Maximize your booth investment.

A successful trade show begins well before the exhibit hall opens—and continues long after it closes. The exhibitors who see the strongest return are those who engage attendees before, during, and after the event.

Whether you’re a first-time exhibitor or a returning supporter, these best practices can help you maximize your investment. Ready to apply? Request a booking code from [email protected].

Before the Show

Promote your participation.

Start building awareness 4–6 weeks before the event by announcing your participation through your website, email newsletters, social media, and sales outreach. Share your booth number, product launches, demonstrations, giveaways, or opportunities to meet with your team.

Schedule meetings in advance.

Don’t rely solely on walk-up traffic. Invite customers and prospects to meet with your team during the show and reserve time for product demonstrations or consultations. A calendar filled before the event begins often leads to stronger results than one filled afterward.

Extend your reach.

Increase visibility before attendees arrive with promotional opportunities such as sponsored emails, website or event app advertising, digital ads, or sponsored content. These programs help keep your organization top of mind before attendees enter the exhibit hall. Contact [email protected] to learn about available options and exhibitor exclusive offers.

During the Show

Create an inviting experience.

Simple actions often make the biggest difference:

  • Staff your exhibit for the duration of exhibit hours and stand near the aisle and greet attendees.
  • Keep your booth open and welcoming.
  • Minimize distractions like phones or laptops.
  • Ask questions before launching into a sales presentation.

People are more likely to engage with exhibitors who start conversations rather than deliver pitches.

Deliver value.

Focus on educating attendees instead of selling to them. Share practical insights, demonstrate solutions to common challenges, and offer useful resources or examples attendees can take back to their organizations.

Capture quality leads.

Record more than contact information. Note each visitor’s interests, priorities, and agreed-upon next steps so your follow-up can be timely, relevant, and personalized.

After the Show

Follow up promptly.

Reach out to qualified leads within 3–5 business days while your conversations are still fresh. Personalized follow-up that references your booth discussion is far more effective than a generic marketing email.

Stay visible.

Continue building relationships after the event through digital advertising, sponsored newsletters, webinars, or thought leadership content. Ongoing visibility helps reinforce your message and keeps your organization top of mind long after the event concludes. Contact [email protected] to learn about available options and exhibitor exclusive offers.

Your exhibit booth is the foundation of your event presence, but meaningful engagement begins before attendees arrive and continues after they return home. By combining thoughtful planning, authentic conversations, and strategic marketing, you can increase booth traffic, generate stronger leads, and maximize the value of your investment.

Interested in reaching attendees before, during, and after the event? Contact [email protected] to ask about our advertising, sponsorship, and thought leadership opportunities designed to complement your exhibit and expand your visibility. Exhibitor-exclusive advertising packages are available.

Aug 19, 2026

Watch Us Grow

The Irrigation & Lighting Watch Us Grow: Industry Standouts Program celebrates successful irrigation and lighting service providers. From innovative entrepreneurs to rising stars, this program honors the people and teams driving progress.

Sponsorship Package | $13,000

Sponsorship aligns your brand with the next generation of leaders and innovators.

Sponsorship Inclusions

  • Sponsor of feature story in Irrigation & Lighting, Issue 2, June 2026 (print and digital).
  • Selection of at least one contractor/business owner to be featured as a Watch Us Grow Industry Standout 2026.
  • Full page print ad in Issue 2 (June 2026; view the advertising submission deadlines here)
  • Sponsor mentioned in the press release announcing the results
  • Company sponsorship posted and searchable on website
  • Right of first refusal for 2027
  • Logo placement included on or in the following:

    • Title page of Watch Us Grow feature article (print and digital).
    • Each additional page of the print article.
    • irrigationandlighting.org, newsletter and social media

Contact your Account Executive or [email protected] with questions.

Learn More About Watch Us Grow

Aug 19, 2026

Mission

To be the recognized authority in efficient irrigation: promoting innovation, supporting industry growth and sustainability, engaging decision-makers, and serving as the leading, credible and unifying voice and advocate for the industry.

Our vision is to:

  • Transform humanity’s stewardship and use of water
  • Enable the long-term sustainability of the planet’s water and natural resources
  • Improve quality of life through a reliable global food supply and vital green spaces

Who we are

The Irrigation Association is your leading membership organization, dedicated to serving professionals and businesses across the irrigation industry. When you engage with the IA, you don’t just support the industry – you gain a direct pipeline to decision-makers actively seeking solutions.

View Our Industry Impact Prospectus
Learn More About Partnering

Aug 19, 2026
Partner with us
Programmatic Sponsorship Opportunities
Strategic Initiative Partnership Opportunities

Partnering with us is an investment in the industry.

IA audiences are innovators, thought leaders, skilled experts and stewards of one of our planet’s most precious resources. While they solve some of today’s critical challenges related to global food security, drought conditions, and the impact of water on thriving, healthy communities, the IA strives to equip them with the resources they need to effectively do this invaluable work. And we can’t do that without partners like you.

When you partner with the IA, you not only put your brand in front of the industry’s most engaged professionals – where they go to stay educated, connected and informed – but also ensure the financial, educational and collaborative support needed to propel our industry forward. Our unique opportunities include something for every type of partner, from advertising packages to thought leadership, event sponsorships and more.

Connect with engaged Irrigation & Lighting and Irrigation Today audiences.

Landscape

Irrigation & Lighting connects you with decision-makers and experts in landscape irrigation and lighting. It is the only publication of its kind, focused on providing specialized content and information to these two landscape industry specialties.

Irrigation & Lighting

Agriculture

Irrigation Today is your direct link to growers and decision-makers in the irrigation industry. As the only publication focused specifically on on-farm irrigation, we are the go-to resource for essential insights and innovations in agriculture irrigation.

Irrigation Today

Position your company as a strategic partner and industry thought leader.

Align your brand with the largest irrigation-related tradeshow in the industry.

Irrigation Show Opportunities
Aug 19, 2026
Partner with us
Programmatic Sponsorship Opportunities
Strategic Initiative Partnership Opportunities

Strategic Initiative Partnership Opportunities

Support the initiatives that drive the irrigation industry forward. From shaping policy and strengthening the
workforce to advancing education opportunities, these sponsorships align your brand with the core priorities
of the IA.

Advocacy

Through year-round
engagement, IA advocates
for policies that support
efficient irrigation, sustainable
water management and
the economic health of the
industry. Being an Advocacy
Partner positions your
company as a champion
of sound policy, industry
growth and responsible water
stewardship. Inclusive of
Advocacy Summit and Smart
Irrigation Month.

Workforce Development

Through programs that
connect students, educators
and employers, IA equips
the next generation with the
resources needed to succeed.
Your sponsorship positions
your brand as an industry
leader strengthening the
talent pipeline and ensuring a
thriving irrigation workforce
for years to come. Inclusive
of Irrigation E3 and Irrigation
Career Link. Learn more.

Education

IA classes, resources and
technical content deliver
practical, real-world learning.
By sponsoring IA education,
your company is recognized
as a champion of professional
growth, industry innovation
and the continuing education
that drives productivity,
profitability and longterm success. Inclusive of
Technician Week and Equip
Expo Irrigation Sessions. Learn more.

Aug 19, 2026

Irrigation Today is your direct link to growers and decision-makers in the irrigation industry. As the only publication focused specifically on on-farm irrigation, we are the go-to resource for essential insights and innovations in agriculture irrigation.

3,000+

Print CIRCULATION

25,000

Digital Circulation

Elevate your reach in the irrigation industry: Partner with Irrigation Today
for strategic print and digital exposure!

View the Rates & Specs
View Editorial Calendar

Reach out to us for sponsored content opportunities.

Aug 19, 2026

Editorial Calendar

Align your brand and/or messaging with an issue theme. Readers can expect the following in every issue of Irrigation Today:

  • Economy trends
  • Industry insights
  • Irrigation best practices
  • Legislative updates
  • Technological innovations
  • Weather outlook
IssueFEATURESAd CloseArt dueHome Delivery*
Winter 2026Practical Tools & Taking Stock
• Satellite ET, Real Schedules
• Water Quality
• Deficit Irrigation by Growth Stage
• On-Farm Storage That Pays		Nov. 7, 2025Dec. 2, 2025Jan. 12, 2026
Spring 2026Field Management & Government Affairs
• Invention of the Impact Sprinkler
• Specialty Crops
• Government Affairs
• Tools for Tracking Water Use		Feb. 4, 2026Feb. 27, 2026Apr. 10, 2026
Summer 2026Technology & Crisis Mitigation
• Q&A With NCRS Leader
• Intersection of Automation and Labor
• Mitigating Drought
• Disaster Prep		May 7, 2026Jun. 1, 2026Jul. 9, 2026
Fall 2026State of the Industry
• Water Allocation and Competition
• Pricing and Supply Amid Global Trade Uncertainty
• Leadership Strategies
• Sensor Stacking

Bonus Circulation: Irrigation Show & Education Week		Aug. 7, 2026Sep. 1, 2026Oct. 9, 2026
*Home delivery dates are estimated/approximate and subject to change.
Aug 19, 2026

Digital Edition Opportunities

Rates & Specs

The digital edition of Irrigation Today is available for readers to view on tablets, laptops and mobile devices any place or time they find convenient! Enhanced advertising opportunities allow for a more comprehensive and robust campaign.

Exclusive Issue Sponsorship – $3,500

Limited to one advertiser per issue of Irrigation Today, this package combines two of the highest visibility ad placements with a powerful thought leadership opportunity. Package includes:

  • Company logo included in a templated front cover pop up with “This digital edition brought to you by…” recognition
  • The exclusive lower leaderboard position for the issue
  • Complimentary sponsored content (if the sponsor is not advertising in the issue) or sponsored content pop up (if the sponsor is advertising in the issue) add-on
View an Issue
Ad SizeSpecs1x2x4x
Global Leaderboard
Static banner ad positioned in the footer of the reader’s browser for consistent visibility. Ideal for brand awareness and click-through engagement.
View Example Placement		– 728×90 px PNG, JPG or GIF* image
– Click through URL		Exclusive to Issue SponsorExclusive to Issue SponsorExclusive to Issue Sponsor
Front Cover Pop-Up Logo
Prominent pop-up overlaying the cover of the issue.
View Example Placement		– Company logo PNG, JPG or GIF*Exclusive to Issue SponsorExclusive to Issue SponsorExclusive to Issue Sponsor
Takeover Spread
Delivers strong visual impact and links directly to the advertiser’s chosen URL.
Cannot appear within the first 25% of the publication.
View Example Placement		– 830×830 px PNG, JPG or GIF* image
– Click through URL		$2,000$1,800$1,500
Internal Page Pop-Up
Closes on click and includes a link for direct reader engagement.
Cannot appear within the first 10% of the publication.
View Example Placement		– 336×280 px PNG, JPG or GIF* image
– Click through URL		$1,500$1,350$1,125
Leaderboard Pop-Up
Cannot appear within the first 10% of the publication.
View Example Placement		– 728×90 px PNG, JPG or GIF* image
– Click through URL		$1,500$1,350$1,125
Video Standalone

View Example Placement (Coming soon)		– MP4 video file

Add-On Placements

High-impact pop-up ad that overlays the advertiser’s display ad to showcase sponsored messaging or promotions. Consider teasing a whitepaper or other thought leadership to be linked via a call to action at the bottom of the pop up. In order to purchase a sponsored content placement, advertisers must be running a display ad in the physical issue of the publication.

Ad SizeSpecs1x2x4x
Sponsored Content
Embedded static ad styled like editorial content.
Cannot appear within the first 25% of the publication.
View Example Placement		– 700×397 px PNG, JPG or GIF* image
– 65 character (max.; includes spaces) title
– 400 character (max.; includes spaces) body text
– 2-4 word call to action text
– Click through URL to link to call to action text		$2,150$1,935$1,615
Sponsored Content Pop Up
Cannot appear within the first 25% of the publication.
View Example Placement		– 200×200 px PNG, JPG or GIF* image
– 500 characters (max.; includes spaces) body text
– 2-4 word call to action text
– Click through URL to link to call to action text		$2,000$1,800$1,500
Full Page Ad
Utilize additional advertising space to increase your footprint in the issue!		– 8.5″ x 10.875″ px PDF, PNG, JPEG or GIF* image$1,445$1,355$1,265

*GIF files can be animated. Videos are not supported for these placements.

Aug 19, 2026

Advertising Rates & Specs

Irrigation Today offers many display advertising size options, as well as pricing discounts for multiple insertions. Prices below are for full-color ads and represent per ad per issue. Special or guaranteed positions available at a 10%-25% additional fee.

Ad SizeSpecs
(Width x Height)		1x2x4x
NEW! 2-page advertorial1 full page ad (see specs in table below) AND 1 full page text*$4,000N/AN/A
NEW! 1-page advertorial1 half page ad (see specs in table below) and 1 half page text*$3,000N/AN/A
Two-page spread17″ x 10.875″ (trimmed)
17.25″ x 11.125″ (with bleed)		$5,940$5,584$5,249
Back cover8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)		n/an/a$3,353
Inside front or back cover8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)		n/an/a$3,159
Full page8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)		$2,890$2,710$2,530
1/2 page 7.75″ x 4.875″ (horizontal)
3.75″ x 9.875″ (vertical)		$2,185$2,060$1,935
1/3 page5.125″ x 4.875″ (square)
2.4375″ x 9.875″ (vertical)		$1,605$1,515$1,425
1/4 page3.75″ x 4.875″ (vertical)$1,330$1,255$1,180
1/6 page2.4375″ x 4.875″ (vertical)n/a$485$460

Print Requirements:

• All advertising must be in a digital format. Preferred file type is PDF/x-1a.
• Required format for four-color digital advertisement is press quality, high-resolution Adobe Acrobat PDF file format with all fonts and images embedded.
• Embedded images must be a minimum of 300 ppi (pixels per inch). Color images must be CMYK. Files containing RGB or LAB images will not be accepted.
• All screen and printer fonts must be embedded. These rules also apply to text used in artwork.
• Crop marks should be provided in the creative to show exactly how the ad should be placed in the ad space.
• Spreads and full-page ads must include a minimum of 1/8” bleed.

Digital Edition:

• All print ads will also be included in the digital reproduction of the publication at no additional charge.
• Any email addresses, phone numbers and/or websites will automatically be tagged as interactive on the digital reproduction. If the advertiser would like to supply and alternate or additional URL (ex. UTM) to be placed on their ad, please supply when submitting creative for the print publication along with details on where the link should be placed within the ad’s content.

*Advertorials:

Your brand has a story to tell. With advertorials in Irrigation Today, your company gets more than ad space — you get context. Show how your products and services solve real-world challenges for growers, producers and ag professionals in a format that blends seamlessly with the trusted editorial content they rely on.

  • Advertorial pages should contain the word “ADVERTORIAL” at the top of the text page
  • Advertorial text content be submitted in and follow AP style
Aug 19, 2026

irrigationtoday.org

Boost your brand with irrigationtoday.org where exclusive, cutting-edge content meets market entry opportunities. Position your web ad alongside the latest industry insights to gain unmatched online visibility. Seamlessly integrate print and digital advertising to achieve unparalleled market saturation and visibility.

33,700*

Total Unique Subscribers

Visit irrigationtoday.org
View Product Spotlight
Digital Ad Deadlines

Ad Rates & Specs

Rates below are for full-color ads and represent per ad per month cost (unless otherwise specified). Final ad file types must be PNG or JPEG; color images must be RGB.

positionSpecs (width x height)1x
Welcome640×480 px + URL$1,540 (weekly)
Super Leaderboard
Three ads rotate within this position each month.		970×90 px + URL$1,350
Leaderboard
Three ads rotate within this position each month.		728×90 px + URL$1,125
Adhesion
Adhesion ads float to the foot.		728×90 px + URL$1,125
Large Skyscraper
Four ads rotate within three positions each month.		300×600 px + URL$940
Medium Rectangle
Four ads rotate within three positions each month.		300×250 px + URL$660
Sponsored Content700×467 px,
40-character title,
150-char. description + URL		$600
Mobile Adhesion
Adhesion ads float to the foot.		300×250 px + URL$565
Product Spotlight
Ads appear on either irrigationtoday.org homepage or products page.		700×467 px product image (no text, full photo vs. product shot on white background),
product name, company name, 300-word product description and highlights, 50-word summary + URL to product website		$500

For all ads in which a URL is submitted, advertiser may opt to provide click tags instead of a URL if preferred.

*Publisher’s own data

Aug 19, 2026

Targeted Emails

Send your custom content directly to our subscriber database as a sponsored message. Inventory is limited! Only 1 email available per week.

6,500+

Circulation

17.8%

OPen Rate

Ad Rates & Specs

Rate below is for full-color ads and represents the per email cost.

SPECS1X
650 px wide (recommended)

Subject line (40 characters max.)
Preheader text (75 characters max.)
Fully designed, ready-to-send email in an HTML file
Footer content including: company name and address

(See materials requirements & recommendations below.)		$2,500

Materials Requirements & Recommendations

  • Build the HTML file with tables instead of DIV. DIV does not work well with email.
  • Do not use a whole, single image as your targeted email.
  • Use a testing service, such as litmus, to confirm HTML validation and deliverability of code.
  • Consider testing your HTML email content for mobile responsiveness.
  • Make sure the subject line is positive and consider including an offer within the subject.
  • All images and fonts need to be linked to the appropriate files hosted on your servers – no local files.
  • All hyperlinks need to be embedded.
  • Click Here to view a list of email best practices.
  • Submit your content on or before the deadline to ensure adequate time for testing and proofing.
Digital Ad Deadlines

Deadlines & Proofing

  • Must provide materials for the month running, according to the Digital Ad Deadlines
  • All content is subject to review by IA.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet the specs, materials requirements or terms of the IA advertising policy will be rejected.
  • Once the advertiser-provided HTML is approved by IA, a proof from IA’s email system will be sent for advertiser approval.
  • Delays in materials submission or advertiser approval could jeopardize the send date and result in rescheduling or cancellation. Email dates are reserved on a first-come, first-served basis.
Aug 19, 2026

THANK YOU!

Thank you for supporting the 2026 Irrigation Association Landscape Irrigation Pros Week!

PARTNERSHIP DELIVERABLES & DEADLINES

Please refer to your sponsorship agreement for a listing of all deliverables. This page outlines the specifics and deadlines for the three items listed below:

  1. Logo exposure (print and digital)
  2. Complimentary event registrations
  3. 30-second promotional/welcome video (Signature Sponsor only)

Logos

Logos should be submitted as soon as possible at time of contract to avoid undue rushes for signage and website updates. Please provide all of the logo formats and assets listed below by the deadline indicated in your reminder email:

  • Full color PNG or JPEG
  • White/knockout PNG or JPEG
  • Company name as it should appear in text
  • Click through URL for digitally hosted logo placements

How to Submit Logos

Send your logos via the submission portal. If you would like to re-use logos that had been submitted for past events, please issue the request to [email protected].

Tips & Best Practices

Provide logos files with no background color – these will look better on signage and websites!

If possible, provide versions of your logo that do not include small text like taglines and slogans. These can get illegible when printed.

Complimentary Registrations

Please use code PROSWEEK26 for up to two complimentary registrations. Click here to login and complete attendee registrations. Please contact Brittany Tyrrell with any registration questions.

Note: Complimentary registration codes apply to all items in the individual’s cart and may be used across multiple registrants, up to alloted amount.

Promotional/Welcome Video

This deliverable is exclusive to Signature Sponsors. Submit videos in MP4 format with a duration of no more than 30-seconds to [email protected] on or before the due date listed below.

Deadlines

Sponsors may still be accepted after these deadlines. Contact your Account Executive or [email protected] to confirm availability.

Event & Date(s)Logos + Promo/Welcome Video Due
2026 Landscape Irrigation Pros Week
February 23-27, 2026		February 13, 2026

Aug 19, 2026

News Harvest Newsletter

News Harvest is a biweekly (every other week; sent on Tuesdays) newsletter that brings the latest ag irrigation industry news directly to the inboxes of over 9,500 professionals. With a limited number of advertisers in each issue, your ad will stand out.

Advertising in News Harvest is an economical way for new irrigation advertisers to jump-start marketing efforts and for regular advertisers to diversify their reach to irrigation professionals.

9,500+

Circulation

28.4%*

Open Rate

Ad Rates & Specs

Rates below are for full-color ads and represent per ad per newsletter cost. Final ad file types must be PNG or JPEG; color images must be RGB.

Positionspecs (width x height)1x
Sponsored Content700×467 px,
40-character title,
250-character description + URL		$700
Top650×125 px + URL$500
Middle650×125 px + URL$460
Bottom650×125 px + URL$420
Digital Ad Deadlines

*Publisher’s own data

Aug 19, 2026

Irrigation & Lighting connects you with decision-makers and experts in landscape irrigation and lighting. It is the only publication of its kind focused on providing specialized content and information to these two landscape industry specialities.

Contact us for sponsored content and sponsorship opportunities!

21,000+

Print CIRCULATION

35,000

Digital Circulation

68%

of readers are exECutives

Secure your spot at the forefront of the industry by advertising in Irrigation & Lighting.

View Editorial Calendar
View the Rates & Specs

Aug 19, 2026

Editorial Calendar

Align your brand and messaging with an issue theme. Readers can expect the following in every issue of Irrigation & Lighting:

  • Irrigation industry trends
  • Landscape lighting tips
  • Product innovations
  • Latest from the Irrigation Association
IssueFEATURESAd CloseArt dueHome Delivery*
Vol. 5, Issue 1
(March)		Season Prep and Taking Stock
• Activations
• One Trench, Two Trades: Coordinating Lighting & Irrigation Infrastructure
• Retrofits and how to sell them
• Design software

Sponsorship Opportunities:
• Keys to Workforce Success		Jan. 2, 2026Jan. 28, 2026Mar. 12, 2026
Vol. 5, Issue 2
(June)		Precision and Problem Solving
• Diagnosing Issues Before They Happen
• Lighting for Human Experience
• Field Training: Creating Scripts That Work
• Problem-Solving in the Field

Sponsorship Opportunities:
• Watch Us Grow: Industry Standouts		Apr. 7, 2026May 1, 2026Jun. 15, 2026
Vol. 5, Issue 3
(September)		Advocacy and Compliance
• Advocacy and Priorities Heading Into Midterms
• Compliance Strategies: Pairing Tech With Compliance, Complying with Ordinances while Exceeding Customer Expectations
• Lighting Under Code and Safety Requirements
• Water Reuse Systems OR Liability Insurance

Bonus Circulation: Irrigation Show & Education Week and Equip Exposition		Jul. 6, 2026Jul. 30, 2026Sep. 10, 2026
Vol. 5, Issue 4
(December)		Innovations for 2027
• Luxury and Commercial Projects
• Prepping for Winter Months
• Business Planning in the Offseason
• TBD

Sponsorship Opportunities:
• 2027 Green Industry Outlook		Oct. 8, 2026Nov. 3, 2026Dec. 15, 2026
*Home delivery dates are estimated/approximate and subject to change.
Aug 19, 2026

Advertising Rates & Specs

Irrigation & Lighting is a publication of the Irrigation Association, a not-for-profit 501(c)(6) organization. Unlike for-profit publishers, all net revenue is returned to the industry to support advocacy and professional development for the irrigation industry. Not only do we connect you with your target audience, but by advertising with Irrigation & Lighting, you contribute to the future of the industry.

Prices below are for full-color ads and represent per ad per issue. Special or guaranteed positions available at a 10%-25% additional fee.

Ad SizeSpecs (Width x height)1x2x4x
NEW! 2-page advertorial1 full page ad (see specs in table below) AND 1 full page text*$8,500N/AN/A
NEW! 1-page advertorial1 half page ad (see specs in table below) and 1 half page text*$5,250N/AN/A
Two-page spread17″ x 10.875″ (trimmed)
17.25″ x 11.125″ (with bleed)		$12, 592$11,837$11,126
Back cover8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)		n/an/a$6,439
Inside front cover8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)		n/an/a$5,924
Inside back cover8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)		n/an/a$5,666
Full page8.5″ x 10.875″ (trimmed)
8.75″ x 11.125″ (with bleed)		$5,830$5,480$5,151
1/2 page 7.75″ x 4.875″ (horizontal)
3.75″ x 9.875″ (vertical)		$3,637$3,418$3,213
1/3 page5.125″ x 4.875″ (square)
2.4375″ x 9.875″ (vertical)		$2,164$2,034$1,912
1/4 page3.75″ x 4.875″ (vertical)$1,605$1,509$1,418
1/6 page (Mini Mart)2.4375″ x 4.875″ (vertical)$400n/an/a

Print Requirements:

• All advertising must be in a digital format. Preferred file type is PDF/x-1a.
• Required format for four-color digital advertisement is press quality, high-resolution Adobe Acrobat PDF file format with all fonts and images embedded.
• Embedded images must be a minimum of 300 ppi (pixels per inch). Color images must be CMYK. Files containing RGB or LAB images will not be accepted.
• All screen and printer fonts must be embedded. These rules also apply to text used in artwork.
• Crop marks should be provided in the creative to show exactly how the ad should be placed in the ad space.
• Spreads and full-page ads must include a minimum of 1/8” bleed.

Digital Edition:

• All print ads will also be included in the digital reproduction of the publication at no additional charge.
• Any email addresses, phone numbers and/or websites will automatically be tagged as interactive on the digital reproduction. If the advertiser would like to supply and alternate or additional URL (ex. UTM) to be placed on their ad, please supply when submitting creative for the print publication along with details on where the link should be placed within the ad’s content.

*Advertorials:

Your brand has a story to tell. With advertorials in Irrigation & Lighting, your company gets more than ad space — you get context. Showcase how your solutions support contractors, technicians, designers and lighting professionals in meeting client needs, enhancing landscapes and growing their businesses, all within the pages they trust.

  • Advertorial pages should contain the word “ADVERTORIAL” at the top of the text page
  • Advertorial text content be submitted in and follow AP style
Aug 19, 2026

Digital Edition Opportunities

Rates & Specs

The digital edition of Irrigation & Lighting is available for readers to view on tablets, laptops and mobile devices any place or time they find convenient! Enhanced advertising opportunities allow for a more comprehensive and robust campaign.

Exclusive Issue Sponsorship – $6,500

Limited to one advertiser per issue of Irrigation & Lighting, this package combines two of the highest visibility ad placements with a powerful thought leadership opportunity. Package includes:

  • Company logo included in a templated front cover pop up with “This digital edition brought to you by…” recognition
  • The exclusive lower leaderboard position for the issue
  • Complimentary sponsored content (if the sponsor is not advertising in the issue) or sponsored content pop up (if the sponsor is advertising in the issue) add-on
View an Issue
Ad SizeSpecs1x2x4x
Lower Leaderboard
Static image viewable throughout the reader’s time with the issue.
View Example Placement		– 728×90 px PNG, JPG or GIF* image
– Click through URL		Exclusive to Issue SponsorExclusive to Issue SponsorExclusive to Issue Sponsor
Front Cover Pop Up
Capture readers’ attention as soon as they set out to read the publication!
View Example Placement		– Company logo PNG, JPG or GIFExclusive to Issue SponsorExclusive to Issue SponsorExclusive to Issue Sponsor
Embedded Square
Appears in the internal pages of the issue.
Cannot be placed within the first 25% of the publication
View Example Placement		– 830×830 px PNG, JPG or GIF* image
– Click through URL		$2,500$2,300$2,000
Internal Page pop up
Appears atop internal pages of the issue. Cannot appear within the first 10% of the publication.
View Example Placement		– 336×280 px PNG, JPG or GIF* image
– Click through URL		$2,000$1,850$1,625
Lower Leaderboard Pop Up
Appears atop internal pages of the issue. Cannot appear within the first 10% of the publication.
View Example Placement		– 728×90 px PNG, JPG or GIF* image
– Click through URL		$2,000$1,850$1,625
Takeover Spread

View Example Placement (Coming Soon)
Video

View Example Placement (Coming soon)

Add-On Placements

For the digital edition advertising opportunities below, advertisers must already be advertising in the physical issue of the publication.

Ad SizeSpecs1x2x4x
Sponsored Content
Appears in the internal pages of the issue. Cannot appear within the first 25% of the publication
View Example Placement		– 700×397 px PNG, JPG or GIF* image
– 65 character (max.; includes spaces) title
– 400 character (max.; includes spaces) body text
– 2-4 word call to action text
– Click through URL to link to call to action text		$2,650$2,435$2,115

Sponsored Content Pop Up
Appears ‘over’ the advertiser’s display ad and can build upon concepts and ideas from your marketing campaign. Consider teasing a whitepaper or other thought leadership to be linked via a call to action at the bottom of the pop up.
View Example Placement		– 200×200 px PNG, JPG or GIF* image
– 500 characters (max.; includes spaces) body text
– 2-4 word call to action text
– Click through URL to link to call to action text		$2,500$2,300$2,000
Full Page Ad
Utilize additional advertising space to increase your footprint in the issue!		– 8.5″ x 10.875″ px PDF, PNG, JPEG or GIF* image

Aug 19, 2026

Digital Edition Advertising

IA produces a digital version of Irrigation & Lighting in addition to the print for industry leaders on-the-go. All print advertisers can expect a digital replica of their print ad in the digital edition.

All ads must be less than 1 MB and JPG or PNG format unless otherwise stated.

Digital Edition Opportunities

POSITIONPer issueSpecs
Exclusive Issue Sponsorship
Your brand is visible throughout the publication via a pinned footer banner		$728 x 90 px + URL
Inline Button
Appears in line with content		$200 x 200 px or 250 x 250 px + URL
Roadblock (no it’s not…)
Spans the full page		$250 x 250 px, 3 word (max.) call to action + URL

Advertiser Add-On’s

Available only to advertisers of the print issue of the publication as an enhancement to their print campaign.

POSITIONPer issueSpecs
Sponsored Content$250 x 250 px graphic, heading text, body copy, 3 word (max.) call to action + URL
Sponsored Content Popup Upgrade$200 x 200 px, content (how many words?), 3 word (max.) call to action + URL
Full Page Ad
A full image of an ad inserted between replicated magazine content.		$Same as print (CLICK HERE)

33,000

DIGITAL Circulation

Digital Ad Deadlines
Aug 19, 2026

irrigationandlighting.org

With original content highlighting today’s important and timely topics, irrigationandlighting.org is your place to get noticed online. Engagement continues to grow, with a 97% increase in average monthly pageviews in 2023.*

54,000*

Unique Subscribers

Visit irrigationandlighting.org
View Product Spotlight
Digital Ad Deadlines

Ad Rates & Specs

Rates below are for full-color ads and represent per ad per month cost (unless otherwise specified). Final ad file types must be PNG or JPEG; color images must be RGB.

positionSpecs (width x height)1x
Welcome640×480 px + URL$2,050 (weekly)
Super Leaderboard
Three ads rotate with this position each month.		970×90 px + URL$1,800
Leaderboard
Three ads rotate within three positions each month.		728×90 px + URL$1,500
Adhesion
Adhesion ads float to the foot		728×90 px + URL$1,125
Large Skyscraper
Four ads rotate within three positions each month.		300×600 px + URL$1,250
Medium Rectangle
Four ads rotate within three positions each month.		300×250 px + URL$880
Sponsored Content700×467 px,
40-character title,
150-character description + URL		$800
Mobile Adhesion
Adhesion ads float to the foot.		300×250 px + URL$750
Product Spotlight
Ads appear on either irrigationtoday.org homepage or products page.		700×467 px product image (no text, full photo vs. product shot on white background),
product name, company name,
300-word product description and highlights, 50-word summary +
URL to product website		$500

For all ads in which a URL is submitted, advertiser may opt to provide click tags instead of a URL if preferred.

*Publisher’s own data

Aug 19, 2026

Targeted Emails

Send your custom content directly to our subscriber database as a sponsored message. Inventory is limited! Only 1 email available per week.

16,500+

Circulation

24.6%

OPen Rate

Ad Rates & Specs

Rate below is for full-color ads and represents the per email cost.

SPECS1X
650 px wide (recommended)

Subject line (40 characters max.)
Preheader text (75 characters max.)
Fully designed, ready-to-send email in an HTML file
Footer content including: company name and address

(See additional materials requirements & recommendations below.)		$3,500

Materials Requirements & Recommendations

  • Build the HTML file with tables instead of DIV. DIV does not work well with email.
  • Do not use a whole, single image as your targeted email.
  • Use a testing service, such as litmus, to confirm HTML validation and deliverability of code.
  • Consider testing your HTML email content for mobile responsiveness.
  • Make sure the subject line is positive and consider including an offer within the subject.
  • All images and fonts need to be linked to the appropriate files hosted on your servers – no local files.
  • All hyperlinks need to be embedded.
  • Click here to view a list of email best practices.
  • Submit your content on or before the deadline to ensure adequate time for testing and proofing.
Digital Ad Deadlines

Deadlines and Proofing

  • Must provide materials for the month running, according to the Digital Ad Deadlines
  • All content is subject to review by the IA.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet the specs, materials requirements or terms of the IA advertising policy will be rejected.
  • Once the advertiser-provided HTML is approved by the IA, a proof from IA’s email system will be sent for advertiser approval.
  • Delays in materials submission or advertiser approval could jeopardize the send date and result in rescheduling or cancellation. Email dates are reserved on a first-come, first-served basis.
Aug 19, 2026

Sponsor Logos

Thank you for your support of the Irrigation Association and the 2026 Irrigation Show! Please refer to your partnership agreement for a listing of all deliverables. This page outlines the specifics and deadlines for your general sponsor level exposure.

Required Formats & Deliverables

Please submit all listed formats below.

  • Full color .eps or AI
  • Full color JPEG or PNG
  • White/Knockout .eps or AI
  • White/Knockout JPEG or PNG
  • Click through URL for online/digital postings

Tips & Best Practices

Provide logos files with no background color – these will look better on signage and websites!

If possible, provide versions of your logo that do not include small text like taglines and slogans. These can get illegible when printed.

Deadlines

Graphics may still be accepted after these deadlines. For graphics submitted post-deadline, additional/rush fees may apply and will be shared with the sponsor at-cost if applicable.

Contact your Account Executive or [email protected] to confirm availability or to purchase sponsorships.

Event & Date(s)Graphics Due
2026 Irrigation Show & Education Week
Dec. 8-11, 2026 | Trade Show: Dec. 10-11, 2026		October 9, 2026

How to Submit Graphics

Send your graphics via the submission portal. If you would like to re-use graphics that had been submitted for past events, please issue the request to [email protected].

Aug 19, 2026

Onsite Graphics

Please refer to your partnership agreement for a listing of all deliverables. This page outlines the specifics and deadlines for the two items listed below:

  1. Carpet decals
  2. Backlit panel box

Carpet Decals

By the deadline listed below, submit a high-resolution (300 dpi minimum) .eps or AI of your desired 36″ x 36″ graphic. If no graphic is received, your company logo will be used for the decal.

Tips & Best Practices

Provide logos files with no background color – these will look better on signage and websites!

If possible, provide versions of your logo that do not include small text like taglines and slogans. These can get illegible when printed.

Deadlines

Graphics may still be accepted after these deadlines. For graphics submitted post-deadline, additional/rush fees may apply and will be shared with the sponsor at-cost if applicable.

Contact your Account Executive or [email protected] to confirm availability or to purchase additional onsite graphics.

Event & Date(s)Graphics Due
2026 Irrigation Show & Education Week
Dec. 8-11, 2026 | Trade Show: Dec. 10-11, 2026		October 9, 2026

How to Submit Graphics

Send your graphics via the submission portal. If you would like to re-use graphics that had been submitted for past events, please issue the request to [email protected].

Aug 19, 2026

Product Roundup Targeted Email Promotion

Readers want more product information. With Product Roundup, you can give them what they want, while putting the spotlight on your new product and generating sales leads. Space is limited with only 10 listings per email, so your product is sure to get noticed by potential customers.

2024 Product Roundup email promotions will be distributed on the 15th of February, May, August and November.

BONUS: Following delivery of your Product Roundup, we will provide you lead information from your product’s unique clicks.

Quarterly

Frequency

18,000+

Circulation

22.7%*

Open Rate

Ad Rates & Specs

Rates below are for full-color ads and represent per ad per email cost. Final ad file types must be PNG or JPEG; color images must be RGB.

POSITIONSPECS (WIDTH X HEIGHT)1X
Product Roundup Listing700×467 px (300 dpi) product image,
50-word description + product webpage URL		$700
Digital Ad Deadlines

*Publisher’s own data

Aug 19, 2026

Newsletter Advertising

The Irrigation & Lighting newsletter is sent biweekly (every other week) and provides contractors with the latest industry news delivered directly to their inboxes. With limited spots in each newsletter, your ad will be highly visible.

Biweekly

Frequency

33,000

Circulation

27.5%*

Open Rate

Ad Rates & Specs

Rates below are for full-color ads and represent per ad per newsletter cost. Final ad file types must be PNG or JPEG; color images must be RGB.

PositionSPECS (width x height)1x
Sponsored Content700×467 px image,
40-character title,
250-character description + URL		$1,050
Top650×125 px + URL$1,160
Middle650×125 px + URL$925
Bottom650×125 px + URL$690
Digital Ad Deadlines

*Publisher’s own data

Aug 19, 2026

Social Media Posts

Make an impression on irrigation and lighting contractors where they go to connect and gain information on social media! Your social media ad will be shared directly on the Irrigation & Lighting accounts to be seen by its 23,200+ followers, leading to an average of 19,000+ organic impressions per month. Take advantage of this opportunity to drive traffic to your site, grow your brand awareness and promote your products and services.

$2,000 per post

Includes all 4 platforms; limit 1 paid post per week.

Disclaimers

  1. Some social media sites have disabled the ability to edit link previews as part of ongoing efforts to combat clickbait and misinformation. We will publish the ad the best way it displays by either
    • using the image provided as the link preview if it is editable.
    • using the image provided and placing the link in the text of the post.
  2. The Instagram ad will not be linked to a URL. Please include your Instagram handle either in the text, or we will tag your account in the post.
  3. Each post will contain #Sponsored at the end of the post to inform the audience that it is a promoted post.

11,200+

LinkedIn FOLLOWERS*

7,900+

Facebook Followers*

2,000+

X Followers*

2,100+

Instagram Followers*

platformSPECS (width x height)
LinkedIn1,200 x 627 px JPEG or PNG image (1.91:1 aspect ratio) +
1,300 characters (or less) of text (truncated after 210 characters before clicking “See more”)
Facebook1,200 x 630 px JPEG or PNG image (4:03 aspect ratio) +
2,000 characters (or less) of text (longer posts may be truncated on small screens)
X1,200 x 675 px JPEG or PNG image (16:09 aspect ratio; max. file size 5 MB for photos or animated GIFS) +
280 characters (or less) of text
Instagram1,080 x 1,080 px JPEG or PNG image (1:1 aspect ratio) +
125 characters (or less) of text

For the best display, we recommend the image has

  • no URLs within the image.
  • a simple design.
  • a limited amount of text (i.e., no series of bullets, listed items, paragraphs, etc.).
  • a call to action button
Digital Ad Deadlines

*Publisher’s own data

Aug 19, 2026

2027 Landscape Irrigation Pro’s Week

February 22-26, 2027 | Virtual Classes

Sponsoring Landscape Irrigation Pros Week positions your company directly in front of engaged landscape contractors and irrigation professionals who are actively investing in their skills and certifications. With expanded course offerings and industry-aligned content, this week of virtual learning attracts motivated pros seeking new technologies, best practices and trusted partners. It’s an ideal platform to elevate brand visibility and influence purchasing decisions at the moment professionals are shaping their workflows and equipment choices.

Sponsorship Opportunities

Join us for a week of innovation, insight and impact! The Irrigation Association’s Landscape Irrigation Pros Week brings together professionals from across the industry to learn, connect and grow — all through a flexible, virtual format. 

As a sponsor, your company will be front and center with the irrigation professionals shaping the future of water efficiency and sustainability. You’ll gain visibility before, during and after the event through strategic branding and digital recognition — all while supporting the IA’s commitment to develop a professional and expert workforce. 

Sponsorship Application Coming Soon!
Learn More About Pro’s Week
Signature Sponsor

Premier Visibility & Engagement		Elite Sponsor

High Visibility & Thought Leadership		Core Sponsor

Visibility & Support
Cost of Sponsorship$13,000$6,500$2,500
Sponsor recognition across event materials✓✓✓
Logo inclusionsAll digital materialsWebsite & session slidesSession slides
Opportunity to provide 30-second welcome video* for sessions✓
Social media recognition3 spotlights across IA platforms2 mentions1 mention
Participant registration list (opt-in contacts only)✓
Complimentary session registrations842

*Video subject to review and approval by IA prior to acceptance.

Aug 19, 2026

IA Events Newsletter Advertising

The IA Events newsletter is the Irrigation Association’s monthly update that carries IA event information to both landscape and ag companies. Space allows for up to two banner ads per issue.

Monthly

Frequency

29,000+

Circulation

25.1%*

Open Rate

IA Events Newsletter Advertising Rates

Rates listed are per month.

PositionAd Size (w x h)Rate (1x)
Top or Middle Banner650×125 px + URL$1,050
File type JPEG or PNG; color images must be RGB
Digital Ad Deadlines

*Publisher’s own data

Aug 19, 2026

2026 Advocacy Summit

March 10-12, 2026 | The Morrow Hotel | Washington, D.C.

Sponsoring the 2026 Advocacy Summit is your opportunity to align your brand with the industry’s most influential discussions on water policy, innovation and conservation. This premier event connects industry leaders, policymakers and experts to shape the future of irrigation.

This year’s enhanced program goes beyond traditional advocacy efforts, offering sponsors exclusive visibility among key decision-makers while supporting meaningful policy discussions that impact the irrigation sector.

Supporter Package Includes

  • Brand Visibility
  • Onsite Recognition
  • Engagement Opportunity
  • Complimentary Registrations
Policy Partnership Agreement
Learn More About Advocacy Summit
Aug 19, 2026

THANK YOU!

Thank you for supporting the 2026 Irrigation Association Advocacy Summit! Your investment strengthens the irrigation industry’s voice in policy discussions and helps drive critical conversations on water use, technology and policy, ensuring a strong and sustainable industry.

PARTNERSHIP DELIVERABLES & DEADLINES

Please refer to your partnership agreement for a listing of all deliverables. This page outlines the specifics and deadlines for the two items listed below:

  1. Logo exposure (print and digital)
  2. Opportunity to provide a branded item (i.e. pens, notepads, etc.) for attendees
  3. Complimentary event registrations

Logos

Logos should be submitted as soon as possible at time of contract to avoid undue rushes for signage and website updates. Please provide all of the logo formats and assets listed below by the deadline indicated in your reminder email:

  • Full color .eps or AI
  • Full color PNG or JPEG
  • White/knockout .eps or AI
  • White/knockout PNG or JPEG
  • Company name as it should appear in text
  • Click through URL for digitally hosted logo placements

How to Submit Logos

Send your logos via the submission portal. If you would like to re-use logos that had been submitted for past events, please issue the request to [email protected].

Tips & Best Practices

Provide logos files with no background color – these will look better on signage and websites!

If possible, provide versions of your logo that do not include small text like taglines and slogans. These can get illegible when printed.

Branded Item

All branded items are subject to review and approval by event management.

If you plan to supply a branded item, please supply a digital proof (image, PDF or email) of the intended item to [email protected] by or before February 27, 2026. Your proof will be reviewed and approval will be provided via email. Once approved, your items may be shipped to the address below for delivery between March 3-9, 2026.

The Morrow Hotel – GUEST HOLD: IA Advocacy Summit
222 M St NE
Washington, DC 20002

Once shipped, please provide shipment tracking information to [email protected].

Complimentary Registrations

Please use code 2FREEDC26 for up to two complimentary registrations. Click here to complete attendee registrations. Please contact Andrew Morris with any questions.

Social Media Toolkit

Spread the word about your involvement with this year’s Advocacy Summit! This social media toolkit includes premade graphics and post content to boast your support and presence.

Access the Toolkit

Deadlines

The dates listed below represent the cutoff for recognition on printed signage. Partners may still be accepted after these deadlines. Contact your Account Executive or [email protected] to confirm availability.

Event & Date(s)Logos DueBranded Item* Delivery Window
2026 Advocacy Summit
March 10-12, 2026		February 13, 2026March 3-9, 2026

*Branded items are subject to review and approval prior to shipment. A digital proof of the branded item is requested by no later than February 27, 2026.

Aug 19, 2026

Irrigation Show and Education Week

Las Vegas, NV | Dec. 7-10, 2026
Trade Show | Dec. 9-10, 2026
Las Vegas Convention Center

ALL IN ON IRRIGATION.

The Irrigation Association brings you the 2026 Irrigation Show – the ultimate resource for irrigation systems, products and services for the irrigation industry. This event will bring nearly 4,000 irrigation professionals together in Las Vegas, NV, where they will

  • see innovative products and smart solutions.
  • find new suppliers.
  • get a first look at new technologies.
  • learn about current business trends and irrigation best practices.
  • connect with industry leaders during exciting networking events (included with registration).

Attendees include manufacturers, distributors, dealers, contractors, consultants, growers and more. Customers will come to you for two jam-packed days of growing your business.

Contact us to become a 2026 Irrigation Show sponsor
Sponsorship offers a powerful way to increase visibility, engage with key decision-makers and showcase your commitment to advancing irrigation. View our 2026 opportunities here and contact account representatives Zack Buchanan or Rebecca Sieg to get started.

EXHIBIT SALES ARE OPEN! CLICK HERE to learn more about exhibit pricing and inclusions.

When you’re ready to join us, request an application link by emailing your company name, full mailing address, website, contact full name, contact email, contact title and contact phone number to [email protected]. You will then receive an email with a link to your application!

View Floor Plan
View Prospectus
View Exhibit Terms & Conditions
Aug 19, 2026

Geofencing

Geofencing is the most targeted and effective way to reach an audience that has visited a very specific location at a specific time. For conferences, we start collecting user data on the first day of the show. As users enter the geofenced area their mobile id is collected and we can immediately start to serve your marketing message to this audience. We continue to deliver ads during the conference for an effective “at market” campaign and then target these same users for a week (or more) after the event.

By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices and homes after the show. Don’t miss this targeted advertising opportunity!

Option 1:

Device ID or “Lookback” Geofencing

This option allows you to capture attendees from the event location and serve them ads after the event. It’s a great way to keep your brand top of mind with this targeted audience.

  • 40,000 minimum impressions per campaign
  • $40 CPM for Display Ads, $65 CPM for Video Ads
  • One set of creative supplied
View Specs

Option 2:

Microproximity PLUS Device ID or “Lookback” Geofencing

This option allows you to serve ads to attendees both during and after the event. While attendees are at the event, your ad may highlight a session you are speaking at, a special offsite event you are hosting, or simply direct them to your booth. After the event, you may change your creative to a broader message about your brand.

  • 80,000 minimum impressions per campaign
  • $40 CPM for Display Ads, $65 CPM for Video Ads
  • Two sets of creative may be supplied
Aug 19, 2026

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on the Irrigation Association’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Rates

RATEs
Display Ad$40 CPM
Video Ad$70 CPM

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • Click-through URL
  • 320×50
  • 468×60
  • 728×90
Retargeting FAQs
Digital Ad Deadlines

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 

Impression Requirements:

  • 40,000 Impression minimum
Aug 19, 2026

Digital Ad Deadlines

2026 Digital Ad Deadlines

Month ad is
running in		Art deadline
January (No IA Events in January)12/15/2025
February1/15
March2/13
April3/13
May4/15
June5/15
July6/15
August7/15
September8/14
October9/15
November10/15
December11/13

2027 Digital ad deadlines

Month ad is
running in		Art deadline
January12/15/2026
February1/15
March2/15
April3/15
May4/15
June5/15
July6/15
August7/15
September8/16
October9/15
November10/15
December11/15

Targeted Email Deadlines

Must provide materials for the month running, according to the Digital Ad Deadlines

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Aug 19, 2026

Advertiser Design Packages

Is your team tight on time? We can jump in and create your ad for you—for a small design fee. Think of us as an extension of your team when bandwidth or resources are stretched.

Package 1

$1,500

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 2 design concepts
  • Content/copy written by YGS (Copy, images, and CTA, etc.)
  • Final print-ready PDF or HTML

Package 2

$800

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 1 design concept
  • 1 round of revisions
  • Up to 3 Shutterstock images
  • Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Package 3

$400

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 1 design concept
  • Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Additional Options

Ad Resize

$100

Deliverables:

  • Ad resized to new specs*
  • A final print-ready PDF file

*If the new ad size is significantly different from the original ad size, additional fees may apply

HTML Conversion

$150

Deliverables:

  • Conversion of sponsored email to html*

*All email content must be supplied upfront—including copy, images, layout, and all supporting assets—for us to convert your email to HTML. PDFs or screenshots will not be accepted.

**$125 design fee required for any expedited design work due in less than 48 hours

Aug 19, 2026

Contact your IA
Account Executive today!

Zack Buchanan
Account Executive
Company names starting with #-L
717.430.2291
[email protected]
Schedule A Meeting

Rebecca Sieg
Account Executive
Company names starting with M-Z
717.253.0342
[email protected]
Schedule A Meeting

Aug 19, 2026

Advertising Terms & Conditions

All advertisements are subject to the approval of the Irrigation Association (IA; “Publisher”).

Advertiser indemnifies The YGS Group and the Irrigation Association (IA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred.  

Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges.  

In the event of contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium print placements and all digital placements are noncancelable. Prices are net of agency commission.  

For print and digital media contracts with multiple insertions, The YGS Group will collect the artwork/ad for the first month. Ads contracted for each additional month for that same product will be considered a pick-up unless the advertiser or agency alerts The YGS Group that they would like to run a different ad. Digital ads are due by the dates indicated on the Digital Ad Deadlines page of the online media kit unless otherwise noted on product-specific media kit pages. Print ads are due by the dates indicated on the Irrigation & Lighting editorial calendar and Irrigation Today editorial calendar pages of the online media kit.

All requested available metrics for contracted digital ad runs will be provided a maximum of once per month at the conclusion of the run unless otherwise explicitly outlined by the product in this agreement. Metrics will be sent in the format that IA provides to The YGS Group. 

Aug 19, 2026

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

Upload Your Ad

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Aug 19, 2026

Irrigation Show and Education Week

Las Vegas, NV | Dec. 7-10, 2026
Trade Show | Dec. 9-10, 2026
Las Vegas Convention Center

EXHIBITOR RESOURCES

  • Exhibitor Checklist Important benchmarks and deadlines for June through December 2026.
  • Sample Certificate of Insurance All exhibitors are required to provide proof of insurance per the terms and conditions of your exhibit contract. Coverage requirements are outlined in the ERC – click on Resources from the left navigation, then Certificate of Insurance (COI) Requirements. Certificates of insurance (COI) may be uploaded via the ERC or emailed to [email protected] by the deadline noted in your contract.

Many exhibitor resources, order forms, etc. are available via the Exhibitor Resource Center (ERC). Click the button below to be taken to the ERC.

Exhibitor Resource Center

For assistance with any of the resources on this page or in the ERC, please contact your Account Executive or [email protected].

Aug 19, 2026