About ISPA

The International Sleep Products Association (ISPA) brings together the entire sleep industry—uniting manufacturers, suppliers, retailers, and innovators who are shaping the future of rest. As the leading authority on sleep products, market trends, and business insights, ISPA serves as a trusted resource for both industry professionals and decision-makers worldwide.

With its unique reach across the global bedding and sleep ecosystem, ISPA connects brands with a highly engaged audience of executives and buyers who actively drive purchasing decisions, partnerships, and industry growth.

BedTimes Magazine

3,540+

Circulation

60%

of our audience are presidents, CEOs, or senior executives

BedTimes is where mattress industry professionals turn for news that matters. Every issue covers the latest on components, materials, and manufacturing, along with practical articles on products and services. Readers count on BedTimes for fair, objective reporting and coverage that speaks directly to their business needs.

With unmatched reach to the people shaping today’s bedding marketplace, BedTimes is more than a magazine—it’s a platform that connects, informs, and drives the industry forward.

BedTimes Audience

87%

of mattress manufacturer readers say they make purchasing decisions for their companies.

85%

of readers say they keep the magazine as a reference. Of those, 91% keep issues for three months or longer.

87%

of readers rate the magazine as a 4 or 5 on a 5-point scale.

70%

of readers routinely pass the magazine on to 5 or more people in their offices, so your ad reaches even beyond our dedicated subscribers.

Manufacturer members of the International Sleep Products Association rank BedTimes among the Top 5 programs ISPA offers in terms of importance to their business.

3 out of 4 readers

share BedTimes content with at least one other person.

99.5%

of readers agree: “BedTimes strengthens my understanding of the mattress industry.”

BedTimes Editorial Calendar

IssuedescriptionBonus Distribution ad close art due
JanuaryHot Hues for 2026: BedTimes dives into the psychology of color, while examining the various colors of the year.

– Bedding Industry Q&A on What’s Ahead for 2026

Las Vegas Market

12/16/2025

12/23/2025
FebruarySticking Points: BedTimes takes a look at the latest advances in adhesives.

– Evolution of DTC Brands

1/26/2026

2/2/2026
MarchISPA Industry Conference Preview: A comprehensive directory for the industry’s largest EXPO of sleep products components and equipment.

– Las Vegas Market Wrap-Up

ISPA EXPO

2/2/2026

2/9/2026
AprilThe ABC’s of Sustainability: The Sustainability Committee has an entire glossary of sustainability terms. How many do you know?

– Learn More About Repolyols

3/3/2026

3/9/2026
MayISPA EXPO Wrap-up: BedTimes recaps the latest and greatest from the biennial trade show

– Best Business Advice
-Adjustable Bases

4/2/2026

4/10/2026
JuneTicking Trends: Learn about the trends in fabric design and applications, fresh from the ISPA EXPO show
floor.

– High Point Market Wrap-Up

5/6/2026

5/13/2026
JulyFocusing on Foam: BedTimes brings you the latest developments in this category.

– Motivating Employees Without Money

Las Vegas Market

6/3/2026

6/10/2026
AugustA Look at Latex: BedTimes explores the trends and innovations in this component.

– Packaging

7/7/2026

7/14/2026
SeptemberVertical Integration: Companies who made the move to bring all parts of the manufacturing process in-house share the benefits of the structure.

– Las Vegas Wrap-Up

8/5/2026

8/12/2026
OctoberAt Your Service: The bedding industry has lots of ways for people to get involved – everything from committees and boards to supporting charitable causes.

– Alternative Materials

9/3/2026

9/10/2026
NovemberWhat’s in a Name?: How do partnerships, endorsements and famous names help sell beds?

– ISPA Sustainability Conference Wrap-up

10/5/2026

10/15/2026
December2027 BedTimes Supplies Guide: The industry’s only comprehensive listing of suppliers to the mattress industry.

– Economic Outlook
– High Point Market Wrap-Up

10/28/2026

11/9/2026

*** Editorial calendar deadlines and topics are subject to change

BedTimes Specs

Web Offset, Saddlestitched.Size
Two Page SpreadTrim: 17″ x 11″
With Bleed: 17.25″ x 11.25″
Full PageTrim: 8.5″ x 11″
With Bleed: 8.75″ x 11.25″
No Bleed: 8″ × 10-1/2″ ***Use this size only if the ad does NOT touch the edges of the page.
1/2 Page (horizontal)7.625″ x 4.875″
1/2 Page (vertical)3.75″ x 10.125″
1/2 Page (island)5.03125″ x 7″
1/3 Page (vertical)2.4375″ x 10.125″
1/4 Page (horizontal)7.375″ x 2.5″
1/4 Page (vertical)3.75″ x 4.875″

General Requirements and Formats

  • We require advertisers to send digital files.
  • High-resolution PDF files are preferred for best printing.
  • All images must be at least 300 dpi.
  • PDF files should be made without crop marks, registration marks or color bars.
  • Files should be CMYK only — no RGB or spot colors.
  • PDF files must be correct trim size, with bleed where necessary and copy inside the live area.
    • Ads that touch the edge of the page must be supplied with bleed.
    • Keep all important text and logos at least 0.25″ inside the trim to avoid being cut.
  • Linking URL to your website for the digital edition.

BedTimes Rates

Placement1x6x12x
Cover II(inside front cover), III(inside back cover), IV(back cover)$3,065Available only on a 12x basis and cannot be canceled. Notification must be given 60 days prior to contract expiration if not renewing.
2 Page Spread$4,500Available only on a 12x basis and cannot be canceled. Notification must be given 60 days prior to contract expiration if not renewing.
Full Page 4C$2,965$2,560$2,285
1/2 Page $2,285$2,000$1,820
1/3 Page 4C$1,605$1,345$1,215
1/4 Page 4C$1,460$1,245$1,125
Full Page Advertorial$3,700
2 Page Advertorial$5,625

Position
For a set page position, rate plus 15%

BedTimes Advertorials

Full Page Advertorial: $3,700

  • Headline – 6 words max
  • Sub-head – 15 words max
  • Body copy – 220 words max
  • Logo – 300 dpi, eps preferred or high resolution jpg
  • Company info – contact name, phone number, email, address

Half Page Ad – Horizontal: 7.625″ x 4.875″

Advertorial Spread: $5,625

  • Headline – 6 words max
  • Sub-head – 15 words max
  • Body copy – 470 words max
  • Logo – 300 dpi, eps preferred or high resolution jpg
  • Company info – contact name, phone number, email, address

Full Page Ad: Trim: 8.5″ x 11 | With Bleed: 8.75″ x 11.25″

Materials are due one-week prior to Art Due dates found in the Editorial Calendar

BedTimes Magazine (Digital Edition)

The digital edition of BedTimes delivers the same trusted coverage of the mattress industry in a convenient, online format. For more than a century, the magazine has been the go-to source for news on components, materials, and manufacturing, along with practical articles on products and services.

Professionals across the bedding supply chain rely on BedTimes for fair, objective reporting and insights that speak directly to their business needs. In digital form, this content is easier than ever to access, read, and share—keeping leaders informed and connected wherever they are.

Digital Edition Opportunities

Rates & Specs

The digital edition of BedTimes is available for readers to view on tablets, laptops and mobile devices any place or time they find convenient! Enhanced advertising opportunities allow for a more comprehensive and robust campaign.

placementdescriptionSpecs1x4x8x12x
Global Leaderboard

View Example Placement
Static banner ad positioned in the footer of the reader’s browser for consistent visibility. Ideal for brand awareness and click-through engagement.– 728×90 px PNG, JPG or GIF* image
– Click through URL
$3,500$2,850$2,700$2,400
Front Cover Pop-Up

View Example Placement
Prominent pop-up overlaying the cover of the issue.-336x280px PNG, JPG or GIF* image
– Click through URL
$3,500$3,350$3,050$2,750
Takeover Spread

View Example Placement
Delivers strong visual impact and links directly to the advertiser’s chosen URL.

Cannot appear within the first 25% of the publication.
– 830×830 px PNG, JPG or GIF* image
– Click through URL
$1,750$1,650$1,550$1,450
Leaderboard Pop-Up

View Example Placement
Cannot appear within the first 10% of the publication.– 728×90 px PNG, JPG or GIF* image
– Click through URL
$1,500$1,350$1,200$1,050
Internal Page Pop-Up

View Example Placement
Closes on click and includes a link for direct reader engagement.

Cannot appear within the first 10% of the publication.
– 336×280 px PNG, JPG or GIF* image
– Click through URL
$1,750$1,650$1,550$1,450
Video

View Example Placement (Coming soon)

Coming soon.

Coming soon.

TBD

TBD

TBD

TBD

Add-On Placements

High-impact pop-up ad that overlays the advertiser’s display ad to showcase sponsored messaging or promotions. Consider teasing a whitepaper or other thought leadership to be linked via a call to action at the bottom of the pop up. In order to purchase a sponsored content placement, advertisers must be running a display ad in the physical issue of the publication.

placementdescriptionSpecs1x2x4x12x
Sponsored Content

View Example Placement
Embedded static ad styled like editorial content.

Cannot appear within the first 25% of the publication.
– 700×397 px PNG, JPG or GIF* image
– 65 character (max.; includes spaces) title
– 400 character (max.; includes spaces) body text
– 2-4 word call to action text
– Click through URL to link to call to action text
$2,500$2,350$2,200$2,050
Sponsored Content Pop Up

View Example Placement
Cannot appear within the first 25% of the publication.– 200×200 px PNG, JPG or GIF* image
– 500 characters (max.; includes spaces) body text
– 2-4 word call to action text
– Click through URL to link to call to action text
$2,000$1,850$1,700$1,550

*GIF files can be animated. Videos are not supported for these placements.

BedTimesMagazine.com

17.5K

Avg. Monthly Visitors

26.8K

Avg. Monthly Page Views

By aligning with BedTimes online, your message reaches the decision-makers shaping the future of the bedding industry — right where they come to stay informed and connected

Rates & Specs

placementspecs 1x6x12x
Billboard970 x 250px$900$850$800
Leaderboard970 x 90px$850$800$750
Internal Billboard970 x 250px$850$800$750
Half Page300 x 600px$850$800$750
Medium Rectangle300 x 250px $750$700$600
Sponsored Content● Headline:
Maximum 7-12 words
● Photo with caption and photo credit
Featured image 500 pixels wide
Caption text maximum 20 words
● Informational article, 600 to 800 words
It will be featured on the homepage for one
month and posted on the site for one year.
● Link to your website or product page
$2,000
Interstital (pop-up)400 x 600px$1,500

Note: Pricing is for consecutive months. One ad file change per 3-month run.

  • Additional ad file changes $80 each.
  • Acceptable File Types: jpg, jpeg, gif (max 3 rotations), and png.
  • Maximum allowable file size is 125kb.

BedTimes In Brief eNewsletter

4,205

Subscribers

41%

Avg. Monthly open rate

Distributed 12 times per year, the BedTimes in Brief newsletter highlights the newest content on the website and keeps our readers engaged between print publications. Sponsorship options include banner advertising and sponsored content.

PlacementSpecs1-3X4-6x
Banner 1800 x 150 px$725$700
Banner 2800 x 150 px$725$700
Banner 3800 x 150 px$700$675
Content SponsorshipImage + Text
Image: 300×250 (or 300×150)
Headline + 1-2 sentences of copy
Clearly labeled Sponsored
Appears in the flow like a story


$950


$850

Send all creative as .jpg files only. Animated files will not be accepted. Files should be at least 72 dpi and RGB color.

Sponsored eBlasts

Send a custom marketing message directly to ISPA’s highly engaged network — key decision-makers across the bedding supply chain.

Material Requirements

  • Advertiser needs to provide a fully designed, ready-to-send email in an HTML file as a code in a .txt file
    • Email platforms can display your content differently, so it is recommended to use a testing service to confirm HTML validation and deliverability of code
  • Subject line for email (40 characters recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)

HTML Specifications

  • 650 px wide (recommended)
  • Footer to include Company Name, Valid Postal Address and Email Address
  • Mobile responsive
  • Build the HTML file with tables instead of DIV
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded

Deadlines & Proofing

  • Must provide materials for the month running, according to the Digital Ad Deadlines
  • Materials that do not meet stated advertising specifications will be rejected.
  • All content is subject to review and approval by ISPA.
  • Necessary alterations are the responsibility and at the expense of the advertiser.
  • A proof from the email system will be sent to the advertiser for approval.
  • Any delay in the submission of materials or approvals by the advertiser may impact the distribution date.

Best Practices

  • Avoid a single image as the eblast
  • Stick with web safe fonts for the best compatibility. Hosted fonts do not work in all email clients.
  • Font styles should be included in-line on table cells. If symbols are not showing up correctly, use the HTML Entity of that character. (i.e., © needs to be inputted as ©)
  • Ways to avoid spam triggers:
    • Avoid words like “free”, “last chance”, and “offer” in your subject line
    • Do not use excessive characters like $ or %.
    • Using all caps in your subject line
    • Avoid displaying URLs that link to different web addresses i.e. www.mywebsite.com/home linking to www.mywebsite.com/best-offers.

Sleep Savvy Magazine

9,800+

printed copies

number of times
magazine is passed
along

2x

20,000+

readers

For more than 20 years, Sleep Savvy has been the trusted, go-to resource for mattress retailers across North America. Published by ISPA, the magazine delivers proven strategies, retail insights, and consumer buying trends that help retailers drive sales and strengthen customer relationships.

With exclusive access to consumer research from the Better Sleep Council, Sleep Savvy provides unmatched intelligence on shopper behavior and market dynamics. Each quarterly issue features selling tips, product innovations, real-world retailer success stories, and practical guidance that connects sleep, health, and the sales experience.

Reaching more than 20,000 total readers—from independent sleep shops to top furniture and department store chains—Sleep Savvy equips decision-makers, managers, and sales associates with the tools they need to succeed in a competitive marketplace.

Sleep Savvy Audience

18,600+

subscribers

83%

OF READERS share the magazine

73%

are managers

Sleep specialty retailers are big readers of Sleep Savvy, along with all of the major furniture retailers, department stores and a strong contingent of the smaller full-line furniture stores.

  • Retail Owners
  • CEOs
  • Bedding Buyers
  • Store Managers
  • Divisional Managers
  • Sales Associates
  • Manufacturers

Sleep Savvy Editorial Calendar

IssuedescriptionBonus Distributionad closeart due




Winter
Living Color: Hot hues for branding, store design and merchandising

Product Spotlight: Beauty Sleep — several brands are marketing accessories with beauty in mind
(collagen-infused pillows, silk pillowcases, antiaging sleep masks)

• Retail Road Trip
• Back to Basics: Springs



Las Vegas Market



12/16/2025



12/23/2025



Spring
Selling Sustainability: How retailers can and should talk with consumers about natural and recyclable mattresses

Product Spotlight: Health and Wellness —
many shoppers are seeking products with infusions of copper, graphite, charcoal, etc. for health benefits. What do they offer?

• Retail Road Trip
• Back to Basics: Foam



High Point Market



3/6/2026



3/16/2026


Summer
Visual Merchandising: How to make your store pop

Product Spotlight: Adjustable Bases


• Retail Road Trip
• Back to Basics: Cooling foams and fabrics


Las Vegas Market


6/3/2026


6/10/2026


Fall
Top Retail Trends: What smart retailers need to know to be competitive

Product Spotlight: Luxury Mattresses Sheets


• Retail Road Trip
• Back to Basics: Latex


High Point Market


9/3/2026


9/11/2026

Editorial calendar deadlines and topics are subject to change

Sleep Savvy Specs

Web Offset, Saddlestitched.Size
Two Page SpreadTrim: 17″ x 11″
With Bleed: 17.25″ x 11.25″
Full PageTrim: 8.5″ x 11″
With Bleed: 8.75″ x 11.25″
No Bleed: 8″ × 10-1/2″ ***Use this size only if the ad does NOT touch the edges of the page.
1/2 Page (horizontal)7.625″ x 4.875″
1/2 Page (vertical)3.75″ x 10.125″
1/2 Page (island)5.03125″ x 7″
1/3 Page (vertical)2.4375″ x 10.125″
1/4 Page (horizontal)7.375″ x 2.5″
1/4 Page (vertical)3.75″ x 4.875″

General Requirements and Formats

  • We require advertisers to send digital files.
  • High-resolution PDF files are preferred for best printing.
  • All images must be at least 300 dpi.
  • PDF files should be made without crop marks, registration marks or color bars.
  • Files should be CMYK only — no RGB or spot colors.
  • PDF files must be correct trim size, with bleed where necessary and copy inside the live area.
    • Ads that touch the edge of the page must be supplied with bleed.
    • Keep all important text and logos at least 0.25″ inside the trim to avoid being cut.
  • Linking URL to your website for the digital edition.

Sleep Savvy Rates

Placement1x3-4 x
Cover II & III$5,500Available only to 4C advertisers on an 4X basis, no cancellations.
Cover IV$5,750Available only to 4C advertisers on an 4X basis, no cancellations.
2 Page Spread$7,750
Full Page 4C$5,100$4,600
1/2 Page $3,610$3,225
1/4 Page 4C$3,160$2,850
Full Page Advertorial$6,375
2 Page Advertorial$9,675

POSTION
Special position is 15% of space charge for full-page ads.

Sleep Savvy Advertorials

Full Page Advertorial: $6,375

  • Headline – 6 words max
  • Sub-head – 15 words max
  • Body copy – 220 words max
  • Logo – 300 dpi, eps preferred or high resolution jpg
  • Company info – contact name, phone number, email, address

Half Page Ad – Horizontal: 7.625″ x 4.875″

Advertorial Spread: $9,675

  • Headline – 6 words max
  • Sub-head – 15 words max
  • Body copy – 470 words max
  • Logo – 300 dpi, eps preferred or high resolution jpg
  • Company info – contact name, phone number, email, address

Full Page Ad: Trim: 8.5″ x 11″ | With Bleed: 8.75″ x 11.25″

Materials are due one-week prior to Art Due dates found in the Editorial Calendar

Sleep Savvy Magazine (Digital Edition)

5,300+

digital Subscribers

83%

OF READERS share the magazine

73%

OF READERS are managers

The Sleep Savvy digital edition brings the magazine’s trusted content to life online with an easy-to-navigate, interactive format. Readers can click through directly to advertiser websites, download and share pages, and enjoy the magazine anywhere, anytime.

With exclusive access to consumer research from the Better Sleep Council, Sleep Savvy provides unmatched intelligence on shopper behavior and market dynamics. Each quarterly issue features selling tips, product innovations, real-world retailer success stories, and practical guidance that connects sleep, health, and the sales experience.

Digital Edition Opportunities

Rates & Specs

The digital edition of Sleep Savvy is available for readers to view on tablets, laptops and mobile devices any place or time they find convenient! Enhanced advertising opportunities allow for a more comprehensive and robust campaign.

Limited to one advertiser per issue of Sleep Savvy, this package combines two of the highest visibility ad placements with a powerful thought leadership opportunity. Package includes:

  • Company logo included in a templated front cover pop up with “This digital edition brought to you by…” recognition
  • The exclusive lower leaderboard position for the issue
  • Complimentary sponsored content (if the sponsor is not advertising in the issue) or sponsored content pop up (if the sponsor is advertising in the issue) add-on
placementdescriptionSpecs1x2x4x
Global Leaderboard

View Example Placement
Static banner ad positioned in the footer of the reader’s browser for consistent visibility. Ideal for brand awareness and click-through engagement.– 728×90 px PNG, JPG or GIF* image
– Click through URL
$3,500$3,350$3,200
Front Cover Pop Up

View Example Placement
Prominent pop-up overlaying the cover of the issue.-336x280px PNG, JPG or GIF* image
– Click through URL
$3,000$2,850$2,700
Takeover Spread

View Example Placement
Delivers strong visual impact and links directly to the advertiser’s chosen URL.

Cannot appear within the first 25% of the publication.
– 830×830 px PNG, JPG or GIF* image
– Click through URL
$1,750$1,650$1,500
Leaderboard Pop-Up

View Example Placement
Cannot appear within the first 10% of the publication.– 728×90 px PNG, JPG or GIF* image
– Click through URL
$1,500$1,350$1,200
Internal Page pop up

View Example Placement
Closes on click and includes a link for direct reader engagement.

Cannot appear within the first 10% of the publication.
– 336×280 px PNG, JPG or GIF* image
– Click through URL
$1,750$1,650$1,500
Video

View Example Placement (Coming soon)
Coming Soon.Coming Soon.TBDTBDTBD

Add-On Placements

High-impact pop-up ad that overlays the advertiser’s display ad to showcase sponsored messaging or promotions. Consider teasing a whitepaper or other thought leadership to be linked via a call to action at the bottom of the pop up. In order to purchase a sponsored content placement, advertisers must be running a display ad in the physical issue of the publication.

placementdescriptionSpecs1x2x4x
Sponsored Content

View Example Placement
Embedded static ad styled like editorial content.

Cannot appear within the first 25% of the publication.
– 700×397 px PNG, JPG or GIF* image
– 65 character (max.; includes spaces) title
– 400 character (max.; includes spaces) body text
– 2-4 word call to action text
– Click through URL to link to call to action text
$2,500$2,350$2,200
Sponsored Content Pop Up

View Example Placement
Cannot appear within the first 25% of the publication.– 200×200 px PNG, JPG or GIF* image
– 500 characters (max.; includes spaces) body text
– 2-4 word call to action text
– Click through URL to link to call to action text
$2,000$1,850$1,700

*GIF files can be animated. Videos are not supported for these placements.

SleepSavvyMagazine.com

3,700

Avg. Monthly Visitors

29,500

Avg. Monthly Page Views

By aligning with Sleep Savvy online, your message reaches the retail decision-makers who influence purchasing, product selection, and in-store strategy — exactly where they go for ideas, inspiration, and industry know-how.

Rates & Specs

placementspecs1x6x12x
Billboard970 x 250px$800$750$700
Leaderboard970 x 90px$750$700$650
Internal Billboard970 x 250px$650$600$550
Half Page300 x 600px$650$600$550
Medium Rectangle300 x 250px$600$550$500
Sponsored Content● Headline:
Maximum 7-12 words
● Photo with caption and photo credit
Featured image 500 pixels wide
Caption text maximum 20 words
● Informational article, 600 to 800 words
It will be featured on the homepage for one
month and posted on the site for one year.
● Link to your website or product page
$1,800
Interstital (pop-up)400 x 600px$1,500

Note: Pricing is for consecutive months. One ad file change per 3-month run.

  • Additional ad file changes $80 each.
  • Acceptable File Types: jpg, jpeg, gif (max 3 rotations), and png.
  • Maximum allowable file size is 125kb.

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on NIA’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

DisplayVideo
$40 CPM$75 CPM

*Video options available upon request

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • Click-through URL
  • 320×50
  • 300×50
  • 728×90

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 

There is a minimum of 40,000 impressions/month.

Sleep Savvy Shop Talk eNewsletter

1,900+

Subscribers

36.2%

Avg. Monthly open rate

Distributed 12 times per year, the Sleep Savvy eNewsletter highlights the newest content on the website and keeps our readers engaged between print publications and then quarterly the newsletter will highlight the new digital edition. Sponsorship options include banner advertising and sponsored content.

PlacementSpecs1-3X4-6x
Banner 1800 x 150 px$725$700
Banner 2800 x 150 px$725$700
Banner 3800 x 150 px$700$675
Content SponsorshipImage + Text
Image: 300×250 (or 300×150)
Headline + 1-2 sentences of copy
Clearly labeled Sponsored
Appears in the flow like a story


$950


$850

Send all creative as .jpg files only. Animated files will not be accepted. Files should be at least 72 dpi and RGB color.

Sponsored eBlasts

Send a custom marketing message directly to ISPA’s highly engaged network reaching key decision-makers among sleep specialty retailers including all of the major furniture retailers, department stores and a strong contingent of the smaller full-line furniture stores.

$4,000 | 4 eBlasts available per month

Material Requirements

  • Advertiser needs to provide a fully designed, ready-to-send email in an HTML file as a code in a .txt file
    • Email platforms can display your content differently, so it is recommended to use a testing service to confirm HTML validation and deliverability of code
  • Subject line for email (40 characters recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)

HTML Specifications

  • 650 px wide (recommended)
  • Footer to include Company Name, Valid Postal Address and Email Address
  • Mobile responsive
  • Build the HTML file with tables instead of DIV
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded

Deadlines & Proofing

  • Must provide materials for the month running, according to the Digital Ad Deadlines
  • Materials that do not meet stated advertising specifications will be rejected.
  • All content is subject to review and approval by ISPA.
  • Necessary alterations are the responsibility and at the expense of the advertiser.
  • A proof from the email system will be sent to the advertiser for approval.
  • Any delay in the submission of materials or approvals by the advertiser may impact the distribution date.

Best Practices

  • Avoid a single image as the eblast
  • Stick with web safe fonts for the best compatibility. Hosted fonts do not work in all email clients.
  • Font styles should be included in-line on table cells. If symbols are not showing up correctly, use the HTML Entity of that character. (i.e., © needs to be inputted as ©)
  • Ways to avoid spam triggers:
    • Avoid words like “free”, “last chance”, and “offer” in your subject line
    • Do not use excessive characters like $ or %.
    • Using all caps in your subject line
    • Avoid displaying URLs that link to different web addresses i.e. www.mywebsite.com/home linking to www.mywebsite.com/best-offers.

Advertiser Design Packages

Is your team tight on time? We can jump in and create your ad for you—for a small design fee. Think of us as an extension of your team when bandwidth or resources are stretched.

Package 1

$1,500

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 2 design concepts
  • Content/copy written by YGS (Copy, images, and CTA, etc.)
  • Final print-ready PDF or HTML

Package 2

$800

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 1 design concept
  • 1 round of revisions
  • Up to 3 Shutterstock images
  • Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Package 3

$400

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 1 design concept
  • Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Additional Options

Ad Resize

$100

Deliverables:

  • Ad resized to new specs*
  • A final print-ready PDF file

*If the new ad size is significantly different from the original ad size, additional fees may apply

HTML Conversion

$150

Deliverables:

  • Conversion of sponsored email to html*

*All email content must be supplied upfront—including copy, images, layout, and all supporting assets—for us to convert your email to HTML. PDFs or screenshots will not be accepted.

**$125 design fee required for any expedited design work due in less than 48 hours

Digital Ad Deadlines

2026 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/15
February1/15
March2/13
April3/13
May4/15
June5/15
July6/15
August7/15
September8/14
October9/15
November10/15
December11/13
MONTH AD
iS RUNNING IN
ART DEADLINE
January12/15
February1/15
March2/15
April3/15
May4/15
June5/14
July6/15
August7/15
September8/16
October9/15
November10/15
December11/15

Sponsored Eblast Deadlines

Must provide materials for the month running, according to the Digital Ad Deadlines

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your ISPA account
executive for more information

Heather Macaluso

Account Executive
717.430.2224
[email protected]

Supporting Sleep Savvy & BedTimes

Rachel Rohrbaugh

Account Executive
717.965.0387
[email protected]

Supporting Sleep Savvy

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701