About NCTM

The National Council of Teachers of Mathematics is the world’s largest mathematics education organization.

NCTM was founded in 1920 and includes a membership of 38,000 and more than 200 affiliates.

Who are NCTM members?

Position%
Classroom Teacher57%
Teacher Educator15%
Consultant8%
Administrator5%
Math Coach4%
Curriculum Supervisor4%
Retired Educator3%
Math Specialist2%
Researcher2%

What do NCTM members buy?

  • Assessment Resources
  • Calculators
  • Clothing, Jewelry, and Accessories
  • Common Core Resources
  • Games and Toys
  • Hands-on Materials and Manipulatives
  • Higher Education
  • Online Resources
  • Professional Development Books and Resources
  • Professional Organizations
  • Ready-to-learn Materials
  • Software Apps
  • Teaching Resources
  • Textbooks

NCTM members are loyal and experienced:

12.3 years

Avg. number of years as a member of NCTM

15.7 years

Avg. number of years in the education field

The buying power of the NCTM readership

53%

are involved in purchasing

$275 million

total value of products and services recommended, specified or purchased in the last 12 months

85.5%

buy products/services for students/classrooms out of their own pocket

Mathematics Teacher: Learning and Teaching PK-12 (MTLT)

Launched in January 2020, Mathematics Teacher: Learning and Teaching PK-12 (MTLT) is a journal that reflects the current practices of mathematics education, as well as maintaining a knowledge base of practice and policy in looking at the future of the field. Content is aimed at the grades from preschool to 12th grade with peer-reviewed and invited articles.

It will be published 12 times a year and will provide more frequent and timely content on topics of relevance to math educators and learners, and the digital version of the journal will embrace the latest technology to promote individual member engagement and community, while continuing to deliver the grade-band specific high-quality classroom resource materials.

Deadlines

IssueSpaceArtwork
December 2022Oct. 24, 2022Nov. 7 , 2022
January 2023Nov. 21, 2022Dec. 5, 2022
February 2023Dec. 19, 2022Jan. 2, 2023
March 2023Jan. 17, 2023Jan. 30, 2023
April 2023Feb. 21, 2023Mar. 6, 2023
May 2023Mar. 20, 2023Apr. 3, 2023
June 2023Apr. 17, 2023May 1, 2023
July 2023May 22, 2023Jun. 5, 2023
August 2023Jun. 20, 2023Jun. 30, 2023
September 2023Jul. 24, 2023Aug. 7, 2023
October 2023Aug. 21, 2023Sep. 1, 2023
November 2023Sep. 18, 2023Oct. 2, 2023
December 2023Oct. 23, 2023Nov. 6. 2023

Rates

4 Color1-2x3-4x5-6x7-12x
Full Page$5,739$5,574$5,348$5,154
1/2 Page$3,824$3,747$3,604$3,488
1/3 Page$2,980$2,925$2,815$2,744
1/6 Page$2,307$2,253$2,197$2,135
Inside Front Cover$6,600
Inside Back Cover$6,400
Back Cover$6,900
B&W1-2x3-4x5-6x7-12x
Full Page$4,223$4,051$3,885$3,714
1/2 Page$2,308$2,236$2,136$2,026
1/3 Page$1,464$1,408$1,353$1,308
1/6 Page$806$773$734$713

All Rates are Non-Commissionable

Mathematics Teacher: Learning and Teaching PK-12 (MTLT) Specs

Positionw x h
Full PageBleed: 8.5 x 11.125″
Trim: 8.25 x 10.875″
Live Area: 7.75 x 10.375″
1/2 Page Horizontal6.75 x 4.5625″
1/3 Page Square4.375 x 4.375″
1/2 Page Vertical2 x 9.3125″
1/6 Page Vertical2 x 4.5625″

Publication Trim Size: 8.25″ x 10.875″
Bleed Size: 8.5″ x 11.125″

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8″ away from trim. Spread ads must have at least 3/8″ total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8″ bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NCTM is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Journal for Research in Mathematics Education (JRME)

JRME is devoted to the interests of teachers of mathematics and mathematics education at all levels—preschool through college.

JRME is a forum for disciplined inquiry into the teaching and learning of mathematics. The editors encourage the submission of a variety of manuscripts: reports of research, including experiments, case studies, surveys, philosophical studies, and historical studies; articles about research, including literature reviews and theoretical analyses; brief reports of research; critiques of articles and books; and brief commentaries on issues pertaining to research.

The articles in JRME are research-based and provide a more in-depth look at issues affecting mathematics education. This highly-regarded content is geared toward research-oriented math educators, including mathematics departments and school libraries.

Ad Rates & Specs

AD SIZE1X6X12X
Home Leaderboard (320×50, 728×90)
Medium Rectangle (300×250)

Mathematics Teacher Educator (MTE)

Mathematics Teacher Educator (MTE) works to build a professional knowledge base for mathematics teacher educators that stems from, develops, and strengthens practitioner knowledge. The journal provides a means for practitioner knowledge related to the preparation and support of teachers of mathematics to be not only public, shared, and stored, but also verified and improved over time (Hiebert, Gallimore, and Stigler 2002).

Mathematics Teacher Educator is a scholarly, peer-reviewed journal for practitioners. Three issues of the journal are published each year.

Ad Rates & Specs

AD SIZE1X6X12X
Home Leaderboard (320×50, 728×90)
Medium Rectangle (300×250)

www.nctm.org

Place a banner on nctm.org and provide your company with maximum exposure 24 hours a day, 7 days a week. Call us today to find out which option is the best for your company.

Ad Rates & Sizes

Ad ZoneAd Size*CPM Rate
Home Page300 x 250$53.50 per 1,000 impressions
Sitewide*300 x 250$42.25 per 1,000 impressions
Sitewide Footer728 x 90$35 per 1,000 impressions

*Sitewide ads do not include the home page or targeted zone pages. Minimum 50,000 impressions required. Rates are not agency commissionable.

pubs.nctm.org

42,000 page views per month

Pubs.nctm.org houses the content of the NCTM publications. This online archive includes articles and features from Mathematics Teacher: Learning & Teaching Prek-12, the Journal for Research in Mathematics EducationMath Teacher Educator and the NCTM Legacy Journals.

Ad Rates & Specs

Ad Size1x6x12x
Home Leaderboard (320 x 50, 728 x 90)$1,750$1,125$1,000
Medium Rectangle (300 x 250)*$1,000$875$750

illuminations.nctm.org

2.2 million impressions monthly

NCTM’s Illuminations is designed to give NCTM members (and nonmember students) free access to online math lesson plans, activities, games, and mobile apps.

Math teachers from all over the world access this site, delivering 2.2 million page impressions monthly. Don’t miss the opportunity to advertise! Call today for more information and to reserve space.

Ad Rates & Sizes

Ad SizeAd Size1x6x12x
Home PageRectangle (300 x 250)$4,048$3,966$3,523
Interior PagesSkyscraper (160 x 600)
$2,822$2,544$2,266

Mathematics Teacher: Learning and Teaching PK-12 (MTLT eTOC)

Mathematics Teacher: Learning and Teaching PK-12 (MTLT eTOC) is NCTM’s monthly journal reflecting the current practices of mathematics education, as well as maintaining a knowledge base of practice and policy in looking at the future of the field. Content is aimed at preschool to 12th grade with peer-reviewed and invited articles.

Delivered digitally to 17,000+ readers each month, the MTLT eTOC outlines the feature articles of each must read issue

Ad Rates & Sizes

Ad Size1x3x6x
Leaderboard (560 x 90)$1,602$1,436$1,325
Large Banner (180 x 450)$1,059$994$938

Journal for Research in Mathematics Education (JRME eTOC)

The Journal for Research in Mathematics Education is available to individuals as part of an NCTM membership.

The Journal for Research in Mathematics Education (JRME), an official journal of the National Council of Teachers of Mathematics (NCTM), is the premier research journal in math education and devoted to the interests of teachers and researchers at all levels—preschool through college.

JRME is published five times a year—January, March, May, July, and November—and presents a variety of viewpoints. Each issue offers three banner options on the right-hand edge of the update

Ad Rates & Sizes

Ad Size1x3x5x
180 x 450 Large Banner$1,602$1,436$1,325
180 x 300 Medium Banner$1,059$994$938

Mathematics Teacher Educator (MTE eTOC)

Online Circulation: 3,000

MTE is a joint online-only publication of the National Council of Teachers of Mathematics (NCTM) and the Association of Mathematics Teacher Educators (AMTE).  This scholarly, peer-reviewed journal is delivered three times a year to more than 3,000 practitioners in math education who are NCTM and AMTE members. Reserve your space today in this highly regarded publication!  

Deadlines

IssueAd CLoseArt Due
February
June
September

Ad Rates & Sizes

Position1x2x
180 x 450$1,555$1,394
180 x 300$1,028$965

Summing Up

29,000*

CIRCULATION

35.1*

Avg. Open Rate

3.0%*

Avg. CTR

Emailed the third week of each month, Summing Up delivers the latest news and information about math education including legislative updates, member news, resources, and much more.

Ad TypeAd Specs1x3x6x+
Sponsored Content
1 position available/month
500×246 px JPEG/PNG image, headline, up to 677 characters of body text and click through URL$3,500$3,300$3,000
Banner Ad
3 positions available/month
650×100 px JPEG/PNG image and click through URL$2,500$2,300$2,000

Rates are not agency commissionable.

*Averages based on Jan.-Mar. 2020

Social Media

Reach nearly 70,000 Facebook followers!

Per post cost: $1,500, 3 for $3,500

Reach nearly 84,000 Twitter followers!

Per Tweet Cost: $1,500, 3 for $3,500

Requirements

PlacementFeed and image dimensions and guidelinesFeed ad character limits
FacebookRecommended specs: 1,200 x 900 pixels.

News Feed image ratio: 4:3.

Recommended formats: JPG and PNG
Text: 90 characters (with spaces) recommended
(longer posts may be truncated on small screens)

Call to action with URL
TwitterRecommended specs: 1,200 x 675 pixels

Maximum file size: 5 MB for photos and 3 MB for animated GIFs.
Text: 100 characters (with spaces) recommended; 280 characters max

Call to action with URL

Social media posts may NOT publish within 5 business days before to nor during NCTM events.

Webinar Sponsorships

Sponsoring an NCTM webinar is an opportunity to make your company’s name stand out and get recognized. Our sponsorship packages help you build and expand brand awareness, loyalty, and equity through unique and engaging live 60-minute webinars.

Product Demo Webinars – $5,000

Looking for a way to address your audience directly through an NCTM-facilited webinar? Take advantage of a Product Demo Webinar to get the word about your new products and services! Opportunity includes:

  • NCTM provided virtual room with up to 1,000 attendee seats and instructions for supplying company details and workshop description
  • Social media promotion* from NCTM 1-week prior to the webinar
  • Social media promotion* from NCTM 1 day prior to the webinar
  • Post-webinar email to webinar attendees (facilitated by NCTM/The YGS Group)

NCTM/The YGS Group cannot guarantee attendance to webinars. Sponsors are encouraged to conduct additional marketing – contact your Account Executive to learn more about ways to reach the NCTM membership and promote your webinar!

Custom Webinar Presentation – $4,500

Custom Webinar Presentations are your chance to position your brand as a thought leader and provide innovative solutions to core decision makers who influence the world of mathematics education. Opportunity includes:

  • One (1) sponsor-provided speaker and content to present a webinar on NCTM’s platforms (all content, speakers, and themes are vetted through NCTM for approval)
  • Recognition at the start and end of the webinar
  • Logo recognition at the beginning and ending the webinar
  • Recognition on promotional channels* (NCTM Website, eNewsletter(s), and social media) starting 3-weeks prior to the scheduled webinar date

Commercials (2) – $3,300

Sponsor an NCTM webinar and reach a highly engaged audience of math teachers. Sponsorship opportunities for NCTM’s new webinar series generate visibility, foster engagement, and provide measurable results for your brand. Opportunity includes:

  • Two (2) :30 second commercials to be read during a webinar
  • Recognition at the start and end of the webinar
  • Logo recognition at the beginning and ending the webinar
  • Recognition on promotional channels* (NCTM Website, eNewsletter(s), and social media)

Logo Placement – $1,750

  • Recognition at the start and end of the webinar
  • Logo recognition at the beginning and ending the webinar
  • Recognition on promotional channels* (NCTM Website, eNewsletter(s), and social media)

*All enewsletter and social media promotional materials should be provided by the sponsor. Click here for social media specifications. Enewletter ad size is 650 x 150 pixels

Conferences at-a-Glance

NCTM hosts the best-attended and most dynamic events that attract the most top-level education professionals. These are the people who shape the industry. Sponsoring a conference event, program, or service is an opportunity to make your company’s name stand out and get recognized. Captivate core decision makers who influence the world of mathematics education. Let us help you build and expand brand awareness, loyalty, and equity through unique and engaging marketing opportunities.

Combine your exhibit booth with advertising and sponsorships for maximum exposure and impact!

75%

of Exhibitors Meet Their Event Goals

Based on 2022 Annual Meeting
& Exposition survey results.

Past Exhibitors & Sponsors

We thank the exhibitors and sponsors below for their support of NCTM events over the past few years’ events! Ready to join them?

4OAK
Accelerate Learning
Achieve 3000
American College of Education
Ascend Math
Big Ideas Learning
Buzzmath
Carney, Sandoe & Associates
Casio America, Inc.
CPM Educational Program
Curriculum Associates
Didax Education
EdGems Math
Edulastic
Exemplars
ExploreLearning
Figure
Get More Math!
Great Minds
hand2mind
Heinemann

I Know It
Imagine Learning/Big Brainz
Johns Hopkins University School of Education
Kendall Hunt Publishing Company
Knowles Teacher Initiative
Legends of Learning
Maplesoft
Marshall Cavendish Education
MATHCOUNTS Foundation
Math Hero Comics
Math Olympiads – MOEMS
Mathspace
McGraw Hill
Microsoft TEALS Program
MIND Research Institute
Minitab
Muzology
National Council of Supervisors of Math
National Science Foundation
Nearpod
New Classrooms Innovation Partners

Next Gen Personal Finance
ORIGO Education
Savvas Learning Company
Search Associates
StockTrak
Storytime STEM-packs
STRIVE Prep
talkSTEM
Tang Math Store
Teachley
TERC
Texas Instruments
The Bach Company
The Math Learning Center
TODOS – Mathematics for ALL
University of Arkansas Global Campus
University of Cincinnati Online
University of Nebraska
University of Notre Dame Center for STEM Education
WestEd
Zearn

Interested in reaching thousands of mathematics educators
and decision makers from around the world?

NCTM has consistently produced the best attended and most dynamic educational conferences and events. 
The NCTM Annual Meeting & Exposition is the largest of its kind and hosts the best-attended and most dynamic
events that attract the most top-level education professionals. 

Exhibit at the Premier Event for Math Educators!

Sponsor the NCTM Annual Meeting
& Exposition

Maximize the power of your brand by becoming an NCTM Sponsor. The NCTM Annual Meeting & Exposition attracts the most top-level professionals in the mathematics education marketplace. These are the people who shape the industry. Sponsoring this event is an opportunity to make your company’s name stand out and get recognized. Let us help you build and expand brand awareness, loyalty, and equity through unique and engaging marketing opportunities that captivate core decision-makers who influence the world of mathematics education. Choose from our sponsorship menu or contact us today to start a custom package that’s tailored to your goals and budget.

Engage the attendee audience when you provide an Exhibitor Workshop

Take exhibiting to the next level by participating in these one-hour sessions that allow you to showcase your products and services with more in-depth information and hands-on instruction. Workshops are available only to companies exhibiting at the NCTM Annual Meeting & Exposition. These assignments are made on a first-come, first-served basis. 

Join us in Baltimore!


November 30 – December 2, 2022 | Baltimore, MD | Baltimore Convention Center


NCTM’s Regional Conference & Exposition is a great way to interact with thousands of classroom teachers and decision makers in the mathematics education field. Past attendance has averaged over 2,000 attendees making exhibiting an easy and effective way to get great exposure for your company’s name and products. Maximize your exposure and have your company listing included in the digital conference program books!

Venue & Exhibit Hall Information

The NCTM Regional Conference & Exposition in Baltimore, MD will be held in the Baltimore Convention Center with the exhibit hall housed in Halls A + B. The Baltimore Convention Center is located at 1 West Pratt Street, Baltimore, MD 21201.

What NCTM Provides Exhibitors

  • Each 10’x10′ booth will be set with 8′ high back drape
  • Booths 300 square feet or less will receive a one-line identification sign. Booths larger than 300 square feet may receive a one-line identification sign upon request.
  • Listing of your exhibitor profile (company name, booth number, city, state, phone number, website and a short description) in the digital program book PDF and mobile app. Deadlines apply for inclusion in the digital program book PDF.
  • Exhibitor services kit (access to rental of booth furnishings and utilities, shipping information and timing, etc.)
  • Access to additional product and service rentals (such as attendee email opportunities, lead retrieval, housing blocks and more!) in the exhibitor console upon booth approval.

What Exhibitors Need to Provide

  • Additional booth furnishings (such as carpet/flooring, tables, chairs, and utilities if required)
  • Updates and/or corrections to your exhibitor profile via the exhibitor console upon booth approval.
  • Registration of exhibit/booth personnel via the official registration site (to be provided upon booth approval), including commitment to any and all safety protocols for attendees, exhibitors, vendors and staff.
  • Adherance to exhibitor move-in and move-out schedule. Late arrivals and/or early departures are subject to fines.
  • Adherance to the exhibitor terms and conditions as outlined in the exhibitor contract.

Contract Deadline: Friday, November 4, 2022

Contact your NCTM account executive for more advertising information.

Marshall Boomer
Account Executive
Territory #-E & Sp-Z
717.430.2223
marshall.boomer@theYGSgroup.com

Schedule a Meeting

Laura Gaenzle
Account Executive
Territory F-So
717.430.2351
laura.gaenzle@theYGSgroup.com

Schedule a Meeting

Looking for information on becoming an exhibitor or sponsor at an NCTM event? Click here!

Terms & Conditions

These NCTM Advertising Terms and Conditions (“Terms”), together with the applicable Insertion Order (“Order”), are an agreement (“Agreement”) between the advertiser/agency identified on the Order (“Customer”) and NCTM (“Publisher”).

PAYMENT TERMS AND CONDITIONS

Payment for all space, production and position charges are due 30 days from invoice date; a 1.5% per month finance charge will be assessed on all payments received after that time. In addition, Customer will reimburse Publisher’s costs of collection, including attorneys’ fees, for overdue amounts.Customers more than 60 days in arrears on any Publisher invoice must pay all outstanding invoices or, at Publisher’s discretion, submit payment with copy before any current or future insertions will be accepted or run. Notwithstanding any provision in an Order or other agreement to the contrary, if Customer is an agency, both agency and principal advertiser are jointly and severally liable for all payments due hereunder. If Customer is an agency, Publisher reserves the right to notify principal advertisers regarding any overdue and unpaid invoices.

COMMISSIONS, SHORT RATES, REBATES, AND FREQUENCY DISCOUNTS

All NCTM Ad Rates are Net. Customer will be short-rated if, within a 12-month period from the date of the first insertion, Customer does not use the amount of media upon which billings have been based. Short rates will be based upon actual usage and published rates. Rate adjustments, if any,may be made by Publisher at its sole discretion. Rebates will be earned, and applied to billings, when, in a 12-month period following the first insertion, Customer runs sufficient space/ media to qualify for the lower rate. If there is a shortfall in impressions delivered online by Publisher, such shortfall can be made up, at Customer’s option, in the period following the campaign. If there is less than a 10% discrepancy between Publisher and third party ad server counts, then the campaign will be considered to have been delivered in full. Media billed at quoted rate will earn maximum discount based upon Customer’s annual total spend in print, eMedia, event sponsorship and additional products as outlined at time of contract.

CANCELLATIONS AND REVISIONS

Except for permitted cancellations with timely notice; Customer is fully responsible for all media purchased pursuant to this Agreement.

Print: covers, preferred and special positions are non-cancelable. For all other positions, Orders may be cancelled without penalty by Customer only upon written notice received by Publisher prior to the issue advertising close date. If Customer gives notice after the issue advertising close date, then (i) cancellation is not permitted if materials have been received by Publisher, or (ii) if materials have not been received by Publisher, then cancellation is permitted subject to Publisher approval and Customer’s payment of a $2,000 net cancellation fee. Rate adjustments resulting from permitted cancellations, if any, will be made upon confirmation of the change in media spend. Customer is not entitled to review or revise advertisements that are received by Publisher’s production department after the issue advertising close date. If new materials or material instructions are not received by the production department by the published materials deadlines, Publisher will repeat the most recent ad materials.

Online: Online space requests are not guaranteed. Firm dates and inventory assignments are based on availability at the time the order is processed by the Publisher. Final inventory assignments are available upon request. If requested online inventory is not available, the Publisher will use good faith efforts to provide reasonable alternatives, subject to the termination rights set forth in this agreement. If Publisher does not receive online advertising materials in proper format 5 business days prior to campaign start date set forth on the Order, Publisher shall have the right, but not the obligation, without relieving customer of payment obligations under this Agreement, to replace Customer’s material with either (1) an ad council PSA or (2) repeat the most recent ad materials, which replacement shall made 5 business days after the date the Customer’s creative is received in proper format by Publisher (rich media ads can take longer). At any time prior to the serving of the first impression of the online campaign, Customer may cancel effective 30 days after Publisher’s receipt of written notice, without penalty. For clarity and by way of example, if Customer cancels the campaign 15 days prior to the serving of the first impression, Customer will be responsible for the first 15 days of the campaign. Upon the serving of the first impression of the campaign, Customer may cancel the NCTM Terms & Conditions [ 22 ] campaign for any reason, without penalty, by providing Publisher written notice of cancellation which will be effective after the later of: (i) 30 days after serving the first impression of the campaign; or (ii) 14 days after providing Publisher with such written notice.

Exceptions: (i) E-Newsletter ads cancelled or rescheduled within 10 business days of scheduled launch date incur the full charge; (ii) Broadcast e-mail orders cancelled within 3 business days of delivery date incur the full charge; if cancelled 4 to 7 business days from delivery date, orders are invoiced 50% of the total cost; (iii) Recruitment services, ads, and ad placement fees will incur the full charge upon early contract termination.

RATE POLICY, LIABILITY LIMITATIONS, AND GENERAL PROVISIONS

By submitting an Order, Customer accepts these Terms. Orders are subject to these Terms. Publisher is not bound by any Order or other document that conflicts with these Terms, nor by any oral or written promises or representations made by its sales representatives, and no such promises or representations have been relied on by Customer in entering into this Agreement. Any discrepancy between the price and/or terms set forth on an Order and Publisher’s rate schedule shall be deemed a clerical error, and Customer will be charged for all advertisements in accordance with the rate schedule then in force. Uniform rates apply to all advertisers at all times. Submission of any advertisement constitutes Customer’s representation that publication of the contents has been duly authorized. Customer (jointly and severally with principal advertiser, if the Order has been submitted by an agency) will indemnify and hold harmless Publisher, its members, officers, employees, and agents, from and against any losses, claims, suits, actions, demands, judgments, settlements or orders, including but not limited to attorneys’ fees, based on the contents of Customer’s advertisement including,without limitation, allegations that such advertisements constitute libel, violation of privacy rights, plagiarism, infringement of any trademark, copyright or other intellectual property right, or caused other injury to third parties. Publisher at its sole discretion may reject advertising for any reason including, without limitation, unsuitability for the publication. Advertising copy that may be mistaken by a reader as news or other non-advertising materials must be clearly marked “Advertisement”. Publisher reserves the right to add the word “Advertisement” above or near any advertisement that in Publisher’s sole judgment, too closely resembles editorial content of the publication. Advertising that elicits significant reader complaints will not be rerun until the complaints have been investigated and issues resolved. Publisher shall have no liability for (i) delays in delivery and/or non-delivery of its services, including publication of advertisements, whether or not the causes of such delays or non-delivery are within or beyond the control of Publisher, (ii) errors in key numbers, the Reader Service section, advertisers’ index, or any type set, (iii) any corrections or changes made to any advertiser’s materials, (iv) content errors or color variations between the digital file and the printed image if: (a) a high-end SWOP proof is not provided; (b) the file must be converted to CMYK; or (c) any of the published digital specifications are not met. Conversion to Publisher’s requirements will be billed at Publisher’s cost. Publisher does not guarantee printed or electronic results. Publisher assumes no liability for ad materials beyond normal careful handling. Customer will provide Publisher access to its third-party ad server reports prior to campaign launch if Customer chooses to serve the campaign from a third-party ad server. Except for the indemnification obligations set forth in these Terms, (i) each of Customer’s and Publisher’s aggregate liability under this agreement shall be limited to the amounts paid (or payable) by Customer to Publisher under the Order, plus Publisher’s costs of collection, if incurred, and (ii) neither party shall have any liability for any special, consequential, indirect, exemplary or punitive damages, regardless of whether such party has been advised of the possibility of such damages and notwithstanding any failure of essential purpose of any limited remedy. This Agreement shall be governed by the laws of and for the Commonwealth of Virginia without regard to conflicts of laws principles. In the event of any dispute or claim arising from this Agreement, the parties hereby irrevocably submit to the exclusive jurisdiction of the federal and state courts in and for Fairfax County, Virginia, as applicable.

Digital Ad Requirements

SpecsNCTM e-JournalsSumming Upnctm.org
Illunimations.nctm.org
Dimensions (width x depth)560 x 90 pxBanner ad: 650 x 100 px300 x 250 px
160 x 600 px*
FormatJPEG, GIFJPEG, PNGPNG, JPEG, GIF
File SizeMax 40KMax 30KMax 40K
AnimationNot acceptedNot acceptedMax 15 seconds
Resolution72 dpi72 dpi72 dpi
SpaceTwo weeks prior to broadcast dateTwo weeks prior to broadcast dateThirty days prior to online date

*160 x 600 ad applies to illuminations.nctm.org only.

Send ad materials to: sendmyad@theygsgroup.com

All advertisers are subject to review and publisher’s advertising policies.

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2022 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/17
March2/14
April3/17
May4/15
June5/16
July6/16
August7/15
September8/15
October9/14
November10/13
December11/14

2023 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/13
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.