Our members spend an estimated $40 Billion a year on products and services.

About NACAS

National Association of College Auxiliary Services, NACAS is a professional trade association that supports the non-academic segment of higher education responsible for generating business through a diverse array of campus services that students need and value – such as food services, bookstores, housing, and transportation. As the leading organization supporting all campus services, NACAS is the community-of-choice for strategic leaders who advance campus environments to improve the quality of life for students.

  • Members are part of a $39 billion college auxiliary services market.
  • Our members spend $8 Billion a year on products and services.
  • NACAS members include more than 5,000 auxiliary service professionals at nearly 900 colleges and universities in the U.S., Canada, Europe and the Middle East.
  • Our readers include the decision-makers at their institutions including directors, presidents, vice presidents, and managers.
Mar 27, 2023

College Services Magazine

College Services is the 2021 MarCom Gold Winner! Showcase your company in this award-winning magazine that delivers powerful relationships that influence, inspire and endure. Don’t miss your chance to reach key decision-makers in this publication for college auxiliary professionals.

Nearly 40%

of surveyed respondents say they visit an advertiser’s website after seeing an ad.

Over Half

of NACAS readers say they are more likely to consider purchasing products/services from companies who advertise in a NACAS publication than from those who don’t.

Mar 27, 2023

Editorial Calendar

issueAD CLOSEART DUE
Spring 2023Feb. 7th, 2023Feb. 21st, 2023
Summer 2023Apr. 11th, 2023Apr. 25th, 2023
Fall 2023Aug. 17th, 2023Aug. 31st, 2023
Winter 2023Oct. 9th, 2023Oct. 23rd, 2023
Mar 27, 2023

College Services Magazine Rates

Display Advertising – Full Color

Size1x4x
Full Page$3,440$2,750
1/2 Page Horizontal or Vertical$2,180$1,740
1/3 Page Square or Vertical $1,770$1,420
1/4 Page$1,360$1,090
Inside Front Cover$4,190
Inside Back Cover$4,190
Outside Back Cover$4,440
Advertorial $5,160

*Preferred positions are subject to a 15% up-charge

View the Specs
Enhanced Opportunities
Mar 27, 2023

College Services Magazine Specs

PlacementSize (w x H)
Double Page Spread18.25″ x 11.125″
Full Page9.25″ x 11.125″ Bleed; 8″ x 10.125″ Live
1/2 Page Horizontal8″ x 5″
1/2 Page Vertical3.875″ x 10.125″
1/3 Page Vertical2.5″ x 10.125″
1/3 Page Square5.25″ x 5″
1/4 Page3.875″ x 5″
Ad Submission Info
Mar 27, 2023

College Services Digital Edition

College Services is available in a fully interactive digital magazine. Our digital edition is mobile responsive and HTML-optimized, providing readers with an exceptional user experience across all devices.

Leaderboard (all views)

The leaderboard ad appears on-screen in both the reading view and page view of the digital publication.

Rectangle (all views) 

The rectangle ad is on the table of contents, appearing on-screen for all pages of the reading view and page view.

TOC Mobile Banners (HTML reading view)

The TOC mobile banner appears in the table of contents, on-screen to the right of the publication on desktop and clickable on mobile in the reading view. The top TOC mobile banner will appear after the 1st article, and subsequent banners show every 3 articles

View Rates & Specs

 

In-Magazine Digital Options (HTML reading view)

These standalone ad options are placed between article pages on the HTML reading view of the digital publication and are visible on all device types.

HTML5 Ad

This mobile-responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to 
target audiences.

Digital Insert / Outsert

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication. Options include Large and Medium insert.

Mar 27, 2023

College Services Digital Edition

Rates

PlacementRate
Leaderboard$3,200
HTML 5$2,950
Video$2,450
Large Insert$2,200
Medium Insert$1,900
Rectangle$1,800
Eblast Sponsored Banner$1,750
Top TOC Mobile Banner$650
2nd TOC Mobile Banner$500

Specs

PlacementSize
Leaderboard728 x 90 px
HTML 5– Variable sizes (up to 1499 wide x 750 pixels deep)
– Creative accepted: HTML file. All referenced assets (images) should be included for offline viewing.
– The HTML5 ad is responsive across all devices and is variable in terms of content provided. It can include text, images, hyperlinks and video, but must be supplied in a zipped HTML format. HTML5 ads can be placed between any article pages on the HTML version of the digital magazine.
Video– Creative accepted: MP4 or embed code from video-hosting sites like YouTube or Vimeo. MP4 video files have a max file size of 100 MB.
Site-hosted embedded videos have no file size restriction.
– 50 to 70 words are allowed for a video summary. In addition, a 7 to 10-word call to action hyperlinked a hyperlink to the webpage or online file of your choice may be included.
– The video sponsorship is placed on its own page and is included as an item in the Table of Contents.
Large Insert– 8.375 x 6.333 inches @ 72 dpi
– Creative accepted: JPG, PNG, GIF (static or animated)
– Digital insert ads can be placed between any article pages in the Reading view, or placed at the back of the digital magazine (as a Digital Outsert).
Medium Insert– 8.375 x 4.583 inches @ 72 dpi
– Creative accepted: JPG, PNG, GIF (static or animated)
– Digital insert ads can be placed between any article pages in the Reading view, or placed at the back of the digital magazine (as a Digital Outsert).
Rectangle300 x 250 px @ 72 dpi
Eblast Sponsored Banner640 x 100 px @ 72 dpi
Top TOC Mobile Banner320 x 50 px @ 72 dpi
2nd TOC Mobile Banner320 x 50 px @ 72 dpi
Mar 27, 2023

Go Beyond the Publication

Catch readers’ attention by placing bellyband, false cover or ad insert in an issue of College Services Magazine. Whether you are promoting an event, a new product or your entire product line, placing an ad enhancement with our publication will ensure tremendous exposure for your company.

Available Placements
Bellyband
False Cover
Ad Insert

Contact your account executive for pricing!

Mar 27, 2023

Advertorial

Position your company as a thought leader and solution provider in the industry! Draw attention to a recent research study, infographic, white paper or in-depth blog post by publishing in our publication. This is your chance to educate our members regarding the benefits of using your product or service, while also improving the credibility of your company with leaders in the industry.

Advertorials are paid advertising messages that allow you to include a full-color photo and your complete contact information along with text on a subject of interest to publication readers.

Space is limited to one company per issue. Association will have final approval of text in the sponsored content.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Mar 27, 2023

College Services Monthly Newsletter

5,400

SUBSCRIBERS

Our monthly eNewsletter puts our members in touch with current events, professional development opportunities, member news, commentaries, and short articles of interest to college auxiliary services professionals.

PlacementRate PER MONTHRATES PER YEARSpecs
Top Banner$600$6,480468 x 60 Pixels
Middle Banner$400$4,416468 x 60 Pixels
Lower Banner$350$3,990468 x 60 Pixels
Sponsored Content$750$8,100180 x 50 Image
250 Characters of Text
URL
See a Sample Here
Mar 27, 2023

College Services Newswire

3,800

SUBSCRIBERS

PlacementRate PER MONTHRATE PER YEARSpecs
Top Banner$800$8,640468 x 60 Pixels
Middle Banner$600$6,624468 x 60 Pixels
Lower Banner$400$4,560468 x 60 Pixels
Sponsored Content$950$10,260180 x 50 Image
250 Characters of Text
URL
See a Sample Here
Mar 27, 2023

NACAS.org


NACAS’ website is the must-view location for the association’s members. The site keeps members up to date on all association activities, resources, news, and information. 

Website Placement

PlacementSpecsRate
Homepage Hero Banner1920 x 1080 Image (16:9 aspect ratio)
Headline: Max 28 characters with spaces
Body copy: Max 100 characters with spaces
URL		$1,000
Mar 27, 2023

Sponsored HTML Eblast

Let NACAS send an email blast to our membership as sponsored content. New products and services that you want the industry to know about right now can be sent in an email.

Price: $2,500

Frequency: Limited to one eblast per month

Material Requirements for Advertisers

  • Fully designed, ready-to-send email in an HTML file 
  • Email platforms can display your content differently, so it is recommended to use a testing service to confirm html validation and deliverability of code.
  • Subject line for email (40 characters, recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)

HTML Specifications

  • 650 px wide (recommended)
  • Footer to include Company Name, Valid Postal Address, Email Address
  • Mobile responsive
  • Build the HTML file with tables instead of DIV
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Avoid a single image as the eblast.

Deadlines and Proofing

  • Materials are due on Monday, two weeks before the scheduled send date. A delay in materials or advertiser approval could jeopardize the send date.
  • All content is subject to review by NACAS.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • A proof from the email system will be sent for advertiser approval. 
Mar 27, 2023

Webinar Sponsorship – $5,000

NACAS offers live and on-demand webinars to provide interactive and media-rich presentations on current and hot topics in the college auxiliary market. Sponsoring a webinar is a great venue to provide educational content about and relevant information about the industry to NACAS members. 

Benefits

  • Up to three promotional e-blasts with your company name, logo, and a link to your company website announcing the webinar 
  • Link directed to your company’s website from webinar event page 
  • Webinar title slide with your logo and slide with company info before the webinar begins 
  • Verbal recognition at beginning and end of webinar 
  • Webinars are recorded and archived on NACAS’s website; sponsor may link to archive for their website

Criteria

  • One sponsor per event
  • NACAS will host the webinar
  • The topic, speaker(s) and content must be timely, relevant and mutually agreed upon with NACAS
  • The webinar will be no more than 60 minutes
  • Attendees must pre-register in order to participate in the webinar
  • The presentation must be non-commercial 
  • The date and time will be provided by NACAS and agreed upon by the sponsor
  • Both NACAS and sponsor will market the event 
  • NACAS will provide list of attendees to the sponsor
Mar 27, 2023

Social Media Timeline Posts

Reach thousands of NACAS’ social media followers with the advertising opportunities outlined below.

3,500+ Facebook followers*

860+ Twitter followers*

2,200+ LinkedIn followers*

*counts are approximate as of November 10 2022.

Timeline Posts – $1,500

Includes one Facebook timeline post, one Twitter post and one LinkedIn post.

PlacementFeed Image Dimensions and GuidelinesFeed Ad Character Limits
Facebook• Recommended size: 1200×900 px
• News Feed image ratio: 4:3
• Recommended formats: JPG and PNG		• Text: 90 characters (longer posts may
be truncated on small screens)
• Call to action with URL
Twitter• Twitter in-stream photo: Minimum- 600×335 px; Maximum- 1024×512
• Maximum file size: 5 MB for photos and 3 MB for animated GIFs.		• Text: fewer than 280
• Call to action with URL
LinkedIn• Size Limit: 5 MB
• Recommended specs:1,200 x 627 pixels
• Image ratio: 3:1 to 2:3
• Recommended formats: JPG, GIF, and PNG		• Text: 100 characters (with spaces) recommended; 140 max
• Call to action with URL
Mar 27, 2023

Retargeting Campaign

Retargeting campaigns allow you to deliver your banner ads to NACAS.org visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners are placed in our retargeting program, your ads “follow” visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com, and Google-owned websites like Gmail, Blogger, YouTube, and more.

Retargeting is a cookie-based technology that uses a simple Javascript code to target your audience across the web and on social media, allowing your ads to be served to qualified users that have visited NACAS.org. 

You provide your campaign budget, and your ads will run until contracted impressions are met on NACAS.org. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Advertisers receive a dashboard for real-time campaign results including impressions, clicks, and geographical locations of ads served.

Best Practices

Rates

RateDurationImpressions
Basic$2,0003 Months50,000
Standard$3,5003 Months100,000
Premium$6,0003 Months200,000

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Banner/Video:

Display banners for both desktop and mobile in all of these sizes (Max file size):

  • 300×250 (150 KB)
  • 160 x 600 (150 KB)
  • 300×600 (150 KB)
  • 728×90 (150 KB)
  • 300 x 50 (44 KB)
  • 320×50 (44 KB)

Recommended Ad Formats :

  • JPG or .PNG (Static Image) 
  • .GIF (Animated – Max. 15 seconds of looping) 
Mar 27, 2023

Industry Leader Packages

Align yourself with the mission of NACAS by becoming an Industry Leader for 2023 – 2024! With premium exposure opportunities both print/digital communication channels, there is no better way to reach NACAS members.

Enterprise

$50,000+

Value: $62,500

  • 4 full page ads in College Services
  • Sponsored content for 12 months in College Services Newswire Biweekly
  • Sponsored content for 12 months in College Services Monthly
  • Retargeting – 200k impressions
  • 4 HTML emails
  • 4 webinars
  • Social Media – 1 Facebook post, 1 Tweet and 2 LinkedIn posts

Gold

$25,000

Value: $29,500

  • 4 full page ads in College Services
  • Leaderboard in 1 issue of College Services Digital Edition
  • Banner ad for 6 months in College Services Monthly
  • Banner ad for 6 months in College Services Newswire
  • Retargeting – 100k impressions
  • 2 HTML emails

Silver

$15,000

Value: $16,950

  • 2 half page ads in College Services
  • Top Banner for 4 months in College Services Monthly
  • Top Banner for 4 months in College Services Newswire
  • Retargeting – 100k impressions
  • 1 HTML email
  • Social Media – 1 Facebook post, 1 Tweet and 2 LinkedIn posts

Bronze

$10,000

Value: $11,000

  • Rectangle placement in 1 issue of College Services Digital Edition
  • Middle Banner for 4 months in College Services Monthly
  • Middle Banner for 4 months in College Services Newswire
  • Retargeting – 75k impressions
  • 1 HTML email
  • Social Media – 1 Facebook post, 1 Tweet and 2 LinkedIn posts
Mar 27, 2023

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.
Mar 27, 2023

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file is required for all ads. ad, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

Submit artwork to sendmyad@theygsgroup.com

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Mar 27, 2023

Contact your NACAS account executive today!

Laura Gaenzle

Account Executive
717.430.2351
laura.gaenzle@theYGSgroup.com

Schedule a Meeting

Mar 27, 2023