HR Florida Advertising

Who is HR Florida?

HR Florida State Council serves, advises and empowers Florida workforce communities through education, partnerships and connections. We also act as the voice of employers with regard to legislation impacting the workplace.

HR Florida and many of its 28 local chapters have been awarded the SHRM Platinum Excellence Award.  The Excel award is SHRM’s top honor, recognizing outstanding achievements in state council and chapter operations and a commitment to providing meaningful program and services to HR professionals.

  • HR Florida’s Annual Conference & Expo attracts over 1,700 attendees and 170+ sponsors/exhibitors
  • With more than 250,000 members, SHRM is the world’s largest association devoted to human resource management and the global voice of the profession.
  • For 30 years, HR Florida has hosted an annual leadership conference designed to assist local chapter leaders with the knowledge and resources needed to manage their organizations.
  • HR Florida is a 100% volunteer entity whose vision is to lead the way and make Florida the best place to work.

HR Florida Review 

The Magazine for Florida’s Human Resource Professionals

Showcase your company to an prestigious group of HR industry professionals! HR Florida Review delivers information to a longstanding and loyal readership meant to influence, inspire and endure. Reach key decision-makers today.



Editorial Calendar

IssueAd Close Preliminaryad close finalArt due
Issue 1 – 20241/16/20241/23/20241/30/2024
Issue 2 – 20244/12/20244/19/20244/26/2024
Issue 3 – 20249/10/20249/17/20249/24/2024

HR Florida Magazine Rates

Full Color1x3x
Double Page Spread$3,399$3,060
Full Page$2,500$2,250
1/2 Page$1,599$1,440
1/3 Page$1,200$1,080
1/4 Page$1,099$990

Advertorial Spread – $3,750

Advertiser Supplies:

  • Headline – 6 words max
  • Sub-head – 15 words max
  • Body copy with high-res 300 dpi photo – 470 words max
  • Body copy without photo – 707 words max
  • Logo – 300 dpi, eps preferred or high resolution jpg
  • Company info – contact name, phone number, email, address
  • Full Page Ad – Bleed: 8.625″ x 11.125″ Trim: 8.375″ x 10.875″

*Limited to two spreads per issue.

HR Florida Specs

Double Page SpreadBleed:17″ x 11.125″
Trim: 8.375″ x 10.875″
Live: 15.417″ x 9.5″
Full PageBleed:8.625″ x 11.125″
Trim: 8.375″ x 10.875″
Live: 7″ x 9.5″
1/2 Page Horizontal7″ x 4.583″
1/2 Page Vertical4.583″ x 7″
1/3 Page Horizontal7″ x 3″
1/3 Page Vertical2.166″ x 9.5″
1/3 Page Square4.583″ x4.583″
1/4 Page Horizontal4.583″ x 3.333″
1/4 Page Vertical3.333″ x 4.583″

HR Florida Review Digital Edition

A mobile magazine for Florida’s HR professionals. 

Each digital edition of HR Florida Review includes all the content and advertising found in the print version, but link your ad directly to your company’s website. 


Avg. Views


Avg. Minutes Spent

Rates & Specs

Skyscraper$900120×600 px
Leaderboard$750728×90 px
Interior Ads$1,8008.625″ x 11.125″
Belly-Band$1,000612×360 px
Interstitial Front/Back Cover$1,5008.625″ x 11.125″

HR Florida Newswire e-Newsletter

HR Florida Newswire, sent monthly, allows members to stay informed about timely industry topics and association news on the go.  


average sends


Open Rate



Top Banner$950520×80 px
Middle Banner$750520×80 px
Bottom Banner$550520×80 px
Sponsored Content$950180×50 Image
Body Copy (250 characters with spaces)
Click- Through URL

Online advertising not only allows you to zero in on your target customer, but also gives you extensive tools to track the ROI of your marketing dollars. Your ad, with an active link, instantly takes decision makers to current information about products and services they’re ready to buy. From the homepage hero banner ads to sponsored content on the homepage, provides you with the tools to stay in front of HR professionals.

Hero Banner$1,5001000×320 px 
Click-Through URL
Logo Recognition$550Company Logo (.eps file)
Click-Through URL
Sponsored Content$900High-Res Image
Body Copy: 20 – 50 words
Click-through URL  

Sponsored HTML eblasts

Let HR Florida send a sponsored email blast to our membership. New products and services that you want the industry to know about right now can be sent in an email.


Open Rate



Price: $1,500

Material Requirements for Advertisers

  • Fully designed, ready-to-send email in an HTML file 
  • Email platforms can display your content differently, so it is recommended to use a testing service to confirm html validation and deliverability of code.
  • Subject line for email (40 characters, recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)

HTML Specifications

  • 650 px wide (recommended)
  • Footer to include Company Name, Valid Postal Address, Email Address
  • Mobile responsive
  • Build the HTML file with tables instead of DIV
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Avoid a single image as the eblast.

Deadlines and Proofing

  • Materials are due on Monday, two weeks before the scheduled send date. A delay in materials or advertiser approval could jeopardize the send date.
  • All content is subject to review by HR Florida.
  • Emails cannot be used to promote advertiser’s participation in other association’s/organization’s events.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • A proof from the email system will be sent for advertiser approval. 
  • Upon request, advertisers can receive eblast metrics. No contact information will be shared with advertisers.

Social Media Timeline Posts

Engage with HR Florida’s social media audience with a timeline post. Inventory is limited so book today!

  • 1 post on each platform: LinkedIn, Facebook and Instagram
  • Frequency: 1 post per month
  • $1,250

Visit HR Florida on social media.

LinkedIn – 12,000+ followers

Facebook – 3,200+ followers

Instagram – 1,320+ followers

PositionFeed and Image
dimensions and guidelines
Feed ad character limits
LinkedInSize Limit: 5 MB
Recommended specs: 1,200 x 627 pixels
Image ratio: 3:1 to 2:3
Recommended formats: JPG, GIF, and PNG
Text: 100 characters (with spaces) recommended; 140 max
Call to action with URL
FacebookRecommended specs: 1,200 x 900 pixels.
News Feed image ratio: 4:3
Recommended formats: JPG and PNG
Text: 50 -75 characters
Call to action with URL
InstagramInstagram photos: width-between 320 and 1080 px
Aspect ratio: 1.91:1 and 4:5
2,200 character limit (truncated at 125)
Call to action with URL 

HR Florida Mobile App

Running Sunday August 25th – Wednesday August 26th

Art Due: July 15, 2024

Advertising optionsSizeRates (Net)
Mobile App Banner600x400px + Click through URL
(Jpg, jpeg, png, and gif only)
$500 per placement
Custom App Notification
Custom message sent to all event attendees through the conference app. You select the day and time!
Title: 35 characters (including spaces)
Message: 140 characters (including spaces)
$500 per message
(limit 2 per day)

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline

2025 Digital ad deadlines

Month ad is
running in
Art deadline

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your HR Florida
account executive today!

Rachel Rohrbaugh
Account Executive
[email protected]

Media Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and HR Florida against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are non-cancellable.

Ad Submission Info


  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.


For instructions on how to upload your A high-resolution PDF/X-1a file, click here.


For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.


[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701