About NRMLA

The National Reverse Mortgage Lenders Association (NRMLA) is the national voice of the reverse mortgage industry, serving as an educational resource, policy advocate and public affairs center for lenders and related professionals. NRMLA was established in 1997 to enhance the professionalism of the reverse mortgage business.

Our over 240 member companies make and service more than 90 percent of all reverse mortgages in the FHA reverse insured market and 100% of private label jumbo reverse mortgage throughout the U.S.

NRMLA Membership includes: lenders, servicers, counselors, attorneys, technology providers, secondary market participants, title companies, appraisal companies, and global equity release partners.

Media Partnerships

NRMLA Annual Media Partnerships provide you with widespread exposure throughout the year in our publications, at our conferences, and in our advertising. They distinguish your company as a key participant in our industry and support NRMLA’s ongoing communication efforts. In our coverage of the industry, we keep a sharp focus on our media partners.

*If contract is signed in 2022, one or more of your ads will appear in the 2023 issue(s)

Editorial Calendar

IssueEDITORIALAd CloseArt DueApprox. Mail Date
January/
February
Issue Theme: The Evolving Landscape
Cover Feature: Midterm Overview
Nov. 23, 2022Dec. 2, 2022Jan. 9, 2023
March/AprilIssue Theme: Sales & Marketing
Cover Feature: Pricing over a million and its impact on private-label and FHA products
Jan. 17, 2023Jan. 24, 2023March 2, 2023
May/JuneIssue Theme: Older Americans Month
Cover Feature: Housing counselors and loan officers: how they help and what they can do better
Mar. 21, 2023Mar. 28, 2023May 2, 2023
July/AugustIssue Theme: Recruitment & Retention
Cover Feature: Top women in the industry
May 18, 2023May 25, 2023Jun. 30, 2023
September/
October
Issue Theme: Servicing & Loan Administration
Cover Feature: Look a Celink and its new contracts
Jul. 21, 2023Jul. 27, 2023Sept. 1, 2023
November/
December
Issue Theme: 2024 Look Ahead
Cover Feature: Next generation up and coming leaders in the industry
Sept. 19, 2023Sept. 26, 2023Nov. 1, 2023

Rates and Specs

Individual Ad Rates

4-Color1x Member Rates1x non-member rates
Full Page$3,190$3,828
1/2 Page$1,595$1,914
1/3 Page$1,290$1,548

Ad Sizes

PlacementSize
Two Page Spread with BleedBleed: 17.5″x11.25″
Trim: 17″x11″
Full Page with BleedBleed: 8.75″ x 11.25″
Trim: 8.5″ x 11″
Full Page7.5″ x 10″
1/2 PageHorizontal: 7.5″ x 4.625″
Vertical: 3.5″ x 9.75″
1/3 Page7.5″ x 3.25″
1/4 Page3.25″ x 4.625″

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8″ away from trim. Spread ads must have at least 3/8″ total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8″ bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NRMLA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717-505-9701

Promotional E-blasts

$850

Let NRMLA send an email blast to our membership as sponsored content. New products and services that you want the industry to know about right now can be sent in an email.

Materials Requirements

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Subject line for the email

General Requirements

  • All content is subject to review by NRMLA editorial advisers.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected.

Ask your account executive for submission processes and deadlines.

Webinars

$3,000

Purchase a 60-minute time slot (scheduled date and time to be coordinated between presenter and NRMLA) to connect directly with 300-500* NRMLA members. Webinar sponsor will provide** the presenters, topic, content and any additional materials (slide deck, etc.) for the webinar, which will be promoted by NRMLA’s full membership via email with your logo. Attendance to webinars is free for both members and non-members.

*Based on 2020 attendance data. Webinar attendance is not guaranteed.
**Topic and webinar materials are subject to NRMLA review and approval.

Weekly Report eNewsletter

2,500

Circulation

27%

Avg. Open Rate

Weekly Report is the primary means for communicating with NRMLA members about timely market trends, senior issues, legislative and regulatory updates, and other NRMLA activities. The enewsletter is distributed every Thursday at 8:00 PM EST. 

PlacementSpecsRate
Weekly Report Spot Ad150 x 150px* OR 150 x 230px*
Click through URL
$250 per week

*JPG, PNG or GIF accepted, RGB

2022 Conferences At A Glance

NRMLA’s 2022 meetings will bring together the best and brightest in reverse mortgage. As we welcome attendees to this year’s events, sponsors and attendees alike will see unique ways to stay connected and share ideas on navigating the current world.

Looking for top billing at all NRMLA events? Learn more about this year’s Premier Patron Package.

NRMLA events attract hundreds of attendees – don’t miss the opportunity to connect with the industry!

Western Regional MeetingEastern Regional MeetingAnnual Meeting
Date(s)May 23-24, 2022July 11-12, 2022November 1-3, 2022
LocationIrvine, CABaltimore, MDAtlanta, GA
Digital Program Book DeadlineMay 2, 2022June 27, 2022October 7, 2022
Learn MoreLearn MoreMore details to come by 8/19

2023 Premier Patron Package

$35,000

For the patron looking to support NRMLA in every way, the Premier Patron package provides the highest visibility at each NRMLA event and a webinar of your choice. This is an exclusive opportunity available to only ONE COMPANY PER YEAR.

Interested in learning more? Ask Natalie how this can be implemented into your 2023 plans!  

Benefits

Top tier recognition at ALL 2023 NRMLA meetings, including:

  • Recognition on the NRMLA website as Premier Patron of all meetings
  • Logo placement above and larger than other patron logos on the NRMLA website, advance eMarketing and conference books
  • Logo appears on slideshows during breaks
  • One (1) promotional eblast per event (must be distributed within 3 weeks of the event)
  • Acknowledgement in the conference welcome sessions
  • Advance and post meeting registration lists
  • Inside front cover (cover 2) position for all conference books

Additional recognition at the Annual Meeting only:

  • Company “hosts” a conference session (approximately 50 minutes). Date and time to be determined by NRMLA.

One (1) webinar to take place before the end of calendar year 2023.

Annual Meeting & Expo

November 1-3, 2022
Grand Hyatt Atlanta in Buckhead | Atlanta, GA

More information on the 2022 NRMLA Annual Meeting exhibit & sponsorship opportunities is coming soon!

Patron Tiers

Premium PatronDiamond PatronGold PatronSilver Patron
InventorySOLD OUT1 of 6 AvailableAvailableAvailable
Price$11,900$8,900$7,900
Private Meeting Room (for use November 1-3)xx
8’x10′ Tabletop Exhibit Space (includes one (1) 6′ skirted/draped table)xxxx
Complimentary Full Conference RegistrationsEight (8)Six (6)Five (5)Two (2)
Discounted (50%) registrations to extend to non-membersUp to ten (10)Up to eight (8)Up to five (5)
Logo recognition at General Sessionxxxx
Logo on conference website and email marketingxxxx
Conference book advertisingCover 2/Inside Front CoverOne (1) Full Page
Opportunity to Upgrade
One (1) Half Page
Opportunity to Upgrade
One (1) Half Page
Opportunity to Upgrade
Advance attendee listxxxx
2022 Webinar to NRMLA MembersX
Does not occur during the Annual Meeting.
Promotional EblastOne (1)
Must be distributed within 3 weeks of event.

A LA CARTE opportunities

All a la carte opportunities below come with:

  • Two (2) complimentary full conference registrations
  • Logo on the conference signage
  • Logo on the conference website and email marketing
  • Printed conference book recognition
  • Advance attendee list

NRMLA Welcome Reception | $4,000

Tuesday, November 1st

Luncheon | $3,500

Wednesday, November 2nd

Breakfast | $2,500

Wednesday, November 2nd or Thursday, November 3rd

CRMP Lunch | $2,000

Refreshment opportunities

All refreshment opportunities below come with:

  • One (1) high top for collateral
  • Logo on the conference signage
  • Logo on the conference website and email marketing
  • Printed conference book recognition
  • Advance attendee list

Hydration Station | $4,000

Tuesday, November 1st, Wednesday, November 2nd or Thursday, November 3rd

Coffee Station | $3,500

Tuesday, November 1st, Wednesday, November 2nd or Thursday, November 3rd

Session Opportunities

Patron to provide a brief description of their company and introduce the session. All session opportunities below come with:

  • One (1) complimentary full conference registration
  • Advance attendee list

General Session | $5,000

Breakout Session | $3,500

Guest Speaker | Contact Us for Pricing

Patron Stage LIVE | $1,500

20-minute presentation from the stage. Includes microphone. 3 available.

Material Opportunities

Material item is provided by the patron.

Hotel Key Cards | $5,500

Lanyards | $3,500 SOLD

Conference Bags | $2,750

Pens | $2,000

Notepads | $1,500

Conference Bag Inserts | $1,000 each

Conference Book Advertising

Artwork Due: Oct. 7, 2022

The printed conference book will serve as an onsite resource for all attendees.
All ads should be submitted as a press-ready PDF (high resolution JPEG also accepted) in full color with no bleeds.
Advertisers must be NRMLA members.

SizePrice
Cover 2/Inside Front Cover5″x8″SOLD
Cover 3/Inside Back Cover5″x8″$1,500
Cover 4/Outside Back Cover5″x8″$3,000
Full Page5″x8″$1,000
Half Page (Horizontal)5″x3.75″$800

Western Regional Meeting

May 23-24, 2022
Marriott Irvine Spectrum | Irvine, CA

Eastern Regional Meeting

July 11-12, 2022
Baltimore Marriott Waterfront | Baltimore, MD

Patron Tiers

Diamond Patron
(limit 3 ea.)
Gold PatronSilver PatronBronze Patron
WESTERN InventorySOLD OUTAvailableAvailableAvailable
EASTERN InventorySOLD OUTAvailableAvailableAvailable
Price$9,000$6,500$4,200$2,500
Complimentary RegistrationsFive (5)Four (4)Two (2)One (1)
Logo recognition at general sessionsxxxx
Logo on conference website and email marketingxxxx
Conference book advertisingOne (1) full pageOne (1) half pageOne (1) half page
Exhibit SpaceOne (1) tabletop (includes 1 6′ skirted/draped table)One (1) tabletop (includes 1 6′ skirted/draped table)One (1) tabletop (includes 1 6′ skirted/draped table)
Advance attendee listxxx
Discounted (50%) registrations to extend to non-membersUp to ten (10)Up to five (5)
Includes private meeting room access on Monday and Tuesday

A LA CARTE

Patron Stage LIVE (NEW for 2022!) | $6,000

Includes the opportunity to provide a presentation lasting up to 30 minutes from a stage during lunch from 12:15-12:45 pm. Patron representative(s) will have access to a microphone. Inventory limited to two (2) total – Monday and Tuesday presentations.

Opening Cocktail Reception (NEW for 2022!) | $3,000

An exclusive opportunity to promote and position your company as the leader in the industry. Includes logo exposure on event signage.

Official Mobile App (NEW for 2022!) | $1,000

The official mobile app will be a critical resource used by attendees onsite when planning their schedules and navigating the event. Includes logo recognition.

Hotel Key Cards | $3,500*

The official mobile app will be a critical resource used by attendees onsite when planning their schedules and navigating the event. Includes logo recognition.
Deadlines Western: 4/8 | Eastern: 5/15

Lanyards for Name Badges | $1,500* SOLD

Conference Pens | $1,500*

Conference Notepads | $1,500*

Conference Totes | $1,500*

*Note: patron is responsible for creating, producing and delivering these Items to the conference. Only one of each item is available for sponsorship. If your company purchased an item in 2019 you will be given the first right of refusal of the material item. Additional Items are assigned on a first come, first served basis.

CONFERENCE BOOK ADVERTISING

The printed conference book will serve as an onsite resource for all attendees. All ads should be submitted as a press-ready PDF (high resolution JPEG also accepted) in full color with no bleeds. Advertisers must be NRMLA members.

Artwork Due: Western: 5/2 | Eastern: 6/27

PositionSizePrice
Cover 2 (inside front) SOLD OUT5″x8″$1,000
Cover 3 (inside back)5″x8″$1,000
Cover 4 (outside back)5″x8″$1,000
Full Page5″x8″$750
Half Page (horizontal)5″x3.75″$500

EXPAND your reach with a Promotional Eblast | $850

Contact your NRMLA account executive today!

Natalie Matter Bellis
Account Executive
717.580.8184

natalie.matterbellis@theYGSgroup.com

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point.

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2022 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/17
March2/14
April3/17
May4/15
June5/16
July6/16
August7/15
September8/15
October9/14
November10/13
December11/14

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Media Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and NRMLA against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.