Representing over 16,000 individual members, the HR Florida State Council is the state affiliate for SHRM.

HR Florida Advertising

Who is HR Florida?

HR Florida State Council serves, advises and empowers Florida workforce communities through education, partnerships and connections. We also act as the voice of employers with regard to legislation impacting the workplace.

HR Florida and many of its 28 local chapters have been awarded the SHRM Platinum Excellence Award.  The Excel award is SHRM’s top honor, recognizing outstanding achievements in state council and chapter operations and a commitment to providing meaningful program and services to HR professionals.

  • HR Florida’s Annual Conference & Expo attracts over 1,700 attendees and 170+ sponsors/exhibitors
  • With more than 250,000 members, SHRM is the world’s largest association devoted to human resource management and the global voice of the profession.
  • For 30 years, HR Florida has hosted an annual leadership conference designed to assist local chapter leaders with the knowledge and resources needed to manage their organizations.
  • HR Florida is a 100% volunteer entity whose vision is to lead the way and make Florida the best place to work.
Dec 21, 2024

HR Florida Review 

The Magazine for Florida’s Human Resource Professionals

Stand Out to HR Industry Leaders!
Showcase your brand to an exclusive audience of HR professionals with HR Florida Review—a trusted publication that informs, inspires, and leaves a lasting impression. Tap into a loyal readership and put your message directly in front of key decision-makers. Advertise today and make your impact!

16,000

READERSHIP

Editorial Calendar

IssueAd Close Preliminaryad close finalArt due
Issue 1 – 202512/5/202412/12/202412/19/2024
Issue 2 – 20254/4/20254/11/20254/18/2025
Issue 3 – 20258/8/20258/15/20258/22/2025
Dec 21, 2024

HR Florida Magazine Rates

Full Color1x3x
Double Page Spread$3,399$3,060
Full Page$2,500$2,250
1/2 Page$1,599$1,440
1/3 Page$1,200$1,080
1/4 Page$1,099$990
View the Specs
Dec 21, 2024

Advertorial Spread – $3,750

Advertiser Supplies:

  • Headline – 6 words max
  • Sub-head – 15 words max
  • Body copy with high-res 300 dpi photo – 470 words max
  • Body copy without photo – 707 words max
  • Logo – 300 dpi, eps preferred or high resolution jpg
  • Company info – contact name, phone number, email, address
  • Full Page Ad – Bleed: 8.625″ x 11.125″ Trim: 8.375″ x 10.875″

*Limited to two spreads per issue.

Unlock a unique opportunity to spotlight your company with HR Florida’s Corporate Profiles! Share your latest news, showcase achievements, and position your expertise in front of a highly engaged audience.

In 2025, Corporate Profiles will be featured in the Issue 3 of HR Florida Review, giving your brand an exclusive platform to shine. Don’t miss your chance to elevate your company’s presence and connect with HR Florida’s influential readers in a meaningful way!

Half page profile + Half Page ad: $1,398

• Company name, logo, and contact information
• 5-7 word Headline (60 max characters)
• Q&A, up to 200 word article (1,230 max characters)*
• Up to 1 image              

Full page profile + Full Page ad: $3,750

• Company name, logo, and contact information
• 5-7 word Headline (60 max characters)
• Q&A, up to 400 word article (2,500 max characters)*
• Up to 2 images

Dec 21, 2024

HR Florida Specs

PlacementSpecs
Double Page SpreadBleed:17″ x 11.125″
Trim: 8.375″ x 10.875″
Live: 15.417″ x 9.5″
Full PageBleed:8.625″ x 11.125″
Trim: 8.375″ x 10.875″
Live: 7″ x 9.5″
1/2 Page Horizontal7″ x 4.583″
1/2 Page Vertical4.583″ x 7″
1/3 Page Horizontal7″ x 3″
1/3 Page Vertical2.166″ x 9.5″
1/3 Page Square4.583″ x4.583″
1/4 Page Horizontal4.583″ x 3.333″
1/4 Page Vertical3.333″ x 4.583″
Dec 21, 2024

HR Florida Review Digital Edition

A mobile magazine for Florida’s HR professionals. 

Each digital edition of HR Florida Review includes all the content and advertising found in the print version, but link your ad directly to your company’s website. 

9,500+

Avg. annual Views

Rates & Specs

PositionRatesSpecs
Skyscraper$900120×600 px
Leaderboard$750728×90 px
Interior Ads$1,8008.625″ x 11.125″
Belly-Band$1,000612×360 px
Interstitial Front/Back Cover$1,5008.625″ x 11.125″
View the Digital Edition
Dec 21, 2024

HR Florida Newswire e-Newsletter

HR Florida Newswire: The Must-Read Monthly Newsletter!
Delivered straight to your inbox, HR Florida Newswire keeps members up-to-date on the hottest industry topics and essential association news—all conveniently at your fingertips. Stay informed and stay ahead, wherever you are!

12,000+

average sends

37%

Open Rate

4.9%

CTR

PositionRatesspecs
Banner 1$1,000520×80 px
Banner 2$800520×80 px
Banner 3$600520×80 px
Banner 4$400520×80 px
Banner 5$200520×80 px
Sponsored Content$900180×50 Image
Headline
Body Copy (250 characters with spaces)
Click- Through URL
View the Newswire Archive
Dec 21, 2024

HRFlorida.org

Maximize Your ROI with Online Advertising!
Target your ideal customer and track your success in real-time. With clickable ads that take decision-makers directly to your offerings, HRFlorida.org keeps you front and center with HR professionals—whether it’s a homepage hero banner or sponsored content, we’ve got you covered.

5,860

Avg monthly page views

Jan-Sept 2024

PositionRatesSpecs
Hero Banner$1,2501000×320 px 
Click-Through URL
Logo Recognition$400Company Logo (.eps file)
Click-Through URL
Sponsored Content$900High-Res Image
Headline
Body Copy: 20 – 50 words
Click-through URL  

Dec 21, 2024

Sponsored HTML eblasts

Put Your Brand in the Spotlight with an Exclusive Sponsored Eblast!
Let HR Florida deliver your message directly to our 11,500+ members! Whether it’s a new product, service, or special offer, get your brand in front of the HR professionals who need to know about it—right now. Don’t miss this powerful opportunity to stand out!

38%

Open Rate

2.95%

CTR

Price: $1,500

Material Requirements for Advertisers

  • Fully designed, ready-to-send email in an HTML file 
  • Email platforms can display your content differently, so it is recommended to use a testing service to confirm html validation and deliverability of code.
  • Subject line for email (40 characters, recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)

HTML Specifications

  • 650 px wide (recommended)
  • Footer to include Company Name, Valid Postal Address, Email Address
  • Mobile responsive
  • Build the HTML file with tables instead of DIV
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Avoid a single image as the eblast.
Deadlines and Best Practices

Deadlines and Proofing

  • Materials are due on Monday, two weeks before the scheduled send date. A delay in materials or advertiser approval could jeopardize the send date.
  • All content is subject to review by HR Florida.
  • Emails cannot be used to promote advertiser’s participation in other association’s/organization’s events.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • A proof from the email system will be sent for advertiser approval. 
  • Upon request, advertisers can receive eblast metrics. No contact information will be shared with advertisers.
Dec 21, 2024

Social Media Timeline Posts

Engage with HR Florida’s social media audience with a timeline post. Inventory is limited so book today!

  • 1 post on each platform: LinkedIn, Facebook and Instagram
  • Frequency: 1 post per month
  • $1,250

Visit HR Florida on social media.

LinkedIn – 12,632+ followers

Facebook – 3,333+ followers

Instagram – 1,458+ followers

Engagement rate of 11.9%

PositionFeed and Image
dimensions and guidelines		Feed ad character limits
LinkedInSize Limit: 5 MB
Recommended specs: 1,200 x 627 pixels
Image ratio: 3:1 to 2:3
Recommended formats: JPG, GIF, and PNG		Text: 100 characters (with spaces) recommended; 140 max
Call to action with URL
FacebookRecommended specs: 1,200 x 900 pixels.
News Feed image ratio: 4:3
Recommended formats: JPG and PNG		Text: 50 -75 characters
Call to action with URL
InstagramInstagram photos: width-between 320 and 1080 px
Aspect ratio: 1.91:1 and 4:5		2,200 character limit (truncated at 125)
Call to action with URL 
Dec 21, 2024

HR Florida Mobile App

Running Sunday August 25th – Wednesday August 26th


Art Due: July 15, 2024

Advertising optionsSizeRates (Net)
Mobile App Banner600x400px + Click through URL
(Jpg, jpeg, png, and gif only)		$500 per placement
Custom App Notification
Custom message sent to all event attendees through the conference app. You select the day and time!		Title: 35 characters (including spaces)
Message: 140 characters (including spaces)		$500 per message
(limit 2 per day)
Dec 21, 2024

Geofencing

Sold only in August!

Take mobile marketing to new heights with geofencing! Imagine setting a virtual perimeter around the convention center that automatically triggers interactive engagement the moment attendees enter. With geofencing, you’re not just advertising—you’re building memorable connections in real time. Plus, powerful analytics let you see exactly how many people view and interact with your ad, so you can measure every impression.

Deliver hyper-targeted, location-based ads that capture attendees’ attention not only at the convention but also in their hotels and even back at their offices. Don’t miss this incredible chance to make a lasting impact—boost your reach and engagement with geofencing today!

Ad Specs

PositionSize
Mobile300 x 50
300 x 250
320 x 50
320 x 480
336 x 280
*Only offered on Mobile
Geofencing Image
Dec 21, 2024

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is
running in		Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

2025 Digital ad deadlines

Month ad is
running in		Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Dec 21, 2024

Contact your HR Florida
account executive today!

Rachel Rohrbaugh
Account Executive
717.430.2248
[email protected]

Dec 21, 2024

Media Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and HR Florida against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are non-cancellable.

Dec 21, 2024

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

Upload Your Ad

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Dec 21, 2024