40%
have acted on seeing an ad in our publications
About APPA
The American Public Power Association is the voice of not-for-profit, community-owned utilities that power 2,000 towns and cities nationwide. We represent public power before the federal government to protect the interests of the more than 49 million customers that public power utilities serve, and the 96,000 people they employ. We advocate and advise on electricity policy, resilience, cybersecurity, grid operations, technology, trends, and training.
In addition to community-owned utilities, our membership includes state/regional associations of utilities and joint action agencies that buy wholesale power and a host of products and services collectively for their members. Our membership also includes more than 200 companies that provide products and services to the electric utility industry.
Public power systems are powerful economic engines that:
Are run mostly by municipal governments
Can adopt new programs and technologies with speed
Serve anywhere from 100 to 1.5 million meters in a region
Generate, buy, sell, transmit, and distribute electricity
Depend on a mix of fuels — natural gas, coal, nuclear, solar, wind, hydro, etc.
Are regulated mostly by local/state laws and set their own rates
Engage the public power community nationwide
APPA connects you to decision makers at public power utilities, associations, and agencies that constitute 58% of providers in the $250 billion electric utility market.
Reach the top executives and policymakers who approve strategic planning, budgeting, purchasing, and contracting.
General managers/CEOs
Chief operating and financial officers
Superintendents and managers
Resource planners
Mayors and city council members
Governance board members and commissioners
APPA members turn to us first for industry news and insights. More than 1 in 10 readers report that we are their sole source of industry news, unique perspectives, case studies, and custom analysis of the impact of industry developments.
APPA’s media and resources also command the attention of key players in the North American power industry.
Federal government agencies
Major news outlets
Community choice aggregators
Rural electric cooperatives
Investor-owned utilities
Consultants and service organizations
Vendors and suppliers
Public Power Magazine
Published six times a year, Public Power magazine is the American Public Power Association’s flagship periodical. The print issue is mailed to more than 10,000 leaders in municipal and other utilities, state associations, join action agencies, federal power agencies, federal regulatory and policy bodies, and other leading energy industry entities. Magazine stories are also posted online for open access and promoted through APPA’s social media, email, and newsletter channels.
APPA publications are the go-to source on key industry trends and topics:
Our Sponsored Advertising Feature option fully aligns with editorial tone, look, and feel to provide a seamless experience for readers and highlight your message. Your headline is even listed in the magazine table of contents. You can also leverage the expertise of APPA’s team to research and write the sponsored advertising feature for you in the most engaging news style. The feature will appear in the print magazine and will be included in the digital version on PublicPower.org for 12 months.
Ask us about this option!
Public Power Magazine Specs
Placement
Size
Indesign Template
Two-Page Spread
18″ x 10.875″ Trim 18.25″ x 11.125″ Bleed 16.875″ x 9.5″ Live Area
Sponsored Advertising Feature – Sponsored advertising content developed by APPA news team
You will work with the APPA team to create a fully designed advertorial that will stay live on APPA’s website for one year.
Files Needed: Logo (.eps format)
Advertorial – Sponsored advertising content submitted by you (the advertiser)
1-page advertorial • 650-word feature • 70 character limit for headline logo (.eps format) or image 2-page advertorial • 800-word feature • 70 character limit for headline logo (.eps format) and image Materials are due a week before the art due deadline
Placement
Size
Corporate Profile
1-page corporate profile • 350-word feature • 70 character limit for headline • one image • logo (.eps format) • company name • contact information (email, phone, individual name (if desired). • short company description/list of services (up to 500 characters total) 2-page corporate profile • 800-word feature • 70 character limit for headline • two images • logo (.eps format) • company name • contact information (email, phone, individual name (if desired). • short company description/list of services (up to 500 characters total) 1-page corporate profile and advertorial • full-page ad unit with bleed (9.25” x 11.125”) • 350-word feature • 70 character limit for headline • one image • logo (.eps format) • company name • contact information (email, phone, individual name (if desired). • short company description/list of services (up to 500 characters total)
Exclusive display ad in new issue alert email
600×100 pixels, 150 dpi only Max file size 50k
Embedded Ad by Issue – Exclusive
300 x 250 pixels | JPG URL
Public Power Statistical Report
The Public Power Statistical Report is the central source for American Public Power Association members to find data from APPA and state and federal agencies that detail key aspects of public power and the electric utility industry – including data on generation, sales, and rates.
Mailed with the March/April issue of Public Power magazine and posted on PublicPower.org, this report is used throughout the year by public power utilities to look up key statistics and facts related to the industry.
*Cover positions are awarded on a first-come, first-served basis, so reserve your space today!
Ad close: 1/30/2024
Art due: 2/8/2024
Rates & Specs – Save with bundle discounts!
Placement
Specs
Rates
Outside Back Cover
9.25″ x 11.125″ Bleed 9″ x 10.875″ Trim 7.8125″ x 9.5″ Live Area
$6,375
Inside Front Cover
9.25″ x 11.125″ Bleed 9″ x 10.875″ Trim 7.8125″ x 9.5″ Live Area
$5,950
Inside Back Cover
9.25″ x 11.125″ Bleed 9″ x 10.875″ Trim 7.8125″ x 9.5″ Live Area
$5,950
Full Page, Full Color
9.25″ x 11.125″ Bleed 9″ x 10.875″ Trim 7.8125″ x 9.5″ Live Area
$4,900
1/2 Page (Horizontal Only), Full Color
7.8125″ x 4.625″
$2,600
1/4 Page (Vertical Only), Full Color
3.75″ x 4.625″
$1,800
ELITE corporate members get a 25% discount!
Corporate associate members receive a 10% discount on all ad rates.
Public Power Website
53,000+
Visits Per Month
With sought-after content updated every day, the PublicPower.org website draws new and return visitors in record numbers. Leverage this traffic with strategically positioned banner ads on high-traffic pages. You can refresh your ad every month, drive traffic to your landing pages, and track ad performance in real time.
Note: Ads may be restricted from some pages at the discretion of the association.
Ad Type
Specs
1 Month
3 Months
6 months
9 months
12 months
Sidebar First — multiple pages Up to 5 ads rotating in one position
300 x 250 pixels | URL
$1,250
$3,375
$6,500
$9,625
$11,500
Leaderboard — multiple pages Up to 5 ads rotating in one position
728 x 90 pixels | URL
$1,000
$2,750
$5,250
$7,750
$9,000
Sidebar Second — run of subpage Up to 5 ads rotating in one position
300 x 250 pixels | URL
$580
$1,400
$2,525
$3,000
$3,750
ELITE corporate members get a 25% discount!
Corporate associate members receive a 10% discount on all ad rates.
Public Power Suppliers Guide
The Online Suppliers Guide is a dedicated platform where buyers look for the products and services their utility needs. This user-friendly tool is built with intuitive categories and organization, strategic hyperlinks, and robust search capabilities. Make sure your company is listed, and enhance your presence with a prominent display ad.
Featured company (Limited to 8) Logo and description on top of Suppliers Guide landing page
• Logo size: 120 x 60 pixels for rectangular logos and 120 x 120 pixels for taller logos • Text: 40 words max • Click-through URL
–
–
$1,750
Premier listing in 3 categories
Company/Product Information: • Logo • Company profile (less than 500 characters) • Product description (less than 1000 characters) • Contacts • Web and social links, and Google Maps link • Images should be at or under 300 pixels and 300 dpi
400 x 300 pixels | Creative Accepted: Vimeo and YouTube embed links | Movie duration: up to 5 minutes
–
–
$200
Category sponsorship listing in 3 categories Appear first in category search results.
Video • 400 x 300 pixels | Creative Accepted: Vimeo and YouTube embed links | Movie duration: up to 5 minutes
Company/Product Information: • Logo • Company profile (less than 500 characters) • Product description (less than 1000 characters) • Contacts • Web and social links, and Google Maps link
• Leaderboard: 728 x 90 pixels | JPG | File size no greater than 100kb • Click-through URL
$1,000
$1,990
$3,850
Public Power Current E-Newsletter
Our member’s #1 source for industry news!
3 issues per week: sent every Tuesday, Wednesday, and Thursday (except holidays). Submissions due 2 weeks before run date
Public power decision-makers across the country wake up to Public Power Current on their smartphones, tablets, and computers. With a dedicated and experienced news team, we provide meaningful content to a wide subscriber base. Member surveys and reader feedback consistently show that the Current is the preferred source of news and information for public power leaders.
10,000
SUBSCRIBERS
30,000
Estimated Ad Impressions per month
3
issues distributed per week
10,000+ Current Subscribers Include: • Leaders and staff from APPA’s member utilities • Joint action agencies and state associations • City/town leadership from cities served by our member utilities • Those who work in federal agencies and other trade organizations • Representatives from our corporate members (supplier/vendor companies and consultancies) • Members of the news media who focus on energy • Capitol Hill staffers
Ad Type
Specs
Rates
SPONSORED CONTENT Full FeatureArticle *Exclusive to 1 per issue
• Written by APPA in consultation with client • Premier position; inserted once-per-week for two months • Rotating summaries/headlines in Current • Hosted on PublicPower.org for 12 months • Discuss custom feature with APPA news team
$12,000 per article
Prime visibility for a full year!
Save even more when you bundle with other digital or print placements.
SPONSORED CONTENT Premium Placement Summary – *Exclusive to 1 per enewsletter
• First placement in the enewsletter • Text submitted by advertiser • 50 words, headline, and clickthrough URL
$6,500 per month
SPONSORED CONTENT Summary
• Submitted by advertiser • Rotating summaries/headlines in Current • Content ideas and edits from APPA news team • Submit up to three 50-word summaries with headlines and hyperlink URL
$5,500 per month
DISPLAY Headline Leaderboard
Premier position in Current • 600×100 pixels • 150 dpi jpg only • Max file size: 50K • Clickthrough URL
$4,500 per month
DISPLAY Middle Leaderboard
• 600×100 pixels • 150 dpi jpg only • Max file size: 50K • Clickthrough URL
$3,500 per month
DISPLAY Video *Exclusive to 1 video ad per enewsletter issue; 4 placements per month
• Screenshot dimensions: 423×238; 150 dpi jpg only; max file size: 50K • Video image linked to Vimeo or YouTube • In lieu of screenshot, APPA can pull from existing embed play screen.
$1,400 per month
Option to change video each week
ELITE corporate members get a 25% discount!
Corporate associate members receive a 10% discount on all ad rates.
Online Public Power Directory
Act now! These positions will sell on an annual basis and are first-come, first-served.
Limited to 6 advertisers.
Take advantage of this exclusive opportunity to align your brand with the modern, robust Online Public Power Directory. Members access this searchable and filterable web database of public utilities, federal power agencies, joint action agencies, regional associations, and other utility organizations and systems. Each of the six exclusive advertisers will rotate through three leaderboard positions. The ads will rotate with each click of the user’s mouse to ensure maximum exposure for all ads.
Ad Type
Specs
Annual Rate
Leaderboard
728 x 90 pixels | jpg or png | URL
$5,500
ELITE corporate members get a 25% discount!
Corporate associate members receive a 10% discount on all ad rates.
Public Power Social Media Channels
Boosting is included on all social media posts!
APPA has a vibrant and fast-growing social media presence with tremendous engagement from members and other public power stakeholders. Content is refreshed every day and tailored to a range of interests, so we have a consistent following. We now offer you the opportunity to raise your profile and engage with a broad energy industry audience and a changing demographic by advertising on our social media channels.
Followers as of Sept 2023
PAST YEAR IMPRESSIONS
PAST YEAR ENGAGEMENTS
X (formerly Twitter)
11,800+
387K
9.9K
Facebook
5,500+
555K
3.7K
LinkedIn
7,700+
383K
4.2K
Instagram
3,500+
159K
7.2K
Rates & Specs
Ads will run only on the channels indicated below.
Ad Type/Specs
1 Month
3 months
6 months
VIDEO FEATURE Sponsored advertising video featured on APPA’s YouTube, Facebook, Twitter, and Instagram once a week for duration of ad run. Video must be provided by advertiser and length limited to 2 minutes. File formats: mp4, m4v, mov APPA offers free consulting on video topic, approach, and format.
$3,000
$7,000
$12,000
X (formerly Twitter) Sponsored advertising Tweet featured once a week for duration of ad run. 440 x 220 pixels JPG image with message not to exceed 280 characters.
$1,100
$2,800
$5,150
FACEBOOK Sponsored advertising post featured once a week for duration of ad run. 1200 x 630 pixels JPG image with message not to exceed 25 words. Clickthrough URL.
$1,000
$2,750
$5,100
INSTAGRAM Sponsored advertising post on Instagram featured once a week for duration of ad run. 1080 x 1080 pixels JPG image only. Clickthrough URL.
$1,000
$2,750
$5,100
LINKEDIN Sponsored advertising post featured once a week for duration of ad run. 1,200 x 627 pixels. Message not to exceed 25 words. Clickthrough URL.
$1,000
$2,750
$5,100
Already advertising with us? Upgrade your sponsored advertising content in Public Power Current with a sponsored Facebook post for $200 or a sponsored Tweet for $200.
ELITE corporate members get a 25% discount!
Corporate associate members receive a 10% discount on all ad rates.
Discretionary Rights
APPA expressly reserves the right to reject or remove any sponsored post on its social media networks at any time. Final approval of all creative material is at the sole discretion of APPA. In addition, APPA reserves the right, at any time, to re-evaluate previously approved creative material to ensure ongoing compliance with our advertising guidelines and an optimal user experience, especially if posts elicit significant negative feedback from our audience.
Retargeting Campaign
Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own.
Provide your campaign budget and your ads will run until contracted impressions are met on APPA’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.
Rates
Elite
Corporate
Non-Member
Display
$38 CPM
$45 CPM
$50 CPM
Video
$45 CPM
$55 CPM
$60 CPM
**Minimum of 35k impressions per month**
Specs
Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:
Required Display Ad Assets:
Display banners for both desktop and mobile in all of these sizes:
300×250
300×600
160×600
Click-through URL
320×50
468×60
728×90
Required Video Ad Assets:
Aspect Ratio:
16:9
Recommended Size:
1920×1080
Bitrate:
>=2500 kbps
Lower quality than 2500 kbps supported but not advised due to limited demand
Geofencing is mobile marketing taken to the next level, allowing a perimeter to be set up that triggers user interaction when subscribers enter the space. Geofencing also lets you get the most out of your advertising with powerful analytics, including insights into how many people see your ad and how many people engage.
Don’t miss this hyper-targeted location-based advertising opportunity!
Packages start at $1,700 for 40,000 impressions.
Display banners for both desktop and mobile in all of these sizes (JPEF or GIF plus click-through URL):
728 x 90 pixels
300 x 250 pixels
300 x 600 pixels
160 x 600 pixels
320 x 50 pixels
Public Power Now Podcast
New episodes every Monday!
The American Public Power Association’s Public Power Now podcast brings listeners the latest news and insights from key public power utility executives, power industry players and APPA staff.
• Brief pre-roll and post-roll promotional segment, read by the podcast host (copy provided by sponsor) • Name recognition in the podcast description • Sponsor will be recognized in all promos that APPA sends for the episode(s) • Sponsor name on podcast platforms (Apple/Google/Spotify)
$1,000 for every episode in the month of your choice.
**The APPA team has the right to adjust when a certain podcast is sponsored due to any possible conflicting interests.
Digital Ad Deadlines
2023 Digital ad deadlines
Month ad is running in
Art deadline
January
12/15
February
1/16
March
2/14
April
3/14
May
4/14
June
5/15
July
6/14
August
7/14
September
8/14
October
9/14
November
10/16
December
11/13
2024 Digital Ad Deadlines
Month ad is running in
Art deadline
January
12/12
February
1/12
March
2/15
April
3/15
May
4/12
June
5/15
July
6/14
August
7/12
September
8/15
October
9/13
November
10/15
December
11/15
Sponsored Eblast Deadlines
Must provide materials two weeks before your send date.
When emailing us your materials, please include the client acronym in your subject line.
All advertisers are subject to review and publisher’s advertising policies.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
All advertisements are subject to the approval of the Publisher.
Advertiser indemnifies The YGS Group and the American Public Power Association (APPA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.
Ad Submission Info
PRINT REQUIREMENTS AND FORMATS
A high-resolution PDF/X-1a file is required for all ads.
Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
All fonts used must be embedded in the PDF file.
Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
Flatten all layers and set transparency to highest setting.
Ads must be suitable to print as-is. Association is not responsible for any errors in content.
PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
FOR PRINT SUBMISSION
For instructions on how to upload your A high-resolution PDF/X-1a file, click here.
