About APTA

The American Public Transportation Association (APTA) is a nonprofit international association of more than 1,500 public and private sector member organizations.  Benefits to our members include advocacy for federal funding and policies, research, technical expertise and consulting services, workforce development programs, educational conferences and seminars, and 135 subject-matter working committees.

APTA is the only association in North America that represents all modes of public transportation, including bus, paratransit, light rail, commuter rail, subways, waterborne services, and intercity and high-speed passenger rail. More than 90 percent of the people using public transportation in the United States and Canada ride APTA member systems.

Our membership is engaged in every aspect of the industry – from planning, designing, financing, constructing and operating transit systems to the research, development, manufacturing and maintenance of vehicles, equipment and transit-related products and services.  Additionally, academic institutions, transportation network companies, transit associations and state departments of transportation are APTA members.

Passenger Transport

Nearly half of readers pass along their copy of Passenger Transport to a colleague.

Passenger Transport, the flagship publication of the American Public Transportation Association (APTA), is the leading publication for public transportation industry news and analysis. Now in its 79th year of reporting on the public transportation industry, Passenger Transport is the publication that public transportation executives, policy makers, elected officials, department heads, managers, and employees have come to depend on. Published bi-weekly, Passenger Transport’s mission is to provide readers with timely and useful news and information about the events, trends, and issues that affect public transportation.

You cannot find a better marketing partner.

A superior editorial platform, an influential readership, and cost-effective pricing combine to make Passenger Transport advertising opportunities far and away the best marketing avenue to reach public transportation industry buyers.

19,000+

READERSHIP

39.8%

Authorize/Approve

38.4%

Recommend/specify/
review services

Nearly 85% of Passenger Transport readers consider it a must-read.

2022/2023 Editorial Calendar

Passenger Transport is your source for public transportation news. Passenger Transport is published electronically every two weeks, with special bonus print issues distributed in conjunction with APTA’s major events.

IssueBonus Distribution and Special SectionsAd CLoseArt due
Oct. 21TRANSform Conference Coverage/National Cybersecurity Awareness MonthOct. 13Oct. 17
Nov. 4Hot Companies*Oct. 27Oct. 31
Nov. 18Tech Corner*Nov. 10Nov. 14
Dec. 2CEO Spotlight*Nov. 24Nov. 28
Dec. 16Dec. 8Dec. 12
Jan. 13Year AheadJan. 4Jan. 9
Jan. 27Jan. 18Jan. 23
Feb. 10Human Trafficking Awareness Month Feb. 1Feb. 6
Feb. 24Feb. 15Feb. 20
Mar. 10PRINT ISSUE with BONUS DISTRIBUTION – Legislative Conference Feb. 22Mar. 1
Mar. 24Mar. 12Mar. 17
Apr. 21PRINT ISSUE with BONUS DISTRIBUTION – Mobility Conference Apr. 5Apr. 12
May 5Apr. 20Apr. 27
May 19May 10May 15
June 9PRINT ISSUE with BONUS DISTRIBUTION – Rail Conference May 24May 31
June 23June 9June 16
Oct. 6PRINT ISSUE with BONUS DISTRIBUTION – TRANSform Conference and EXPOSept. 20Sept. 27

Editorial calendar and issue dates subject to change

* Ad materials for these sections have an earlier deadline than display ads. Visit the Special Sections page for more information.

Passenger Transit Rates

Position1x6x12x
2 Page Spread$5,200$4,950$4,800
Full Page$3,375$3,155$3,025
1/2 Page$2,280$2,160$2,090
1/3 Page$1,825$1,760$1,705
1/4 Page$1,665$1,605$1,570

Trim size: 10.625″ x 14″
Non-APTA members add 25% to rates listed above.
All rates are considered net.

Black & White  – 15% off 4/C rates

Ad Enhancements

Sticky Notes

Catch readers’ attention with a sticky note directly on their Passenger Transport cover! Highlight an upcoming service, your website, or an offer to contact you for expertise.

Belly Bands  

Be the premier focus of readers by wrapping your message around the front cover of the magazine.

Ad Insert

Your ad will reach readers first as it is printed on a heavier stock than the other pages. Get creative! We can help you customize an insert to fit your needs. Inserts must be provided by the advertiser. Charges may vary depending on edition. Please call for rates, quantity, and availability of a particular issue.

Advertising Policies

ACCEPTANCE:

The acceptance of paid advertisements within Passenger Transport does not constitute an endorsement of such products or services by APTA. Passenger Transport reserves the right to reject any advertisement considered unsuitable for or not in the best interests of APTA. Paid advertising in Passenger Transport will be within the generally accepted bounds of taste and quality appropriate to a national publication of public transit news and policy. Passenger Transport reserves the right to reject advertising that promotes public transit trade shows, conferences, or webinars that are national or international in scope.

COMMISSION:

Agency commission – 15% of gross billing allowed to recognized agencies on space and color. No cash discount.

PAYMENT:

Payment due within 30 days of invoice date. Accounts may be subject to a late payment charge on any balance 30 days after billing date.

Passenger Transit Specs

PositionSize w x h
2 Page Spread21.5″ x 14.25″ 
Full Page9.25″ x 12.75″ trim
10.875″ x 14.25″ bleed
1/2 Page vertical4.5″ x 12.75″
1/2 Page Horizontal9.25″ x 5.75″
1/3 Page Vertical4.5″ x 7.75″
1/3 Page Horizontal7.375″ x 4.5″
1/4 Page4.5″ x 5.75″

Trim size: 10.625″ x 14″

Bleeds: Allow additional 1/8″ for trim. 

HOW TO SUBMIT AD MATERIALS:

All ad files should be uploaded to our SendMyAd portal. For instructions on how to upload your ad, click here.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701


GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8″ away from trim. Spread ads must have at least 3/8″ total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8″ bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. APTA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Digital Edition

Each digital edition of Passenger Transport includes all content and advertising found in the print version, but links your ad directly to your company’s website. All advertisers are automatically included in the digital version, but now you can extend your reach beyond the print circulation with one of the many highly visible digital enhancements!

PositionRatesSpecs
Skyscraper (left or right)$700/each120 x 600px
Top Banner$700/each728 x 90px
Belly Band$500/each8.569″ x 5.25″
PDF required
Video add-on$500/eachMP4 format | Embedded videos should be minimum 500 px wide
Streaming YouTube and Vimeo acceptable with link provided and privacy settings allowing for embedding

All ad placements include clickthrough URL.

Hot Companies

How does Hot Companies work? It’s easy!

  • Purchase a half page or full page 
  • Submit your image, logo, and copy
  • Our team will produce a visually striking layout that presents your company and product

Full Page: $2,370 

  • 1/2-page image: 9.2″ width x 5.7″ height
  • Logo: vector-based or high-res jpg (300 dpi)
  • Headline, subhead, and 400 words of body copy
  • Company contact information: name, address, phone, and website
  • Bulleted features: 50 words maximum

Half Page: $1,595

  • 1/4-page image: 4.5″ width x 5.75″ height
  • Logo: vector-based or high-res jpg (300 dpi)
  • Headline, subhead, and 150 words body copy
  • Company contact information: name, address, phone, and website

Deadlines:

Art is due one week before the art due deadline for standard ads for the issue.

CEO Spotlight

For manufacturers, suppliers, and consultant CEOs

Special leaders deserve special sections. Don’t miss the chance to showcase the career, ideas, and goals of your CEO and how he or she is transforming the transportation industry in a special advertising section of Passenger Transport!

  • Purchase a half page or full page 
  • Submit your CEO headshot, logo, and copy
  • Our team will produce a visually striking layout that presents your company and CEO

Full Page: $2,370 

  • Full page photo size: 4.5″ width x 5.25″ height (300 dpi)
  • Logo: vector-based or high-res jpg (300 dpi) Headline, subhead, and approx. 735 words of body copy
  • Company contact information: name, address, phone, and website

Half Page: $1,595

  • 1/4-page image: 4.25″ width x 4.125″ height
  • Logo: vector-based or high-res jpg (300 dpi)
  • Headline, subhead, and approx. 150 words body copy
  • Company contact information: name, address, phone, and website

Deadlines:

Art is due one week before the art due deadline for standard ads for the issue.

Tech Corner

Passenger Transport’s Tech Corner is a special section that provides product reviews to more than 2,500 readers. This section will give your product elevated visibility, impact and credibility. The Tech Corner will be featured on a rolling basis. Don’t miss this unique opportunity to have your company featured!

How does The Tech Corner work? It’s easy!

  • Purchase a product feature
  • Submit your product image, review, and company information
  • Our team will produce a visually striking layout that presents your company and product

Full Page: $2,370 

  • 1/2-page image: 9.2″ width x 5.7″ height
  • Logo: vector-based or high-res jpg (300 dpi)
  • Headline, subhead, and 400 words of body copy
  • Company contact information: name, address, phone, and website
  • Bulleted features: 50 words maximum

Deadlines:

Art is due one week before the art due deadline for standard ads for the issue.

Q&A Section

Highlight your business leadership and expertise in our Q&A Section.

Available in every issue, the Q&A Section is an opportunity to distinguish yourself from your peers and competitors. Get a full page plus your photo in Passenger Transport. 

APTA’s editorial staff will provide the questions, and you provide the answers. Tell the public transit audience about yourself in the NEW Q&A Section.

Full Page: $2,000

Specs:

  • Answers to APTA’s questions
  • High-res (300 dpi) photo (For large circle)
  • Headshot of the person answering questions – High-res (300 dpi)
  • The person answering the questions must provide the following information:
    • Full Name
    • Title
    • Company Name
    • Location (City, State)

Deadlines:

Materials (Q&A answers and image) are due one week before the art due deadline for standard ads for the issue.

This section is available in every issue of Passenger Transport.

 

Expertorial

Showcase what makes you an EXPERT in the industry!

Share a business success story, whitepaper, project, or product case study in the Expertorial section.
Educate APTA’s audience about how your products, solutions, or services impact bottom line profitability or productivity.

Expertorials are the perfect way to share your thought leadership with the public transit audience. As an added benefit, you’ll also receive increased exposure with a 1/3 page ad that will appear within the magazine.

 

Full Page: $3,500

Specs:

  • Photo: 300 dpi | 6.9688″ x 4.44″
  • Headline: 5-10 words
  • Editorial copy: max 730 words
  • Author byline
  • Bio (company name, URL, address and/or email)
  • 1/3 page vertical ad | 4.5″ x 7.75″

 

Deadlines:

Art is due one week before the art due deadline for standard ads for the issue.

This section is available in every issue of Passenger Transport.

EXPO Map Advertising Opportunities

Be seen in the 2021 APTA TRANSform Conference & EXPO Map. APTA EXPO 2021, public transit’s premier showcase of technology, products, and services, comes to Orlando, FL. Featuring exhibitors and attendees from throughout the public transit industry, make sure your company stands out from the crowd with an ad in the EXPO map. Limited ad spaces available!

  • Broadcast your brand to thousands of attendees, and drive traffic to your booth.
  • Reach decision-makers – 80% of EXPO attendees influence buying decisions at their organization.
  • 81% of attendees come to APTA EXPO to see new products and services

Ad size: 4″ x 3″

Price: $1,250

Deadlines

Ad Close: September 13, 2021

Art Due: September 16, 2021

APTA.com

Top public transportation decision-makers read this website. Don’t miss them!

112,740

Avg. Monthly PAgeviews

34,579

Avg. monthly Users/unique visitors

54,378

Avg. Monthly Total Visitors

Statistics from January-December 2021

APTA’s website is the must-view location for the association’s members. The site keeps members up to date on all association activities, resources, news, and information. Members consistently give the site high rankings. APTA’s website is responsively designed, providing an optimum reading experience (including your advertisement) on any mobile phone or tablet.

Website Placements

PlacementSize1x-5x6x-12x
Medium Rectangle300 x 250$1,050 per month$990 per month
Bottom Banner Ad (Homepage Only)728 x 90$1,050 per month$990 per month
Page CurlExclusive Opportunity500 x 500
Design Requirements:
Half of the space (bottom right) will not be displayed; triangle in top left will always be displayed
File format: PNG or JPG only, no animated GIF
Click here for an example. Click here to see this example on a preview link. 
$2,250 per month$2,250 per month

E-newsletter Advertising Opportunities

In addition to the print version of Passenger Transport, we also offer electronic versions for our readers.  These versions include Passenger Transport e-newsletter and Passenger Transport Express e-newsletter. Both e-newsletters allow advertisers to reach more than 19,000 public transportation industry professionals and decision makers.

Rates & Specs

PlacementSpecs1x4x8x12x
Top Leaderboard650 x 80px$1,200$1,150$1,070$975
Mid Leaderboard650 x 80px$1,200$1,150$1,070$975
Bottom Leaderboard650 x 80px$950$925$850$775
Sponsored Content Text Ad100 x 100px square logo, 50 word maximum and link to website$1,200$1,150$1,070$975
Video Ad460 x 208px image that directs to designated destination link$1,800
  • Non-APTA members add 25% to rates listed above
  • All rates are considered net

ADVERTISING FILE SPECIFICATIONS

  • Advertisements cannot be FLASH-based; must be GIF (non-animated) or JPEG 
  • Advertisements include clickthrough URL
  • All URLs for ads will open a new browser window when clicked

2022/2023 Issues

PT Electronic
Issue date
PT Express
Issue date
Oct. 7Oct. 14
Oct. 21Oct. 28
Nov. 4Nov. 11
Nov. 18
Dec. 2Dec. 9
Dec. 16Dec. 23
Jan. 27Feb. 3
Feb. 10Feb. 17
Feb. 24Mar. 3
Mar. 10Mar. 17
Mar. 24Mar. 31
Apr. 7
Apr. 14
Apr. 21Apr. 28
May 5May 12
May 19May 26
June 2
June 9June 16
June 23June 30

Ad close for each issue is one week prior to the issue date. 

Sponsored HTML Eblast

Price: $2,500

Frequency: Limited to one eblast per week; Eblasts are sent 4x a month and available once per quarter per advertiser

Let APTA send an email blast to our membership as sponsored content. New products and services that you want the industry to know about right now can be sent in an email.

Material Requirements for Advertisers

  • Fully designed, ready-to-send email in an HTML file 
  • Email platforms can display your content differently, so it is recommended to use a testing service to confirm html validation and deliverability of code.
  • Subject line for email (40 characters, recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)

HTML Specifications

  • 650 px wide (recommended)
  • Footer to include Company Name, Valid Postal Address, Email Address
  • Mobile responsive
  • Build the HTML file with tables instead of DIV
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Avoid a single image as the eblast.

Deadlines and Proofing

  • Materials are due on Monday, two weeks before the scheduled send date. A delay in materials or advertiser approval could jeopardize the send date.
  • All content is subject to review by APTA.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • A proof from the email system will be sent for advertiser approval. 

Contact your APTA account executive for more advertising information.

Natalie Matter Bellis
Account Executive
717.580.8184
natalie.matterbellis@theYGSgroup.com

Schedule a Meeting

PAYMENT AND CANCELLATIONS

The advertiser and its agency will be held jointly and severally liable for monies due and payable for ads ordered and published. Cancellations or changes in orders (advertising contact) may not be made by the advertiser or the agency after the closing date. Cancellation of any space reservation by the advertiser or its agency will result in an adjustment of the rate (shortage) based on past and subsequent insertions to reflect actual space used at the earned frequency of volume rate.

PUBLISHER’S PROTECTION

The advertiser and its agency assume liability for all content of ads printed, and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any ad. Publisher reserves the right to reject or cancel any ad or space reservation at any time. Publisher shall not be liable for any costs or damages if for any reason the publisher fails to publish an ad, or for errors in key number, reader service number, or ad index.

AGENCY COMMISSIONS

Commissions not to exceed 15 percent of gross billing are granted to recognized agencies and are only applicable to accounts paid within 45 days of the invoice date.

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the American Public Transportation Association (APTA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2022 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/17
March2/14
April3/17
May4/15
June5/16
July6/16
August7/15
September8/15
October9/14
November10/13
December11/14

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.