52%
of readers have acted on seeing an ad in our publications
About APPA
The American Public Power Association is the voice of not-for-profit, community-owned utilities that power approximately 2,000 towns and cities nationwide. We represent public power before the federal government to protect the interests of the more than 55 million people that public power utilities serve across the United States and its territories. We advise on electricity policy, grid technology and operations, and workforce development in support of safe, modern, and resilient utilities.
In addition to community-owned utilities, our membership includes state/regional associations of utilities and joint action agencies that buy wholesale power and a host of products and services collectively for their members. Our membership also includes more than 200 companies that provide products and services to the electric utility industry.
Public power systems are powerful economic engines that:
Are run mostly by municipal governments
Can adopt new programs and technologies with speed
Serve anywhere from 100 to 1.5 million meters in a region
Generate, buy, sell, transmit, and distribute electricity
Depend on a mix of fuels — natural gas, coal, nuclear, solar, wind, hydro, etc.
Are regulated mostly by local/state laws and set their own rates
Engage the public power community nationwide
APPA connects you to decision makers at public power utilities, associations, and agencies that constitute 59% of providers in the $250 billion electric utility market.
Reach the top executives and policymakers who approve strategic planning, budgeting, purchasing, and contracting.
General managers/CEOs
Chief operating and financial officers
Superintendents and managers
Resource planners
Mayors and city council members
Governance board members and commissioners
APPA members turn to us first for industry news and insights. More than 1 in 10 readers report that we are their sole source of industry news, unique perspectives, case studies, and custom analysis of the impact of industry developments.
APPA’s media and resources also command the attention of key players in the North American power industry.
Federal government agencies
Major news outlets
Community choice aggregators
Rural electric cooperatives
Investor-owned utilities
Consultants and service organizations
Vendors and suppliers
Public Power Magazine
Published six times a year, Public Power magazine is the American Public Power Association’s flagship periodical. The print issue is mailed to more than 10,000 leaders in municipal and other utilities, state associations, join action agencies, federal power agencies, federal regulatory and policy bodies, and other leading energy industry entities. Magazine stories are also posted online for open access and promoted through APPA’s social media, email, and newsletter channels.
APPA publications are the go-to source on key industry trends and topics:
Our Sponsored Advertising Feature option fully aligns with editorial tone, look, and feel to provide a seamless experience for readers and highlight your message. Your headline is even listed in the magazine table of contents. You can also leverage the expertise of APPA’s team to research and write the sponsored advertising feature for you in the most engaging news style. The feature will appear in the print magazine and will be included in the digital version on PublicPower.org for 12 months.
Ask us about this option!
Public Power Magazine Specs
Display Ads
Sponsored Content Ads
Placement
Size
Two-Page Spread
18″ x 10.875″ Trim 18.25″ x 11.125″ Bleed 16.875″ x 9.5″ Live Area
Full Page, with Bleed
9” x 10.875” Trim 9.25” x 11.125” Bleed 7.8125” x 9.5” Live Area
1/2 Page (Horizontal Only)
7.8125″ x 4.625″
1/3 Page (Vertical Only)
2.4375″ x 9.5″
1/4 Page (Vertical Only)
3.75″ x 4.625″
placement
size
Exclusive display ad in new issue alert email
600×100 pixels, 150 dpi only Max file size 50k
Embedded Ad by Issue – Exclusive
300 x 250 pixels | JPG URL
Placement
Size
Sponsored Advertising Feature – Sponsored advertising content developed by APPA news team
You will work with the APPA team to create a fully designed advertorial that will stay live on APPA’s website for one year. Files Needed: Logo (.eps format)
Corporate Profile
1-page corporate profile • 350-word feature • 70 character limit for headline • one image • logo (.eps format) • company name • contact information (email, phone, individual name (if desired). • short company description/list of services (up to 500 characters total) 2-page corporate profile • 800-word feature • 70 character limit for headline • two images • logo (.eps format) • company name • contact information (email, phone, individual name (if desired). • short company description/list of services (up to 500 characters total)
Advertorial – Sponsored advertising content submitted by you (the advertiser)
1-page advertorial • 650-word feature • 70 character limit for headline logo (.eps format) or image 2-page advertorial • 800-word feature • 70 character limit for headline logo (.eps format) and image Materials are due a week before the art due deadline
Public Power Print Directory
With a two-year shelf life, this will be on purchasing decision-maker desks (for all 2,000 public power electric utilities) for 2025-2027.
Reserve your placement for the 2027-2028 edition beginning in 2026
Ad Type
specs
Rate
Back Cover
8.375” x 11.125” bleed
$8,250
Inside Front or Back Cover
8.375” x 11.125” bleed
$7,700
Full Page Regular
8.375” x 11.125” bleed
$5,940
2/3 Page (Vertical Only)
4.583” x 9.5”
$4,290
1/2 Page (Horizontal Only)
7” x 4.583”
$3,410
1/3 Page (Vertical Only)
2.166” x 9.5”
$2,750
1/4 Page (Vertical Only)
3.333” x 4.583”
$2,200
1/8 Page(Vertical Only)
2.166” x 3.333”
$1,320
Print Enhancements – Contact your Account Executive for Pricing
Belly Band
Be the premier focus of readers by wrapping your message around the front cover of the Directory.
Cover Tip
Get maximum visibility by featuring your message on the cover of the Directory, ensuring it’s the first thing readers see when they open it.
Corporate associate members receive a 10% discount on all ad rates.
The Public Power Statistical Report is the central source for American Public Power Association members to find data from APPA and state and federal agencies that detail key aspects of public power and the electric utility industry – including data on generation, sales, and rates.
Mailed with the March/April issue of Public Power magazine and posted on PublicPower.org, this report is used throughout the year by public power utilities to look up key statistics and facts related to the industry.
*Cover positions are awarded on a first-come, first-served basis, so reserve your space today!
Ad close: 1/30/2026 | Art due: 2/9/2026
Rates & Specs – Save with bundle discounts!
Placement
Specs
Rates
Outside Back Cover
9.25″ x 11.125″ Bleed 9″ x 10.875″ Trim 7.8125″ x 9.5″ Live Area
$6,375
Inside Front Cover
9.25″ x 11.125″ Bleed 9″ x 10.875″ Trim 7.8125″ x 9.5″ Live Area
$5,950
Inside Back Cover
9.25″ x 11.125″ Bleed 9″ x 10.875″ Trim 7.8125″ x 9.5″ Live Area
$5,950
Full Page, Full Color
9.25″ x 11.125″ Bleed 9″ x 10.875″ Trim 7.8125″ x 9.5″ Live Area
$4,900
1/2 Page (Horizontal Only), Full Color
7.8125″ x 4.625″
$2,600
1/4 Page (Vertical Only), Full Color
3.75″ x 4.625″
$1,800
ELITE corporate members get a 25% discount! Corporate associate members receive a 10% discount on all ad rates.
Public power decision-makers across the country wake up to Public Power Current on their smartphones, tablets, and computers. With a dedicated and experienced news team, we provide meaningful content to a wide subscriber base. Member surveys and reader feedback consistently show that the Current is the preferred source of news and information for public power leaders.
10,000+ Current Subscribers Include: • Leaders and staff from APPA’s member utilities • Joint action agencies and state associations • City/town leadership from cities served by our member utilities • Those who work in federal agencies and other trade organizations • Representatives from our corporate members (supplier/vendor companies and consultancies) • Members of the news media who focus on energy • Capitol Hill staffers
Sponsored Content Specs & Rates
Ad Type
Specs
Rates
Full FeatureArticle *Exclusive to 1 per issue
• Written by APPA in consultation with client • Premier position; inserted once-per-week for two months • Rotating summaries/headlines in Current • Hosted on PublicPower.org for 12 months • Discuss custom feature with APPA news team
$12,000 per article
Prime visibility for a full year! Save even more when you bundle with other digital or print placements.
Premium Placement Summary *Exclusive to 1 per Newsletter
• Text submitted by advertiser • 50 words, headline, and clickthrough URL
$6,500 per month
Summary
• Submitted by advertiser • Rotating summaries/headlines in Current • Content ideas and edits from APPA news team • Submit up to three 50-word summaries with headlines and hyperlink URL
$5,500 per month
Display Ads Specs & Rates
Ad Type
Specs
Rates
Headline Leaderboard
Premier position in Current • 600×100 pixels • 150 dpi jpg only • Max file size: 50K • Clickthrough URL
$4,500 per month
Middle Leaderboard
• 600×100 pixels • 150 dpi jpg only • Max file size: 50K • Clickthrough URL
$3,500 per month
Video *Exclusive to 1 video ad per Newsletter issue; 4 placements per month
• Screenshot dimensions: 1200×628 pixels; 150 dpi jpg only; max file size: 50K • Video image linked to Vimeo or YouTube • In lieu of screenshot, APPA can pull from existing embed play screen.
$1,400 per month
Option to change video each week
ELITE corporate members get a 25% discount! Corporate associate members receive a 10% discount on all ad rates.
Public power decision-makers across the country wake up to Public Power Current on their smartphones, tablets, and computers. With a dedicated and experienced news team, we provide meaningful content to a wide subscriber base. More than 17,000subscribers receive this exclusive Friday Newsletter to access exclusive news and features on federal policy, regional and state initiatives, and in-depth profiles of public power utilities across the country. The Newsletter reaches a wide audience of public power officials across a range of professional roles.
*EXCLUSIVE Sponsor Package:$5,000
Limit 1 per month
Includes Rectangle Banner and Sponsored Content piece
Sent Every Friday
AD UNIT
SIZE
Rectangle
300 x 250 pixels
Sponsored Content
140 character headline; 300 character body; plus web-ready 520 x 100 image/logo and URL*
These positions will sell on an annual basis and are first-come, first-served. | Limited to 6 advertisers.
Take advantage of this exclusive opportunity to align your brand with the modern, robust Online Public Power Directory. Members access this searchable and filterable web database of public utilities, federal power agencies, joint action agencies, regional associations, and other utility organizations and systems. Each of the six exclusive advertisers will rotate through three leaderboard positions. The ads will rotate with each click of the user’s mouse to ensure maximum exposure for all ads.
Ad Type
Specs
Annual Rate
Leaderboard
728 x 90 pixels | jpg or png | URL
$5,500
ELITE corporate members get a 25% discount! Corporate associate members receive a 10% discount on all ad rates.
Public Power Now Podcast
WEEKLY
Episodes on Monday
250+
avg. downloads per episode
The American Public Power Association’s Public Power Now podcast brings listeners the latest news and insights from key public power utility executives, power industry players and APPA staff.
PACKAGE
DELIVERABLES
RATE
Basic Sponsorship
• Brief pre-roll and post-roll promotional segment, read by the podcast host (copy provided by sponsor. Between 70-80 words.) • Name recognition in the podcast description • Sponsor will be recognized in all promos that APPA sends for the episode(s) • Sponsor name on podcast platforms (Apple/Google/Spotify)
$1,000 for every episode in the month of your choice.
*The APPA team has the right to adjust when a certain podcast is sponsored due to any possible conflicting interests.
APPA has a vibrant and fast-growing social media presence with tremendous engagement from members and other public power stakeholders. Content is refreshed every day and tailored to a range of interests, so we have a consistent following. We now offer you the opportunity to raise your profile and engage with a broad energy industry audience and a changing demographic by advertising on our social media channels.
Followers as of Sept 2025
PAST YEAR IMPRESSIONS
PAST YEAR ENGAGEMENTS
X (formerly Twitter)
9,980+
171K
841
Facebook
11,240+
388K
5.7K
LinkedIn
16,880+
318K
10.5K
Instagram
4,185+
82K
3.2K
Rates & Specs
Ads will run only on the channels indicated below.
Ad Type/Specs
1 Month
3 months
6 months
VIDEO FEATURE Sponsored advertising video featured on APPA’s YouTube, Facebook, Twitter, and Instagram once a week for duration of ad run. Video must be provided by advertiser and length limited to 2 minutes. File formats: mp4, m4v, mov APPA offers free consulting on video topic, approach, and format.
$3,000
$7,000
$12,000
X (formerly Twitter) Sponsored advertising Tweet featured once a week for duration of ad run. 440 x 220 pixels JPG image with message not to exceed 280 characters.
$1,100
$2,800
$5,150
FACEBOOK Sponsored advertising post featured once a week for duration of ad run. 1200 x 630 pixels JPG image with message not to exceed 25 words. Clickthrough URL.
$1,000
$2,750
$5,100
INSTAGRAM Sponsored advertising post on Instagram featured once a week for duration of ad run. 1080 x 1080 pixels JPG image only. Clickthrough URL.
$1,000
$2,750
$5,100
LINKEDIN Sponsored advertising post featured once a week for duration of ad run. 1,200 x 627 pixels. Message not to exceed 25 words. Clickthrough URL.
$1,000
$2,750
$5,100
ELITE corporate members get a 25% discount! Corporate associate members receive a 10% discount on all ad rates.
Already advertising with us? Upgrade your sponsored advertising content in Public Power Current with a sponsored Facebook post for $200 or a sponsored Tweet for $200.
Discretionary Rights
APPA expressly reserves the right to reject or remove any sponsored post on its social media networks at any time. Final approval of all creative material is at the sole discretion of APPA. In addition, APPA reserves the right, at any time, to re-evaluate previously approved creative material to ensure ongoing compliance with our advertising guidelines and an optimal user experience, especially if posts elicit significant negative feedback from our audience.
Retargeting Campaign
Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own.
Provide your campaign budget and your ads will run until contracted impressions are met on APPA’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.
Rates
Elite
Corporate
Non-Member
Display
$38 CPM
$45 CPM
$50 CPM
Video
$45 CPM
$55 CPM
$60 CPM
**Minimum of 35k impressions per month**
Specs
Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:
Required Display Ad Assets:
Display banners for both desktop and mobile in all of these sizes:
300×250
300×600
160×600
Click-through URL
320×50
468×60
728×90
Required Video Ad Assets:
Aspect Ratio:
16:9
Recommended Size:
1920×1080
Bitrate:
>=2500 kbps
Lower quality than 2500 kbps supported but not advised due to limited demand
Geofencing is the most targeted and effective way to reach an audience that has visited a very specific location at a specific time. For conferences, we start collecting user data on the first day of the show. As users enter the geofenced area their mobile id is collected and we can immediately start to serve your marketing message to this audience. We continue to deliver ads during the conference for an effective “at market” campaign and then target these same users for a week (or more) after the event.
By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices and homes after the show. Don’t miss this targeted advertising opportunity!
Option 1:
Device ID or “Lookback” Geofencing
This option allows you to capture attendees from the event location and serve them ads after the event. It’s a great way to keep your brand top of mind with this targeted audience.
40,000 minimum impressions per campaign
$40 CPM for Display Ads, $65 CPM for Video Ads
One set of creative supplied
Option 2:
Microproximity PLUS Device ID or “Lookback” Geofencing
This option allows you to serve ads to attendees both during and after the event. While attendees are at the event, your ad may highlight a session you are speaking at, a special offsite event you are hosting, or simply direct them to your booth. After the event, you may change your creative to a broader message about your brand.
80,000 minimum impressions per campaign
$40 CPM for Display Ads, $65 CPM for Video Ads
Two sets of creative may be supplied
GeofencingSpecs:
Submit all sizes for maximum reach. This is a mobile-heavy campaign, so the 300×250 and 320×50 will deliver the most impressions. Make the text on your ad as large and easy to read as possible. Consider using an animated GIF with multiple frames for the 320×50 so the text can be large and spread across multiple frames.
Display banners for both desktop and mobile in the following sizes (JPEG or GIF plus the click-through URL)
When emailing us your materials, please include the client acronym in your subject line.
All advertisers are subject to review and publisher’s advertising policies.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Public Power Current Newsletter Submissions are due 2 weeks before run date!
All advertisements are subject to the approval of the Publisher.
Advertiser indemnifies The YGS Group and the American Public Power Association (APPA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.
Ad Submission Info
PRINT REQUIREMENTS AND FORMATS
A high-resolution PDF/X-1a file is required for all ads.
Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
All fonts used must be embedded in the PDF file.
Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
Flatten all layers and set transparency to highest setting.
Ads must be suitable to print as-is. Association is not responsible for any errors in content.
PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
FOR PRINT SUBMISSION
For instructions on how to upload your A high-resolution PDF/X-1a file, click here.
