Representing 17,800+ individual human resource professionals, SHRM Florida is the state affiliate for SHRM.

SHRM Florida Advertising

Who is SHRM Florida?

SHRM Florida State Council serves, advises and empowers Florida workforce communities through education, partnerships and connections. We also act as the voice of employers with regard to legislation impacting the workplace.

SHRM Florida and many of its 28 local chapters have been awarded the SHRM Platinum Excellence Award.  The Excel award is SHRM’s top honor, recognizing outstanding achievements in state council and chapter operations and a commitment to providing meaningful program and services to HR professionals.

  • SHRM Florida’s Annual Conference & Expo attracts over 1,400 attendees and 170+ sponsors/exhibitors
  • With more than 250,000 members, SHRM is the world’s largest association devoted to human resource management and the global voice of the profession.
  • For 30 years, SHRM Florida has hosted an annual leadership conference designed to assist local chapter leaders with the knowledge and resources needed to manage their organizations.
  • SHRM Florida is a 100% volunteer entity whose vision is to lead the way and make Florida the best place to work.
Apr 1, 2026

SHRM Florida Review 

The Magazine for Florida’s Human Resource Professionals

Stand Out to HR Industry Leaders!
Showcase your brand to an exclusive audience of HR professionals with SHRM Florida Review-a trusted publication that informs, inspires, and leaves a lasting impression. Tap into a loyal readership and put your message directly in front of key decision-makers. Advertise today and make your impact!

17,800

READERSHIP

Editorial Calendar

Issuead close Art due
Issue 1 – 202612/10/202512/17/2025
Issue 2 – 20264/7/20264/14/2026
Issue 3 – 20268/11/20268/18/2026

Apr 1, 2026

HR Florida Magazine Rates

Full Color1x3x
Double Page Spread$1,900$1,400
Full Page$1,300$1,000
1/2 Page$800$650
1/3 Page$600$450

Issue Sponsorship Opportunity – $4,000 per Issue

Position your brand front and center with SHRM Florida’s highly visible Issue Sponsorship. This exclusive opportunity delivers maximum exposure across print, digital, and social channels.

Issue Sponsors receive:

  • Cover recognition with your logo prominently featured as “Issue Sponsored By”
  • Full Page Ad within the publication
  • Premier placement in the Digital Edition Email, reaching SHRM Florida’s engaged audience directly
  • Premium pop-up advertising within the Digital Edition for high-impact visibility
  • Dedicated social media recognition highlighting your brand as the official issue sponsor

This sponsorship is ideal for organizations looking to elevate brand awareness, reinforce industry leadership, and connect meaningfully with Florida’s HR decision-makers.

View the Specs
Apr 1, 2026

SHRM Florida Specs

PlacementSpecs
Double Page SpreadBleed:17″ x 11.125″
Trim: 8.375″ x 10.875″
Live: 15.417″ x 9.5″
Full PageBleed:8.625″ x 11.125″
Trim: 8.375″ x 10.875″
Live: 7″ x 9.5″
1/2 Page Horizontal7″ x 4.583″
1/2 Page Vertical4.583″ x 7″
1/3 Page Horizontal7″ x 3″
1/3 Page Vertical2.166″ x 9.5″
1/3 Page Square4.583″ x4.583″
1/4 Page Horizontal4.583″ x 3.333″
1/4 Page Vertical3.333″ x 4.583″
Apr 1, 2026

Advertorial Spread

Advertiser Supplies: $1,500

  • Headline – 6 words max
  • Sub-head – 15 words max
  • Body copy with high-res 300 dpi photo – 470 words max
  • Body copy without photo – 707 words max
  • Logo – 300 dpi, eps preferred or high resolution jpg
  • Company info – contact name, phone number, email, address
  • Full Page Ad – Bleed: 8.625″ x 11.125″ Trim: 8.375″ x 10.875″

*Limited to two spreads per issue.

Unlock a unique opportunity to spotlight your company with SHRM Florida’s Corporate Profiles! Share your latest news, showcase achievements, and position your expertise in front of a highly engaged audience.

Corporate Profiles will be featured in the Issue 3 of SHRM Florida Review, giving your brand an exclusive platform to shine. Don’t miss your chance to elevate your company’s presence and connect with SHRM Florida’s influential readers in a meaningful way!

Half page profile + Half Page ad

• Company name, logo, and contact information
• 5-7 word Headline (60 max characters)
• Q&A, up to 200 word article (1,230 max characters)*
• Up to 1 image              

Full page profile + Full Page ad

• Company name, logo, and contact information
• 5-7 word Headline (60 max characters)
• Q&A, up to 400 word article (2,500 max characters)*
• Up to 2 images

Apr 1, 2026

Digital Edition Opportunities

15,650

Avg. annual Views

The digital edition of SHRM Florida Review is available for readers to view on tablets, laptops and mobile devices any place or time they find convenient! Enhanced advertising opportunities allow for a more comprehensive and robust campaign.

Rates & Specs

placementdescriptionSpecs1x
Global Leaderboard

View Example Placement		Static banner ad positioned in the footer of the reader’s browser for consistent visibility. Ideal for brand awareness and click-through engagement.– 728×90 px PNG, JPG or GIF* image
– Click through URL		$1,500
Front Cover Pop-Up

View Example Placement		Prominent pop-up overlaying the cover of the issue.-336x280px PNG, JPG or GIF* image
– Click through URL		$1,200
Takeover Spread

View Example Placement		Delivers strong visual impact and links directly to the advertiser’s chosen URL.

Cannot appear within the first 25% of the publication.		– 830×830 px PNG, JPG or GIF* image
– Click through URL		$1,000
Leaderboard Pop-Up

View Example Placement		Cannot appear within the first 10% of the publication.– 728×90 px PNG, JPG or GIF* image
– Click through URL		$900
Internal Page Pop-Up

View Example Placement		Closes on click and includes a link for direct reader engagement.

Cannot appear within the first 10% of the publication.		– 336×280 px PNG, JPG or GIF* image
– Click through URL		$900
Video

View Example Placement (Coming soon)
Coming soon.
Coming soon.
TBD

Add-On Placements

High-impact pop-up ad that overlays the advertiser’s display ad to showcase sponsored messaging or promotions. Consider teasing a whitepaper or other thought leadership to be linked via a call to action at the bottom of the pop up. In order to purchase a sponsored content placement, advertisers must be running a display ad in the physical issue of the publication.

placementdescriptionSpecs1x
Sponsored Content

View Example Placement		Embedded static ad styled like editorial content.

Cannot appear within the first 25% of the publication.		– 700×397 px PNG, JPG or GIF* image
– 65 character (max.; includes spaces) title
– 400 character (max.; includes spaces) body text
– 2-4 word call to action text
– Click through URL to link to call to action text		$1,125
Sponsored Content Pop Up

View Example Placement		Cannot appear within the first 25% of the publication.– 200×200 px PNG, JPG or GIF* image
– 500 characters (max.; includes spaces) body text
– 2-4 word call to action text
– Click through URL to link to call to action text		$900

*GIF files can be animated. Videos are not supported for these placements.

Apr 1, 2026

SHRM Florida Review Digital Edition eNewsletter

Prime inbox placement. Maximum HR impact.

18,800+

average sends

45%

Open Rate

3.1%

CTR

Put your brand front and center with the Digital Edition launch email – delivered directly to Florida’s most influential HR leaders. This dedicated announcement places your message alongside new insights and industry updates, ensuring prime visibility and credibility. With three launches each year, you gain repeat exposure, build brand recognition, and stay top-of-mind with the decision-makers who matter most.

Rates & Specs

PositionRatesSpecs
Banner 1$600650×80 px
Banner 2$400650×80 px
Banner 3$200650×80 px
View Example eNewsletter

Apr 1, 2026

SHRM Florida Newswire e-Newsletter

SHRM Florida Newswire: The Must-Read Monthly Newsletter!


Delivered straight to your inbox, SHRM Florida Newswire keeps members up-to-date on the hottest industry topics and essential association news – all conveniently at your fingertips.

Stay informed and stay ahead, wherever you are!

18,800+

average sends

40%

Open Rate

2025 stats

6.64%

CTR

2025 stats

PositionRatesspecs
Banner 1$1,000520×80 px
Banner 2$800520×80 px
Banner 3$600520×80 px
Banner 4$400520×80 px
Banner 5$200520×80 px
Sponsored Content$900180×50 Image
Headline
Body Copy (250 characters with spaces)
Click- Through URL
View the Newswire Archive
Apr 1, 2026

SHRMFlorida.org

Maximize Your ROI with Online Advertising!

Target your ideal customer and track your success in real-time. With clickable ads that take decision-makers directly to your offerings, SHRMFlorida.org keeps you front and center with HR professionals—whether it’s a homepage hero banner or sponsored content, we’ve got you covered.

5,860

Avg monthly page views

PositionRatesSpecs
Hero Banner$1,0001000×320 px 
Click-Through URL
Logo Recognition$300Company Logo (.eps file)
Click-Through URL
Sponsored Content$800High-Res Image
Headline
Body Copy: 20 – 50 words
Click-through URL  
Apr 1, 2026

Sponsored HTML eblasts

Put Your Brand in the Spotlight with an Exclusive Sponsored Eblast!

Let SHRM Florida deliver your message directly to our 11,000+ members! Whether it’s a new product, service, or special offer, get your brand in front of the HR professionals who need to know about it—right now. Don’t miss this powerful opportunity to stand out!

39.7%

Open Rate

3.1%

CTR

Price: $1,500

Material Requirements for Advertisers

  • Fully designed, ready-to-send email in an HTML file 
  • Email platforms can display your content differently, so it is recommended to use a testing service to confirm html validation and deliverability of code.
  • Subject line for email (40 characters, recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)

HTML Specifications

  • 650 px wide (recommended)
  • Footer to include Company Name, Valid Postal Address, Email Address
  • Mobile responsive
  • Build the HTML file with tables instead of DIV
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Avoid a single image as the eblast.
Deadlines and Best Practices

Deadlines and Proofing

  • Must provide materials for the month running, according to the Digital Ad Deadlines. A delay in materials or advertiser approval could jeopardize the send date.
  • All content is subject to review by HR Florida.
  • Emails cannot be used to promote advertiser’s participation in other association’s/organization’s events.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • A proof from the email system will be sent for advertiser approval. 
  • Upon request, advertisers can receive eblast metrics. No contact information will be shared with advertisers.
Apr 1, 2026

Sponsored Webinars

Webinar opportunities are limited to one per month.

Option 1 – Sponsor a SHRM Florida Webinar

$2,000

Gain brand exposure before and after the webinar, plus receive a special on-air thank-you acknowledgment.

Sponsor receives:

  • Attendee list shared with sponsor
  • Logo on webinar promotion
  • Logo placement on pre roll of webinar
  • Verbal recognition as today’s webinar sponsor

Option 2 – Lead and Sponsor a Webinar

$5,000

Position your brand as a trusted voice in HR.

Choose a timely topic and share your expertise with thousands of human resource professionals through SHRM Florida’s NEW Sponsored Webinar Program.

How it works:
Webinar sponsors deliver a 60-minute session, including a 45-minute educational presentation followed by 15 minutes of live Q&A, with professional introductions provided by SHRM Florida.

It’s a powerful, content-driven way to connect with HR decision-makers while delivering real value.

Sponsor Receives:

  • Attendee list shared with sponsor
  • Logo featured during webinar and in all promotion
  • Engagement with attendees through Q&A

Webinar Promotion Included:

  • Promotion in our monthly enewsletter, Newswire
  • 1 social media posts promoting the webinar – LinkedIn and Facebook
  • Webinar added to SHRM Florida calendar of events

Content must be educational in nature and is subject to review by SHRM Florida leadership. SHRM Florida reserves the right to decline content that it deems not aligned with the needs or interests of its member institutions. Sponsor and SHRM Florida must mutually agree on the topic, as the sponsor will present alongside a representative of SHRM Florida to discuss how the membership benefited from the sponsor’s product or service.

Apr 1, 2026

Social Media Timeline Posts

11.9%

ENGAGEMENT RATE

Engage with SHRM Florida’s social media audience with a timeline post. Inventory is limited so book today!

  • 1 post on each platform: LinkedIn, Facebook and Instagram
  • Frequency: 1 post per month
  • $1,000

Visit SHRM Florida on social media.

LinkedIn – 13,500+ followers

Facebook – 3,400+ followers

Instagram – 1,670+ followers

PositionFeed and Image
dimensions and guidelines		Feed ad character limits
LinkedInSize Limit: 5 MB
Recommended specs: 1,200 x 627 pixels
Image ratio: 3:1 to 2:3
Recommended formats: JPG, GIF, and PNG		Text: 100 characters (with spaces) recommended; 140 max
Call to action with URL
FacebookRecommended specs: 1,200 x 900 pixels.
News Feed image ratio: 4:3
Recommended formats: JPG and PNG		Text: 50 -75 characters
Call to action with URL
InstagramInstagram photos: width-between 320 and 1080 px
Aspect ratio: 1.91:1 and 4:5		2,200 character limit (truncated at 125)
Call to action with URL 
Apr 1, 2026

SHRM Florida Mobile App

Running Sunday August 30, 2026 – Wednesday September 2, 2026

1,300

Avg. annUAL Views

Art Due: July 15, 2026

Advertising optionsSizeRates (Net)
Mobile App Banner600x400px + Click through URL
(Jpg, jpeg, png, and gif only)		$500 per placement
Custom App Notification
Custom message sent to all event attendees through the conference app. You select the day and time!		Title: 35 characters (including spaces)
Message: 140 characters (including spaces)		$500 per message
(limit 2 per day)
Apr 1, 2026

Geofencing

Sold only in August!

Take mobile marketing to new heights with Device ID or “Lookback” Geofencing! Imagine setting a virtual perimeter around the convention center that automatically triggers interactive engagement the moment attendees enter. With geofencing, you’re not just advertising—you’re building memorable connections in real time. Plus, powerful analytics let you see exactly how many people view and interact with your ad, so you can measure every impression.

Deliver hyper-targeted, location-based ads that capture attendees’ attention not only at the convention but also in their hotels and even back at their offices. Don’t miss this incredible chance to make a lasting impact—boost your reach and engagement with geofencing today!

  • 40,000 minimum impressions per campaign
  • $40 CPM for Display Ads, $65 CPM for Video Ads
  • One set of creative supplied

Geofencing Specs:

Submit all sizes for maximum reach. This is a mobile-heavy campaign, so the 300×250 and 320×50 will deliver the most impressions. Make the text on your ad as large and easy to read as possible. Consider using an animated GIF with multiple frames for the 320×50 so the text can be large and spread across multiple frames.

Display banners for both desktop and mobile in the following sizes (JPEG or GIF plus the click-through URL) 

  • 728 x 90 pixels 
  • 300 x 250 pixels 
  • 300 x 600 pixels 
  • 160 x 600 pixels 
  • 320 x 50 pixels
Geofencing Image
Apr 1, 2026

Digital Ad Deadlines

2025 Digital ad deadlines

Month ad is
running in		Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

2026 DIGITAL AD DEADLINES

MONTH AD
iS RUNNING IN		ART DEADLINE
January12/15
February1/15
March2/13
April3/13
May4/15
June5/15
July6/15
August7/15
September8/14
October9/15
November10/15
December11/13

Sponsored Eblast Deadlines

Must provide materials for the month running, according to the Digital Ad Deadlines

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Apr 1, 2026

Advertiser Design Packages

Is your team tight on time? We can jump in and create your ad for you—for a small design fee. Think of us as an extension of your team when bandwidth or resources are stretched.

Package 1

$1,500

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 2 design concepts
  • Content/copy written by YGS (Copy, images, and CTA, etc.)
  • Final print-ready PDF or HTML

Package 2

$800

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 1 design concept
  • 1 round of revisions
  • Up to 3 Shutterstock images
  • Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Package 3

$400

Deliverables:

  • 15-minute discovery/kickoff with AE, AM, MM & client
  • 1 design concept
  • Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Additional Options

Ad Resize

$100

Deliverables:

  • Ad resized to new specs*
  • A final print-ready PDF file

*If the new ad size is significantly different from the original ad size, additional fees may apply

HTML Conversion

$150

Deliverables:

  • Conversion of sponsored email to html*

*All email content must be supplied upfront—including copy, images, layout, and all supporting assets—for us to convert your email to HTML. PDFs or screenshots will not be accepted.

**$125 design fee required for any expedited design work due in less than 48 hours

Apr 1, 2026

Contact your SHRM Florida
account executive today!

Rachel Rohrbaugh
Account Executive
717.430.2248
[email protected]

Apr 1, 2026

Media Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and SHRM Florida against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are non-cancellable.

Apr 1, 2026

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

Upload Your Ad

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Apr 1, 2026