requested and paid to receive the publication. APTA Magazine’s circulation numbers are audited by BPA, the independent firm that audits thousands of publications annually. No other physical therapy publication can make that claim. Our digital stats are provided by Google Analytics, the industry leader in metrics.


Purchasing Power Counts

In a recent survey, 80% of our physical therapist members report making or influencing purchasing decisions regularly. By advertising with APTA, you will reach over 52,000  physical therapists ready and able to purchase your products and services. 

Credibility Counts

When asked which physical therapy publications lend the greatest credibility to a company’s advertising message, the results are clear and overwhelming.

Physical therapy professionals trust APTA to provide them with information on credible companies, products, and services.

Remember, our readers request and pay to receive APTA publications. They report in overwhelming numbers that APTA print and digital publications are their first choice for information on the profession. Is there really any question as to where you should invest your valuable marketing dollars?

In fact, when compared to other publications, almost 50% of those surveyed say the advertising is the most credible in APTA Magazine.

39%

are sole owners/partners or managers/directors

61%

Are more likely to buy from a company that has advertised with APTA

Where Our Members Practice

 

APTA Magazine

The Preferred Publication For PTs

APTA Magazine is an award-winning monthly magazine that brings essential information to the physical therapy community toward improving the health of society by maximizing movement. APTA Magazine is critical reading for all physical therapy professionals, regardless of experience level or practice setting. Full of news, columns, insights, and valuable tips, all illustrated in a fresh and energetic style, APTA magazine offers readers more of what they WANT and NEED, in the pages of APTA Magazine in print and online at apta.org/apta-magazine.

Whether your company is targeting directors of physical therapy facilities or the physical therapists on the front lines who provide hands-on rehabilitation care to millions of consumers each day, APTA Magazine is the perfect showcase for your company’s marketing message.

Compared to the competition:

PT Products: 57%
Rehab Management: 57%

Monthly

Frequency: 11 issues per year

86%

of readers find APTA Magazine useful

45%

Read Apta for at
least 30 minutes

95,656

CIRCULATION
(BPA Audited, June 2021)

86%

recommend products
and services to
their patients

Editorial Calendar

IssueEditorial highlightsAd CLoseArt Due
February 2023APTA’s Public Policy Priorities for 2023-2024
What APTA’s Consumer Survey Means for the Profession
Cardiovascular and Pulmonary Physical Therapy    
Dec. 1, 2022Dec. 9, 2022
March 2023Long COVID and Physical Therapy
Digital Physical Therapy Update
Behind the Scenes With Commercial Payers
Jan. 3, 2023Jan. 10, 2023
April 2023Dry Needling
APTA’s PTA APP Program
Optimizing the Built Environment
Feb. 1, 2023 Feb. 10, 2023
May 2023PTs Treating Race Car Drivers
Admission Trends for PT and PTA Programs
Mar. 1, 2023Mar. 10, 2023
June 202354th Annual McMillan Lecture
Pelvic Health by and for Men
How APTA Is Addressing Student Debt
Apr. 3, 2023Apr. 10, 2023
July 2023Physical Therapy in Burn Management
How to Work With the Media
What to Do During the August Congressional Recess
May 1, 2023May 10, 2023
August 2023Health Privacy and Security Challenges and Solutions
Joint Replacement Trends
PTs and Addiction Treatment
June 1, 2023June 9, 2023
September 2023PTs Treating Patients With Lymphedema
The 4th Annual Woodruff Lecture
PTs and PTAs in Public Office
July 3, 2023July 10, 2023
October 2023Translating Research to Practice
Regenerative Rehab Update
National PT Month
Aug. 1, 2023Aug. 10, 2023
November 2023Promoting the Value of Physical Therapy
The 28th Annual Maley Lecture
Sept. 1, 2023Sept. 11, 2023
December 2023What’s Behind CPT Code Valuation
The Value of PT Residency Programs
DEI Focus on Individuals With Disabilities
Oct. 2, 2023Oct. 10, 2023

APTA Magazine Rates

ROP Placements

4-Color1x3x6x9x11x
Spread$7,123$6,622$6,129$5,483$4,981
Full page$3,880$3,608$3,294$2,988$2,716
2/3 page$3,591$3,341$3,052$2,763$2,512
1/2 page island$3,047$2,831$2,593$2,346$2,134
1/2 page$2,899$2,690$2,461$2,232$2,027
1/3 page$2,015$1,874$1,713$1,551$1,411
1/6 page$1,403$1,305$1,190$1,084$982
Cover II*$4,849$4,514$4,123$3,740$3,400
Cover III*$4,463$4,152$3,791$3,438$3,120
Cover IV*$5,236$4,871$4,454$4,029$3,668
Advertorial – Full page$4,290$4,161$4,077
Advertorial – Spread$7,552$7,327$7,178
C-Suite Advertorial – Spread$7,835

Products Marketplace Placements

PlacementRates
1/6 page$575

Continuing Education Marketplace Placements

Placement1x3x6x9x12x
Full page$2,335$2,220$2,150$2,055$1,985
1/2 page$1,755$1,670$1,620$1,550$1,500
1/3 page$1,070$1,020$990$950$915
2/9 page$635$600$590$560$540
1/6 page$505$480$465$450$435
1/9 page$375$360$345$335$325

*Premium positions

Tell Your Story Through Sponsored Content

Reach your target audience and tell your brand’s story in your own words. Sponsored content in APTA Magazine allow you to promote your products and services through the power of compelling editorial content.

Sponsored Content

  • Advertisers can reserve full-page or two-page sponsored content.
  • Sponsored content also appears in the APTA Magazine PDF edition.
  • Sponsored content is supplied print-ready.

C Suite Q&A Sponsored Content

  • Your executives answer industry-related questions, showcasing them as an expert in the physical therapy profession.
  • Advertiser supplies print ready file as a spread with content, high-res 300 dpi photo of interviewee, logo.

General Guidelines and Requirements

  • All content must be submitted in Word format for review by APTA’s editorial team.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the advertorial. The phrase “Advertisement” or “Sponsor-Provided Content” must be clearly readable and appear at the top of the advertorial in size 12 boldface font.
  • Sponsored content must be suitable to print as-is. APTA is not responsible for any errors in content.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • All materials must be submitted in accordance with published deadlines and must meet criteria stated in advertising policy.
  • Advertisers must avoid the following fonts or others that could be mistaken for these fonts: APTA Sans, Roboto, Roboto Condensed, and IBM Plex Serif.
  • Advertisers must avoid design and layout that could be mistaken for editorial pages. 
  • Standard APTA Magazine ad file formats and specifications apply.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Ask your account executive for submission processes and deadlines.

APTA Magazine’s Products Marketplace

Designed specifically for companies seeking maximum impact on a limited budget, APTA Magazine’s Products Marketplace section is an excellent, cost-effective way to gain visibility for your company’s products and services.

PlacementSpecsRates
1/6 page2.125″ x 4.875″$575

APTA Magazine’s Continuing Education Marketplace

APTA Magazine’s Continuing Education Marketplace is the print resource for PTs, PTAs, and students researching providers, residency and fellowship opportunities, and more. In fact, PTs are more likely to read APTA Magazine FIRST over any other rehab publication, giving your opportunities maximum visibility.

4-colorSpecs1x3x6x9x12x
Full page7.5″ x 9.8125″$2,335$2,220$2,150$2,055$1,985
1/2 page7.5″ x 4.8125″$1,755$1,670$1,620$1,550$1,500
1/3 pageVertical: 2.3125″ x 9.8125″
Square: 4.875″ x 4.8125″
$1,070$1,020$990$950$915
2/9 pageVertical: 2.3125″ x 6.5″
Horizontal: 4.875″ x 3.1875″
$635$600$590$560$540
1/6 page2.3125″ x 4.8125″$505$480$465$450$435
1/9 page2.3125″ x 3.8125″$375$360$345$335$325

APTA Magazine Specs

Ad Sizes

PlacementSize
Full pageBleed: 8.5″ x 11.125″
Trim: 8.25″ x 10.875″
Live Area: 7″ x 9.75″
2/3 pageVertical: 4.5″ x 9.75″
1/2 pageHorizontal: 7″ x 4.875″
Vertical: 3.375″ x 9.75″
Island: 4.5″ x 7.375″ 
1/3 pageVertical: 2.175″ x 9.75″
Square: 4.5″ x 4.875″
1/6 page2.125″ x 4.875″
2-page spreadBleed: 17″ x 11.125″

Production Contact

APTA
Attn: Julie Hilgenberg
juliehilgenberg@apta.org
800-999-2782, ext. 3183

Print Ad Specifications

Provide PDF files created to PDF/X-1a:2001 settings. All fonts must be embedded in PDF.

  • For partial or nonbleeding ads, build design document to ad size.
  • For full-page ads that bleed, build design document to trim size (8 1/4 x 10 7/8″ ) and extend the bleed at least 1/8″ beyond trim size (include printer’s trim and bleed marks when outputting the file).
  • No marks should be included in the bleed area.
  • Text and design elements not meant to bleed should have a safety of 1/2″ from the trim to ensure they are not cut off.
  • All color must be converted to Process CMYK with spot designation removed.
  • Transparency layers must be flattened using high resolution setting or rasterized prior to creation of PDF and file submission.
  • Image resolution for continuous-tone-type images should be 300 dpi.
  • Colors must be CMYK; no ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi; line art should be 600 dpi.

Publisher is not responsible for transparencies that are not properly flattened.

We do not accept application files like Adobe InDesign or QuarkXPress. Save files to PDF from these applications to PDF/X-1a:2001 settings.

Inserts

All inserts must be bound or tipped in. Free-standing inserts are not accepted. All inserts are priced individually. No price is firm until a sample is approved by APTA.

Build Your Brand at apta.org

Make APTA’s website an integral part of your online marketing strategy. Between the Homepage, run of site banners, and the Career Center page (www.apta.org/jobs​), APTA’s www.apta.org offers the perfect environment to build awareness for your company, and market your products and services to a motivated and interested audience.

2.2M

MONTHLY PAGE VIEWS

2:36

avg. session duration

345,756

UNIQUE USERS EACH MONTH

523,527

USER SESSIONS PER MONTH

PlacementSpecsMonthlyQuarter/Annually
APTA Homepage Package
(includes both homepage and ROS banners)
www.apta.org
728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL$3,500$10,000 Quarterly
APTA ROS Package
www.apta.org
728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL$1,200$12,000 Annually
APTA Career Center Banner
www.jobs.apta.org
728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL$2,000

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example

ChoosePT.com 

658,00

monthly page views

363,548

UNIQUE USERS EACH MONTH

441,272

USER SESSIONS PER MONTH

ChoosePT.com is the official consumer information website of the American Physical Therapy Association. ChoosePT.com provides multiple resources for consumers to learn about the role of physical therapy in improving and maintaining mobility and motion, avoiding surgery, and eliminating pain. With a growing library of symptoms and conditions guides, videos, podcasts, and more, ChoosePT.com is the premier resource of physical therapy-related information for consumers. 

Your marketing message will be seen by millions of unique visitors — health care consumers – who actively seek information from ChoosePT.com each year to learn about the benefits of physical therapy and may be looking to purchase related products to help them achieve their rehabilitation and/or fitness goals. Make sure they see your brand FIRST!

ChoosePT.com Banners

PlacementspecsQuarterlyAnnually
Homepage Only728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL$1,650$6,600
ROS Only728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL$1,350$5,400
Homepage and ROS728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL$2,550$10,200

PTJ: Physical Therapy & Rehabilitation Journal

academic.oup.com/ptj

The official scientific journal of the American Physical Therapy Association (APTA), and the leading international journal for research in physical therapy and related fields. PTJ publishes innovative and highly relevant content for both clinicians and scientists. Established in 1921 and copublished by Oxford Universty Press, PTJ has a current circulation of more than 100,000. Revered by the members of APTA for its impact on the profession and patient care, your message will reach physical therapists and rehabilitation professionals in all areas of practice. 

517,695

AvG. monthly impressions
(Jan. 2021- Sept. 2021)

PlacementSpecsMonthly
Super Leader Banner970 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL, 40kb max file size$2,500
Mid page300 x 250px, JPG format + URL, 40kb max file size$1,500

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example

PTJ: Physical Therapy & Rehabilitation Journal New Issue Alert

Monthly

Frequency

42%

Avg. Open Rate*

91,000

Avg. delivery per Month*

As the leading international journal for research in physical therapy and related fields, PTJ publishes innovative and highly relevant content for both clinicians and scientists. Established in 1921 and co-published by Oxford University Press, it is the official scientific journal of the American Physical Therapy Association (APTA). You will reach a highly engaged ‘opted-in’ audience of over 108,000 physical therapy and rehabilitation professionals by advertising in PTJ’s monthly New Issue Alert. Choose from two advertising positions which can be purchased individually, or block booked for exclusive use and maximum campaign impact.

Leader: 728×90, JPG format + URL, 40kb max file size

Mid page unit (MPU): 300×250, JPG format + URL, 40kb max file size

$1,350/monthly

*July 2021 – July 2022

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example

APTA Weekly Eblast

Weekly

Frequency

42%

AVG. Open Rate*

87,000

Avg. DELIVERY per week*

Limited inventory: Only four spaces per month!

APTA Weekly email blast is delivered each Wednesday to 87,000 APTA members. Full of critical and timely information affecting the profession, members find this blast critical reading.

Banner:  500x100px JPG format + URL

$2,800 per month (four consecutive weeks)

*July 2021 – July 2022

77%

of readers find APTA weekly email blast Useful

APTA Magazine Email Blast

Monthly

Frequency

42%

AVG. Open rate*

82,833

Avg. delivery*

Limited inventory: Only three spaces per month!

Delivered to 84,000 APTA members each month to alert them that APTA Magazine’s digital edition is ready for viewing.

Banner-  500x100px JPG format + URL 

$900/monthly

*June 2021 – May 2022

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example

APTA Student News Eblast

Monthly

Frequency

45%

AVG. Open Rate*

27,984

Avg. Delivery*

Delivered at the end of each month to 26,000 students each month to keep them in touch with APTA resources, events, and other information of interest.

Banner:  500x100px JPG format + URL

$750/monthly

*June 2021 – May 2022

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example

APTA Learning Center Eblast

Monthly

Frequency

38%

Monthly Open Rate*

38,741

Avg. Delivery per Month*

Limited inventory: Only four spaces per email!

The APTA Learning Center Email is monthly sent to 38,000+ APTA Members. By advertising in this blast, you will reach members seeking continuing education opportunities.

Banner:  500x100px JPG format + URL

$975/monthly

*May 2021 – June 2022

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example

Retargeting Opportunities

Consumer Retargeting

Hundreds of thousands of consumers visit ChoosePT.com monthly, seeking information on the benefits of physical therapy and researching the products and services available to assist them in achieving their rehab and fitness goals.   

Our unique consumer retargeting package allows your banners to be seen by these same physical therapy consumers, long after they leave ChoosePT.com, and as they continue to surf the web and visit major websites like CNN, ESPN, Facebook, and The New York Times.

Physical Therapy Retargeting

Thousands of physical therapy professionals visit APTA.org to gain critical information on a variety of topics. Through retargeting, you can target audiences of the most interest to you..ie…CSM attendees, continuing education audience, general physical therapy audience,  students, etc. 

APTA’s retargeting packages allow your banners to be seen by these same physical therapy professionals, long after they leave apta.org, and as they continue to surf the web and visit major websites like CNN, ESPN, Facebook and The New York Times.

Rates

CPMIMPRESSIONSRATE
Package 1$25.0065,000$1,625
Package 2$22.50150,000$3,375
Package 3$20.00250,000$5,000
Package 4$17.50350,000$6,125
Package 5$15.00450,000$6,750

Specs

Advertiser to provide the materials as noted for the contracted display ads for the Retargeting Campaign:

Display Ad Retargeting:

  • 300×250
  • 160×600
  • 300×600
  • 728×90
  • 300×50
  • 320×50

Recommended Ad Formats:

  • .JPG with URL

Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)

Cancellations must be made in writing 30 days prior to the ad close date

All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example

Digital Ad Deadlines

2022 Digital ad deadlines

Month ad is
running in
Art deadline
January12/20
February1/20
March2/20
April3/20
May4/20
June5/20
July6/20
August7/20
September8/20
October9/20
November10/18
December11/20

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/20
February1/20
March2/20
April3/20
May4/20
June5/19
July6/20
August7/20
September8/18
October9/20
November10/20
December11/20

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: juliehilgenberg@apta.org
  • All digital advertisements are due the 20th of each month.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Contact your APTA account executive today!

Zack Buchanan
National Account Executive
717.430.2291

zack.buchanan@theYGSgroup.com

Schedule a Meeting

Rob Glass
Account Executive
717.430.2212

robert.glass@theYGSgroup.com

Schedule a Meeting

Terms & Conditions

Payment

All prices are net of agency commission. Full payment is due 30 days from invoice date; 2% discount applies if payment is received within 10 days of invoice date. Billing to the advertising agency is based on acceptance by the advertiser of “dual responsibility” for payment if the agency does not remit within 90 days. APTA reserves the right to contact the client to inform them of the agency’s delinquent status and potential consequences for both the agency and the client. Prepayment is required for all first-time advertisers and may be required if subsequent invoices are not paid in a timely manner. Publisher reserves the right to notify the client if the agency refuses to prepay. Publisher reserves the right to short-rate advertisers if frequency agreement is not fulfilled. 

Print Cancellations

Not accepted after closing date. All cancellations prior to space closing date must be made in writing and acknowledged by APTA.

Digital Cancellations

Cancellations must be made in writing 30 days prior to the ad close date. Cancellations will not be accepted after this date and advertiser will be responsible for the contracted insertion rate.

Publisher’s Protective Clause

Advertisers and their agencies assume full liability for all content of advertisements printed and responsibility for any claims arising therefrom against the publisher. Advertiser indemnifies APTA and YGS against losses or liabilities arising from advertising. If any admitted errors or omissions occur, APTA/YGS assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification in the next or similar publication. Errors in advertising must be noted immediately. APTA will not offer credit if ad repeats incorrectly.

All advertisements must be clearly identified with a trademark and/or signature of the advertiser. The word “Advertisement” shall be printed prominently on advertisements that, in the opinion of the publisher, might be confused with editorial pages. Publisher reserves the right to reject any advertisement not considered suitable for publication. Publisher will not advertise any product, apparatus, instrument, device, or pharmaceutical product that is the subject of litigation pending before the FDA. Advertising will be accepted in cases of pending compliance or noncompliance with the FDA requirements if the advertiser includes a disclaimer in the copy stating: “FDA approval pending.”

The publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract, when they conflict with the terms and conditions of this rate card and/or the advertising policies published online at https://www.apta.org/advertisers-exhibitors-and-sponsors/advertising-policies