About ASA

The American Staffing Association is the voice of the U.S. staffing,
recruiting, and workforce solutions industry. ASA and its state affiliates
advance the interests of the industry across all sectors through advocacy,
research, education, and the promotion of high standards of legal, ethical,
and professional practices.

Your Single Source for Reaching the Staffing Industry’s
Top Decision Makers!

No other staffing organization in the world has the reach the
American Staffing Association delivers. Plus, 87% of industry
professionals say ASA is critical to the staffing trade.
From reinforcing your market presence and messaging as
an industry leader to establishing name visibility and brand
recognition, or tailoring targeted and timely promotions, ASA offers
all the marketing tools you need to reach industry decision makers.

Reach the real decision-makers in the staffing industry

Staffing Success Magazine

Members highly value the magazine’s educational content as well as its legal and economic news, operational strategies, and in-depth articles on trends and issues important to the industry.

All print advertisers will also appear in the digital edition at no additional charge, making your print dollars go a long way toward capturing online leads!

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

35,000+

Industry Professionals receive staffing success Magazine

Bimonthly

Frequency

Staffing Success Editorial Calendar

IssueaD closeart dueApprox. Mail Date
Jan/FebDec. 6, 2024Dec. 13, 2024February 9, 2024
Mar/AprFeb. 13, 2024March 6, 2024April 2, 2024
May/JuneApril 17, 2024May 9, 2024May 29, 2024
July/AugJune 17, 2024July 11 , 2024July 31, 2024
“2024 Staffing Industry Playbook”
The annual economic analysis of the staffing and recruiting industry that provides data-driven  information and insights critical to strategic planning and business development.

Special Issue (Digital Only)



July 15, 2024



Aug. 14 , 2024



August 20, 2024
Sept/OctAug. 14, 2024Sept. 15, 2024September 25, 2024
Nov/DecOct. 28, 2024Nov. 15. , 2024December 3, 2024
DATES AND THEMES SUBJECT TO CHANGE

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Staffing Success Rates

Ad Size1x3x7x8x10x
Full Page$4,800$4,475$4,005$3,650$3,105
2/3 Vertical$3,560$3,365$3,110$2,830$2,520
1/2 Horizontal$3,050$2,875$2,610$2,400$2,125
1/3 Square$2,765$2,615$2,410$2,195$1,955
1/3 Vertical$2,615$2,485$2,310$2,100$1,870
1/4 Square$2,220$2,310$1,970$1,785$1,590
2-Page Spread$7,675$7,125$6,270$5,705$5,075
First Page$8,715$8,140$7,305$6,640$5,915
Cover 2 & 3$8,715$8,140$7,305$6,640$5,915
Cover 4$9,490$8,830$8,095$7,370$6,565
Adjacent Masthead (1/3 Vertical)$4,585$4,320$4,000$3,640$3,400
Opp. Voice of Staffing (Full Page)$7,260$6,710$6,030$5,485$4,885

Rates listed above are for ASA associate member companies. For nonmembers, add 50%.

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Staffing Success Specs

Ad Specifications

Ad SizeWidthHeight
Full Page (Bleed size)*8-1/4″ (8-1/2″)10-7/8″ (11-1/8″)
1/2 Page Horizontal (No Bleed)7-1/4″4-3/4″
2/3 Vertical (No Bleed)4-3/4″9-3/4″
1/3 Vertical (No Bleed)2-1/4″9-3/4″
1/4 Square (No Bleed)3-1/2″4-3/4″

Special Issue Ad Specifications

The Special Issue of Staffing Success is a playbook size, and has the following ad specifications:

Ad SizeWidthHeight
Full Page (Bleed size)*7-1/4″ (7-1/2″)10″ (10-1/4″)
1/2 Page Horizontal (No Bleed)6-1/4″4″

*Full-page bleed size: add .125” bleed on all sides.
Live area: 6.75” x 9.5” (no type or logos outside this area)

Please export your file with bleed and no crop marks.

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Staffing Law Digest

Craft a short legal article for the association’s Staffing Law digest.


Printed 3 times a year, this compilation of legal news for the industry is ranked in the top three
publications overall in terms of value in recipients’ work. Staffing Law is a critical resource for staffing professionals
who must stay on top of pressing issues in order to secure their future growth and success.

Articles feature the company’s logo and there is an option to maximize exposure by including an ad
adjacent to the article.

All print advertisers will also appear in the digital editions at no additional charge, making your print dollars go a long
way toward capturing online leads!

10,000+

industry professionals recieve staffing law digest

Deadlines

IssueAd CloseArt DueaPprox. mail date
No. 1 Jan. 4, 2024Jan. 11, 2024April 8, 2024
No. 2 March 22, 2024March 29, 2024August 4, 2024
No. 3July 19, 2024July 26, 2024December 2, 2024

Rates Per Issue

Ad Size1x3x7x8x10x
Full Page$4,800$4,475$4,005$3,650$3,105
2/3 Vertical$3,560$3,365$3,110$2,830$2,520
1/2 Horizontal$3,050$2,875$2,610$2,400$2,125
1/3 Square$2,765$2,615$2,410$2,195$1,955
1/3 Vertical$2,615$2,485$2,310$2,100$1,870
1/4 Square$2,220$2,310$1,970$1,785$1,590
2-Page Spread$7,675$7,125$6,270$5,705$5,075
First Page$8,715$8,140$7,305$6,640$5,915
Cover 2 & 3$8,715$8,140$7,305$6,640$5,915
Cover 4$9,490$8,830$8,095$7,370$6,565

Rates listed above are for ASA associate member companies. For nonmembers, add 50%.

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Ad Specs

Ad SizeWidthHeight
Full Page (Bleed size)*8-1/4″ (8-1/2″)10-7/8″ (11-1/8″)
1/2 Page Horizontal (No Bleed)7-1/4″4-3/4″
2/3 Vertical (No Bleed)4-3/4″9-3/4″
1/3 Vertical (No Bleed)2-1/4″9-3/4″
1/4 Square (No Bleed)3-1/2″4-3/4″

Digital at a Glance

Staffing Today eNewsletter

Staffing Today is the industry’s No. 1 source for targeted news and information. It is the largest circulating publication in the staffing industry, reaching a broad audience that goes beyond ASA members.

Increased Ad Visibility—When your company places an ad in Staffing Today, your ad is also live on all pages of staffingtoday.net until the following day’s issue is published.

40,000+

SUBSCRIBERS

26%

Avg. opens

ASA Marketplace

2,643

monthly page views

ASA Central

2,700+

monthly logins

30,000+

members

Staffing Today Daily Newsletter

Staffing Today also keeps the entire staffing community informed on important ASA advocacy, court actions, regulatory developments, and legislation that can directly affect clients, employees, and business operations. The daily newsletter also carries an all-inclusive summary of the association’s most current professional resources, educational events, and important reminders.

Advertising in Staffing Today puts your products or services in front of a qualified target audience. Increase your company’s visibility and market share by securing your ad space in Staffing Today.

26%

open rate

40,000+

Circulation

Rates

ALL ARTWORK IS DUE A WEEK PRIOR TO SCHEDULED RUN DATE.

Position3 days8 days13 days26 days43 days
Premium$3,786$8,149$12,162$20,480$29,202
Featured$2,072$6,084$9,088$10,915$14,601
Sponsored Content$3,786$8,149$12,162$20,480$29,202
*Rates listed above are for ASA associate member companies. For nonmembers, add 50%.

PREMIUM AD

Posted to the left side of the first editorial item in the newsletter vertically so that the readers will see it in the opening screen.

FEATURED AD

Posted to the left side in the newsletter underneath the premium position.

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

SPONSORED CONTENT

Posted within the body of the editorial.

Specifications

Premium and Featured Ad Specs:

  • Ad dimensions are 728 x 90 pixels
  • Ad dimensions are 300 x 250 pixels (accommodating ad for mobile site)
  • Ads will be hyperlinked to advertiser’s website. Provide a custom URL or Bitly for tracking.
  • All banners should be JPG, PNG or GIF files only, 25 kb at 72 dpi resolution.

Sponsored Content Specs:

  • Title max: 10 words
  • Abstract max: 50 words
  • 2-3 items
  • Single-line bulleted list option
  • Advertiser provides custom URL or Bitly for tracking.

ASA Marketplace—the highest-profile and most-trafficked online buyer’s guide serving the
staffing and recruiting industry—has been expertly designed to connect buyers with your
company.

Visibility on this site is a must in order to drive new leads, enhance your brand, build name recognition, and most importantly stay in front of current clients. A listing in the online supplier’s guide gives your company the opportunity to be in front of potential clients 24 hours a day/7 days a week. Users will have one click access to your company’s website, contact information, and press and news releases.

2,600 +

page views per month

ASA Marketplace Listings

FeaturesBasicUpgradedPremium
Company Namexxx
Full Address:
Street, city, state, zip
xxx
ASA Member Logoxxx
Websitexxx
All ASA Sections
(choose as many as appropriate)
unlimitedunlimited
Company Logoxx
Company Description (no word limit)xx
Social Media Accountsxx
Contact Person Information
Full name, email and phone
xx
Product/Service Category Choice13unlimited
Banner Ads13
Share Articles & Press Releasesx
Video/Product Showcase
(Ability to upload videos)
x
Priority in Search Resultsx
PriceFREE*$1,500**$3,600**

* With 2024 membership
** Rates will be prorated to the month for 2024

Additional Advertising Opportunities

FeaturesBasicUpgradedPremium
Leaderboard Adn/aAdd $8,000**Add $8,000**
Premier Skyscraper Adn/aAdd $4,600**Add $4,600**
Preferred Skyscraper Adn/aAdd $2,300**Add $2,300**

Ad Specs

Ad TypeWidth (px)Height (px)
Leaderboard72890
Premier and Preferred Skyscrapers160300
Banner Ad46860

Dimensions are in pixels. Advertiser to submit unique URL for hyperlink.
Rates listed are for ASA associate member companies. For nonmembers, add 50%.

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

ASA Central is the business social network exclusively for members of the American Staffing Association. Here, staffing professionals and industry suppliers can find and connect with colleagues through a robust member directory; participate in discussion boards; visit section communities; read member blogs; and much more.

There are myriad display advertisement options throughout ASA Central, including options that target specific sectors or discussions. Your company can leverage new business and increase brand recognition when you have a presence in this exclusive online community for staffing professionals.

2,750

avg monthly logins

30,000+

members

PlacementRateSpecs
ASA Central website, which includes:
Supplier Showcase (home page) and Six section pages
$7,250/full year
$4,000/half year
300 width x 250 height in pixels.
All banners should be GIF or JPEG files only,
25 kb at 72 dpi resolution.
Discussion Thread
Ad will be placed on discussion posts
$2,000/month
(Add-on rate for ASA Central website)
200 width x 200 height in pixels,
and are requested as both PNG and EPS files.
Each ad is hyperlinked to the advertiser’s website.
Discussion Thread
Only Ad will be placed on discussion posts
$3,500/month200 width x 200 height in pixels,
and are requested as both PNG and EPS files.
Each ad is hyperlinked to the advertiser’s website.

*Note that only ASA members are eligible to advertise on ASA Central.

Disclaimer: Some blackout dates may apply for the Discussion Thread advertising. Contact your Account Executive for details.

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

ASA Events

Leverage our expertise to create a strategic, customized approach to advertising before, during and after ASA events.

  • Gain traction and brand recognition though customized preconference options.
  • During ASA events to reinforce your presence, drive traffic to your booth and gain valuable leads.
  • Keep your hard-earned momentum going with post event opportunities that include reach capabilities to all ASA members.

2024 Staffing Law & Compliance Conference
May 16th – 17th in Washington, DC!


2024 Staffing World
Oct. 22nd – 24th in Nashville, TN!

Take a look at our drop-down menu for more information specific to each event, or contact Heather today for a customized marketing plan!


ASA Staffing Law and Compliance Conference Resource Book

Suppliers can raise their visibility by advertising in the Staffing Law and Compliance Conference Resource Book. This is the take-home piece which is distributed to all 400+ attendees during the conference to reference exhibitors and advertisers they need. It includes workshop slides and the attendee roster so it sits on the executive’s desks well after the conference.

2024 Staffing Law & Compliance Conference:
May 16th – 17th in Washington, DC!

Deadlines

Ad CloseArt Due
Staffing Law Conference Resource BookApril 5, 2024April 15, 2024

Advertising Rates & Specs

Ad SizeSpecsMember RateNonMember Rate
Full Page8-1/4″ x 10-7/8″
(Bleed – 8-1/2″ x 11-1/8″)
$1,950$2782.50
1/2 Page Horizontal7-1/4″ x 4-3/4″$1,555$2,220
1/4 Page Square3-1/2″ x 4-3/4″$920$1,312.50

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Staffing World Website

Exhibitors can now place advertising on the Staffing World website. This is your opportunity to get your organization in front of all staffing world attendees. All attendees visit staffingworld.net to register for the conference, get agenda and speaker updates, and to plan their conference experience. This is a first come, first served opportunity, and there are only a few slots available. Ads will run post show, through December 31st.

Advertising Rates

ALL ARTWORK IS DUE A WEEK PRIOR TO SCHEDULED RUN DATE.

Ad SizeMember RateNonMember Rate
Banner Ad$3,000$4,500

Ad Specs

Banner ads will rotate on staffingworld.net and related pages before, during and after the show—through Dec. 31st.

  • Ad dimensions are 970 x 90 pixels and 300 x 250 pixels for mobile site.
  • JPG or PNG format
  • Banner ad will be hyperlinked to advertiser’s website

2,250

page views per month

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Staffing World Advance Program—Print and Digital

The Advance Program is the best way to reach potential attendees and all ASA members. This essential guide highlights key attractions at the convention and outlines special events, schedule, and registration information. The piece is sent to the biggest and best list of staffing professionals in the industry, including all ASA members, regardless of whether they can attend. The digital edition of the Advance Program is highly trafficked in the weeks leading up to Staffing World.

Deadlines

Ad CloseArt Due
Staffing World Advance ProgramJuly 8, 2024July 17, 2024

Advertising Rates & Specs

Ad SizeSpecsMember RateNonMember Rate
Full Page8-1/4″ x 10-7/8″
(Bleed – 8-1/2″ x 11-1/8″)
$5,025$7,537.50
1/2 Page Horizontal7-1/4″ x 4-3/4″$3,195$4,792.50
Cover 2 & 38-1/4″ x 10-7/8″
(Bleed – 8-1/2″ x 11-1/8″)
$9,130$13,695
Cover 48-1/4″ x 10-7/8″
(Bleed – 8-1/2″ x 11-1/8″)
$9,945$14,917

33,000

Circulation

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Staffing World On-Site Program

The On-Site Program is an extensive guide referenced by all attendees. This take-home piece allows your message to stay with attendees long after they leave the convention. It delivers maximum exposure to exhibitors and their products and lets staffing professionals know who came to Staffing World. Attendees refer to the On-Site Program throughout the convention to identify exhibitor’s names and contact information, event details, schedules, and more.

Deadlines

Ad CloseArt Due
Staffing World On-Site ProgramSept. 9, 2024Sept. 19, 2024

Advertising Rates & Specs

Ad SizeSpecsMember RateNonMember Rate
Full Page7-1/4″ x 10″
(Bleed – 7-1/2″ x 10-1/4″)
$5,025$7,537.50
1/2 Page Horizontal6-1/4″ x 4-3/4″$3,195$4,792.50
Cover 2 & 37-1/4″ x 10″
(Bleed – 7-1/2″ x 10-1/4″)
$9,130$13,695
Cover 47-1/4″ x 10″
(Bleed – 7-1/2″ x 10-1/4″)
$9,945$14,917

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Sponsored Content

Position your company as a thought leader by purchasing sponsored content. Our readers will see your valuable, informative articles in ASA’s most highly rated publications. Take advantage of bundles to enhance the visibility of your content at the Premium or Signature level.

  • Article in Staffing Success (Written by ASA but subject and interviewees provided by your team)
  • Article highlighted as Sponsored Content in 3 issues of Staffing Today
  • Hero image placement on ASA Homepage for one month.
  • Callout on ASA Homepage for one month (Among ASA articles on the page)
  • Housed in library of materials on ASA Learn.

  • Technology Trends Article in Staffing Success
  • Article highlighted as Sponsored Content in 3 issues of Staffing Today
  • Housed in library of materials on ASA Learn.

  • The subject is provided by your company along with a list of 3-4 interviewees on the
    subject. An ASA staff member will collect the information and write the article, which will be one of our
    feature stories.

  • Your company would provide a roughly 750 word article focused on technology. This will be subject to ASA review.

Maximum Exposure

More than 1,800 companies are members of ASA—which includes 17K+ branch offices. Print publications go to key contacts, many of whom are presidents or c-suite executives. All member company professionals have access to digital publications.

Credibility

Sponsored content creates a quality advertising experience that is consistent with the user’s existing experience with high-ranking ASA publications (82% of members agree that ASA publications are the authoritative source for current staffing industry information).

Accessibility

In addition to a direct link to the advertiser’s page in any of the platforms, sponsored content in Staffing Today includes free social icons—so users can easily share the content via their own Facebook, LinkedIn, or Twitter accounts.

No Ad-Blocking

People view native ads 53% more than banner ads. Thought leadership, issue papers, educational materials, etc. are more applicable to users than traditional banner ads, which don’t relate to the content users are seeking.

Americanstaffing.net (ASA Learn)Staffing TodayStaffing Success
Audience11K+ home page views per monthReaches 33K+ directly in their inboxes every day; 3K+ access it online35K+ industry professionals receive it in print or online, 7x per year
SpecsTitle max=12 words; Abstract max=30 words
Option for art: 360×480 pixels (W x H, RGB, 72 dpi);
image cropped per user’s screen
Title max=10 words; Abstract max=50 words
2-3 item, single-line bulleted list option
Advertiser provides custom URL or Bitly for tracking
Title max=8 words; Article max=450 words
Written by 3rd party, with review by advertiser
May not contain promotional material

Sponsored Content Due Dates:Tech Trends/Law and You Due Dates:
July/AugustJune 17, 2024June 20, 2024
Sept./Oct.August 14, 2024August 16, 2024
Nov./Dec.Oct. 28, 2024Oct. 29, 2024

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Ad Submission Info

FOR PRINT AND DIGITAL SUBMISSIONS

Please email [email protected].

Contact your ASA
Account Executive today!

Heather Macaluso
Account Executive
717.430.2224
[email protected]