About FPA

Flexible Packaging Association (FPA) is the leading advocate and voice for the growing U.S. flexible packaging industry for over 70 years. FPA’s membership is comprised of manufacturers of flexible packaging and material/equipment suppliers to the flexible packaging industry.

Advertising in FPA’s engaging properties gets you in front of decision makers and influencers at large, medium, and small converters and suppliers—representing 77% of the value-added flexible packaging industry.

This association is hard at work:

  • PROMOTING the advantages and benefits of flexible packaging 
  • ADVOCATING to protect against potential barriers to growth, combat regulatory burdens, and build relationships with diverse stakeholders 
  • ENSURING SUSTAINABILITY advantages of flexible packaging are communicated and understood 
  • PROVIDING INDUSTRY DATA to the membership and investment community 
  • CREATING NETWORKING AND EDUCATION opportunities to connect the membership 
  • COMMUNICATING to keep members and stakeholders informed and engaged

FPA Package Advertising Opportunities

Choose one of our advertising packages and receive FREE benefits!

Premier Advertiser Package:

  • Purchase a full-page ad or 2-page spread ad in either the Buyer’s Guide or Innovation Showcase at rate card.
  • Purchase a full-page ad or 2-page spread ad in all 6 issues of FlexPack VOICE® at rate card.
  • Purchase any 2 digital ads at rate card. Choose from FPA Industry News Bulletin, FPA Now, FlexPack VOICE® Online, FlexPack VOICE® digital edition, or FlexPack VOICE® video announcement eblast.

Preferred Advertiser Package:

  • Purchase a full-page ad or 2-page spread ad in either the Buyer’s Guide or Innovation Showcase at rate card.
  • Purchase a full-page ad or 2-page spread ad in 3 issues of FlexPack VOICE® at rate card.
  • Purchase any 2 digital ads at rate card. Choose from FPA Industry News Bulletin, FPA Now, FlexPack VOICE® Online, FlexPack VOICE® digital edition, or FlexPack VOICE® video announcement eblast.

Receive the following added-value incentives:

Advertiser recognition page in Nov/Dec issue of FlexPack VOICE® and Buyer’s Guide
Recognition at annual events 
Recognition section on FlexPack VOICE®  Online
Recognition on FPA social media channels

FlexPack VOICE® Magazine

Bimonthly

Frequency
(6 issues a year)

4,300+

Circulation
(print & digital distribution)

Touting relevant content and striking design, FlexPack VOICE® is the leading source for all the latest news, insights, and innovations happening in and around the flexible packaging industry. It is read by FPA members and industry leaders who make buying decisions every day.

Editorial Calendar

IssueEditorial HighlightsAd CloseArt due
January/February 20232023 Developments and TrendsNov. 4, 2022Nov. 28, 2022
March/April 2023Sales and MarketingJan. 4, 2023Jan. 24, 2023
May/June 2023Breakthroughs and AwardsMar. 7, 2023Mar. 27, 2023
July/August 2023Workforce DevelopmentMay 3, 2023May 23, 2023
September/October 2023Technology AdvancementsJuly 3, 2023July 24, 2023
November/December 2023End of the Year/Looking to 2024Aug. 30, 2023Sept. 20, 2023

* Content Subject to change

The magazine is distributed at FPA events and trade shows

Upgrade your print ad to appear in the issue promotion video. Exclusive opportunity! Only 1 ad per video. $500/placement. Learn more.

FlexPack VOICE® Rates

4-Color1-2x3-5x6x
Back Cover$1,600$1,600$1,600
Inside Front or Inside Back Cover$1,500$1,500$1,500
Two-Page Spread*$1,975$1,755$1,680
Full Page$1,300$1,170$1,105
Half Page$1,000$900$850
Third Page$755$698$660

Q&A Advertorial- $1,450*

This two-page spread give your executives the ability to answer industry-related questions, positioning them as an expert in the field to FlexPack VOICE® readers.

Advertiser Supplies:

  • Name of C-Level executive to be interviewed
  • High-res 300 dpi photo of interviewee
  • Answers to questions
  • Company Logo, 300 dpi (JPEG, EPS, PNG)

*Limited to two spreads per issue.

FlexPack VOICE® Specs

4-ColorSpecs
Back CoverBleed: 8.625″ x 11.125″
Trim: 8.375″ x 10.875″
Inside Front or Inside Back CoverBleed: 8.625″ x 11.125″
Trim: 8.375″ x 10.875″
Two-Page Spread*Bleed: 17″ x 11.125″
Trim: 16.75″ x 10.875″
Full PageBleed: 8.625″ x 11.125″
Trim: 8.375″ x 10.875″
Half PageHorizontal: 7.25″ x 4.875″
Third PageHorizontal: 7.25″ x 3.25″

Text and logos must be at least .25″ from trim.

FlexPack VOICE® Digital Edition

4,300+

Circulation
(Print & Digital)

19,000+

Avg Yearly
Views

FlexPack Voice® magazine digital edition is a continued opportunity to connect with active readers and buyers. Optimize your marketing message, branding, and exposure with belly bands, blow-in cards, video, audio, flash, customer surveys, and more! 

Rates & Specs

PlacementSpecs1x
Package: Left of Front Cover plus Skyscraper8.5″ x 11.5″ AND 160 x 600px$850
Left of Front Cover 8.5″ x 11.5″ $700
Skyscraper160 x 600px$500
Belly Band Front Cover8.25″ x 3″$600

All digital ads include a clickthrough URL.

Issue Promotion Video & Eblast

4,300+

distribution

This bimonthly eblast features a video showcasing each issue of FlexPack VOICE® before the magazine is distributed. Sent 3-5 days prior to the digital edition release, the Video Issue Announcement Eblast is a preview of each issue of FlexPack VOICE®

Advertising Opportunities

PlacementSpecs1x
Video Pre-Roll Exclusive Sponsorship5-10 second pre-roll video or static ad/logo 
Static ad/logo should be RGB and jpg or png
$2,500
Video Internal AdVideo stops on advertiser’s FlexPack Voice® magazine print ad for several seconds
Single advertiser opportunity
$500
Announcement Eblast Top Banner Ad650 x 90px$500
Announcement Eblast Bottom Banner Ad650 x 90px$350

Ads include clickthrough URL.

eNewsletter Advertising Opportunities

FPA offers two eNewsletters reaching more than 1,200 flexible packaging industry professionals and business leaders.
The eNewsletters are exclusively sent to FPA members.

FPA Industry News Bulletin

Distribution: 1,200+ | 37% Average Open Rate

Weekly enewsletter including industry articles and press releases. Industry News Bulletin is delivered every Monday.

Rates & Specs

PlacementSpecs1-6X7-12x
Banner 1640 x 60px$800$720
Banner 2640 x 60px$750$675
Banner 3640 x 60px$700$630
Content SponsorshipHeadline: 7 words
Body content: 50 words
Company logo: at or under 300px
$950$850

Ads include clickthrough URL.

FPA Now

Distribution: 1,200+ | 30% Average Open Rate

Monthly enewsletter focusing on industry trends, sustainability, and events. FPA Now is delivered the beginning of the month.

Rates & Specs

PlacementSpecs1-6X7-12x
Banner 1640 x 60px$500$450
Banner 2640 x 60px$400$360
Banner 3640 x 60px$300$270
Banner 4640 x 60px$200$180

Ads include clickthrough URL.

FlexPack VOICE® Online

FlexPack VOICE® Online presents much more than the content from the print magazine. It also includes expanded industry coverage and additional features, which are updated multiple times each month to attract a wide audience in between print editions. Benefit from a range of powerful advertising opportunities listed below, including sponsored content.

10,000+

Avg. Yearly Views

(7/1/21 – 7/15/22)

Advertising Opportunities

PlacementSpecsRate per month
Leaderboard728 x 90px$1,200
Sponsored Content• 500-900 Word Count Article
• Short (2-3 sentence) summary to introduce article 
• Company Logo (Larger than 250px is preferred) 
• Short Company Bio 
• Feature image: 700 x 394px
• Additional image: 1920 x 350px
• Optional: Author Information & Photo (700 x 394px)
• Optional: Embedded Video

Sponsored Content is shared across FPA social media platforms and in eNewsletter(s).
$1,000
Square Banner300 x 250px $700

Ads include clickthrough URL.

Social Media Timeline Posts

Get in front of FPA’s engaged social media following on LinkedIn, Twitter, and Instagram.

Take advantage of multiple posts per platform, including pinned posts.

15,000+

Linkedin Followers

1,600+

Twitter followers

3,000+

Instagram Followers

Rates

  • $1,000 for 2 posts on each of 2 platforms (1 post per platform per day)
  • $1,500 for 2 posts on each of 3 platforms (1 post per platform per day)

Details

  • Posts are sold by the month and must be scheduled for the same month
  • LinkedIn posts pinned to the top of the company page for the month(s) 
  • Twitter posts pinned to the top of the profile for the month(s)
  • Instagram highlight featured on the account profile of Stories for the month(s)
  • Advertiser is responsible for monitoring posts and responding to inquiries
  • LinkedIn and Twitter are industry-focused platforms; Instagram is consumer-focused 

PerfectPackaging.com Blog

FPA’s popular blog focuses on sharing information about the flexible packaging industry and reducing waste, environmental footprints, and recycling. Share your message and educate and inform about the environmental impact of flexible packaging. 

1,000+

Avg. Monthly Visitors

1,700+

Avg. Monthly PageViews

Rates

  • $2,000 each (includes sharing on social media)

Details

  • Blogs are sold by the month
  • Include a featured image 
  • Pinned to the top row of the blog for the month(s)
  • Advertiser to provide all content. FPA has the right to refuse any sponsored content or suggest revisions.

Sponsored Eblasts

Let FPA send an email blast to our membership as sponsored content. New products and services that you want the industry to know about right now can be sent in an email.

Average Distribution: 3,000

$2,250

Special Rate: $2,000 per eblast for 3+ eblasts

Materials Requirements

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
    • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
    • All hyperlinks need to be embedded
    • Footer to include Company Name, Full Address, Email Address
  • Subject line for email (40 characters maximum)
  • Pre-Header text for the email (75 characters maximum)
  • Email Address to send from

General Requirements

  • All content is subject to review by FPA editorial advisers.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Ask your account executive for submission processes and deadlines

Content for Social Media and Blog Posts

Social Media and Sponsored Blog Post Requirements

LinkedIn 

  • Specs
    • Feed posts: 1200 x 627 
    • Video posts: 256 x 144 (minimum) to 4096 x 2304 (maximum); 1:2:4 to 2:4:1 aspect ratio; 5 GB
    • Maximum video length: 10 minutes
  • Character limit
    • 100 to 140 (Links, hashtags, spaces included)

Instagram 

  • Specs
    • Image: 1080 x 1080 px
  • Video: 1080 x 1080 px; 4 GB
  • Max length for in-feed videos: 60 seconds
  • Character limit
    • Caption limit: 125 characters recommended
  • Hashtag limit: 30 
  • Links are not clickable in post captions 

Image format: gif, jpg, png

Video format: mov or mp4

Twitter 

  • Specs
    • Image: 1200 x 675 px (Max number of photos per tweet: 4)
    • Video: 720 x 720 px; 512 MB
    • Maximum video length: 2 minutes 20 seconds
  • Character limit
    • 280 characters allowed per tweet
    • Hashtags, links and mentions are all included in character limit 


Blogs on PerfectPackaging.com

  • Recommended copy length – 500-750 words
  • Sponsored content should be accompanied by a featured image to include with the blog post
    • Preferred image size: 1200×628 pixels

Guidelines for Content Creation

Do 

  • Focus on the environmental benefits of flexible packaging 
  • If sharing a brand, be sure to include mention of an overall environmental mission (if applicable)
  • Share about developments in recycling or working towards a circular economy 
  • Use language that will resonate with both industry and consumer audiences 
  • Share convenience benefits 
  • Share information on how flexible packaging has key barrier protection for food and medical industries 
  • Include relatable statistics 

Avoid 

  • Directly promoting or referring to sales of a particular product 
  • Using the phrase single-use
  • Overly technical language
  • Language that depicts one type of flexible packaging as better than another 
  • Overly negative or dismal statistics related to the environment as a way to encourage recycling or a switch to flexible packaging 

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing.
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing.
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2023 Digital ad deadlines

Month ad is
running in
Art deadline
January12/15
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Custom Content Ad Package

Custom Content Package Premium:

  • 1 Two-page Spread Advertorial in FlexPack VOICE Magazine
  • 1 Sponsored Eblasts 
  • 1 social media campaign 
    • 2 LinkedIn Posts
    • 2 Twitter Posts
  • 1 Perfect Packaging.com Sponsored Blog (shared on FPA social media)
  • 1 FREE Sponsored Content on FlexPack VOICE Online
  • 1 FREE Sponsored Content in Industry News Bulletin e-newsletter

PACKAGE PRICE = $6,500

Custom Content Package Digital:

  • 1 sponsored Eblasts 
  • 1 social media campaign 
    • 2 LinkedIn Posts
    • 2 Twitter Posts
  • 1 Perfect Packaging.com Sponsored Blog
  • 1 Sponsored Content on FlexPack VOICE Online
  • 1 Sponsored Content in Industry News Bulletin e-newsletter

PACKAGE PRICE = $4,750

The 2023-2024 Flexible Packaging Buyer’s Guide 

With a shelf life of one year, the Buyer’s Guide is one of the most cost-effective and impactful advertising vehicles you can choose.

Trusted as a valuable industry reference resource, the Flexible Packaging Buyer’s Guide is a comprehensive, categorized directory of products and services and the members who provide them. Reach industry leaders looking for a different way to package an existing brand or in need of a packaging solution when you secure your spot in the 2023-2024 Buyer’s Guide! The Buyer’s Guide is mailed with the July/August issue of FlexPack VOICE®.

Ad close: 4/27  

Art due: 4/27

Rates & Specs

4-ColorSpecs
Back CoverBleed: 8.625″ x 11.125″
Trim: 8.375″ x 10.875″
$2,000
Inside Front or Inside Back CoverBleed: 8.625″ x 11.125″
Trim: 8.375″ x 10.875″
$1,875
Full PageBleed: 8.625″ x 11.125″
Trim: 8.375″ x 10.875″
$1,625
Half PageHorizontal: 7.3125″ x 4.875″$1,250
Third PageHorizontal: 7.3125″ x 3.25″$970

Text and logos must be at least .25″ from trim.

Innovation Showcase

This standalone piece features flexible packaging solutions that meet expectations and needs through advancements in materials, graphics, structure, new uses, extended shelf life, and sustainability. The publication highlights the winners and all entries for the FPA Flexible Packaging Achievement Awards Competition. The Innovation Showcase mails with the May/June issue of FlexPack VOICE® magazine. Receive bonus distribution at the FPA Annual Meeting and Fall Executive Conference, and trade shows like PACK EXPO, PRINTING United, and the NSCL Legislative Summit.

Ad close: 2/14

Art due: 2/22

Rates & Specs

4- ColorSpecs1x
Inside Front CoverBleed: 8.625″ x 11.25″ 
Trim: 8.5″ x 11″ 
$1,875
Inside Back CoverBleed: 8.625″ x 11.25″ 
Trim: 8.5″ x 11″ 
$1,875
Back CoverBleed: 8.625″ x 11.25″ 
Trim: 8.5″ x 11″ 
$2,000
Full PageBleed: 8.625″ x 11.25″ 
Trim: 8.5″ x 11″ 
$1,625
Half PageHorizontal: 7.25″ x 4.875″$1,250

Text and logos must be at least .25″ from trim.

Contact your FPA
account executive today!

Rachel Rohrbaugh
Account Executive
717.430.2248
FPA@theygsgroup.com

Media Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and the Flexible Packaging Association (FPA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. 

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

Submit artwork to sendmyad@theygsgroup.com

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701