About NRMLA

The National Reverse Mortgage Lenders Association (NRMLA) is the national voice of the reverse mortgage industry, serving as an educational resource, policy advocate and public affairs center for lenders and related professionals. NRMLA was established in 1997 to enhance the professionalism of the reverse mortgage business.

Our over 240 member companies make and service more than 90 percent of all reverse mortgages in the FHA reverse insured market and 100% of private label jumbo reverse mortgage throughout the U.S.

NRMLA Membership includes: lenders, servicers, counselors, attorneys, technology providers, secondary market participants, title companies, appraisal companies, and global equity release partners.

Feb 12, 2025

Media Partnerships

NRMLA Annual Media Partnerships provide you with widespread exposure throughout the year in our publications, at our conferences, and in our advertising. They distinguish your company as a key participant in our industry and support NRMLA’s ongoing communication efforts. In our coverage of the industry, we keep a sharp focus on our media partners.

Platinum

$30,000 Annually

Reverse Mortgage Magazine Exposure*

  • 2-page spreads in all six (6) 2024 issues
  • Corporate biography included in every issue
  • Editorial content

Digital Exposure

  • Two (2) promotional eBlasts to be sent in 2024
  • Ads included in all issues (49) of the Weekly Report eNewsletter

Event Exposure

  • Rotating logo as part of the media slide show at the National Conference
  • Logo in all 2024 digital conference books as part of the partners page
  • Logo in up to 20 marketing emails sent prior to all of NRMLA’s conferences

Gold

$20,000 Annually

Reverse Mortgage Magazine Exposure*

  • Full page ads in all six (6) 2024 issues
  • Corporate biography included in every issue
  • Editorial content

Digital Exposure

  • Ads included in all issues (49) of the Weekly Report eNewsletter

Event Exposure

  • Rotating logo as part of the media slide show at the National Conference
  • Logo in all 2024 digital conference books as part of the partners page
  • Logo in up to 20 marketing emails sent prior to all of NRMLA’s conferences

Silver

$10,000 Annually

Reverse Mortgage Magazine Exposure*

  • Half page ads in all six (6) 2024 issues
  • Corporate biography included in every issue in which your ad appears
  • Editorial consideration

Digital Exposure

  • Ads included every week for 6-months or every other week for 12-months (26)

Event Exposure

  • Rotating logo as part of the media slide show at the National Conference
  • Logo in all 2024 digital conference books as part of the partners page
  • Logo in up to 2 marketing emails sent prior to all of NRMLA’s conferences

Bronze

$5,200 Annually

Reverse Mortgage Magazine Exposure*

  • One third page ads in all six (6) 2024 issues
  • Corporate biography included in every issue in which your ad appears

Digital Exposure

  • Ads included every week for 6-months or every other week for 12-months (26)

Event Exposure

  • Rotating logo as part of the media slide show at the National Conference
  • Logo in all 2024 digital conference books as part of the partners page

Blue Ribbon

$2,700 Annually

Reverse Mortgage Magazine Exposure*

  • One quarter page ads in three (3) 2024 issues. Choose between the meeting package (the months of NRMLA events) or select any three issues you want!
  • Corporate biography included in every issue in which your ad appears

Digital Exposure

  • Enhance your package with monthly spot advertisements in the Weekly Report for $300

Event Exposure

  • Logo in all 2024 digital conference books as part of the partners page

*If contract is signed in 2024, one or more of your ads will appear in the 2025 issue(s)

Feb 12, 2025

Editorial Calendar

IssueEDITORIALAd CloseArt DueApprox. Mail Date
January/
February		Issue Theme: Milestones and Member Focus
Cover Feature: Longest serving NRMLA members and their perspective on the evolution of the reverse mortgage industry		Nov. 14, 2024Nov. 21, 2024Jan. 2, 2025
March/AprilIssue Theme: Sales & Marketing
Cover Feature: Efforts to expand the market for the reverse mortgage industry		Jan. 17, 2025Jan. 24, 2025Feb. 28, 2025
May/JuneIssue Theme: Older Americans Month
Cover Feature: Status of Social Security and Medicare particularly during this election year		Mar. 20, 2025 Mar. 27, 2025May 1, 2025
July/AugustIssue Theme: Recruitment & Retention
Cover Feature: Impact of the contraction of the reverse mortgage industry on recruitment		May 16, 2025May 23, 2025Jul. 1, 2025
September/
October		Issue Theme: Servicing & Loan Administration
Cover Feature: In-depth look at Celink and how it is handling the HUD servicing contract		Jul. 18, 2025 Jul. 25, 2025Aug. 29, 2025
November/
December		Issue Theme: 2025 Look Ahead
Cover Feature: Roundup of leaders’ views on 2024 and 2025		Sept. 17, 2025Sept. 24, 2025Oct. 31, 2025
Feb 12, 2025

Reverse Mortgage Magazine

We’re also digital! Buy a print ad and see your ad in the digital edition for free. The last two digital editions have seen over 8,000 views- don’t miss out reaching this audience! 

BiMonthly

Frequency
(6 issues per year)

2,500

Circulation

The multi-award-winning Reverse Mortgage—NRMLA’s flagship magazine—is the one publication that digs deeply into developments in our industry. Our distinguished team of journalists report on a level our industry needs to look forward and back and to understand its own impact. While other publications report, Reverse Mortgage magazine analyzes. 

Reach an Audience of Decision Makers

Reverse Mortgage is distributed to all NRMLA member delegates and at reverse mortgage industry events. The magazine is read by loan originators and loan servicers, as well as senior-level executives who oversee their company’s reverse mortgage operations, vendors, counselors, federal and local government officials, and the press. A PDF copy of each newsletter is saved to the Members Only section of NRMLAOnline.org, so that other employees of a NRMLA member firm can view the contents.

View the Magazine
Feb 12, 2025

Promotional E-blasts

$850
Inventory: (1) per month

Let NRMLA send an email blast to our membership as sponsored content. New products and services that you want the industry to know about right now can be sent in an email.

Materials Requirements

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Subject line for the email

General Requirements

  • All content is subject to review by NRMLA editorial advisers.
  • Footer to include Company Name, Valid Postal Address, Email Address
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected.

Ask your account executive for submission processes and deadlines.

Email Best Practices
View Ad Deadlines
Feb 12, 2025

Rates and Specs

Individual Ad Rates

4-Color1x Member Rates1x non-member rates
Full Page$3,190$3,828
1/2 Page$1,595$1,914
1/3 Page$1,290$1,548

Ad Sizes

PlacementSize
Two Page Spread with BleedBleed: 17.5″x11.25″
Trim: 17″x11″
Full Page with BleedBleed: 8.75″ x 11.25″
Trim: 8.5″ x 11″
1/2 Page HorizontalHorizontal: 7.5″ x 4.625″
1/2 Page VerticalVertical: 3.5″ x 9.75″
1/3 Page7.5″ x 3.25″
1/4 Page3.25″ x 4.625″
*all full page ads must have a bleed
Feb 12, 2025

Webinars

$3,000
Inventory: (6) per year

Purchase a 60-minute time slot (scheduled date and time to be coordinated between presenter and NRMLA) to connect directly with 300-500* NRMLA members. Webinar sponsor will provide** the presenters, topic, content and any additional materials (slide deck, etc.) for the webinar, which will be promoted by NRMLA’s full membership via email with your logo. Attendance to webinars is free for both members and non-members.

*Based on 2020 attendance data. Webinar attendance is not guaranteed.
**Topic and webinar materials are subject to NRMLA review and approval.

Feb 12, 2025

Weekly Report eNewsletter

2,500

Circulation

Sent to NRMLA members

27%

Avg. Open Rate

Weekly Report is the primary means for communicating with NRMLA members about timely market trends, senior issues, legislative and regulatory updates, and other NRMLA activities.

The eNewsletter is distributed every Thursday at 8:00 PM EST. 

PlacementSpecsRate
Weekly Report 
Banner 		1200x300px
Click through URL		$300 per week
Weekly Report 
Featured Image		1000x600px$250 per week

*JPG or PNG accepted, RGB

Ad Deadlines
View Ad Placements
Feb 12, 2025

Conferences At A Glance

NRMLA’s 2023 meetings will bring together the best and brightest in reverse mortgage. As we welcome attendees to this year’s events, sponsors and attendees alike will see unique ways to stay connected and share ideas on navigating the current world.

NRMLA events attract hundreds of attendees – don’t miss the opportunity to connect with the industry!

Western Regional MeetingSouthern Regional MeetingAnnual Meeting
Date(s)2024 Info Coming Soon!2024 Info Coming Soon!September 23 – 25, 2024
LocationSan Diego, CA
Digital Program Book DeadlineAugust 22, 2024
Learn More
Feb 12, 2025

Annual Meeting & Expo

Annual Meeting 2025

Become a Sponsor

Patron Tiers

Patron Opportunities are limited to NRMLA Members, at this time.
For membership pricing please contact Hudson Sievers at [email protected]

Premium PatronPlatinum PatronDiamond PatronGold PatronSilver Patron
InventoryExclusive2 Available 7 Available7 AvailableAvailable
Price$35,000$25,000$11,900$8,900$7,900
Private Meeting Roomxxx
Sponsorship Recognition at the two (2) Regional Eventsxx
8’x10′ Tabletop Exhibit Space (includes one (1) 6′ skirted/draped table)xxxx
Complimentary Full Conference Registrations for Patron Staff ONLYTen (10)Eight (8)Six (6)Five (5)Two (2)
Discounted (50%) registrations to extend to non-membersUp to twelve (12)Up to ten (10)Up to eight (8)Up to five (5)
Logo recognition at General Sessionxxxxx
Logo on conference website and email marketingxxxxx
Conference book advertising (digital)Cover 2/Inside Front CoverBack Cover / Inside Back CoverOne (1) Full Page
Opportunity to Upgrade		One (1) Half Page
Opportunity to Upgrade		One (1) Half Page
Opportunity to Upgrade
Advance attendee listxxxxx
2025 Webinar to NRMLA MembersX
Does not occur during the Annual Meeting.		X
Does not occur during the Annual Meeting.
Exclusive opportunity to provide a room drop item at the host hotels for Annual Meetingxx
Promotional EblastOne (1)
Must be distributed within 3 weeks of event.
Patron Stage LIVE Opportunity x
Provide up to a 30-minute presentation from the stage. Includes access to a microphone.

A LA CARTE opportunities

All a la carte opportunities below come with:

  • Two (2) complimentary full conference registrations
  • Logo on the conference signage
  • Logo on the conference website and email marketing
  • Digital conference book recognition
  • Advance attendee list

NRMLA Welcome Reception | $4,000

One Available

Luncheon | $4,000

One Available

Breakfast | $3,000

CRMP Lunch or Breakfast | $2,000

One Available

Networking Break with Snacks | $2,500

One Available

Refreshment opportunities

All refreshment opportunities below come with:

  • One (1) high top for collateral
  • Logo on the conference signage
  • Logo on the conference website and email marketing
  • Digital conference book recognition
  • Advance attendee list

Hydration Station | $4,000

Coffee Station | $4,500

Breakout Session | $3,500

Session Opportunities

Patron to provide a brief description of their company and introduce the session. All session opportunities below come with:

  • One (1) complimentary full conference registration
  • Advance attendee list

Keynote Speaker | Contact us for pricing

Includes opportunity for company representative to introduce the speaker as well as logo exposure on screens and keynote session signage. Unavailable if the speaker is a government official.

Material Opportunities

Material item is provided by the patron.

Hotel Key Cards | $5,500

Lanyards | $3,500

Conference Bags | $2,750

Pens | $2,000

Notepads | $1,500

Conference Bag Inserts | $1,000 each

Mobile App Sponsorship | $2,000

Conference Book Advertising

Artwork Due: Aug. 22, 2025

The digital conference book will serve as an onsite resource for all attendees.
All ads should be submitted as a PDF (high resolution JPEG also accepted) in full color with no bleeds.
Advertisers must be NRMLA members.

SizePrice
Cover 2/Inside Front Cover5″x8″SOLD
Cover 3/Inside Back Cover5″x8″$1,500
Cover 4/Outside Back Cover5″x8″$3,000
Full Page5″x8″$1,000
Half Page (Horizontal)5″x3.75″$800
Feb 12, 2025

Regional Meetings

2025

Apply Today

Patron Tiers

Premier PatronPlatinum PatronGold PatronSilver Patron
Regional InventoryExclusive Limit: 2Limit: 3Multiple
Price––$4,500$2,500
Complimentary RegistrationsEight (8)Six (6)Four (4)Two (2)
Logo recognition at general sessionsxxxx
Logo on conference website and email marketingxxxx
Digital conference book advertisingCover 2/Inside Front CoverBack Cover/Inside Back CoverOne (1) full pageOne (1) half page
Exhibit SpaceOne (1) tabletop (includes 1 6′ skirted/draped table)One (1) tabletop (includes 1 6′ skirted/draped table)One (1) tabletop (includes 1 6′ skirted/draped table)
Advance attendee listxxxx
Discounted (50%) registrations to extend to non-membersUp to fifteen (15)Up to twelve (12)Up to ten (10)Up to five (5)

A LA CARTE

Cocktail Reception | $3,000
An exclusive opportunity to promote and position your company as the leader in the industry. Includes logo exposure on event signage.

Official Mobile App | $1,000
The official mobile app will be a critical resource used by attendees onsite when planning their schedules and navigating the event. Includes logo recognition.

Lunch | $3,000
An exclusive opportunity to promote and position your company during a 3-minute speaking presentation.

AM/PM Break | $1,000
Sponsor can supply branded paper coffee cups. Sponsor is responsible for shipping to the hotel.

Individual Material Items – EXCLUSIVE (max. 1 patron)
Choose from:

  • Lanyards for Name Badges | $1,500*
  • Conference Pens | $1,500*
  • Conference Notepads | $1,500*
  • Conference Totes | $1,500*

*Note: patron is responsible for creating, producing and delivering these Items to the conference. Only one of each item is available for sponsorship.

CONFERENCE BOOK ADVERTISING

The digital conference book will serve as an onsite resource for all attendees. Advertisers must be NRMLA members.

Artwork Due: Eastern: 5/8

PositionSizePrice
Cover 2 (inside front) 5″x8″$1,000
Cover 3 (inside back)5″x8″$1,000
Cover 4 (outside back)5″x8″$1,000
Full Page5″x8″$750
Half Page (horizontal)5″x3.75″$500

EXPAND your reach with a Promotional Eblast | $850

Feb 12, 2025

Contact your NRMLA account executive today!

Natalie Matter Bellis
Account Executive
717.580.8184

[email protected]
Schedule a Meeting

Feb 12, 2025

Digital Ad Deadlines

2025 Digital Ad Deadlines

Month ad is
running in		Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

2026 Digital ad deadlines

Month ad is
running in		Art deadline
January12/15
February1/15
March2/13
April3/13
May4/15
June5/15
July6/15
August7/15
September8/14
October9/15
November10/15
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Feb 12, 2025

Media Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and NRMLA against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. 

Feb 12, 2025

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Corporate Bio Template

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

Upload Your Ad

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Feb 12, 2025