About ABA

The American Bus Association is the most trusted motorcoach, group tour and travel association in the industry. ABA represents its members in Washington through legislative and regulatory assistance as well was provide education and business opportunities throughout the year. 

The American Bus Association represents two-thirds of all coaches on the road in North America and has the largest group of motorcoach decision-makers.

Why advertise with us?

The Most Comprehensive Email Newsletter and Online Newsfeed

The ABA email newsletter and online newsfeed are the most comprehensive combination of news available for the American Bus Association. Besides covering thousands of industry focused vendors, the ABA email newsletter and online newsfeed feature news and stories from top sources, magazines, and bloggers.

Limited Advertising – High Value

We strictly limit the number of ad spots to ensure our advertisers receive maximum exposure. We’ve carefully designed and priced a variety of advertising options to ensure maximum ROI!

Constant Exposure to Highly Engaged Audience

The newsfeed is promoted via a prominent link from the American Bus Association’s home page, available to members and the public via search engines such as Google, Yahoo, and Bing. When it comes to building awareness, nothing beats frequency!

Compelling Value

  • Industry’s premier online resource
  • Ultra relevant search results
  • Substantial promotion
  • Exclusive sponsorships reserved for subscribers
  • Special advertising bundles and incentives

The Official Travel Publication of the ABA

Advertising in ABA’s premier travel publication—available in both print and digital formats—offers highly visible exposure. Produced 6x annually, Destinations includes state and region-specific coverage and special industry guides in every issue.

ABA Media Influences 12,500 Operators and Group Tour Decision Makers*

  • 91% of readers prefer to receive ABA publications in print and electronic formats; Destinations advertisers are automatically included in ABA’s digital edition that is hosted on buses.org all year long
  • More than 75% of owner/operators view ABA as a high-value, trusted sources of information relevant to their business
  • 65% of readers have taken action in the prior 12 months as a result of reading ABA communications

* ABA Communications Effectiveness Study 2016 – Readex Research

Editorial Calendar

IssueIssue FocusDeadlinesApproximate Mail Date
January/February 2023Cover: Strategies to Mitigate Driver and Staffing Shortages
Travel Resource: Marketplace Host City 2023 Detroit
Ad Close: 11/18/22
Art Due: 12/5/22
January 24th, 2023
March/April 2023Cover: 2023 Marketplace Recap
Travel Resource: The West
Ad Close: 2/2/23
Art Due: 2/15/23
March 28th, 2023
May/June 2023Cover: Marketplace 2024 Coverage: Nashville, Tennessee
Travel Resource: Northeast
Ad Close: 4/11/23
Art Due: 4/24/23
June 5th, 2023
July/August 2023Cover: What Customers Want … And Why It Should Matter to You
Travel Resource: Midwest
Ad Close: 6/8/23
Art Due: 6/21/23
August 3rd, 2023
September/October 2023Cover: Social Justice Tourism
Travel Resource: The South
Ad Close: 8/9/23
Art Due: 8/22/23
October 10th, 2023
November/December 2023Cover: Best of the Best
Travel Resource: Canada
Ad Close: 10/10/23
Art Due: 10/23/23
December 5th, 2023

Deadlines subject to change

Destinations Magazine Rates

Net Rates1x3x6x
2-Page Spread$6,760$6,420$6,085
Full Page$4,270$4,060$3,845
2/3 Page$3,760$3,575$3,385
1/2 Page$2,470$2,350$2,225
1/3 Page$2,125$2,020$1,915
1/4 Page*$1,695
1/6 Page$1,445$1,375$1,300
Covers 2, 3 or 4$5,125$4,870$4,615
Opposite TOC$4,700$4,460$4,230

*Offered in Nov/Dec Best of Best section only.

GUIDE SECTION RATES

Net RATEs1x
1/3 Page$1,595
1/4 Page$1,340
1/6 Page$1,085

Destinations Specs

AD SPECIFICATIONS

PlacementSize
2-Page SpreadTrim: 17″ x 10.875″
Bleed: 17.25″ x 11.125″
Full PageTrim: 8.5″ x 10.875″
Bleed: 8.75″ x 11.125″
2/3 PageVertical: 4.875″ x 10″
1/2 PageHorizontal: 7.5″ x 4.875″
1/3 PageVertical: 2.375″ x 10″
Square: 4.875″ x 4.875″
1/4 Page*Vertical: 3.5″ x 4.875″
1/6 PageVertical: 2.375″ x 4.875″

*Offered in Nov/Dec Best of Best section only.

GUIDE SECTION SPECS

PlacementSize
1/3 PageSquare: 4.875″ x 4.875″
1/4 PageVertical: 3.5″ x 4.875″
1/6 PageVertical: 2.375″ x 4.875″

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/4″ away from trim. Spread ads must have at least 3/8″ total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8″ bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. ABA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com
The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717-505-9701

Advertorial Specs

With Image – Deliverables Required:

  • Headline – 6 words max
  • Sub-head – 15 words max
  • Body copy – 375 words max
  • Image – 7.25” wide x 3.625” tall; 300 dpi jpg
  • Logo – 300 dpi, eps preferred or high resolution jpg
  • Company info – contact name, phone number, email, address

Without Image – Deliverables Required:

  • Headline – 6 words max
  • Sub-head – 15 words max
  • Body copy – 750 words max
  • Logo – 300 dpi, eps preferred or high resolution jpg
  • Company info – contact name, phone number, email, address

Best of the Best

Special SECTION

Destinations – November/December issue

Best of the Best honors outstanding travel industry members who go above and beyond for the group tour industry. Categories include Adventure, Culture, Entertainment, Festivals & Events, Food & Beverage, Lodging, and Shopping.

Winners will be showcased in the November/December issue of Destinations and at ABA’s Marketplace!

Winners should consult with your sales representative for package options to ensure year-round promotion of your Best of the Best award.

Co-Op Advertising

ABA offers co-op single and two-page spread offerings in its print and digital editions of Destinations magazine. A co-op ad allows you to showcase multiple attractions within a single page or spread. This provides group tour planners itinerary ideas without having to do research on their own.  

Multi-Media Packages

ABA offers complete packages to ensure you gain visibility in not only Destinations magazine but also ABA’s digital products. These packages offer the best of print and digital advertising to help you maximize your efforts. We can also help you create a custom package to suit your specific advertising needs and budget. 

Package 1

  • Full page ad in 2 issues of Destinations print magazine
  • 1 month skyscraper placement on Buses.org
  • 3 month placement in Tour Stop Weekly or Insider enewsletters, leaderboard ad*
  • 1 sponsored eblast to ABA membership database
  • 3 social media posts on ABA’s Facebook, Instagram and Twitter pages
  • 3 month skyscraper or banner placement in the Member Directory

Member rate: $13,528

Non-member rate: $16,426

Package 3

  • 1/2 page ad in Destinations print magazine
  • 1 month skyscraper or banner placement on Buses.org
  • 3 month placement in Tour Stop Weekly or Daily Bus Bulletin eNewsletter, travel or product showcase ad
  • 3 months of featured content of The Insider
  • 1 Sponsored Eblast to ABA membership database
  • 3 month skyscraper or banner placement in the Member Directory

Member rate: $9,200

Non-member rate: $11,175

Package 5

  • Half page in Destinations magazine issue of your choice. 
  • Social media post on ABA’s Twitter, Facebook, Instagram and LinkedIn pages 
  • One-month placement on buses.org
  • Retargeting display ad, 50,000 impressions

Member rate: $4,765

Non-member rate: $5,355

Package 2

  • Full page in Destinations magazine issue of your choice. 
  • An advertorial in Destinations (800-word limit, will be placed into a designed template) 
  • Social media post on ABA’s Twitter, Facebook, Instagram and LinkedIn pages. 
  • 90-day placement in The Tour Stop or full banner placement in The Insider 
  • Retargeting display ad, 50,000 impressions 

Member rate: $12,270

Non-member rate: $14,470

Package 4

  • Full page in Destinations magazine issue of your choice
  • Two one-month placements on buses.org
  • Social media post on ABA’s Twitter, Facebook, Instagram and LinkedIn pages
  • Retargeting display ad, 50,000 impressions 

Member rate: $6,660

Non-member rate: $7,660

*if inventory permits

Buses.org

48,900+

Avg. Monthly Page views

9,200+

Avg. Monthly visitors

9,000+

Avg. monthly unique visitors

2:15

Avg. time spent on the site

Increase your visibility with an online advertisement on ABA’s website, buses.org. Recently redesigned with the user experience in mind, buses.org offers an inviting, easy-to-navigate source infused with the latest technological innovations. Packed with new resources and eye-catching visuals, buses.org is the site ABA members, elected officials, the media, and consumers look to for information, travel tools, trip planning, and ground-breaking industry research.

Placement1x3xAd Specs
Banner$895$695300 x 250 + URL
Skyscraper$985$795300 x 600 + URL

Retargeting Campaign

Retargeting campaigns allow you to deliver your banner or video ads to buses.org visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.

Retargeting is a cookie-based technology that uses a simple Javascript code to target your audience across the web and on social media, allowing your ads to be served to qualified users that have visited ABA’s website(s): buses.org

You provide your campaign budget and your ads will run until contracted impressions are met on buses.org. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Rates

RateImpressions
Display$40 CPMMinimum of 50k
Video$75 CPMMinimum of 50k

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Banner/Video:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 160 x 600
  • 300×600
  • 728×90
  • 300 x 50
  • 320×50

Recommended Ad Formats :

  • JPG or .PNG (Static Image) 
  • .GIF (Animated – Max. 15 seconds of looping) 
  • Click-through URL

Materials need to be delivered to YGS at least two weeks prior to the campaign starting.

Destinations Digital Edition

All advertisers are automatically included in the digital version, but now you can extend your reach beyond the print circulation with one of the many highly visible digital enhancements. The digital edition is posted and archived on buses.org and Facebook.

Member and non-member tour operators, travel agents, motorcoach operators, and receptive operators

7,000+

Total Email Distribution

PlacementRateSpecs
Full Issue Sponsorship
Runs two consecutive months
$2,940Left and Right Skyscrapers: 120 x 600px (.jpg/150dpi)
Bellyband (One- or Two-sided): 612 x 360px (.jpg/150dpi) 
Digital-Only Spreads
Three consecutive spreads available positioned after CV2/Page 1
$1,475Trim: 17″ x 10.875″
Bleed: 17.25″ x 11.125″
Cover Belly Band
One- or Two-sided
$880612 x 360px (.jpg/150dpi)

Social Media – Timeline Posts

Reach ABA’s followers with photo or video social media posts on ABA’s social accounts timelines. Your ad will be placed on ABA’s Facebook, Instagram, LinkedIn, and Twitter pages one time in the week secured. Each week, two social media ad placements are available, one posting on Tuesday and the other on Thursday.

Rate: $600 (includes one ad across all four channels)

4,800

Twitter Followers

10,200

FACEBOOK Followers

1,800

Instagram followers

4,300

LinkedIn Followers

Social Media Specs

Facebook Image Posts

  • Recommended size: 1,200 x 628 pixels
  • Format: JPG, PNG, or GIF
  • Text: 80 characters recommended
  • Destination URL

Instagram Image Posts

  • Recommended size: 1,080 x 1,080 pixels
  • Format: JPG, PNG, or GIF
  • Text: 125 characters recommended 
  • Destination URL

Materials Guidelines:

Contact your ABA Account Executive for advertising information at aba@theygsgroup.com.  

Twitter Image Posts

  • Recommended size: 1,200 x 675 pixels
  • Format: JPG, PNG, or GIF
  • Text: 100 characters recommended; 280 character (max)
  • Destination URL

LinkedIn Image Posts

  • Recommended size: 1,200 x 627 pixels
  • Format: JPG, PNG, or GIF
  • Text: 100 characters (with spaces) recommended; 140 max
  • Destination URL

Facebook Video Posts

  • Length: 6, 15, or 30 secs recommended. Max 240 minutes
  • Frame rate: 30fps
  • Recommended sizes: 1,280 x 720 (16:9 aspect ratio)
  • File Type: MP4 or MOV recommended 
  • Max. File Size: 4GB
  • Compression: H.264
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Instagram Video Posts

  • Length: 60 secs recommended 
  • Frame rate: 30fps
  • Recommended sizes: 1,080 x 1,080 pixels
  • File Type: MP4 or MOV recommended 
  • Max. File Size: 4GB
  • Compression: H.264
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Twitter Video Posts

  • Length: 15 secs or less recommended; (Max 140 seconds)
  • Frame rate: 40fps
  • Recommended sizes: 720 x 720 pixels
  • File Type: MP4 or MOV recommended 
  • Max. File Size: 512 MB
  • Compression: H.264
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

LinkedIn Video Posts

  • Length: 15 secs or less recommended (Max 10 minutes)
  • Frame rate: 60 fps
  • Recommended sizes: 4,096 x 2,304 pixels (1:2:4 to 2:4:1 aspect ratio)
  • File Type: MP4 or MOV recommended
  • Max. File Size: 5 GB
  • Compression: H.264
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Online Member Directory

Increase your visibility with an online advertisement on ABA’s online member directory, hosted on buses.org. The online member directory allows users to find the names and contact information of reliable motorcoach and tour companies in their area, as well as other ABA members including hotels and visitors and convention bureaus.

Details include the types of groups served, main tour destinations, and the availability of wheelchair lift-equipped buses. The directory also enables users that are interested in regular route travel, search for companies providing scheduled service. Additional highlights of the directory include:

  • Real-time Information
  • Company and Person Search Options
  • Photos and Social Media Links
  • Search Criteria Based on Location, Destination, Customer Base, Supplier Type and more
  • Search by Member Type and Service Stops
  • Access Profile Forms
Placement1x3xAd Specs
Banner$495$300300 x 250 + URL
Skyscraper$595$400300 x 600 + URL

The Insider E-Newsletter

8,885

Weekly e-Newsletter Subscribers

24%

OPEN RATE

41%

Avg. Click-Through Rate

8,500

Avg. Unique Impressions

This publication, brought to you by the American Bus Association, serves as the year-round resource for industry professionals to quickly and easily find the products and services that they use everyday to stay competitive. Its comprehensive listings and unparalleled ease-of-use make it a prime and trustworthy resource for all industry professionals

*All ad placements within the ABA e-newsletter include a position within the ABA Newsfeed.

See each e-newsletter placement for additional spec information.

Please note that animated gifs are acceptable but will not be visible to Outlook users

The Insider Rates & Specs

The e-newsletter offers an unparalleled way to get directly into the inbox of qualified professionals.

A. Leaderboard 1 Banner- 1 Available

$3,500/Quarter

Leaderboard position directly above the masthead, guaranteed first ads to be seen on the newsletter. 

Ad spec: JPG, GIF, PNG; 1490 x 180 px

For ABA Insider Newsfeed Leaderboard Position- supply separate artwork at 728 x 90 px

B. Leaderboard 2 Banner- 1 Available

$3,250/Quarter

Leaderboard position directly below the masthead, guaranteed first ads to be seen on the newsletter.

Ad spec: JPG, GIF, PNG; 1490 x 180 px

For ABA Insider Newsfeed Leaderboard Position- supply separate artwork at 728 x 90 px

C. Top Banner- 1 Available

$3,000/Quarter

Premium position at the top of the eNewsletter guarantees all will see your ad when they open the newsletter.

Ad spec: JPG, GIF, PNG; 1490 x 180 px

For ABA Insider Newsfeed Banner Positions- supply separate artwork at 728 x 90 px

D. Featured Content- 2 Available

$2,750/Quarter

This rich advertorial allows for a product image or company logo, title and a message that will grab the user’s attention as it sits adjacent to editorial. Only 3 available! 

  • Image sized to 144 x 92 px (JPG, GIF, PNG)
  • Title (10 words max) 
  • Copy for message (100 characters max)

For ABA Insider Newsfeed Featured Content Positions- supply separate artwork at 234 x 150 px

E. Box Banners- 2 Available

$2,500/Quarter

These versatile ads can be used for branding or product promotion.

Ad spec: JPG, GIF, PNG; 300 x 250 px

For ABA Insider Newsfeed Box Banner Positions- Newsletter artwork will be used

F. Full Banner- 4 Available

$2,000/Quarter

Banners allow companies to combine imagery, color and text in an interesting and compelling manner.

Ad spec: JPG, GIF, PNG; 1490 x 180 px

For ABA Insider Newsfeed Banner Positions- supply separate artwork at 728 x 90 px

G. Skyscraper- 1 Available

$1,075/Quarter

Skyscrapers allow companies to combine imagery, color and text in an interesting and compelling manner.

Ad spec: JPG, GIF, PNG; 120 x 600 px

For ABA Insider Newsfeed Banner Positions- supply separate artwork at 728 x 90 px

The Tour Stop Weekly

3,000

Emailed Weekly

25%

AvG. Open Rate

10%

Avg. Click-Through Rate

The Tour Stop is a weekly publication sharing the latest news and happenings in the travel and tourism industry.

Ad placements require a minimum 3-month consecutive commitment.

Daily Bus Bulletin Sponsorship*

2,200

Subscribers

30%

Avg. Open Rate

17.9%

Avg. Click-Through Rate

The very latest news impacting the motorcoach, travel, and tourism industry. Delivered 4x per week to executive-level members of the ABA. Receive an exclusive promotion line that appears under the masthead in each issue.

*Bus Bulletin is sent daily Tuesday-Friday

Rates & Specs

Placement90-Day CycleAd Specs
Leaderboard$3,995728 x 90
Top Banner$3,295468 x 60
Travel or Product Showcase$3,235175 x 125
5-word headline
50-word description
Link to your website
Featured Company$2,735125 x 100
5-word headline
50-word description
Link to your website
Skyscraper$1,450120 x 600
Text Ad$1,2955 descriptive bullet points – at 5–10 words each
Links for all 5 bullet points
Logo sized approximately 120 x 50

File Format – GIF or JPG | Max File Size – 40k

Ad materials may be changed once per month only at the same size and specification contracted for the 3-month period. Ad materials for buses.org and text for daily Bus Bulletin are due the 20th of the month prior to the month in which ad/promotion is running.

Sponsored Eblasts – $3,500

Your HTML email sent directly to 3,100+ members. Contact us for availability. Sent to either Travel focused members or Bus Operator focused members once per month. 

Material Requirements

  • Advertiser needs to provide a fully designed, ready-to-send email in an HTML file as a code in a .txt file
    • Email platforms can display your content differently, so it is recommended to use a testing service to confirm HTML validation and deliverability of code
  • Subject line for email (40 characters recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)
  • “From” email address/name of your choice

HTML Specifications

  • 650 px wide (recommended)
  • Footer to include Company Name, Valid Postal Address and Email Address
  • Mobile responsive
  • Build the HTML file with tables instead of DIV
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded

Deadlines & Proofing

  • Materials are due on Monday, two weeks before the scheduled distribution date.
  • Materials that do not meet stated advertising specifications will be rejected.
  • All content is subject to review and approval by ABA.
  • Necessary alterations are the responsibility and at the expense of the advertiser.
  • A proof from the email system will be sent to the advertiser for approval.
  • Any delay in the submission of materials or approvals by the advertiser may impact the distribution date.

Best Practices

  • Avoid a single image as the eblast
  • Stick with web safe fonts for the best compatibility. Hosted fonts do not work in all email clients.
  • Font styles should be included in-line on table cells. If symbols are not showing up correctly, use the HTML Entity of that character. (i.e., © needs to be inputted as ©)
  • Ways to avoid spam triggers:
    • Avoid words like “free”, “last chance”, and “offer” in your subject line
    • Do not use excessive characters like $ or %.
    • Using all caps in your subject line
    • Avoid displaying URLs that link to different web addresses i.e. www.mywebsite.com/home linking to www.mywebsite.com/best-offers.

Business Buzz 

Promote your business or attraction in this new monthly newsletter, sent the second Wednesday of every month. 

7,100

EMAILED MONTHLY

2023 Marketplace and Busworld North America: Huntington Place, Detroit 

February 4th – 7th, 2023

PlacementSpecs1x
Ad Package 1: 
One Display Ad in Business Buzz
One Company Profile on ABA’s Website
One Video Ad in Business Buzz
One Placement in the Media Wall at the conference 
100×100
One Page PDF
Link to advertiser hosted video
Powerpoint Slide with company information
Video URL hosted on YouTube or a Vimeo with screen shot to be placed in Business Buzz. Title (15 words max.) and caption for video (20 words max.) 
$5,500
Ad Package 2: 
One Banner Ad in Business Buzz
One Company Profile on ABA’s Website
728×90
One Page PDF
$4,000
Banner Ad 728×90$2,000
Company Profile on ABA’s Website One Page PDF$1,350
Video AdVideo URL hosted on YouTube or a Vimeo with screen shot to be placed in Business Buzz. Title (15 words max.) and caption for video (20 words max.)$500
Photowall Logo PlacementLogo placement on photowall at Busworld and Marketplace.$500

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2022 Digital ad deadlines

Month ad is
running in
Art deadline
November10/13
December11/14

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your ABA account executive today!

Marshall Boomer
Account Executive
(Southeast, Midwest, West and Canada)

717.430.2223

Schedule a Meeting

Kristen Gillespie
Account Executive
(Northeast and Mid-Atlantic)

978.380.8857

PAYMENT TERMS AND CONDITIONS

Payment for all space, production, and position charges are due 30 days from invoice date; a 1.5% per month finance charge will be assessed on all payments received after that time. In addition, Customer will reimburse Publisher’s costs of collection, including attorneys’ fees, for overdue amounts. Customers more than 60 days in arrears on any Publisher invoice must pay all outstanding invoices or, at Publisher’s discretion, submit payment with copy before any current or future insertions will be accepted or run. Notwithstanding any provision in an Order or other agreement to the contrary, if Customer is an agency, both agency and principal advertiser are jointly and severally liable for all payments due hereunder. If Customer is an agency, Publisher reserves the right to notify principal advertisers regarding any overdue and unpaid invoices.

COMMISSIONS, SHORT RATES, REBATES, AND FREQUENCY DISCOUNTS

If Customer is a recognized agency, a discount of 15% of gross billings is allowed on space, color, and position, provided payment is remitted within 60 days of invoice date. After 60 days, no discount shall apply to any invoice, and the gross amount (including finance charges) shall be due and payable immediately. Customer will be short-rated if, within a 12-month period from the date of the first insertion, Customer does not use the amount of media upon which billings have been based. Short rates will be based upon actual usage and published rates. Rate adjustments, if any, may be made by Publisher at its sole discretion. Rebates will be earned, and applied to billings, when, in a 12-month period following the first insertion, Customer runs sufficient space/media to qualify for the lower rate. If there is a shortfall in impressions delivered online by Publisher, such shortfall can be made up, at Customer’s option, in the period following the campaign. If there is less than a 10% discrepancy between Publisher and third-party ad server counts, then the campaign will be considered to have been delivered in full. Media billed at quoted rate will earn maximum discount based upon Customer’s annual total spend in print, eMedia, event sponsorship, and additional products as outlined at time of contract.

CANCELLATIONS AND REVISIONS

Except for permitted cancellations with timely notice, Customer is fully responsible for all media purchased pursuant to this Agreement.

Print: Covers, preferred, and special positions are non-cancelable. For all other positions, Orders may be cancelled without penalty by Customer only upon written notice received by Publisher prior to the issue advertising close date. If Customer gives notice after the issue advertising close date, then (i) cancellation is not permitted if materials have been received by Publisher, or (ii) if materials have not been received by Publisher, then cancellation is permitted subject to Publisher approval and Customer’s payment of a $2,000 net cancellation fee. Rate adjustments resulting from permitted cancellations, if any, will be made upon confirmation of the change in media spend. Customer is not entitled to review or revise advertisements that are received by Publisher’s production department after the issue advertising close date. If new materials or material instructions are not received by the production department by the published materials deadlines, Publisher will repeat the most recent ad materials.

Online: Online space requests are not guaranteed. Firm dates and inventory assignments are based on availability at the time the order is processed by the Publisher. Final inventory assignments are available upon request. If requested online inventory is not available, the Publisher will use good faith efforts to provide reasonable alternatives, subject to the termination rights set forth in this agreement. If Publisher does not receive online advertising materials in proper format five business days prior to campaign start date set forth on the Order, Publisher shall have the right, but not the obligation, without relieving customer of payment obligations under this Agreement, to replace Customer’s material with either (1) an ad council PSA or (2) repeat the most recent ad materials, which replacement shall be made five business days after the date the Customer’s creative is received in proper format by Publisher (rich media ads can take longer). At any time prior to the serving of the first impression of the online campaign, Customer may cancel effective 30 days after Publisher’s receipt of written notice, without penalty. For clarity and by way of example, if Customer cancels the campaign 15 days prior to the serving of the first impression, Customer will be responsible for the first 15 days of the campaign. Upon the serving of the first impression of the campaign, Customer may cancel the campaign for any reason, without penalty, by providing Publisher written notice of cancellation which will be effective after the later of: (i) 30 days after serving the first impression of the campaign; or (ii) 14 days after providing Publisher with such written notice.

Exceptions: (i) Enewsletter ads cancelled or rescheduled within 10 business days of scheduled launch date incur the full charge; (ii) Broadcast email orders cancelled within three business days of delivery date incur the full charge; if cancelled four to seven business days from delivery date, orders are invoiced 50% of the total cost; (iii) Recruitment services, ads, and ad placement fees will incur the full charge upon early contract termination.

RATE POLICY, LIABILITY LIMITATIONS, AND GENERAL PROVISIONS

By submitting an Order, Customer accepts these Terms. Orders are subject to these Terms. Publisher is not bound by any Order or other document that conflicts with these Terms, nor by any oral or written promises or representations made by its sales representatives, and no such promises or representations have been relied on by Customer in entering into this Agreement. Any discrepancy between the price and/or terms set forth on an Order and Publisher’s rate schedule shall be deemed a clerical error, and Customer will be charged for all advertisements in accordance with the rate schedule then in force. Uniform rates apply to all advertisers at all times.

Submission of any advertisement constitutes Customer’s representation that publication of the contents has been duly authorized. Customer (jointly and severally with principal advertiser, if the Order has been submitted by an agency) will indemnify and hold harmless Publisher, its members, officers, employees, and agents, from and against any losses, claims, suits, actions, demands, judgments, settlements or orders, including but not limited to attorneys’ fees, based on the contents of Customer’s advertisement including, without limitation, allegations that such advertisements constitute libel, violation of privacy rights, plagiarism, infringement of any trademark, copyright or other intellectual property right, or caused other injury to third parties. Publisher at its sole discretion may reject advertising for any reason including, without limitation, unsuitability for the publication. Advertising copy that may be mistaken by a reader as news or other non-advertising materials must be clearly marked “Advertisement”. Publisher reserves the right to add the word “Advertisement” above or near any advertisement that in Publisher’s sole judgment too closely resembles editorial content of the publication. Advertising that elicits significant reader complaints will not be rerun until the complaints have been investigated and issues resolved.

Publisher shall have no liability for (i) delays in delivery and/or non-delivery of its services, including publication of advertisements, whether or not the causes of such delays or non-delivery are within or beyond the control of Publisher, (ii) errors in key numbers, the Reader Service section, advertisers’ index, or any type set, (iii) any corrections or changes made to any advertiser’s materials, (iv) content errors or color variations between the digital file and the printed image if: (a) a high-end SWOP proof is not provided; (b) the file must be converted to CMYK; or (c) any of the published digital specifications are not met. Conversion to Publisher’s requirements will be billed at Publisher’s cost.

Publisher does not guarantee printed or electronic results. Publisher assumes no liability for ad materials beyond normal careful handling.

Customer will provide Publisher access to its third-party ad server reports prior to campaign launch if Customer chooses to serve the campaign from a third-party ad server.

Except for the indemnification obligations set forth in these Terms, (i) each of Customer’s and Publisher’s aggregate liability under this agreement shall be limited to the amounts paid (or payable) by Customer to Publisher under the Order, plus Publisher’s costs of collection, if incurred, and (ii) neither party shall have any liability for any special, consequential, indirect, exemplary or punitive damages, regardless of whether such party has been advised of the possibility of such damages and notwithstanding any failure of essential purpose of any limited remedy.

This Agreement shall be governed by the laws of and for the Commonwealth of Virginia without regard to conflicts of laws principles. In the event of any dispute or claim arising from this Agreement, the parties hereby irrevocably submit to the exclusive jurisdiction of the federal and state courts in and for Fairfax County, Virginia, as applicable.