About NAFSA

NAFSA serves the needs of more than 10,000 members and international educators worldwide at more than 3,500 institutions, in more than 170 countries. International education is the cornerstone for building a more understanding and peaceful world. NAFSA is the leading organization committed to international education and exchange, working to advance policies and practices that build global citizens with the knowledge and skills they need to succeed in today’s interconnected world.

International Educator Magazine

90%

Nearly 90% of senior international officers surveyed indicated they read IE on a regular basis

40%

More than 40% IE readers hold a senior campus leadership position

10+

More than half of IE readers have 10+ years of experience in the field

NAFSA: Association of International Educators is the world’s largest nonprofit association dedicated to international education and exchange. International Educator (IE) is NAFSA’s flagship publication, reaching all NAFSA members and subscribers, as well as a wide range of other pivotal decision-makers and forward-thinking practitioners in the field.

IE, NAFSA’s monthly digital magazine, delivers delivers the highest quality digital publication readership in international education, including: senior international officers, international office directors, education abroad directors, international student/scholar and education abroad advisers.

  • Latest developments in advancing international education
  • Trends in higher education across the globe
  • Interviews with thought leaders and experts whose work intersects with international education
  • How-to advice on education abroad, international student advising, international student recruitment, and internationalization
  • In-depth feature articles
  • Thought-provoking columns and departments

International Educator Specs & Rates

4-ColorSpecs1x3x
Wide Skyscraper300px x 600px$3,040$2,920
Super Leaderboard970px x 90px
728px x 90px
320px x 50px
$2,720$2,600
Rectangle300px x 250px $2,600$2,440

Click-through URL must be supplied by advertiser

International Educator Deadlines

Month ad is
running in
Art deadline
March2/29/2024
April3/25/2024
May4/22/2024
June5/17/2024
July6/17/2024
August7/17/2024
September8/16/2024
October9/17/2024
November10/17/2024
December12/15/2024

Sponsored Content Advertorial

Reach your target audience and tell your brand’s story in your own words. Sponsored content in International Educator allows you to promote your products and services through the power of compelling editorial content.

  • Large image (1400px X 700px)
  • Headline
  • Subheading
  • Story (1,000 words)

NAFSA.news

NAFSA.news, NAFSA’s popular weekly email newsletter, keeps members informed about the latest happenings in the field, industry trends, and association news. Enjoy the benefits of a targeted email newsletter:

  • Delivers your message directly to the inbox of nearly 7,000+ decision-makers on a weekly basis
  • Frequently forwarded to others for additional exposure
  • Cross-promoted in other NAFSA media outlets
  • Directs visitors to the landing page of your choice to facilitate the purchasing process

33%

Average Open Rate

Top subscribers by country:

  • United States
  • India
  • United Kingdom
  • Canada
  • Australia
  • Brazil
  • Germany
  • France
  • Mexico
  • China
PositionSpecs and RequirementsPlacement1x3x
First Leaderboard468 x 60 pxExclusive$1,575$1,260
First Square250 x 250 pxExclusive$1,050$890
Second Square250 x 250 pxExclusive$1,050$890
Second Leaderboard468 x 60 pxExclusive$1,050$890
Third Leaderboard468 x 60 pxExclusive$840$730
Sponsored ContentWord count: 75-100
Link to advertiser’s site
Use IE sponsored content guidelines
Exclusive$1,200$900

Podcast

NAFSA’s International Educator podcast brings a new episode each month, covering trends in the field of international education, news in context, thought leadership, and more. Contact us today to learn more about the podcast, the schedule of release, and the topics that will be covered.

New for 2024! NAFSA will produce four 3-part mini-series. The first 3-part mini-series will be on AI and Technology.

  • Verbal acknowledgement at beginning and end of podcast
  • 15–30 second commercial in the form of either:
    • an mp3 or mp4 audio recording; or
    • 30 words of text, via Word doc, to be read
  • Sponsorship recognition in show notes
  • Sponsorship recognition and logo in e-blast that promotes the episode

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on NAFSA’s website. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the retargeting campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • Click-through URL
  • 320×50
  • 300×50
  • 728×90

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 

There is a minimum of 40,000 impressions/month.

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

2025 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your NAFSA account
executive for more information

Jeryl Parade

Account Executive
860.830.1792
jeryl.parade@theygsgroup.com

Schedule a Meeting

Ad Submission Info

FOR DIGITAL SUBMISSION

For digital submission please email sendmyad@theygsgroup.com or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to sendmyad@theygsgroup.com.

For instructions on how to upload your file, click here.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and NAFSA: Association of International Educators against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.