85 Years serving the college admission community.
The National Association for College Admission Counseling (NACAC), is an organization of more than 26,000 professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education. Directors, deans, vice presidents, chancellors, program managers, and counselors working in colleges, universities, high schools, school districts, and community-based organizations are NACAC members. Independent consultants also comprise the membership.
NACAC’s digital quarterly flagship publication, The Journal of College Admission, offers readers resources from thought leaders tracking the pulse of college admission counseling; the foremost authorities on trends, data, and research; and members dedicated to ethical college admission.
Each issue is eblasted to more than 26,000 association members and subscribers.
26,000+
secondary, postsecondary, independent education consultants, and others who support students in the college admission process
Each issue is eblasted to more than 26,000 association members and subscribers.
DEADLINES
| Issue | ad close | Art due | Publish Date |
|---|---|---|---|
| Winter 2023 | Jan. 6, 2023 | Jan. 13, 2023 | Jan. 31, 2023 |
| Spring 2023 | Apr. 1 , 2023 | Apr. 1 , 2023 | Apr. 20 , 2023 |
| Summer 2023 | June 1 , 2023 | June 15 , 2023 | July 21 , 2023 |
| Fall 2023 | Sept. 1, 2023 | Sept. 12, 2023 | Oct. 18, 2023 |
RATES
| Size | One Issue | Two or more Issues* |
|---|---|---|
| Inside Front Cover | $5,600 | $5,320 each |
| Full Page | $3,605 | $3,300 each |
| Half Page | $2,300 | $2,100 |
Content is king! Promote your thought-provoking and engaging content to a captive audience of college admissions counselors. With a membership of more than 26,000 professionals around the world, the decision makers and thought leaders dedicated to serving students as they make choices about pursuing postsecondary education are reading the Journal of College Admission. Contact me to discuss leveraging your content in NACAC’s flagship publication.
| Placement | Price | Specs |
|---|---|---|
| Full Page | $4,200 | 8.5×11 |
PRINT SPECIFICATIONS
| Position | Size |
|---|---|
| Full Page | 8.5 x 11” 215.9 x 279.4 mm Click-through URL |
| Half Page | 7 x 4.75” 190.5 x 120.65 mm (landscape) Click-through URL |
The reader opens the digital version of The Journal of College Admission and the half page ad is placed next to the cover.
The ad appears as the magazine or story loads and remains onscreen until closed by the reader.
| PLacement | Price | Specs |
|---|---|---|
| Opening Half-Page Sponsorship | $1,000 per issue, (non-exclusive, but limited to 2 per issue) | 4.25 x 11″ Entire image links to the URL of your choice |
| Pop-Up Ad | $450 each, (non-exclusive, but limited to 3 per issue) | 300 x 250 px Entire image links to the URL of your choice |
This annual guide responds to the growing desire among high school counselors to broaden undergraduate college options for students interested in studying internationally. It features country profiles and admission how-tos for top and emerging destination countries; as well as supplementary chapters covering other international study alternatives and applicability of US federal financial aid. The guide is sent to more than 26,000 NACAC members and advertised to NACAC’s audience of more than 60,000 social media followers. Of the 26,000 NACAC members, 16,000 are counselors and secondary school teachers. NACAC also shares the International Guide with International ACAC having 3,500 members in more than 140 countries.
Ad Close: July 17, 2023
Art Due: July 21, 2023
Releases: September 2023
Rates
| Position | Rates |
|---|---|
| Full Page | $1,400 |
| Half Page | $800 |
Bi-weekly
19,000+
35%
NACAC’s e-newsletter, the Bulletin, is delivered to all NACAC members. Published and emailed to members, the Bulletin keeps members abreast of the latest news in the profession and from the association.
| Position | Dimensions | 2x per month |
|---|---|---|
| Full-Size Ad | 300 x 300px with a resolution of 72ppi Title – 25 characters Body – 200 characters URL linking to sponsored content hosted on advertiser’s website. | $1,000 |
| Half-Size Ad | 300 x 150px with a resolution of 72ppi Title – 25 characters Body – 65 characters URL linking to sponsored content hosted on advertiser’s website | $800 |
All ads are linked to the website of your choice. Please provide your click-through URL.
List Sizes
| Content | Subscribers |
|---|---|
| Full File | 18,590 |
| College/University Only | 10,897 |
| Secondary Schools Only | 5,562 |
| Community Organizations | 419 |
| Independent Educational Consultants | 660 |
44-50%
All Member List
| List type | Direct Mail | Email Broadcast |
|---|---|---|
| Full File | $2,000 | $2,500 |
| College/University Only | $1,500 | $2,000 |
| Secondary Schools Only | $1,500 | $2,000 |
| Community Organizations | $1,500 | $2,000 |
| Independent Educational Consultants | $1,500 | $2,000 |
Conference 2023 List
| List type | Price |
|---|---|
| Pre-Conference Mail Direct List | $1,000 |
| Post-Conference Direct Mail List | $1,000 |
| Pre-Conference Email Broadcast | $2,000 |
| Post-Conference Email Broadcast | $2,000 |
Gain valuable thought-leader exposure while providing hands-on case studies and testimonials that show NACAC members how your products and services can help them each and every day in their profession! Industry Insights webinars are one-hour in length (45-minutes of content followed by 15-minutes of live Q&A).
Webinars are recorded and posted online for 1 year.
250
55%
Sponsorship Includes:
Min. 6-week lead time for webinar scheduling.
Launching February 2023, this free-to-members series seeks to demonstrate new approaches to cultivating diversity and equity in the college admission process and enhance conversations among college admission counseling professionals to prepare for a possible adverse ruling from the Supreme Court in the SFFA v. Harvard/UNC race-conscious admission cases. The webinar series is designed to share research-informed, promising practices from institutions and schools, including a focus on practices in states currently practicing “race-neutral” admissions. A curricular guide will be provided, including segments from The Playbook (2d ed.); relevant amicus briefs filed before the U.S. Supreme Court (filed by the University of Michigan and UC System Leaders); and published research reports (to be named).
This series will be promoted via targeted emails, The Bulletin, the NACAC Exchange and other NACAC communications vehicles. Webinars are recorded and posted online.
Slated webinar topics include:
Sponsorship includes a 15-30 second sponsor-provided video to be played at the beginning of the webinar, logo acknowledgement of sponsorship in promotional materials and the contact information (name, email and institution) of attendees that have opted-in to sharing their data.
Retargeting campaigns allow you to deliver your banner or video ads to NACAC’s website visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks.
Provide your campaign budget and your ads will run until contracted impressions are met on NACAC’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.
Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:
Display/Video Ad Retargeting:
Display banners for both desktop and mobile in all of these sizes:
Recommended Ad Formats:
Materials are due two weeks prior to the campaign start date.
| RATE | DURATION | IMPRESSIONS | |
| Package 1 | $3,150 | 3 months | 90,000 |
| Package 2 | $5,250 | 3 months | 150,000 |
| Package 3 | $8,400 | 4 months | 240,000 |
The College Opening Update has been a valuable resource for NACAC members for over 30 years as a means to provide prospective freshmen and/or transfer students for the fall term with colleges and universities that are still accepting applications.
The College Openings Update is promoted via email and social media channels in any mass promotion of the College Openings Update.
33,000
May 2022
28,000+
May 2022
Left or Right Side Rectangle Ad (2 available)
Footer Banner (1 available)
$1,250 Rectangle 1
$1,000 Rectangle 2
$750 Footer Banner
Establish a successful hierarchy by include these three essential elements in display ads:
| Month ad is running in | Art deadline |
|---|---|
| January | 12/15 |
| February | 1/16 |
| March | 2/14 |
| April | 3/14 |
| May | 4/14 |
| June | 5/15 |
| July | 6/14 |
| August | 7/14 |
| September | 8/14 |
| October | 9/14 |
| November | 10/16 |
| December | 11/13 |
| Month ad is running in | Art deadline |
|---|---|
| January | 12/12 |
| February | 1/12 |
| March | 2/15 |
| April | 3/15 |
| May | 4/12 |
| June | 5/15 |
| July | 6/14 |
| August | 7/12 |
| September | 8/15 |
| October | 9/13 |
| November | 10/15 |
| December | 11/15 |
Must provide materials two weeks before your send date.
Early February through early May 2023
Includes 3 virtual college fairs! Attendee registration is NOW OPEN!
Mid September through early November 2023
Las Vegas, NV | July 23-26, 2023
Baltimore, MD | September 21-23, 2023
Make an impact while increasing your brand awareness when you sponsor the NACAC Conference 2023! Sponsorship opportunities are available to suit the needs of every budget! Aligning sponsorship with your brand can help you meet your marketing goals and give your organization additional exposure to 6,000+ college admission counseling professionals. Have a new idea for sponsorship? Let’s connect!
75%
Based on 2022 attendee data
All workshop sponsors receive:
The same benefits will convey if NACAC moves this workshop online or a second virtual session is offered later in the year.
$15,000
The Admission Middle Management Institute (AMMI) serves as a unique professional development opportunity for mid-level leaders within the field of college admission.
In addition to the deliverables above, this sponsorship includes:
$35,000
Chief Enrollment Officers’ Forum (CHIEF) delves into the varied demands on admissions leaders for innovative and sustainable strategies that achieve institutional goals.
In addition to the deliverables above, this sponsorship includes:
$35,000
Enrollment is so central to colleges and universities that admission leaders are increasingly asked to provide data and insights that inform, or even determine, institutional strategy.
In addition to the deliverables above, this sponsorship includes:
$10,000
As the field of college admission evolves, so does the roll of college counseling. Leading a Dynamic College Counseling Program (Leading) is designed to support professionals in the acquisition of essential tools, resources, and knowledge pertaining to the field.
In addition to the deliverables above, this sponsorship includes:
Free and open to the public, National College Fairs allow students and parents to interact with admission representatives from a wide range of postsecondary institutions!
19
167
In 2022
Promote your organization and increase brand recognition with an audience of over 250 college admission counseling professionals committed to championing the needs of diverse students within the college admission process.
The conference’s intimate size—roughly 500 participants—belies its vast contributions to the profession, including the development of best practices for diversity, equity, and inclusion, and its cultivation of future leaders in the profession and the association. Many past and present NACAC board members, presidents and board chairs, and other leaders have ascended to leadership by way of their participation at GWI. Equally importantly, GWI is the crucible for forging new, cutting-edge practices for removing barriers so the pipeline from secondary to postsecondary education is opened wide for all students who are interested. Lessons learned and connections made at GWI reach far beyond the conference’s confines, as innovative practices and interpersonal connections developed there spread among institutions across the country each year.
Ad SPECIFICATIONS
| Position | Size |
|---|---|
| Mobile | 300×50 300×250 320×50 320×480 336×280 |
Geofencing is mobile marketing taken to the next level, allowing a perimeter to be set up around the convention center that triggers user interaction when attendees enter the space. Geofencing also lets you get the most out of your advertising with powerful analytics, including insights into how many people see your ad and how many people engage.
By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices after the show. Don’t miss this targeted advertising opportunity!
All advertisements are subject to the approval of the Publisher.
Advertiser indemnifies The YGS Group and The National Association for College Admission Counseling (NACAC) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancellable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are non-cancellable.
For instructions on how to upload your A high-resolution PDF/X-1a file, click here.
Submit artwork to sendmyad@theygsgroup.com
The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701
