About APPA

The American Public Power Association is the voice of not-for-profit, community-owned utilities that power 2,000 towns and cities nationwide. We represent public power before the federal government to protect the interests of the more than 49 million people that public power utilities serve, and the 93,000 people they employ. Our association advocates and advises on electricity policy, technology, trends, training, and operations. Our members strengthen their communities by providing superior service, engaging citizens, and instilling pride in community-owned power.

In addition to community-owned utilities, our membership includes state/regional associations of utilities and joint action agencies that buy wholesale power and a host of products and services collectively for their members. Our membership also includes more than 200 companies that provide products and services to the electric utility industry

Public power systems are powerful economic engines that:

  • Are run mostly by municipal governments
  • Can adopt new programs and technologies with speed
  • Serve anywhere from 100 to 1.5 million meters in a region
  • Generate, buy, sell, transmit, and distribute electricity
  • Depend on a mix of fuels — natural gas, coal, nuclear, solar, wind, hydro, etc.
  • Are regulated mostly by local/state laws and set their own rates

Engage the public power community nationwide

APPA connects you to decision makers at public power utilities, associations, and agencies that constitute 59% of providers in the $250 billion electric utility market.

Reach the top executives and policymakers who approve strategic planning, budgeting, purchasing, and contracting.

  • General managers/CEOs
  • Chief operating and financial officers
  • Superintendents and managers
  • Resource planners
  • Mayors and city council members
  • Governance board members and commissioners

APPA’s media and resources also command the attention of key players in the North American power industry.

  • Federal government agencies
  • Major news outlets
  • Community choice aggregators
  • Rural electric cooperatives 
  • Investor-owned utilities
  • Consultants and service organizations
  • Vendors and suppliers

APPA members turn to us first for industry news and insights. More than 1 in 5 readers report that we are their sole source of industry news, unique perspectives, case studies, and custom analysis of the impact of industry developments.

Circulation by Organization

OrganizationReaders
Public Power utilities10,321
Other electric utilities76
Joint action agencies, regional & state utility associations694
Utility product and service vendors & consultants564
Federal agencies, government entities, power marketing administrations, special interest groups251
News media38

Job Functions of Subscribers

Magazine subscribers work in:

  • Utility leadership and governance
  • Engineering and operations
  • Management and supervision
  • Customer service and communications
  • Administration, human resources, IT
  • Finance and accounting
  • Pricing, policy, and legal services
  • Energy and environmental services

Circulation by Region

RegionReaders
East North Central1,517
Illinois, Indiana, Michigan, Ohio, Wisconsin
West North Central1,731
Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota
East South Central1,092
Alabama, Kentucky, Mississippi, Tennessee
New England658
Connecticut, Main, Massachusetts, New Hampshire, Rhode Island, Vermont
Middle Atlantic499
Delaware, New Jersey, New York, Pennsylvania
South Atlantic1,698
District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, West Virginia
Mountain786
Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming
Pacific1,617
Alaska, California, Hawaii, Oregon, Washington
U.S. Territories160
International20

Editorial Calendar

IssueEditorial HighlightsAd CloseArt DueMail Date
Jan-Feb 2023Planning for the Future
Buyer’s Guide ships with this issue
12/1/202212/12/2022January 2023
Mar-Apr 2023Culture Change
Statistical Report ships with this issue
1/30/20232/8/2023March 2023
May-Jun 2023Countering Threats to Public Power
Bonus distribution – National Conference
3/30/20234/7/2023May 2023
Jul-Aug 2023Leadership5/26/20236/5/2023July 2023
Sept-Oct 2023Supply and Demand 7/23/20238/2/2023September 2023
Nov-Dec 2023Partnerships9/25/202310/3/2023November 2023

*​Editorial Calendar subject to change.

Public Power Rates

Ad Type1 Issue3 issues6 Issues
Back Cover$7,500$7,200$6,375
Inside Front or Back Cover$7,000$6,750$5,950
Double Page Spread$8,200$7,900$6,970
Corporate Profile, two-page spread$6,950
Corporate Profile, full page$5,750
Advertorial – Sponsored advertising content developed by APPA news team.$8,000$7,600$7,200
Advertorial – Sponsored advertising content submitted by you$6,500$6,250$5,500
Full Page Premium – Opposite CEO column$6,200$5,900$5,250
Full Page Regular$5,400$5,150$4,900
1/2 Page (Horizontal Only)$3,100$2,950$2,600
1/3 Page (Vertical Only)$2,500$2,375$2,250
1/4 Page (Vertical Only)$2,000$1,900$1,800
Exclusive Display Ad in New Issue Alert Email$1,500$1,400$1,300
Embedded Ad by Issue – Exclusive
Ad is placed within every online article of Public Power Magazine for 2 months
$1,500

Corporate associate members receive a 10% discount on all ad rates. And ELITE corporate members get a 25% discount!

Hot Topics

Our Sponsored Advertising Feature advertorial option fully aligns with editorial tone, look, and feel to provide a seamless experience for readers and highlight your message. Your ad headline is even listed in the magazine table of contents.

You can also leverage the expertise of APPA’s own news team to research and write the sponsored advertising feature for you in the most engaging news style. The feature will appear in the print magazine and will be included in the digital version on PublicPower.org for 12 months. You can have an exclusive display ad in bimonthly new issue alert emails sent to drive traffic to magazine stories online.

Ask us about this option!

Public Power Specs

PlacementSize
Two-Page Spread18″ x 10.875″ Trim
18.25″ x 11.125″ Bleed
16.875″ x 9.5″ Live Area
Full Page, with Bleed9” x 10.875” Trim
9.25” x 11.125” Bleed
7.8125” x 9.5” Live Area
1/2 Page (Horizontal Only)7.8125″ x 4.625″
1/3 Page (Vertical Only)2.4375″ x 9.5″
1/4 Page (Vertical Only)3.75″ x 4.625″
Advertorial – sponsored advertising content developed by APPA news teamYou will work with the APPA team to create a fully designed advertorial that will stay live on APPA’s website for one year.

Files Needed:
Logo (.eps format)
Advertorial – sponsored advertising content submitted by you (the advertiser)1-page advertorial 
• 650-word feature
• 70 character limit for headline logo (.eps format) or image
2-page advertorial
• 800-word feature
• 70 character limit for headline logo (.eps format) and image
Materials are due a week before the art due deadline
Corporate Profile 1-page corporate profile 
• 350-word feature
• 70 character limit for headline
• one image
• logo (.eps format) 
• company name 
• contact information (email, phone, individual name (if desired). 
• short company description/list of services (up to 500 characters total)
2-page corporate profile 
• 800-word feature
• 70 character limit for headline
• two images
• logo (.eps format) 
• company name 
• contact information (email, phone, individual name (if desired). 
• short company description/list of services (up to 500 characters total)
1-page corporate profile and advertorial 
• full-page ad unit with bleed (9.25” x 11.125”)
• 350-word feature
• 70 character limit for headline
• one image
• logo (.eps format)
• company name 
• contact information (email, phone, individual name (if desired). 
• short company description/list of services (up to 500 characters total)
Exclusive display ad in new issue alert email 600×100 pixels, 150 dpi only
Max file size 50k
Embedded Ad by Issue – Exclusive300 x 250 pixels | JPG
URL

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8″ away from trim. Spread ads must have at least 3/8″ total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8″ bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. APPA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701

Public Power Statistical Report

The Public Power Statistical Report is the central source for American Public Power Association members to find data from APPA and state and federal agencies that detail key aspects of public power and the electric utility industry – including data on generation, sales, and rates.

Include your message in the Public Power Statistical Report. Mailed with the March/April issue of Public Power magazine and posted on PublicPower.org, this report is used throughout the year by public power utilities to look up key statistics and facts related to the industry.

Cover positions are awarded on a first-come, first-served basis, so reserve your space today!

Ad close: 1/27/2023

Art due: 2/8/2023

Rates & Specs – Save with bundle discounts!

PlacementSpecsRates
Outside Back Cover9.25″ x 11.125″ Bleed
9″ x 10.875″ Trim
7.8125″ x 9.5″ Live Area
$6,375
Inside Front Cover9.25″ x 11.125″ Bleed
9″ x 10.875″ Trim
7.8125″ x 9.5″ Live Area
$5,950
Inside Back Cover9.25″ x 11.125″ Bleed
9″ x 10.875″ Trim
7.8125″ x 9.5″ Live Area
$5,950
Full Page, Full Color9.25″ x 11.125″ Bleed
9″ x 10.875″ Trim
7.8125″ x 9.5″ Live Area
$4,900
1/2 Page (Horizontal Only), Full Color7.8125″ x 4.625″$2,600
1/4 Page (Vertical Only), Full Color3.75″ x 4.625″$1,800

Corporate associate members receive a 10% discount on all ad rates. And ELITE corporate members get a 25% discount!

Public Power Website

90,000

Visits Per Month*

With sought-after content updated every day, the PublicPower.org website draws new and return visitors in record numbers. Leverage this traffic with strategically positioned banner ads on high-traffic pages. You can refresh your ad every month, drive traffic to your landing pages, and track ad performance in real time.

Note: Ads may be restricted from some pages at the discretion of the association.

Ad TypeSpecs1 Month3 Months6 months9 months12 months
Sidebar First — multiple pages
Up to 5 ads rotating in one position
300 x 250 pixels | URL$1,250$3,375$6,500$9,625$11,500
Native Sponsored Content by Topic — exclusive per topic160 x 90 pixels | URL 
Headline: 12 words
Body copy: 50 words
$1,250$3,550$6,750$8,500$10,500
Leaderboard — multiple pages
Up to 5 ads rotating in one position
728 x 90 pixels | URL$1,000$2,750$5,250$7,750$9,000
Sidebar Second — run of subpage
Up to 5 ads rotating in one position
300 x 250 pixels | URL$580$1,400$2,525$3,000$3,750

*Based on 2020 data.

Corporate associate members receive a 10% discount on all ad rates. And ELITE corporate members get a 25% discount!

Public Power Suppliers Guide

The Online Suppliers Guide is a dedicated platform where buyers look for the products and services their utility needs. This user-friendly tool is built with intuitive categories and organization, strategic hyperlinks, and robust search capabilities. Make sure your company is listed, and enhance your presence with a prominent display ad.

Ad TypeSpecs3 Months6 Months12 months
Featured company (Limited to 8)
Logo and description on top of Suppliers Guide landing page
• Logo size: 120 x 60 pixels for rectangular logos and 120 x 120 pixels for taller logos
• Text: 40 words max
• Click-through URL
$1,750
Premier listing in 3 categories Company/Product Information:
• Logo
• Company profile (less than 500 characters)
• Product description (less than 1000 characters)
• Product image 
• Contacts
• Web and social links, and Google Maps link
• Images should be at or under 300 pixels and 300 dpi
Free for elite corporate members Free for elite corporate membersFree for elite corporate members

$495
Premier Listing video upgrade400 x 300 pixels | Creative Accepted: Vimeo and YouTube embed links | Movie duration: up to 5 minutes $200
Category sponsorship listing in 3 categories
Appear first in category search results.
Video
• 400 x 300 pixels | Creative Accepted: Vimeo and YouTube embed links | Movie duration: up to 5 minutes

Company/Product Information:
• Logo
• Company profile (less than 500 characters)
• Product description (less than 1000 characters)
• Product image 
• Contacts
• Web and social links, and Google Maps link
$1,500
Each additional category 
Full category list available here: Suppliers Guide

$50
Basic ListingFree for corporate associate members only.Free for corporate associate members only.Free for corporate associate members only.
Display banner (Limited to 8) • Leaderboard: 728 x 90 pixels | JPG | File size no greater than 100kb
• Click-through URL
$1,000$1,990$3,850

Elite members get a complimentary premier listing and 25% off all other advertising as membership benefits.

Public Power Current E-newsletter

11,000

SUBSCRIBERS

30,000

Estimated Ad Impressions per month

3

issues distributed per week

Public power decision-makers across the country wake up to Public Power Current on their smartphones, tablets, and computers. With a dedicated and experienced news team, we provide meaningful content to a wide subscriber base. Member surveys and reader feedback consistently show that the Current is the preferred source of news and information for public power leaders. 

Our member’s #1 source for industry news!

3 issues per week: sent every Tuesday, Wednesday, and Thursday (except holidays); submissions due 2 weeks before run date

Ad TypeSpecsRates
NATIVE
Sponsored Content – Full Feature
• Exclusive to 1 per issue
• Written by APPA in consultation with client
• Premier position; inserted once-per-week for two months
• Rotating summaries/headlines in Current
• Hosted on PublicPower.org for 12 months
• Discuss custom feature with APPA news team
Prime visibility for a full year!
$12,000 per article

Save even more when you bundle with other digital or print placements.
NATIVE
Premium Placement Sponsored Content – Exclusive to 1 per E-newsletter
• First placement in the E-newsletter
• Text submitted by advertiser
• 50 words, headline, and clickthrough URL
$6,500 per month
NATIVE
Sponsored Content – Summary
• Submitted by advertiser
• Rotating summaries/headlines in Current
• Content ideas and edits from APPA news team

Submit up to three 50-word summaries with headlines and hyperlink URL
$5,500 per month
DISPLAY
Headline Leaderboard
• Premier position in Current
• 600×100 pixels
• 150 dpi jpg only
• Max file size: 50K
• Clickthrough URL
$4,500 per month
DISPLAY
Middle Leaderboard
• 600×100 pixels
• 150 dpi jpg only
• Max file size: 50K
• Clickthrough URL
$3,500 per month
DISPLAY
Video
• Exclusive to 1 video ad per E-newsletter issue; 4 placements per month
• Screenshot dimensions: 423×238; 150 dpi jpg only; max file size: 50K
• Video image linked to Vimeo or YouTube
• In lieu of screenshot, APPA can pull from existing embed play screen.
$1,400 per month

Option to change video each week

Corporate associate members receive a 10% discount on all ad rates. And ELITE corporate members get a 25% discount!

Engage More Readers with Sponsored Content

Advertisers have seen great results with our “Sponsored Advertising Content” options. These options fully align with the editorial tone and look to provide a seamless experience for readers and drive more traffic to your designated web pages. The APPA news team can produce a feature story for you or you can submit your own summary. Association-produced sponsored advertising content is hosted on our website for 12 months and the summary gets premier position in Current.

Online Public Power Directory

Act now! These positions will sell on an annual basis and are first-come, first-served. Limited to 6 advertisers.

Take advantage of this exclusive opportunity to align your brand with the modern, robust Online Public Power Directory. Members access this searchable and filterable web database of public utilities, federal power agencies, joint action agencies, regional associations, and other utility organizations and systems. Each of the six exclusive advertisers will rotate through three leaderboard positions. The ads will rotate with each click of the user’s mouse to ensure maximum exposure for all ads.

Ad TypeSpecsAnnual Rate
Leaderboard728 x 90 pixels | jpg or png | URL$5,500

Corporate associate members receive a 10% discount on all ad rates. And ELITE corporate members get a 25% discount!

Public Power Social Media Channels

Boosting is included on all social media posts!

APPA has a vibrant and fast-growing social media presence with tremendous engagement from members and other public power stakeholders. Content is refreshed every day and tailored to a range of interests, so we have a consistent following. We now offer you the opportunity to raise your profile and engage with a broad energy industry audience and a changing demographic by advertising on our social media channels.

Followers as of Sept 2022PAST YEAR IMPRESSIONSPAST YEAR ENGAGEMENTS
Twitter7,600+848,18612,045
Facebook5,600+757,25014,443
LinkedIn8,600+569,04024,015
Instagram3,500+68,704 (6 months)2,453 (6 months)

Rates & Specs

Ads will run only on the channels indicated below.

Ad Type/Specs1 Month3 months6 months
VIDEO FEATURE
Sponsored advertising video featured on APPA’s YouTube, Facebook, Twitter, and Instagram once a week for duration of ad run. 
Video must be provided by advertiser and length limited to 2 minutes. File formats: mp4, m4v, mov
APPA offers free consulting on video topic, approach, and format.
$3,000$7,000$12,000
TWITTER
Sponsored advertising Tweet featured once a week for duration of ad run.
440 x 220 pixels JPG image with message not to exceed 280 characters. 
$1,100$2,800$5,150
FACEBOOK
Sponsored advertising post featured once a week for duration of ad run.
1200 x 630 pixels JPG image with message not to exceed 25 words. Clickthrough URL.
$1,000$2,750$5,100
INSTAGRAM
Sponsored advertising post on Instagram featured once a week for duration of ad run.
1080 x 1080 pixels JPG image only. Clickthrough URL.
$1,000$2,750$5,100
LINKEDIN
Sponsored advertising post featured once a week for duration of ad run.
1,200 x 627 pixels. Message not to exceed 25 words. Clickthrough URL.
$1,000$2,750$5,100

Already advertising with us? Upgrade your sponsored advertising content in Public Power Current with a sponsored Facebook post for $200 or a sponsored Tweet for $200.

Corporate associate members receive a 10% discount on all ad rates. And ELITE corporate members get a 25% discount!

 

Discretionary Rights

APPA expressly reserves the right to reject or remove any sponsored post on its social media networks at any time. Final approval of all creative material is at the sole discretion of APPA. In addition, APPA reserves the right, at any time, to re-evaluate previously approved creative material to ensure ongoing compliance with our advertising guidelines and an optimal user experience, especially if posts elicit significant negative feedback from our audience.

Website Retargeting

Make APPA’s online audience your audience with ad retargeting. Enjoy exclusive direct access to PublicPower.org visitors and retarget them with your ads to showcase your brand anywhere they visit online. Your ads will appear on multiple major websites and mobile apps, following APPA’s audience wherever they go. Receive detailed reports that allow you to see your campaign results in real-time including impressions, clicks, and geographical locations of ads served.

Stand out with APPA’s uniquely qualified audience that will showcase your business to those who need you the most.

To learn more about retargeting, email Membership@PublicPower.org

Display Rates

EliteCorporateNon-Member
6 months –
120k impressions
$4,650$5,400$6,000
4 months –
100k impressions
$3,800$4,500$5,000
3 months –
60k impressions
$2,280$2,700$3,000

Video Rates

EliteCorporateNon-Member
6 months –
120k impressions
$5,400$6,600$7,200
4 months –
100k impressions
$4,500$5,500$6,000
3 months –
60k impressions
$2,700$3,300$3,600

Specs

Advertiser to provide the materials as noted for the Retargeting Campaign:

Banners:

  • Banners:Landing page URL
  • Ads should be .png, .jpg, or .gif files

Display banners for both desktop and mobile in these sizes:

  • 300×250
  • 160×600
  • 728×90
  • 320×50

Recommended Ad Formats:

  • .JPG or .PNG (Static Image) 
  • .GIF (Animated – Max. 15 seconds of looping) 

Materials need to be delivered to YGS at least two weeks prior to the campaign starting. (Pixel needs placed on the website two weeks prior to build the list of visitors who will be served the ads.)

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2022 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/17
March2/14
April3/17
May4/15
June5/16
July6/16
August7/15
September8/15
October9/14
November10/13
December11/14

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your APPA account executive
and ask about saving
with bundle discounts.

Justin Wolfe
Account Executive
717.887.2766
justin.wolfe@theygsgroup.com

Media Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the American Public Power Association (APPA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.