Members Include: 200 Companies Ranging from Associate/Supplier, Converter, International, Academic and Industry Trade Press members

About FPA

Flexible Packaging Association (FPA) continues to be/has been the leading advocate and voice for the growing U.S. flexible packaging industry for over 70 years. FPA’s membership is largely comprised of manufacturers of flexible packaging and material/equipment suppliers to the flexible packaging industry.

Advertising in FPA’s engaging properties puts you in front of decision makers and influencers at large, medium, and small converters and suppliers – representing 77% of the value-added flexible packaging industry.

The Association is hard at work:

  • PROMOTING the advantages and benefits of flexible packaging
  • ADVOCATING to protect against potential barriers to growth, combat regulatory burdens, and build relationships with diverse stakeholders
  • ENSURING SUSTAINABILITY advantages of flexible packaging are communicated and understood
  • PROVIDING INDUSTRY DATA to the membership and investment community
  • CREATING NETWORKING AND EDUCATION opportunities to connect the membership
  • COMMUNICATING to keep members and stakeholders informed and engaged

FPA Members:

  • Converters – any firm, corporation, or division thereof, engaged in the manufacture and sales within the U.S. of converted forms of paper, film, flexible plastics, foils, or combinations thereof, for sale to the users or distributors of such materials for packaging purposes.
  • Associates – any firm or corporation, or division thereof, engaged in the manufacture within or outside the U.S. and having sales in the U.S. of materials, equipment, or supplies related to the flexible packaging industry.
  • International Converter – any firm, corporation, or division thereof, having sales in the U.S. and engaged in manufacturing exclusively outside the U.S. of converted forms of paper, film, flexible plastic, foils, or combinations thereof.
  • Supporting – any firm, corporation, or division thereof, engaged in the distribution of materials, equipment, supplies or flexible packaging and businesses providing services within the U.S. and having sales in the U.S. of materials, equipment, supplies or flexible packaging, or services to the flexible packaging industry.
  • Academic – includes universities or colleges with packaging curriculums or departments with activities related to packaging sciences.
  • Trade Press – any person, firm, corporation, or division thereof, engaged in the publication of recognized trade magazines related to the flexible packaging industry.
Dec 21, 2024

FlexPack VOICE® Magazine

Bimonthly

Frequency
(6 issues a year)

4,700+

Circulation
(print & digital distribution)

Touting relevant content and striking design, FlexPack VOICE® is the leading source for all the latest news, insights, and innovations happening in and around the flexible packaging industry. It is read by FPA members and industry leaders who make buying decisions every day.

View the Rates
View the Specs
Dec 21, 2024

Editorial Calendar

IssueIssue TopicAd CloseArt dueMail Date
January/February 2025Developments and Trends for 2024Oct. 30, 2024Nov. 19, 2024January 3, 2025
March/April 2025Sales and MarketingDec. 23, 2024Jan. 15, 2025March 3, 2025
May/June 2025Breakthroughs and AwardsFeb. 27, 2025Mar. 19, 2025May 1, 2025
July/August 2025Workforce DevelopmentsApril 23, 2025May 13, 2025July 1, 2025
September/October 2025Technology AdvancementsJune 26, 2025 July 17, 2025September 3, 2025
November/December 2025End of Year/Looking to 2025Sept. 11, 2024Sept. 18, 2025October 31, 2025

* Content Subject to change

The magazine is distributed at FPA events and trade shows

Upgrade your print ad to appear in the issue promotion video. Exclusive opportunity! Only 1 ad per video. $500/placement. Learn more.

Dec 21, 2024

FlexPack VOICE® Rates

4-Color1-2x3-5x6x
Back Cover$1,600$1,600$1,600
Inside Front or Inside Back Cover$1,500$1,500$1,500
Two-Page Spread*$1,975$1,755$1,680
Full Page$1,300$1,170$1,105
Half Page$1,000$900$850
Third Page$755$698$660
*Limited to two spreads per issue.

View the Specs
Dec 21, 2024

FlexPack VOICE® Specs

4-ColorSpecs
Back CoverBleed: 8.625″ x 11.125″
Trim: 8.375″ x 10.875″
Inside Front or Inside Back CoverBleed: 8.625″ x 11.125″
Trim: 8.375″ x 10.875″
Two-Page Spread*Bleed: 17″ x 11.125″
Trim: 16.75″ x 10.875″
Full PageBleed: 8.625″ x 11.125″
Trim: 8.375″ x 10.875″
Half PageHorizontal: 7.25″ x 4.875″
Third PageHorizontal: 7.25″ x 3.25″

Text and logos must be at least .25″ from trim.

Please export your file with bleed and no crop marks.

Dec 21, 2024

Q&A Advertorial – $1,500

This two-page spread gives your executives the ability to answer industry-related questions,
positioning them as an expert in the field to FlexPack VOICE® readers.

Advertiser Supplies:

  • Name of C-Level executive to be interviewed
  • High-res 300 dpi photo of interviewee or image of your choice
  • 4 or 5 Questions with answers
  • Company Logo, 300 dpi (JPEG, EPS, PNG)

*Limited to two spreads per issue.

PLEASE SUPPLY ALL MATERIALS ONE WEEK PRIOR TO STANDARD ART DUE DATES

Advertorial Spread – $1,800

Advertiser Supplies:

  • Headline – 6 words max
  • Sub-head – 15 words max
  • Body copy with high-res 300 dpi photo – 470 words max
  • Body copy without photo – 707 words max
  • Logo – 300 dpi, eps preferred or high resolution jpg
  • Company info – contact name, phone number, email, address
  • Full Page Ad – Bleed: 8.625″ x 11.125″ Trim: 8.375″ x 10.875″

*Limited to two spreads per issue.

PLEASE SUPPLY ALL MATERIALS ONE WEEK PRIOR TO STANDARD ART DUE DATES

Dec 21, 2024

The 2025 Flexible Packaging
Buyer’s Guide 

With a shelf life of one year, the Buyer’s Guide is one of the most cost-effective and impactful advertising vehicles you can choose.

Trusted as a valuable industry reference resource, the Flexible Packaging Buyer’s Guide is a comprehensive, categorized directory of products and services and the members who provide them. Reach industry leaders looking for a different way to package an existing brand or in need of a packaging solution when you secure your spot in the 2024-2025 Buyer’s Guide! The Buyer’s Guide is mailed with the July/August issue of FlexPack VOICE®.

Ad close: 3/28

Art due: 4/11

Rates & Specs

4-ColorSpecsRate
Back CoverBleed: 8.625″ x 11.125″
Trim: 8.375″ x 10.875″		$2,000
Inside Front or Inside Back CoverBleed: 8.625″ x 11.125″
Trim: 8.375″ x 10.875″		$1,875
Full PageBleed: 8.625″ x 11.125″
Trim: 8.375″ x 10.875″		$1,625
Half PageHorizontal: 7.3125″ x 4.875″$1,250
Third PageHorizontal: 7.3125″ x 3.25″$970

Text and logos must be at least .25″ from trim.

Dec 21, 2024

Innovation Showcase

This standalone piece features flexible packaging solutions that meet expectations and needs through advancements in materials, graphics, structure, new uses, extended shelf life, and sustainability. The publication highlights the winners and all entries for the FPA Flexible Packaging Achievement Awards Competition. The Innovation Showcase mails with the May/June issue of FlexPack VOICE® magazine. Receive bonus distribution at the FPA Annual Meeting and Fall Executive Conference, and trade shows like PACK EXPO, PRINTING United, and the NSCL Legislative Summit.

Ad close: 1/3

Art due: 1/10

Rates & Specs

4- ColorSpecsRATE
Inside Front CoverBleed: 8.75″ x 11.25″ 
Trim: 8.5″ x 11″ 		$1,875
Inside Back CoverBleed: 8.75″ x 11.25″ 
Trim: 8.5″ x 11″ 		$1,875
Back CoverBleed: 8.75″ x 11.25″ 
Trim: 8.5″ x 11″ 		$2,000
Full PageBleed: 8.75″ x 11.25″ 
Trim: 8.5″ x 11″ 		$1,625
Half PageHorizontal: 7.25″ x 4.875″$1,250

Text and logos must be at least .25″ from trim.

Dec 21, 2024

FlexPack VOICE® Digital Edition

4,700+

Circulation
(Print & Digital)

49,000+

Avg Yearly
Views

FlexPack Voice® magazine digital edition is a continued opportunity to connect with active readers and buyers. Optimize your marketing message, branding, and exposure with belly bands, blow-in cards, video, audio, flash, customer surveys, and more! 

Rates & Specs

PlacementSpecs1x
Package: Left of Front Cover plus Skyscraper8.5″ x 11.5″ AND 160 x 600px$850
Left of Front Cover 8.5″ x 11.5″ $700
Skyscraper160 x 600px$500
Belly Band Front Cover8.25″ x 3″$600

All digital ads include a clickthrough URL.

View the Digital Edition
View the Ad Placements
Dec 21, 2024

FlexPack VOICE® Online

FlexPack VOICE® Online presents much more than the content from the print magazine. It also includes expanded industry coverage and additional features, which are updated multiple times each month to attract a wide audience in between print editions. Benefit from a range of powerful advertising opportunities listed below, including sponsored content.

23,000+

Avg. Yearly Views

Check out FlexPack VOICE® Online!

Advertising Opportunities

PlacementSpecsRate per month
Leaderboard728 x 90px$1,200
Sponsored Content
See Example		• Headline (10 words max)
• 500-900 Word Count Article
• Short (2-3 sentence) summary to introduce article 
• Company Logo (Larger than 250px is preferred) 
• Short Company Bio 
• Feature image: 812px wide x 446px high
• Additional image: 1920 x 350px
• Optional: Author Information & Photo (700 x 394px)
• Optional: Embedded Video
File size: recommended less than 1MB
Images should be jpeg
Sponsored Content is shared across FPA social media platforms and in eNewsletter(s).		$1,000
Square Banner300 x 250px $700

Ads include clickthrough URL.

Dec 21, 2024

eNewsletter Advertising Opportunities

FPA offers two eNewsletters reaching more than 1,200 flexible packaging industry professionals and business leaders.
The eNewsletters are exclusively sent to FPA members.

FPA Industry News Bulletin

Distribution: 1,400+ | 37% Average Open Rate

Weekly enewsletter including industry articles and press releases. 
Industry News Bulletin is delivered every Monday.

Rates & Specs

PlacementSpecs1-6X7-12x
Banner 1640 x 60px$800$720
Banner 2640 x 60px$750$675
Banner 3640 x 60px$700$630
Content SponsorshipHeadline: 7 words
Body content: 50 words
Company logo: at or under 300px		$950$850

Ads include clickthrough URL.

FPA Now

Distribution: 1,400+ | 30% Average Open Rate

Monthly enewsletter focusing on industry trends, sustainability, and events. 
FPA Now is delivered the beginning of the month.

Rates & Specs

PlacementSpecs1-6X7-12x
Banner 1640 x 60px$500$450
Banner 2640 x 60px$400$360
Banner 3640 x 60px$300$270
Banner 4640 x 60px$200$180

Ads include clickthrough URL.

Dec 21, 2024

Issue Promotion Video & Eblast

2,400+

Distribution

28%

Avg open rate

3%

Click Rate

This bimonthly eblast features a video showcasing each issue of FlexPack VOICE® before the magazine is distributed. Sent 3-5 days prior to the digital edition release, the Video Issue Announcement Eblast is a preview of each issue of FlexPack VOICE®. 

Advertising Opportunities

PlacementSpecs1x
Video Pre-Roll Exclusive Sponsorship5-10 second pre-roll video or static ad/logo 
Static ad/logo should be RGB and jpg or png		$2,500
Video Internal AdVideo stops on advertiser’s FlexPack Voice® magazine print ad for several seconds
Single advertiser opportunity		$500
Announcement Eblast Top Banner Ad650 x 90px$500
Announcement Eblast Bottom Banner Ad650 x 90px$350

Ads include clickthrough URL.

Dec 21, 2024

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is
running in		Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

2025 Digital ad deadlines

Month ad is
running in		Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Dec 21, 2024

Sponsored Eblasts

Let FPA send an email blast to our membership as sponsored content. New products and services that you want the industry to know about right now can be sent in an email.

$2,250

Special Rate: $2,000 per eblast for 3+ eblasts

2,250+

Avg. CIrculation

37%

Avg. opened

7%

Avg. Clicked

Materials Requirements

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Footer to include Company Name, Full Address, Email Address
  • Subject line for email (40 characters maximum)
  • Pre-Header text for the email (75 characters maximum)
  • Email Address to send from

General Requirements

  • All content is subject to review by FPA editorial advisers.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Ask your account executive for submission processes and deadlines
Email Best Practices
Dec 21, 2024

Social Media Timeline Posts

Get in front of FPA’s engaged social media following on LinkedIn, Twitter, Instagram, and Facebook.

Take advantage of multiple posts per platform, including pinned posts.

21,000+

Linkedin
Followers

3,900+

Instagram
Followers

30,000+

Facebook
Followers

1,600+

Twitter
followers

Rates

  • $1,000 for 2 posts on each of 2 platforms (1 post per platform per day)
  • $1,500 for 2 posts on each of 3 platforms (1 post per platform per day)
Advertiser Specs & Best Practices

Details

  • Posts are sold by the month and must be scheduled for the same month
  • LinkedIn posts pinned to the top of the company page for the month(s) 
  • Twitter posts pinned to the top of the profile for the month(s)
  • Instagram highlight featured on the account profile of Stories for the month(s)
  • Advertiser is responsible for monitoring posts and responding to inquiries
  • LinkedIn and Twitter are industry-focused platforms; Instagram is consumer-focused 
Dec 21, 2024

PerfectPackaging.com Blog

FPA’s popular blog focuses on sharing information about the flexible packaging industry and reducing waste, environmental footprints, and recycling. Share your message and educate and inform about the environmental impact of flexible packaging. 

Check out the blog

1,000+

Avg. Monthly Visitors

1,700+

Avg. Monthly PageViews

Rates

  • $2,000 each (includes sharing on social media)

Details

  • Blogs are sold by the month
  • Include a featured image 
  • Pinned to the top row of the blog for the month(s)
  • Advertiser to provide all content. FPA has the right to refuse any sponsored content or suggest revisions.
Advertiser Specs & Best Practices
Dec 21, 2024

Content for Social Media and Blog Posts

Social Media and Sponsored Blog Post Requirements

LinkedIn 

Specs

  • Feed posts: 1200 x 627 
  • Video posts: 256 x 144 (minimum) to 4096 x 2304 (maximum); 1:2:4 to 2:4:1 aspect ratio; 5 GB
  • Maximum video length: 10 minutes

Character limit

  • 100 to 140 (Links, hashtags, spaces included)

X (Twitter)

Specs

  • Image: 1200 x 675 px (Max number of photos per tweet: 4)
  • Video: 720 x 720 px; 512 MB
  • Maximum video length: 2 minutes 20 seconds

Character limit

  • 280 characters allowed per tweet
  • Hashtags, links and mentions are all included in character limit 

Instagram

Specs

  • Image: 1080 x 1080 px
  • Video: 1080 x 1080 px; 4 GB
  • Max length for in-feed videos: 60 seconds

Character limit

  • Caption limit: 125 characters recommended
  • Hashtag limit: 30 
  • Links are not clickable in post captions 

Image format: gif, jpg, png

Video format: mov or mp4

Facebook

Specs

  • Image: 1200 x 630 px
  • Image format: gif, jpg, png

Character limit

  • Text: Less than 300 characters
    Call-To-Action with Link (i.e., Read more here [URL]) 

Blogs on PerfectPackaging.com

  • Recommended copy length – 500-750 words
  • Sponsored content should be accompanied by a featured image to include with the blog post
    • Preferred image size: 1200×628 pixels

Guidelines for Content Creation

Do’s 

  • Focus on the environmental benefits of flexible packaging 
  • If sharing a brand, be sure to include mention of an overall environmental mission (if applicable)
  • Share about developments in recycling or working towards a circular economy 
  • Use language that will resonate with both industry and consumer audiences 
  • Share convenience benefits 
  • Share information on how flexible packaging has key barrier protection for food and medical industries 
  • Include relatable statistics 

Dont’s

  • Directly promoting or referring to sales of a particular product 
  • Using the phrase single-use
  • Overly technical language
  • Language that depicts one type of flexible packaging as better than another 
  • Overly negative or dismal statistics related to the environment as a way to encourage recycling or a switch to flexible packaging 
Dec 21, 2024

Choose one of our advertiser packages
and receive FREE benefits!

Dec 21, 2024

Lead Generation with Lead Marvels

Pay-for-Performance Content Marketing & Lead Generation Solutions

Tap into the power of Lead Marvels and reach our active and engaged audience of decision-makers to become a source of new business development leads!

View the FPA sample page
View Offerings
Dec 21, 2024

Content Offerings

The content must have thought leadership or educational value to the audience. Examples of types of content that could be submitted are listed below. Other content types are subject to approval.

  • Case Studies
  • eBooks
  • Guides
  • Research 
  • Reports
  • White Papers
  • Infographics
Content Best Practices

Submit content to your Account Executive.

Digital Deadlines
Dec 21, 2024

Rates

Tap into the power of Lead Marvels and reach our active and engaged audience of industry decision-makers to become a source of new business development leads!

1st-Time Advertisers Get 10% Discount!

Step 1: Select Your Lead Type

Standard LeadFirst Name, Last Name, Email, Phone, Company Name.
Lead data must be valid according to T&C’s		$60 CPL
Premium Lead*“Standard Lead” fields PLUS “Industry Professional” filter
Leads are filtered to only industry professionals		$75 CPL

Step 2: Select Your Quarterly Lead Goal

50 Leads
100 Leads5% Discount
200+ Leads10% Discount

* “Premium Lead” is based based on leads selecting “Transit Agency” or “Government Agency/MPO/DOT” to “Company Type”, and only those selections will be considered qualified and apply towards the program lead goal. Form completions that select “Consulting/Professional Services”, “Manufacturer/Supplier/Vendor”, “Construction Contractor/Manager”, or “Other” will be “unqualified” and will not be delivered or apply towards the program lead goal.

Dec 21, 2024

Contact your FPA
account executive today!

Rachel Rohrbaugh
Account Executive
717.430.2248
[email protected]

Dec 21, 2024

Media Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the Flexible Packaging Association (FPA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. 

Dec 21, 2024

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

Upload Your Ad

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Dec 21, 2024