Serving the college admission community since 1937.
About NACAC
The National Association for College Admission Counseling (NACAC), is an organization of more than 28,000+ professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education. Directors, deans, vice presidents, chancellors, program managers, and counselors working in colleges, universities, high schools, school districts, and community-based organizations are NACAC members. Independent consultants also comprise the membership.
The Journal of College Admission
NACAC’s digital quarterly flagship publication, The Journal of College Admission, offers readers resources from thought leaders tracking the pulse of college admission counseling; the foremost authorities on trends, data, and research; and members dedicated to ethical college admission.
Each issue is eblasted to more than 20,000+ association members and subscribers, and lives on the NACAC website.
20,000+
CIRCULATION
secondary, postsecondary, independent education consultants, and others who support students in the college admission process
9,000+
avg. views per issue
2025
The Journal of College Admission
Each issue is eblasted to more than 20,000+ association members and subscribers.
Content is king! Promote your thought-provoking and engaging content to a captive audience of college admission counselors. With a membership of more than 20,000+ professionals around the world, the decision makers and thought leaders who serve students as they make choices about postsecondary education are reading The Journal of College Admission. Contact me to discuss leveraging your content in NACAC’s flagship digital publication.
Placement
Price
Specs
Full Page
$2,500
8.5×11
Publication Specs
SPECIFICATIONS
Position
Size
Full Page
8.5 x 11” 215.9 x 279.4 mm Click-through URL
Half Page
7 x 4.75” 190.5 x 120.65 mm (landscape) Click-through URL
To submit your ad, export as a PDF with bleed and upload to the send my ad portal
Opening Half-Page Sponsorship
The reader opens the digital version of TheJournal of College Admission and the half page ad is placed next to the cover.
Pop-Up Ads
The ad appears as the magazine or story loads and remains onscreen until closed by the reader.
PLacement
Price
Specs
Digital Edition Sponsorship Maximize your exposure when you purchase this exclusive opportunity (limited to 1 per issue)! Purchase includes a custom background image that appears ‘behind’ the digital edition as well as a clickable logo to appear in the lower, right-hand corner of the digital publication.
$1,000 per issue
1920 x 1080 px (3:2 aspect ratio) JPEG background image (recommended to include imagery or pattern vs. text, as the digital edition publication will overlay much of the graphic)
600 x 600 px PNG logo (no background) and click through URL (advertiser may also include “Thank you to our sponsor” above the logo image as a part of the PNG)
Embedded Video Upgrade Utilize the power of video content when you enhance your traditional, digital edition ad with an embedded video file that readers can view within the digital edition. This opportunity is non-exclusive, but limited to 3 advertisers per issue.
NACAC’s e-newsletter, the Bulletin, is delivered to all NACAC members. Published and emailed to members, the Bulletin keeps members abreast of the latest news in the profession and from the association.
Position
Dimensions
2x per month
Banner 1
560 x 100 px JPG or PNG + click through URL
$1,000
Inline Banner
560 x 100 px JPG or PNG + click through URL
$800
Ads should be a minimum of 72 ppi. All ads are linked to the website of your choice.
2026Send Dates
January – 8, 22
February – 5, 19 March – 5, 19 April – 2, 16, 30 May – 14, 28 June – 11, 25 July – 9, 23 August – 6, 20 September – 3, 17 October – 1, 22 November – 5 December – 3
This limited-inventory opportunity allows your company to provide a fully-created HTML email to be sent to a targeted audience of your choosing. Please carefully review the requirements below and adhere to the digital ad production schedule to ensure a timely deployment.
HTML Materials Requirements for Advertisers
Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
.HTM or .HTML File – FINAL HTML FILES ONLY. Any images used in your email must be linked back to an active website.
.TXT FILE – FINAL TEXT ONLY COPY OF THE FILE. Including all URLs as needed
Footer must include; Company Name, Full Address, Email Address and Unsubscribe Text
Subject line for email (40 characters maximum)
Pre-Header text for the email (75 characters maximum)
HTML Requirements
HTML emails should either be build in an outside HTML editor like Dreamweaver or inside an Email platform editor
600-650 px wide
Uses inline CSS styles and does not reference an outside CSS stylesheet (like a webpage would)
80/20 text to graphic ratio
Includes a text version
Does not use background images
Does not contain full URLs in the message body. Must use hyperlinks like “Click here” to prevent blacklisting domains in an email
Uses responsive HTML mark-up code to render correctly on mobile devices and tablets, etc.
Not generated in Microsoft Office or similar platform
Contain straight HTML, no JavaScript or embedded items like videos
Deadlines and Proofing
Must provide materials for the month running, according to the Digital Ad Deadlines
All content is subject to review by NACAC
Necessary alterations are the responsibility of and at the expense of the advertiser
Materials that do not meet stated advertising specifications will be rejected
Once the advertiser-provided HTML is approved by NACAC, a proof from NACAC’s email system will be sent for advertiser approval
A delay in materials or advertiser approval could jeopardize the send date and result in not running at all; or pushing out several months due to the popularity of this email blast opportunity
Helpful Hints For Positive Metrics
Make sure the “Subject Line” is positive and consider promotion of an “offer” in the “Subject Line”
Industry Insights Webinars
Gain valuable thought-leader exposure while providing hands-on case studies and testimonials that show NACAC members how your products and services can help them each and every day in their profession! Industry Insights webinars are one-hour in length (45-minutes of content followed by 15-minutes of live Q&A).
Webinars are recorded and posted online for 1 year.
200
average registrations
40%
average participation
Rates
$3,500 Per Webinar
Sponsorship Includes*:
One (1) complimentary email broadcast following the webinar to all registered attendees that have opted-in to receive third party communication
Contact information (name, email and institution) for participants who have opted-in to receiving information from the sponsor
Included in at least one (1) send of the Bulletin
Guaranteed – at least one (1) email promoting the webinar to the segmented group
One (1) social media post promoting the webinar
*Min. 6-week lead time for webinar scheduling.All materials must be submitted in a timely manor to guarantee promotions.
Members will gain streamlined access to a variety of vendor offerings through rapid-fire presentations designed to help them quickly evaluate products and services that can enhance their work.
Vendors can purchase 30-minute slots, featuring a recommended 20-minute presentation or demo followed by 5–10 minutes for Q&A. All sessions will be presented live and recorded for on-demand viewing, ensuring accessibility for those unable to attend in real time.
Each month can have a rotating topic area/theme of content (e.g. AI, virtual campus tours, etc.)
SAMPLE SCHEDULE
Vendor A
12:00 – 12:30 PM
Vendor B
12:45 – 1:15 PM
Vendor C
1:30 – 2:00 PM
Vendor D
2:15 – 2:45 PM
Rates
$1,800 Per Slot
Sponsorship Includes:
Included in at least one (1) send of the Bulletin
Guaranteed – at least one (1) email promoting the event to the NACAC list
Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own.
Provide your campaign budget and your ads will run until contracted impressions are met on NACAC’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.
Rates
RATE
Duration
Impressions
Package 1
$3,150
3 months
90,000
Package 2
$5,250
3 months
150,000
Package 3
$8,400
4 months
240,000
Specs
Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:
Required Display Ad Assets:
Display banners for both desktop and mobile in all of these sizes:
Maximize your exposure with website advertising opportunities—designed to help you reach the right audience and elevate your impact.
College Openings Update
April-August
The College Openings Update has been a valuable resource for NACAC members for over 30 years as a means to provide prospective freshmen and/or transfer students for the fall term with colleges and universities that are still accepting applications.
Expand your reach and showcase your brand on NACAC Learn—the premier learning management system for College Admission professionals. Advertise to a targeted audience of engaged learners and elevate your visibility within the NACAC community!
Looking to connect with a highly engaged audience of college admission counseling professionals? NACAC Engage provides the perfect platform to position your brand in front of decision-makers, influencers, and thought leaders in the college admission space.
The College Openings Update has been a valuable resource for NACAC members for over 30 years as a means to provide prospective freshmen and/or transfer students for the fall term with colleges and universities that are still accepting applications.
This highly anticipated update is widely promoted through targeted email campaigns and social media outreach, ensuring maximum visibility and engagement.
Looking to connect with a highly engaged audience of college admission counseling professionals? NACAC Engage provides the perfect platform to position your brand in front of decision-makers, influencers, and thought leaders in the college admission space.
6,051
total users
2024
68,000+
total logins
In 2024
1,540
Avg logins per month
2024
NACAC Engage is a member-driven platform that supports a thriving, collegial community of college admission counseling professionals through peer-to-peer learning and collaboration.
Why Advertise on NACAC Engage?
Targeted Reach – Place your message in front of a dedicated communityof admission counseling professionals who are actively discussing best practices, strategies, and industry trends.
High Engagement – Members rely on NACAC Engage for peer-to-peer learning and collaboration, making it the go-to resource for valuable insights. Your ad will be seen in a trusted, content-driven environment.
Brand Visibility Where It Matters – Whether through community threads, special interest groups, or topic-driven discussions, your brand will be showcased where professionals are already engaged.
Direct Access to Decision-Makers – Many members influence institutional policies, programs, and student outreach, providing a unique opportunity to connect with potential clients or partners.
All ads are displayed on the homepage and throughout the platform.
SPONSOR LOGOS
Thank you for your support of NACAC events! Sponsor logos should be submitted as soon as possible at time of contract to avoid undue rushes for signage and website updates.
Logo Assets
Please provide all of the logo formats and assets listed below by the deadline indicated in your reminder email:
Full color .eps or AI
Full color PNG or JPEG
White/knockout .eps or AI
White/knockout PNG or JPEG
Company name as it should appear in text
Click through URL for digitally hosted logo placements
How to Submit Logo Assets
Send your logos via the submission portal. If you would like to re-use logos that had been submitted for past events, please issue the request to [email protected].
Logo Tips & Best Practices
Provide logos files with no background color – these will look better on signage and websites!
If possible, provide versions of your logo that do not include small text like taglines and slogans. These can get illegible when printed.
Submission Deadlines
The dates listed below represent the cutoff for recognition on printed signage. Sponsors may still be accepted after these deadlines.
Event
Sponsor Logos Due
Atlanta, GA and Cleveland, OH College Fair
Nov. 26, 2025
Pittsburgh, PA College Fair
Nov. 28, 2025
February Virtual College Fair
Dec. 3, 2025
Columbus, OH College Fair
Dec. 9, 2025
Greater Los Angeles College Fair
Dec. 12, 2025
Miami, FL College Fair
Dec. 31, 2025
New Jersey College Fair
Jan. 3, 2026
Austin, TX College Fair
Jan. 5, 2026
March Virtual and Rochester, NY College Fair
Jan. 14, 2026
Syracuse, NY College Fair
Jan. 15, 2026
Springfield, MA and Hartford, CT College Fair
Jan. 16, 2026
Buffalo, NY College Fair
Jan. 17, 2026
Charlotte, NC College Fair
Jan. 20, 2026
Houston, TX College Fair
Feb. 1, 2026
April Virtual and New York College Fair
Feb. 18, 2026
Montgomery County College Fair
Feb. 20, 2026
Prince George’s County College Fair
Feb. 23, 2026
Boston, MA College Fair
Feb. 26, 2026
Providence, RI College Fair
Feb. 28, 2026
Metro Detroit College Fair
Mar. 1, 2026
Denver, CO STEM College Fair
Apr. 7, 2026
2026 National Conference (Minneapolis, MN)
Aug. 7, 2026
NACAC Learn Advertising
Expand your reach and showcase your brand on NACAC Learn—the premier learning management system for College Admission professionals. Advertise to a targeted audience of engaged learners and elevate your visibility within the NACAC community!
70,000+
unique page views
In 2024
9,000
active user accounts
In 2024
Advertising on NACAC Learn offers an exclusive opportunity to connect with college admission professionals who are actively engaged in their field. With access to a focused audience of learners, your brand can stand out in a trusted, educational environment. By promoting on this platform, you’ll increase your visibility among professionals who influence admissions decisions, all while positioning your brand as a valuable resource in the NACAC community. Reach the right people, elevate your presence, and create lasting connections within the college admission industry.
When emailing us your materials, please include the client acronym in your subject line.
All advertisers are subject to review and publisher’s advertising policies.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Is your team tight on time? We can jump in and create your ad for you—for a small design fee. Think of us as an extension of your team when bandwidth or resources are stretched.
Package 1
$1,500
Deliverables:
15-minute discovery/kickoff with AE, AM, MM & client
2 design concepts
Content/copy written by YGS (Copy, images, and CTA, etc.)
Final print-ready PDF or HTML
Package 2
$800
Deliverables:
15-minute discovery/kickoff with AE, AM, MM & client
1 design concept
1 round of revisions
Up to 3 Shutterstock images
Final print-ready PDF or HTML
*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.
Package 3
$400
Deliverables:
15-minute discovery/kickoff with AE, AM, MM & client
1 design concept
Final print-ready PDF or HTML
*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.
Additional Options
Ad Resize
$100
Deliverables:
Ad resized to new specs*
A final print-ready PDF file
*If the new ad size is significantly different from the original ad size, additional fees may apply
HTML Conversion
$150
Deliverables:
Conversion of sponsored email to html*
*All email content must be supplied upfront—including copy, images, layout, and all supporting assets—for us to convert your email to HTML. PDFs or screenshots will not be accepted.
**$125 design fee required for any expedited design work due in less than 48 hours
Where College Admission Counseling Professionals Unite
October 8-10, 2026 | Minneapolis, MN
Make an impact while increasing your brand awareness when you sponsor the NACAC Conference 2026! Sponsorship opportunities are available to suit the needs of every budget! Aligning sponsorship with your brand can help you meet your marketing goals and give your organization additional exposure to 6,500+ college admission counseling professionals. Have a new idea for sponsorship? Let’s connect!
15-minute sponsor message at the beginning of the workshop
Acknowledgment in session promotional materials
Contact information for participants who opt in to receive information from the Workshop sponsors
Opportunity to host one (1) Industry Insights webinar in 2025
Continued ‘right-of first-refusal’ selection priority for 2026 Workshop
AMMI
$8,000
The Admission Middle Management Institute (AMMI) offers a unique and impactful professional development experience designed specifically for mid-level professionals in the field of college admission. This program supports rising leaders as they navigate the complex challenges of middle management while preparing for senior-level roles.
AMMI equips participants with the tools, strategies, and confidence needed to lead effectively within their offices and institutions!
Enhance your sponsorship with an optional Happy Hour Social—flexible packages available!
LEADING
$8,000
As the landscape of college admission continues to evolve, so too does the role of college counseling. Leading a Dynamic College Counseling Program (Leading) is designed to empower counseling professionals with the tools, insights, and resources needed to navigate this ever-changing environment. This program supports participants in strengthening their leadership skills and enhancing their impact within their school communities and beyond.
Enhance your sponsorship with an optional Happy Hour Social—flexible packages available!
CHIEF
$25,000
The Chief Enrollment Officers’ Forum (CHIEF) is a premier gathering that explores the complex and evolving role of senior admissions leaders. The forum provides a unique platform for these leaders to collaborate and exchange insights on the critical challenges they face in shaping the future of enrollment management.
Happy Hour Social (Included)
2 drink tickets/person (up to 75 attendees)
Option to increase drinks and room capacity
Branded napkin
Logo recognition on promotional materials
Logo recognition on event sign
EXCLUSIVE PRECONFERENCE SPONSOR
$40,000
Own the conversation before the conference officially begins by becoming the Exclusive Preconference Workshop Sponsor! By sponsoring all three NACAC preconference workshops—CHIEF, AMMI, and Leading. Place yourself in front and center of enrollment leaders, decision-makers, and rising stars in the field.
Happy Hour Social (Included)
2 drink tickets/person (up to 75 attendees)
Option to increase drinks and room capacity
Branded napkin
Logo recognition on promotional materials
Logo recognition on event sign
NACAC College Fairs
Fall and Spring
Free and open to the public, National College Fairs allow students and parents to interact with admission representatives from a wide range of postsecondary institutions!
Kickstart the NACAC Conference experience for attendees with immersive, expert-led pre-conference workshops designed for deeper learning and engagement.
Showcase your expertise and share real-world case studies with NACAC members through Industry Insights webinars—one-hour sessions featuring 45 minutes of content and 15 minutes of live Q&A.
Promote your organization and increase brand recognition with an audience of over 250 college admission counseling professionals committed to championing the needs of diverse students within the college admission process.
NACAC’s Guiding the Way to Impact (GWI) conference is aimed at college admission counseling professionals who are committed to championing the needs of students from a range of backgrounds as they go through the college admission process.
The conference is evolving to empower professionals with the tools, strategies, and partnerships needed to navigate today’s challenges and make real, lasting change in college access and success for all students who aspire to higher education.
Keynote speakers, education sessions, small group sessions, roundtable discussions, and networking opportunities will provide avenues for both personal and professional growth.
40,000 Impressions *Includes both types of geofencing
-Traditional Mobile Geofence for 3 days.
-Historical Geofence for 1 month.
300×50 300×250 320×50 320×480 336×280
$3,000
*Only offered on Mobile
Geofencing is mobile marketing taken to the next level, allowing a perimeter to be set up around the convention center that triggers user interaction when attendees enter the space. Geofencing also lets you get the most out of your advertising with powerful analytics, including insights into how many people see your ad and how many people engage.
By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices after the show. Don’t miss this targeted advertising opportunity!
Contact your NACAC account executive for more information
All advertisements are subject to the approval of the Publisher.
Advertiser indemnifies The YGS Group and The National Association for College Admission Counseling (NACAC) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancellable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are non-cancellable.
Ad Submission Info
PRINT REQUIREMENTS AND FORMATS
A high-resolution PDF/X-1a file is required for all ads.
Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
All fonts used must be embedded in the PDF file.
Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
Flatten all layers and set transparency to highest setting.
Ads must be suitable to print as-is. Association is not responsible for any errors in content.
PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
FOR PRINT SUBMISSION
For instructions on how to upload your A high-resolution PDF/X-1a file, click here.
