NAFSA reaches 10,000+ members in more than 3,500 institutions across 170+ countries

About NAFSA

NAFSA: Association of International Educators is the world’s largest nonprofit association dedicated to international education and exchange.

NAFSA serves the needs of more than 10,000 members and international educators worldwide at more than 3,500 institutions, in more than 170 countries. International education is the cornerstone for building a more understanding and peaceful world. NAFSA is the leading organization committed to international education and exchange, working to advance policies and practices that build global citizens with the knowledge and skills they need to succeed in today’s interconnected world.

Out of NAFSA’s 10,000+ members…

  • 82.5% are based in the United States
  • 17.5% are based outside the United States, with the largest regions being Asia, Europe, and South America
  • 22% were first-time members in 2025

Breakdown of membership by title or job function:

Dec 5, 2025

International Educator Magazine Microsite

90%

of senior international officers surveyed indicated they read IE on a regular basis

40%

of IE readers hold a senior campus leadership position

10+ years

More than half of IE readers have 10+ years of experience in the field

2:19

average time spent on page

9,800+

Pageviews per month

NAFSA: Association of International Educators is the world’s largest nonprofit association dedicated to international education and exchange. International Educator (IE) reaches all NAFSA members and subscribers, as well as a wide range of other pivotal decision-makers and forward-thinking practitioners in the field.

IE, NAFSA’s monthly digital magazine microsite, delivers the highest quality digital readership in international education, including: senior international officers, international office directors, education abroad directors, international student/scholar and education abroad advisers.

IE delivers quality content that readers can’t find anywhere else. Monthly content is packed with relevant, timely, and resonating coverage that includes:

  • Latest developments in advancing international education
  • Trends in higher education across the globe
  • Interviews with thought leaders and experts whose work intersects with international education
  • How-to advice on education abroad, international student advising, international student recruitment, and internationalization
  • In-depth feature articles
  • Thought-provoking columns and departments
Click Here to Read IE
View Rates and Specs
View Editorial Calendar
Dec 5, 2025

International Educator Specs & Rates

4-ColorSpecs1x3x
Wide Skyscraper300px x 600px$3,040$2,920
Super Leaderboard970px x 90px
728px x 90px
320px x 50px 		$2,720$2,600
Rectangle300px x 250px $2,600$2,440

Click-through URL must be supplied by advertiser

Dec 5, 2025

International Educator Deadlines

Month ad is
running in		ThemeArt deadline
January/February 2026Rewriting the Playbook12/15/2025
March/April 2026Latin America Focus 2/13/2026
May/June 2026Global by Design4/15/2026
July/August 2026Leadership and Professional Development6/15/2026
September/October 2026Technology in Recruitment8/14/2026
November/December 2026Business Acumen/Finance10/15/2026
December Special IssueMember Reflections11/13/2026
Dates and themes are subject to change

Dec 5, 2025

Sponsored Content Advertorial

Reach your target audience and tell your brand’s story in your own words. Sponsored content in International Educator allows you to promote your products and services through the power of compelling editorial content.

447

Average Pageviews

1:35

Average time spent on page

View Sponsored Content Example
Sponsored Content Guidelines
PlacementRequirementsPrice per Issue
Sponsored Content – Permanent-Run Large image (1400px X 700px)
Headline
Subheading
Story (1,000 words)		$2,300
Sponsored Content – Limited-Run Large image (1400px X 700px)
Headline
Subheading
Story (500 words)
Limited to 2 month run		$1,000

Materials are due two weeks prior to publish date.

Dec 5, 2025

IE Delivery Announcement Email

(One email per issue)
Delivered to the inbox of more than 10,000 members and 70,000 non-members.

28%

Average open rate

80,000+

Circulation

Rates & Specs

PositionSpecs1x
Banner Ad 475 x 75 pixels$750 per email

Click-through URL to be supplied with ad

Dec 5, 2025

NAFSA.news

NAFSA.news, NAFSA’s popular weekly email newsletter, keeps members informed about the latest happenings in the field, industry trends, and association news.

Enjoy the benefits of a targeted email newsletter:

  • Delivers your message directly to the inbox of nearly 7,900+ decision-makers on a weekly basis
  • Frequently forwarded to others for additional exposure
  • Cross-promoted in other NAFSA media outlets
  • Directs visitors to the landing page of your choice to facilitate the purchasing process

47%

Average open rate

23.27%

average Click rate

Top subscribers by country:

  • United States
  • India
  • United Kingdom
  • Canada
  • Australia
  • Brazil
  • Germany
  • France
  • Mexico
  • China
PositionSpecs and RequirementsPlacement1x3x
First Leaderboard468 x 60 pxExclusive$1,575$1,260
First Square250 x 250 pxExclusive$1,050$890
Second Square250 x 250 pxExclusive$1,050$890
Second Leaderboard468 x 60 pxExclusive$1,050$890
Third Leaderboard468 x 60 pxExclusive$840$730
Sponsored ContentImage/Logo: 250 x 250 px
Word count: 75-100
Link to advertiser’s site
Use IE sponsored content guidelines		Exclusive$1,200$900

NAFSA.news deploys every Tuesday in 2025 except for the week of 6/3, 12/2, 12/30, and 1/6/2026. No ads are to be submitted for special issues for the week of 5/27 and 12/23.

Sponsored content placements are limited to one per month.

View Placement
Dec 5, 2025

Podcast

$750 Sponsorship

NAFSA’s International Educator podcast brings a new episode each month, covering trends in the field of international education, news in context, thought leadership, and more. Contact us today to learn more about the podcast, the schedule of release, and the topics that will be covered.

350-450

average monthly listeners

Sponsor Receives:

  • Verbal acknowledgement at beginning and end of podcast
  • 15–30 second commercial in the form of either:
    • an mp3 or mp4 audio recording; or
    • 30 words of text, via Word doc, to be read
  • Sponsorship recognition in show notes
  • Sponsorship recognition and logo in e-blast that promotes the episode
View Podcast
Dec 5, 2025

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on NAFSA’s website. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the retargeting campaign,

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • Click-through URL
  • 320×50
  • 300×50
  • 728×90
Retargeting FAQs
Digital Ad Deadlines

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 

There is a minimum of 40,000 impressions/month.

Dec 5, 2025

Digital Ad Deadlines

2025 Digital ad deadlines

Month ad is
running in		Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

2026 DIGITAL AD DEADLINES

Month ad is
running in		Art deadline
January12/15
February1/15
March2/13
April3/13
May4/15
June5/15
July6/15
August7/15
September8/14
October9/15
November10/15
December11/13

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Dec 5, 2025

Advertiser Design Packages

Is your team tight on time? We can jump in and create your ad for you—for a small design fee. Think of us as an extension of your team when bandwidth or resources are stretched.

Package 1

$1,500

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 2 design concepts
  • Content/copy written by YGS (Copy, images, and CTA, etc.)
  • Final print-ready PDF or HTML

Package 2

$800

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 1 design concept
  • 1 round of revisions
  • Up to 3 Shutterstock images
  • Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Package 3

$400

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 1 design concept
  • Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Additional Options

Ad Resize

$100

Deliverables:

  • Ad resized to new specs*
  • A final print-ready PDF file

*If the new ad size is significantly different from the original ad size, additional fees may apply

HTML Conversion

$150

Deliverables:

  • Conversion of sponsored email to html*

*All email content must be supplied upfront—including copy, images, layout, and all supporting assets—for us to convert your email to HTML. PDFs or screenshots will not be accepted.

**$125 design fee required for any expedited design work due in less than 48 hours

Dec 5, 2025

Contact your NAFSA account
executive for more information

Jeryl Parade

Account Executive
860.830.1792
[email protected]

Schedule a Meeting

Dec 5, 2025

Ad Submission Info

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

Upload Your Ad

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Dec 5, 2025

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and NAFSA: Association of International Educators against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.

Dec 5, 2025