About NACAC

The National Association for College Admission Counseling (NACAC), is an organization of more than 27,500+ professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education. Directors, deans, vice presidents, chancellors, program managers, and counselors working in colleges, universities, high schools, school districts, and community-based organizations are NACAC members. Independent consultants also comprise the membership.

The Journal of College Admission

NACAC’s digital quarterly flagship publication, The Journal of College Admission, offers readers resources from thought leaders tracking the pulse of college admission counseling; the foremost authorities on trends, data, and research; and members dedicated to ethical college admission.

Each issue is eblasted to more than 20,000+  association members and subscribers, and lives on the NACAC website.

20,000+ 

CIRCULATION

secondary, postsecondary, independent education consultants, and others who support students in the college admission process

8,698

avg. views per issue

2023

41.3%

email open rate

2023

The Journal of College Admission

Each issue is eblasted to more than 20,000+  association members and subscribers.

DEADLINES

Issuead closeArt duePublish Date
Winter 2024Dec. 31, 2023Jan. 7, 2024Feb. 7, 2024
Spring 2024Apr. 1, 2024Apr. 8, 2024May 8, 2024
Summer 2024July 1 , 2024July 7, 2024Aug. 7, 2024
Fall 2024Oct. 7, 2024Oct. 14, 2024Nov. 14, 2024
*Please note these are subject to change.

RATES

SizeOne IssueTwo or more Issues*
Inside Front Cover$3,360$3,192 each
Full Page$2,163$1,980 each
Half Page$1,380$1,260
* All insertions are consecutive

Sponsored Content

Content is king! Promote your thought-provoking and engaging content to a captive audience of college admission counselors. With a membership of more than 27,500+ professionals around the world, the decision makers and thought leaders who serve students as they make choices about postsecondary education are reading The Journal of College Admission. Contact me to discuss leveraging your content in NACAC’s flagship publication.

PlacementPriceSpecs
Full Page$2,5208.5×11

Publication Specs

SPECIFICATIONS

PositionSizeIndesign Template
Full Page8.5 x 11”
215.9 x 279.4 mm
Click-through URL
Download Now
Half Page7 x 4.75”
190.5 x 120.65 mm (landscape)
Click-through URL
Download Now

Download the InDesign template to create your ad design. The template is sized to the correct specs noted above, including size, margins, and bleed. To submit your ad, export as a PDF with bleed and upload to the send my ad portal

Opening Half-Page Sponsorship

The reader opens the digital version of The Journal of College Admission and the half page ad is placed next to the cover.

Pop-Up Ads

The ad appears as the magazine or story loads and remains onscreen until closed by the reader.

PLacementPriceSpecs
Digital Edition Sponsorship
Maximize your exposure when you purchase this exclusive opportunity (limited to 1 per issue)! Purchase includes a custom background image that appears ‘behind’ the digital edition as well as a clickable logo to appear in the lower, right-hand corner of the digital publication.
$1,000 per issue1920 x 1080 px (3:2 aspect ratio) JPEG background image (recommended to include imagery or pattern vs. text, as the digital edition publication will overlay much of the graphic)

600 x 600 px PNG logo (no background) and click through URL (advertiser may also include “Thank you to our sponsor” above the logo image as a part of the PNG)
Embedded Video Upgrade
Utilize the power of video content when you enhance your traditional, digital edition ad with an embedded video file that readers can view within the digital edition. This opportunity is non-exclusive, but limited to 3 advertisers per issue.
$450 eachVideo embed link from YouTube, Vimeo or Wistia

Bulletin E-newsletter

Bi-weekly

Frequency

20,000+

Circulation

32.1%

OPEN RATE

NACAC’s e-newsletter, the Bulletin, is delivered to all NACAC members. Published and emailed to members, the Bulletin keeps members abreast of the latest news in the profession and from the association.

PositionDimensions2x per month
Full-Size Ad300 x 300px with a resolution of 72ppi
Title – 25 characters
Body – 200 characters
URL linking to sponsored content hosted on advertiser’s website.
$1,000
Half-Size Ad300 x 150px with a resolution of 72ppi
Title – 25 characters
Body – 65 characters
URL linking to sponsored content hosted on advertiser’s website
$800


All ads are linked to the website of your choice. Please provide your click-through URL.

Email Broadcasts Lists

List Sizes

ContentSubscribers
Full File 19,239
College/University Only10,109
Secondary Schools Only 5,602
Community Organizations 405
Independent Educational Consultants875

44-51%

Open rate

All Member List

List type Direct MailEmail Broadcast
Full File $2,000$2,500
College/University Only$1,500$2,000
Secondary Schools Only $1,500$2,000
Community Organizations $1,500$2,000
Independent Educational Consultants $1,500$2,000

Conference 2023 List

List type Price
Pre-Conference Mail Direct List $1,000
Post-Conference Direct Mail List$1,000
Pre-Conference Email Broadcast$2,000
Post-Conference Email Broadcast $2,000

Email Broadcast File Specifications

This limited-inventory opportunity allows your company to provide a fully-created HTML email to be sent to a targeted audience of your choosing. Please carefully review the requirements below and adhere to the digital ad production schedule to ensure a timely deployment.

HTML Materials Requirements for Advertisers

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
    • .HTM or .HTML File – FINAL HTML FILES ONLY. Any images used in your email must be linked back to an active website.
    • .TXT FILE – FINAL TEXT ONLY COPY OF THE FILE. Including all URLs as needed
  • Footer must include; Company Name, Full Address, Email Address and Unsubscribe Text
  • Subject line for email (40 characters maximum)
  • Pre-Header text for the email (75 characters maximum)

HTML Requirements

  • HTML emails should either be build in an outside HTML editor like Dreamweaver or inside an Email platform editor
  • 600-650 px wide
  • Uses inline CSS styles and does not reference an outside CSS stylesheet (like a webpage would)
  • 80/20 text to graphic ratio
  • Includes a text version
  • Does not use background images
  • Does not contain full URLs in the message body. Must use hyperlinks like “Click here” to prevent blacklisting domains in an email
  • Uses responsive HTML mark-up code to render correctly on mobile devices and tablets, etc.
  • Not generated in Microsoft Office or similar platform
  • Contain straight HTML, no JavaScript or embedded items like videos

Deadlines and Proofing

  • Materials are due at least two weeks prior to email send date
  • All content is subject to review by NACAC
  • Necessary alterations are the responsibility of and at the expense of the advertiser
  • Materials that do not meet stated advertising specifications will be rejected
  • Once the advertiser-provided HTML is approved by NACAC, a proof from NACAC’s email system will be sent for advertiser approval
  • A delay in materials or advertiser approval could jeopardize the send date and result in not running at all; or pushing out several months due to the popularity of this email blast opportunity

Helpful Hints For Positive Metrics

  • Make sure the “Subject Line” is positive and consider promotion of an “offer” in the “Subject Line”

Industry Insights Webinars

Gain valuable thought-leader exposure while providing hands-on case studies and testimonials that show NACAC members how your products and services can help them each and every day in their profession! Industry Insights webinars are one-hour in length (45-minutes of content followed by 15-minutes of live Q&A).

Webinars are recorded and posted online for 1 year.

200

average registrations

40%

average participation

Rates

$5,000 per Webinar

Sponsorship Includes:

  • One (1) complimentary email broadcast following the webinar to all registered attendees that have opted-in to receive third party communication
  • Contact information (name, email and institution) for participants who have opted-in to receiving information from the sponsor

Min. 6-week lead time for webinar scheduling.

Ready to get started?

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on NACAC’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Rates

RATEDurationImpressions
Package 1$3,1503 months90,000
Package 2$5,2503 months150,000
Package 3$8,4004 months240,000

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • 320×50
  • 300×50
  • 728×90
  • Click-through URL

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 

College Opening Update

The College Opening Update has been a valuable resource for NACAC members for over 30 years as a means to provide prospective freshmen and/or transfer students for the fall term with colleges and universities that are still accepting applications.  

The College Openings Update is promoted via email and social media channels in any mass promotion of the College Openings Update. 

33,000

Pageviews

May 2022

28,000+

Unique pageviews

May 2022

AD SizeRateSpecs
Left or Right Side Rectangle Ad
(2 available) 
Rectangle 1 – $1,250
Rectangle 2 – $1,000
300×250 px display ad (PNG/JPEG) 
Click through URL 
Footer Banner
(1 available) 
$750728×90 px display ad (PNG/JPEG) 
Click through URL 

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

2025 Digital ad deadlines

Month ad is
running in
Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Events At A Glance

Elevate your brand with event sponsorship!

Where College Admission Counseling Professionals Unite


September 26-28, 2024 | Los Angeles, CA

Make an impact while increasing your brand awareness when you sponsor the NACAC Conference 2024! Sponsorship opportunities are available to suit the needs of every budget! Aligning sponsorship with your brand can help you meet your marketing goals and give your organization additional exposure to 6,000+ college admission counseling professionals. Have a new idea for sponsorship? Let’s connect!

Exhibit Booth Selection is now OPEN!

75%

of attendees are involved in the purchasing decision-making process

Pre-Conference Workshops

All workshop sponsors receive:

  • 15-minute sponsor message at the beginning of the workshop
  • Acknowledgment in session promotional materials
  • Contact information for participants who opt in to receive information from the Workshop sponsors
  • The same benefits will convey if NACAC moves this workshop online or a second virtual session is offered later in 2024.
  • Continued ‘right-of first-refusal’ selection priority for 2025 Workshop

Optional Happy Hour Social:

2 drink tickets/person (up to 75 attendees)

Option to increase drinks and room capacity

Branded napkin

Logo recognition on promotional materials

Logo recognition on event sign

Join us in 2024!

Spring Season: Starting at the end of January

Free and open to the public, National College Fairs allow students and parents to interact with admission representatives from a wide range of postsecondary institutions!

2,880

avg. in-person attendance

3,747

Number of High schools participating in spring 2023

Join us in New Orleans!


July 30- August 1, 2024 | New Orleans, LA

Promote your organization and increase brand recognition with an audience of over 250 college admission counseling professionals committed to championing the needs of diverse students within the college admission process.

The conference’s intimate size—roughly 500 participants—belies its vast contributions to the profession, including the development of best practices for diversity, equity, and inclusion, and its cultivation of future leaders in the profession and the association. Many past and present NACAC board members, presidents and board chairs, and other leaders have ascended to leadership by way of their participation at GWI. Equally importantly, GWI is the crucible for forging new, cutting-edge practices for removing barriers so the pipeline from secondary to postsecondary education is opened wide for all students who are interested. Lessons learned and connections made at GWI reach far beyond the conference’s confines, as innovative practices and interpersonal connections developed there spread among institutions across the country each year.

Geofencing Ad Specs

Ad SPECIFICATIONS

PositionSize
Mobile300×50
300×250
320×50
320×480
336×280
*Only offered on Mobile

Geofencing is mobile marketing taken to the next level, allowing a perimeter to be set up around the convention center that triggers user interaction when attendees enter the space. Geofencing also lets you get the most out of your advertising with powerful analytics, including insights into how many people see your ad and how many people engage.

By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices after the show. Don’t miss this targeted advertising opportunity!

Geofencing Image

Contact your NACAC account
executive for more information

Jeryl Parade

Account Executive
860.830.1792
jeryl.parade@theygsgroup.com

Schedule a Meeting

Laura Gaenzle

Account Executive
717.430.2351
laura.gaenzle@theygsgroup.com

Schedule a Meeting

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The National Association for College Admission Counseling (NACAC) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancellable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are non-cancellable.

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

Submit artwork to sendmyad@theygsgroup.com

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701