300+
Member companies are represented through ARC’s global network.
About ARC
The Association for Roll-to-Roll Converters (ARC) is the premier global trade association serving the flexible metallizing, coating, and laminating industry. With more than five decades of leadership, ARC connects manufacturers, suppliers, and converters across key markets. Its network includes both the technical experts driving innovation and the executives shaping purchasing decisions.
ARC provides advertisers with direct access to a highly specialized audience that relies on the association for education, resources, and industry connections.
ARC Audience at a Glance
Engineers, scientists, and R&D specialists advancing roll-to-roll innovation
Executives and decision-makers driving purchasing and partnerships
Industries served: packaging, electronics, automotive, energy, medical, and more
Engaged professionals who look to ARC events, publications, and digital channels for insight and solutions
Converting Quarterly Readers Represent the Industry’s Leading End-User Markets
Key Decision Makers
Engineers, scientists, and R&D specialists advancing roll-to-roll innovation
Executives and decision-makers driving purchasing and partnerships
Industries served: packaging, electronics, automotive, energy, medical, and more
Engaged professionals who look to ARC events, publications, and digital channels for insight and solutions
Converting Quarterly Magazine
20,000+
print & digital subscribers each quarter
As the official publication of the Association for Roll-to-Roll Converters, Converting Quarterly is the trusted resource for professionals across the roll-to-roll, web-processing, and finishing industries. From in-depth technical papers and Q&A columns to market forecasts and industry trends, the magazine provides actionable content that informs production management and drives innovation in new-product development.
Distributed in both print and digital formats, Converting Quarterly reaches converters working in flexible packaging, tapes, labels and tags, unprinted rolls and sheets, batteries, specialty materials, and other critical end-use markets.
Additional Exposure with Bonus Distribution at Tradeshows and Industry Events
Live: 8.25″ x 10.875″ With Bleed: 8.625″ x 11.125″
1/2 Page (horizontal)
Live: 7.25″ x 4.625″
1/2 Page (vertical)
Live: 3.5″ x 9.75″
1/4 Page (horizontal)
Live: 7.25″ x 2.25″
1/4 Page (vertical)
Live: 3.5″ x 4.625″
Marketplace
Size
Full Page
7.5″w x 9.25″h
1/2 Page (horizontal)
7.5″w x 4.5″h
1/3 Page (horizontal)
4.8″w x 4.5″h
1/6 Page (vertical)
2.4″w x 4.5″h
General Requirements and Formats
A high-resolution PDF/X-1a file is required for all ads.
Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
Resolution of all images must be at least 300 dpi. Line art should be 600 dpi.
Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
Materials must be submitted without crop marks, and full-page ads should include the required 1/8” bleed.
All fonts used must be embedded in the PDF file.
Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font Adobe® Garamond Bold).
Flatten all layers and set transparency to highest setting.
Ads must be suitable to print as is. ARC is not responsible for any errors in content.
Linking URL to your website for the digital edition.
Please note: Materials that do not meet the stated advertising specifications will be rejected. Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Converting Quarterly Print Buyers Guide
The Converting Quarterly Buyers Guide is the only one of its kind for products and services offered to the web-processing, R2R-converting and finishing industries. To complement the online version, the Annual Buyers Guide is published each year in the Q4 issue of Converting Quarterly magazine. In addition to basic and enhanced listings, the print edition offers Box Ads placed under specific product/service categories designed to maximize your company’s presence in the guide.
Basic listing that features you company name under the designated category.
– Company Name
Members: Included
Non-Members: $100
Boxed Listing
Standout boxed placement with Logo.
-CompanyName, Address, Phone, Website and Logo
Members & Non-Members: $450
Please note: Rates are subject to change.
File Submission
If advertisers have reserved space but do not submit a graphic file on time per the deadlines in the media kit, they will be charged for the ad space. No “make good” ads will be provided.
R2R USA Show Guide
2026 R2R USA Conference & Expo Show Guide is the official on-site publication for ARC’s flagship event, serving as a practical, go-to resource for attendees throughout the show. From exhibitor listings and booth navigation to session schedules and key event details, it’s designed to be referenced consistently across the entire conference experience.
R2R USA brings together a highly targeted audience of converters, suppliers, and technical decision-makers who are actively evaluating equipment, materials, and solutions relevant to their operations. The Show Guide reaches these professionals at a moment when they are engaged, focused, and ready to connect.
As a core extension of ARC’s media platform, the Show Guide offers advertisers a strong, contextual presence within the event itself, reinforcing brand visibility while supporting real-time discovery on the show floor.
Size
Rate
Full Page-Inside Front Cover
Trim: 8.5″w x11″ h With Bleed: 8.75″ x 10.75″
$1,000
Full Page-Inside Front Cover(Right Read)
Trim: 8.5″w x11″ h With Bleed: 8.75″ x 10.75″
$1,000
Back Cover
Trim: 8.5″w x11″ h With Bleed: 8.75″ x 10.75″
$1,200
Inside Back Cover
Trim: 8.5″w x11″ h With Bleed: 8.75″ x 10.75″
$950
Full Page
Trim: 8.5″w x11″h With Bleed: 8.75″ x 10.75″
$750
1/2 Page (horizontal)
7.5″w x 4.875″h
$500
General Requirements and Formats
A high-resolution PDF/X-1a file is required for all ads.
Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
Resolution of all images must be at least 300 dpi. Line art should be 600 dpi.
Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
Materials must be submitted without crop marks, and full-page ads should include the required 1/8” bleed.
All fonts used must be embedded in the PDF file.
Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font Adobe® Garamond Bold).
Flatten all layers and set transparency to highest setting.
Ads must be suitable to print as is. ARC is not responsible for any errors in content.
Linking URL to your website for the digital edition.
Please note: Materials that do not meet the stated advertising specifications will be rejected. Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Converting Quarterly (Digital Edition)
20,000+
print & digital subscribers each quarter
19,000+
digital edition page views each month
As the official publication of the Association for Roll-to-Roll Converters, Converting Quarterly is the trusted resource for roll-to-roll, web-processing, and finishing professionals across flexible packaging, tapes, labels, unprinted rolls and sheets, batteries, specialty materials, and more.
Digital editions of Converting Quarterly extend advertiser reach with interactive video, clickable links, and promotion through the magazine’s website, email, and social media channels. The flip-through format makes it easy for readers to navigate pages, while all websites listed throughout the edition function as direct links. In addition, every page can be downloaded or printed with a single click—giving readers convenient access and advertisers added exposure.
Cannot appear within the first 25% of the publication.
– 200×200 px PNG, JPG or GIF* image – 500 characters (max.; includes spaces) body text – 2-4 word call to action text – Click through URL to link to call to action text
Cannot appear within the first 25% of the publication.
– 700×397 px PNG, JPG or GIF* image – 65 character (max.; includes spaces) title – 400 character (max.; includes spaces) body text – 2-4 word call to action text – Click through URL to link to call to action text
$2,500
$2,350
$2,200
*GIF files can be animated. Videos are not supported for these placements.
ARC Member News eNewsletter
This eNewsletter is exclusive to the 220+ Member Companies.
Ad Type
description
Ad Specs
1x
4x
Leaderboard (1 available per issue)
Located directly under the eNews masthead, this prime advertising opportunity provides advertisers instant, maximum exposure with direct links to their Websites.
600 x 75 px
$1,175
$1,075
Prime Half Banner (2 side-by-side spots available per issue.)
Located after the first news story, this prime-positioned advertising opportunity provides advertisers with immediate, forefront exposure with direct links to their websites.
480 x 240 px
$975
$875
Standard Half Banner (2 side-by-side spots available per issue.)
Located under the third set of industry stories, this advertising opportunity provides additional exposure with direct links to advertisers websites.
480 x 240 px
$825
$725
Prime Position Text Banner (1 available per issue)
Located after the second news story, this unique advertising forum includes a photograph or logo and 25-30 words of text with a direct link to their Website.
125 x 125 px
$550
$500
Standard Position Text Banner (3 available per issue)
Located between the remaining stories, Standard Text Banners include a photograph or logo, 25-30 words of text and a direct link to their Website.
The converting industry’s comprehensive digital buyers guide, connecting professionals with the suppliers, converters, universities, and research organizations driving innovation. Regularly updated with detailed company profiles, capabilities, and direct links, it is a trusted resource industry leaders turn to when sourcing solutions and evaluating partners.
With its interactive digital format and year-round accessibility, the Buyer’s Guide ensures companies featured within are discovered at the very moment decision-makers are searching for products, services, and expertise.
Buyers Guide Packages
Product
specs
Rate
Standard Listing
– Company name – Logo – Link to Website – Supplier capability categories
Place a banner on convertingquarterly.com and provide your company with maximum exposure 24 hours a day, 7 days a week. Call us today to find out which option is the best for your company.
9,754+
AVG Monthly Pageviews
Ad Rates & Sizes
Ad Zone
Description
Ad Size
3x
6x
12x
Top Leaderboard Banner
Located at the top of the homepage, this prime position provides immediate forefront exposure. Run of site except for the Buyers Guide.
728 x 90 px
$850/month
$750/month
$650/month
Home Page Column Banners (2 Available)
Located on the top right-hand column of the home page. Both column banners are home page only positions.
300 x 250 px
$650/month
$550/month
$450/month
Industry News Leaderboard
Located above the fold directly under the website masthead. Industry News page only position.
728 x 90 px
$550/month
$450/month
$350/month
Industry News Column Banners (2 Available)
Located on the top right-hand column of the Industry News page. Both column banners are Industry News page only positions.
300 x 250 px
$450/month
$350/month
$250/month
Article Archive Leaderboard
Located above the fold directly under the website masthead. Will appear on Article Archive, Digital Editions, and Special Market Reports pages.
728 x 90 px
$450/month
$350/month
$250/month
Buyers Guide Page Leaderboard Banner
Located above the fold within the top header. Shared rotating banner(3 max).
728 x 90 px
$450/month
$350/month
$250/month
Sponsored Content
-Headline (10 words max)
-500-900 Word Count Article
-Short (2-3 sentence) summary to introduce article
Company Logo (Larger than 250px is preferred)
-Short Company Bio
-Feature image: 720px wide x 420px high
-Additional image: 750 x 420px
-Optional: Author Information & Photo (min 150 x 150px)
-Optional: Embedded Video. File size: recommended less than 1MB
Converting Quarterly eNews, deployed 12x per year, delivers timely industry updates straight to subscriber inboxes, giving advertisers a direct line to web-processing and converting professionals. With consistent exposure, interactive opportunities, and trusted content, eNews helps you connect with customers and prospects while maximizing the impact of your advertising dollar.
Ad Type
description
Ad Specs
1x
6x
12x
Leaderboard (1 available per issue)
***Limited Availability Remaining for 2026***
Located directly under the eNews masthead, this prime advertising opportunity provides advertisers instant, maximum exposure with direct links to their Websites.
600 x 75 px
$1,175
$1,075
$975
Prime Half Banner (2 side-by-side spots available per issue.)
Located after the first news story, this prime-positioned advertising opportunity provides advertisers with immediate, forefront exposure with direct links to their websites.
480 x 240 px
$975
$875
$775
Standard Half Banner (2 side-by-side spots available per issue.)
Located under the third set of industry stories, this advertising opportunity provides additional exposure with direct links to advertisers websites.
480 x 240 px
$875
$775
$675
Prime Position Text Banner (1 available per issue)
***Sold Out for 2026***
Located after the second news story, this unique advertising forum includes a photograph or logo and 25-30 words of text with a direct link to their Website.
125 x 125 px
$550
$500
$450
Standard Position Text Banner (3 available per issue)
***Limited Availability Remaining for 2026***
Located between the remaining stories, Standard Text Banners include a photograph or logo, 25-30 words of text and a direct link to their Website.
125 x 125 px
$500
$450
$400
Send all banners as .jpg files only. Animated files will not be accepted. Files should be at least 72 dpi and RGB color.
Converting Quarterly’s new website feature lets quarterly print advertisers spotlight their latest product or equipment videos. With the rise of streaming and video engagement, this is a powerful way to extend your brand presence and connect with industry decision-makers online.
Ad Rates & Sizes
Placement
Requirements
3x
6X
9x
12x
Standard Video
• YouTube or Vimeo link of video • 25-30 word description
$450
$800
$1,050
$1,200
This only is available for current Converting Quarterly print advertisers, and it is limited to three (3) total videos per print advertisement. Videos can be changed out at the first of each quarter and new videos will be posted Jan. 1, April 1, July 1 and Oct. 1.
Send a custom marketing message directly to ARC’s highly engaged network of roll-to-roll converting professionals — key decision-makers driving innovation across flexible packaging, labels, specialty materials, batteries, and more.
$2,500 | 2 eBlasts available per month
***Exclusive to Converting Quarterly Print Advertisers***
Material Requirements
Advertiser needs to provide a fully designed, ready-to-send email in an HTML file as a code in a .txt file
Email platforms can display your content differently, so it is recommended to use a testing service to confirm HTML validation and deliverability of code
Subject line for email (40 characters recommended; 78 maximum)
Pre-Header text for the email (75 characters maximum)
HTML Specifications
650 px wide (recommended)
Footer to include Company Name, Valid Postal Address and Email Address
Mobile responsive
Build the HTML file with tables instead of DIV
All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
Boost your visibility with a sponsored LinkedIn post on ARC’s page. Tap into an engaged community of converting leaders—and claim one of the few available slots before they’re gone!
Position
guidelines
rate
bundle
frequency
LinkedIn
– Size Limit: 5 MB – Recommended specs: 1,200 x 627 pixels – Image ratio: 3:1 to 2:3 – Recommended formats: JPG, GIF, and PNG – Text: 100 characters (with spaces) recommended; 140 max – Call to action with URL
Webinar opportunities are limited to one per month.
Webinar Sponsorship
Share your industry expertise with thousands of roll-to-roll converting professionals through ARC’s sponsored webinar opportunity.
Webinar sponsorships give your company a platform to position itself as a thought leader, showcase expertise, and build brand awareness with decision-makers and technical leaders across the global roll-to-roll converting industry.
Sponsor receives:
2 dedicated emails leading up to the webinar promoting the session.
2 social media posts promoting the webinar – LinkedIn and X.
60 minutes of presentation time (45 minute presentation followed by 15 minute Q&A).
Email sent on the sponsors behalf to all registered attendees who have opted into 3rd party communications.
Best Practices:
Content Submission: Submit all webinar content no later than 8 weeks prior to your preferred webinar date to ensure adequate time for review and promotion.
Panel Participation: We strongly encourage including a current community college customer on the presentation panel to provide valuable insights and enhance audience engagement.
Webinar Timing: All webinars will be scheduled to begin at either 2:00 PM or 3:00 PM EST, allowing for optimal attendance and participation.
Current advertisers/Members: $5,000 | Non-advertisers/Non-members: $7,500
Content must be educational in nature and is subject to review by ARC leadership. ARC reserves the right to decline content that is not aligned with the needs or interests of its members. Sponsors and ARC will mutually agree on the topic, with sponsors presenting alongside a member company to demonstrate how the company benefited from the sponsor’s product or service.
Reach the Association for Roll-to-Roll Converters Audience with Retargeting
Retargeting is a powerful form of digital advertising that allows you to deliver highly targeted campaigns to the audiences that matter most. By leveraging retargeting technology on ARC’s websites, you’ll reach a prequalified audience of association members and other website visitors—turning them into potential customers for your brand.
Provide your campaign budget and creative and your ads will be served to website visitors after their leave ARC’s websites. Submitting all sizes recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.
Option 1: Market to visitors of the publication website: convertingquarterly.com
Option 2: Market to visitors of the association website: www.rolltoroll.org
Rates
Display
Video
$40 CPM
$75 CPM
*Video options available upon request
Specs
Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:
Required Display Ad Assets:
Display banners for both desktop and mobile in all of these sizes:
Geofencing is the most targeted and effective way to reach an audience that has visited a very specific location at a specific time. For conferences, we start collecting user data on the first day of the show. As users enter the geofenced area their mobile id is collected and we can immediately start to serve your marketing message to this audience. We continue to deliver ads during the conference for an effective “at market” campaign and then target these same users for a week (or more) after the event.
By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices and homes after the show. Don’t miss this targeted advertising opportunity!
Upcoming Conferences:
2026 ARC Summit Flexible Packaging – TBD
2026 R2R Europe – TBD
2026 ARC Exchange – TBD
2026 R2R USA Conference & Expo (Cleveland, OH) May 19-21, 2026
Option 1
Device ID or “Lookback” Geofencing
This option allows you to capture attendees from the event location and serve them ads after the event. It’s a great way to keep your brand top of mind with this targeted audience.
40,000 minimum impressions per campaign
$40 CPM for Display Ads, $75 CPM for Video Ads
One set of creative supplied
Option 2
Microproximity PLUS Device ID or “Lookback” Geofencing
This option allows you to serve ads to attendees both during and after the event. While attendees are at the event, your ad may highlight a session you are speaking at, a special offsite event you are hosting, or simply direct them to your booth. After the event, you may change your creative to a broader message about your brand.
80,000 minimum impressions per campaign
$40 CPM for Display Ads, $75 CPM for Video Ads
Two sets of creative may be supplied
Specs
Submit all sizes for maximum reach. This is a mobile-heavy campaign, so the 300×250 and 320×50 will deliver the most impressions. Make the text on your ad as large and easy to read as possible. Consider using an animated GIF with multiple frames for the 320×50 so the text can be large and spread across multiple frames.
Display banners for both desktop and mobile in the following sizes (JPEG or GIF plus the click-through URL)
728 x 90 pixels
300 x 250 pixels
300 x 600 pixels
160 x 600 pixels
320 x 50 pixels
Digital Ad Deadlines
2026 Digital Ad Deadlines
MONTH AD iS RUNNING IN
ART DEADLINE
January
12/15
February
1/15
March
2/13
April
3/13
May
4/15
June
5/15
July
6/15
August
7/15
September
8/14
October
9/15
November
10/15
December
11/13
Sponsored Eblast Deadlines
Must provide materials for the month running, according to the Digital Ad Deadlines
When emailing us your materials, please include the client acronym in your subject line.
All advertisers are subject to review and publisher’s advertising policies.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Is your team tight on time? We can jump in and create your ad for you—for a small design fee. Think of us as an extension of your team when bandwidth or resources are stretched.
Package 1
$1,500
Deliverables:
15-minute discovery/kickoff with AE, AM, MM & client
2 design concepts
Content/copy written by YGS (Copy, images, and CTA, etc.)
Final print-ready PDF or HTML
Package 2
$800
Deliverables:
15-minute discovery/kickoff with AE, AM, MM & client
1 design concept
1 round of revisions
Up to 3 Shutterstock images
Final print-ready PDF or HTML
*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.
Package 3
$400
Deliverables:
15-minute discovery/kickoff with AE, AM, MM & client
1 design concept
Final print-ready PDF or HTML
*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.
Additional Options
Ad Resize
$100
Deliverables:
Ad resized to new specs*
A final print-ready PDF file
*If the new ad size is significantly different from the original ad size, additional fees may apply
HTML Conversion
$150
Deliverables:
Conversion of sponsored email to html*
*All email content must be supplied upfront—including copy, images, layout, and all supporting assets—for us to convert your email to HTML. PDFs or screenshots will not be accepted.
**$125 design fee required for any expedited design work due in less than 48 hours
Contact your ARC account executive for more information
A high-resolution PDF/X-1a file is required for all ads.
Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
All fonts used must be embedded in the PDF file.
Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
Flatten all layers and set transparency to highest setting.
Ads must be suitable to print as-is. Association is not responsible for any errors in content.
PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
FOR PRINT SUBMISSION
For instructions on how to upload your A high-resolution PDF/X-1a file, click here.
