About NACAC

The National Association for College Admission Counseling (NACAC), is an organization of more than 26,000 professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education. Directors, deans, vice presidents, chancellors, program managers, and counselors working in colleges, universities, high schools, school districts, and community-based organizations are NACAC members. Independent consultants also comprise the membership.

The Journal of College Admission

NACAC’s digital quarterly flagship publication, The Journal of College Admission, offers readers resources from thought leaders tracking the pulse of college admission counseling; the foremost authorities on trends, data, and research; and members dedicated to ethical college admission.

Each issue is eblasted to more than 26,000 association members and subscribers.

26,000+

CIRCULATION

secondary, postsecondary, independent education consultants, and others who support students in the college admission process

The Journal of College Admission

DEADLINES

Issuead closeArt duePublish Date
Winter 2023Jan. 6, 2023Jan. 13, 2023Jan. 31, 2023
Spring 2023Mar. 1 , 2023Mar. 15 , 2023Apr. 20 , 2023
Summer 2023June 1 , 2023June 15 , 2023July 21 , 2023
Fall 2023Sept. 1, 2023Sept. 12, 2023Oct. 18, 2023

RATES

SizeOne IssueTwo or more Issues*
Inside Front Cover$5,600$5,320 each
Full Page$3,605$3,300 each
Half Page$2,300$2,100
* All insertions are consecutive

Sponsored Content

Content is king! Promote your thought-provoking and engaging content to a captive audience of college admissions counselors. With a membership of more than 26,000 professionals around the world, the decision makers and thought leaders dedicated to serving students as they make choices about pursuing postsecondary education are reading the Journal of College AdmissionContact me to discuss leveraging your content in NACAC’s flagship publication.

PlacementPriceSpecs
Full Page$4,2008.5×11

The Journal of College Admission Specs

PRINT SPECIFICATIONS

PositionSize
Full Page8.5 x 11”
215.9 x 279.4 mm
Click-through URL
Half Page7 x 4.75”
190.5 x 120.65 mm (landscape)
Click-through URL

Opening Half-Page Sponsorship

The reader opens the digital version of The Journal of College Admission and the half page ad is placed next to the cover.

Pop-Up Ads

The ad appears as the magazine or story loads and remains onscreen until closed by the reader.

PLacementPriceSpecs
Opening Half-Page Sponsorship$1,000 per issue, (non-exclusive, but limited to 2 per issue)4.25 x 11″ 
Entire image links to the URL of your choice
Pop-Up Ad$450 each, (non-exclusive, but limited to 3 per issue)300 x 250 px
Entire image links to the URL of your choice

Guide to International University Admission

This annual guide responds to the growing desire among high school counselors to broaden undergraduate college options for students interested in studying internationally. It features country profiles and admission how-tos for top and emerging destination countries; as well as supplementary chapters covering other international study alternatives and applicability of US federal financial aid. The guide is sent to more than 26,000 NACAC members and advertised to NACAC’s audience of more than 60,000 social media followers. Of the 26,000 NACAC members, 16,000 are counselors and secondary school teachers. NACAC also shares the International Guide with International ACAC having 3,500 members in more than 140 countries.

Ad Close: July 17, 2023
Art Due: July 21, 2023
Releases: September 2023

Rates

PositionRates
Full Page$1,400
Half Page$800

Bulletin E-newsletter

Bi-weekly

Frequency

19,000+

Circulation

35%

OPEN RATE

NACAC’s e-newsletter, the Bulletin, is delivered to all NACAC members. Published and emailed to members, the Bulletin keeps members abreast of the latest news in the profession and from the association.

PositionDimensions2x per month
Full-Size Ad300 x 300px with a resolution of 72ppi
Title – 25 characters
Body – 200 characters
URL linking to sponsored content hosted on advertiser’s website.
$1,000
Half-Size Ad300 x 150px with a resolution of 72ppi
Title – 25 characters
Body – 65 characters
URL linking to sponsored content hosted on advertiser’s website
$800


All ads are linked to the website of your choice. Please provide your click-through URL.

Industry Insights Webinars

Gain valuable thought-leader exposure while providing hands-on case studies and testimonials that show NACAC members how your products and services can help them each and every day in their profession! Industry Insights webinars are one-hour in length (45-minutes of content followed by 15-minutes of live Q&A).

Webinars are recorded and posted online for 1 year.

250

average registrations

55%

average participation

Rates

$5,000 per Webinar

Sponsorship Includes:

  • One (1) complimentary email broadcast following the webinar to all registered attendees that have opted-in to receive third party communication
  • Contact information (name, email and institution) for participants who have opted-in to receiving information from the sponsor

Min. 6-week lead time for webinar scheduling.

Meeting the Moment Webinar Series

Launching February 2023, this free-to-members series seeks to demonstrate new approaches to cultivating diversity and equity in the college admission process and enhance conversations among college admission counseling professionals to prepare for a possible adverse ruling from the Supreme Court in the SFFA v. Harvard/UNC race-conscious admission cases. The webinar series is designed to share research-informed, promising practices from institutions and schools, including a focus on practices in states currently practicing “race-neutral” admissions.  A curricular guide will be provided, including segments from The Playbook (2d ed.); relevant amicus briefs filed before the U.S. Supreme Court (filed by the University of Michigan and UC System Leaders); and published research reports (to be named).

This series will be promoted via targeted emails, The Bulletin, the NACAC Exchange and other NACAC communications vehicles. Webinars are recorded and posted online.

Slated webinar topics include:

  • Legal and Policy Fundamentals
  • Eliminating Barriers
  • Challenging Assumptions – Calculus and math pathways
  • Dealing with Reality: The Voter-Ban State experience
  • Imagining What’s Possible – Rethinking how we assess student potential (RCA)
  • Expanding Horizons: Enhancing All Facets of Holistic Review

Rates

$4,000 per Webinar
$20,000 for Series of 6 ($3,333 per Webinar)

Sponsorship includes a 15-30 second sponsor-provided video to be played at the beginning of the webinar, logo acknowledgement of sponsorship in promotional materials and the contact information (name, email and institution) of attendees that have opted-in to sharing their data.

Retargeting Campaign

Retargeting campaigns allow you to deliver your banner or video ads to NACAC’s website visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks.

Provide your campaign budget and your ads will run until contracted impressions are met on NACAC’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Display/Video Ad Retargeting:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 160×600
  • 320×50
  • 728×90

Recommended Ad Formats:

  • .JPG or .PNG (Static Image) 
  • •.GIF (Animated – Max. 15 seconds of looping) 
  • Click-through URL

Materials are due two weeks prior to the campaign start date.

RATEDURATIONIMPRESSIONS
Package 1$3,1503 months90,000
Package 2$5,2503 months150,000
Package 3$8,4004 months240,000

Digital Ad Best Practices

Establish a successful hierarchy by include these three essential elements in display ads:

  1. Value Proposition calls attention to the product or service and can include featured highlights, a special offer or pricing
  2. Call-to-Action (CTA) serves as an invitation for the user to click and should be attention grabbing
  3. Logo is essential to include in order to build brand awareness but should not be the focal point

Additional recommendations:

  • Use high quality assets within your ads. Images must be recognizable and relevant.
  • Don’t use too many words: Your ad may only get a moment of the reader’s attention.
  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, and keeping font sizes to 10 point or above.
  • Use the RGB color mode when designing.
  • Image resolution should be 72 DPI or higher.
  • Keep branding consistent. Landing pages should have the same branding as the banner ad.
  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time.

Digital Ad Deadlines

2023 Digital ad deadlines

Month ad is
running in
Art deadline
January12/15
February1/16
March2/14
April3/14
May4/14
June5/15
July6/14
August7/14
September8/14
October9/14
November10/16
December11/13

2024 Digital Ad Deadlines

Month ad is
running in
Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Events At A Glance

Elevate your brand with event sponsorship!

Where College Admission Counseling Professionals Unite


September 21-23, 2023 | Baltimore Convention Center | Baltimore, MD

Make an impact while increasing your brand awareness when you sponsor the NACAC Conference 2023! Sponsorship opportunities are available to suit the needs of every budget! Aligning sponsorship with your brand can help you meet your marketing goals and give your organization additional exposure to 6,000+ college admission counseling professionals. Have a new idea for sponsorship? Let’s connect!

Exhibit Booth Selection Begins in late January/early February 2023!

Who Attends?

41%

Secondary school counselors

35%

Post-secondary school counselors

23%

organizations

1%

Independent Ed. consultants, community based orgs., students, retirees & School district administrators

Pre-Conference Workshops

All workshop sponsors receive:

  • 15-minute sponsor message at the beginning of the workshop
  • Acknowledgement in session promotional materials
  • Contact information for participants who opt-in to receive information from the workshop sponsor(s)
  • Continued ‘right of first refusal’ for the next year

The same benefits will convey if NACAC moves this workshop online or a second virtual session is offered later in the year.

Join us in 2023!


Spring: Early February through early May 2023 | Fall: Mid-September through early November 2023

Free and open to the public, National College Fairs allow students and parents to interact with admission representatives from a wide range of postsecondary institutions!

19

In person spring 2023 college fairs

167

Universities per in-person College fair

In 2022

75%

Student Attendees

15%

Parent/family member Attendees

10%

Counselors

Join us in Las Vegas!


July 23-26, 2023 | Bally’s Las Vegas | Las Vegas, NV

Promote your organization and increase brand recognition with an audience of over 250 college admission counseling professionals committed to championing the needs of diverse students within the college admission process.

2023 Prospectus Coming Soon!

Geofencing Ad Specs

Ad SPECIFICATIONS

PositionSize
Mobile300×50
300×250
320×50
320×480
336×280
*Only offered on Mobile

Geofencing is mobile marketing taken to the next level, allowing a perimeter to be set up around the convention center that triggers user interaction when attendees enter the space. Geofencing also lets you get the most out of your advertising with powerful analytics, including insights into how many people see your ad and how many people engage.

By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices after the show. Don’t miss this targeted advertising opportunity!

Geofencing Image

Contact your NACAC account
executive for more information

Jeryl Parade

Account Executive
860.830.1792
jeryl.parade@theygsgroup.com

Schedule a Meeting

Laura Gaenzle

Account Executive
717.430.2351
laura.gaenzle@theygsgroup.com

Schedule a Meeting

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The National Association for College Admission Counseling (NACAC) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancellable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are non-cancellable.

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

FOR DIGITAL SUBMISSION

Submit artwork to sendmyad@theygsgroup.com

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701