About the Irrigation Association

The Irrigation Association is the leading membership organization for irrigation equipment and system manufacturers, dealers, distributors, designers, consultants, contractors and end users.

As the recognized authority in efficient irrigation, the IA

  • promotes innovation.
  • supports industry growth and sustainability.
  • engages decision-makers.
  • serves as the leading, credible unifying voice and advocate for the irrigation industry.

Through it’s official publications, the IA provides opportunities to reach decision-makers working in the irrigation and landscape industries:

Agriculture

Irrigation Today is your direct link to growers and decision-makers in the irrigation industry. As the only publication focused specifically on on-farm irrigation, we are the go-to resource for essential insights and innovations in agriculture irrigation.

Landscape

Irrigation & Lighting connects you with decision-makers and experts in landscape irrigation and lighting. It is the only publication of its kind, focused on providing specialized content and information to these two landscape industry specialties.

Irrigation Today is your direct link to growers and decision-makers in the irrigation industry. As the only publication focused specifically on on-farm irrigation, we are the go-to resource for essential insights and innovations in agriculture irrigation.

13,000

Print CIRCULATION

25,000

Digital Circulation

Reach out to us for sponsored content opportunities.

Editorial Calendar

Align your brand and/or messaging with an issue theme. Readers can expect the following in every issue of Irrigation Today:

  • Economy trends
  • Industry insights
  • Irrigation best practices
  • Legislative updates
  • Technological innovations
  • Weather outlook
IssueFEATURESAd CloseArt dueHome Delivery*
Winter 2025• Maximizing efficiency
• Government programs
• System design
• Soil moisture sensors
Nov. 15, 2024Dec. 2, 2024Jan. 15, 2025
Spring 2025• Water scarcity
• Specialty crops
• Legislative update
• Distribution uniformity
Feb. 17, 2025Mar. 3, 2025Apr. 15, 2025
Summer 2025• Smart irrigation & technology
• Next generation
• Certification
• Soil health
May 15, 2025Jun. 2, 2025Jul. 15, 2025
Fall 2025• Global irrigation outlook
• Maintenance & repair
• Public outreach
• Research & innovation

Bonus Circulation: Irrigation Show & Education Week
Aug. 15, 2025Sep. 1, 2025Oct. 15, 2025
*Home delivery dates are estimated/approximate and subject to change.

Irrigation Today offers many display advertising size options, as well as pricing discounts for multiple insertions. Prices below are for full-color ads and represent per ad per issue. Special or guaranteed positions available at a 10%-25% additional fee.

Ad SizeSpecs
(Width x Height)
1x2x4x
Two-page spread17″ x 10.875″ (trimmed)
17.25″ x 11.125″ (with bleed)
$5,940$5,584$5,249
Back cover8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)
n/an/a$3,353
Inside front or back cover8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)
n/an/a$3,159
Full page8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)
$2,890$2,710$2,530
1/2 page 7.75″ x 4.875″ (horizontal)
3.75″ x 9.875″ (vertical)
$2,185$2,060$1,935
1/3 page5.125″ x 4.875″ (square)
2.4375″ x 9.875″ (vertical)
$1,605$1,515$1,425
1/4 page3.75″ x 4.875″ (vertical)$1,330$1,255$1,180
1/6 page2.4375″ x 4.875″ (vertical)n/a$485$460

Print Requirements:

• All advertising must be in a digital format. Preferred file type is PDF/x-1a.

• Required format for four-color digital advertisement is press quality, high-resolution Adobe Acrobat PDF file format with allfonts and images embedded.

• Embedded images must be a minimum of 300 ppi (pixels per inch). Color images must be CMYK. Files containing RGB or LAB images will not be accepted.

• All screen and printer fonts must be embedded. These rules also apply to text used in artwork.

• Cropmarks should be provided in the creative to show exactly how the ad should be placed in the ad space.

• Spreads and full-page ads must include a minimum of 1/8” bleed.

Digital Edition:

• All print ads will also be included in the digital reproduction of the publication at no additional charge.

• Any email addresses, phone numbers and/or websites will automatically be tagged as interactive on the digital reproduction. If the advertiser would like to supply and alternate or additional URL (ex. UTM) to be placed on their ad, please supply when submitting creative for the print publication along with details on where the link should be placed within the ad’s content.

irrigationtoday.org

Boost your brand with irrigationtoday.org where exclusive, cutting-edge content meets market entry opportunities. Position your web ad alongside the latest industry insights to gain unmatched online visibility. Seamlessly integrate print and digital advertising to achieve unparalleled market saturation and visibility.

33,700*

Total Unique Subscribers

Rates below are for full-color ads and represent per ad per month cost (unless otherwise specified). Final ad file types must be PNG or JPEG; color images must be RGB.

positionSpecs (width x height)1x
Welcome640×480 px + URL$1,540 (weekly)
Super Leaderboard
Three ads rotate within this position each month.
970×90 px + URL$1,350
Leaderboard
Three ads rotate within this position each month.
728×90 px + URL$1,125
Adhesion
Adhesion ads float to the foot.
728×90 px + URL$1,125
Large Skyscraper
Four ads rotate within three positions each month.
300×600 px + URL$940
Medium Rectangle
Four ads rotate within three positions each month.
300×250 px + URL$660
Sponsored Content700×467 px,
40-character title,
150-char. description + URL
$600
Mobile Adhesion
Adhesion ads float to the foot.
300×250 px + URL$565
Product Spotlight
Ads appear on either irrigationtoday.org homepage or products page.
700×467 px product image (no text, full photo vs. product shot on white background),
product name, company name, 300-word product description and highlights, 50-word summary + URL to product website
$500

For all ads in which a URL is submitted, advertiser may opt to provide click tags instead of a URL if preferred.

*Publisher’s own data

Targeted Emails

Send your custom content directly to our subscriber database as a sponsored message. Inventory is limited! Only 1 email available per week.

6,500+

Circulation

17.8%

OPen Rate

Rate below is for full-color ads and represents the per email cost.

SPECS1X
650 px wide (recommended)

Subject line (40 characters max.)
Preheader text (75 characters max.)
Fully designed, ready-to-send email in an HTML file
Footer content including: company name and address

(See materials requirements & recommendations below.)
$2,500

Materials Requirements & Recommendations

  • Build the HTML file with tables instead of DIV. DIV does not work well with email.
  • Do not use a whole, single image as your targeted email.
  • Use a testing service, such as litmus, to confirm HTML validation and deliverability of code.
  • Consider testing your HTML email content for mobile responsiveness.
  • Make sure the subject line is positive and consider including an offer within the subject.
  • All images and fonts need to be linked to the appropriate files hosted on your servers – no local files.
  • All hyperlinks need to be embedded.
  • Click Here to view a list of email best practices.
  • Submit your content on or before the deadline to ensure adequate time for testing and proofing.

Deadlines & Proofing

  • Materials are due at least two weeks prior to email send date.
  • All content is subject to review by IA.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet the specs, materials requirements or terms of the IA advertising policy will be rejected.
  • Once the advertiser-provided HTML is approved by IA, a proof from IA’s email system will be sent for advertiser approval.
  • Delays in materials submission or advertiser approval could jeopardize the send date and result in rescheduling or cancellation. Email dates are reserved on a first-come, first-served basis.

News Harvest Newsletter

News Harvest is a biweekly (every other week) newsletter that brings the latest ag irrigation industry news directly to the inboxes of over 9,500 professionals. With a limited number of advertisers in each issue, your ad will stand out.

Advertising in News Harvest is an economical way for new irrigation advertisers to jump-start marketing efforts and for regular advertisers to diversify their reach to irrigation professionals.

9,500+

Circulation

28.4%*

Open Rate

Rates below are for full-color ads and represent per ad per newsletter cost. Final ad file types must be PNG or JPEG; color images must be RGB.

Positionspecs (width x height)1x
Sponsored Content700×467 px,
40-character title,
250-character description + URL
$700
Top650×125 px + URL$500
Middle650×125 px + URL$460
Bottom650×125 px + URL$420

*Publisher’s own data

Irrigation & Lighting connects you with decision-makers and experts in landscape irrigation and lighting. It is the only publication of its kind focused on providing specialized content and information to these two landscape industry specialities.

Contact us for sponsored content and sponsorship opportunities!

30,000

Print CIRCULATION

35,000

Digital Circulation

68%

of readers are exECutives

Editorial Calendar

Align your brand and messaging with an issue theme. Readers can expect the following in every issue of Irrigation & Lighting:

  • Irrigation industry trends
  • Landscape lighting tips
  • Product innovations
  • Latest from the Irrigation Association
IssueFEATURESAd CloseArt dueHome Delivery*
Vol. 4, Issue 1
(March)
• Irrigation audits
• Lighting installation and maintenance
• Two-wire technology
• Employee Recruitment

Sponsorship Opportunities:
• Keys to Workforce Success

Charts:
• Sprinkler comparison
Jan. 15, 2025Feb. 3, 2025Mar. 15, 2025
Vol. 4, Issue 2
(June)
• Hydraulics in irrigation
• Lighting in outdoor living spaces
• Smart irrigation
• Next generation

Sponsorship Opportunities:
• Watch Us Grow: Industry Standouts

Charts:
• Smart controller comparison
Apr. 15, 2025May 1, 2025Jun. 15, 2025
Vol. 4, Issue 3
(September)
• Irrigation system installation
• Lighting color and temperature
• Soil moisture meters
• Certification

Bonus Circulation: Irrigation Show & Education Week and Equip Exposition
Jul. 15, 2025Aug. 1, 2025Sep. 15, 2025
Vol. 4, Issue 4
(December)
• Irrigation pressure regulation
• Safety lighting
• Job management software
• Diversity, equity and inclusion

Sponsorship Opportunities:
• 2026 Green Industry Outlook
Oct. 15, 2025Nov. 3, 2025Dec. 15, 2025
*Home delivery dates are estimated/approximate and subject to change.

Advertising Rates & Specs

Irrigation & Lighting is a publication of the Irrigation Association, a not-for-profit 501(c)(6) organization. Unlike for-profit publishers, all net revenue is returned to the industry to support advocacy and professional development for the irrigation industry. Not only do we connect you with your target audience, but by advertising with Irrigation & Lighting, you contribute to the future of the industry.

Prices below are for full-color ads and represent per ad per issue. Special or guaranteed positions available at a 10%-25% additional fee.

Ad SizeSpecs (Width x height)1x2x4x
Two-page spread17″ x 10.875″ (trimmed)
17.25″ x 11.125″ (with bleed)
$12, 592$11,837$11,126
Back cover8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)
n/an/a$6,439
Inside front cover8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)
n/an/a$5,924
Inside back cover8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)
n/an/a$5,666
Full page8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)
$5,830$5,480$5,151
1/2 page 7.75″ x 4.875″ (horizontal)
3.75″ x 9.875″ (vertical)
$3,637$3,418$3,213
1/3 page5.125″ x 4.875″ (square)
2.4375″ x 9.875″ (vertical)
$2,164$2,034$1,912
1/4 page3.75″ x 4.875″ (vertical)$1,605$1,509$1,418
1/6 page (Mini Mart)2.4375″ x 4.875″ (vertical)$400n/an/a

Digital Edition:

• All print ads will also be included in the digital reproduction of the publication at no additional charge.

• Any email addresses, phone numbers and/or websites will automatically be tagged as interactive on the digital reproduction. If the advertiser would like to supply and alternate or additional URL (ex. UTM) to be placed on their ad, please supply when submitting creative for the print publication along with details on where the link should be placed within the ad’s content.

irrigationandlighting.org

With original content highlighting today’s important and timely topics, irrigationandlighting.org is your place to get noticed online. Engagement continues to grow, with a 97% increase in average monthly pageviews in 2023.*

54,000*

Unique Subscribers

Rates below are for full-color ads and represent per ad per month cost (unless otherwise specified). Final ad file types must be PNG or JPEG; color images must be RGB.

positionSpecs (width x height)1x
Welcome640×480 px + URL$2,050 (weekly)
Super Leaderboard
Three ads rotate with this position each month.
970×90 px + URL$1,800
Leaderboard
Three ads rotate within three positions each month.
728×90 px + URL$1,500
Adhesion
Adhesion ads float to the foot
728×90 px + URL$1,125
Large Skyscraper
Four ads rotate within three positions each month.
300×600 px + URL$1,250
Medium Rectangle
Four ads rotate within three positions each month.
300×250 px + URL$880
Sponsored Content700×467 px,
40-character title,
150-character description + URL
$800
Mobile Adhesion
Adhesion ads float to the foot.
300×250 px + URL$750
Product Spotlight
Ads appear on either irrigationtoday.org homepage or products page.
700×467 px product image (no text, full photo vs. product shot on white background),
product name, company name,
300-word product description and highlights, 50-word summary +
URL to product website
$500

For all ads in which a URL is submitted, advertiser may opt to provide click tags instead of a URL if preferred.

*Publisher’s own data

Targeted Emails

Send your custom content directly to our subscriber database as a sponsored message. Inventory is limited! Only 1 email available per week.

16,500+

Circulation

24.6%

OPen Rate

Rate below is for full-color ads and represents the per email cost.

SPECS1X
650 px wide (recommended)

Subject line (40 characters max.)
Preheader text (75 characters max.)
Fully designed, ready-to-send email in an HTML file
Footer content including: company name and address

(See additional materials requirements & recommendations below.)
$3,500

Materials Requirements & Recommendations

  • Build the HTML file with tables instead of DIV. DIV does not work well with email.
  • Do not use a whole, single image as your targeted email.
  • Use a testing service, such as litmus, to confirm HTML validation and deliverability of code.
  • Consider testing your HTML email content for mobile responsiveness.
  • Make sure the subject line is positive and consider including an offer within the subject.
  • All images and fonts need to be linked to the appropriate files hosted on your servers – no local files.
  • All hyperlinks need to be embedded.
  • Click here to view a list of email best practices.
  • Submit your content on or before the deadline to ensure adequate time for testing and proofing.

Deadlines and Proofing

  • Materials are due at least two weeks prior to email send date.
  • All content is subject to review by the IA.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet the specs, materials requirements or terms of the IA advertising policy will be rejected.
  • Once the advertiser-provided HTML is approved by the IA, a proof from IA’s email system will be sent for advertiser approval.
  • Delays in materials submission or advertiser approval could jeopardize the send date and result in rescheduling or cancellation. Email dates are reserved on a first-come, first-served basis.

Product Roundup Targeted Email Promotion

Readers want more product information. With Product Roundup, you can give them what they want, while putting the spotlight on your new product and generating sales leads. Space is limited with only 10 listings per email, so your product is sure to get noticed by potential customers.

2024 Product Roundup email promotions will be distributed on the 15th of February, May, August and November.

BONUS: Following delivery of your Product Roundup, we will provide you lead information from your product’s unique clicks.

Quarterly

Frequency

33,000+

Circulation

22.7%*

Open Rate

Rates below are for full-color ads and represent per ad per email cost. Final ad file types must be PNG or JPEG; color images must be RGB.

POSITIONSPECS (WIDTH X HEIGHT)1X
Product Roundup Listing700×467 px (300 dpi) product image,
50-word description + product webpage URL
$700

*Publisher’s own data

Newsletter Advertising

The Irrigation & Lighting newsletter is sent biweekly (every other week) and provides contractors with the latest industry news delivered directly to their inboxes. With limited spots in each newsletter, your ad will be highly visible.

Biweekly

Frequency

33,000

Circulation

27.5%*

Open Rate

Rates below are for full-color ads and represent per ad per newsletter cost. Final ad file types must be PNG or JPEG; color images must be RGB.

PositionSPECS (width x height)1x
Sponsored Content700×467 px image,
40-character title,
250-character description + URL
$1,050
Top650×125 px + URL$1,160
Middle650×125 px + URL$925
Bottom650×125 px + URL$690

*Publisher’s own data

Social Media Posts

Make an impression on irrigation and lighting contractors where they go to connect and gain information on social media! Your social media ad will be shared directly on the Irrigation & Lighting accounts to be seen by its 23,200+ followers, leading to an average of 19,000+ organic impressions per month. Take advantage of this opportunity to drive traffic to your site, grow your brand awareness and promote your products and services.

$2,000 per post

Includes all 4 platforms; limit 1 paid post per week.

Disclaimers

  1. Some social media sites have disabled the ability to edit link previews as part of ongoing efforts to combat clickbait and misinformation. We will publish the ad the best way it displays by either
    • using the image provided as the link preview if it is editable.
    • using the image provided and placing the link in the text of the post.
  2. The Instagram ad will not be linked to a URL. Please include your Instagram handle either in the text, or we will tag your account in the post.
  3. Each post will contain #Sponsored at the end of the post to inform the audience that it is a promoted post.

11,200+

LinkedIn FOLLOWERS*

7,900+

Facebook Followers*

2,000+

X Followers*

2,100+

Instagram Followers*

platformSPECS (width x height)
LinkedIn1,200 x 627 px JPEG or PNG image (1.91:1 aspect ratio) +
1,300 characters (or less) of text (truncated after 210 characters before clicking “See more”)
Facebook1,200 x 630 px JPEG or PNG image (4:03 aspect ratio) +
2,000 characters (or less) of text (longer posts may be truncated on small screens)
X1,200 x 675 px JPEG or PNG image (16:09 aspect ratio; max. file size 5 MB for photos or animated GIFS) +
280 characters (or less) of text
Instagram1,080 x 1,080 px JPEG or PNG image (1:1 aspect ratio) +
125 characters (or less) of text

For the best display, we recommend the image has

  • no URLs within the image.
  • a simple design.
  • a limited amount of text (i.e., no series of bullets, listed items, paragraphs, etc.).
  • a call to action button

*Publisher’s own data

IA Events Newsletter Advertising

The IA Events newsletter is the Irrigation Association’s monthly update that carries IA event information to both landscape and ag companies. Space allows for up to two banner ads per issue.

Monthly

Frequency

29,000+

Circulation

25.1%*

Open Rate

IA Events Newsletter Advertising Rates

Rates listed are per month.

PositionAd Size (w x h)Rate (1x)
Top or Middle Banner650×125 px + URL$1,050
File type JPEG or PNG; color images must be RGB

*Publisher’s own data

Geofencing allows for a perimeter to be set up around the National, that triggers user interaction when attendees enter the space. By offering hyper-targeted location-based ads, you will capture the attention of attendees at the National, in their hotels, and even back at their offices after the show. We’re able to capture devices as far back as 12 months ago and as recently as 3 days ago.  Looking to capture other locations, we can do that too!

Geofencing also lets you get the most out of your advertising with powerful analytics, including insights and a demographic report. These reports tell us the consumers’ basic demographic data, visitor frequency, household income, and much more.  

Pricing: $3,000 for 40,000 impressions 

Specs: 

Display banners for both desktop and mobile in the following sizes (JPEG or GIF plus the click-through URL) 

  • 728 x 90 pixels 
  • 300 x 250 pixels 
  • 300 x 600 pixels 
  • 160 x 600 pixels 
  • 320 x 50 pixels 

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on the Irrigation Association’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Display Rates

PackagesIMPRESSIONSRATEs
Package 140,000XX
Package 290,000XX
Package 3150,000XX

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • Click-through URL
  • 320×50
  • 468×60
  • 728×90

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 

Impression Requirements:

  • 40,000 Impression minimum

Digital Ad Deadlines

2025 Digital Ad Deadlines

Month ad is
running in
Art deadline
January (No IA Events in January)12/13/2024
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

2026 Digital ad deadlines

Month ad is
running in
Art deadline
January (No IA Events in January)12/15/2025
February1/15
March2/13
April3/13
May4/15
June5/15
July6/15
August7/15
September8/14
October9/15
November10/15
December11/13

Targeted Email Deadlines

Advertisers must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your IA
Account Executive today!

Zack Buchanan
Account Executive
Company names starting with #-L
717.430.2291
[email protected]
Schedule A Meeting

Rebecca Sieg
Account Executive
Company names starting with M-Z
717.253.0342
[email protected]
Schedule A Meeting

Media Terms & Conditions

Need copy

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701