84% of members agree that ASA publications and resources are value-added tools that are beneficial to their business.

About ASA

The American Staffing Association is the voice of the U.S. staffing,
recruiting, and workforce solutions industry. ASA and its state affiliates
advance the interests of the industry across all sectors through advocacy,
research, education, and the promotion of high standards of legal, ethical,
and professional practices.

Your Single Source for Reaching the Staffing Industry’s
Top Decision Makers!

No other staffing organization in the world has the reach the
American Staffing Association delivers. Plus, 87% of industry
professionals say ASA is critical to the staffing trade.
From reinforcing your market presence and messaging as
an industry leader to establishing name visibility and brand
recognition, or tailoring targeted and timely promotions, ASA offers
all the marketing tools you need to reach industry decision makers.

Reach the real decision-makers in the staffing industry
Dec 21, 2024

Staffing Success Magazine

Staffing Success, available in print and digital format, is read by the decision makers in all sectors of the staffing industry, and readers range from officers of multinational corporations and owners of independent firms to executive recruiters and branch managers.

Nearly 70% of staffing professionals surveyed by Association Research Inc. said Staffing Success magazine is a top industry publication and consider it “very important” to their work.

Members highly value the magazine’s educational content as well as its legal and economic news, operational strategies, and in-depth articles on trends and issues important to the industry.

All print advertisers will also appear in the digital edition at no additional charge, making your print dollars go a long way toward capturing online leads!

View Rates
View Specs

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

35,000+

Industry Professionals receive staffing success Magazine

Bimonthly

Frequency

Digital Library
Dec 21, 2024

Staffing Success Editorial Calendar

IssueaD closeart dueApprox. Mail Date
Jan/FebDec. 6, 2024Dec. 13, 2024February 10, 2025
Mar/AprFeb. 13, 2025March 6, 2025April 2, 2025
May/JuneApril 17, 2025May 9, 2025May 29, 2025
July/AugJune 17, 2025July 11 , 2025July 31, 2025
“2024 Staffing Industry Playbook”
The annual economic analysis of the staffing and recruiting industry that provides data-driven  information and insights critical to strategic planning and business development.

Special Issue (Digital Only)


July 15, 2025


Aug. 14 , 2025


August 20, 2025
Sept/Oct
Bonus Distribution at Conference!		Aug. 14, 2025Sept. 15, 2025September 25, 2025
Nov/DecOct. 28, 2025Nov. 14. , 2025December 3, 2025
DATES AND THEMES SUBJECT TO CHANGE

View Rates
View Specs

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Dec 21, 2024

Staffing Success Rates

Ad Size1x3x7x8x10x
Full Page$4,800$4,475$4,005$3,650$3,105
2/3 Vertical$3,560$3,365$3,110$2,830$2,520
1/2 Horizontal$3,050$2,875$2,610$2,400$2,125
1/3 Vertical$2,615$2,485$2,310$2,100$1,870
1/4 Square$2,220$2,310$1,970$1,785$1,590
2-Page Spread$7,675$7,125$6,270$5,705$5,075
First Page$8,715$8,140$7,305$6,640$5,915
Cover 2 & 3$8,715$8,140$7,305$6,640$5,915
Cover 4$9,490$8,830$8,095$7,370$6,565
Adjacent Masthead (1/3 Vertical)$4,585$4,320$4,000$3,640$3,400
Opp. Voice of Staffing (Full Page)$7,260$6,710$6,030$5,485$4,885

Rates listed above are for ASA associate member companies. For nonmembers, add 50%.

View the Specs

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Dec 21, 2024

Staffing Success Specs

Ad Specifications

Ad SizeWidthHeight
Full Page (Bleed size)*8-1/4″ (8-1/2″)10-7/8″ (11-1/8″)
2 Page Spread (Bleed size)*16.5” (16-3/4″)10.875″ (11.125″)
1/2 Page Horizontal (No Bleed)7-1/4″4-3/4″
2/3 Vertical (No Bleed)4-3/4″9-3/4″
1/3 Vertical (No Bleed)2-1/4″9-3/4″
1/4 Square (No Bleed)3-1/2″4-3/4″

Special Issue Ad Specifications

The Special Issue of Staffing Success is a playbook size, and has the following ad specifications:

Ad SizeWidthHeight
Full Page (Bleed size)*7-1/4″ (7-1/2″)10″ (10-1/4″)
1/2 Page Horizontal (No Bleed)6-1/4″4″

*Full-page bleed size: add .125” bleed on all sides.
Live area: 6.75” x 9.5” (no type or logos outside this area)

Please export your file with bleed and no crop marks.

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Dec 21, 2024

Hot Companies and Hot Products

Staffing Success’s Hot Companies and Hot Products special advertising sections are popular industry showcases for new companies, products and industry innovations. Sent to 35,000+ members in print and digital format.

Designed to look like editorial content in Staffing Success magazine, these special sections are highly effective at communicating the reasons why collectors should be doing business with you and/or using your product.

Full Page: $4,500
2-Page Spread: $8,000

Specifications

Ad materials should be provided for layout by ASA’s publication design team. Upon receipt of your materials, the copy will be reviewed to ensure it meets ASA’s editorial standards. A fully-designed proof will be provided to you for final approval.

File Submission

If advertisers have reserved space but do not submit a graphic file on time per the deadlines in the media kit, they will be charged for the ad space. No “make good” ads will be provided.

Submission Requirements

  • 1/2-page image: 7.25″ x 4.375″
  • Logo: vector-based or high-res jpg (300 dpi)
  • Headline: Maximum of 54 characters including spaces
  • Body Copy: Maximum of 1,775 characters including spaces
  • Company contact information: name, address, phone, and website URL
  • Company Highlights: Maximum of 345 characters including spaces
Dec 21, 2024

Staffing Law Digest

Craft a short legal article for the association’s Staffing Law digest.


Printed 3 times a year, this compilation of legal news for the industry is ranked in the top three
publications overall in terms of value in recipients’ work. Staffing Law is a critical resource for staffing professionals
who must stay on top of pressing issues in order to secure their future growth and success.

Articles feature the company’s logo and there is an option to maximize exposure by including an ad
adjacent to the article.

All print advertisers will also appear in the digital editions at no additional charge, making your print dollars go a long
way toward capturing online leads!

10,000+

industry pros receive staffing law digest

72%

of Asa members value staffing law digest

Deadlines

IssueAd CloseArt DueaPprox. mail date
No. 1 Jan. 4, 2024Jan. 11, 2024April 8, 2024
No. 2 March 22, 2024March 29, 2024August 4, 2024
No. 3July 19, 2024July 26, 2024December 2, 2024

Rates Per Issue

Ad Size1x3x7x8x10x
Full Page$4,800$4,475$4,005$3,650$3,105
2/3 Vertical$3,560$3,365$3,110$2,830$2,520
1/2 Horizontal$3,050$2,875$2,610$2,400$2,125
1/3 Square$2,765$2,615$2,410$2,195$1,955
1/3 Vertical$2,615$2,485$2,310$2,100$1,870
1/4 Square$2,220$2,310$1,970$1,785$1,590
2-Page Spread$7,675$7,125$6,270$5,705$5,075
First Page$8,715$8,140$7,305$6,640$5,915
Cover 2 & 3$8,715$8,140$7,305$6,640$5,915
Cover 4$9,490$8,830$8,095$7,370$6,565

Rates listed above are for ASA associate member companies. For nonmembers, add 50%.

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Ad Specs

Ad SizeWidthHeight
Full Page (Bleed size)*8-1/4″ (8-1/2″)10-7/8″ (11-1/8″)
1/2 Page Horizontal (No Bleed)7-1/4″4-3/4″
2/3 Vertical (No Bleed)4-3/4″9-3/4″
1/3 Vertical (No Bleed)2-1/4″9-3/4″
1/4 Square (No Bleed)3-1/2″4-3/4″
Dec 21, 2024

Digital at a Glance

Staffing Today eNewsletter

Staffing Today is the industry’s No. 1 source for targeted news and information. It is the largest circulating publication in the staffing industry, reaching a broad audience that goes beyond ASA members.

Increased Ad Visibility—When your company places an ad in Staffing Today, your ad is also live on all pages of staffingtoday.net until the following day’s issue is published.

40,000+

SUBSCRIBERS

26%

Avg. opens

ASA Marketplace

ASAmarketplace.net offers the staffing industry a one-stop-shop directory of products and services that help executives find solutions for their organization’s needs.

Visibility on the site is a must to drive new leads, enhance your brand, build name recognition, and most importantly stay in front of current clients. A listing in the online supplier’s guide gives your company the opportunity to be in front of potential clients 24 hours a day/7 days a week. Users will have one click access to your company’s website, contact information, and press and news releases.

2,643

monthly page views

ASA Central

ASAcentral.americanstaffing.net is the business social network exclusively for members of the American Staffing Association.

Here, staffing professionals and industry suppliers can find and connect with colleagues through a robust member directory; participate in discussion boards; visit section communities; read member blogs; and much more.

2,700+

monthly logins

30,000+

members

Dec 21, 2024

AmericanStaffing.net

The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its state affiliates advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices.

128,000+

Page views per month

Advertising Rates

ALL ARTWORK IS DUE A WEEK PRIOR TO SCHEDULED RUN DATE.

Ad SizeMember RateNonMember Rate
ROS Leaderboard
*Not to run on Legal Resources or Tech Trends pages		$3,000$4,500

Ad Specs

  • Ad dimensions are 970 x 90 pixels and 300 x 250 pixels for mobile site.
  • JPG or PNG format
  • Leaderboard ad will be hyperlinked to advertiser’s website

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Dec 21, 2024

Staffing Industry Playbook

The digital only, ASA Staffing Industry Playbook is an annual economic analysis of the staffing and recruiting industry that provides data-driven information and insights critical to strategic planning and business development.

Is your company poised to increase market share, grow profits, and take advantage of emerging opportunities in the year ahead?

Here is the data, industry-specific analysis, and sector-level information that will help you make strategic decisions. This playbook is the resource you need to ensure your company is prepared, agile, and successful.

Topics Include:

  • The Economy & U.S. Labor Market
  • Staffing Employment & Sales
  • Future Growth
  • Candidate Characteristics
Archived Playbooks
View Specs

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Dec 21, 2024

Staffing Today Daily Newsletter

Staffing Today also keeps the entire staffing community informed on important ASA advocacy, court actions, regulatory developments, and legislation that can directly affect clients, employees, and business operations. The daily newsletter also carries an all-inclusive summary of the association’s most current professional resources, educational events, and important reminders.

Advertising in Staffing Today puts your products or services in front of a qualified target audience. Increase your company’s visibility and market share by securing your ad space in Staffing Today.

Read the Latest Issue

26%

open rate

40,000+

Circulation

Rates

ALL ARTWORK IS DUE A WEEK PRIOR TO SCHEDULED RUN DATE.

Position3 days8 days13 days26 days43 days
Premium$3,786$8,149$12,162$20,480$29,202
Featured$2,072$6,084$9,088$10,915$14,601
Sponsored Content$3,786$8,149$12,162$20,480$29,202
*Rates listed above are for ASA associate member companies. For nonmembers, add 50%.

PREMIUM AD

Posted to the left side of the first editorial item in the newsletter vertically so that the readers will see it in the opening screen.

FEATURED AD

Posted to the left side in the newsletter underneath the premium position.

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

SPONSORED CONTENT

Posted within the body of the editorial.

Specifications

Premium and Featured Ad Specs:

  • Ad dimensions are 728 x 90 pixels
  • Ad dimensions are 300 x 250 pixels (accommodating ad for mobile site)
  • Ads will be hyperlinked to advertiser’s website. Provide a custom URL or Bitly for tracking.
  • All banners should be JPG, PNG or GIF files only, 25 kb at 72 dpi resolution.

Sponsored Content Specs:

  • Title max: 10 words
  • Abstract max: 50 words
  • 2-3 items
  • Single-line bulleted list option
  • Advertiser provides custom URL or Bitly for tracking.
Dec 21, 2024

ASA Marketplace—the highest-profile and most-trafficked online buyer’s guide serving the
staffing and recruiting industry—has been expertly designed to connect buyers with your
company.

Visibility on this site is a must in order to drive new leads, enhance your brand, build name recognition, and most importantly stay in front of current clients. A listing in the online supplier’s guide gives your company the opportunity to be in front of potential clients 24 hours a day/7 days a week. Users will have one click access to your company’s website, contact information, and press and news releases.

2,600 +

page views per month

ASA Marketplace Listings

FeaturesBasicUpgradedPremium
Company Namexxx
Full Address:
Street, city, state, zip		xxx
ASA Member Logoxxx
Websitexxx
All ASA Sections
(choose as many as appropriate)		unlimitedunlimited
Company Logoxx
Company Description (no word limit)xx
Social Media Accountsxx
Contact Person Information
Full name, email and phone		xx
Product/Service Category Choice13unlimited
Banner Ads13
Share Articles & Press Releasesx
Video/Product Showcase
(Ability to upload videos)		x
Priority in Search Resultsx
PriceFREE*$1,500**$3,600**

* With 2024 membership
** Rates will be prorated to the month for 2024

Listing Layouts
View the Marketplace

Additional Advertising Opportunities

FeaturesBasicUpgradedPremium
Leaderboard Adn/aAdd $8,000**Add $8,000**
Premier Skyscraper Adn/aAdd $4,600**Add $4,600**
Preferred Skyscraper Adn/aAdd $2,300**Add $2,300**

Ad Specs

Ad TypeWidth (px)Height (px)
Leaderboard72890
Premier and Preferred Skyscrapers160300
Banner Ad46860

Dimensions are in pixels. Advertiser to submit unique URL for hyperlink.
Rates listed are for ASA associate member companies. For nonmembers, add 50%.

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Dec 21, 2024

ASA Central is the business social network exclusively for members of the American Staffing Association. Here, staffing professionals and industry suppliers can find and connect with colleagues through a robust member directory; participate in discussion boards; visit section communities; read member blogs; and much more.

There are myriad display advertisement options throughout ASA Central, including options that target specific sectors or discussions. Your company can leverage new business and increase brand recognition when you have a presence in this exclusive online community for staffing professionals.

View ASA Central

2,750

avg monthly logins

30,000+

members

PlacementRateSpecs
ASA Central website, which includes:
Supplier Showcase (home page) and Six section pages		$7,250/full year
$4,000/half year		300 width x 250 height in pixels.
All banners should be GIF or JPEG files only,
25 kb at 72 dpi resolution.
Discussion Thread Digest Email
Ad will be placed on discussion posts		$2,000/month
(Add-on rate for ASA Central website)		200 width x 200 height in pixels,
and are requested as both PNG and EPS files.
Each ad is hyperlinked to the advertiser’s website.
Discussion Thread Digest Email
Only Ad will be placed on discussion posts		$3,500/month200 width x 200 height in pixels,
and are requested as both PNG and EPS files.
Each ad is hyperlinked to the advertiser’s website.

*Note that only ASA members are eligible to advertise on ASA Central.

Disclaimer: Some blackout dates may apply for the Discussion Thread advertising. Contact your Account Executive for details.

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Dec 21, 2024

ASA Events

We’re here to help you expand your presence at events with targeted conference opportunities!

Leverage our expertise to create a strategic, customized approach to advertising before, during and after ASA events.

  • Gain traction and brand recognition though customized preconference options.
  • During ASA events to reinforce your presence, drive traffic to your booth and gain valuable leads.
  • Keep your hard-earned momentum going with post event opportunities that include reach capabilities to all ASA members.

2024 Staffing Law & Compliance Conference
May 16th – 17th in Washington, DC!

2024 Staffing World
Oct. 22nd – 24th in Nashville, TN!

Take a look at our drop-down menu for more information specific to each event, or contact Heather today for a customized marketing plan!

Dec 21, 2024

ASA Staffing Law and Compliance Conference Resource Book

Suppliers can raise their visibility by advertising in the Staffing Law and Compliance Conference Resource Book. This is the take-home piece which is distributed to all 400+ attendees during the conference to reference exhibitors and advertisers they need. It includes workshop slides and the attendee roster so it sits on the executive’s desks well after the conference.

2024 Staffing Law & Compliance Conference:
October 22-24 in Washington, DC!

Deadlines

Ad CloseArt Due
Staffing Law Conference Resource BookApril 5, 2024April 15, 2024

Advertising Rates & Specs

Ad SizeSpecsMember RateNonMember Rate
Full Page8-1/4″ x 10-7/8″
(Bleed – 8-1/2″ x 11-1/8″)		$1,950$2782.50
1/2 Page Horizontal7-1/4″ x 4-3/4″$1,555$2,220
1/4 Page Square3-1/2″ x 4-3/4″$920$1,312.50

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Dec 21, 2024

Staffing World Website

Exhibitors can now place advertising on the Staffing World website. This is your opportunity to get your organization in front of all staffing world attendees. All attendees visit staffingworld.net to register for the conference, get agenda and speaker updates, and to plan their conference experience. This is a first come, first served opportunity, and there are only a few slots available. Ads will run post show, through December 31st.

Advertising Rates

ALL ARTWORK IS DUE A WEEK PRIOR TO SCHEDULED RUN DATE.

Ad SizeMember RateNonMember Rate
Banner Ad$3,000$4,500

Ad Specs

Banner ads will rotate on staffingworld.net and related pages before, during and after the show—through Dec. 31st.

  • Ad dimensions are 970 x 90 pixels and 300 x 250 pixels for mobile site.
  • JPG or PNG format
  • Banner ad will be hyperlinked to advertiser’s website

2,250

page views per month

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Dec 21, 2024

Staffing World Advance Program—Print and Digital

The Advance Program is the best way to reach potential attendees and all ASA members. This essential guide highlights key attractions at the convention and outlines special events, schedule, and registration information. The piece is sent to the biggest and best list of staffing professionals in the industry, including all ASA members, regardless of whether they can attend. The digital edition of the Advance Program is highly trafficked in the weeks leading up to Staffing World.

Deadlines

Ad CloseArt Due
Staffing World Advance ProgramJuly 8, 2024July 17, 2024

Advertising Rates & Specs

Ad SizeSpecsMember RateNonMember Rate
Full Page8-1/4″ x 10-7/8″
(Bleed – 8-1/2″ x 11-1/8″)		$5,025$7,537.50
1/2 Page Horizontal7-1/4″ x 4-3/4″$3,195$4,792.50
Cover 2 & 38-1/4″ x 10-7/8″
(Bleed – 8-1/2″ x 11-1/8″)		$9,130$13,695
Cover 48-1/4″ x 10-7/8″
(Bleed – 8-1/2″ x 11-1/8″)		$9,945$14,917

33,000

Circulation

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Dec 21, 2024

Staffing World On-Site Program

The On-Site Program is an extensive guide referenced by all attendees. This take-home piece allows your message to stay with attendees long after they leave the convention. It delivers maximum exposure to exhibitors and their products and lets staffing professionals know who came to Staffing World. Attendees refer to the On-Site Program throughout the convention to identify exhibitor’s names and contact information, event details, schedules, and more.

Deadlines

Ad CloseArt Due
Staffing World On-Site ProgramSept. 9, 2024Sept. 19, 2024

Advertising Rates & Specs

Ad SizeSpecsMember RateNonMember Rate
Full Page7-1/4″ x 10″
(Bleed – 7-1/2″ x 10-1/4″)		$5,025$7,537.50
1/2 Page Horizontal6-1/4″ x 4-3/4″$3,195$4,792.50
Cover 2 & 37-1/4″ x 10″
(Bleed – 7-1/2″ x 10-1/4″)		$9,130$13,695
Cover 47-1/4″ x 10″
(Bleed – 7-1/2″ x 10-1/4″)		$9,945$14,917

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Dec 21, 2024

Sponsored Content

Position your company as a thought leader by purchasing sponsored content. Our readers will see your valuable, informative articles in ASA’s most highly rated publications. Take advantage of bundles to enhance the visibility of your content at the Premium or Signature level.

Example of Sponsored Content

Premium Bundle: $11,000

  • Article in Staffing Success (Written by ASA but subject and interviewees provided by your team)
  • Article highlighted as Sponsored Content in 3 issues of Staffing Today
  • Hero image placement on ASA Homepage for one month.
  • Callout on ASA Homepage for one month (Among ASA articles on the page)
  • Housed in library of materials on ASA Learn.
  • Become a Sponsored Content Contributor and be featured in ASA’s Staffing Success Magazine.

Staffing Success Article: $7,000

  • The subject is provided by your company along with a list of 3-4 interviewees on the subject.
  • An ASA staff member will collect the information and write the article, which will be one of our
    feature stories.

Signature Bundle: $6,500

  • Hot Products/Hot Companies Full-Page Sponsored Content in Staffing Success and digital editions
  • Sponsored Content placements in 3 issues of Staffing Today
  • Archived on Staffing Success magazine online.

Hot Products/Hot Companies: Full Page: $4,500/ 2 Page Spread: $8,000

  • Staffing Success’s Hot Products and Hot Companies special advertising sections are popular industry showcases for new companies, products and industry innovations.
  • Sent to 35,000+ members in print and digital formats of Staffing Success.
  • You provide the copy, image, and headline.
  • ASA will design this to look like the editorial content in Staffing Success magazine.

Benefits of Sponsored Content with ASA:

Maximum Exposure

More than 1,800 companies are members of ASA—which includes 17K+ branch offices. Print publications go to key contacts, many of whom are presidents or c-suite executives. All member company professionals have access to digital publications.

Credibility

Sponsored content creates a quality advertising experience that is consistent with the user’s existing experience with high-ranking ASA publications (82% of members agree that ASA publications are the authoritative source for current staffing industry information).

Accessibility

In addition to a direct link to the advertiser’s page in any of the platforms, sponsored content in Staffing Today includes free social icons—so users can easily share the content via their own Facebook, LinkedIn, or Twitter accounts.

No Ad-Blocking

People view native ads 53% more than banner ads. Thought leadership, issue papers, educational materials, etc. are more applicable to users than traditional banner ads, which don’t relate to the content users are seeking.

Staffing Success Sponsored Content Due Dates:

July/August: June 17, 2024
September/October: August 14, 2024
November/December: Oct. 28, 2024

Americanstaffing.net (ASA Learn)Staffing TodayStaffing Success
Audience11K+ home page views per monthReaches 33K+ directly in their inboxes every day; 3K+ access it online35K+ industry professionals receive it in print or online, 7x per year
Featured Article SpecsTitle max=12 words; Abstract max=30 words
Option for art: 360×480 pixels (W x H, RGB, 72 dpi);
image cropped per user’s screen 		Title max=10 words; Abstract max=50 words
2-3 item, single-line bulleted list option
Advertiser provides custom URL or Bitly for tracking		Title max=8 words; Article max=450 words
Written by 3rd party, with review by advertiser
May not contain promotional material

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Dec 21, 2024

Ad Submission Info

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Dec 21, 2024

Contact your ASA
Account Executive today!

Heather Macaluso
Account Executive
717.430.2224
[email protected]

Dec 21, 2024